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      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
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  • Contact Us
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Client News

A good deed that goes rewarded. Falmouth resident Jennifer Gregg receives “Tireless Neighbor” award from Haley’s Tire.

Haley's Tire's Tireless Neighbor

September 14, 2011 //  by admin

Haley's Tire's Tireless Neighbor
Falmouth resident Jennifer Gregg is this month’s winner of Haley’s Tire’s Tireless Neighbor award. Haley’s Tire Manager Matt Ahonen is on the right.

BIDDEFORD, BANGOR, AUGUSTA AND FALMOUTH, MAINE… 

In recognition of her volunteering her time to numerous area non-profits, Haley’s Tire & Service Center recently awarded Falmouth resident Jennifer Gregg its “Tireless Neighbor” honors for the month of August.

You might say donating her time is a habit—or habitat—for Gregg. Since relocating to Falmouth after her retirement from the CIA in 2000, she’s been an active volunteer for Habitat for Humanity of Greater Portland, doing everything from pounding nails to raising funds for Habitat homes in Falmouth, Naples, Portland and Cumberland. Gregg has also been an active organizer of and participant in St. Mary’s Episcopal Church of Falmouth’s outreach projects that have included generating hands-on and financial support in recent years for organizations such as Safe Passage, Gary’s house, the Falmouth Food Pantry and St. Elizabeth’s Essential Needs Pantry. 

More recently, she turned her focus to the management of  S. Mary’s “Souper Supper”,  a sit-down supper of soup, bread, salad and desserts  offered free of charge twice monthly to the greater Portland community.   For those efforts, Gregg received “Tireless Neighbor” honors.

 “It’s a little dizzying listening to Jennifer’s list of charitable endeavors, not to mention her service to our country” said Tim Haley, owner of Haley’s Tire. “We are extremely lucky to have somebody like Jennifer who not only chose to live in this community but make it a better place with her work with Habitat and St. Mary’s in Falmouth. She’s an extremely worthy recipient of our Tireless Neighbor award.”

 Each month, Haley’s Tire & Service Center recognizes somebody in the four communities they serve—Augusta, Bangor, Biddeford and Falmouth—for going above and beyond the call of duty for the communities in which they live. Candidates are nominated by fellow citizens, who submit a short description as to why a particular nominee should be that month’s Tireless Neighbor. The entry that makes the most compelling case, as determined by Haley’s Tire staff, receives the Tireless Neighbor honor, which includes a free oil change (a $29.95 value) at any Haley’s Tire location. 

Gregg was nominated for the Tireless Neighbor award by her friend, Talie Harris, a fellow volunteer at St. Mary’s.

“I spent almost 30 years with the CIA working mostly overseas. When it was time to retire, I decided I was going to pick a place where I could experience an American community,” said Gregg. “By living in Falmouth and working with Habitat and St. Mary’s, I’ve been able to fulfill the dream of being part of a community and that’s a reward unto itself. Being recognized for that is just icing on the cake.”

Haley’s Tire honors a Tireless Neighbor once a month in the four communities it serves. People can nominate a Tireless Neighbor by sending an e-mail of 200 words or less to tirelessneighbor@haleystire.com . Please remember to include your name and telephone number as well as the name and telephone number or e-mail of the person they are nominating. Written nominations can be dropped off or mailed to any Haley’s Tire & Service Center. The locations and mailing address of the four Haley’s Tire & Service Center are below: 

  • Haley’s Tire & Service Center Augusta – 300 State Street, Augusta, ME 04330
  • Haley’s Tire & Service Center Bangor – 47 Bangor Mall Blvd, Bangor, ME 04401
  • Haley’s Tire & Service Center Biddeford – 124 Elm Street, Biddeford, ME 04001
  • Haley’s Tire & Service Center Falmouth – Route 1 Falmouth Shop Center, Falmouth, ME  04105 

In addition to being an authorized Goodyear, Dunlop and Kelly Tires dealer, Haley’s Tire is a full-service repair shop. Besides making sure your tires have enough tread on them, Haley’s offers a host of tune-up and maintenance services– oil changes, alignments, brakes service (including free brake inspections), transmission maintenance—that can help motorists avoid the summer bummer, otherwise known as a breakdown while on a summer driving vacation. 

