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Stonebridge Homes announces Equestrian Estates in Pembroke, MA

10 Equestrian Way at Equestrian Estates in Pembroke, MA
10 Equestrian Way at Equestrian Estates in Pembroke, MA

PEMBROKE, MA and SOUTH EASTON, MA…

Stonebridge Homes, a South Easton, MA-based builder of residential communities throughout southeastern Massachusetts, recently completed two homes in Equestrian Estates, a six-lot subdivision off Oldham Street in Pembroke, MA.

One of the completed homes, 10 Equestrian Way, is sold. The second completed home is being used as a model home (15 Equestrian Way). Stonebridge Homes will build the remaining four lots over the next six months.

“Equestrian Estates offers the entire package. Luxury living, state-of-the-art amenities and convenient location close to local shopping, public transportation, downtown Pembroke and Routes 3 and 53,” said Eoghan Kelley, project manager, Stonebridge Homes. “With a dwindling inventory of homes in the current real estate market, Equestrian Estates gives home buyers the chance to have the home they want where they want—30 minutes from Boston and 30 minutes to the Cape.”

Homes at Equestrian Estates are colonial style, with four bedrooms, two and one half baths, two-car garage, open floor plan with hardwood flooring, detailed millwork, and an energy-efficient heating system. Total square footage of living area for Equestrian Estates homes is 2726 square feet on just under an acre of land.

Houses at Equestrian Estates start in the $600,000s. To view floor plans, please visit Stonebridge Homes website, www.stonebridgehomesinc.com, and click on the home page link for Equestrian Estates.

For more information or to make an appointment for a tour of Equestrian Estates, please contact Sharon McNamara of BostonConnect at 781-294-4848 or Sharon@BostonConnect.com

About Stonebridge Homes, Inc.:

For more than 20 years, Stonebridge Homes and its team, now based in South Easton, Massachusetts, have built many residential communities throughout Massachusetts, including Tanglewood Estates (www.eastontanglewood.com) in Easton, Mass; Maplewood Estates (www.newhomesatmaplewood.com) in Rockland, Mass. and The Gables Condominiums (www.thegables.net) in Abington, Mass. More recently, Stonebridge Homes has been focusing on building and managing construction in towns of southeastern Massachusetts, including Abington, Dighton, Easton, Foxboro, Norwell, Pembroke, Rockland and Westport. The styles of these communities have varied from imaginative condominiums to custom single‐family homes designed by its award‐winning in‐house architect, whose specialty is customizing dream homes for individuals, couples and families. Each development is built with the same commitment for quality and satisfaction.

 

 

 

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Between Rounds Bakery Sandwich Café announces franchise opportunity

betweenrounds logo 1The restaurant industry is the most-franchised industry, consistently leading in overall job creation, according to Franchisedirect.com. The Food Franchise Industry Report 2014 reported that the bakery café segment is a major player in the food industry.

Between Rounds Bakery Sandwich Café, the unique bakery café and bagel shop with locations throughout Connecticut, offers traditional store and kiosk franchise opportunities to restaurant managers, bakers and others who wish to command their own destiny. In fact, the Between Rounds opportunity is the next likely step for restaurant managers and bakers who have been working in the industry for a number of years because they have the focus and expertise. Plus, the hours working in a fast casual café franchise such as Between Rounds are better.

“Nowadays, consumers are looking for fresh, healthy and nutritious meal options in a quick serve atmosphere, which makes bakery cafés extremely popular and a solid business investment,” explained Jerry Puiia, co-owner of the Between Rounds Bakery Café franchise.

He continued, “Restaurant managers and bakers are already ‘hands on’ in the industry and well-aware of what it takes to successfully operate a bakery café. The next logical step for them is shop ownership. Between Rounds offers brand recognition, proven operations and plenty of training and support which, coupled with the knowledge and experience they already have, is a recipe for success.”

