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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Emerson Bearing Boston offers a unique product recommendation tool – the Bearing Product Selector – to help streamline design & maintenance

Boston-based Emerson Bearing, a bearing company catering to niche markets nationwide and the sister company of Action Bearing which serves the New England market, offers a unique “Bearing Product Selector” on their website which enables site visitors to quickly and easily obtain product recommendations for their application.
    
In an effort to help streamline the bearing selection process, Emerson Bearing’s state-of-the art online tool makes it easy to find the needed bearing with just a few simple clicks.

For production buyers (or the procurement team) responsible for planning purchases in the long term, and plant managers/maintenance buyers responsible for keeping machinery running on a day-to-day basis, to technical designers or design engineers responsible for creating solutions for unique problems – Emerson Bearing takes site visitors through a 5-step prompt, then quickly provides appropriate product recommendations based on the responses provided.
    
“We’re dedicated to helping customers find the right bearing for their application, and we advise them on the best ways to improve bearing performance and extend bearing life,” said Steve Katz, president of Emerson Bearing. “Our Bearing Product Selector is a time-saving tool that narrows the choices to product line, preferred brands and industry focus so customers can quickly find exactly what they need in just a few clicks.”

Visit Emerson Bearing’s website at https://www.emersonbearing.com/product-selector/. To speak with Emerson’s bearing experts, contact 800-225-4587. 

About Emerson Bearing Boston
Founded in 1957, Emerson Bearing Boston specializes in bearings for niche markets nationwide. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.
 
Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 
15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing, which serves the New England market, and maintains headquarters at 201 Brighton Ave. Boston, MA. For more information, visit https://www.emersonbearing.com or call 800-225-4587.

Gear up to cure type 1 diabetes – Shop Night Experience on December 9th benefits nonprofit Type One

Shopping for the holidays? Why not make a purchase that combines the good feelings of gift-giving and charitable giving? Support vital research toward the cure for type 1 diabetes during the Wears Woody / Type One Shop Night Experience at Legacy Place on December 9, 2021, from 4 to 9 p.m.
 
Shop in-store or online to support Type One
Wears Woody, located at Legacy Place #526 across from Legal C Bar in Dedham, MA is holding this special one-night, in-store and online shopping event to benefit Type One, where 15 percent of all Wears Woody sales during the shopping event will support Type One’s mission.
 
Type One, a 501(c)(3) nonprofit organization is dedicated to providing the funding necessary to cure type 1 diabetes and ensure that those living with the disease have what they need to survive, strive and achieve their dreams.
 
Hingham, MA-based Type One has made an incredible impact toward their mission of funding research to cure type 1 diabetes by supporting the Faustman Lab at Massachusetts General Hospital (MGH), while also helping provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, college scholarships for high school seniors, and providing qualifying recipients with assistance for diabetes management and treatment.
 
“Wears Woody and Type One have a shared goal – to make a difference in the lives of people living with type 1 diabetes and to help fund a cure,” said Paul Foti, co-founder of Type One. “We truly appreciate the support of Wears Woody through this festive, one-night shopping event as it further increases awareness and support of Type One’s mission of vital research toward the cure as well as our essential support programs and services for those living with type 1 diabetes.”
 
Support the cure by shopping at Wears Woody at Legacy Place on December 9th, from 4-9 p.m. or shop online all day at https://www.wearswoody.com/
 
About Wears Woody
Originating on Cape Cod, owner Mike Norwood got his start by parking his iconic Woody Wagon near the ferry in Woods Hole, transforming it into a pop-up shop on wheels. The brand’s bold coastal style and upscale yet casual apparel and accessories, which pay homage to its namesake Woody, quickly caught on. Today, Wears Woody is a retail pioneer, specializing in the “mill-to-market movement” by using sustainably sourced and locally manufactured goods which are all produced on demand in the company’s backyard in Everett, MA. As an added bonus, through Woody’s Drive Over Diabetes mission, Wears Woody donates up to 7% of every in-store and online sale to a group of non-profits that share in its determination to make a difference in the lives of people with diabetes and help fund a cure.
 
Woody’s Drive Over Diabetes
Woody’s Drive represents founder Mike Norwood’s personal experience living 43 years with Type 1 diabetes and his ambition to encourage others like him to chase their wildest dreams — and to look great doing it! Their entire crew is committed to making a bold statement and believe living with diabetes should be no different. We are proud to donate up to 7% of every sale to an amazing group of nonprofits that share our determination and vision to make a significant impact on the lives of people with diabetes. Our crew and mission partners thank you very much in advance for being such a valuable contributor to our cause. To learn more about Woody’s drive over diabetes, visit https://www.wearswoody.com/.

