Steve Dubin You don’t always have to create news to obtain media coverage. Many times, you can tag along with existing stories already in the news.
Headlines. Grab them first.
Headlines draw you in. So, don’t be shy. Make it provocative. Offer something enticing. Add a pinch of urgency. Marketing has certainly
Eight things the media loves
We all know press coverage generates visibility, credibility, authority, thought leadership positioning and, most importantly, new opportunity. So,
A PR Works Holiday Classic: Spare me the holiday e-cards!
Some families will sit down for a spirited telling of The Night Before Christmas. Others will imbibe in such holiday classics as It's a Wonderful
Claim the expert position. Respond to media requests and shine.
Most non-hard news stories (e.g. fires, shootings and other disasters) are “pitched” by PR firms. Many of those “pitches” are directly responding to
A high Google ranking and real-time references
Google reviews are all the rage now, particularly those of the 5-star variety. The more of those you receive, the better your chances of landing a
Improve your newsletter’s open rates by five to 20 percent
If you regularly send out an e-newsletter, it stands to reason the more people who open it the better. So, when your open rates remain about the same,
E-book services announced by Plymouth, MA firm PR Works
Five to 10 blogs, e-newsletter articles or social media posts are probably enough to put together an E-Book. PR Works, a full marketing services
Is your website secure?
This month, we have a special guest columnist: Jim Smith from Blarneystone Internet Services, LLC. His column below addresses the next Google