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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

“Buried in Treasures” Virtual Workshop Begins August 10th

Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County, is offering a Buried in Treasures Virtual Workshop – a facilitated self-help series for individuals with hoarding tendencies.

For anyone struggling with clutter, compulsive acquiring, saving, and hoarding, OCES’ Buried in Treasures confidential workshop begins Tuesday, August 10, 2021. Classes meet once a week for 16 weeks. This specific workshop is for individuals working on their own recovery; it is not for friends, family or service providers. However, others are welcome to contact OCES for information and resources.

“Buried in Treasures” is an educational, judgment-free, self-help program facilitated by OCES that will meet virtually from 10:00 a.m. to 12:00 p.m. The registration cost is $250 per workshop and is non-refundable.

Scholarships Available

Limited scholarships are available for the Buried in Treasures Virtual Workshop based on financial need. Scholarships are supported by funds raised from OCES’ Hoarding 101 Workshop for service providers held earlier this year and attended by 156 professionals.

“A hoarding disorder not only disrupts an individual’s daily life, it can also significantly affect their relationships with loved ones. This self-help workshop will help attendees better understand it and learn practical coping skills,” explained Terri Kourtz, OCES’ Protective Services Director and Chair of The Greater Brockton Area Hoarding Task Force(GBAH).  

Buried in Treasures Virtual Workshop is available to individuals of all ages and there are no geographic restrictions. Past participants of Buried in Treasures workshops have shared that they found the workshop very helpful, they felt supported, and would recommend the workshop.

What is Hoarding?

Hoarding is when individuals continue to accumulate items, such as clothing, newspapers and food, and then have persistent difficulty discarding possessions. Individuals with hoarding behaviors often face health issues related to falls, as well as the risk of losing their homes.

Buried in Treasures Virtual Workshop is sponsored by OCES and GBAH.

For more information or for an application to the Buried in Treasures Virtual Workshop, contact Deana Andrade at OCES, 508-584-1561 extension 232 or email dandrade@ocesma.org.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

Par for the Cure – Type One to Hold 1st Annual Golf Tourney on September 15th

Type One, a 501(c)(3) nonprofit organization based in Hingham, MA, will hold their 1st Annual Par For The Cure Golf Tourney at Crosswinds Golf Club in Plymouth, MA on Wednesday, September 15, 2021. Sponsorships are available.

Registration opens at 11:00 a.m. with a scramble shotgun start at 1:00 p.m., immediately followed by hors d’oeuvres during cocktail reception at 6:00 p.m. There will be activities on the course as well as a live and silent auction and raffles. Foursomes as well as individual golfers are invited to sign up. Early registration is encouraged as space is limited. This event is open to all ages and abilities. 

Type One’s 1st Annual Golf Tournament supports the Type One Cares charity dedicated to building a community to assist those affected by type 1 diabetes with support, education and endowment, so they can live a powerful life beyond the diagnosis. Type One Cares does this while continuing to fund research at the Faustman Lab at Massachusetts General Hospital (MGH).

Over the past decade, Type One has made an incredible impact toward their mission of funding research to cure type 1 diabetes (T1D) and supporting those in need of help to manage their disease through their Renegade Run Obstacle Course Race. 

“Type One recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research,” explained Type One’s co-founder, Paul Foti. “After 10 years, and much deliberation due to coronavirus, we decided for the health and safety of our greater community, that we would change it up this year and bring people together at this beautiful golf course.” 

