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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Old Colony Elder Services Holds Volunteer Appreciation Events

Old Colony Elder Services (OCES), the non-profit agency serving older adults and individuals with disabilities throughout Greater Plymouth County, recently held two Volunteer Appreciation events in Bridgewater and Plymouth.
 
To honor and celebrate their outstanding volunteers, OCES held appreciation events at Bridgewater Senior Center and Plymouth Center for Active Living in late August. A total of 87 volunteers from OCES’ Nutrition Program, Money Management Program, Board of Directors, and RSVP of Plymouth County attended the two outdoor events, which featured live music by Lisa Yves, Emma Murphy, Caleb Wolf and Fiona Campbell as well as delicious food from Flashback Franks and The Whoo(pie) Wagon food trucks.
 
According to Courtney Krajeski, OCES’ Volunteer Coordinator, “These events were a tremendous success and I could not be more pleased with the turnout and execution of each event. We received great compliments on the food trucks and the music. Our dedicated OCES volunteers deserve recognition for their heroic efforts during a difficult year. We also wanted to give them the opportunity to connect and celebrate in person – a connection that we were all happy to share.”
 
Nutrition volunteer Emilia Cantwell and her job coach Susan Kallio of the Nemasket Group Building Futures Project support Meals on Wheels (MOW) in Wareham. (The Nemasket Group offers personalized, flexible support to families and individuals with disabilities to live, work and develop relationships within our communities.) As a team, Cantwell and Kallio have continued to deliver meals throughout the pandemic. Kallio said, “Volunteering with Meals on Wheels has been a great opportunity to connect with people in a safe way. Emilia loves meeting new people and helping others. She remembers the names of those she delivers to which allows for that personal connection.”
 
Volunteering for OCES
With the help of 325 Nutrition Program volunteers who perform many tasks, OCES serves 1,800 meals each weekday as part of its MOW Program. Over 35 Money Management Program (MMP) volunteers assist older adults and individuals with disabilities with bill paying, reconciling bank statements, balancing checkbooks, and in special cases, negotiating debt with creditors.
 
OCES is an AmeriCorps Seniors grantee that receives funds through the Retired and Senior Volunteer Program (RSVP) which is for volunteers age 55+. RSVP of Plymouth County volunteers help OCES and other local agencies that are OCES business partners. Volunteers also serve on the OCES Board of Directors, and the MMP or RSVP Community Advisory Councils and contribute with many other important efforts.
 
To learn more about becoming a volunteer for OCES contact Courtney Krajeski at 508-584-1561 x355 or visit ocesma.org.
 
About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org

Turning the key on the turnkey home grow cabinet. “Get to Know The Armoire” webinar set for Wednesday, October 27, 6 p.m.

This free “Get to Know The Armoire” webinar will explore the various components of The Armoire personal home grow system, as well as introduce and discuss the concepts and philosophy behind why The Armoire was invented in the first place, and how it differs from other growing system.  The Armoire is patented by and a trademark of Green Goddess Supply, an American “cultivation to consumption” cannabis lifestyle brand offering a line of high-quality products to grow, store, prep and consume hemp flower and cannabis products.

This webinar is ideal for both existing Armoire owners who want to learn more about their hardware, and prospective new home growers who are considering The Armoire as their future home grow solution but want to learn more about it.

Ambitious home growers are invited to a complimentary one hour webinar on Wednesday, October 13, 6 p.m. – 7 p.m. To RSVP, visit https://bit.ly/3v9SIOz

Webinar panelists include multi-decade experienced growers Vincent Bitetti, Chief Cannabis Officer (CCO) and Eric Robichaud, CEO of Green Goddess Supply.

Webinar participants will learn –

* Background – the origin story behind “why The Armoire?”

* What to expect — how it’s delivered, and what is in the kit.

* Setup / installation overview.

* Introduction to the various components (the LCD Controller for the fan, the new “Unicorn” grow light, etc.)

* Discussion of the differences from the first, second and third generations of The Armoire. (Similar to other products, Green Goddess Supply continues to improve the personal grow cabinet with each new edition based upon customer feedback.)

This is a participatory event.  Come with questions.  Get answers.

About Green Goddess Supply

Green Goddess Supply is a “cultivation to consumption” cannabis lifestyle brand offering a line of high-quality products to grow, store, prep and consume hemp flower and cannabis products. The company sells direct to consumers at MSRP through its website, and also offers wholesale and distributor accounts to brick and mortar storefronts and industry distributors. Green Goddess Supply strives to exceed expectations and delight customers with quality products and amazing customer service.

The Armoire, a turnkey home grow system that even your most judgmental aunt won’t detect, is patented by and a trademark of Green Goddess Supply. Green Goddess Supply is a privately held company headquartered in Boston, MA with additional distributions centers in Los Angeles, CA; Long Island City, New York and Pooler, Georgia. For more information about Green Goddess Supply, visit the website at https://www.GreenGoddessSupply.com/ 

Total Spectrum Opens in Aurora, IL

Total Spectrum, part of LEARN Behavioral, a national organization of providers serving children with autism and other special needs, has announced the opening of their newest location at 4222 Meridian Parkway, Suite 106, Aurora, IL 60504.
    
