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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Emerson Bearing Boston Adds Two New Heavy-Duty Bearings to Product Line

Boston based Emerson Bearing, a bearing company catering to Original Equipment Manufacturers (OEM) and Maintenance, Repair and Operations (MRO) markets around the world, has added two new bearings to their product line. 

Emerson Bearing now offers the IP69K Series and IPTCI Stand-Off Series bearings. The IP69K Series bearing is a specialized heavy-duty bearing engineered specifically to withstand close-range sanitizing procedures that require frequent temporary submersions and employ high temperatures, high pressures, and harsh chemicals.

IP69K Series bearings are composed of corrosion resistant stainless steel, making them highly durable, long-lasting, and easy to sanitize. They are compatible with all major housing configurations and come in sizes ranging from 201 to 208 (1/2″ to 1-1/2″).

Unique Benefits

Key features of this bearing are numerous and include: Meets FDA IP69K requirements; superior protection against water and dust intrusion; unique triple-lip and molded rubber composition; a “lubed for life” feature eliminates lube holes and other potential intrusion areas; and stainless steel exterior makeup.

The unique benefits of IPK69 Series bearings make them useful for a wide variety of applications in which durability, safety, and cleanliness are paramount, including food manufacturers, poultry and meat processors, bottling facilities, canning operations as well as other high moisture plant environments.

Steve Katz, president of Emerson Bearing Boston noted, “While our Stand-Off Series bearings allow for ample room to execute wash downs and bearing maintenance, the IP69K Series is really a leap forward in bearing technology. They are FDA compliant in regards to hygiene and corrosion resistance and built to stand for some of the most rigorous operations. The key features of this bearing are unparalleled.” 

Emerson Bearing is “Essential”

Emerson Bearing continues to ship from their 28,000 sq.ft. Boston warehouse, and they also have access to 30 suppliers around the country (in the event that a bearing is not on their shelf) and will ship directly to the customer for next day delivery. In light of current circumstances, Emerson Bearing offers free ground freight on orders of $250 or more. 

For more information about Emerson Bearing’s solutions, contact their team at 800-225-4587 or visit EmersonBearing.com.

About Emerson Bearing Boston

Founded in 1957, Emerson Bearing Boston specializes in bearings for OEM and MRO markets throughout the world. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.

Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing and maintain headquarters at 201 Brighton Ave. Boston, MA. For more information, visit www.emersonbearing.com or call 800-225-4587.

AAFD Seeking Nominations for 2021 Total Quality Franchising Awards

SAN DIEGO, November 25, 2020: The American Association of Franchisees and Dealers (AAFD) is pleased to announce it is accepting nominations for the AAFD Total Quality Franchising Awards for 2021.

The TQF Awards represent AAFD’s opportunity to publicly recognize individuals, franchisors, suppliers and AAFD chapters that have made significant advances in supporting and promoting collaborative franchise cultures and fair and balanced franchise relationships, the AAFD’s vision for Total Quality Franchising.

The AAFD’s TQF Awards will be presented at the Total Quality Franchising Awards Gala during the AAFD Franchisee Leadership Summit will be held May 2 – 5, 2021, in Mesa Arizona.

We Need Your Help Nominating Total Quality Franchising Award Recipients!

The AAFD Awards Committee is pleased to invite public nominations to recognize exemplary achievement within the franchising community for the 2021 TQF Awards.

Nominating Instructions:

  1. Visit the AAFD’s Conference Website for a complete list of award categories and to make your nomination(s).
  2. A complete list of award categories and descriptions are below.
  3. Please submit your online nominations no later than January 31, 2021.
  4. Please include a little information about why you think your nominee deserves the award.
  5. You CAN nominate multiple people for the same award and nominate the same person/organization for multiple awards. Just make sure to tell us why they are deserving of recognition.

Total Quality Franchising Award Categories:


Franchisor of the Year Award 
This award is given to a franchisor that has demonstrated respect for the AAFD’s Fair Franchising Standards and excellent citizenship toward its franchisees. The Franchisor of the Year Award recipient is decided by the AAFD’s Awards Committee and ratified by the company’s recognized franchisee association or franchise advisory council.   

AAFD Fair Franchising Seal 
The AAFD Fair Franchising Seal is a highly coveted accreditation that is given to a franchisor that has met the AAFD’s strict Fair Franchising Standards and Franchise System Accreditation Program. Franchisors that earn this award have shown that they embrace a fair, balanced, and collaborative franchising culture. 

Franchising Legacy Award
The AAFD’s newly minted Franchising Legacy Award has been created to honor extraordinary individuals for their inspiration, dedication, and significant contribution to the advancement of Total Quality Franchising. This award not only acknowledges an inspiring leader who has made a significant positive impact on the franchising community and is creating a legacy by passing on their vision of franchising for a more fair and equitable franchising future. 

Lifetime Achievement Award
This prestigious award recognizes an individual whose lifetime body of work has distinguished himself or herself within the franchising community and who has contributed greatly to the cause of Total Quality Franchising over many years.  