For more information about Haley’s Tire, including store locations and directions, please visit www.haleystire.com . 

About Haley’s Tire

Founded in 1970 by Frederick Haley and Frederick J. Haley, Jr., Haley Tire is a third-generation tire retailer and service center with locations in Augusta, Bangor, Biddeford and Falmouth. Haley Tire is an authorized Goodyear, Dunlop and Kelly Tires dealer. Haley Tire’s repair offerings include oil changes, alignments, brakes service (including free brake inspections), transmission maintenance, computerized engine analysis and much more. 

For more information on Haley’s Tire, including store hours, locations and directions, please visit www.haleystire.com or call 207-781-3136.

A good deed that goes rewarded. Falmouth resident Jennifer Gregg receives “Tireless Neighbor” award from Haley’s Tire.Read More

Category: Client NewsTag: Haley's Tire, Maine auto repair, Maine tire retailer

Boston Bearings Provider Announces Online Video Tutorials

September 14, 2011 //  by admin

Action Bearing, providers of bearings and related products to OEM (Original Equipment Manufacturers) and MRO (Maintenance, Repair and Operations) markets throughout New England, has recently launched a series of online Video Tutorials at Actionbearing.com.

A total of 10 video tutorials may now be viewed online at Action Bearing’s website. Whether bearings customers are looking for Split Bearing solutions; trying to determine why their bearing failed or trying to learn more about bearing types and the numbering system, Action Bearing’s selection of videos will impart all the information desired and more. Looking to learn about the history of bearings? Or, perhaps learn more about Action and sister company Emerson Bearing which have become Boston’s industrial cornerstone for bearings. Simply log on to their website and visit the Video Tutorials page.

The average video duration is 4:40 minutes, with the shortest video being “Optimum Sealing” for challenging environments (1:09) and Bearing Types and Numbering (10:38) being the longest. Many of the videos were shot in interview format complete with a staged set reminiscent of CBS television’s “Late Show”.

Action Bearing’s videos were produced by ThomasNet, leading providers of website solutions and technologies for industrial businesses.

“Bearings literally keep us all on the move. Although bearings are utilized in most things we come in contact with every day – from large home appliances to automobiles to elevators – they just aren’t glamorous. But, we’ve tried to impart very useful, technical information in a clever, easy to understand video format,” explained Steve Katz, president of Action Bearing.

To view the videos, visit http://www.Actionbearing.com/video-tutorials.html.

The Action Bearing Difference
In a proud tradition, the same families that started the company in 1957 keep Action Bearing rolling by specializing in bearings for OEM and MRO markets in New England. Action Bearing’s highly knowledgeable staff housed in their 23,000 square foot facility provide bearings ranging in size from 3mm to tunnel-boring 15-foot-diameter giants.

Action Bearing provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.

Action Bearing offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff dedicated to delivering; same day shipping and 24/7 service, Action Bearing is a leading provider of bearings to OEM and MRO markets. Action Bearing maintains headquarters at 201 Brighton Ave. Boston, MA. For more information, contact 617-782-1400 or toll free, 800-225-4587, email info@Actionbearing.com or visit www.Actionbearing.com.

