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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Don’t do Divorce alone. Divorce workshop offers support and practical direction.


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Working with, not against, your employees. SaferUpdates podcast outlines performance management. Set for Wednesday, June 22 at 1:00 p.m.

Attracting and retaining employeeas is the biggest challenge in business today.  Everyone is competing for the same employee. That person is motivated, reliable, honest and a problem-solver.

The free Performance Management podcast and discussion is sponsored by Safer Places and SteinbergHR. The podcast addresses best practices in inspiring, engaging and motivating staff to optimize performance, along with personal and business goals. The complimentary virtual event is set for Wednesday, June 22, 1 – 1:30 p.m.

The podcast is tailored to HR  professionals and C-level executives.  To RSVP, please visithttps://www.saferplacesinc.com/podcast.

Attendees will learn about developing employee plans and goals; how to engage employee-manager conversations; how to better prepare employees to discuss performance; establishing employee reviews; and building stepping stones to success. 

Performance management involves every employee – each with their own specific roles and goals. Performance management systems can help managers track and monitor individual performance, as well as entire departments and the broader organization.

The discussion will be led by Meghan Steinberg, PHR, SHRM-CP, Founder and President of SteinbergHR which is a woman-owned boutique human resources consulting firm based on South Shore Massachusetts. The firm offers strategic partnering to cover the full employee life cycle and productivity on a part-time, project or interim base.  Moderator of the podcast is Dave Sawyer, founder and CEO of Safer Places, a full-service screening, testing and consulting organization whose mission is to provide companies with the specific tests that best their needs for background screening, drug testing and security consulting.

To participate in the Performance Management webinar, RSVP

https://www.saferplacesinc.com/podcast

Green Goddess Supply Eyes Growth
via SEC Reg CF Securities Offering

The Cannabis Technology Brand is Raising Funds to Grow and Expand Product Offerings, Market Share and Brand Awareness

HOPEDALE, MA (MAY 12, 2022) – Today, Green Goddess Supply announced the launch of their SEC-approved Regulation Crowdfunding raise (aka “Reg CF”) on the StartEngine.com platform. The Massachusetts-based business empowers anyone to grow their own legal herbs at home themselves, quickly, easily, discreetly and inexpensively.  

Unlike typical start-ups, the company has been around a few years. Initially funded by management and “friends and family,” Green Goddess Supply has built an impressive catalog of cannabis-centric accessory products including storage boxes, rolling trays, grinders, pipes and more. The crown jewel in its product line is the critically acclaimed, award-winning personal home grow system sold and marketed as “The Armoire.” Now, with U.S. patent in-hand and rave reviews, the company believes The Armoire is ready for prime time.

“We are incredibly excited to launch this initiative,” said Founder and CEO, Eric Robichaud. He continued, “What’s impressive to me is management’s ability to build, ship and deliver almost 600 systems during the global pandemic that has been riddled with supply chain obstacles and seemingly never ending “red tape” including, but not limited to, price gouging for Ocean Freight, new hidden costs such as “port congestion,” scarce and expensive domestic LTL shipping, supply chain and materials delays, and more.”  The company has overcome these obstacles and is expanding The Armoire product line with new, higher-margin models ready for the 2022 holiday selling season. This capital raise will enable the company to continue to expand the product line, and scale sales and marketing.

Robichaud points out that The Armoire isn’t “just some idea” – it’s gone through R&D, prototyping, pre-production and into production. The company has built-out shipping and warehousing capabilities, internal and external systems and processes, and more. “It’s amazing to see the results of these Armoire units successfully deployed in homes across the country, which have been able to really help to change and improve lives! We’re now ready to scale up and bring it to the masses,” he said.

With this offering, the company will gain access to over 750,000 investors via the StartEngine Regulation CF platform, to showcase their unique, patented cannabis home grow system.

“We are part of a larger, DISRUPTIVE revolution: investing in private companies in red-hot sectors before they go public or are sold,” said Vincent Bitetti, inventor of The Armoire and Chief Cannabis Officer at Green Goddess Supply.  “Under Reg CF, companies apply via a highly-regulated system, akin to going public. It all takes place through an SEC-registered intermediary, either a broker-dealer or a funding portal such as StartEngine.com.” These rules are relatively new—the SEC approved Reg CF in 2017. For the first time ever, this enables eligible companies to offer and sell securities through crowdfunding. And similarly, it allows individual investors to access pre-IPO businesses that were previously only accessible to accredited investors – typically via private placements as companies prepare to go public.

