Great article on PR Works’ client eLove Matchmaking in Sunday’s Worcester Telegram & Gazette, http://www.telegram.com/article/20120624/NEWS/106249778/0/SEARCH.
Client News
Groups call on Governor Patrick to ask NRC to close Pilgrim Nuclear during union lock-out.
PLYMOUTH, MA – (June 22, 2012) – Today a statewide coalition of public health, nuclear safety, social justice, and environmental groups delivered a letter to Governor Deval Patrick requesting that he ask the Nuclear Regulatory Commission (NRC) to close the Pilgrim Nuclear Power Station because the plant’s owner has locked out its regular workforce from the Utility Workers of America Union Local 369. The letter is available at: http://www.capecodbaywatch.org/2012/06/supplement-to-2-206-enforcement-petition-regarding-labor-dispute-at-pilgrim/
Entergy Nuclear Generating Corporation of Louisiana, owner of Pilgrim nuclear, locked out the union work force on June 5, and has been using replacement workers. The groups say the replacement workers lack the necessary training and expertise to run Pilgrim safely.
When the labor dispute began in mid-May, local groups Pilgrim Watch and Jones River Watershed Association filed a legal petition asking the NRC to close Pilgrim until the regular workforce is back on the job. Pilgrim Watch has filed five supplemental requests based on new facts and events they say show Entergy is violating its NRC operating license. The groups say Entergy is not providing reasonable protection for the public’s health and safety. This includes cancelling an emergency response and safety drill on June 13 because the replacement workers are not trained in security or general emergency response procedures, and on June 20, failing to complete an emergency response drill.
On June 20, 2012, Local 369 voted by a two-thirds margin to reject Entergy’s latest contract offer, and the groups say Entergy’s failure to reach an agreement with the union jeopardizes the safety of the region.
“It is unreasonable in this current economic climate for a company like Entergy to continue to demand give backs in the wake of record profits. The CEO is not being asked for a cut in benefits, why should these workers? Instead he is risking the well being of the entire community by having replacement workers do the job of the experienced people that earned him those profits,” said Jennifer Doe, Organizer, Massachusetts Jobs with Justice.
The groups asking the Governor to take action are Pilgrim Watch, Jones River Watershed Association, Massachusetts Jobs With Justice, Clean Water Action, Cape Codders for Peace and Justice, Pilgrim: Make Us Safe Today, Cape Downwinders, and Toxics Action Center Campaigns, Suffolk University Center for Women’s Health and Human Rights, Union of Minority Neighborhoods, New England Jewish Labor Committee, LaCommunidad of Everett, and Environmental Massachusetts.
Groups call on Governor Patrick to ask NRC to close Pilgrim Nuclear during union lock-out.Read More
Customer Loyalty comes ashore in Portland. New “Shop Local/Buy Local” marketing group helps Mom & Pop shops build greater customer loyalty by offering real-time access to customer feedback.
PORTLAND, ME…
While the “Shop Local/Buy Local” sentiment gets many Portland consumers in the doors of local merchant, the customer experience still dictates whether or not they return and continue to patronize a local business. Until recently, local merchants rarely had direct access to concrete data relating to a customer’s experience, good or bad. Local Marketing Community (LMC) Group recently launched a turnkey program to help Portland neighborhood businesses attain that feedback in real-time in order to build customer loyalty and grow their business.
“It costs seven to 10 times as much to acquire a new customer as it does to grow the value of an existing customer by the same amount. A referred customer is the most profitable type of new customer to acquire. A dissatisfied customer will return 92% of the time if the issue is resolved quickly. Many businesses struggle to identify and measure the value of the individual customers to their business and to effectively focus on growing the more valuable relationships,” said Bruce Wildes, CEO of LMC Group. “With our program, the merchant knows who their loyal and most profitable customers are and also who the detractors are, potentially before they go viral on public web sites. The LMC program gives them the tools to easily build upon their most valuable customer relationships.”
