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Interior Designer Alexandra Yavarow Joins Masters Touch of Medfield

September 8, 2011 //  by admin

Alexandra Yavarow, Interior Designer, has recently joined Masters Touch, a one-stop-shop in Medfield providing architectural, design and construction services.

In her new role at Masters Touch, Ms. Yavarow will provide in-home interior design consultation services which include kitchen, bath and cabinetry design services as well as lighting, paint, window treatments, flooring and more. She is also responsible for Masters Touch showroom design and will consult with customers in the showroom as well.

Ms. Yavarow holds a Bachelor of Science in Interior Design with a concentration on Sustainability from Endicott College in Beverly, MA and will oversee sustainable initatives at Masters Touch. She will enhance Masters Touch recycling program; introduce green product lines and materials as well as consult with clients who are interested in eco-friendly interior design for their home.

According to Doug Masters, president of Masters Touch, “Sustainable design is the fastest growing segment of our industry and many of our clients are interested in eco-friendly products. As environmentally responsible professionals, we’re very pleased to welcome Alexandra to our talented design team. Alexandra is committed to providing superior design services while finding ways to diminish design’s impact on the world around us,” noted Doug Masters, president of Masters Touch.

Ms. Yavarow is an Associate Member of the International Interior Design Association (IIDA). She resides in Norfolk, MA.

The Masters Touch
Masters Touch is a full service design/build and remodeling contractor. With a team of more than 50, including architects, interior designers, project manager, and expert craftman all working hand in hand, Masters Touch can handle all of a client’s home building or improvement projects and provide expert guidance to DIY folks. The company has been named to Qualified Remodeler’s distinquished “Top 500” list since 2007.

Masters Touch was founded by Doug Masters in 1997. From high-end design and build projects; kitchen and bath renovations; exterior painting, roofing and siding projects to flooring, interior painting and decorating projects, Masters Touch caters to homeowners throughout the Metrowest area.

Masters Touch is a Showcase Priority Dealer for Hunter Douglas and offers professional design and installation service. The one-stop interior design and home improvement shop also offers Marvin and Harvey windows; six lines of custom and semi-custom cabinetry; more than 150 types of granite, Cambria, and Corian countertops; paint; carpet; hardwood and tile flooring; home theater design and installation and much more. The company offers written warranties on all their work. Masters Touch is located on Route 109 in Medfield, MA. For more information contact 508-359-5900, e-mail info@masterstouchweb.com or visit www.masterstouchweb.com.

Alexandra Yavarow, Interior Designer

Interior Designer Alexandra Yavarow Joins Masters Touch of MedfieldRead More

Category: Client NewsTag: architecture, Construction, eco-friendly, eco-friendly interior design, interior design, Masters Touch, sustainable

Big help for Small Business. Small Business Survival Package offered by PR Works based in Kingston, MA.

September 7, 2011 //  by admin

Steve Dubin of PR Works
Steve Dubin of PR Works

KINGSTON, MA… 

The new “normal” is higher cost for fuel, health insurance and supplies and less revenue due to a snail’s pace economy. Business owners are already wearing too many hats. What can they do keep their head above water?

Business owners often have good marketing ideas, they just don’t know how to prioritize them or have the capable hands to get things done. In recognition of the critical economic situation and the ever expanding complexity of marketing choices, PR Works, a full service public relations and advertising company based in Kingston, MA, is introducing a Small Business Survival Package to help solve the marketing riddle.

Small Business Survival Package addresses the critical public relations and marketing efforts that should occur on a monthly basis. The service includes:-

  • Free PR/Marketing audit to review current activities and new opportunities.
  • Organize database of customers – especially email and snail mail.
  • Develop campaign to harvest customer/visitor email and snail mail.
  • Constant Contact (E-newsletter) – Review options. Set up account.
  • Facebook – Review options. Set up account.
  •  Twitter – Review options. Set up account.
  • Texting campaign – Review options. Set up account.
  • Update and refresh website copy. Add short video intros, newsroom, E-newsletter opt-in box.
  • Blog – Arrange for addition to website.
  • Monthly news release – Also repurpose for blog, e-newsletter, Twitter, Facebook.
  • Includes 5 hours of consultation per month.