The Regulation Crowdfunding campaign is being hosted on the StartEngine.com platform. Interested parties can search “Green Goddess Supply” on StartEngine.com or follow this link directly to the campaign page:   https://www.startengine.com/green-goddess      There are special incentives, such as free bonus shares, for investors who commit early in the campaign.

ABOUT GREEN GODDESS SUPPLY

Green Goddess Supply is a “cultivation to consumption” cannabis technology lifestyle brand offering a line of high-quality products to grow, store, prep and consume hemp flower and cannabis products. The company sells direct to consumers at MSRP through its website, and also offers wholesale and distributor accounts to brick and mortar storefronts and industry distributors. Green Goddess Supply strives to exceed expectations and delight customers with quality products and amazing customer service.  The Armoire is a trademark of Green Goddess Supply. Green Goddess Supply is a privately held company headquartered in Hopedale, MA with additional warehousing and distribution partners in Los Angeles, CA; Long Island City, NY and Pooler, GA. For more information about Green Goddess Supply, visit the website at https://www.GreenGoddessSupply.com/  

INVESTOR RELATIONS

617 765-2334 x100

IR@GreenGoddessSupply.com

https://www.GreenGoddessSupply.com

@greengoddesssupply on Instagram and Facebook

Collision course to the State House.  Demonstration and Motorcade by Auto Body Industry set for May 18. 

BOSTON, MA — In response to a  state house hearing on labor rate reimbursed for collision repairs, several hundred Massachusetts auto body shop owners, family members, employees, voc-tech students and supporters are expected to converge on the State House. In addition to community demonstration of support, a motorcade of flatbed trucks topped with damaged cars will circle the area.

The Collision Course event is set for Wednesday, May 18 at 10:30 a.m. – rain or shine.  The event is led by The Alliance of Automotive Service Providers of Massachusetts (AASP/MA).  

Scheduled speakers include State Representative James K. Hawkins, D-2nd Bristol; Evangelos “Lucky” Papageorg, Executive Director, AASP/MA; Kevin Gallerani, President of AASP/MA and owner of Cape Auto Collision Center, Plymouth, MA; Jack Lamborghini, co-owner of Total Care Accident Repair in Raynham, MA; Guy Glodis, Former State Senator, D-2nd Worcester who led Financial Services Committee as a legislator; and Dennise Caratazzola, concerned consumer from Bridgewater. 

The group is protesting the unsustainably low reimbursement rates that were artificially set by insurance companies. 

In a statement, State Senator Michael O. Moore, D-2nd Worcester noted,“The current Labor Rate for the auto body industry in unfair and unsustainable.  I will continue to advocate for a legislative change that increases the labor rate to make the industry viable and consumers safe.”

Brian Bernard, co-owner of Total Care Accident Repair in Raynham,  an independent collision center owner, said the current $40-per-hour reimbursement rate is the lowest in the nation and falls far short of covering the body shop owners’ labor, equipment, training and repair costs.  As a result, unfortunately, many consumers have to pay the difference out of pocket, he said.

Bernard said the labor reimbursement rates paid by Massachusetts auto insurers have stayed the same for 11 years.  

The rates only moved $10 in nearly 34 years. Since 1988 the labor rate has increased $10 while the Consumer Price Index (CPI) has increased 137.7% and insurance premiums have increased 254%. 

Additionally, advanced technology has resulted in cars becoming far more complex and expensive to repair.  Additional training and equipment have forced Massachusetts auto body shop owners to invest far more to get paid less, Bernard said. 

“It’s tremendously unfair to consumers who pay thousands of dollars in premiums to have their insurance companies tell them they’re not going to cover the cost of their repairs.  We’ve done our best to bring attention to this issue, but at this point we need to make it clear to insurers and consumers that we cannot do this work at the current reimbursement rates,” Bernard said. 

The final report, issued on April 13, 2022, of the Special Commission on Auto Body Labor Rates outlines the issues that require a vote by the state legislature to rectify. The full report can be found at https://malegislature.gov/Bills/192/SD3104.