Type One’s Vision
Type One’s vision is a world free of type 1 diabetes. To provide funding necessary to cure type 1 diabetes and ensure that those living with the disease have everything they need to survive, strive and achieve their dreams. To combat diabetes stigma through raising awareness, providing support and unite globally, the type 1 diabetes community.
 
About Type One
Type One, a 501(c)(3) nonprofit organization, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research. Type One was founded in 2012 by a group of South Shore residents to support their friend Tyson Sunnerberg, who was diagnosed with type 1 diabetes, an autoimmune disease in which a person’s pancreas stops producing insulin, when he was 21 years old. On November 25, 2012, the first ever Renegade Run Obstacle Course Race was held raising awareness and funds toward a cure. Type One, Inc. is headquartered in Hingham, MA. Visit: https://typeonerenegaderun.com

OCES Announces Special Holiday Menus for Meals on Wheels Recipients

Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding towns, has announced special holiday meals that will be delivered to Meals on Wheels recipients during November and December.

Thanksgiving Meal    
In celebration of Thanksgiving, a special Roast Turkey dinner will be home delivered to recipients on *Friday, November 19, 2021. The meal features roast turkey with gravy, mashed potatoes, stuffing garnish, green beans, snowflake roll, cranberry sauce, and apple pie for dessert. Thanks to a generous donation from Trustees of Pilgrim Foundation for contribution towards the Thanksgiving meal.  

Holiday Meal
On Thursday, December 23, 2021, OCES has planned a delicious Holiday Meal featuring roast turkey, gravy, mashed potatoes, green beans, snowflake roll, cranberry sauce, lemon pudding and slice of cheesecake for dessert.

OCES delivers hundreds of nutritious meals each day to adults age 60+ living within 23 communities in greater Plymouth County. These “Meals on Wheels” are planned by a nutritionist, and with the help of hundreds of volunteers, are delivered to individual homes. There are also medically-tailored meals available including chopped, ground, pureed, renal, low lactose and cardiac for recipients requiring special diets.

A Grab & Go meal option is available at designated meal sites by signing up in advance with the local Council on Aging.
 
The Community Dining and Meals on Wheels menu is published in COA newsletters and on OCES’ website at https://www.ocesma.org/nutrition-menu/.  If you are interested in receiving Meals on Wheels or a sample menu, call OCES at (508) 584-1561. 

*Please note menus are subject to change.

About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org. 

AST Announces Virtual Event for Families and Providers on December 7th

Helping Louisiana Kids and Families with Autism End the Year with Success.

Raising a child with autism spectrum disorder (ASD) or working with autism families? Then you are familiar with the challenges that a change in routine can bring—especially when combined with the glittering lights, festive parties, and general hustle and bustle of the holiday season.

Autism Spectrum Therapies (AST), part of LEARN Behavioral, a national organization of providers serving children with autism and other special needs, will hold a virtual event entitled “Helping Louisiana Kids & Families with Autism End the Year with Success” on Tuesday, December 7, 2021 at 11:00 A.M. CST, to share steps families can take to prepare for and enjoy the holidays on their own terms, while ending the year on a high note.
    
The presenters for this virtual event are Rebecca Mandal-Blasio, Ph.D., BCBA-D, Senior Clinical Director, who leads AST of Louisiana, and Lydia Lindsey, M.S., BCBA, LBA, Clinical Fellow. Dr. Mandal-Blasio and Ms. Lindsey will share practical solutions to help kids and families with autism experience the holidays and end the year with success. This event is also geared towards providers who work with autism families. The virtual session includes:

•    Helpful handouts for families
•    Opportunities to ask questions and learn more about autism
•    Information on local support, including AST’s evidence-based, contemporary applied behavior analysis (ABA) therapy
•    A chance to meet professionals who want to make a difference in the lives of local families

To register for the event, visit this website – lrnbvr.com/louisiana-event

According to Dr. Mandal-Blasio, “Nurturing potential in an entire generation of children with autism takes more than a single person or organization. Our goal is to provide the best possible support to our local autism families.”

