Unleash the Power of The Press

Company News

Keep your relations public. PR 101. Free webinar set for Wednesday, September 29, 9 a.m.

Jon Chesto, Boston Globe

How does your company make the headlines?  Lead off the 6 p.m. news?  Get a guest appearance on local talk radio?

News leaders will provide answers and insights during a free one-hour, webinar on the topic of “Keep your relations public. PR 101”. The complimentary webinar is set for Wednesday, September 29, 9 a.m.

Panelists will include Jon Chesto, Business Reporter, Boston Globe; Jim Borghesani, former reporter Boston Business Journal and spokesman/strategist to legalize cannabis in Massachusetts and Ed Perry, Owner/Founder, WATD-FM.  The panel will be moderated by Steve Dubin, President of PR Works.

This webinar is for business owners or those running businesses who want to leverage the power of the press.  The business community is encouraged to attend.

The event is sponsored by three leading organizations including My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event at https://rb.gy/eys25n.  Or contact My Pinnacle Network, SDubin@PRWorkZOne.com, 781-582-1061.

Keep your relations public. PR 101. Free webinar set for Wednesday, September 29, 9 a.m.Read More

Working Smarter Not Harder 101. Free webinar set for Tuesday, August 24, 9 a.m.

FocalPoint Business Coaches Dominic Grew and Lisa Levesque

Working Smarter Not Harder 101. Free webinar set for Tuesday, August 24, 9 a.m. FocalPoint Business Coaches Lisa Levesque and Dominic Grew will lead a one-hour, free webinar on the topic of “Working Smarter Not Harder 101”. The free webinar is set for Tuesday, August 24, 9 a.m.

The complimentary webinar will focus on sorting through the many hats that small business owners wear, which to wear and when. Sales and marketing, finance, personnel and long-term planning will be included.

This webinar is for business owners or those running businesses who want better results and a higher return from their investment of time, money and energy. This workshop will provide attendees with a straight-forward lens through which to drive better results and help set them up to make 2022 their best year in business yet.

Lisa Levesque and Dominic Grew are both FocalPoint Business Coaches. Levesque has an MBA from Babson College and a BS from Boston College. Grew has a MM from Cambridge College and a BA from Our Lady of St. Patrick’s College, Belfast, Northern Ireland.

Levesque and Grew help the small business community to grow and become more profitable by coaching leaders to build strong teams and processes. Each coaching engagement is customized to the specific needs of each individual client in both content and frequency, and the foundation of each is based in the timeless training of small business expert, Brian Tracy.

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Click here to RSVP for the webinar.

Working Smarter Not Harder 101. Free webinar set for Tuesday, August 24, 9 a.m.Read More

“E-newsletters – What You Need to Know”. Free webinar set for Wednesday, July 28, 9 – 10 a.m.

Joe D’Eramo of PR Works and Bryan Caplan of Bryan Caplan Marketing

What to say/write? Who to say it to (AKA your mailing list audience)? When to say it (e.g., what day and what time of day do you send? There are so many questions involved with creating an e-newsletter/e-marketing campaign. Where do you begin? “E-newsletters – What You Need to Know” is a free webinar set for Wednesday, July 28 at 9am that addresses the basics of creating an e-newsletter—covering the above questions and more.

Bryan Caplan of Bryan Caplan Marketing, an award-winning digital marketing agency with a specialty in building professional email marketing programs, and Joe D’Eramo, Content Director with PR Works and author of newsletters for PR Works, My Pinnacle Network and several small business clients, will provide insights, updates and solutions.

Among the topics to be discussed are –

  • Finding reasons to connect with your mailing list
  • How to construct an effective email campaign
  • The different types of emails you’ll want to add to your arsenal
  • Getting readers to read – the importance of subject line and headline.
  • Where to find content for your newsletter (hint: it’s literally right under your nose)
  • What’s news for your readers?
  • How your customers are your best source of content
  • Calls to Action – what those can be for a given newsletter.

A speaker for Grow with Google, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan Caplan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed.

