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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Fifth generation joins Paul J. Cazeault & Sons Roofing, based in Osterville and Plymouth, MA.

Drew Cazeault, fifth generation of the Cazeault family to be involved in the roofing business, has been named Sales Representation and Project Manager with Paul J. Cazeault & Sons Roofing, based in Osterville with additional locations in Orleans and Plymouth, MA.  A long chain of working Cazeault family members date back to 1927 when the company was founded.

Drew is a native of Osterville, MA and has returned to Osterville to work in the family business.  His ties to the town include a stint as a camp counselor for the Barnstable Recreational Camp as a high school student.

He is a recent graduate of Coastal Carolina University, based in Conway, South Carolina.  He earned a Bachelor of Science in Business Administration with a focus on marketing/sales.

Drew worked on and off for Paul J. Cazeault & Sons Roofing from age 13 on during weekends, school vacations and summers. He experienced most aspects of the industry from repairing traditional roofing to metal roofing.

In his new sales position, Drew meets with customers, determines their needs and wants and provides a comprehensive proposal for possible next steps.  In many cases, he also helps supervised projects once they are in progress.

Cazeault Roofing maintains offices at  1031 Main St, Osterville, MA, 22 Giddiah Hill Road in Orleans,  and 47 Liberty Street, Plymouth, MA.  The family owned and operated business has been providing roofing services to home and business owners in Eastern Massachusetts since 1927.  

“We are delighted to add another Cazeault to the growing family business,” noted Russell Cazeault, President.  “Drew has roofing in his blood and will be a great resource to our customers and crews.”

Paul J. Cazeault & Sons Roofing offers both roof replacement as well as exterior repairs including trim & rot replacement, new siding, or gutters installation.  Roofing options include asphalt shingles, metal roofing and fabrication, cedar roofing, copper roofing and flat roofing.  Roofing choice depends on the home’s aesthetic style, budget, and energy efficiency needs. Cazeault Roofing also services many commercial customers for both repairs as well as replacement.

For more information or arrange an appointment contact Paul J. Cazeault & Sons Roofing, www.cazeault.com,  508-428-1177 .

“Cannabis 101 for the Cannacurious” is the topic for a complimentary presentation at High Hopes, Hopedale.  21+ sessions set for  Saturday August 27, 11 a.m. and 1 p.m.

Are you a potential first time cannabis user?  Or are you a Baby Boomer returning to cannabis after many years?  Are you looking for more information about using cannabis for anxiety, sleep issues, chronic pain? Or do you seek a euphoric state?

The “Cannabis 101 for the Cannacurious” presentation by nationally recognized cannabis educator Shari Berman MS, addresses the frequently asked questions by cannabis newbies and old school cannabis veterans.  What are the myths and facts of cannabis?  Is the Indica or Sativa strain a better fit for you?  What is the best delivery method? Is it better to smoke cannabis or savor gummies and baked goods? What accessories are helpful?

Additional questions to be addressed include dosing?  How do you start low and go slow?  How do you avoid a bad experience?

The August 27, Saturday, event will include two separate sessions set at 11 a.m. and 1 p.m.  After each presentation, Ms. Berman will be available for questions and product insights.

Ms. Berman received a Masters Degree in Cannabis Science and Therapeutics from the University of Maryland, School of Pharmacy.  She has worked in healthcare to improve the patient experience for the last 13 years. As a two- time cancer survivor, she became passionate about including the patient voice in all aspects of healthcare including the co-design of healthcare solutions.

Ms. Berman moved into the cannabis arena after publishing an article in STAT news and The Boston Globe entitled “I wanted to try medical marijuana. Why couldn’t my doctor help me?” There is a clear need for educating people wanting to use cannabis as an alternative therapy, however there is little if any support or guidance from their personal physicians. She helps bridge the gap in knowledge.

“Bringing objective and credible information to the community is a key component to our mission,” noted Hopedale resident and High Hopes Founder/CEO Russell Bogartz.  He added, “A well informed cannabis user is a happier, healthier person”

High Hopes is a recreational cannabis dispensary, owned and operated by Hopedale residents. The prides itself on providing an Elevated Experience that transcends what you would expect in a dispensary.  The staff is knowledgeable, passionate, and eager to guide guests to the right product(s) for them. It is not a cookie cutter operation, but a unique experience.