“Small businesses are hurting and need to find new customers and expand sales to existing customers,” said Steve Dubin founder and president of PR Works. He added, “Persuasive, compelling advertising and marketing is even more critical in tough times. The challenge has gotten more difficult. There are even more complex choices and fewer dollars to go around. Although there is no silver bullet, a consistent message delivered to a consistent, targeted audience on a consistent basis will yield strong, positive results.

Prudent choices must be made and implemented.”

PR Works offering The Works

For 20 years, PR Works has been providing a wide expanse of public relations and advertising services including strategic PR planning, news releases, Facebook, Twitter, LinkedIn, newsletters, E-newsletters, website makeovers, case studies, grand opening management, product and service launch management, brochure/collateral materials, advertising campaigns, direct mail, and telemarketing.

For more information, visit the PR Works website at www.prworkzone.com or become a fan of PR Works at http://www.Facebook.com/PRWorkzone. For FREE brochures entitled “Making E-Newsletters Effective”, “Social Media Myths Removed”, and “Video to Web is a Blockbuster”, please contact Steve Dubin at

(781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.

Big help for Small Business. Small Business Survival Package offered by PR Works based in Kingston, MA.Read More

Category: Client News, Company NewsTag: PR Works, public relations, South Shore public relations company

Cooperative management expert Evan Hackel of Ingage Consulting to speak at national conference.

September 7, 2011 //  by admin

Evan Hackel
Evan Hackel

WOBURN, MA, MINNEAPOLIS, MN and WASHINGTON, DC… 

The National Cooperative Business Association (NCBA) recently announced that Evan Hackel, a cooperative management expert and founder of Ingage Consulting of Woburn, MA, will be a keynote speaker at its upcoming annual meeting and conference, October 4-7, in Minneapolis, Minnesota.

The Power of Cooperative Principles– community, cooperation, democracy, education, independence, membershipand participation–is the theme for the 2011 NCBA conference. Hackel‘s presentation, entitled The Ultimate Business Model, will demonstrate that a cooperative is more than a business model but an organization founded on an action-oriented set of principles.

“With all the many virtues of a cooperative—and there are many–it’s just another business model without the essential ingredient of members actually cooperating,“ said Hackel. “Part of my talk will illustrate what happens when members of a cooperative are engaged in the process and how that can transform the entire organization.“

Hackel has more than a quarter of a century’s experience in the cooperative world. Prior to founding Ingage Consulting, Prior to being a consultant, he managed eight different cooperative, including Carpet One Floor & Home, a retail flooring cooperative with $3.5 billion in sales and more than 1,000 stores operating in four countries

“Evan brings a wealth of co-op experience on both sides of the table—member and advisor—that enable him to bring an invaluable perpsective to members attending the conference,“ said Adam Schwartz, NCBA’s vice president of public affairs and member services. “Not only does Evan provide a wealth of information, but does so in an interactive format that truly does engage people.“

The NCBA conference features 16 sessions over the course of three days. Some of the notable workshops and sessions include: 

  • Cooperative Financials & Plan It and Prove It
  • Cooperative Best Practice
  • Building a Young Professional Cooperative Community
  • Protecting Your Co-op in the Online World
  • Growing the Cooperative Economy 

“NCBA’s annual conference is an invaluable opportunity for cooperators from all sectors to get together, share challenges and opportunities, and envision a more cooperative economy together,“ said Erbin Crowell, Neighboring Food Cooperative Association.

For complete information on the NCBA Annual Meeting and Co-op Conference, please visit www.powerofprinciples.coop.

To arrange a speaking engagement with Evan Hackel, contact (781) 569-5900. For further information on Ingage Consulting, visit www.ingageconsulting.com. 

About Ingage Consulting

Ingage Consulting is a management consulting firm that works with cooperatives and cooperative councils and leadership to improve the organization’s culture which in turn increases sales and satisfaction; improves growth and retention and boosts loyalty and profits. 

Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of cooperative members.  They offer unique services that help solve the problems of cooperatives in a number of ways.  Working closely with clients, the Ingage Consulting team quickly and thoughtfully assesses, understands and devises solutions to a cooperative organization’s challenges.  Leaders come away with ideas for improvement, including methods for maximizing collaboration among co-op members and a clear strategy and execution plan for change, customized to meet organizational objectives.  Ingage Consulting’s proven techniques to increase collaboration brings about greater productivity and success on many levels. In short, Ingage Consulting makes cooperatives more successful.

Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA.  For more information, contact (781) 569-5900 or visit the website www.ingage.net. 

About NCBA

Founded in 1916, the National Cooperative Business Association (NCBA) was known as the Cooperative League of the USA (CLUSA) until 1985. It was the first, and remains the only national organization for all types of co-ops in the United States. NCBA’s mission is to develop, advance and protecting cooperatives. NCBA is been the national voice for U.S. cooperatives, helping them compete in a changing economic environment. 

For information on NCBA, please visit www.ncba.coop. For information on NCBA’s national conference, please visit www.powerofprinciples.coop.

###

Cooperative management expert Evan Hackel of Ingage Consulting to speak at national conference.Read More

Category: Client News, Franchise News

I want to be sedated…’Tooth Boss” Dr. Richard Wolfert, DMD, offers sedation dentistry.

September 7, 2011 //  by admin

The Toothboss
Dr. Richard Wolfert AKA “The Toothboss”

SOUTH WEYMOUTH, MA

His name is Dr. Richard Wolfert, DMD, and the name of his practice is “Smiles by the Toothboss”. More than 20 years of serving patients on the South Shore earned Wolfert that moniker. He even plays another boss’s song on his website. Yet with the popularity of the Toothboss’s newest offering, sedation dentistry, Bruce Springsteen’s “Born to Run” might soon be replaced on the website with The Ramones’ “I Wanna Be Sedated”.

While dentists have used sedatives like nitric oxide or “laughing gas” for decades, current sedation dentistry involves giving the patient an oral sedative or pill either the night before their appointment or just before the appointment. The new oral sedatives leave anxious patients or patients with a severe fear of the dentists feeling relaxed and calm—and conscious—throughout the appointment.

“Sedation dentistry is a godsend for many patients who have an extreme fear of going to the dentist. For starters, knowing they have this option makes them more likely to visit the dentist on a regular basis, which can only benefit the long-term health of their teeth,” said Wolfert. “From a dentist’s perspective, a relaxed patient enables us to complete all the work we need to do without having to cut the visit short because the patient won’t or can’t keep their mouth open or are simply too afraid to continue.”

Patients who are candidates for sedation dentistry include those who:

  • Have high levels of fear
  • Have had traumatic dental experiences
  • Have difficulty with Novocain
  • Have a bad gag reflex
  • Have sensitive teeth
  • Have a fear of needles and shots.
  • Have an intense aversion to the noises, smells and tastes associated with dental care
  • Are too afraid or embarrassed about their teeth to go visit a dentist

Patients who wish to pursue sedation dentistry must schedule a separate consult with the dentist prior to their appointment to determine the appropriate medication. While some practitioners may consider that consultation a separate charge, Wolfert does not charge for the pre-appointment consult for selfish reasons.

“Working on a patient who’s afraid of you can be frightening for the doctor as well,” said Wolfert, an active member of the National Guard since 1981. “I was deployed to Iraq in 2004 and I’d have to say I’ve probably been more frightened treating a scared patient who might bite me than treating patients in a war zone. Sedation dentistry calms all involved down.”

For more information on sedation dentistry, you can find an informational video on Dr. Wolfert’s website at www.toothboss.com.

Conveniently located at 1121 Main Street (Route 18) in South Weymouth, Smiles by the Tooth Boss has been serving patients on the South Shore since 1988. In addition to Dr. Richard Wolfert’s 20-plus years as a dentist, many of his staff have been with the Tooth Boss for most of his 23 years in practice.

About Smiles by the Toothboss

Smiles by the Toothboss offers: comprehensive examinations (written treatment and treatment plan provided); cosmetics; crowns, bridges and tooth-colored restorations; partial and full dentures; periodontics (early cases treated); oral surgery; restoration of conventional and small diameter implants; and emergency services (24-hour emergency phone number available).