Here’s how LMC’s program works. Participating merchants give a feedback card to their customer that includes a tangible benefit for their feedback. The customer completes a simple one-minute online survey with their smart phone or computer. They are immediately emailed a validation code for the feedback card to redeem the benefit on their next visit to the merchant. If the feedback is positive, the customer is given the option to refer others to join the Local Marketing Community and to also receive other offers from other participating merchants. If the feedback is negative, the merchant is immediately notified to respond to the customer to address the concern.
“This kind of information is invaluable to merchants on a number of levels and has the added benefit of letting the merchant’s staff know that customers are being surveyed. This tends to improve the level of service, which increases retention and makes a customer more likely to refer family and friends,” said Wildes.
In addition to providing feedback, the LMC program offers a number of rewards vehicles so vendors can regularly communicate with their loyal customers. Those vehicles include:
- Birthday Club
- Anniversary Club
- eClub
- Text Club
- Facebook and Twitter posts
Besides tools for customer feedback and communications, LMC’s program also provides a convenient referral platform to generate multiple referrals and develop customer appreciation programs.
LMC’s program has already enabled many local businesses to grow their business and recognize staff members.
“Statistics indicate that if a business treats a customer well, chances are 26% that the customer will become a loyal patron. Statistics also state that if we are able to exceed the customer’s expectations, chances of developing a loyal customer jump to over 80%. LMC offers the most effective tool to measure if we’re actually accomplishing our goal,” said Jeff Corey, president of Day’s Jeweler. “The customer feedback has been a wonderful reinforcement to our front line staff because they are seeing first hand that customers are appreciating their hard work.”
“Until now, smaller, local businesses didn’t have a convenient way to identify the customer, measure their experience, and then further build a relationship with them to keep them coming back,” said Reade Brower, an advocate of the LMC program in Rockland, Maine. “With LMC, it’s quite simple for both the merchant and consumer to participate. It also encourages the customer to support other participating local merchants in the community.”
LMC offers a number of affordable packages to participate, ranging from $65 to $150 per month. There’s an initial commitment of one year, with a six month opt-out. For more information, please visit www.lmcgroup.biz or contact Bruce Wildes 207 370 8210 or bruce@lmcgroup.biz.
South Coast Improvement Company Appoints Sean J. Whalen as Vice President of Business Development
South Coast Improvement Company, based in Marion, MA, one of the largest providers of design/build, construction and renovation services in the Northeast and Mid-Atlantic states,
has recently named Sean J. Whalen, a Marblehead resident, as Vice President of Business Development.
In his new role at South Coast Improvement, Mr. Whalen’s responsibilities will include building relationships and strategic alliances, channel development, expanding the company’s sales markets and overseeing the sales team.
Mr. Whalen has more than 22 years of business development experience working for large public and private corporations as well as start-ups. He has held a number of senior positions over the years, most recently, he served as a Senior Account Executive at CGL Electronic Security, Inc. of Norwood. Prior to that, Mr. Whalen was Commercial Sales Director at DriveABLE and Director of Sales, Eastern USA at Magtec Products, Inc. One of Mr. Whalen’s most notable achievements while serving as Director National Accounts/OEM at LoJack Corporation was development of a new channel of distribution for the company which focused on commercial construction equipment, national accounts and transportation. He successfully implemented OEM installations and secured the company‘s single largest order in history, $1.5 million.
Mr. Whalen holds a Bachelor of Arts in Communication from Boston College. As the father of five sons, one with Type 1 Diabetes, Mr. Whalen volunteers and also serves as a mentor at the Juvenile Diabetes Research Foundation. He and his wife Sandra strive to raise awareness and funds for a cure through the Promise to Remember Me campaign and the annual Walk to Cure Diabetes Boston.
About South Coast Improvement
South Coast Improvement offers an extensive range of design, construction and construction management services regionally in the Northeast and across the U.S. With decades of experience, the company is renowned for high quality, efficiency and high standards of compliance which sets them apart from their competitors. They are are engaged in projects across sectors that include healthcare, institutional, commercial, hospitality and planned communities/residential. The company offers pre-construction analysis, construction management, general contracting, design/build services, capital improvement, building envelope improvements and interior renovations.