Joe D’Eramo is PR Works Chief Content Officer. He applies a “Words should hold a conversation with the reader” philosophy in working with a host of B2B and B2C clients at PR Works and during his career as a freelance copywriter. Joe is also the author of two books—Recipes for the Roommate-Impaired and 25 Ways to go from Stepfather to StepDad

“E-newsletters – What You Need to Know” is a free webinar addressing the many nuts and bolts of establishing a successful enewsletter/email marketing campaign. The virtual event is sponsored by My Pinnacle Network, Rockland Trust and South Shore Networking Professionals. The workshop is set for Wednesday, July 28, 9 – 10 a.m.To RSVP, please visit https://conta.cc/35XSxtT

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial ending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking. Please RSVP for the event at https://conta.cc/35XSxtT. Or call My Pinnacle Network at 781-582-1061.

“E-newsletters – What You Need to Know”. Free webinar set for Wednesday, July 28, 9 – 10 a.m.Read More

Boomers Thriving After the Pandemic

During the early part of the pandemic into early 2021, Baby Boomers, particularly those over 60, had a good reason to be concerned. Beyond being more vulnerable to COVID, many experienced isolation and heightened anxiety due to very uncertain times. On Wednesday, June 30, 4 to 5:30 p.m. EDT, Hey Boomer Podcast Host and Certified Professional Coach Wendy Green will offer a virtual event–Boomers Thriving After the Pandemic—to help Boomers adjust to the challenges and opportunities of a post-pandemic world.

Green has brought together a panel of authors, experts and thought leaders in a special virtual event to help Boomers chart their next steps. The panel includes:

Helen Dennis, a nationally recognized leader on issues of aging and new retirement;

John Tarnoff is a career transition coach, speaker and author, who helps late career professionals transition to meaningful and sustainable second-act careers beyond traditional retirement;

Dr. Sara Zeff Geber is an author, certified retirement coach, and professional speaker on retirement and aging.
For more detailed info on the panelists, you can go to the registration page.

The cost to register is $59. Ten percent of the proceeds will support Meals on Wheels Greenville. Ten percent of the proceeds will support The Walk to End Alzheimer’s. To register, click here.

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Free webinar – Leveraging Alignable to grow your business, Tuesday, April 20, 8 – 9:00 a.m.

photo of Alignable CEO Eric Groves

Alignable is a business to business, social media platform that is mystery to many.  How can your business utilize it to build, promote, amplify? 

Eric Groves, Co-Founder & CEO of Alignable, will lead this free webinar that reveals the specific components and techniques to maximize your presence on Alignable.  The complimentary event is set for Tuesday, April 20, 8 – 9:00 a.m. 

Alignable is a free social network for small business owners across North America. On Alignable local business owners make connections within their communities and across industries, build relationships, and collaborate to drive their business success.

The free webinar is sponsored by Rockland Trust, My Pinnacle Network and South Shore Networking Professionals.

My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event here or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

Free webinar – Leveraging Alignable to grow your business, Tuesday, April 20, 8 – 9:00 a.m.Read More

Free webinar – Easy Steps to Creating Conversations, March 16, 8:30 – 9:30 a.m.

Do you spend a lot of time networking and wonder why?  The results just aren’t there!

Great networking skills can be taught, learned, and celebrated. Businesspeople are encouraged to attend the free webinar entitled “Easy Steps to Creating Conversations that Build Connections & Businesses” set for March16, 8:30 – 9:30 a.m.  Janet Parnes, social conversation and etiquette consultant and nationally sought after keynote speaker, will lead the virtual presentation.

Parnes will share practical techniques that make you and others feel valued, understood, &  heard.

Topics will include –

  • Strategy that makes small talk more strategic and comfortable
  • Body language that makes others feel valued and heard
  • Tips for virtual networking—bridging the distance
  • Words that create an instant connection
  • Solution to a common  conversation conundrum

The free webinar is sponsored by Rockland Trust, My Pinnacle Network and South Shore Networking Professionals.

My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event at  https://conta.cc/3sBQdSH, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

Free webinar – Easy Steps to Creating Conversations, March 16, 8:30 – 9:30 a.m.Read More

Happy New Year! Celebrate with the 3Ms (manageable, modest marketing) Plan for 2021.

Most of us would like to put 2020 behind us.

