Non-profit organizations, 501(c)(3) and others, offer critical services. But smaller non-profit organizations are sometimes the wallflowers in the community. They are too often unknown to their core audience, volunteers, donors, and potential staff.
Don’t accept that fate. Get on the dance floor.
A well-orchestrated PR plan can transform your organization.
Working collaboratively with you, PR Works helps –
- Establish measurable goals.
Example – Increase participation for the annual golf tournament. Establish a workshop series. Increase brand recognition through media coverage, social media and community coalition events.
- Who? Define your target audience.
Who needs your service? Who will support your service? Who is impacted by your service?
- Inspire action.
Action steps. What do you want your audience to do? Given them straightforward options and directions. Volunteer, donate, assist with an event.
- Plan activities and plan to succeed.
Reverse-engineer your goals. What specific activities and timelines must be implemented to achieve goals? Communication channels are key.
- Looking good looks good.
Your website, brochures, PowerPoint presentations and other communication tools should have a “family” look. Each should enhance the image of the organization.
- A penny for your thoughts. Budgeting.
PR should NOT be a budget buster. PR Works has a special non-profit rate, 25% off the standard rate. We can help you review all the elements that should be included in the PR budget, including digital media, print, postage, photography, out of pocket, etc.
- Building a foundation. Following the plan.
We help develop a 1-2 page spreadsheet that delineates project, timeline, who the task is assigned to and progress notes. This document is made available on a weekly basis with all stakeholders. This master plan keeps everyone accountable for deadlines and goals.
Call today for a complimentary audit of your PR/Communications program.
Contact – Steve Dubin, SDubin@PRWorkZone.com, (781) 582-1061.