South Coast Improvement maintains memberships and professional affiliations with the
Assisted Living Facility Association, the American Society of Interior Designers, the International Facility Managers Association, the Community Associations Institute, as well as International Real Estate Managers and the Greater New Bedford Chamber of Commerce.
South Coast Improvement is headquartered at 208 Wareham Road in Marion, MA 02738.
For more information, contact 888-448-8887; email Information@southcoastimprovement.com or visit the website at www.southcoastimprovement.com
New England Burials at Sea LLC Now Offers Military Discount
The nation’s most requested at sea burial service, New England Burial at Sea LLC (NEBAS) continues to expand and is now offering a military special discount program on attended and unattended memorial ash scattering services and/or full body ocean burials from Maine to Florida and on the West Coast.
NEBAS is the best known company in the U.S. for sea burials and it uses only properly insured and current U.S. Coast Guard (USCG) licensed captains and vessels that have been Sea Burial Certified™ by NEBAS. Active duty, retired and honorable veterans of all branches of the U.S. military are eligible for the NEBAS discount.
NEBAS burials at sea are legal, meet and exceed regulations, are approved per USCG and EPA requirements and the events are easy to plan. NEBAS handles all licensing, required permits and filings with the EPA. For ash scatterings, NEBAS voyages out with family and friends three nautical miles and the family scatters their loved ones cremated remains along with selected clergy if desired to respectfully attend to a loved one’s final wishes with a customized sea tribute service and then returns to port all within about three hours. Traditional Ash Scattering rates include at the close of the service an official parchment sea burial certificate marking the latitude and longitude of a loved ones’ final resting place and prices start at $495.00 for an unattended services. Attended services, for up to 400 passengers, is more. The company also voyages off shore to 600+ feet of water for full body burials with their exclusive ocean friendly Atlantic Sea Burial Shroud® for eco-friendly full body committals.
For all events, the trained crew helps the family conduct a dignified and well-thought out memorial service that can be customized to specific needs, wishes, religion or taste. If preferred, a family member or other designated person may conduct all or part of the ceremony. Ocean friendly wreaths, flora, music, poems, readings, prayers, bag pipers, Taps, military cadre’ and other no cost or low cost options are also available. Requests can be accommodated within 24-48 hours, depending upon the weather and season. The service may be attended or unattended and some can be viewed from the shore. Photography of the service is also available and in 2012 a live video feed can be simulcast worldwide to family members that may not be able to attend but who can easily log on line to watch the event.
Traditional U.S. Government Military Burial at Sea Consultation Services Available
Traditional United States government free military burial at sea services are offered to and still utilized by active duty, retired, and honorable veterans of all branches of the U.S. military and are performed while the U.S. military vessel is on official deployment maneuvers. Therefore, it is not possible for the family or civilians to be present. The family will be notified by the commanding officer of that vessel of the date time, longitude, and latitude of the committal service. You can contact U.S. Government Military Affairs for details. New England Burials at Sea can also consult and assist families with a government military burial at sea.
“Oftentimes, families of military members would like to honor their loved ones with a military tribute in an attended burial at sea service, and with a traditional U.S. military burial at sea, family and civilians may not be present because the ceremony is performed during a deployment,” explained the company’s founder, Captain Brad White.
He continued, “New England Burial at Sea services gives them the option of an attended military burial at sea. It’s both a privilege and an honor to provide dignified and customized burial at sea services for our military veterans and their families.”
About NEBAS
New England Burials At Sea LLC, (NEBAS) offers burial at sea scatterings and eco-friendly full body sea burials, serving families from Maine to Florida and on the West Coast for groups up to 400 people since 2006. They are recognized by the EPA, US Navy, U.S.C.G. and many area funeral homes and crematories. Scatterings are also offered via vintage Airplane in the Northeast from New Jersey to Maine and the company is also the exclusive distributor / operator for the Great Burial Reef® living ocean reef system (designed for cremated remains) from Virginia north to New England. NEBAS also created, designed and manufactures the Atlantic Sea Burial Shroud® for full body burials at sea.