The family-owned Between Rounds Bakery Sandwich Café, has been in business for more than two decades and is the brainchild of brothers Jerry and Joe Puiia, who are Staten Island, NY natives.  Between Rounds’ current locations include South Windsor (corporate headquarters), Vernon, Manchester and Tolland. Between Rounds franchise options include a traditional store opportunity and a Kiosk program. Between Rounds’ kiosk store program is a non-traditional convenience store/gas station model that offers customers the ability to purchase Between Rounds specialty coffee, fresh made breakfast and lunch sandwiches, fresh baked bagels and assorted bakery items from a clean, well-designed store (drive-thru window is optional) adjacent to the filling station. The kiosk store has low start-up costs and requires an overall investment of approximately $120K for a standard store with no drive-thru.

For more information about the Between Rounds Bakery Sandwich Café opportunities, visit http://franchise.betweenroundsbagels.com.

About Between Rounds

Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffee and a unique line of giftware.  Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi and the added convenience of a drive-thru window.

Between Rounds is expanding and franchise opportunities are available. In 2013, the company was selected as a Military Friendly Franchise®, which places Between Rounds Bakery Sandwich Café in an elite group and is testimony to the company’s commitment to supporting military veterans interested in franchise opportunities.

Between Rounds’ current locations include South Windsor, Vernon, Manchester and Tolland.  Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT.  For more information about Between Rounds franchise opportunities contact (860) 291-0323 or visit www.betweenroundsbagels.com.

 

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Old Colony Elder Services Appoints Maureen Hennessy as HR Manager

Maureen Hennessy
Maureen Hennessy

Old Colony Elder Services (OCES), the Brockton based regional agency serving older adults and individuals with disabilities, has recently appointed Maureen Hennessy as Human Resources Manager.

In her new role, Ms. Hennessy will have overall responsibility for Human Resources, Professional Development functions and general office support. For nine years previous to OCES, Ms. Hennessy served as the Manager of Training and Development for iParty retail stores based in Dedham, MA where a large part of her role involved recruitment. Prior to that, she was the Senior Training Specialist for eight years for Shaw’s Supermarkets based in West Bridgewater.

Ms. Hennessy holds a Bachelor of Arts in History from the University of Massachusetts Boston and a Master of Science in Training and Development from Lesley University in Cambridge, MA. She completed additional coursework at Northeastern University Boston and is certified as a Professional in Human Resources (PHR).

Ms. Hennessy is a member of New England Human Resources Association (NEHRA) and a resident of Pembroke, MA.

About OCES

Founded in 1974, OCES serves 20 communities in Plymouth County as well as Avon, Easton and Stoughton. OCES is a private, non-profit organization located in Brockton and designated as one of 27 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of elders and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency has 179 employees and operates more than 15 programs serving older adults, individuals with disabilities, their families and caregivers. For more information call (508) 584-1561 or visit www.oldcolonyelderservices.org.

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Affordable Care provides ground floor opportunities for secure healthcare center and hospital data storage

As part of the Affordable Care Act, hospitals are being incentivized to go to extra lengths to protect patient data. That includes the creation of data centers both on-site, at separate locations and in the cloud.
As part of the Affordable Care Act, hospitals are being incentivized to go to extra lengths to protect patient data. That includes the creation of data centers both on-site, at separate locations and in the cloud.

AVON, MA…

Not too long ago, a paperless doctor’s office or hospital might have seemed like a pipedream. Today, for the most part, records are stored electronically. With HIPPAA’s meaningful use requirement, which incentivizes providers to implement EHR technology to improve patient care while maintaining privacy and security of that information, many hospitals and healthcare facilities are taking the next step to securely store patient records by creating data centers of their own—both in the cloud and on-site.

While cloud-based solutions involve little or no hardware of space in a medical facility, opinions vary among IT professionals and hospital officials as to whether that’s the best solution for their facility. That debate leads to another about whether to have an on-site data center or in a separate facility.

“The biggest challenge a facility has in creating a data center is whether or not they have the appropriate space to have something on site. That’s not only a consideration for the present but in the future. That’s why some facilities that prefer their data center to be on site are opting for low-rise access flooring with efficient underfloor wire management systems,” said Thomas Ricciardelli, president of SelecTech, Inc., a leader in the manufacture of innovative flooring products from recycled materials.