Boston Bearings Provider Announces Online Video TutorialsRead More

Category: Client NewsTag: Action Bearing, aggregate, automation, bearings, compressor, concrete, electric motor repair, Emerson Bearing, food processing, heavy construction, machine tools, Marine, material handling, metal processing, mining, MRO market, OEM market, packaging, paper converting, printing, pump, Recreation, robotics, Steve Katz, transportation, wastewater treatment, wind/power generation, wood products

Founding Physician of South Shore Skin Center and Spa Helps Spread “Global Smiles” in Trujillo, Peru

September 14, 2011 //  by admin

Dr. Richard Eisen on far left
Dr. Richard Eisen
Dr. Richard F. Eisen, Board Certified Dermatologist and Founding Physician/Director of South Shore Skin Center and Spa has recently returned from a mission trip to Trujillo, Peru with the Global Smile Foundation, where he assisted in cleft lip and palate surgical procedures on 42 children of the region.

According to Dr. Eisen, “There is little access to surgical care in the northern mountain regions of Peru and because of this, many children in need of cleft lip and palate repairs remain untreated. The goal of Global Smile Foundation is to alleviate the suffering of underserved patients born with facial congenital deformities.”

The non-profit Global Smile Foundation partnered with EsSalud and Rotary Club of Trujillo to provide needed cleft care to underserved patients at the Hospital Victor Lazarte Echegaray.

Dr. Eisen completed the closures for the surgeons. Of the surgeries, 15 children received primary cleft lip repairs, 11 children received primary cleft palate repairs, 10 children received lip and/or nose revisions and six children had alveolar cleft repairs.

About Global Smile Foundation
The Global Smile Foundation is not-for-profit corporation headquartered in Lexington, MA. The founding members are a group of dedicated volunteers and medical professionals who have been actively involved with global outreach programs for the last 24 years in countries in Latin America, Africa and the Indian Subcontinent. The organization’s doctors provide fragmented corrective surgical and dental procedures to patients born with cleft lip and palate deformities, and they also address the urgent need for implementing comprehensive care coupled with educational and preventive programs. For more information, visit their website at www.gsmile.org.

About South Shore Skin Center and Spa
South Shore Skin Center and Spa is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services.

Founded in 1984, South Shore Skin Center and Spa is a unique team of physicians, physician assistants, nurses, medical assistants, surgical assistants, and licensed estheticians who are all specialists in dermatology and share a passion for excellence and a commitment to providing the highest level of care to both children and adults in the greater Boston area. In addition to the medical dermatology office and Mohs Surgical Unit for skin cancer, South Shore Skin Center and Spa offers cosmetic dermatology treatments for wrinkles, age spots, acne scarring, birthmarks, hair removal, tattoos and more using the Fraxel re:store DUAL and Fraxel re:pair lasers, DEKA SmartXide DOT, Candela VBeam, Gentlelase, Gentle YAG, and Alex lasers. The practice also offers a full range of affordable anti-aging services including Botox, Restylane, Perlane, Juvederm and other wrinkle fillers; volumizers such as Radiesse and Sculptra; microdermabrasion; medical grade facials, micropeels and chemical peels.

South Shore Skin Center and Spa is located at One Scobee Circle, Unit 3, in Plymouth, Mass. (508) 747-0711 and at 223 Chief Justice Cushing Highway, Suite 202, in Cohasset, Mass. (781) 383-3340. For more information, visit the website at www.southshoreskincenter.com.

Founding Physician of South Shore Skin Center and Spa Helps Spread “Global Smiles” in Trujillo, PeruRead More

Category: Client NewsTag: dermatologist, dermatology, facial congenital deformities, Global Smiles, mission, Peru, South Shore Skin Center and Spa, Trujillo

Mass Association of REALTORS Awards Grant to Old Colony Elder Services

September 12, 2011 //  by admin

Old Colony Elder Services Check Presentation
Old Colony Elder Services, the regional elder services agency headquartered in Brockton and serving 23 towns in the South Shore and Brockton area, has recently been awarded a $2,500 grant from the Massachusetts Association of REALTORS.