NEBAS currently departs from the following ports: Maine – Bar Harbor, Boothbay, Sebasco, Kennebunkport, Ogunquit, York, Wells, South Portland; New Hampshire – Portsmouth; Massachusetts – Newburyport, Gloucester, Boston, Quincy, Hingham, Cohasset, Scituate, Marshfield, Plymouth, Provincetown, Hyannis, Harwichport, Martha’s Vineyard; Rhode Island – Galilee, Portsmouth, Newport; Connecticut – Old Saybrook, New London, Stamford; New York
(Long Island) – Montauk, Freeport, Port Jefferson, Seaford; New Jersey – Wildwood; Maryland –Ocean City; Delaware- Lewes; Virginia –Virginia Beach; Florida – Port Canaveral, Sebastian Inlet, Miami / Lauderdale, Sarasota, Clearwater & Tampa. Many NEBAS vessels also travel from port to port.
For more information or images, visit http://www.newenglandburialsatsea.com, call toll free New England Burials At Sea, Capt. Brad White at 877-897-7700 or direct (781) 834-7500, email OceanBurial@aol.com.
For high resolution “Burial At Sea image” downloads, visit: http://tinyurl.com/87lovs5, For high resolution “Vessel image” downloads, visit: http://tinyurl.com/7bunbll.
©2005-2012 New England Burials at Sea LLC, All rights reserved. Patents pending.
New England Burials at Sea LLC Now Offers Military DiscountRead More
Maplewood Estates in Rockland, MA selects Coldwell Banker Residential Brokerage of Norwell as listing broker.
ROCKLAND AND SOUTH EASTON, MASSACHUSETTS
Stonebridge Homes, Inc., local home builder and developer, recently announced Coldwell Banker Residential Brokerage of Norwell, Massachusetts as its official listing broker. Maplewood Estates is a single-family home community located off Webster Street in Rockland, Massachusetts.
“Coldwell Banker has an outstanding reputation in the industry and we’re quite pleased to work with them in attracting new homeowners to the Maplewood Estates development,” said Rami Itani, business manager for Stonebridge Homes.
Maplewood Estates is set on 30 acres of natural wooded land and is located in the town of Rockland, Massachusetts. All of these beautiful homes offer many amenities and options to satisfy the savvy buyer looking to build a new home that comes with quality construction, quality living, and quality investment. Prices start at $348,000 and the size of homes range from just under 1700-square feet (the three-bed, Newbury) to the Gloucester (2740-square-feet and four bedrooms).
Maplewood Estates is zoned for 72 homes. The complete list of models available includes:
- The Arlington (1704 square feet)
- The Arlington II (2064 square feet and four bedrooms)
- The Berkeley (1826 square feet)
- The Clarendon (1812 square feet with first floor master bedroom)
- The Dartmouth (2177 square feet)
- The Exeter (2372 square feet)
- The Fairfield (2382 square feet)
- The Gloucester (2740 square feet)
- The Redwood (2054 square feet with first floor master bedroom)
- The Newbury (1674 square feet)
“Maplewood Estates has so much to offer in terms of location and amenities. There literally is something for everybody, whether you’re a first-time home buyer, a family with children, or Baby Boomers looking to downsize” said Donna Fitzgerald, branch manager of Coldwell Banker Residential Brokerage’s Norwell location. “We’re looking forward to a long and fruitful relationship with Maplewood Estates until the entire 72-home development is complete and there’s a homeowner in every home.”
Model homes at Maplewood Estates are open daily for tours by appointment. Coldwell Banker Residential Brokerage in Norwell is the official realtor for Maplewood Estates. You can schedule a tour or request more information by contacting:
- Nancy Kleber: 781-659-7955 (Nancy.Kleber@NEMoves.com),
- Doreen Peterson: 508-930-3100 (Doreen.Peterson@NEMoves.com) and
- Kim Dalton: 781-985-0721 (Kim.Dalton@NEMoves.com)
Interested parties can also get more information, including plans, by visiting www.newhomesatmaplewood.com.