The obstacle course race had traditionally been held at Wompatuck State Park and Bare Cove Park in Hingham, with last year being a virtual race. To date, Type One Renegade Run events have generated over $100,000 in support of research at the Faustman Lab at Massachusetts General Hospital (MGH).  The Faustman Lab is focused on discovering and developing new treatments for type 1 diabetes, a vaccine for the reversal of long-term type 1 diabetes and other autoimmune diseases. In addition to supporting the Faustman Lab at MGH, Type One donation and fundraising platforms help provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, as well as providing qualifying recipients with assistance for diabetes management and treatment. For more information on the Faustman Lab at MGH and type 1 diabetes, visit www.faustmanlab.org

To become a sponsor or partner of Type One, or to sign up for the 1st Annual Par For The Cure Golf Tourney, visit: https://secure.givelively.org/event/type-one-inc/par-for-the-cure-1st-annual-type-one-golf-tourney

About Crosswinds Golf Club

Crosswinds offers a unique blend of rolling fairways and large gently undulating greens. Challenging yet fun and perfect for golfers of all abilities, this course takes advantage of the natural topography, offering dramatic elevation changes, panoramic views and comfortable spacing between holes for a resort-style atmosphere. For more information, visit https://www.golfcrosswinds.com/

About Type One

Type One, a 501(c)(3) nonprofit organization, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research. Type One was founded in 2012 by a group of South Shore residents to support their friend Tyson Sunnerberg, who was diagnosed with type 1 diabetes, an autoimmune disease in which a person’s pancreas stops producing insulin, when he was 21 years old. On November 25, 2012, the first ever Renegade Run Obstacle Course Race was held raising awareness and funds toward a cure. Type One is headquartered in Hingham, MA. Visit https://typeonerenegaderun.com

The voice of working people reverberates on the new “South Coast Working” podcast launched by the Arnold M Dubin / UMass Dartmouth Labor Education Center.

“South Coast Working” is a new podcast and promotes the voice of working people and those who continue to build the South Coast each and every day.  From the docks to the mills to the classrooms to the roadways, working people add a voice and life to the region. 

This podcast is developed by the Arnold M Dubin / UMass Dartmouth Labor Education Center. 

The first episodes can be discovered at  https://tinyurl.com/communterrail.

South Coast Working was born from the inspiration and motivation of students, staff and faculty of Arnold M. Dubin Labor Education Center, UMass Dartmouth, as well as the adult children and grandchildren for which the Center was named, in order to spread awareness about the challenges facing and opportunities available to members of the workforce in and around South Coast Massachusetts. Through passionate collaboration, it was determined that a podcast would be the most effective and accessible medium to achieve this goal.

The first episode chronicles the long-awaited arrival of commuter rail line infrastructure that will connect New Bedford with Boston – and all of the economic advantages it offers. Recently graduated student journalist, Liz Anusauskas spoke with prominent commuter leaders Siggy Meilus, founder of UMass Dartmouth’s transportation advocacy organization, Bus Riders United and Eric Carvalho, president of Fall River’s Amalgamated Transit Union Local 174. These conversations take listeners on a deep dive into the complexities of public transportation and the profound impact its presence, or lack thereof, can have on a population.

“Our new podcast is intended to inform, entertain and uplift workers from all walks of life and throughout the South Coast,” noted Kim Wilson, Director of UMass Dartmouth’s Arnold M. Dubin Labor Education Center.  “The podcast format is a perfect venue for us to fully explore labor issues and have our audience enjoy and listen when and where they can.  We are excited about our first few episodes and strongly encourage the community to provide suggestions and directions of where the next segments might go.”

About – Arnold M Dubin / UMass Dartmouth Labor Education Center

The Labor Education Center serves as a bridge between the university, the labor movement, and the local community.  The Center creates internships for students, programming on campus focused on social change for justice and organizing and external training is available to workers and worker centers, unions, and labor councils in the region. This includes training for officers, members and stewards through a statewide Labor Extension Program.

Arnold M Dubin / UMass Dartmouth Labor EducationCenter is located at334 Union Street, New Bedford, MA.  For additional information about the Labor Center or the podcast contact the Center at https://www.umassd.edu/labored/ or 508-910-7106.

Let there be light. Breakthrough new Unicorn Grow Light further simplifies the Home Grow process.

The new Unicorn Series 160W LED Grow Light from Green Goddess Supply is a unique new solution to simplifying the home grow process.  The innovative light is specifically intended to be used in a confined space such as a home grow box and is specially tuned to generate high output at a very low wattage. 

