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The Power of Email Marketing to be outlined at South Shore Ad Club April 12 event at Asian C in Hingham

Business execs know that they need to do something to keep in touch with customers and prospects. But what?

“The Power of Email Marketing” will be outlined at the South Shore Ad Club event scheduled for Tuesday, April 12 at Asian C, 48 Whiting Street, (Route 53), Hingham.

The evening includes a cocktail and networking session beginning at 6 p.m., dinner at 7:00 p.m., and then the presentation on Email Marketing. The entire business community is urged to attend. Membership in the South Shore Ad Club is NOT required. Reservations are required. Registration Fee is $30 per person and includes buffet dinner. South Shore Ad Club members receive $10.00 off.
Corissa St. Laurent Regional Development Director of Constant Contact will discuss email marketing best practices, including social media integration, and some of the new features of Constant Contact.

“Email marketing is among least costly and highest impact methods of educating, prodding and cross-selling to your core audience,” noted Steve Dubin, President of the South Shore Ad Club and founder of PR Works based in Kingston, Mass. He added, “Given the amount of noise in the email arena – from Viagra to news alerts – email marketing has to be innovative, concise and seductive. This presentation will provide some of the best practices approaches to breaking through the clutter.”

About The South Shore Ad Club
The South Shore Ad Club is an organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

To RSVP, visit www.SouthShoreAdClub.com or email info@southshoreadclub.com

The Power of Email Marketing to be outlined at South Shore Ad Club April 12 event at Asian C in HinghamRead More

Barry M. Austin, M.D. Joins South Shore Skin Center and Spa

South Shore Skin Center and Spa one of the most progressive dermatology practices in Massachusetts with offices in Cohasset and Plymouth, is pleased to announce Barry M. Austin, M.D., a Board Certified Dermatologist and Dermatopathologist, has recently joined the practice.

Dr. Austin is specialty-trained as a Dermatopathologist to study skin biopsies and the pathogenesis of skin diseases. He will treat medical and surgical dermatology patients at both locations.

Previous to South Shore Skin Center and Spa, Dr. Austin ran his own dermatology practice in Rutland, VT for 25 years and also served as Adjunct Professor of Dermatology at Dartmouth Hitchcock Medical Center for 12 years. In 2008 he moved to Lake Oswego, Oregon to join the Lake Oswego Dermatology Group, before returning to New England.

Dr. Austin holds a Bachelor of Science in Biology and a Bachelor of Medical Science from Dartmouth College in Hanover, New Hampshire. He received his medical degree from the University of Pennsylvania and completed his dermatology training at Dartmouth Hitchcock Medical Center. Dr. Austin is a dermatologist on staff at Jordan Hospital and South Shore Hospital. He is a Fellow of the American Academy of Dermatology.

Dr. Austin is currently accepting new patients.

About South Shore Skin Center and Spa

South Shore Skin Center and Spa is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services. South Shore Skin Center and Spa’s medical office and the cosmetic dermatology Spa occupy the 6,600 square-foot third floor of One Scobee Circle in Plymouth. South Shore Skin Center and Spa’s Mohs Surgical Unit is located on the lower level.

At South Shore Skin Center and Spa, patient care comes first. The practice’s unique team of physicians, physician assistants, nursing and medical assistant staff are all specialists in dermatology who share a passion for excellence and a commitment to providing the highest level of care to both children and adults in the greater Boston area. Advanced cosmetic services offered include laser treatments such as Fraxel re:pair and re:store Gentle YAG, IPL, Thermage and treatments for age spots, acne scarring, birthmarks, tattoos and more. The practice also offers a full range of affordable anti-aging services including Botox, Restylane, Perlane,and other wrinkle fillers; volumizers such as Radiesse and Sculptra; microdermabrasion; laser skin resurfacing and chemical peels. Anti-aging and Cosmetic treatments are both safer and more effective when administered at a physician’s office.

South Shore Skin Center and Spa is located at One Scobee Circle, Unit 3, in Plymouth, Mass. (508) 747-0711 and at 223 Chief Justice Cushing Highway, Suite 202, in Cohasset, Mass. (781) 383-3340. For more information, visit the website at www.southshoreskincenter.com.