Old Colony Elder Services was nominated as a local non-profit to receive the grant by the Plymouth and South Shore Association of REALTORS. The grant, which was awarded by the Massachusetts Association of REALTORS Charitable Foundation, will be put toward Old Colony Elder Services’ Emergency Fund which helps low-income seniors remain in their homes by helping them pay for fuel, medical transportation or utilities.

“We’d like to express our gratitude to the Plymouth and South Shore Association of REALTORS for their nomination of our organization and to the Mass Association of REALTORS Charitable Foundation for awarding us with the $2,500 grant. It will go a long way towards helping seniors in crisis situations,” said Diana DiGiorgi, Executive Director of Old Colony Elder Services.

Old Colony Elder Services Emergency Fund provides assistance to meet the needs of elders in crisis or emergency situations that threaten their health or living status and cannot be addressed through the use of any other resource. In other words, there is no other funding source or agency available to address the need identified.

DiGiorgi continued, “Through the generous support of companies and individuals, we can continue to provide critical services to elders in the Brockton, Plymouth and South Shore communities who are most at risk. Historically, almost half of all the Emergency Funds dispersed have assisted elders with fuel. We had a rough winter last year and we anticipate an even greater number of elders in need this winter.”

Tax-deductible donations may be sent to Old Colony Elder Services Emergency Fund, 144 Main Street, Brockton, MA 02301.

About the Plymouth and South Shore Association of REALTORS®
The Plymouth and South Shore Association of REALTORS (PASS) is a local chapter of the National Association of REALTORS (NAR) and is the second largest Association under the Massachusetts Association of REALTORS (MAR). Their membership consists of over 2,000 REALTOR members and over 70 Affiliate members and they serve 18 communities south of Boston. For more information, visit www.passrealtors.com.

About the Mass Association of REALTORS®
The Massachusetts Association of REALTORS® is a professional trade association for licensed real estate practitioners and serves as the parent organization to the state’s 16 local REALTOR® associations. Since 1992, the Massachusetts Association of REALTORS Charitable Foundation has provided assistance to needy individuals and the community – awarding more than $250,000 in grants to victims of natural disasters, financial assistance to Massachusetts-based non-profit organizations, home buyer counseling and shelter services. The association is headquartered in Waltham, MA. For more information, visit the website at www.marealtor.com.

About OCES
Incorporated in 1974, Old Colony Elder Services is a private, non-profit corporation designated as one of 27 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES offers a number of programs to serve seniors, individuals with disabilities, their families and caregivers such as Family Caregiver Support; Adult Family Care; Supportive Housing; Nutrition; Money Management; Protective Services and Home Care.

OCES serves elders, their families and caregivers in 23 towns in Southeastern Massachusetts:
Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleboro, Pembroke, Plymouth, Plympton, Rockland, Stoughton, Wareham, West Bridgewater and Whitman.

The organization’s mission is to provide services that support the dignity and independence of elders by helping them maximize their quality of life; live safely and in good health; and, prevent unnecessary or premature institutionalization.

In 2009, OCES was honored with the Metro-South Chamber of Commerce’s “Economic Impact Award”. The agency has 157 employees. For more information call (508) 584-1561 or visit the website at www.oldcolonyelderservices.org

Mass Association of REALTORS Awards Grant to Old Colony Elder ServicesRead More

Category: Client NewsTag: ASAP, Diana DiGiorgi, elder service agency, elders, emergency fund, grant, low-income seniors, Lucille Dallaire, Massachusetts Association of REALTORS, Plymouth and South Shore Association of REALTORS

One for the ride…Todson ups the ante in third consecutive year as corporate sponsor for May Institute’s Rodman Ride for Kids team

September 8, 2011 //  by admin

 NORTH ATTLEBORO, MASS… 

They say the third time is a charm. Todson, Inc., distributor of Topeak bicycle accessories and OnGuard Locks, took that to heart. In its third year as a corporate sponsor for the May Institute’s 2010 Rodman Ride for Kids team, the North Attleboro-based company increased its sponsorship to $9,000 from the $5,000 it donated each of the previous two years.  