For more information about the Collision Course to the State House rally, visit AASPMA.org/rally

Swing Away to Support Type 1 Diabetes Research. Type One Golf & Tennis Tournaments to be held September 27th.

Whether you hit a hole in one or serve an ace, make an impact at Type One’s Par and Serve for the Cure! Auction and Dinner on Tuesday, September 27, 2022 in Kingston, MA. Registration is now open and sponsor opportunities are available.

Type One, a 501(c)(3) nonprofit organization based in Hingham, MA, is raising funds to support type 1 diabetes research and to assist those living with the disease, by holding Par and Serve for the Cure! golf and tennis tournaments, followed by cocktails, dinner, and silent auction at Indian Pond Country Club, 60 Country Club Way, Kingston, MA 02364.

Par for the Cure! golf tournament will be held at Indian Pond Country Club, 60 Country Club Way, Kingston, MA 02364. The private 18-hole championship golf course is perfect for golfers of all abilities. Registration opens at 9:00 AM with a scramble shotgun start at 11:00 AM, immediately followed by cocktail reception and dinner at 5:00 PM. Foursome registration is $1000 and individual player registration is $200. Early registration is encouraged as space is limited. This event is open to all ages and abilities. 
    
Serve for the Cure! tennis tournament will be held from 2:00 – 3:30 PM on the indoor tennis courts at the Kingsbury Club, 186 Summer Street, Kingston, MA 02364. The doubles, round-robin format tournament will be played on the Kingsbury Club’s 4 plexicushion hard courts. Tennis players of all levels and abilities are welcome, from beginner to more advanced.
Following the match, players may join the golfers at the cocktail reception and dinner at Indian Pond Country Club, which is an 8-minute drive away. Registration to participate in the tennis tourney is $95 per player. Dining experience can be purchased separately for tennis players or Type One supporters for $40.

Title, Premier, Major, Benefactor, Partner and Tee sponsorships are available.

To become a sponsor or to RSVP for golf or tennis, visit  https://secure.givelively.org/event/type-one-inc/par-and-serve-for-the-cure-auction-and-dinner

“We’re so very grateful to all of our supporters. At our inaugural golf and tennis event last year, we raised over $60,000 in support of type 1 diabetes research and to assist those living with the disease,” said Paul Foti, co-founder of Type One. “We hope to match or exceed that amount this year. In addition to support for type 1 diabetes research, Type One helps provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, as well as help provide qualifying recipients with assistance for diabetes management and treatment.”

Type One Impact
Over the past decade, Type One has made an incredible impact toward their mission of funding research to cure type 1 diabetes (T1D) and supporting those in need of help to manage their disease through their Renegade Run Obstacle Course Race. The Par and Serve for the Cure! golf and tennis tourney takes the place of the annual obstacle course race which had traditionally been held at Wompatuck State Park and Bare Cove Park in Hingham. To date, Type One Renegade Run events have generated over $120,000 in support of research at the Faustman Lab at Massachusetts General Hospital (MGH). The Faustman Lab is focused on discovering and developing new treatments for type 1 diabetes, a vaccine for the reversal of long-term type 1 diabetes and other autoimmune diseases. In addition to supporting the Faustman Lab at MGH, Type One donation and fundraising platforms help provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, award high school students scholarships to continue their education, as well as providing qualifying recipients with assistance for diabetes management and treatment. For more information on the Faustman Lab at MGH and type 1 diabetes, visit www.faustmanlab.org

About Type One
Type One, a 501(c)(3) nonprofit organization, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research. Type One was founded in 2012 by a group of South Shore residents to support their friend Tyson Sunnerberg, who was diagnosed with type 1 diabetes, an autoimmune disease in which a person’s pancreas stops producing insulin, when he was 21 years old. On November 25, 2012, the first ever Renegade Run Obstacle Course Race was held raising awareness and funds toward a cure. Type One, Inc. is headquartered in Hingham, MA. Visit: https://typeonerenegaderun.com

Lakefront Living International announces Niche Marketing Webinar for Residential Real Estate Brokers & Agents on May 31st

APPLE VALLEY, OH AND MANSFIELD, MA… Real estate brokers and agents interested in learning more about niche marketing for success, can dip their toe in the water with a Lakefront Living focus.