Barry Austin, M.D.

Barry M. Austin, M.D. Joins South Shore Skin Center and SpaRead More

Webster One Source Announces New Short Run Die Cutting Service

Webster One Source, providers of fine commercial printing, commercial sign solutions and complete mailing/fulfillment services, recently announced new Structural Design and Die Cutting services to meet customer demand for die cut samples, prototypes and very short run production (1-500).

Webster One Source has invested in the software and a flat bed die cutter (which optically reads the layouts to assure accurate cut-to-print registration) to provide short run die cutting at an affordable cost.

“Many of our clients have asked for this service as they in turn use these pieces to ‘sell’ to their own clients the value of producing intricate promotional pieces,” explained Ernie Foster, president of Webster One Source.

Webster’s capabilities include:

Custom die templates for offset, digital and UV ink jet print applications. Pocket folders, capability brochures with tabs, specialty and promotional packaging prototypes, point of purchase (P.O.P) displays, corrugated boxes and general signage.

Direct print and die cut onto a multitude of materials up to 4’x8’x1/2”

Litho mount onto any substrate up to 28”x40”

The assembly of finished samples

Custom packaging and shipping

In addition to structural design and die cutting services, the company recently added a new Sign Department that caters to commercial clients with production of removable custom wall and floor graphics, window signs, tradeshows and banners to POP and vehicle graphics. Webster One Source can print directly on any substrate from vinyl to wood, even glass and utilizes custom router cutting to any shape. They also provide service and installation.

To learn more about short run die cutting and all of the other services that Webster One Source provides, visit websteronesource.com.

One Source. Unlimited Possibilities™

Since 1955, Webster One Source has provided fine commercial printing to local, regional and national clients. Led by Ernie Foster, a Worcester native, Webster One Source, was formerly known as Webster Printing and Mailing of Hanson and Webster Fulfillment of Worcester before the two merged in 2008.

Renowned as a “one-stop-shop” and named a “Boston Top 25 Printer” by the Boston Business Journal, Webster One Source’s niche is “space on demand” storage along with complete fulfillment “pick/pack” services. Their complete suite of services includes digital and offset printing; next generation online print solutions and e-procurement; commercial sign solutions; storage and fulfillment; distribution and warehousing; full-service bindery; integrated marketing support and complete direct mail solutions.

One of the first green printers in the area, Webster One Source is an FSC Certified printer. Additionally, the company has recently invested $3M in new environmentally friendly presses that use fewer chemicals and less energy.

Webster One Source is located at 1069 West Washington Street in Hanson and 100 Hartwell Street in West Boylston. For more information, contact the Hanson office at 781-447-5484 or West Boylston office at 508-835-6234 or visit www.websteronesource.com.

Webster One Source Announces New Short Run Die Cutting ServiceRead More

‘A natural selection’ – G-Force Shipping announces natural products division.

HANOVER, MASSACHUSETTS… 

Nowadays, people are trying to live a greener, healthier lifestyle. While a smaller carbon footprint and longer life might be two long-term goals for individuals, successful companies in this industry strive for safe and affordable shipping. With manufacturers and distributors challenged by the growing demand of the natural products industry, G-Force Shipping, a third-party logistics provider, has responded in turn by creating a natural products division.

“Natural products can cover a broad range of items, anything from natural whole foods to raw materials like spices, herbs, oils and botanicals,” said Gordie Macfarlane, president of G-Force Shipping. “LTL shippers have to not only be cognizant of how these items are shipped, but what they are shipped with and that all their products are classified appropriately”

G-Force’s Eddie White will lead the Natural Products Division. The benefits that new division provides natural products companies include:

  • Consultation on National Motor Freight Classification– G-Force Shipping offers customer service assistance and resources to properly classify natural products shipments, ranging from Class 50 items to Class 500. G-Force will also dispute any charges on customers’ behalf if the shipment is re-classified.
  • Screening carrier cargo for toxic items – Via Web site or customer service rep, G-Force can verify that any natural product shipments are kept separate from any toxic products that could potentially contaminate your goods while in transit.
  • Direct Point A to Point B shipping – Many smaller companies will deal with a single or a few select shipping companies, and in some cases are unaware that said shipping company interlines the shipment. This can create delays and possibly compromise the well-being of a natural products shipment. With more than 80 carrier partners, customers can select the best shipping service available for that specific lane along with the confidence that they know who is handling their shipment.
  • Coordinating warehousing – G-Force can arrange warehouse accommodations as a means for companies to reduce costly cross-country deliveries and longer delivery times (e.g. arranging warehousing for a Florida-based company in the Midwest for west coast deliveries).
  • Direct consultation services – G-Force’s knowledge of the pricing and capabilities of more than 80 carriers is a resource that is available to natural products customers.
  • Cost savings – G-Force customers spend more than $100 million with its carrier partners. G-Force can often leverage that buying power to provide optimal savings. Typically, G-Force can save its natural products customers in the 15 percent range.

“Natural products manufacturers face a great number of challenges. Many are based in rural parts of the U.S.  where getting from Point A to Point B is not always a straight line,” said Macfarlane. “With this new division, natural products manufacturers have a 24/7 resource to ensure the safe, timely and cost-effective shipment of their goods.”

In addition to its services tailored toward natural products companies, G-Force Shipping provides all its customers an easy-to-use, Web-based shipping utility, www.GForceship.com, which delivers instant quotes and multiple carrier choices in seconds. There’s no long-term commitment. Access to a free on-line account or a toll free number is all G-Force customers need. The only fees associated with an account are those directly connected to the shipping costs.

For more information, please call 877-7-GFORCE or visit www.gforceship.com.

More carriers, more choices, more savings.

G Force Shipping and Consulting, Inc. is a non asset based third-party logistics provider based in Hanover, Massachusetts. Through its Web site, www.gforceship.com, G-Force provides its customers with direct access to quotes from more than 80 carriers on LTL, FTL and small parcel shipments. In addition to helping customers find the right shipping company at the right price, G-Force offers white glove service that includes 24/7 customer service, freight consulting services, online warehouse management capabilities and much, much more.

For more information, visit www.gforceship.com or call 877-7-GFORCE (877-743-6723).

‘A natural selection’ – G-Force Shipping announces natural products division.Read More

Old Colony Elder Services weighs in on elder abuse and reduced funding in The Patriot Ledger

Elder abuse rising in Mass. as funding dips
Experts frustrated by budget reductions. Read Sue Scheible’s article:

Read more: Elder abuse rising in Mass. as funding dips – Quincy, MA – The Patriot Ledger http://www.patriotledger.com/archive/x938336414/Elder-abuse-rising-in-Mass-as-funding-dips#ixzz1FZ6fYiUm

http://bit.ly/i2niFF

Old Colony Elder Services weighs in on elder abuse and reduced funding in The Patriot LedgerRead More

Old Colony Elder Services Staff & Caregivers Attend Public Hearing on MassHealth Cuts

More than 162 elderly and disabled individuals in the Adult Foster Care (AFC) Program of Old Colony Elder Services will be affected by the Patrick Administration’s proposed cuts to MassHealth.

In January, the Patrick Administration released news of MassHealth budget cuts to the Adult Foster Care Program which provides daily assistance with personal care and care management oversight in a caregiver’s home on a 24/7 basis. The proposal would decrease the payment rates for all AFC services by 6.2% effective March 15, 2011.

In light of this, 29 individuals, including Old Colony Elder Services AFC staff, AFC caregivers and clients recently attended a public hearing held at the Division of Health Care Finance and Policy in Boston. Caregivers had an opportunity to voice their concerns and spoke about the level of work and commitment involved in their 24/7 role as caregivers. Many testified that they would receive better pay and benefits working outside the home. AFC Level I caregivers receive approximately $25 per day and AFC Level II caregivers receive approximately $50 per day.

AFC staff and other professionals in attendance, including Al Norman, Mass Home Care Executive Director, explained to the audience that AFC actually keeps frail and vulnerable citizens living at home and out of more expensive institutional settings.

AFC Level II enrollees, often requiring care similar to those in nursing homes, have an annual cost of $30,327.00. In comparison, the annual cost of a skilled nursing facility is at least $58,765.00.

