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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Boys & Girls Club of Marshfield to hold St. Patrick’s Day Drive-Thru on Saturday, March 13 from 3-5 p.m.

The Boys & Girls Club of Marshfield will hold a special St. Patrick’s Day Drive-Thru event at the Club, 37 Proprietor’s Drive in Marshfield on Saturday, March 13, 2021 from 3 p.m. to 5 p.m. This event is FREE to all children.

Children of all ages will enjoy St. Patrick’s Day Drive-Thru with multiple drive-thru stations which include Family dinner from The Voyage, dessert, goodie bags, books, candies and more. “The Forbes School of Irish Step Dancing” will perform during the event.

Staff and volunteers will be physically distanced, wear masks and follow safety guidelines. Families will stay safely in their cars. For more information, visit www.bgcmarshfield.org.

The Boys & Girls Club Drive-Thru events provide a community connection for many families while supporting local businesses. Sponsors for the St. Patrick’s Day Drive-Thru include Team Jill, St. Ann’s by the Sea, United Christ Church, Marshfield Food Pantry, Marshfield Kiwanis Club and Marshfield Education Foundation.

About the Boys & Girls Club of Marshfield

The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  

The Club serves families with children ranging in age from 6 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

Between Rounds partners with The Modern Milkman

Connecticut dairy now features popular Between Rounds bagels in weekly deliveries.

Between Rounds Bakery Sandwich Café, the unique bakery café and bagel shop with locations throughout Connecticut, has recently partnered with The Modern Milkman based in Ellington, CT, to provide their signature bagels to the innovative dairy’s fast-growing customer base.

Between Rounds fresh baked signature bagels and cream cheese may now be added to Modern Milkman customers’ weekly delivery, thanks to a new partnership between the two companies. 

Between Rounds has been supplying The Modern Milkman with their signature bagels and cream cheese for delivery to their 3,000+ customers each week. With six trucks on the road, The Modern Milkman delivers to 25 towns in the Ellington and Greater Hartford areas.

“We have a pretty high standard and look to partner with other local businesses with the same high standards,” said Seth Bahler, a fifth-generation farmer and the owner of The Modern Milkman and Oakridge Dairy. “Not only does Between Rounds offer a delicious product, they meet our high standards, they’re local and they have the capacity to supply our local customers need.”

Between Rounds is the brainchild of brothers Jerry and Joseph Puiia, whose hallmark is manufacturing and selling their own bagels, which sets them apart from other cafés. The popularity of their bagels inspired the Puiias to strike up wholesale partnerships with independent grocers and others such as The Modern Milkman, who then provide Between Rounds fresh baked bagels to their customers. Currently, Between Rounds has more than 30 wholesale partnerships in Connecticut and Massachusetts.

In December, Between Rounds invested in a new double rack oven and proof box, which enabled them to significantly increase their bagel production. The company ramped up manufacturing on their wholesale side as they continue to supply signature bagels to an increasing number of independent grocers and new partners such as Modern Milkman.

“Between Rounds is a family-owned business and proud to partner with the Bahler family, who have been providing high quality products for generations,” said Between Rounds co-founder Jerry Puiia. “For more than 30 years, we’ve been baking our signature bagels in our South Windsor bakery. Now local families can enjoy our fresh bagels through The Modern Milkman’s convenient home delivery of dairy and pantry staples every week.”

About The Modern Milkman

Founded in 2019, The Modern Milkman sells direct to the consumer by taking an old-school approach and making it modern. The company offers subscription services for the home delivery of fresh milk, butter, cheese, eggs, bread, and now Between Rounds bagels. Owned and operated by the 130-year-old Oakridge Dairy and led by Seth Bahler, The Modern Milkman is changing the face of dairy. Not only are their farmers committed to milk produced with the highest standards that is guaranteed fresh, they have teamed up with other local farmers and businesses such as Between Rounds to provide customers a weekly order “fresh from the farm, delivered to your home”. Visit https://www.modernmilkman.com

About Between Rounds Bakery Sandwich Café

Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-onsite bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi.