A ribbon cutting ceremony and open house was held in July with Total Spectrum’s Aurora leadership team and city officials and chamber members, including Aurora Mayor Richard C. Irvin; Karina Garcia, Aurora Regional Hispanic Chamber of Commerce; Jessica Linder Gallo, President and CEO, Aurora Regional Chamber of Commerce; Alderwoman Shweta Baid, Alderman Edward Bugg and Ron Woerman, Alderman-at-Large.

Total Spectrum’s Aurora leadership team and city officials and chamber members

With more than 30 years of clinical research and practice, Total Spectrum is a renowned leader in early comprehensive behavioral treatment for young children with autism. Total Spectrum’s Aurora location offers in-home and center-based applied behavior analysis (ABA) therapy and counseling (including telehealth) services. The new center’s highlights include a large indoor gross motor center, in addition to a life skills room for clients to work on daily living skills, such as washing and putting away clothes and making a bed. 

The Aurora center is led by Blair Monfre, MS, BCBA, Clinical Director and is Total Spectrum’s sixth location in Illinois. To meet significant demand for their services in the area, Total Spectrum continues to add to their team and is hiring additional Behavior Technicians.
    
Total Spectrum delivers services in Illinois, Indiana, Michigan, and Wisconsin, and is part of LEARN Behavioral, a national autism organization, with providers throughout the U.S. For more information about Total Spectrum, visit https://www.totalspectrumcare.com
    
About LEARN Behavioral
LEARN Behavioral specializes in using contemporary applied behavior analysis (ABA) to nurture the unique potential of children and young adults with autism. With clinical insights and best practices refined through our decades of service to the autism community, we support more than 5,000 clients through brands that include WEAP, AST, BACA, BCI, Total Spectrum, Trellis, SPARKS, and Priorities ABA. Our team consists of more than 30 doctoral-level clinicians, 450 Board Certified Behavior Analysts®, and 4,000 behavior technicians who share a common mission: to find success for every child in our care. 

“Connecting the Autism Community One Podcast at a Time”
LEARN Behavioral provides valuable insight and information from inspiring individuals in the autism community through their unique All Autism Talk podcast found on Spotify, Apple, Blog Talk Radio, Google Podcasts, and on their website at www.learnbehavioral.com/allautismtalk.


 

ACE! Tennis & Golf Tournaments at Plymouth Clubs Raise $60K for Type 1 Diabetes Research and Assist those Living with the Disease

Thanks to 150 participants swinging away in epic tennis and golf tournaments held September 15th in Plymouth, Type One raised over $60K in support of type 1 diabetes research and to assist those living with the disease.

Hingham, MA-based Type One has made an incredible impact toward their mission of funding research to cure type 1 diabetes (T1D) by supporting the Faustman Lab at Massachusetts General Hospital (MGH), while also helping provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, and providing qualifying recipients with assistance for diabetes management and treatment.
    
Type One, a 501(c)(3) nonprofit organization held their first “Serving For The Cure!” tennis tournament on the indoor tennis courts at the Village Racquet & Fitness Club in Plymouth. The tournament was held in tandem with the organization’s inaugural “Par For The Cure! Golf Tourney” held the same day at Crosswinds Golf Club, also in Plymouth. Both events sold out.

(Left to right) Nathan Sunnerberg; Tyson Sunnerberg, co-founder of Type One; Dr. Faustman; Paul Foti, co-founder of Type One; and Elyse Sunnerberg. 

Following the tournaments, tennis players and golfers gathered for cocktails, hors d’oeuvres, raffle, silent auction and live entertainment with Ward Hayden of Ward Hayden & The Outliers acoustic live performance at Crosswinds Golf Club. 
    
During the reception, special guest Dr. Denise Faustman, director of the Immunobiology Laboratory at MGH who oversees the Faustman Lab, talked about discovering and developing new treatments for type 1 diabetes to supporters. 

“It’s hard to develop a generic drug development program and that wouldn’t be possible without the generosity and funding of Type One,” said Dr. Faustman. “We’ve identified a drug, BCG (developed for TB in France 125 years ago) and are in advanced human clinical trials now – Phase 2 trials – and will start a subset of clinical trials in children soon. We sincerely appreciate the philanthropy and thank Type One, their sponsors and everyone for their efforts and donations.”

Sponsor Support for the Event
Special thanks to Prime Automotive Group, Honey Dew, Walmart, Harbor One Bank, Glynn Electric, Santander Bank, Global Vision Advisors, Mercedes-Benz of Hanover, Old Derby Animal Hospital, Stiles Law, CBD Stat, Todd Wakefield, Baker, Big Y, Braverman & Barbadoro, P.C., Cask’n Flagon, Coldwell Banker Norwell, Flaherty Insurance, Inland Professional Corporation, Joyce & Associates, P.C., Myette’s General Store, South Coast Dermatology, South Shore Orthopedics, Spaulding Outpatient Center, The Daley Family, The Donegan Family, Tracy Motors, David Sullivan, Hornstra Farms, Lululemon, Marathon Sports, Massage Envy, Michelle Dickinson, Red Sox, Stop and Shop, Total Wine, Trader Joe’s, Two Roads Brewery, Unreal Snacks, and Wears Woody.