“It just doesn’t make fiscal sense. Cutting the AFC rates will ultimately result in fewer caregivers and an increased number of elders entering skilled nursing facilities. It will cost the state almost twice as much as it would if the program remained intact,” said Diana DiGiorgi, Executive Director of Old Colony Elder Services. She continued, “The decrease in AFC rates will make it difficult to attract caregivers. This would be unfortunate in light of the fact that AFC is a growing and thriving housing and care alternative that enables seniors to remain at home while providing tremendous savings to the commonwealth.”

About Old Colony Elder Services
Incorporated in 1974, Old Colony Elder Services is one of 27 private, non-profit Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. Old Colony Elder Services offers a number of programs to serve seniors, individuals with disabilities, their families and caregivers such as Family Caregiver Support; Adult Family Care; Supportive Housing; Nutrition; Money Management; Protective Services and Home Care.

Old Colony Elder Services serves elders, their families and caregivers in 23 towns in Southeastern Massachusetts: Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleboro, Pembroke, Plymouth, Plympton, Rockland, Stoughton, Wareham, West Bridgewater and Whitman.

The organization’s mission is to provide services that support the dignity and independence of elders by helping them maximize their quality of life; live safely and in good health; and, prevent unnecessary or premature institutionalization.

The agency has 140 employees. For more information call (508) 584-1561 or visit the website at www.oldcolonyelderservices.org

Old Colony Elder Services Staff & Caregivers Attend Public Hearing on MassHealth CutsRead More

South Shore Skin Center and Spa Appoints Amy LaFavre to the Support Staff

South Shore Skin Center and Spa, one of the most progressive practices for medical, surgical and cosmetic dermatology in Massachusetts, has recently appointed Amy LaFavre to the Support Staff. She will divide her time between both of South Shore Skin Center’s offices in Plymouth and Cohasset.

Ms. LaFavre’s primary role at South Shore Skin Center and Spa is to care for patients before, during and after surgery. Along with assisting the physicians during surgery, Ms. LaFavre’s duties include patient education and pre- and post operative care, including wound care.

Previously, Ms. LaFavre was a Registered Nurse at Massachusetts General Hospital in Boston, providing bedside patient care for the medical, surgical, psychological and research departments. She was responsible for administering medication as well as assessing and monitoring patient health condition.

Ms. LaFavre holds a BA in Psychology, Communications/PR and Business Management from Roger Williams University in Rhode Island and an MA in Communications, PR and Marketing from Suffolk University in Boston. Ms. LaFavre also holds a BSN and MSN from Massachusetts General Hospital: Institute of Health Professions School of Nursing (Harvard).

Ms. LaFavre is a member of the Dermatology Nurses’ Association (DNA); Psi Chi National Honors Society in Psychology and the Institute of Healthcare Improvement (IHI).

She resides in Plymouth.

About South Shore Skin Center and Spa

South Shore Skin Center and Spa is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services. South Shore Skin Center and Spa’s medical office and the cosmetic dermatology Spa occupy the 6,600 square-foot third floor of One Scobee Circle in Plymouth. South Shore Skin Center and Spa’s Mohs Surgical Unit is located on the lower level.

At South Shore Skin Center and Spa, patient care comes first. The practice’s unique team of physicians, physician assistants, nursing and medical assistant staff are all specialists in dermatology who share a passion for excellence and a commitment to providing the highest level of care to both children and adults in the greater Boston area. Advanced cosmetic services offered include laser treatments such as Fraxel re:pair and re:store Gentle YAG, IPL, Thermage and treatments for age spots, acne scarring, birthmarks, tattoos and more. The practice also offers a full range of affordable anti-aging services including Botox, Restylane,Perlane,and other wrinkle fillers, volumizers such as Radiesse and Sculptra, microdermabrasion, laser skin resurfacing and chemical peels. Anti-aging and Cosmetic treatments are both safer and more effective when administered at a physician’s office.

South Shore Skin Center and Spa is located at One Scobee Circle, Unit 3, in Plymouth, Mass. (508) 747-0711 and at 223 Chief Justice Cushing Highway, Suite 202, in Cohasset, Mass. (781) 383-3340. For more information, visit the website at www.southshoreskincenter.com.