About Stonebridge Homes, Inc.:
For more than 20 years, Stonebridge Homes and its team, now based in South Easton, Massachusetts, have built many residential communities throughout the northeastern United States. More recently, Stonebridge has been focusing on building in towns of southeastern Massachusetts, including Abington, Easton, Raynham, Taunton, Franklin, West Bridgewater, Pembroke, Rockland, Whitman and Norwell. The styles of these communities have varied from imaginative condominiums to custom single‐family homes designed by its award‐winning in‐house architect, whose specialty is customizing dream homes for individuals, couples and families. Each development is built with the same commitment for quality and satisfaction.
Open house hours for Maplewood Estates are Thursday 4:00 to 6:00pm, Saturday 12:00 to 3:00pm, and Sunday 12:00 to 3:00pm. For more information visit www.newhomesatmaplewood.com, or call 508.230.2300.
FranConnect’s Keith Gerson joins roster of speaker for 2012 Franchise Operations Performance Summit (OPS), to be held July 18 & 19 in Denver, CO.
WOBURN, MA and DENVER, COLORADO…
When franchisors and franchisees think of the Internet, it’s typically in terms of how to better serve customers and attract new ones. The new addition to Franchise OPS speaker roster, FranConnect President Keith Gerson, CFE, will address how new Web 2.0 technology can be used to transform how franchisors train and work with franchisees—elevating franchise performance.
“There are many franchisors who underutilize the capabilities of the internet, particularly when it comes to operations,” said Evan Hackel, president of Ingage Consulting and one of Franchise OPS’ keynote speakers. “We’re ecstatic to have Keith Gerson speaking on this topic because he will not only talk about how new Web 2.0 technology can be used to improve franchise operations but he will provide attendees with a written, actionable plan they can implement from Day one when they return from conference.”
In addition to Web 2.0 technology, Gerson will also hold a workshop entitled “Maximizing the Benefits of an Online University”. The workshop will illuminate the best practices in implementing an online university as well as presenting real world case studies to stimulate conversation. As with Gerson’s other workshop, attendees will be able to create a list of action items to improve their franchise training systems.
“Done right, online universities can be truly transformational and improve operational execution. The key is combination of integrating the online training into a comprehensive implementation and having the type of online training that users will both enjoy and learn from,” said Gerson. “The workshop can help with online universities or those thinking about adding one by teaching best practices in implementing an online University. “
Gerson is a 35-year franchise industry veteran. Prior to holding his current position as president of FranConnect, he served as the Chief Operating Officer at Sopra Brands, one of franchising’s leading private equity and management companies. Gerson has also led multiple companies to record levels of franchise development and accelerated them to multimillion-dollar revenue growth, leading to increased royalties and significant EBITDA. Companies he has led include PuroClean, AlphaGraphics, Mrs. Fields, and ChemDry.
A highly sought public speaker and mentor, Gerson’s expertise covers emerging as well as established franchise systems. His knowledge base helps FranConnect efficiently implement in-depth franchise development solutions for consistent growth and revenue profitability.
“Part of what makes Franchise OPS a one of a kind conference, besides the fact that we deal specifically with franchise operations, is speakers the caliber of Keith Gerson,” said Hackel. “His combination of experience, intelligence and presentation skills makes this a must-see workshop.”
The initial Franchise OPS was held last December in Atlanta, Georgia. In addition to Gerson, seven franchise experts—Evan Hackel and Deb Binder of Ingage Consulting, Stacey Ruth of Actio Marketing, Eric Stites of Franchise Business Review, Rupert M. Barkoff of Kilpatrick, Townsend and Stockton, Barth Getto of BizUnite and Bill Gauthier of CCA Global Partners—will conduct two days of workshops at the Westin Hotel in downtown Denver.
Workshops to be held include:
- Real World Franchise Compliance
- Impactful, Substantive and Effective Convention/Conferences
- Turning a Survey into a Powerful Management Tool
- Maximizing the Benefits of an Online University
- Supercharge Operational Excellence with Web 2.0 Technology
- Making the Most of Franchise System Buying Services
In addition to the educational benefits, roundtable discussions and networking opportunities with C-level franchise executives, the Franchise OPS offers the added bonus of being approved for 300 CFE credits by the International Franchise Association. Interested parties can register for the Franchise OPS before July 2 for as little as $399. After that, the fee increases to $499.
