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Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

MA. Department of Mental Health and The BarberTime Media Network to present ‘Coping with COVID-19 Stress in Children and Families of Color,’ a virtual town hall

The Massachusetts Department of Mental Health and The BarberTime Media Network present a virtual town hall event “Coping with COVID-19 Stress in Children and Families of Color” in response to the devastating effects of COVID-19 in communities of color throughout Massachusetts. Boston City Councilor At-Large, Julia Mejia will lead a panel discussion consisting of mental health experts and community barbers and stylists who will discuss coping strategies and resources available for children and families of color.

Barbers and stylists have always been viewed, within communities of color, as resources to share information and discuss important topics. The Massachusetts Department of Mental Health has partnered with barbers and stylists, through The BarberTime Media Network, to provide valuable resources to the community. The goal of the event is to provide a forum for the community to discuss how to cope with the stress and other mental health issues related to the pandemic.

The virtual event is scheduled for Monday, July 20, at 1 p.m.  The one-hour event will live stream on Facebook and will also be available for replay through The BarberTime Media Network.

Host and Moderator is Julia Mejia, Boston City Councilor, At-Large.  Panelists will include Dr. Mathieu Bermingham, Metro-West Center for Well Being; Malika Arty, Boston Public Health Commission; Kueen Dickerson King, stylist; Sadler “Dr. Boogs” Lacross, barber; and Jorge Sierra, barber, author/speaker.

Registration and full details of the event can be found at Eventbrite; dmh_townhall.eventbrite.com.

The public is encouraged to ask questions to the panelists in advance of the virtual town hall by using the link on the Eventbrite page.

About the Department of Mental Health (DMH)

The Massachusetts Department of Mental Health provides services to adults, children, and adolescents with long-term or serious mental illness and serious emotional disturbance; provides early and ongoing treatment for mental illness; and conducts research into the causes of and treatments for mental illness. Through state-operated inpatient facilities and community mental health centers and through community services and programs provided by nearly 200 mental health providers, DMH directly serves 29,000 residents, including about 3,500 children and adolescents, with severe and persistent mental illness and serious emotional disturbance.

About the BarberTime Media Network

Barber shops and salons are important news, cultural and support systems for communities of color. The BarberTime Media Network (TBMN) has risen to and formalized that role by forming alliance within the community and launching communications outlets including a radio program, TV show, eight magazines and a vibrant website.

For more information about the Virtual Town Hall and coping with COVID-19, visit dmh_townhall.eventbrite.com.

Returning to the new workplace. What to expect. How to stay safe. Complimentary webinar prepares you for the next phase.

Will we ever hang around the water cooler again?  What about the new acceptable elevator capacity?  How will specifically designed workstations keep us separated and yet still connected to one another.

A free webinar entitled “Returning to the new workplace. What to expect. How to stay safe.” is scheduled for Wednesday, July 29, noon – 1 p.m. The complimentary program is sponsored by Rockland Trust, My Pinnacle Network, South Shore and Networking Professionals.

Topics will include how often should the office be cleaned?  How should the office be cleaned?  How will air be cleaned and monitored?  How does the footprint get changed?  Will companies share space or segment their own?  What furniture designs work for safe distancing, but avoid isolation?  How do companies integrate remote and on-site workers?

According to McKinsey research, 80 percent of those interviewed noted that they enjoy working from home. Forty-one percent say that they are more productive than they had been before and another 28 percent that they are as productive. Many employees delighted in freedom from commuting and greater work/life balance. Many are reluctant to return to a conventional office environment.

Featured presenters include Jay Nuss, principal of Jay Nuss Realty Group and Steve Wilson, principal of Office Furniture Consulting. Steve Dubin of PR Works will moderate the panel.

Nuss has over 30 years of experience in all facets of commercial real estate brokerage with special emphasis on the selling and leasing of office, industrial, and mixed-use properties in the Greater Boston Area.

Wilson founded Office Furniture Consulting in 1990. It is a multi-featured company providing space planning, quote specification development, ergonomic research, relocation services, and office furniture procurement.

To RSVP, please visit https://conta.cc/2ZKxrvh.

