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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

What’s the Deal with Retirement Planning for Women? Retirement questions answered in newly released Second Edition by Plymouth, MA-based Author and Retirement Guru Marcia Mantell

The numbers are startling. Nearly 50 percent of women ages 55 to 66 have no personal retirement savings, according to the U.S. Census Bureau.
 
In the recently released What’s the Deal with Retirement Planning for Women – Second Edition (Rethink Press), Marcia Mantell, nationally-known speaker, author, retirement planning guru and Baby Boomer, shares her pearls of wisdom along with a baker’s dozen questions that women need to consider prior to leaving that paycheck behind.  
 
Mantell has spent 30 years talking to women about retirement and how and why they should plan for the future.  
 
“While most women are looking forward to retirement, I have found that they don’t always have a plan for what happens when that paycheck stops. Those who truly felt ready to retire have one thing in common – they have been planning and saving for their retirement for many years,” explained Mantell. 
 
What’s the Deal with Retirement Planning for Women Second Edition is an easy-to-digest and entertaining retirement planning book that offers up all the “ingredients” women will need to confidently plan for their retirement. In her book, Mantell provides tips and resources including: 
 
– Defining your retirement years and what you want them to look like 
– Using your skills to manage your retirement 
– Addressing new ideas for living well in your eighties and nineties 
– Navigating Social Security and Medicare 
 
Mantell is the author of two other retirement planning books, the recently released Cookin’ Up Your Retirement Plan discussion guide and What’s the Deal with Social Security for Women (Rethink Press). In all of her books, Mantell shares her expertise of retirement, Social Security and Medicare matters in an easy-to-digest, culinary-related, creative way.  
 
Mantell explained, “So many women nearing retirement who I’ve talked with are truly unprepared for life in retirement. My goal in the new edition of What’s the Deal with Retirement Planning for Women is for women to confidently be able to answer the question of ‘Will I really have enough money to last through my retirement’ well before they actually leave their job behind.” 
 
What’s the Deal with Retirement Planning for Women Second Edition (Rethink Press) retails for $16.99 and is available for purchase at Amazon.com books and Barnesandnoble.com. 
 
About Marcia Mantell 
For over 30 years, Marcia Mantell has helped the country’s foremost financial services firms and advisors increase their knowledge of complex retirement concepts and regulations.  She has a remarkable ability to translate those concepts into everyday language. With a deep knowledge of Social Security and Medicare, she works with advisors and their clients to make a successful transition into retirement. Mantell was named an IA25 Honoree by ThinkAdvisor in 2021—one of the “advisors, experts and leaders in financial services who are pushing the industry forward.” 
 
Mantell is also a renowned speaker who has spent the past 20+ years presenting retirement topics in a highly-engaging style to Baby Boomer and financial advisor audiences across the country.  
 
Mantell is the author of What’s the Deal with Retirement Planning for Women (Rethink Press), What’s the Deal with Social Security for Women (Rethink Press) and her latest book, Cookin’ Up Your Retirement Plandiscussion guide. Mantell imparts her wisdom of all things retirement with the Baby Boomer generation, particularly Boomer and GenX women, in her books as well as in her popular blog, BoomerRetirementBriefs.com.  
 
Mantell owns and operates Mantell Retirement Consulting, Inc. a retirement education and marketing communications firm based in Plymouth, MA. She builds and conducts innovative retirement income planning workshops and programs for advisors and their clients and for employers who want to help their employees be better prepared for retirement. 
 
For additional background on Mantell and her work with Mantell Retirement Consulting, visit https://mantellretirementconsulting.com

Marcia Mantell

OCES Appoints Bridgewater Resident as Home Care Program Assistant Manager

BRIDGEWATER, BROCKTON AND PLYMOUTH, MA… Elizabeth Nolan, a resident of Bridgewater, MA has been promoted to Home Care Program Assistant Manager at Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout Plymouth County and surrounding towns.

In her new role as Home Care Program Assistant Manager, Nolan will plan, organize, manage, and evaluate Home Care Program operations and assigned care management staff. She will work with the Home Care Program Care Manager to ensure coordination, quality, and consistency across the program. 

Elizabeth Nolan

Nolan began her career at OCES in 2013 as a Care Manager in the Home Care Program where she evaluated and assessed need for home care services by an applicant under the home care program. She was then promoted to Home Care Program Supervisor and for the next six years, she oversaw Care Management Staff, provided training, and ensured program compliance and quality.

Nolan holds a Bachelor of Science in Social Work from Bridgewater State University and has also earned a Supervision and Leadership Certificate from Boston University Center for Aging & Disability Education & Research (CADER).

About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 23 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. Through the talent of an experienced and diverse workforce, OCES supports the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy, safe living which positively impacts our community. The agency offers several programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org. 