“We’ve been working on this light for years,” said Vincent Bitetti, Chief Cannabis Officer at Green Goddess Supply who leads the R&D efforts at the company. “It seemed simple and obvious at first, but we eventually realized that there wasn’t an off-the-shelf unit that gave us everything we needed in one package.  That one is runs too hot, this one is too large, that one is too small, etc. We realized we were hunting for a unicorn and had to build it ourselves, hence the name.”

The game-changing light features both 112pc SMD and 2pc COB LED lights, dimmable switches and comes with a 3-year warranty. After a full year of research and development, the Unicorn represents the best combination of LED and COB lighting, low energy usage, large footprint, and high PAR output, for growing cannabis in a confined space.

The dimmable switches allow the home grower to dial up or down to maximize the growth of their particular strain, and optimize for heat output within a confined space. 

The Unicorn Grow Light includes two rectangular arrays of 48 individual LEDs on the left and right of the lighting board. There are also two COB (Chip On Board) lights, made with thick glass domed covers, that produce modern day, artificial sunlight replacement.

The light also controls IR, UV and UVB which inhibit mold and mildew. Insects are also repelled by these LEDs.

“Lights impact the size of plant growth. Thus, with the Unicorn Grow Light, a home grower can expect larger, more bountiful grows,” noted Mr. Bitetti.  He adds, “I have been experimenting with home grow for over three decades and have a whole office full of lighting units.  We combined the best of components and technology in the Unicorn Grow Light.”

Eric Robichaud, also of Green Goddess Supply, asserts, “The biggest challenge with growing cannabis is managing lighting which impacts heat and radiation. Most lights do not allow you to lower or increase the radiation.  The Unicorn’s switches allow the grower to manage that critical element with precision.”

Although the Unicorn Grow Light can enhance any home grow system, it was designed for use in the Green Goddess Supply trade-marked Armoire, a turnkey solution to home growing that was built to remove the mystery and challenge. The Armoire requires only two minutes of care daily to garner an impressive yield of 3-5 ounces of dried, hand-crafted flower in as little as 60 days. With its furniture-inspired look, child proof lock, ergonomic design, even the most judgmental and disapproving aunt would not suspect that you are growing cannabis in your living room, office or den.

Priced at $299 MSRP, the Unicorn competes with grow lights priced at $399 MSRP that are made by other manufacturers and with the closest feature set.

The Unicorn Grow Light will be included in Armoires moving forward and can replace the lighting system included in earlier models.  The Unicorn Grow Light can also be purchased separately for owners of other home grow systems. The light was also designed to daisy-chain multiple units together for grow spaces that require multiple lights to cover a larger footprint.

 About Green Goddess Supply

Green Goddess Supply is a “cultivation to consumption” cannabis lifestyle brand offering a line of high-quality products to grow, store, prep and consume hemp flower and cannabis products. The company sells direct to consumers at MSRP through its website, and also offers wholesale and distributor accounts to brick and mortar storefronts and industry distributors. Green Goddess Supply strives to exceed expectations and delight customers with quality products and amazing customer service.

The Armoire is a trademark of Green Goddess Supply. Green Goddess Supply is a privately held company headquartered in Boston, MA with additional distributions centers in Los Angeles, CA; Long Island City, New York and Pooler, Georgia. For more information about Green Goddess Supply, visit the website at https://www.GreenGoddessSupply.com/ 

Finalist on The Voice. Opening new and natural doors to health, Greenwich Bay Chiropractic welcomes patients as of August 2.

Greenwich Bay Chiropractic and Dr. Devon Barley proudly announce the opening of their new office on Monday, August 2nd. The new and natural healthcare provider is located at 16 Main Street, East Greenwich, RI 02818.

Dr. Devon Barley is a second generation Doctor of Chiropractic.  He found a love of chiropractic after being under chiropractic care from birth by his father, Dr. Dennis Barley who maintains a practice in Fairhaven, MA. The profound experience of less illness, quicker recovery from sports injuries and better overall health, inspired him to follow in his father’s footsteps.