Lakefront Living International, LLC, a national real estate franchise company focused exclusively on the buying and selling of lakefront and lake community properties, is offering brokers and agents a complimentary webinar on how to transform their real estate adventure into one of niche marketing on May 31, 2022 from 10:30 AM to 11:30 AM EST.

Building A Legacy
Lakefront Living’s webinar will address a number of questions such as:  What makes lakefront living a special niche? How can you provide additional detail about lakes themselves? How do you avoid competition from every piece of real estate that is not lakefront based? How do you differentiate and prosper? 

The webinar will be led by Lakefront Living International founders, Scott “The Lake Guy” Freerksen, Chief Executive Officer and Christine Mosier, Chief Operations Officer, who have developed Lakefront Living solely focused on lakefront property and creating a strong niche and expertise.

Real estate brokers and agents with a passion for lakefront property who would like to learn more about investing in a real estate business AND a lifestyle are invited to attend to hear Lakefront Living’s CEO and COO share the Power of Niche Marketing and Client Lifecycle Principles.

To RSVP to the Niche Marketing Webinar on May 31, 2022 from 10:30 – 11:30 AM EST:   https://conta.cc/3wqPgjF

Changing Lives One Lake House at a Time
Lakefront Living is expanding nation-wide and currently interviewing brokers and agents with a passion for lakefront property. Lakefront Living International franchisees, known as “partners”, are the local, on-the-ground experts who provide critical community details for prospective buyers that includes specific shoreline conditions, neighborhood characteristics, zoning regulations, lake management operations, Lakefront events, and even offer boat tours of properties.
 
“What differentiates Lakefront Living is our comprehensive database of thousands of lakes analyzed to date along with our one-stop-shop website, LakefrontLiving.com, with the lake buyer in mind,” explained Freerksen. “We’ve taken a different approach than other real estate franchises that typically deal with market saturation. At Lakefront Living, we want our partners to be able to expand their market as much as they’d like. When we enter into a new state, a franchisee’s territory is based on market size, but they have first right of refusal for the rest of the state, meaning a franchisee at a certain lake has the chance to grow their business throughout that state.”
 
What Sets Lakefront Living Apart 
Lakefront Living International is the only national franchise with exclusive protected territories. Lakefront Living provides an easy path to move from Agent to Owner in 90 days, and their proprietary marketing strategy generates lakefront specific leads exclusively handed to the franchisee. These are just a few aspects of what sets them apart from other real estate franchises.

To learn more about franchise opportunities, contact Scott Freerksen, (833) 4MyLake / (833) 469-5253, scott@lakefrontliving.com. and visit www.lakefrontfranchise.com.

The Nation’s Only Lake-Focused Real Estate Franchise
Founded in 2014, Lakefront Living International, LLC is a national real estate franchise company focused exclusively on the buying and selling of lakefront properties. As the only lake-focused real estate franchise in the United States, the company is dedicated to providing their unique business model to agents who share their passion for the lakefront lifestyle. Lakefront Living International, LLC’s proven systems use the power of niche marketing and client lifecycle principles to provide a true competitive advantage. One thing that sets the brand apart from other big-box real estate franchises and independent brokers alike is the freedom it grants franchisees in relation to territory size. The company has an ambitious expansion plan and is focused on attracting future partners.  

The LakefrontLiving.com brand is a frequent Partner of HGTV Lakefront Bargain Hunt. They have also sourced locations for a hit movie and were featured on WCVB-TV (ABC) Channel 5 Boston Chronicle.
 
Real estate agents may learn more about Lakefront Living International franchise opportunities by visiting www.lakefrontfranchise.com. Buyers and sellers of lakefront and lake community properties may learn more about Lakefront Living by visiting www.lakefrontliving.com.

26 Ways to attract the Best and Brightest. Recruiter/HR professionals outlines an integrated plan. Free webinar outlines Tuesday, 5/24, 9 -10 a.m.

Recruiting and retaining talented, resourceful and engaged employees is more critical than ever.  But how does a company compete?

Debra J. Parent, PHR, SHRM-CP, CHHR has developed a 25 step “Recruitment Playbook” that helps companies surround candidates with positive messages and entices them to take the next step.  She will reveal that formula in a free webinar scheduled for Tuesday, 5/24, 9 -10 a.m. You can RSVP by clicking here.