Franchise OPS is sponsored by Franchise Business Review, Kilpatrick Townsend, Actio Marketing, BizUnite and Ingage Consulting. For complete information on Franchise OPS, please visit http://www.franchiseoperationssummit.com.
About Ingage Consulting
Ingage Consulting is a management consulting firm that works with cooperatives and cooperative councils and leadership to improve the organization’s culture which in turn increases sales and satisfaction; improves growth and retention and boosts loyalty and profits.
Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of cooperative members. They offer unique services that help solve the problems of cooperatives in a number of ways. Working closely with clients, the Ingage Consulting team quickly and thoughtfully assesses, understands and devises solutions to a cooperative organization’s challenges. Leaders come away with ideas for improvement, including methods for maximizing collaboration among co-op members and a clear strategy and execution plan for change, customized to meet organizational objectives. Ingage Consulting’s proven techniques to increase collaboration brings about greater productivity and success on many levels. In short, Ingage Consulting makes cooperatives more successful.
Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA. For more information, contact (781) 569-5900 or visit the website www.ingage.net.
Run like the wind. Plymouth, MA 4-mile, Run for Faith, set for second run on Sun., August 19—minus hurricane?
PLYMOUTH, MA…
Most new road races expect a few bumps in the proverbial road in the first year. For the Run for Faith, a four-mile race through historic Plymouth, Massachusetts, that bump was Hurricane Irene. For its second run, set for Sunday, August 19, Run for Faith organizers are hoping for nothing more than a little sea breeze, just to keep runners cool on the run through historic Plymouth, MA.
“We had a surprisingly good turnout in spite of the impending weather,” said Matthew Romboldi, Run for Faith organizer and one of the children for whom the race is dedicated, the late Faith Romboldi. “For this year, we’re hoping for a lot nicer weather, a lot more runners, and to raise more monies for the causes that were dear to my mother.”
Last year’s Run for Faith resulted in two $2500 scholarships to students graduating from Plymouth North and Plymouth South in 2012. The Run for Faith also contributed $5000 to Dana Farber’s Yawkey Center for Cancer Care, a cause near and dear to Mrs. Romboldi, who lost her battle to ovarian cancer in 2010.
The second annual Run for Faith 4Miler, which is a a gold member in the Bayside Runner Racing Series, is set for Sunday, August 19 at 9 a.m. at historic Plimoth Plantation. Entry fee is $25 – which will once again go to scholarships for Plymouth high school students, Dana Farber and other Plymouth charities and non-profits.
The 4 mile race loop captures spectacular views of Cape Cod Bay, the Eel River and scenic horse farms. The course features rolling hills and unmatched history. Water stations will available and the event will be professionally timed by Spitler Racing Systems. There will also be a Stroller Division, so runners can run with their young children.
Prizes will go to top finishers, male and female, and awards will be given to top finishers for various age groups. Post-race “light refreshments” will include bananas, oranges, bagels, muffins and scones. To amuse younger family members, a jumpy house will be available. A number of vendors will be on hand to sell their wares before and after the race.
The Run for Faith is organized by Run for Faith, Inc., which is 501(c)(3) non-profit organization created to commemorate the special life of Faith “Marcy” Romboldi who gave so much of herself to both individuals and the community.
Faith, or “Marcy” as she was known by her friends and family, was a teacher, member of the Red Hat’s Society, Sweet Adeline’s, and Daughters of the American Revolution. She was diagnosed with ovarian cancer in 2008. Marcy’s ability to fight this vicious disease with incessant might and unsurpassed grace will never be forgotten and surely serves as inspiration to those who were close. Mostly, Marcy will be remembered for her acts of kindness, generosity and thoughtfulness. Many will remember her for her two best accessories- a lovely hat and a radiant smile!
Corporate sponsors include Nolan Schelle Insurance, Marty’s GMC, Liddell Brothers Traffic Safety Systems, 99.1 WPLM, Powderhorn Press, Plimoth Plantation, Girls on the Go.