An interesting personal note, in addition to his focus on healthcare, Dr. Devon Barley was a top 12 finalist on the hit television show “The Voice” in 2011.  He initially attended a casting call to support a friend and the rest is history.

A resident of Providence, Dr. Barley is married to Liz Barley, a Physician’s Assistant (PA) at Ortho Rhode Island, an Orthopedic practice. Liz is originally from Kingstown, RI.

Having graduated with a Bachelor’s in Biology from The University of Vermont and Cum Laude from Life University’s Doctor of Chiropractic program, Dr. Devon has had the pleasure of treating chiropractic patients for over 6 years.

Dr. Devon’s specific and gentle approach has helped thousands of men, women and children improve their lives.  He has treated neck or back pain, headaches or migraines, carpal tunnel, sciatica, or other health conditions.  His practice will also focus on family health and pregnancy.

To contact, Greenwich Bay Chiropractic and Dr. Devon Barley, call (401) 408-4430 or visit www.GreenwichBayChiro.com.

Total Spectrum Opens New Location in East Lansing and Is Now Hiring

 Total Spectrum, part of LEARN Behavioral, a national organization serving children with autism and other special needs, has recently opened the doors of their new learning center at 2248 W. Mount Hope Road, Okemos, MI 48864.

A ribbon cutting ceremony with Total Spectrum East Lansing’s leadership team and the Lansing Regional Chamber was held in May, followed by an open house.

Lansing Regional Chamber of Commerce (LRCC) members joined with staff from Total Spectrum for a ribbon cutting ceremony at Total Spectrum’s newest location in East Lansing.
 
L-R: Daria Buzun, Chamber Ambassador; Casey Jacobsen, Chamber Ambassador; Marcy Rzepka, Chamber Member Relations Manager; Alando Chappell, Chamber Ambassador; Tim Daman, President of Lansing Regional Chamber of Commerce; Trisha Evans, Clinical Director – Total Spectrum; Artimese King, Clinical Fellow – Total Spectrum; Meaghan Olger, BCBA – Total Spectrum;  Brittany Ooms, BCBA – Total Spectrum; Tom Hamp, Chamber Ambassador;  Kristen Ebert, Chamber Ambassador.

With more than 30 years of clinical research and practice, Total Spectrum is a renowned leader in early comprehensive behavioral treatment for young children with autism. Total Spectrum provides contemporary applied behavior analysis (ABA) therapy, diagnostics, speech therapy and counseling, as well as parent training and school consultation services to children and families with autism spectrum disorder.

The East Lansing location is Total Spectrum’s third location in Michigan. To meet significant demand for their services in the area, Total Spectrum continues to add to their team and is hiring additional Behavior Technicians.

Total Spectrum East Lansing’s team currently comprises 30 staff members and is led by Trisha Evans, M.A. BCBA, Michigan Senior Clinical Director along with Cheryl Geniesse, who is the managing behavior analyst overseeing the East Lansing location.

Total Spectrum delivers services in Illinois, Indiana, Michigan, and Wisconsin, and is part of LEARN Behavioral, a national autism organization, with providers spanning 18 states and the District of Columbia. For more information about Total Spectrum, visit https://www.totalspectrumcare.com

About LEARN Behavioral

LEARN Behavioral specializes in using contemporary applied behavior analysis (ABA) to nurture potential in children and young adults with autism. With clinical insights refined through decades of service to the autism community, we support more than 5,000 clients across 18 states and the District of Columbia through brands that include AST, BACA, WEAP, BCI, Total Spectrum, Trellis, and SPARKS. Our team consists of more than 30 doctoral-level clinicians, 450 Board Certified Behavior Analysts®, and 4,000 behavior technicians who share a common mission: to find success for every child in our care.

“Connecting the Autism Community One Podcast at a Time”

LEARN Behavioral provides valuable insight and information from inspiring individuals in the autism community through their unique All Autism Talk podcast found on Spotify and on their website at www.learnbehavioral.com/allautismtalk