From video greetings by the CEO to voices of middle management to creative and mutually beneficial partnering with schools and universities, there are many tactics a company can employ, right now, to attract candidates and help them win the war on talent; creative, ambitious and aggressive tactics with a long-term focus.  

Parent is a certified coach, former adjunct business professor at UMASS Dartmouth and Bristol Community College, and Supervisory and Leadership Skills Grant Trainer for Bristol Community College. She is an active member of the UMASS Dartmouth Charlton College of Business Advisor Board, ProVisors, and successful business owner of an HR recruitment and consulting firm with clients throughout New England.

Parent assists companies develop and implement effective recruitment and retention strategies, fill key hard to recruit positions, design a well-thought out HR program, smart HR policies, and provide workable HR solutions to respond to workforce challenges. She leads with integrity, balancing company and employee interests, and has a forward-thinking approach.

Parent will outline how the implement numerous recruitment and retention efforts, including –

Careers Web Page Enhancement – Having a thorough and positive clarification of why the company is a great place to work.

Glassdoor Campaign – Encourage staff to post positive comments.

Maximize the Employee Referral Bonus –  Have a formal program and fund it.

Partnership with Schools – Be the first job for the best and brightest.

Targeted Direct Market Advertising on Social Media Streaming Rich Graphic Ads – Reach young candidates where they are. Leverage GoogleAds, Facebook, Linkedin, and Instagram.

Engage an Employer Branding Consultant – Capture and convey your positive image.

Sign on Bonus – Cash is still king.

Competitor Poaching – There are various tools to research your competition. Use them.  

Job Site Postings – Indeed, LinkedIn and ZipRecruiter are some of the familiar names.

Maximize Professional Associations – Immerse your company with the trade/professional association and utilize its many channels.

Recruiter Scheduling Responsibilities – Interviewing goes beyond weekdays. Assign a weekend interviewer.

Google Search – The majority of job searches begin on Google.  Get candidates before they search further.

Artificial Intelligence – Cross-reference LinkedIn with Artificial Intelligence to obtaincandidates emails, phone numbers, and current employers

Radio Spot, Newspaper, and Bill Board Advertising – Best to reach passive candidates.

Best Workplace Awards – Win an award and drive candidates to your door.

Flyer Campaign – Engage in flyer campaign at local schools, community centers, churches fitness facilities and other areas where postings are allowed, etc.

Provide a “Company Insider” Sign up and Quarterly Newsletter for Applicants – Allow applicants to express interest in your company and provide a sign up for them online.  Email a quarterly newsletter for interested candidates to keep the company, “top of mind”.

Hold an Annual Combination Open House/Job Fair – Semi-annually hold open house to include tours, refreshments, presentations about the company, the positions, the leadership, and product and services, etc. 

Annual Conference Based on Industry –  Annually, sponsor a well-publicized conference.  The goal is to become known in the local industry for holding a gala event offering learning, networking, refreshments, time to talk to people in the local industry, and hear from a well-known speaker. 

Establish a Monthly Industry Group – Actively participate, or lead, an industry “meet up” group, in person or virtually, for those in the area who, both employees, candidates and others in the industry, to network and discuss the industry trends and challenges. 

Military Recruitment – Actively post on Military.com, Recruit Military, Hire Heroes USA, Hire a Veteran, Military Hire, Hire Veterans, and partner with the US Depart of Labor and Recruit Military and other organizations that help place military veterans.

Recruit People with Disabilities – Post on job boards for people with disabilities, such as, Ability Jobs, Recruit Disability, Word, Inc., and MA Rehabilitation Commission, and Disabledperson. 

Annual Scholarship Program – Invite company employees and customers, to apply for an annual scholarship. 

Recruit Declinations – Create a develop a database of past candidates who have declined for semi-annual schedule regular outreach via emails, phone calls, mailings, Christmas cards, etc.

Re-Recruit – Regularly reach out to past employees you would love to have back.  

Provide Each New Hire with their “1st Four Assignments” Card – Make on-boarding personal and comprehensive.

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

To RSVP, please click here or call My Pinnacle Network at 781-582-1061.