Low-rise access flooring enables facilities to house wiring for power and data systems beneath the floor. This provides great flexibility for moves, changes and expansion in the future. Modular flooring is then installed on top of the access flooring to provide easy underfloor access, if needed. Typically, most data centers opt for ESD flooring to minimize static electricity, which can potentially disrupt or corrupt electronic data.

“In this new age of electronic information, hospitals, healthcare facilities and other medical centers are really going to have to think more like IT companies when it comes to storing and protection data. The use of ESD flooring is a great example,” added Ricciardelli, whose company has done ESD flooring installs for XO Communications, Dell, iFortress, to name a few.

All SelectTech flooring, including ESD products, employ a patented interlocking technology for easy installation and maintenance. SelecTech’s modular interlocking products integrate extremely well with access flooring and wire management systems. SelecTech flooring products are made using recycled material and are 100 percent recyclable.

To learn more about SelecTech products, visit http://www.selectechinc.com.

About SelecTech, Inc.

SelecTech, Inc. was founded in 1993 with the mission of creating valuable products from scrap plastics. The company has become a leader in the manufacture of flooring products from recycled materials and uses one million pounds of recycled materials annually. Their products are made with up to 100 percent recycled content, are 100 percent recyclable and installed without adhesives making them some of the “greenest” and most cost-effective flooring products available. The unique interlock system on SelecTech’s flooring products enable them to be installed at a much lower cost, without a lot of costly downtime, which provides significant value to customers.

Using state-of-the-art technology and innovative product design, SelecTech created the top performing Place N’ Go residential flooring products, which are available at Home Depot. They are also the creators of the renowned commercial and industrial FreeStyle, FreeStyle ESD and StaticStop ESD flooring lines.

SelecTech is a vendor partner of Health Care Institute, an International Facility Management Association (IFMA) alliance partner. The company is headquartered at 33 Wales Avenue, Suite F in Avon, MA. For more information about SelecTech, visit http://www.selectechinc.com.

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Winters Home Services Offers Tips to Prepare for Cold Weather and Conserve Energy

DSC06078 small

Winters Home Services, an award-winning provider of plumbing, heating, cooling, and air quality services based in Cambridge, MA, offers homeowners tips to prepare for the cold weather and conserve energy.

With 20 years in the business and 60,000 happy customers, Winters owner Tim Flynn understands New England weather and the critical heating and home issues that can arise. Flynn offers these tips:

Inspect vents and chimneys to make sure they are unobstructed. Clear leaves and vines; prune shrubs and plants so they do not block vents. Anything around a vent or chimney needs to be removed as it can block the exhaust, which can cause carbon monoxide to back up into the home as well as trigger heating system shut-off or malfunction.

Install, check and/or replace smoke alarms and carbon monoxide detectors. Both fire and carbon monoxide can be deadly and silent. Manufacturers recommend replacing detectors every five years.

Have a professional heating and cooling inspection and tune-up. Homeowners expect their heating and cooling systems to work 24/7, yet they never have them inspected. An out of tune heating or cooling system works harder, wastes energy and actually costs more to run. Annual inspection and maintenance of home systems is imperative. Filters are typically changed annually, but Winters recommends changing filters a minimum of three times per year to ensure the systems are working at their optimum.

Monitor energy consumption and control usage through new technology. Through Winters CarePlus Home Monitoring program, homeowners are able to measure their energy usage and reduce it by easily controlling heating and cooling remotely via a Smart device.

A Smarter, Safer Home

Not only does it help conserve energy, Winters’ CarePlus Home Monitoring program provides safety and peace of mind by enabling homeowners to monitor and access their home’s most important systems – from water sensors and home energy meters, carbon monoxide detectors and thermostats to lights, door locks and more- through any Smart device.

According to Flynn, “Essentially, CarePlus provides home automation and monitoring to ensure the optimal operation and safety of home systems and the maximum in energy savings, backed by ‘first-in-line’ service and accountability that only a local company can provide. At the first sign of trouble, such as a leak or significant temperature change, a damage prevention alert is sent to the homeowner’s Smart device. The homeowner can then resolve the issue through their Smart device or call in the cavalry – the Winters team – to fix the problem before it becomes a catastrophe.”

