Now is NOT the time to go silent. Reach out to customers and keep them informed during COVID-19. There is no timeline. Customers and staff are
Content to ride it out?
Should you keep blogging during the Covid-19 crisis? Snap. Crackle. Pop. Most people hear “Snap” and “Crackle” and know you’re talking about
SCORE with ‘Direct PR’
Steve Dubin PR is one of the most cost-effective marketing tools available to small to mid-market businesses. But what are the strategies and
Podcast – PR and you.
Great to be interviewed on The Thoughtful Entrepreneur podcast with @UpMyInfluence. I’d really love if you gave this episode a
And on the local front…
Steve Dubin You don’t always have to create news to obtain media coverage. Many times, you can tag along with existing stories already in the news.
Headlines. Grab them first.
Headlines draw you in. So, don’t be shy. Make it provocative. Offer something enticing. Add a pinch of urgency. Marketing has certainly
Eight things the media loves
We all know press coverage generates visibility, credibility, authority, thought leadership positioning and, most importantly, new opportunity. So,
A PR Works Holiday Classic: Spare me the holiday e-cards!
Some families will sit down for a spirited telling of The Night Before Christmas. Others will imbibe in such holiday classics as It's a Wonderful
Claim the expert position. Respond to media requests and shine.
Most non-hard news stories (e.g. fires, shootings and other disasters) are “pitched” by PR firms. Many of those “pitches” are directly responding to