Smiles by the Toothboss accepts most insurance plans. They also accept payment from most PPO and indemnity plans, including Blue Cross/Blue Shield and Delta Dental. They also accept all major credit cards and have arranged payment plans through CareCredit.

To schedule an initial consultation, please call 781-335-0604. For more information, visit www.toothboss.com.

I want to be sedated…’Tooth Boss” Dr. Richard Wolfert, DMD, offers sedation dentistry.Read More

Category: Client NewsTag: sedation dentistry, teeth whitening, Weymouth dentist

Run like the wind. Nearly 100-plus runners/walkers/volunteers brave Irene to participate in Run for Faith 4Mile Memorial Run.

September 6, 2011 //  by admin

PLYMOUTH, MA…

During her life, Faith “Marcy” Romboldi was known for her indomitable spirit, particularly when it came to those she loved and causes she cared about. That spirit was evident in the 100-plus participants—runners, walkers and volunteers alike- who endured Tropical Storm Irene to participate in the first annual Run for Faith, a four-mile run held in memory of Mrs. Romboldi on Sunday, August 28. 

“Sure, we would have loved to have had a perfect day with ideal weather conditions for the first year,” said Matthew Romboldi, Faith’s son and one of the run’s organizers. “In many ways, having it on a day like this makes it even more memorable. Mom certainly would have been one of the first ones to volunteer, even knowing what the weather forecast was going to be.”

Faith, or “Marcy” as she was known by her friends and family, was a teacher, member of the Red Hat’s Society, Sweet Adeline’s, and Daughters of the American Revolution. She was diagnosed with ovarian cancer in 2008 and passed away 2010. The Run for Faith was set up to commemorate Faith Romboldi’s life and to raise money for causes near and dear to her heart: Plymouth Public Library, Children’s Department, Plymouth Elementary Schools, music scholarship programs and prevention programs for ovarian cancer. Between sponsorships and entry fees, the Run for Faith raised $22,000 in its first year.

The four-mile race loop started at Plimouth Plantation and followed a challenging course with scenic views, ending back at the Plantation. Plymouth resident Drew Sorenson was the first runner to cross the finish line, completing the run in 27 minutes, 55 seconds. Heidi Sanders, also of Plymouth, was the first female finisher. Her time was 31 minutes, 28 seconds.

“The runners and walkers are absolutely to be commended for the effort they put forth under some adverse weather conditions to help make this first year race a success and to raise funds for causes that will benefit the Plymouth community,” said Craig Valentine Brenner, who served as a volunteer consultant for the first year run. Brenner is the race director of another fairly new Plymouth road race, the Old Sandwich Road Race.

Added volunteer Steve Dubin, “There was a real spirit of camaraderie among the volunteers and runners that we weren’t going to let the storm get in the way of the run no matter what. And the show went on and it’s something that those who took part in it will never forget.”

“There are so many people to thank for helping make this race a success. We’re especially grateful to all the volunteers and the folks at Plimouth Plantation. It would have been very easy for them to look at the weather forecast and postpone, but they stood by us and we appreciate that,” said Romboldi. “We’re especially thankful to folks like Craig Brenner, Adam Stuhlfaut of Bayside Runner, Ann Marie Winchester of the Run for the Rock, Erin Brenton Woods from Girls on the Go and all the sponsors who wanted to be a part of this first year run.”

Corporate sponsors include Marty’s GMC, Delaney & Muncey, P.C.; Plimoth Plantation; Newfield House, Unity Club, Mama Mia’s, Nolan Schelle Insurance; Mayflower Bank; Left Shore Designs; Dunlap Propane; Pilgrim Belle; Cape Cod Media Center; Pilgrim Custom Countertops; Baker’s Music and Video; and 99.1 WPLM-FM.

For more information on the race, please visit www.runforfaithplymouth.org, or e-mail info@runforfaithplymouth.org.

Run like the wind. Nearly 100-plus runners/walkers/volunteers brave Irene to participate in Run for Faith 4Mile Memorial Run.Read More

Category: Client NewsTag: Plymouth road race, Run for Faith

Norwell Spine & Sports Announces Unique FitCamp and FitYoga Programs

September 5, 2011 //  by admin

Norwell Spine & Sports, providers of orthopedic chiropractic care, nutritional counseling, sports rehabilitation and muscular therapy have announced two new programs to begin in September, FitCamp and FitYoga.