For more details about the Anniversary celebration or the recreational cannabis dispensary, please visit High-Hopes.biz or the store location of 1 Menfi Way, Hopedale MA.  Store Hours are 7 days a week, 10:00 am until 9:00 pm.  Phone is 508-381-0565 and email is info@high-hopes.biz

PR Pointer – The power of recommendations

Joe D’Eramo

By Joe D’Eramo

One of the worst kept secrets around is that yours truly writes a Substack newsletter entitled My Home Office Hacks. As the name implies, the newsletter shares ideas on how to improve the work from home/home office experience. This week was a particularly monumental week for My HOH (my nickname for it). We gained 14 new subscribers in one day.

How did that happen? While I’ve been fairly proactive in asking people to subscribe, I hadn’t done much to promote My HOH over the last two days. Except recommending two or three Substack publications I typically read.

Well, as it turns out, the publishers of those publications reciprocated with a recommendation of My HOH in their newsletter. And that’s where the new subscribers are coming from.

This phenomenon has me thinking about marketing efforts we do on behalf of PR Works clients. In particular, testimonials.

We tend to think of testimonials only in terms of the recipient of the flattering words or the five-star Google Review. It’s also an incredible way to promote your business as well. Particularly if you can incorporate your business and what you do in the testimonial. For example:

“In writing My Home Office Hacks, I focus on people who work from home or have a home-based business. Many of those folks do not have a dedicated IT staff or resource. Rick’s Tech Tips Newsletter provides usable, practical IT pointers a non-techie can understand to keep their computers and other electronics humming.”

Yes, the testimonial talks about Rick’s newsletter. Yet it also contains something about mine. This opportunity exists in every testimonial or review opportunity.

So the next time somebody asks you for a review or testimonial, don’t think of it as doing somebody a favor. On the contrary, they just did one for you. Plus, the beauty of the review or testimonial is you don’t have to wait to be asked to give one. Just do it and see what comes your way beyond a reciprocal review or testimonial.

Massachusetts’ first female-centered cannabis-themed golf tournament

The Green Goddess Invitational, a first-of-its-kind cannabis-themed golf tournament by, for and of women entrepreneurs in the young legal industry, will take place at the Renaissance Golf Club in Haverhill on Monday, August 1 at 11 a.m.

Caroline Pineau, owner of Stem in Haverhill and one of the first economic-empowerment retail cannabis licensees in Massachusetts, is the founder and chief sponsor of the event.  It will feature a nine-hole tournament, panel discussions, lessons with a LPGA golf pro, unique cannabis educational offerings, wellness clinics, a painting workshop and other activities.

Sen. Diana DiZoglio, a candidate for state auditor, will officiate the shotgun start and Methuen City Councilor Eunice Ziegler will sing the national anthem.  Former MA Cannabis Control Commissioner Shaleen Title will participate in a panel and discuss pending state and federal cannabis-related legislation.

All proceeds from the tournament will benefit Power of Self-Education (POSE), a Haverhill-based nonprofit that promotes racial and social justice through community engagement, youth engagement and cross-sector collaborations.

“The Green Goddess Invitational is meant to bring canna sisters together from near and far, spending a fun-filled day celebrating each other, lifting each other up, and talking about what’s important in our lives and our communities.  It’s going to be an epic day from start to finish,” Pineau said.

WHAT:            The first annual Green Goddess Invitational

WHEN:            Monday, August 1 from 11 a.m. to 7 p.m.

WHERE:          Renaissance Golf Club, 377 Kenoza Street, Haverhill

WHO:              Caroline Pineau, owner of Stem in Haverhill; Katrina Hobbs Everett, co-founder of POSE; Shaleen Title, CEO of Parabola Center and former commissioner on MA Cannabis Control Commission; Dr. Uma Dhanabalan, Founder/CEO, Global Health and Hygiene Solutions; Kim Napoli, Council/Director of Diversity, Equity and Inclusion, Vicente Sederberg LLP: Mitzi Keating, Partner, Citrin Cooperman Advisors LLC; LPGA Pro Cathy MacPherson; nationally-known cannabis entrepreneur Freeway Ricky Ross; more than 40 co-sponsors, many golfers and female cannabis entrepreneurs

NOTES:            Caroline Pineau and other attendees will be available for on-site media interviews

Touchdown. Boys & Girls Club of Marshfield Welcomes Marshfield Hurricanes and the National Guard on August 5th.

MARSHFIELD, MA … On Friday, August 5, 2022, more than 200 boys and girls of all ages will wrap up an exciting week of Summer Camp at the Boys & Girls Club of Marshfield with a special Football Clinic led by the Marshfield Hurricanes, along with fun fitness training with the Massachusetts National Guard.