In addition to its financial contribution, five Todson staffers rode as part of the May Institute’s team in the 2010 Rodman Ride for Kids last September. The Ride, now in its 21st year, offers a 25-, 50-, or 100-mile non-competitive cycling tour to raise funds for a wide variety of children’s social service agencies across Massachusetts. The May Institute, which serves children and adults with autism spectrum disorders and other developmental disabilities, brain injury, mental illness and behavioral healthcare needs, has been an affiliate of the Rodman Ride for Kids for the past six years.

 “The economy has not been kind to many of these non-profits. That makes the contributions from the Rodman Ride for Kids even more vital,” said Neal Todrys, president and CEO of Todson, Inc. “We’re happy to step up our contribution and participate in this tremendous event that helps very worthy non-profits like the May Institute continue the good work they do.”

Since its founding in 1955, May Institute has evolved into a national network that serves over 25,000 individuals and their families annually. With corporate headquarters in Randolph, Mass., the Institute operates more than 200 service locations in the Northeast, Southeast, and on the West Coast.

Since its inception in 1991, the Rodman Ride for Kids has raised more than $52 million to help children across Massachusetts. The 2010 Rodman Ride for Kids raised $8.1 million.

“Todson’s contribution to the May Institute team goes beyond writing a check,” said Heidi Howard, May Institute’s Chief of Strategic Development. “They are committed to the cause in so many ways and we’re extremely grateful to their staff for being teammates on the 2010 Ride.” 

World Class Sports Accessories

Todson, Inc., the exclusive importer for Topeak for the U.S., is committed to providing the best in sports accessories to consumers around the globe.  Over the past 16 years, Topeak has risen to become the top cycling accessories brand in the world. 

In addition to Topeak cycling accessories, Todson is the distributor of renowned OnGuard line, the toughest line of power sport, bike and gear security products in the world.  The OnGuard line is available only through authorized dealers. Recognized for their legendary anti-drill and pick-proof M-Cylinder mechanism and flat key lock system, OnGuard’s locks, whether key or combination lock, are tested, approved and certified to guard bikes or power sport vehicles the world over.  OnGuard is the leading lock brand in Europe, in particular, Amsterdam, the bike theft capital of the world. 

Todson has successfully marketed recreational goods for more than 50 years. Now in its third generation of family ownership, Todson specializes in strategic sales and marketing, distribution, brand management and e-commerce. For more information about Topeak cycling accessories and OnGuard Locks, visit www.Todson.com or contact Todson at (800) 213-4561.  The company is located at 73 N. Washington Street, N. Attleboro, Mass.

About May Institute
Founded in 1955, May Institute has its roots in a family’s vision of enabling children with disabilities to lead the fullest lives possible. Today, May Institute provides educational, rehabilitative, and behavioral healthcare services to individuals with autism spectrum disorders and other developmental disabilities, brain injury, mental illness, and behavioral health needs. The Institute also provides autism-related services to military dependents and their families, and serves all branches of the military — Army, Marines, Navy, Air Force, and Coast Guard — at installations across the country.

May Institute is one of the largest and most well-respected providers of special education schools and services for children and adults with autism and other special needs in Massachusetts and the U.S. Its programs touch the lives of thousands of individuals and their families each year at nearly 200 service locations across the country. For more information, call 800.778.7601 or visit www.mayinstitute.org.

One for the ride…Todson ups the ante in third consecutive year as corporate sponsor for May Institute’s Rodman Ride for Kids teamRead More

Category: Client NewsTag: OnGuard Locks, Todson, Topeak

Old Colony Elder Services Names Cynthia Adjain, LSW as Home Care Supervisor

September 8, 2011 //  by admin

Cynthia Adjain LSW
Old Colony Elder Services (OCES), the Brockton based regional elder services agency serving elders, their caregivers and families in 23 towns in the Plymouth county and Brockton areas, has recently promoted Cynthia Adjain, LSW to Home Care Supervisor.