Boys & Girls Club of Marshfield to Oversee Marshfield Flag Football Program

The founders and leaders of the Marshfield Flag Football Program have turned over the league to the Boys & Girls Club of Marshfield.

The Marshfield Flag Football Program serves more than 500 Marshfield families, with children ranging from six to 15 years old. The program is co-ed and open to all Marshfield residents.

Last year, the Boys & Girls Club of Marshfield assumed management of Marshfield Flag Football’s Kindergarten to Grade 3 divisions, comprised of approximately 300 children. Effective July 1st, the founders and leaders of Marshfield Flag Football have turned over management of the entire Marshfield Flag Football Program to the Boys & Girls Club. This includes the 4th to 8th grade divisions.

Marshfield Flag Football league was founded by Marshfield residents Dante DiMassa and Mark Stiles, who established the program in 2012. They had wanted to create a fun experience for children and families and the program has been very successful and grown each year. DiMassa is Marshfield Flag Football’s treasurer/EVP and Steve Medeiros is the commissioner.

“We’re very pleased to transition the league to the Boys & Girls Club,” said DiMassa. “Their values and support of youth align with Marshfield Flag Football and the transition will be positive for the growth and continuity of the program.”

DiMassa and Marshfield Flag Football’s leadership team will function in an advisory capacity to the Club to assist with the transition and operations. They will continue to support the town’s youth through issuances of academic scholarships.

All players will benefit as they gain membership to the Boys & Girls Club along with opportunities to participate in other sports and activities offered by the Club.

“Marshfield Flag Football is a tremendous program that directly aligns with our health and fitness area of youth development,” said Jim Bunnell, CEO of the Boys & Girls Club of Marshfield. “Dante, Mark and the Marshfield Flag Football leadership team have dedicated themselves to building and maintaining an incredibly successful program that serves hundreds of local youth. Now, they are passing the torch on to the Club and we appreciate this wonderful opportunity.”

More information will be forthcoming in the Fall.

About the Boys & Girls Club of Marshfield

The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  

Currently, the Club serves hundreds of families with children ranging in age from 6 to 18 years old, providing afterschool, vacation week and summer programs, as well as youth athletics, teen, social recreational and leadership opportunities. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

Emerson Bearing Boston expands line of Plastic bearings.

Superior performance make them an ideal choice in food processing machinery, agricultural machinery, pumps, valves

Emerson Bearing Boston, a bearing company catering to Original Equipment Manufacturers (OEM) and Maintenance, Repair and Operations (MRO) markets around the world, has expanded their bearing line with innovative plastic bearings.

Plastic bearings, otherwise known as self-lubricating plastic bushings or thermoplastic plain bearings, have the same dimensions as bronze bushings and are now being used in more “dirty” applications with greater success. They are resistant to dust, dirt, water and chemicals, have a high load capacity, and are maintenance-free –making them the ideal choice in food processing machinery, agricultural machinery, pumps and valves and other applications. 

Typically, oil-impregnated bronze bearings have a film of lubricant which must remain consistent to ensure optimal performance. On the other hand, plastic bearings which are made from a thermoplastic alloy and fiber matrix, are comprised of tiny chambers which hold the lubricant, enough of which is released during movement. Yet, plastic bearings are dry-running and deflect dirt. 

Best of all, the service life of plastic bearings can be calculated (as they have a predictable wear rate) utilizing newer software programs. 

Emerson Bearing’s plastic bearing line includes top brand Igus.

“In the past, our focus was on oilite, bronze and casting bronze bushings, but today, we largely recommend plastic bearings by Igus, a company based in East Providence, Rhode Island,” explained Steve Katz, president of Emerson Bearing Boston. “Not only is the performance of plastic bearings better, customers will benefit from the significant cost savings.” 

For more information about Emerson Bearing’s product lines, visit EmersonBearing.com.

About Emerson Bearing Boston

Founded in 1957, Emerson Bearing Boston specializes in bearings for OEM and MRO markets throughout the world. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.

Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing and maintain headquarters at 201 Brighton Ave. Boston, MA. For more information, visit www.emersonbearing.com or call 800-225-4587.