AAFD’s Chairman’s Award for Distinguished Service to the Franchising Community
This award is presented to one or more individuals or companies that have made a noteworthy achievement during the past year and admirably upheld the values of Total Quality Franchising.  There may be multiple recipients of the AAFD’s Chairman’s Award.

Franchisee Member of the Year
This award recognizes an individual franchisee who has worked hard to advance the ideals of the Fair Franchising Standards in the previous year. This individual embodies the spirit of fair franchising and has made a difference in the AAFD and franchising community, as well as their franchise system and brand.

Joni Lampl Trailblazer Award
Named for an AAFD Member who earned this award for five consecutive years! The Joni Lampl Trailblazer Award is given to one or more individuals who have worked tirelessly to increase the membership within their franchisee chapter. The Trailblazer Award can be given to multiple individuals who meet these qualifications. Award recipients are decided by the AAFD Director of Membership Development and ratified by the Awards Committee.   

Supporting Member of the Year Award
The Supporting Member of the Year Award recognizes an AAFD Supplier Member who has provided distinguished service to the AAFD and our members over the last year.

AAFD Chapter of the Year Award
This award recognizes the AAFD Chapter that has made the most progress in the previous year. In determining the winner of this award, we look at things like chapter achievements, membership growth, membership retention, and overall chapter activity. The Chapter of the Year Award showcases all that a well-functioning, committed chapter can achieve for its membership, and sets a model standard for other chapters to attain.

Rookie Chapter of the Year Award
The Rookie Chapter of the Year Award goes to a chapter that was created in the last year that has shown the most growth, activity, and forward momentum.

Remember to send your nominations to nominations@aafd.org by January 31, 2021. Thank you for your help!

About American Association of Franchisees and Dealers

AAFD is the oldest, largest, and most respected direct member franchisee trade association in the United States.  Since 1992, the nonprofit organization has formed and supported exclusive trademark specific chapters for franchisees of hundreds of franchise systems and seeks to foster its vision of Total Quality Franchising—a collaborative franchise culture that respects the legitimate business interests of franchisors and franchisees.  For more information, visit https://www.aafd.org

California dreamin’. New West Coast warehouse fires up Left and Right Coast deliveries for Green Goddess Supply and the company’s flagship product The Armoire home grow system.

To better accommodate West Coast customers, Green Goddess Supply (GGS) announces a new warehousing and distribution center located in Huntington Beach, California.   Now, customers on either coast can receive the Green Goddess Supplies sturdy and stylish Armoire home grow system in one to two days.  The company also maintains a shipping facility in Hopedale, Massachusetts, part of the Greater Boston area.

“Our challenge is that the Armoire, although it is a substantial and beautifully designed piece of furniture that even your most disapproving aunt won’t suspect you own a robust home grow system, weighs a hefty 40 pounds and stands 50 inches high and 25 inches wide,” noted Eric Robichaud, founder and CEO of Green Goddess Supply.  He continued, “Therefore, shipping to the West Coast from our original Boston area loading dock was both slow and expensive.  Our new California location really makes shipping faster, safer and more affordable.”

The new Green Goddess Supply California center includes60,000 square feet and is close to the two popular seaports of Long Beach, CA and Los Angeles, CA.  

With its furniture-inspired look, child proof lock, ergonomic design and “Simplified, Results-Driven Nurturing Protocol,” The Armoire is specifically designed to deliver impressive results every cycle, easily and with minimal maintenance. The Armoire requires only two minutes of care daily to garner an impressive yield of 3-5 oz of dried, hand-crafted flower in as little as 60 days. 

The Armoire, a turnkey solution to home growing, removes the mystery and challenge. If you can water a house plant once a day, then you can now grow clean, healthy, top shelf bud quickly and easily, with no experience necessary.

The Armoire is lightweight and waterproof, so there is no need to worry about pesky bugs and pests eating away at your cannabis. 

Also, the Armoire is equipped with a large LED light, moisture meter, and a WiFi camera for monitoring the plants. Additional highlights include UV safety glasses and a childproof magnetic lock.

The Armoire footprint is 25″ x 25″ and the cabinet is 50″ tall.   Stated another way – it’s about 2 foot square and roughly 4 and 1/2 feet tall when the legs are attached.  The unit weighs about 40 pounds.

The Armoire is available in three finishes – Moderne Black, Cherry and Barn Board (aka “Shabby Chic”).  The Armoire’s Cherry and Barn Board models are priced at $1,395 and the Moderne Black signature model is currently priced at $1,595 MSRP.

About Green Goddess Supply

Green Goddess Supply is a “cultivation to consumption” cannabis lifestyle brand offering a line of high-quality products to grow, store, prep and consume hemp flower and cannabis products. The company sells direct to consumers at MSRP through its website, and also offers wholesale and distributor accounts to brick and mortar storefronts and industry distributors. Green Goddess Supply strives to exceed expectations and delight customers with quality products and amazing customer service.