Three different CarePlus plans are available. All plans include at least two annual visits from Winters, where 137 heating, cooling and plumbing items are checked, along with check-ups on all monitoring devices without additional costs.

To schedule heating and cooling home maintenance or CarePlus consultation, contact Winters at 866-482-7586.

For a limited time, new CarePlus Home Monitoring customers will receive a free Mass Save Thermostat (with redemption), as well as discount off monitoring devices. Winters provides standard next-day installation. To learn more, visit www.wintershomeservices.com.

About Winters Home Services

Founded in 1994, Winters Home Services is an award-winning service company based in Cambridge, Massachusetts, specializing in plumbing, heating, cooling, drain cleaning and air quality services. Offering the first-to-market CarePlus Home Monitoring Program and lifetime guarantees on many of their services, the company focuses on high quality workmanship and consistent world-class customer service. Winters Home Services promises to fulfill the needs of every customer with a sense of urgency, ensuring comfort, safety and well-being.

Winters Home Services is one of the largest residential plumbing companies in the greater Boston-area with a large fleet on the road and a full staff of licensed and insured plumbers and technicians.

Dedicated to supporting the community, Winters is a sponsor of the Duckling Day Parade annual Mother’s Day event and a partner of the Friends of the Public Garden, a non-profit organization that works to protect and improve Boston’s first public parks: the Boston Common, Public Garden, and Commonwealth Avenue Mall. The company is an ongoing supporter of events at Club Café.

For more information, call 866-482-7586 or visit wintershomeservices.com.

 

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Franchise veteran Gerry Pelissier joins Lapels Dry Cleaning management team

Gerry Pelissier
Gerry Pelissier

HANOVER, MA…

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, recently announced the appointment of Gerry Pelissier as the franchisor’s Vice President of Operations. In this role, Pelissier will work directly with Lapels franchisees in the areas of marketing, day-to-day operations and brand-building.

“Our franchisees come from many walks of life. Some are veteran business owners and previous owners of other franchises. For some, this is their first time out. With Gerry’s extensive experience as both a franchisor and franchisee, he can provide our franchisees with guidance and mentoring as needed,” said Kevin Dubois, CEO of Lapels Dry Cleaning.

Pelissier was the co-founder of the New England Coffee Chain Quikava Gourmet Coffees and he served as the company’s president and CEO for more than 19 years. He also owned and operated several franchise concepts including Snip-its, Resort Maps and, most recently, Orange Leaf Frozen Yogurt Shops where he spearheaded the first marketing co-op in the company.

So, why Lapels Dry Cleaning and why this role?

“When you have been in franchising as long as I have, it becomes pretty easy to spot the successful franchises from the not-so-successful ones. Lapels Dry Cleaning has the product—an environmentally friendly way to clean clothes—and the multitude of programs that make it possible for every franchise owner to be successful,” said Pelissier. “In this role, I can work directly with franchise owners to help them take their business to the next level.”

Lapels Dry Cleaning franchisees own and operate more than 60 locations nationwide, employing its eco-friendly dry cleaning process. The most recent enhancement to this process came earlier this year when Lapels signed a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative for its newer locations.  Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

Lapels Dry Cleaning also sets itself apart with its customer service. Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services.

Lapels offers it’s customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line, the use of a 24 Hour Drop Off Service and FREE Home Delivery to all its customers. Same day service is also available with pick-up after 5 pm.

For complete information on Lapels Dry Cleaning, including the franchise opportunity, please visit www.mylapels.com.

Lapels Dry Cleaning – Environmentally Friendly Cleaners

Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Allston, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Hingham, Marshfield, Natick, Needham, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Mississippi (New Albany), Missouri (Wildwood), New Jersey (Brick, Freehold and Verona), Ohio (Liberty Township), Oklahoma (Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Surfside Beach); Texas (Austin, Bee Cave, Brownsville, Cedar Park). Additional locations are coming soon to Jacksonville, FL, Fleming Island, Tampa and Orange Park, FL, Boston Seaport, MA, Scottsdale, AZ, Yuma, AZ, Oxford, MS and Fulton, MS.

Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

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Maplewood Estates moves sales office to 2 Corn Mill Way, Rockland

The Fairfield model will be the home of the new sales office at Maplewood Estates in Rockland, MA. The sales office is located at 2 Corn Mill Way in the Maplewood Estates subdivision.
The Fairfield model will be the home of the new sales office at Maplewood Estates in Rockland, MA. The sales office is located at 2 Corn Mill Way in the Maplewood Estates subdivision.

ROCKLAND, MASSACHUSETTS…

Maplewood Estates, a premier subdivision located in Rockland, Mass., recently moved its sales office from 3 Saw Mill Lane to 2 Corn Mill Way, a model home at the corner of Saw Mill Lane. The move took place on Saturday, September 27.

“The new sales office is a little deeper into the subdivision but is still fairly close to the entrance and is easily accessible off Route 123,” said Rami Itani, business manager for Stonebridge Homes, the builder for Maplewood Estates. “Even more important, 2 Corn Mill Way showcases our Fairfield model and the neighborhood that has grown in the Corn Mill Way area.”

Set on 30 acres of natural wooded land, Maplewood Estates is zoned for 72 single-family homes. With its rural wooded setting with easy access to major highways and close proximity to Rockland’s new middle school and renovated high school, the subdivision has been extremely attractive to a range of buyers. Presently, there are 21 home sites still available.

Prices for homes at Maplewood Estates start in the low $400s and model homes are available for tours, Monday through Friday, by appointment. Maplewood Estates hosts open houses on Saturdays and Sundays, 1pm to 4pm. Coldwell Banker Residential Brokerage in Norwell is the official realtor for Maplewood Estates. You can schedule a tour or request more information by contacting Nancy Kleber at 781-659-7955 or Nancy.Kleber@NEMoves.com.

Interested parties can also get more information, including plans, by visitingwww.newhomesatmaplewood.com.

About Stonebridge Homes, Inc.:

For more than 20 years, Stonebridge Homes and its team, now based in South Easton, Massachusetts, have built many residential communities throughout Massachusetts, including Tanglewood Estates (www.eastontanglewood.com) in Easton, Mass; Maplewood Estates (www.newhomesatmaplewood.com) in Rockland, Mass. and The Gables Condominiums (www.thegables.net) in Abington, Mass. More recently, Stonebridge Homes has been focusing on building and managing construction in towns of southeastern Massachusetts, including Abington, Dighton, Easton, Foxboro, Pembroke, Rockland, West Bridgewater, Westport, and Norwell. The styles of these communities have varied from imaginative condominiums to custom single‐family homes designed by its award‐winning in‐house architect, whose specialty is customizing dream homes for individuals, couples and families. Each development is built with the same commitment for quality and satisfaction.

For more information, please visit www.stonebridgehomesinc.com or call 508.230.2300.

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Edgewood Lifelong Learning Program Celebrates First Anniversary

_DSC8593-2Edgewood LifeCare Community, an award-winning, non-profit independent living LifeCare community in North Andover, MA marks the first anniversary of Edgewood Lifelong Learning (ELL) programs by introducing select programs to the community.

ELL offers lectures and programs such as those offered by Boston area universities, within a convenient locale – the Edgewood LifeCare Community at 575 Osgood Street.

Community members, educators and area professionals gather to discuss topics ranging from “The G.W. Bush Administration, Iraq, Consequences” to “Biological Secrets of Life – Uncovering the Mystery of How DNA Works in Your Body”. Workshops range from Genealogy Workshops to Poetry Writing to Judaism & Christianity: The Differences.

ELL is a unique “home grown” program, created by a 12-member committee of Edgewood LifeCare’s residents, many of whom are retired educators. These residents present a number of lectures. With courses created especially for Edgewood residents, ELL is a highly successful, one-year-old program, with 40 different courses.

“The ELL program is truly unique and one more aspect that distinguishes us from other independent living communities. The program is run by our residents who are a very active group dedicated to offering an ambitious calendar of intellectually stimulating events that the community is sure to enjoy,” Marlene Rotering, President and Chief Executive Officer of Edgewood LifeCare Community.

