Going outside the box, Grassroots Marketing offers you low cost tools with a higher return. Tell me more: How about an Ugly Driveway contest for a driveway sealing company that attracted barrels of ink, enticed consumer participation and made the phone ring with new customers? Or Clean Slate campaign on behalf of a dry cleaner that encouraged the public to donate lightly used suits and dresses to be recycled for first time job seekers and those returning to the job market? Or a bold referral program rolled out for a home improvement company that trotted out a professional chef to cook for customers who just installed a new kitchen? Creating WOW and new opportunity. Break from the pack with ideas and efforts that move the needle.