Between Rounds is licensed to manufacture prepared foods, and wholesales their breakfast and lunch sandwiches to gas station convenience stores in Hartford County and beyond. The company is also a wholesale bagel supplier to many independent grocers throughout the region. Between Rounds signature bagels are delivered to grocers fully baked so no additional labor is required of the bakery department. 

Between Rounds locations include South Windsor, Vernon, Manchester and Tolland, CT. Franchise opportunities are available. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique franchise offerings, contact (860) 291-0323 or visit www.betweenroundsbagels.com

Solar Appreciation Day is March 12th. Boston Solar shares “Top Reasons to Go Solar” and offers homeowners Energy Saving Tips

Boston Solar, an award-winning solar installer based in Woburn, MA, celebrates Solar Appreciation Day by sharing the top reasons homeowners should consider a solar photovoltaic (PV) system, and offering energy saving tips to practice in the meantime.

Solar Appreciation Day, which falls on the second Friday in March each year, is a time to celebrate energy sustainability and the power of the sun. Boston Solar has been helping homeowners reduce their energy bills and their carbon footprint for a decade, having installed more than 30 megawatts (MW) of solar in Massachusetts since its founding.

By investing in a solar energy system, homeowners essentially reap several benefits:             

– Lower energy bills. The homeowner pays a lower upfront cost for electricity that will be used over the next 25 years or more and there will be a remarkable difference on utility bills for years to come.

– Reduction in carbon footprint.  Fossil-fuel based energy will be reduced along with pollution.

– Power during outages. For those with solar PV panels and a battery storage system, backup power is available anytime day and night.

– Tax credits and savings. The 26 percent Federal Solar Tax Credit has been extended, and homeowners can save even more with Massachusetts solar tax credits and incentive programs.

– A higher resale value on their home. According to the Office of Energy Efficiency & Renewable Energy, the purchase of a solar energy system likely increases a home’s value. It may even sell faster than homes without solar panels.

“Installing solar or solar with backup energy storage is an investment that sets the homeowner up for years of energy savings as well as greater resilience from rising energy prices and power disruptions,” noted Daniel Mello Guimaraes, Boston Solar’s CEO. “Going solar is win-win as it essentially secures a more sustainable future for your home and family.”

For homeowners who are looking for energy saving tips to implement before starting their solar installation project, Boston Solar shared the following:

– Turn down the thermostat. Homeowners can save as much as 10 percent on heating costs per year by turning the thermostat down 10 to 15 degrees from its normal setting for eight hours a day. 

– Consider energy efficient electronics. Enjoy greater energy savings for years to come with energy efficient TVs, computers and appliances. 

– Maintain your heating system. Replace air filters and schedule annual furnace maintenance every year prior to the winter months. This will help you avoid a mid-winter furnace breakdown and provide the added benefit of having lower monthly heating costs thanks to a properly maintained system. 

– Avoiding peak charging periods when running your more energy-intensive appliances such as the laundry dryer, oven, dishwasher and vacuum cleaner as it will help you save on electricity bills. Running these appliances generates heat that during the summer will make the job of your air conditioner much harder. 

If you are looking for the most effective home energy efficiency upgrades before going solar, upgrading your HVAC, kitchen, and household energy consuming appliances is the best place to start.

“Efficiency is a significant part of what we do every day,” said Guimaraes. “At Boston Solar, one thing that we stress to homeowners is that we never want to sell them a solar PV system that is larger, or more expensive than necessary based on their energy consumption.”

Homeowners are encouraged to schedule a free solar quote with Boston Solar to learn more about “going solar” and meeting their future energy goals. To schedule a free solar quote, contact Boston Solar at 617-858-1645.