College Admissions 101 – Free online workshop for middle and high school students and their parents offered at the Central Community Branch YMCA on March 22

WORCESTER, MA… A free, online “College Admissions 101” workshop led by Attorney Honoria DaSilva-Kilgore, founder of Personal College Counseling, Inc. (PCCI) of Raynham, MA will be held on Wednesday, March 22, 2023 from 4:30-5:30 p.m. at the Central Community Branch YMCA, 766 Main Street, Worcester, MA 01610.

Overwhelmed by the enormity of the college admissions task? Attorney DaSilva-Kilgore offers helpful insight and will cover topics including:

•    Choosing a college/university that is a good match for the student’s interests, lifestyle and budget
•    Getting the best financial package and maximizing merit scholarship dollars 

Attorney DaSilva-Kilgore helps focus effort on colleges that academically, socially and financially are most appropriate, which puts the student in the best position to succeed in school itself as well as beyond in their career. 

Attorney Honoria DaSilva-Kilgore

The workshop is geared towards middle school students, high school Freshmen, Sophomores and Juniors, and their parents/guardians. 

Students are invited to attend the Zoom workshop presentation on the “big screen” at the Central Community Branch YMCA at 4:30 p.m. on March 22.

Parents and guardians are encouraged to register for the “College Admissions 101” Zoom workshop by March 21, 2023 at: https://conta.cc/3ZrP0hk

Students and parents/guardians who are unable to attend the online workshop may arrange for a complimentary consultation by emailing nod@personalcollegecounseling.com.

About PCCI
Founded by Honoria DaSilva-Kilgore, Esq. who has been practicing law for more than 29 years, Personal College Counseling, Inc. (PCCI) provides high school students (and parents/guardians) with one-on-one guidance throughout the entire college preparation process. PCCI’s college planning includes research and recommendations that are specifically targeted and provide the best fit to the student’s abilities, interests, finances, and family circumstances. PCCI takes into consideration university and campus life; programs, internships and study abroad; athletics (Division I, II, and III) and clubs and intramurals. PCCI manages all important deadlines for testing, applications and forms, and assists with merit-based scholarships and financial aid. 

PCCI’s services are available to students in all 50 states via video conferencing or via telephone. Virtual services as well as in-person services are available. PCCI is based in Raynham, MA. For more information or to arrange for a complimentary Parent/Student Personal College Consultation, contact (508) 622-5250, email nod@personalcollegecounseling.com or visit the website at https://www.personalcollegecounseling.com.

Learn about Solar energy for your home or commercial property.

Educational seminar offers answers.

Scheduled for Wednesday, April 26, 8:30 a.m. at the Plymouth Area Chamber of Commerce.

Considering solar energy for your home or commercial property to reduce cost and minimize your environmental imprint?

Fred Paris of the Wind Sun Institute and owner of Plymouth Solar Energy is offering a free educational presentation and discussion about Solar Energy on Wednesday, April 26, 8:30 a.m. – 9:30 a.m. at the Plymouth Area Chamber of Commerce, 100 Armstrong Road, Suite 204, Plymouth.

Topics to be addressed include –

  • 3 Variables of Solar Design: roof space, budget, and electric bill 
  • Types of Systems: Beyond the rooftop, Ground mounts, Trackers, Poles
  • Batteries: Beyond blackout protection
  • Residential Financial Model (template)*
  • Financial (Leasing vs Owning) 
  • Tax credits and Incentives
  • Calculating Payback
  • Key financial variables for commercial and residential solar
  • Investment Tax Credits: who gets them it and how much                           
  • 2023 Applying the 80% Bonus depreciation for Solar Investments                         
  • Determining the IRS basis for 5-year solar                                       
  • Applying Accelerated Depreciation for 2023
  • Understanding REC incentives and SMART payments
  • Non-Profit strategies for financial incentives

*Participants may bring their utility bill, calculator, and pencil to participate in design template.

As a technical business instructor, Paris has taught Strategic Business Planning at Northeastern University, Business Values and Renewable Energy sessions at Babson College, and private technical lessons for organizations across the United States. Paris holds BA and MBA degrees. Locally, he designed and developed the solar energy curriculum at Massasoit Community College and is the owner of Plymouth Solar Energy.

Seating is limited. Please RSVP to tinyurl.com/yuzrbhxw.

Plymouth Solar Energy is located at 18 Main Street Extension, Plymouth, MA. For more info visit www.PlymouthSolarEnergy.com . For a complimentary Solar Feasibility Study or questions, call (508) 746-5430 or email info@plymouthsolarenergy.com.