Ms. Adjain served as a Care Manager for nearly four years at Old Colony Elder Services before her promotion to Home Care Supervisor. In her new role, Ms. Adjain will supervise five Care Managers and review, evaluate and approve a variety of services for their elder clients. She will maintain ongoing consultation between the Care Managers and ensure that their elder clients’ needs are being met by monitoring each case manager’s work.

Ms. Adjain holds Bachelor’s degrees in Political Science and Spanish from the University of Massachusetts at Dartmouth and a Master’s degree in Public Health Science from Northeastern University in Boston. She is a licensed Social Worker.

In addition to being fluent in Spanish, Ms. Adjain is also fluent in French and Haitian Creole. She understands Cape Verdean Creole and speaks it at an intermediate level.

Ms. Adjain does volunteer work during her free time. She has served as a legal intern at South Coastal Legal Services in Brockton and as a volunteer on the Brockton City Counselor political campaign in 2009.

A native of the Ivory Coast, West Africa, Ms. Adjain resides in Brockton.

About OCES
Incorporated in 1974, Old Colony Elder Services is a private, non-profit corporation designated as one of 27 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES offers a number of programs to serve seniors, individuals with disabilities, their families and caregivers such as Family Caregiver Support; Adult Family Care; Supportive Housing; Nutrition; Money Management; Protective Services and Home Care.

OCES serves elders, their families and caregivers in 23 towns in Southeastern Massachusetts:
Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleboro, Pembroke, Plymouth, Plympton, Rockland, Stoughton, Wareham, West Bridgewater and Whitman.

The organization’s mission is to provide services that support the dignity and independence of elders by helping them maximize their quality of life; live safely and in good health; and, prevent unnecessary or premature institutionalization.

In 2009, OCES was honored with the Metro-South Chamber of Commerce’s “Economic Impact Award”. The agency has 157 employees. For more information call (508) 584-1561 or visit the website at www.oldcolonyelderservices.org

Old Colony Elder Services Names Cynthia Adjain, LSW as Home Care SupervisorRead More

Category: Client NewsTag: Brockton, care manager, elder, home care, Home Care Supervisor, Old Colony Elder Services, senior, social worker

Interior Designer Alexandra Yavarow Joins Masters Touch of Medfield

September 8, 2011 //  by admin

Alexandra Yavarow, Interior Designer, has recently joined Masters Touch, a one-stop-shop in Medfield providing architectural, design and construction services.

In her new role at Masters Touch, Ms. Yavarow will provide in-home interior design consultation services which include kitchen, bath and cabinetry design services as well as lighting, paint, window treatments, flooring and more. She is also responsible for Masters Touch showroom design and will consult with customers in the showroom as well.

Ms. Yavarow holds a Bachelor of Science in Interior Design with a concentration on Sustainability from Endicott College in Beverly, MA and will oversee sustainable initatives at Masters Touch. She will enhance Masters Touch recycling program; introduce green product lines and materials as well as consult with clients who are interested in eco-friendly interior design for their home.

According to Doug Masters, president of Masters Touch, “Sustainable design is the fastest growing segment of our industry and many of our clients are interested in eco-friendly products. As environmentally responsible professionals, we’re very pleased to welcome Alexandra to our talented design team. Alexandra is committed to providing superior design services while finding ways to diminish design’s impact on the world around us,” noted Doug Masters, president of Masters Touch.

Ms. Yavarow is an Associate Member of the International Interior Design Association (IIDA). She resides in Norfolk, MA.

The Masters Touch
Masters Touch is a full service design/build and remodeling contractor. With a team of more than 50, including architects, interior designers, project manager, and expert craftman all working hand in hand, Masters Touch can handle all of a client’s home building or improvement projects and provide expert guidance to DIY folks. The company has been named to Qualified Remodeler’s distinquished “Top 500” list since 2007.