South Shore Skin Center and Spa Appoints Amy LaFavre to the Support StaffRead More

Old Colony Elder Services Announces the “Dancing With the Angels” Event will be held April 2nd

Old Colony Elder Services, a non-profit elder services agency serving elders and their families in 23 communities throughout the greater Plymouth county area, recently announced that the second annual “Dancing with the Angels” benefit event will be held on Saturday, April 2, 2011 from 6:30 to 11 p.m., at the Tirrell Room, 254 Quarry Street in Quincy.

The “Dancing with the Angels” event is generously hosted by Visiting Angels of the South Shore located in Marshfield. Attendees will enjoy hors d’oeuvres, lively dancing and the music of the 14 piece White Heat Swing Orchestra. There will also be a dancing competition featuring the Visiting Angels staff doing Latin dancing.

This fundraising event supports the Special Needs Funds of Old Colony Elder Services and South Shore Elder Services (based in Braintree). The Special Needs Fund helps frail elders throughout the area who cannot afford the basic necessities of life such as food, shelter, medicine and heat. Elders who have health issues may be unable to prepare meals, shop for food, or complete simple tasks such as washing clothes.

Last year’s “Dancing with the Angels” event raised more than $15,000 for seniors in need.

According to Diana DiGiorgi, Executive Director at Old Colony Elder Services, “Although government funding covers a substantial portion of our services, there are still many elders who are not eligible for services yet have critical needs. It is only through the generous support of individuals and businesses in the community that we are able to fulfill our mission of helping older adults live independently in their own homes for as long as possible.”

“Last year we were able to raise $15,000 with the help of our sponsors and colleagues who serve elders in the South Shore, Plymouth and Brockton areas. Based on our success, and encouragement from the community, we decided to make Dancing with the Angels an annual event,” explained Nate Murray, LICSW, President and Managing Partner of Visiting Angels of the South Shore. “We are hoping this event will continue to grow and build awareness of the Special Needs fund and how it helps our elderly loved ones, friends and neighbors. The elder service organizations who serve the elder community need our help to continue the critical work they do.”

Tickets for this swinging event are $50 each and may be purchased at Old Colony Elder Services. For more information about this event, contact Lucille Dallaire at OCES (508) 584-1561.

The major sponsors for this event are Weymouth Health Care Center, Rockland Trust, Entergy Pilgrim Station and Center Stage Dance Academy. Event sponsors include: Bond Printing, Celtic Angels, Casper Cremation, Evercare, High Street Equity Advisors, Plimoth Investment Advisors, Queen Anne Nursing Home, Southwood Nursing Center, Radius Healthcare and Pediatric Center, River Bay Club, Visiting Rehab Services, and Welch Healthcare and Retirement Group. Media sponsors are South Shore Senior News and 95.9 WATD-FM.

About Visiting Angels

Visiting Angels is the nation’s leading, nationally respected network of non-medical, private duty home care agencies. Visiting Angels of the South Shore is located at 475 School Street, Suite 15 in Marshfield. For more information, visit www.visitingangels.com or call 800-365-4189.

About OCES
Incorporated in 1974, Old Colony Elder Services is one of 27 private, non-profit Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES offers a number of programs to serve seniors, individuals with disabilities, their families and caregivers such as Family Caregiver Support; Adult Family Care; Supportive Housing; Nutrition; Money Management; Protective Services and Home Care.

OCES serves elders, their families and caregivers in 23 towns in Southeastern Massachusetts: Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleboro, Pembroke, Plymouth, Plympton, Rockland, Stoughton, Wareham, West Bridgewater and Whitman.

The organization’s mission is to provide services that support the dignity and independence of elders by helping them maximize their quality of life; live safely and in good health; and, prevent unnecessary or premature institutionalization.
In 2009, OCES was honored with the Metro-South Chamber of Commerce’s “Economic Impact Award”. The agency has 140 employees. For more information call (508) 584-1561 or visit the website at www.oldcolonyelderservices.org

Old Colony Elder Services Announces the “Dancing With the Angels” Event will be held April 2ndRead More