FitCamp is a six-week session that will be held on Saturdays from 8 to 9 a.m. beginning September 17, 2011. FitCamp will concentrate on strengthening your core for increased speed, flexibility and stamina – building an all-around better, stronger you. The class is designed for people who would like expert guidance in appropriate functional movements and biomechanics. FitCamp classes will be held at Evolution Lifestyles, 892 Plain Street (Route 139) in Marshfield in inclement weather or outdoors at River’s Trail, 226 Water Street in Pembroke. The six-week session is $150 or drop-in class is $30.

FitYoga is a six-week session that will be held on Mondays from 6 to 7 p.m. beginning September 12, 2011. FitYoga is a form of Power Yoga, more of a blend of Astanga and Iyengar yoga. The class will be taught by Dr. Carol DeFranca, Board Certified Chiropractic Orthopedist who is an expert in spinal biomechanics and has been a yoga practitioner for over 20 years. She focuses on joint and spinal stability while enhancing strength and endurance. This class is suitable for all levels – from beginner to advanced. FitYoga classes will be held at Evolution Lifestyles, 892 Plain Street (Route 139) in Marshfield. The six-week session is $100, or drop-in class is $20.

To register for FitCamp or FitYoga, email Dr. Carol DeFranca at drdefranca@norwellspineandsports.com.

About Norwell Spine and Sports
The clinicians and staff of Norwell Spine & Sports are providers of orthopedic chiropractic care; functional medicine; nutritional counseling; spine and sports rehabilitation and muscular therapy.

Office hours are: Monday and Friday from 7:30 a.m. to 3:00 p.m. Tuesday and Thursday from 7:30 a.m. to 6:30 p.m., and Saturday by appointment. The practice is located at 144 Washington Street, Route 53 in Norwell, MA. To learn more about Norwell Spine & Sports visit their website at norwellspineandsports.com or contact (781) 982-5566.

Norwell Spine & Sports Announces Unique FitCamp and FitYoga ProgramsRead More

Category: Client NewsTag: Chiropractor, Dr. Carol DeFranca, Dr. Scott Chapman, endurance, Evolution Lifestyles, FitCamp, fitness, fitness camp, FitYoga, Norwell chiropractor, Norwell Spine & Sports, strength, yoga

Godfather of Verbal Branding kicks off South Shore Ad Club expo

August 27, 2011 //  by admin

Godfather of Verbal Branding kicks off South Shore Ad Club expoRead More

Category: Client News

ElizaJ Adds Posh Custom Trailer to Fleet of Upscale Restrooms

August 25, 2011 //  by admin

ElizaJ, providers of upscale, self-contained restrooms for special events, has recently added a posh, custom designed Restroom Trailer to their fleet that allows for flexible restroom arrangement.

Refined, Distinguished Restrooms

ElizaJ’s new refined Restroom Trailer was designed by Eliza Kendall, ElizaJ’s founder and president. It is custom painted and contains stunning hardwood floors, elderberry Corian counters, stainless steel sinks and dispensers along with a host of other elegant amenities including fresh floral sprays, mirrors, mats, wicker wastebaskets, designer soaps and lotions, name brand toilet and tissue paper and air fresheners.

The innovative trailer, known as “the Powder Room” has four restrooms which may be arranged in a variety of set-ups to suit any occasion: the more traditional two women’s/two men’s restroom set-up; two women/one Unisex/one men set-up and so on.

The new Restroom Trailer is available for rental beginning September 1, 2011.

“Our new Restroom Trailer rivals the restrooms you would see at the finest restaurants and department stores. It’s absolutely gorgeous and the four restrooms will comfortably accommodate outdoor events of up to 350 attendees. Our upscale restrooms, along with our dedication to providing extreme customer service helps ensure a very successful and highly praised event each and every time,” noted Kendall.

For more information, visit www.elizaj.com.