Marshfield 5th Grade Dance is a “device-free” event at Boys & Girls Club of Marshfield on March 10th

MARSHFIELD, MA… Back by popular demand, the Marshfield 5th Grade Dance will be held on Friday, March 10, 2023 from 7 to 9 p.m. at the Boys & Girls Club of Marshfield at 37 Proprietors Drive. 
 
With the assistance of Friends of the 5th Grade, the Boys & Girls Club is hosting a night of music, fun and dancing. Tickets for the Marshfield 5th Grade Dance must be purchased in advance as space is limited.  
 
The cost is $15.00 for entrance and a snack and tickets may be purchased at https://www.eventbrite.com/o/boys-and-girls-club-of-marshfield-55079867923
 
The Club held its first dance in January, and it was well attended by 195 Marshfield fifth graders. The high attendance rate is significant because the 5th Grade Dance is a “device-free” event. Cell phones and devices are not allowed among the young attendees or staff and volunteers.  
 
“Nowadays, kids are entrenched in their phones and devices,” said Jim Bunnell, CEO of the Boys & Girls Club of Marshfield.  
 
Among the findings of a Boys & Girls Clubs of America survey of teenage financial literacy, over 75 percent of teens have a cell phone. 
 
Bunnell continued, “As a society as a whole, there has been growing concern over the hyper focus on cell phones instead of the friend or family member sitting next to them. Kids are losing those communication soft skills and important connections. In my opinion, devices distract from growing socially and interpersonal interaction.” 
 
The Club tested this theory when they eliminated distracting devices at the first dance. 
 
Bunnell added, “We had 195 fifth graders dancing, playing games, talking and having fun. Instead of focusing on their devices—gaming, checking social media and communicating only by text– they were communicating face-to-face. They’re fully engaged in the moment, which makes for a more fun and memorable event.” 
 
The Club will continue to hold more events like these which encourage interpersonal interaction.  
 
Another plus? The dance brings together fifth-graders from all five of Marshfield’s elementary schools, enabling them to meet (and potentially make new friends) in preparation for sixth grade when they will all attend the same school. 
 
Bunnell noted, “We’re not trying to eliminate phones and devices. It’s more about providing fun times and meaningful experiences. It’s about bringing the kids back together socially.” 
 
For questions regarding the dance, email the Club at membership@bgcmarshfield.org. 
 
About the Boys & Girls Club of Marshfield 
The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  The Club serves families with children ranging in age from 5 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582. 


 

Emerson Bearing announces two comprehensive eBooks to support the unique needs of Robotics and Automation applications

Emerson Bearing, a Boston, MA-based bearing company catering to niche markets nationwide and the sister company of Action Bearing which serves the New England market, supports the unique needs of the robotics and automation industry with two comprehensive eBooks. The complimentary guides are now available for download.

Emerson Bearing’s new eBook “Bearing Solutions for Your Robotics and Automation Applications” covers everything you need to know about the robotics and automation industry, including:

– What is Robotics and Automation?
– What are the Advantages of Robotics and Automation?
– Key Bearing Solutions for Robotics and Automation
– And much more.

The second book, entitled “Rod Ends and Spherical Bushings for Robotics & Automation” encompasses robotic and automation solutions which provide many benefits to industrial manufacturers, with particular reference to specialized joints that require special bearings, rod ends, and spherical bushings to operate. Manufacturers have to choose quality rod ends and spherical bushings that are unique to the system, durable, and have a long service life to ensure the automated systems are at their best operating efficiency. Topics covered include:

– The different types of rod ends and spherical bushings used in industrial automation
– Their unique features
– The roles they play in various industrial automation applications

“Robotics and automation solutions require the highest standards in bearings,” said Steve Katz, president of Emerson Bearing. “It’s imperative to choose well, as the components in the automation system are just as important as the system itself.”

Emerson Bearing’s two complimentary eBooks may be downloaded from their website.

For “Bearing Solutions for Your Robotics and Automation Applications” eBook visit:
https://info.emersonbearing.com/lp-bearing-solutions-robotics-automation-applications
For “Rod Ends and Spherical Bushings for Robotics & Automation” eBook visit:
https://info.emersonbearing.com/lp-rod-ends-spherical-bushings-robotics-automation-ebook

Emerson Bearing serves 16 major markets and their team of experts can assist with bearing solutions for robotic and automation applications. To speak with a Marketing Specialist or request a quote, contact 800-225-4587 or visit EmersonBearing.com.

About Emerson Bearing Boston
Founded in 1957, Emerson Bearing Boston specializes in bearings for niche markets nationwide. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.
 
Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 
15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing, which serves the New England market, and maintain headquarters at 201 Brighton Ave. Boston, MA. For more information, visit www.emersonbearing.com or call 800-225-4587.