About Boston Solar

Locally owned and operated, Boston Solar has installed more than 30 megawatts (MW) of solar, powering thousands of homes in Massachusetts, since its founding in 2011. Boston Solar is dedicated to providing superior products, exceptional customer service, and the highest quality workmanship in residential and commercial installations throughout the state. With 4,500+ residential and commercial solar installations completed, Boston Solar has become the most experienced local solar installer. 

Boston Solar has been honored with the 2020 Guildmaster Award from GuildQuality for demonstrating exceptional customer service within the residential construction industry. For five consecutive years, Boston Solar has been recognized as a Top Solar Contractor by Solar Power World magazine. The company has also made Boston Business Journal’s “Largest Clean Energy Companies in Massachusetts” List. Boston Solar is a member of Solar Energy Business Association of New England (SEBANE). The company is headquartered at 55 Sixth Road, Woburn, MA 01801. For more information, call David Remillard at Boston Solar, 617-858-1645 ext. 225 or visit https://www.bostonsolar.us

Free webinar – Easy Steps to Creating Conversations, March 16, 8:30 – 9:30 a.m.

Do you spend a lot of time networking and wonder why?  The results just aren’t there!

Great networking skills can be taught, learned, and celebrated. Businesspeople are encouraged to attend the free webinar entitled “Easy Steps to Creating Conversations that Build Connections & Businesses” set for March16, 8:30 – 9:30 a.m.  Janet Parnes, social conversation and etiquette consultant and nationally sought after keynote speaker, will lead the virtual presentation.

Parnes will share practical techniques that make you and others feel valued, understood, &  heard.

Topics will include –

  • Strategy that makes small talk more strategic and comfortable
  • Body language that makes others feel valued and heard
  • Tips for virtual networking—bridging the distance
  • Words that create an instant connection
  • Solution to a common  conversation conundrum

The free webinar is sponsored by Rockland Trust, My Pinnacle Network and South Shore Networking Professionals.

My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event at  https://conta.cc/3sBQdSH, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

How Family and Friends Can Support a Person with Hoarding Disorder – Virtual Workshop on March 23rd

The Greater Brockton Area Hoarding Task Force (GBAH) in conjunction with Old Colony Elder Services (OCES) and MassHousing are  sponsoring a FREE virtual workshop entitled “How Family and Friends Can Support a Loved One with Hoarding Disorder” presented by Becca Belofsky, co-founder of Mutual Support Consulting LLC.

The workshop is specifically for family members and friends of loved ones with hoarding disorder and will be held via Zoom on Tuesday, March 23, 2021, 11 a.m. to 12:10 p.m.

What is Hoarding?

Hoarding is when individuals continue to accumulate items, such as clothing, newspapers and food, and then have persistent difficulty discarding possessions. Individuals with hoarding behaviors often face health issues related to falls, as well as run the risk of losing their homes.

“This virtual workshop demonstrates how family and friends can support a loved one struggling with compulsive acquiring, saving and hoarding,” explained Terri Kourtz, OCES’ Protective Services Director and president of GBAH. “Essentially, a hoarding disorder not only disrupts an individual’s daily life, it can significantly affect their relationships with loved ones. This workshop will help attendees to better understand and support the person they care about using practical skills and compassion.”

Register online by March 16th.  Simply click the event link on OCES’ home page – https://www.ocesma.org.

Or, register by calling Deana Andrade at OCES, 508-584-1561 ext. 232.

About Becca Belofsky, Presenter

Becca Belofsky is an international trainer, speaker, and relationship coach. She has a degree in psychology from Smith College and is a Certified Older Adult Peer Specialist. Her areas of expertise include hoarding disorder, identity, and social connectedness throughout the lifespan. Becca is an outspoken mental health advocate and is candid about her experiences with depression, suicidal ideation, OCD, compulsive shopping, and grief. She facilitates professional development trainings & peer support groups, and provides individual support for people with HD and their family members.  For more information about Ms. Belofsky, visit her website, http://www.mutual-support.com

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

LEARN Behavioral Partners with Indiana-Based Behavior Analysis Center for Autism

– The company will make significant investments in the clinical staff of the newly acquired company, while providing them with a patient-centric framework and other resources required to meet the unique needs of each child –   

LEARN Behavioral, which specializes in the tailored treatment of children and young adults with autism based on contemporary, family-focused Applied Behavior Analysis (ABA) therapy, announced the acquisition of the Behavior Analysis Center for Autism (BACA)—a highly respected provider of ABA services to the autism community throughout Indiana.