Stonebridge Homes offers Quality Builders Warranty program

photo of model homes at Union Point

Stonebridge Homes Inc., a residential construction manager based in South Easton, Mass., recently announced the availability of the Quality Builders Warranty, a 10-year premium protection plan for homeowners, is now available at the builder’s current and new developments. The Quality Builders Warranty is backed by Liberty Mutual Insurance.

“To be accepted into Quality Builders Warranty program, a home builder has to adhere to a strict standard of excellence and demonstrate a track record for superior workmanship, consistently creating quality homes and providing dedicated service to our customers,” said Rami Itani, marketing manager for Stonebridge Homes, Inc. “We’re honored to be accepted—only 50 percent of builders who apply do–and grateful to be able to offer this wonderful benefit to the homeowners in our developments.”

The first year of the program warrants the home against specified defects in workmanship and materials that are the result of nonconformity with Quality Builders Warranty’s warranty standards, as well as any major structural defects as defined in the warranty.

The second year warrants the home against specified defects in the wiring, piping and ductwork, as well as any major structural defects as defined in the warranty.

The final seven years offers protection should any major structural defect (as defined in the warranty) occur, the Quality Builders Warranty, through the insurer, will repair or replace the defect – or pay the reasonable cost of the repair or replacement.

Should you need to sell your home, the 10-year warranty is transferable, adding to hour home’s resale value. It also provides eligible homeowners with a number of potential insurance discounts.

“Quality Builders Warranty Corp. has been partnering with the nation’s best builders since 1985. After review, Stonebridge Homes has far exceeded our underwriting standards and truly is a builder of integrity. We look forward to servicing their homeowners, and working together for many years to come, said Aksel Gulukyan, director of partnerships for Quality Builders Warranty Corporation.

Complete details on the Quality Builders Warranty program, including a clear definition of what is covered, can be found at : https://www.qbwc.com/. Current Stonebridge homeowners can apply at https://stonebridgehomesinc.com/homeowners-corner/quality-builders-warranty/. Offered in select communities (some exclusions may apply).

About Stonebridge Homes, Inc.:

For more than 25 years, Stonebridge Homes and its team, based in South Easton, Massachusetts, have built and managed the construction of many residential communities throughout Massachusetts, including Tanglewood Estates in Easton, Mass; Boyde’s Crossing in Norfolk, Mass and Briggs Landing in Westport, Mass. Stonebridge Homes has focused on building and managing construction in towns in southeastern Massachusetts, including Dighton, Easton, Foxboro, Lakeville, Norfolk, Norwell, Pembroke and Westport. The styles of these communities have varied from upscale condominiums to custom single‐family homes designed by its in-house architect whose specialty is customizing dream homes that provide space and luxury to households of all sizes. Each development is built with the same commitment to quality and customer satisfaction. Stonebridge Homes, Inc. is an active member of the Builders and Remodelers Association of Greater Boston and the National Association of Home Builders. For more information, please visit www.stonebridgehomesinc.com or call 508.230.2300.

Podcasting as a guest and host

photo of a podcast microphone

Podcasting, essentially “on demand” streaming radio, is among the fastest growing mediums. And for a good reason.

Similar to NetFlix and YouTube, the audience selects exactly what they want to consume and when.  They can even pause and continue as they are interrupted by a phone call or arrival at a destination.

As a PR firm we are adept at helping you obtain “guest” spots on targeted shows or, getting more aggressive, helping you create your own podcast from bumper music to recording to promotion on a wide range of podcast portals including Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcasts, as a guest appearance or host, and establish additional credibility, visibility, lead generation, speaking opportunities, search engine optimization, links to cultural authority and increased value proposition.

$995 – Guest appearance arrangements –   

  • Develop hot topics of interest.
  • Develop PR Kit – author bio, backgrounders, ?s for interviewer and headshot 
  • Research and identify appropriate guest appearances
  • Arrange guest appearances – 5 hours of telephone outreach
  • Pre-podcast coaching

$1,495 – Developing a custom podcast.

All of the above services, plus –

  • Development of podcast theme/concept.
  • Arrange for initial 3 guests for first three months of programming.
  • Create bumper music to open and close segment
  • Graphic design for thumbnail on Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube.
  • Create verbiage for Podcast description and each show outline.

Create YouTube channel