One way, probably the best way, to do that is to create a manageable, modest marketing PLAN for 2021.

First, set aside at least eight percent of your gross revenue for marketing. You don’t show up to a gun fight with a knife.

Second, choose ONLY four channels that you know work for you. Don’t go wide, go deep.

For business-to-business companies that usually includes –
• LinkedIn – Post weekly not only to your company page and personal page, but Groups as well.
• E-newsletter – Monthly
• Refreshing your website with relevant blogs, news items and events. – Weekly
• Achieve press coverage monthly with tips, topical subjects, riding along with stories in the news, personnel announcements, anniversaries, additional services, new divisions, webinars, etc.

Third, take a risk and add something new.
• Reach out and start “guesting” on podcasts targeted to your niche.
• Draft a modest E-book that positions you as “the” expert on your topic.
• Add a customer review program to increase your positive reviews.

Fourth, assign a team to meet monthly for one hour to implement the program and to keep each other accountable.

Fifth, continue to update a one or two-page spreadsheet that tracks –
• Projects
• Assigned to
• Date due
• Current status

Sixth, track success.
• Set up Google Alerts to track your company, your name, your competitor.
• Review E-Newsletter opens and clicks
• Review website Google Analytics
• Track your LinkedIn engagement

Now you are on track for a robust 2021.

Need help with some of the planning and implementation? Contact us today for a complimentary 45 minute consultation.

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Don’t accept less. Free webinar on Pricing Your Business Service is set for Tuesday, December 15, noon.

All too often professional service professionals such as accountants, web developers, lawyers, business coaches, financial consultants, advertising agencies and many other under charge for their service?  Why?  Good question.  One that this free workshop addresses.

“Pricing your Business Service” webinar is set for Tuesday, December 15, noon to 1:30 p.m.  Lisa Raiche, CPA, MST, founder and director of Bodhi Business Advisors based in Fall River, MA.  The accounting and trusted advisory firm helps start up and emerging companies.

The event is sponsored by My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Marshfield, Needham, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

The complimentary workshop will outline the price setting process – from determining overhead to choosing profit margin to positioning pricing negotiations.

Raiche has been providing trusted business advice for over two decades. She is a graduate of Bentley College – McCallum Graduate School of Business and the University of Massachusetts, Dartmouth.  She is a Certified Public Accountant. 

“Most small to mid-sized professional service firms are too modest about pricing,” noted Raiche. She added, “Or they are unsure of how to demonstrate value for their pricing structure.  We help demystify the pricing process and help companies thrive. This workshop will provide actionable steps to improve pricing dilemmas.”

Please RSVP for the event at https://rb.gy/7rchpm, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

Don’t accept less. Free webinar on Pricing Your Business Service is set for Tuesday, December 15, noon.Read More

The purpose of repurposing content

Over the years, you have heard us talk about repurposing content. If you’re unclear, repurposing can look something like this.

First, write a press release and issue it to local media and editors at niche publications. The release will be much like an article, covering the five W’s—who, what, when, where and why. The release will be fact-based with some promotional language perhaps in the release’s quotes.

Second, you could use the content from that release to create an e-newsletter. The tone might change to a bit more conversational. You should use the word “you” more. And if you want to thump your chest about the great product, service or news you’re bringing to you audience, go for it.

Next, the content for the newsletter could be used as a blog post on your website. The tone may be okay to use as is. You will want to tweak the content and strategically add keywords and keyword phrases to give the blog post some SEO value.

Once you have posted to your website, you will want to promote the blog post on your social media pages. You will need to draft some enticing copy and then link back to the blog post on your website. It could be the headline for the blog post, or you can come up with something even snappier.

Back to our first step—the press release—you can use any coverage you get from that in your social media. You could even reference the coverage in your blog post and newsletter article.

As you can see, you can get a lot of mileage from one press release. Similarly, you could find you have enough news in a blog post or newsletter article to create a press release and see if you can get some coverage.

During the pandemic, content is still king. Even more so. With a steady stream of content, you let current customers and your network know you are still in the game. Repurposing is a way to produce a healthy amount of content for all your media channels.

If you need some assistance in getting your content generation efforts off the ground, drop us a line.

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