Serving the Louisiana community, AST’s team of clinicians provide individualized, evidence-based interventions based on the principals of applied behavior analysis (ABA) in client’s home, at their learning centers, as well as in the community and/or school. AST’s learning centers are located in New Orleans, Covington, Slidell, and Marrero, while also serving Monroe and the greater Baton Rouge area. AST is part of LEARN Behavioral, a national autism organization, with providers throughout the U.S. For more information about AST, visit https://autismtherapies.com/locations/louisiana/
    
About LEARN Behavioral
LEARN Behavioral specializes in using contemporary applied behavior analysis (ABA) to nurture the unique potential of children and young adults with autism. With clinical insights and best practices refined through our decades of service to the autism community, we support more than 5,000 clients through brands that include WEAP, AST, BACA, BCI, Total Spectrum, Trellis, SPARKS, and Priorities ABA. Our team consists of more than 30 doctoral-level clinicians, 450 Board Certified Behavior Analysts®, and 4,000 behavior technicians who share a common mission: to find success for every child in our care. 

“Connecting the Autism Community One Podcast at a Time”
LEARN Behavioral provides valuable insight and information from inspiring individuals in the autism community through their unique All Autism Talk podcast found on Spotify, Apple, Blog Talk Radio, Google Podcasts, and on their website at www.learnbehavioral.com/allautismtalk.

Embracing the new workplace. Hiring and retention solutions in challenging times. Scheduled for Wednesday, December 8, 9 a.m.

Employers can’t fill critical positions.  More than 40 percent of current employees are resigning. Customers and clients are annoyed by lack of service, product and attention.  What can an employer do?

In response to this crisis, a complimentary webinar entitled “Embracing the new workplace.   Hiring and retention solutions in challenging times” is scheduled for Wednesday, December 8, 9 a.m.  To RSVP, please visit shorturl.at/buCIJ.

Employment expert panelists include Denise Noble of HR Engineers based in Franklin, MA; David Sawyer of Safer Places based in Middleboro, MA and Brad Pinta, Esq. of Pinta Law Group located in Quincy, MA.  Steve Dubin of PR Works, Plymouth, MA will moderate the discussion.  The panel will offer specific advice, tips and examples of how to attract and retain the best and brightest.

Noble will expand upon new methods of attracting quality candidates to the workplace and how to create a work environment that encourages employees to be heard, seen, valued and connected to a common goal.  Sawyer will outline how to use custom background checks to make a better and more informed hiring decision. Pinta will underscore his personal challenge with hiring and firing legal staff and the ironic litigation that could arise from these processes.

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event at shorturl.at/buCIJ. Or call My Pinnacle Network at 781-582-1061.

Not your mother’s sugar cookies. Infuse your holidays with a little extra cheer this year.

Looking to raise the bar on your holiday treats?  Just in time for the holidays, three cannabis infused and decadent recipes including Cinnamon Rolls, Mug Cake, and Puppy Chow are brought to you via the collaboration of Green Goddess Supply, Butter Brewer and @loudgirlgoodies.

Green Goddess Supply has teamed up with Butter Brewer and chef extraordinaire Carolyn Alexander from @loudgirlgoodies to provide you with everything you need: The Armoire home grow system to grow your own flower, the Butter Brewer infuser appliance, and a selection of decadent, mouth-watering recipes from @loudgirlgoodies.

It’s like having a mini dispensary in your own home!

Carolyn Alexander of @loudgirlgoodies developed the three amazingly decadent desert. She used cannabis grown at home in The Armoire home grow system, and infused it into coconut oil with the Butter Brewer machine. You will agree that the results were amazing (and incredibly potent!)

Ingredients.

Add one Armoire, this heirloom quality cabinet is a discreet, easy-to-use, low maintenance growing and nurturing system that gives you impressive results in a quick and consistent time frame. Best of all, it does everything, even drying, without being an eyesore, a stinker or bug nest.

Blend in tinctures via the Butter Brewer, a new kitchen counter-top appliance that looks like a crockpot and operates fairly similarly.  However, it’s designed to quickly and easily decarboxylate your flower and then produce infused products such as oils, butters, tinctures and more.  What took days can now be accomplished in less than an hour.

Follow the simple instructions from Extraordinaire Carolyn Alexander from @loudgirlgoodies to provide you with some very easy-to-make, yet decadent and mouth-watering recipes that are perfect your friends in high places. 

For more information on transforming your holiday, visit Green Goddess Supply at bit.ly/3kkVZ9n, https://www.greengoddesssupply.com/ or call (617) 765-2334.