ElizaJ – Ahead with Class

ElizaJ company is one of the largest providers of elegant and environmentally friendly restrooms for outdoor events on the East Coast. Founded by Eliza Kendall, an event planner, ElizaJ is focused entirely on high quality products and first-rate customer service. Caterers, event planners, rental companies and families know that ElizaJ comes through for them each and every time. Over the years the ElizaJ® name (formerly Leave it to Liza®) has become synonymous with high quality and dedicated service. The company offers a 10 percent discount to non-profits.

ElizaJ is currently offering franchises. ElizaJ’s franchise program is an ideal business opportunity for someone who is seeking additional income; looking to be their own boss; set their own hours and join the ranks of proud entrepreneurs.

ElizaJ is a proud member of the International Special Events Society (ISES); the International Festivals and Events Association (IFEA); the New England Franchise Association (NEFA); the International Franchise Association (IFA) and the Portable Sanitation Association International (PSAI). ElizaJ is headquartered in Harwich, MA. For more information, contact 800-437-1139; email info@elizaJ.com or visit their website at www.elizaj.com.

ElizaJ Adds Posh Custom Trailer to Fleet of Upscale RestroomsRead More

Category: Client NewsTag: Corian countertops, elegant restroom, ElizaJ, hardwood floors, Liza Kendall, outdoor events, portable restrooms, Posh, powder room, refined lavatory, upscale self-contained restroom

Action Bearing Helps Harness the Wind with Dedicated Wind Power Division

August 22, 2011 //  by admin

Rick Piracini
Action Bearing, providers of bearings and related products to OEM (Original Equipment Manufacturers) and MRO (Maintenance, Repair and Operations) markets throughout New England, has announced a dedicated Wind Power Generation Division to accommodate the unique bearing requirements of the wind turbine market.

Rick Piracini, Marketing Specialist and industry expert at Action Bearing, will oversee the Wind Power Generation division, assisting clients in determining which bearing technologies would be most suitable by taking into consideration the specifications, recommendations, maintenance strategies, fatigue life and wear resistance of all of the various types of bearings needed for wind turbines.

Wind turbines often stand 250 feet in the air and are mechanical and technical marvels that rely on bearings, which are the key components of the gearbox, generator and blade.

Action Bearing provides the necessary roller bearings, deep groove ball bearings and four point contact bearings for gearboxes.

The generator in the nacelle of a wind turbine is subjected to significantly greater vibration loads, so bearing size, design and lubrication all play a critical role. The bearing arrangement of a generator generally contains a combination of deep groove ball bearings or cylindrical roller bearings, all of which are available through Action Bearing. Due to the risk of serious damage such as melt craters and false brinelling, Action Bearing advises using current insulated bearings in many applications.

It is critical that the turbines be aligned optimally to the wind. This is controlled by blade bearings (pitch bearings), Yaw bearing and blade adjustment which requires sealed spherical bushings that have corrosion protection which are all available through Action Bearing.

Action’s 24/7 service and vast inventory are critical to the operations of wind power clients. For more information or to speak with Rick Piracini of Action Bearing, call 1-866-995-8765 or email rickp@Actionbearing.com.

The Action Bearing Difference

In a proud tradition, the same families that started the company in 1957 keep Action Bearing rolling by specializing in bearings for OEM and MRO markets throughout New England. Action Bearing’s highly knowledgeable staff housed in their 23,000 square foot facility provide bearings ranging in size from 3mm to tunnel-boring 15-foot-diameter giants.

Action Bearing, the sister company of Emerson Bearing which serves the worldwide markets, provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.

Action Bearing offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff dedicated to delivering; same day shipping and 24/7 service, Action Bearing has become the leading provider of bearings to OEM and MRO markets in the U.S. Action Bearing maintains headquarters at 201 Brighton Ave. Boston, MA. For more information, contact 617-782-1400 or toll free, 800-225-4587, email info@Actionbearing.com or visit www.Actionbearing.com.

Action Bearing Helps Harness the Wind with Dedicated Wind Power DivisionRead More

Category: Client NewsTag: Action Bearing, bearings, blade bearings, Boston, deep groove ball bearings, four point contact bearings, generator, MRO, nacelle, OEM, pitch bearings, roller bearings, spherical bushings, Steve Katz, wind power, wind turbines, yaw bearings

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