Maybe you remember seeing the Apartments.com commercials and star pitchman Jeff Goldblum (what a fall from grace) on this year’s Super Bowl. Sure, you do. Aliens looking for a suitable place to rent.
This shows the evolution of the Apartment.com concept. Twenty years or so ago, we were working with Nelson Rodriguez when he was 20-something and launching the concept out of the back office of a law firm in downtown Boston.
Good view. Bad parking.
He knew he had a tiger by the tail. How great would it be to go to one reliable place and find just the facts ma’am on apartments for rent in key cities. At the time, it was New York, Houston, Boston and New Bedford.
Just kidding about the New Bedford part. I like to refer to my home region any chance I get.
So, Nelson was starting to pick up apartment listings and share leasing revenue. But it was obvious from the start that some big real estate gorilla was needed to really blow this out. Expand the apartment listings across the U.S. and launch national advertising to reach consumers.
According to Crunchbase, a merger and acquisition-focused website, Apartments.com was acquired by CoStar Group for $585M on Mar 3, 2014.
So you see, Apartments.com did pretty well for itself.
As for us, we are looking for our next start-up to giddy-up.
Let us know if we can help you.