Masters Touch was founded by Doug Masters in 1997. From high-end design and build projects; kitchen and bath renovations; exterior painting, roofing and siding projects to flooring, interior painting and decorating projects, Masters Touch caters to homeowners throughout the Metrowest area.

Masters Touch is a Showcase Priority Dealer for Hunter Douglas and offers professional design and installation service. The one-stop interior design and home improvement shop also offers Marvin and Harvey windows; six lines of custom and semi-custom cabinetry; more than 150 types of granite, Cambria, and Corian countertops; paint; carpet; hardwood and tile flooring; home theater design and installation and much more. The company offers written warranties on all their work. Masters Touch is located on Route 109 in Medfield, MA. For more information contact 508-359-5900, e-mail info@masterstouchweb.com or visit www.masterstouchweb.com.

Alexandra Yavarow, Interior Designer

Interior Designer Alexandra Yavarow Joins Masters Touch of MedfieldRead More

Category: Client NewsTag: architecture, Construction, eco-friendly, eco-friendly interior design, interior design, Masters Touch, sustainable

Big help for Small Business. Small Business Survival Package offered by PR Works based in Kingston, MA.

September 7, 2011 //  by admin

Steve Dubin of PR Works
Steve Dubin of PR Works

KINGSTON, MA… 

The new “normal” is higher cost for fuel, health insurance and supplies and less revenue due to a snail’s pace economy. Business owners are already wearing too many hats. What can they do keep their head above water?

Business owners often have good marketing ideas, they just don’t know how to prioritize them or have the capable hands to get things done. In recognition of the critical economic situation and the ever expanding complexity of marketing choices, PR Works, a full service public relations and advertising company based in Kingston, MA, is introducing a Small Business Survival Package to help solve the marketing riddle.

Small Business Survival Package addresses the critical public relations and marketing efforts that should occur on a monthly basis. The service includes:-

  • Free PR/Marketing audit to review current activities and new opportunities.
  • Organize database of customers – especially email and snail mail.
  • Develop campaign to harvest customer/visitor email and snail mail.
  • Constant Contact (E-newsletter) – Review options. Set up account.
  • Facebook – Review options. Set up account.
  •  Twitter – Review options. Set up account.
  • Texting campaign – Review options. Set up account.
  • Update and refresh website copy. Add short video intros, newsroom, E-newsletter opt-in box.
  • Blog – Arrange for addition to website.
  • Monthly news release – Also repurpose for blog, e-newsletter, Twitter, Facebook.
  • Includes 5 hours of consultation per month.

“Small businesses are hurting and need to find new customers and expand sales to existing customers,” said Steve Dubin founder and president of PR Works. He added, “Persuasive, compelling advertising and marketing is even more critical in tough times. The challenge has gotten more difficult. There are even more complex choices and fewer dollars to go around. Although there is no silver bullet, a consistent message delivered to a consistent, targeted audience on a consistent basis will yield strong, positive results.

Prudent choices must be made and implemented.”

PR Works offering The Works

For 20 years, PR Works has been providing a wide expanse of public relations and advertising services including strategic PR planning, news releases, Facebook, Twitter, LinkedIn, newsletters, E-newsletters, website makeovers, case studies, grand opening management, product and service launch management, brochure/collateral materials, advertising campaigns, direct mail, and telemarketing.

For more information, visit the PR Works website at www.prworkzone.com or become a fan of PR Works at http://www.Facebook.com/PRWorkzone. For FREE brochures entitled “Making E-Newsletters Effective”, “Social Media Myths Removed”, and “Video to Web is a Blockbuster”, please contact Steve Dubin at

(781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.

Big help for Small Business. Small Business Survival Package offered by PR Works based in Kingston, MA.Read More

Category: Client News, Company NewsTag: PR Works, public relations, South Shore public relations company

Cooperative management expert Evan Hackel of Ingage Consulting to speak at national conference.