This year’s Par For The Cure Golf Tourney and Serving For The Cure tennis tournament took the place of the annual Renegade Run Obstacle Course Race which had traditionally been held at Wompatuck State Park and Bare Cove Park in Hingham. To date, Type One Renegade Run events have generated over $100,000 in support of research at the Faustman Lab at MGH. The Faustman Lab is focused on discovering and developing new treatments for type 1 diabetes, a vaccine for the reversal of long-term type 1 diabetes and other autoimmune diseases. For more information on the Faustman Lab at MGH and type 1 diabetes, visit www.faustmanlab.org

To learn more and make a donation to Type One, visit  https://typeonerenegaderun.com/donate/

About Type One
Type One, a 501(c)(3) nonprofit organization, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research. Type One was founded in 2012 by a group of South Shore residents to support their friend Tyson Sunnerberg, who was diagnosed with type 1 diabetes, an autoimmune disease in which a person’s pancreas stops producing insulin, when he was 21 years old. On November 25, 2012, the first ever Renegade Run Obstacle Course Race was held raising awareness and funds toward a cure. Type One, Inc. is headquartered in Hingham, MA. Visit: https://typeonerenegaderun.com

1st Annual Doggie Splash Day at Boys & Girls Club of Marshfield – Funds Raised Support Marshfield Dog Park

The 1st Annual Doggie Splash Day will be held at the Boys & Girls Club of Marshfield’s pool at 37 Proprietors Drive on Thursday, October 14, 2021 from 5:00-6:30 p.m. The first half hour will be small dogs only and 5:30-6:30 is open to any dog. JB’s Doggie Delight Ice Cream Truck will also be on site.

Well-behaved dogs are invited to this special pool party for dogs. Cost to attend is $15 per dog and proceeds will benefit the Friends of the Marshfield Dog Park, a 501(3)c organization of volunteers raising funds to support the park.

For more information, visit the Facebook page of Friends of the Marshfield Dog Park: https://www.facebook.com/MarshfieldDogPark/

About the Boys & Girls Club of Marshfield
The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  The Club serves families with children ranging in age from 5 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

The Remodeling Company of Beverly, MA announces new website

The Remodeling Company, an award-winning, full-service residential remodeling firm serving residents in the Greater Boston area, has recently launched a new generation of their website, theremodelingco.com.
    
The Remodeling Company’s sleek new website has been designed and developed by DeBlasio New Media Marketing based in Boston, MA.
    
The site is now mobile-responsive and the clean, well thought out design includes stunning new remodeling imagery which gives the website warmth and depth. The site highlights the company’s home remodeling, handyman services and aging-in-place remodeling options while providing a visually-appealing, inspirational and educational home improvement site visitor experience. 
    
New and improved components include a layout that is easy to read and navigate with links that are clear and available. Comprehensive Universal Design and Aging in Place sections; an informative blog providing home improvement, maintenance and remodeling tips; a dazzling image gallery with before/after photos; as well as a team page and a customer reviews page all round out the website.

“The new design is bold, clean and well-organized,” explained Gary Moffie, CGR, CAPS, UDCP, founder of The Remodeling Company. “It’s easier for visitors to navigate through our site using any device and with this platform, we can continue to build onto the site. Our goal is to truly inspire homeowners in their remodeling journey and create functional, inviting spaces that meet the needs of everyday life. Essentially, it’s about turning their current home into their dream home. We were looking for a results oriented website that would reach and convert our target audience and we’re very pleased with the outcome.”

Visit The Remodeling Company’s new website: https://theremodelingco.com
    
About DeBlasio New Media Marketing
Since 2005, DeBlasio New Media Marketing has been working directly with business owners and decision makers helping established and growth stage companies expand their customer base using the latest new media marketing technology. For more information, visit https://www.deblasiomarketing.com
    
About The Remodeling Company
Founded in 1998, The Remodeling Company is a preeminent full-service residential remodeling firm in the Greater Boston area. Led by Gary Moffie, CAPS, CGR, UDCP, The Remodeling Company is dedicated to creating ideal living spaces to accommodate and enhance their customers’ lifestyles. The company specializes in universal design projects that meet the needs of everyday life while also enabling homeowners to age in place.

Over the years, The Remodeling Company has been honored with numerous awards including National Association of The Remodeling Industry’s (NARI) 2021 Regional Contractor of the Year (CotY) Award, Remodeling magazineʼs Big 50 Contractors, and Qualified Remodelerʼs Top 500 Remodeler list every year since 2003. Other awards include: Best of Houzz Service in 2017, 2018, 2019 and 2020; BRAGB 2018 Prism Gold Award for “Best Historical Renovation”; and Boston Home 10th Anniversary “Best Suburban Residence – A Colorful Past”.  The Remodeling Company is a member of the National Association of Home Builders, The Builders and Remodelers Association of Greater Boston, the National Association of The Remodeling Industry and the Professional Remodeling Organization of New England. For more information, visit https://www.theremodelingco.com