The Armoire is a trademark of Green Goddess Supply and Patent Pending. Green Goddess Supply is a privately held company headquartered in Hopedale, MA with a satellite office in California. For more information about Green Goddess Supply, visit the website at https://www.GreenGoddessSupply.com/ 

Don’t accept less. Free webinar on Pricing Your Business Service is set for Tuesday, December 15, noon.

All too often professional service professionals such as accountants, web developers, lawyers, business coaches, financial consultants, advertising agencies and many other under charge for their service?  Why?  Good question.  One that this free workshop addresses.

“Pricing your Business Service” webinar is set for Tuesday, December 15, noon to 1:30 p.m.  Lisa Raiche, CPA, MST, founder and director of Bodhi Business Advisors based in Fall River, MA.  The accounting and trusted advisory firm helps start up and emerging companies.

The event is sponsored by My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Marshfield, Needham, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

The complimentary workshop will outline the price setting process – from determining overhead to choosing profit margin to positioning pricing negotiations.

Raiche has been providing trusted business advice for over two decades. She is a graduate of Bentley College – McCallum Graduate School of Business and the University of Massachusetts, Dartmouth.  She is a Certified Public Accountant. 

“Most small to mid-sized professional service firms are too modest about pricing,” noted Raiche. She added, “Or they are unsure of how to demonstrate value for their pricing structure.  We help demystify the pricing process and help companies thrive. This workshop will provide actionable steps to improve pricing dilemmas.”

Please RSVP for the event at https://rb.gy/7rchpm, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

OCES Announces Special Holiday Menus for Community Dining and Meals on Wheels Recipients

Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding towns, has announced special holiday meals will be home delivered to Meals on Wheels recipients in November and December.

Thanksgiving Meal                                                                                            

In celebration of Thanksgiving, a special Roast Turkey dinner will be home delivered to recipients on Thursday, November 19, 2020. The meal features roast turkey with gravy, stuffing garnish, mashed potatoes, peas with pearl onions, cranberry sauce, cranberry orange loaf, and a pumpkin cookie (or Vanilla Bites) for dessert. 

Holiday Meal

On Wednesday, December 23, 2020, OCES has planned a delicious Holiday Meal featuring baked ham (low sodium) with pineapple sauce, roasted potatoes, Scandinavian vegetables and a snowflake roll along with gingerbread cookies for dessert.

OCES delivers hundreds of nutritious meals each day to adults age 60+ living within 23 communities in greater Plymouth County. These “Meals on Wheels” are planned by a nutritionist, and with the help of hundreds of volunteers, are delivered to individual homes. Grab & Go option is available at designated meal sites by signing up in advance with the local Council on Aging.

The Community Dining and Meals on Wheels menu is published in COA newsletters and on OCES’ website at http://www.ocesma.org/. If you are interested in receiving Meals on Wheels or a sample menu, call OCES at (508) 584-1561. 

Please note menus are subject to change.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

Paul Reardon Named President of the Board of Directors for the Boys & Girls Club of Marshfield

Paul Reardon, a resident of Marshfield, who has long been involved with the Boys & Girls Club of Marshfield’s board of directors, has recently been appointed President of the board. Reardon previously served as Vice President of the board for two years.

A Certified Financial Planner, Reardon is an associate at Investment Advisory Group LLC of Hanover, MA. His financial planning career spans more than 30 years. 

Paul Reardon

Reardon serves with fellow board leaders Jeffrey Picard, Vice President; Elizabeth Roosevelt, Vice President; Rick Dowd, Treasurer; and Kara Herbert, Secretary. Members of the board include: William Bowers, Lara Brait, Daniel Burke, Kathy Burokas, Rev. John Carmichael, Thomas Cattaneo, Shannon Crowley, D.A. Timothy Cruz, Esq., Suzanne Dailey, Susan Dauwer, James Fitzgerald, Daniel Hassett, Christopher Jordan, Michael Maresco, James J. Murphy, Kyle Rand, Pamela Snell, David Stockless, Phillip Tavares, John Valianti, Paul Vercollone, Dawn Warsofsky and Joseph Weinman.

Supporting Youth, Families and the Community in an Uncertain Time

The Boys & Girls Club of Marshfield is working with the Marshfield Food Pantry, the Town of Marshfield, guidelines from the state and the Marshfield Public Schools and other service organizations to provide critical services the community needs to support children and families over the short- and long-term. Among the steps they have taken to meet ongoing needs include: food distribution to food insecure families (hundreds of healthy meals per week in the form of Grab & Go meal boxes, drive-thru dinners and more); providing a safe place for kids while many parents and guardians return to work; and serving as a resource for the Board of Health and other departments to further assist families. Currently, the Boys & Girls Club of Marshfield provides breakfast before school, remote support learning during the day, and traditional after school care for 100 students per day.

About the Boys & Girls Club of Marshfield

The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  

The Club serves hundreds of families with children ranging in age from 6 to 18 years old, providing afterschool, vacation week and summer programs, as well as youth athletics, teen, social recreational and leadership opportunities. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.