As part of the Boys & Girls Club’s Enrichment Program, the Marshfield Hurricanes, a semi-pro adult football team, will hold a football clinic at the Club from 9:30 a.m. to 1:30 p.m. on August 5th. Boys and girls will be grouped together by age: 5-6 years; 7-8 years; and 9-13 years. Position drills, relay races and fun team building exercises will be led by Hurricanes’ team members, coaching staff and general manager Sean Blanchard.

Photos from last year’s football clinic event

The Massachusetts National Guard will be on-site at the Club as well and will bring an inflatable obstacle course and lead fitness and agility training.

The Hurricanes Football Clinic event is held on the day prior to game seven (August 6th) against the Hartford Rebels at Marshfield High School – with the National Guard present for the game.

The Marshfield Hurricanes Semi-Pro Football Team is a non-profit organization that provides a competitive and disciplined venue for local adult athletes from across the South Shore to showcase their talents. Home games are played at Marshfield High School. The organization works to build strong community relationships by providing an affordable, fun family atmosphere at all games and team participation in regular community service events. As a community partner of the Boys & Girls Club of Marshfield, their support helps to deliver programs that are the cornerstone of youth development. For more information about the team, visit marshfieldhurricanes.com.

About the Boys & Girls Club of Marshfield
The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  The Club serves families with children ranging in age from 5 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

Extending bearing life in the bottling/canning industry. Emerson Bearing offers complimentary bearing guides.

BOSTON, MA… Original equipment manufacturers (OEMs) must ensure that bearings perform properly and won’t require excess maintenance or frequent replacement simply because they can’t handle chemical cleaning agents, high-pressure wash downs, or other common factors that might facilitate wear and tear in standard bearings.

Emerson Bearing, a Boston, MA-based bearing company catering to niche markets nationwide and the sister company of Action Bearing which serves the New England market, is dedicated to accommodating the unique bearing needs of bottling/canning industry and offers solutions for extending bearing life along with complimentary guides.

Extending Bearing Life
Beverage and packaging applications and other corrosive environments often present specialized needs that must be considered when selecting the appropriate bearings. Multiple methods have been developed to avoid premature wear in bearings, such as the use of stainless steel bearings, solids lubes, and seal and slinger designs.

Ball bearings for OEM equipment play particularly wide and varied roles in the food and beverage sector. It’s important to know which applications and types of industrial equipment use food-grade stainless steel ball bearings to ensure that the applied lubricant is both sufficient and safe. Stainless steel bearings with solid lube offer an ideal solution for many food applications including packing, wrapping and more, and suit any industry that requires minimal contamination from equipment such as bottling and canning operations.

Keeping the bottling and canning production lines moving requires dependable parts and service. Emerson Bearing offers solutions for bottling, canning, seaming, labeling and any part of the process involving conveyance. They also sell a number of related products including: stainless steel mounted units, roller chains, adhesives and sealants, cam followers, rod ends, thrust bearings, control bearings and needle roller bearings.

Complimentary Guides Available 
Emerson Bearing offers comprehensive guides for the Packaging and Food Processing industry available for download from their website. Among them include:

– Bearings for Frying Equipment
– Food Machinery Component Guide
– Canning Plant Guide
– What is a Cam Follower?

Visit https://info.emersonbearing.com/lp-industry-solutions-food? to download a specific complimentary guide. 

Emerson Bearing serves 16 major markets. For more information about Emerson Bearing Boston’s solutions for bottling, canning and other food grade applications, contact Lee Holt, Marketing Specialist, at 800-225-4587 or visit EmersonBearing.com.

“With today’s supply challenges, regardless of where companies source their bearings, it is in their best interest to look beyond current needs and secure product looking out past the next six to twelve months,” explained Steve Katz, president of Emerson Bearing and Action Bearing. “Securing material with future monthly shipments or stock orders with extended monthly payment terms are options for consideration. Emerson Bearing offers a vast inventory of bearings, worldwide sourcing, a fixed price program and much more.”

About Emerson Bearing Boston
Founded in 1957, Emerson Bearing Boston specializes in bearings for niche markets nationwide. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.
 
Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 
15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing, which serves the New England market, and maintains headquarters at 201 Brighton Ave. Boston, MA. For more information, visit www.emersonbearing.com
 or call 800-225-4587.