Select ELL programs are now open to the public. Classes fill quickly and seating is limited. To learn more about ELL and register for a class, please call 978-738-6145.

The Edgewood Difference

Founded in 1997, Edgewood LifeCare Community is an award-winning, non-profit, self-managed community focused on enriching the lives of their members. Edgewood offers independent living, health care and support services, which empowers members to be the architects of their own well-being.

Edgewood is dedicated to providing a well-rounded, intellectually stimulating and physically active environment for older adults. Members can enjoy a wide range of unique lectures, classes and films through the on-site Edgewood LifeLong Learning (ELL) Program. Edgewood’s athletic training along with 80 acres bordered by conservation land and Lake Cochichewick, offer abundant fitness and recreation opportunities – ranging from aquatics, yoga, strength training and other fitness classes to walking the trails, kayaking and fishing. The Edgewood culinary experience is farm-to-table with locally sourced ingredients offered in two dining venues, each with different seasonal menus and daily specials.

As the only LifeCare community in the Merrimack Valley, Edgewood offers refined apartment and cottage independent living for active older adults as well as “Lifestyle Assistance” in independent apartments or cottages, and short and long term health center for members, or the community on a space available basis, in need of additional support as they grow older. Edgewood LifeCare Community boasts lower entrance fees as compared to the Greater Boston area, and monthly rates for services remain stable regardless of the level of care needed. The Meadows Health Center at Edgewood LifeCare Community has been honored for the third year in a row as a U.S. News Best Nursing Home 2014.

Edgewood LifeCare Community is located at 575 Osgood Street in North Andover, MA. For more information, contact (978) 738-6145 or visit http://www.edgewoodrc.org.

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Direct Public Relations – Show Me the Money. Cranberry Country Chamber sponsors workshop, October 21.

Tired of advertising and marketing that creates work, cost and NO results?
stevewsj

The Cranberry Country Chamber of Commerce and Rockland Trust are sponsoring a workshop that outlines, step by step, how to create an on-going public relations (PR)  campaign that generates a steady, predictable stream of new customers. Set for Tuesday, October, 21, 8 a.m. – 9 a.m., the Direct Public Relations – Show Me the Money workshop will be led by Steven V. Dubin, founder of Plymouth, MA-based PR Works and veteran journalists and marketer.

The seminar is free and will be held at Massasoit Community College’s Middleboro campus located at 49 Union Street, Middleboro Center, 02346. Seating is limited and reservations can be made at www.CranberryCountry.org, or by calling the Chamber at (508) 947-1499.

Dubin is a contributing author to “Get Slightly Famous”, a book about becoming a celebrity in your field and attracting more business with less effort and “Tricks of the Trade”, the complete guide to succeeding in the advice business.

The workshop outlines how PR is the most cost effective marketing tool available to small to mid-market businesses. But what are the strategies and tactics to maximize PR? If you are a solopreneur or a mid-sized company, you HAVE to make your budget work extra hard.  How do your harness that power?

This workshop will give participants the keys to unlock FREE media coverage from both regional and trade/niche press; leverage LinkedIn discussion groups to motivate targeted, massive audiences; create Constant Contact E-newsletters that entice prospects to “take the next step”; fully use newly revitalized Facebook advertising platform to flush out new business; blog to boost search engine optimization (SEO) and drive the right traffic to your website; and wake up your website to turn visitors into customers.

PR Works has coined the phrase “Direct Public Relations”.  Previously seen as largely an unquantifiable “image” tool, PR Works has launched a new approach to PR that emphasizes direct response.  What are the techniques in making eliciting a response from PR?  What are examples of this approach? How do you measure results?

PR Works was founded 24 years ago as a traditional public relations firm and has since evolved into a full slate of PR and marketing services to help small to mid-sized companies maintain visibility and expand sales.  The company provides a wide expanse of public relations services, including strategic PR planning, social media strategy involving LinkedIn, Facebook and Twitter, web development, e-newsletters, video and sales collateral development.

Direct Public Relations – Show Me the Money. Cranberry Country Chamber sponsors workshop, October 21.Read More