For more information and to register for the race, please visit www.runforfaithplymouth.com, or email info@runforfaithplymouth.org. Interested sponsors can contact Matthew Romboldi at 508-400-0751.
View the course online at: http://www.mapmyrun.com/routes/view/42074524. There’s a registration link on www.runforfaithplymouth.com or you can go directly to www.active.com.
South Shore Skin Center and Spa Physicians Diagnose 17 New Cases of Skin Cancer During Recent Free Screening Clinic
South Shore Skin Center and Spa providers alert South Shore and Plymouth county residents of the growing number of skin cancer cases in the area and urge precaution.
At the free Skin Cancer Screening Clinic held at Jordan Hospital Club Cancer Center (held in May, which is National Melanoma/Skin Cancer Awareness Month), Ramzi W. Saad, M.D., board certified dermatologist at South Shore Skin Center and Spa discovered two potential cases of melanoma, which is the deadliest form of skin cancer and 15 cases of basal cell carcinoma.
According to Dr. Saad, “The incidence of skin cancer is increasing in this area. During a free screening we held last year, we found four cases of melanoma. At this year’s screening we found two potential cases of melanoma along with a surprising 15 basal cell cases, which is evidence many people still are not taking the proper precautions against UV exposure. Sunscreen must be worn daily and tanning booths/beds should be avoided at all costs.”
He continued, “Melanoma can quickly spread to organs and other areas of the body. Early detection is imperative. Basal cell carcinoma is a less aggressive form of skin cancer that does not typically spread throughout the body, but can cause disfigurement if it is near the nose, eye or ear.”
Mohs Micrographic Surgery is often recommended in the treatment of skin cancer.
Dr. Saad explained, “Mohs Micrographic Surgery is special skin cancer surgery that is very precise and removes the least amount of tissue to rid the cancer with the highest cure rates – in particular near the eyes, nose, lips, fingers and toes. This type of surgery is used to treat basal and squamous cell carcinomas as well as melanoma. It is ideal for instances of recurring cancer, large or ill-defined areas of cancer and areas where growth is rapid.”
The skin cancer screenings that were conducted at the clinic included an assessment of sun spots and moles. Maryellen Maguire-Eisen, RN, MSN, founder and Executive Director of the Children’s Melanoma Prevention Foundation (based in Hingham) was on hand with the skin analyzer, which shows UV-damage to the skin that is not visible to the naked eye. Patients were also provided with sun safety and melanoma prevention tips. The free screening was supported by the American Academy of Dermatology and the American Cancer Society.
South Shore Skin Center and Spa’s physicians remind adults and children to follow these important measures in the prevention of skin cancer:
Avoid prolonged exposure to the sun.
Avoid sunlamps and tanning booths/beds.
Use ample amounts of sunscreen or sunblock with an SPF of 30 or higher every day, even if it is cloudy.
Wear protective clothing and large framed or wrap-around sunglasses to protect the eye area.
Have your skin checked by a dermatologist regularly.
Note any moles or other spots on the skin that have changed. Have them checked by a physician as soon as possible.
About South Shore Skin Center and Spa
South Shore Skin Center and Spa is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services. Founded in 1984, South Shore Skin Center and Spa is a unique team of physicians, physician assistants, nurses, medical assistants, surgical assistants, and licensed aestheticians who are all specialists in dermatology and share a passion for excellence and a commitment to providing the highest level of care to both children and adults in the greater Boston area.
The practice has an on-site skin cancer treatment center at One Scobee Medical building in Plymouth. The Mohs Micrographic Surgery Center provides state-of-the-art treatment, early detection and prevention strategies for skin cancer and is led by Richard F. Eisen, M.D., board certified dermatologist and trained Mohs Micrographic surgeon.
South Shore Skin Center and Spa has been awarded South Shore Living’s Best of the South Shore in 2011 and 2012. South Shore Skin Center and Spa is located at One Scobee Circle, Unit 3, in Plymouth, Mass. (508) 747-0711 and at 223 Chief Justice Cushing Highway, Suite 202, in Cohasset, Mass. (781) 383-3340. For more information, visit the website at www.southshoreskincenter.com.
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