BACA was co-founded by Carl Sundberg, Ph.D., BCBA-D, who studied under the late  Jack L. Michael, Ph.D., a former psychologist and professor at Western Michigan University who is widely regarded as a seminal figure in the development of ABA therapy. Within the framework of ABA, BACA specializes in verbal behavior—an approach pioneered by psychologist and behaviorist B.F. Skinner—to teach children with language and social deficits.

“We were approached by a variety of potential suitors, but only LEARN Behavioral shared our commitment and capability to provide the highest quality care to our patients, as well as the willingness to invest in the clinical staff who render that care,” said Sundberg, BACA’s Chief Clinician and President. “The people who matter so very much to us couldn’t be in better hands.”

BACA’s other co-founder is Devon Sundberg, M.S., BCBA. In addition to serving as the organization’s CEO, she founded Women in Behavior Analysis(WIBA), a national professional group dedicated to empowering, celebrating and mentoring women behavior analysts, while highlighting their contributions to the field.

“I’m among the thousands of women in our field who admire Devon for her leadership, as well as the resources and recognition she’s provided women who care deeply about their service to the autism community,” said Hanna C. Rue, Ph.D., BCBA-D, LEARN Behavioral’s Chief Clinical Officer.  “We look forward to continuing our deep involvement and support of the WIBA mission for years to come” added Rue.  

“BACA shares our commitment to clinical excellence and outstanding service to children and young adults with autism, as well as their families. We weigh a lot of factors when evaluating a potential acquisition, but none are more important than the strength of a provider’s mission, clinical staff and patient outcomes,” said Michael Maloney, CEO of LEARN Behavioral. “Carl, Devon and their colleagues excel in each of these areas, which is among the many reasons why BACA is an ideal fit for our network”

While BACA will continue to operate under its current brand, LEARN Behavioral will make significant investments in the clinical staff of the newly acquired organization, including providing ongoing training incorporating the latest research in the field of behavioral Analysis.   

“We’re excited to welcome the talented staff at BACA to our team, and to continue the pioneering work of Carl and Devon to provide exceptional ABA services to the Indiana community,” said Justin Funches, President of Autism Services at LEARN Behavioral.   “We look forward to investing in the professional growth of the team and leveraging their deep clinical expertise across our organization.”

With the acquisition of BACA, LEARN Behavioral’s growing, nationwide network of local providers now spans across 15 states and the District of Columbia.  

About LEARN Behavioral

LEARN Behavioral specializes in the tailored treatment of children and young adults with autism based on contemporary, family-focused Applied Behavior Analysis (ABA) therapy, as well as clinical insights and best practices refined through our decades of service to the autism community.

Led by a team of talented senior clinicians, including Dr. Hanna C. Rue, PhD, BCBA-D, our team includes more than 30 doctoral-level clinicians, and 450 Board Certified Behavior Analysts®—a concentration of professionals that is unmatched by any other provider. LEARN Behavioral’s heritage of clinical leadership is rooted in the work of William Frea, Ph.D., BCBA-D, Ronit Molko, Ph.D., BCBA-D, Glen Sallows, Ph.D., BCBA-D, and Carl Sundberg, Ph. D., BCBA-D, each of whom is a pioneer in the treatment of children with autism.  

About BACA

Behavior Analysis Center for Autism (BACA) provides world-class therapy to individuals with autism and other related developmental disabilities, utilizing the scientifically proven principles of applied behavior analysis (ABA). Our four locations throughout Indiana are staffed with the highest trained and most experienced staff who work with individuals between the ages of 2 and 21.