September 7, 2011 //  by admin

Evan Hackel
Evan Hackel

WOBURN, MA, MINNEAPOLIS, MN and WASHINGTON, DC… 

The National Cooperative Business Association (NCBA) recently announced that Evan Hackel, a cooperative management expert and founder of Ingage Consulting of Woburn, MA, will be a keynote speaker at its upcoming annual meeting and conference, October 4-7, in Minneapolis, Minnesota.

The Power of Cooperative Principles– community, cooperation, democracy, education, independence, membershipand participation–is the theme for the 2011 NCBA conference. Hackel‘s presentation, entitled The Ultimate Business Model, will demonstrate that a cooperative is more than a business model but an organization founded on an action-oriented set of principles.

“With all the many virtues of a cooperative—and there are many–it’s just another business model without the essential ingredient of members actually cooperating,“ said Hackel. “Part of my talk will illustrate what happens when members of a cooperative are engaged in the process and how that can transform the entire organization.“

Hackel has more than a quarter of a century’s experience in the cooperative world. Prior to founding Ingage Consulting, Prior to being a consultant, he managed eight different cooperative, including Carpet One Floor & Home, a retail flooring cooperative with $3.5 billion in sales and more than 1,000 stores operating in four countries

“Evan brings a wealth of co-op experience on both sides of the table—member and advisor—that enable him to bring an invaluable perpsective to members attending the conference,“ said Adam Schwartz, NCBA’s vice president of public affairs and member services. “Not only does Evan provide a wealth of information, but does so in an interactive format that truly does engage people.“

The NCBA conference features 16 sessions over the course of three days. Some of the notable workshops and sessions include: 

  • Cooperative Financials & Plan It and Prove It
  • Cooperative Best Practice
  • Building a Young Professional Cooperative Community
  • Protecting Your Co-op in the Online World
  • Growing the Cooperative Economy 

“NCBA’s annual conference is an invaluable opportunity for cooperators from all sectors to get together, share challenges and opportunities, and envision a more cooperative economy together,“ said Erbin Crowell, Neighboring Food Cooperative Association.

For complete information on the NCBA Annual Meeting and Co-op Conference, please visit www.powerofprinciples.coop.

To arrange a speaking engagement with Evan Hackel, contact (781) 569-5900. For further information on Ingage Consulting, visit www.ingageconsulting.com. 

About Ingage Consulting

Ingage Consulting is a management consulting firm that works with cooperatives and cooperative councils and leadership to improve the organization’s culture which in turn increases sales and satisfaction; improves growth and retention and boosts loyalty and profits. 

Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of cooperative members.  They offer unique services that help solve the problems of cooperatives in a number of ways.  Working closely with clients, the Ingage Consulting team quickly and thoughtfully assesses, understands and devises solutions to a cooperative organization’s challenges.  Leaders come away with ideas for improvement, including methods for maximizing collaboration among co-op members and a clear strategy and execution plan for change, customized to meet organizational objectives.  Ingage Consulting’s proven techniques to increase collaboration brings about greater productivity and success on many levels. In short, Ingage Consulting makes cooperatives more successful.

Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA.  For more information, contact (781) 569-5900 or visit the website www.ingage.net. 

About NCBA

Founded in 1916, the National Cooperative Business Association (NCBA) was known as the Cooperative League of the USA (CLUSA) until 1985. It was the first, and remains the only national organization for all types of co-ops in the United States. NCBA’s mission is to develop, advance and protecting cooperatives. NCBA is been the national voice for U.S. cooperatives, helping them compete in a changing economic environment. 

For information on NCBA, please visit www.ncba.coop. For information on NCBA’s national conference, please visit www.powerofprinciples.coop.

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Cooperative management expert Evan Hackel of Ingage Consulting to speak at national conference.Read More

Category: Client News, Franchise News

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