Unleash the Power of The Press

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Media darling or dolt?

Are you annoyed that your competitor always seems to be quoted in the press? Regularly appearing on TV and radio?

Hey, you’ve probably forgotten more about your profession than he knows now. Why does he get all the limelight?

Simple. Your competitor stays in touch with the press through a punchy cover letter (now it is a email intro), regularly updated press kit, new story ideas that connect to stories in the news, on-going news releases that keep you on their radar, an occasional phone call to pitch a topical idea.

It’s not WHAT you know, but how well you package, get it to the right person and maintain that relationship.

Step one, the punchy email cover note alerts the editor why they should care, why their audience should care and how you can deliver the story on a silver platter for them.

Next, develop a press kit that includes a quick backgrounder on your company, your industry, a couple canned quotes, a handful of sources who can add insight and perspective – including an industry expert and a couple clients.

Additionally, draft three to six story ideas that would be of interest to your target audience. Something that is useful, entertaining or off-beat. Give each topic a snappy headline and a one sentence summary.

Keep news releases coming at them – at least one to two each month. Topics don’t have to be blockbusters. The focus could be a milestone (# of years in business, # of smiles generated), new product or service, key hire or promotion, new division, non-profit or community involvement, unusual customer scenario, human interest story, etc.

Last but not least, call editors and very succinctly show the better side of a story that would be right for their audience. Give them a could ideas, let them provide feedback. Keep in touch as to how your profession connects to new and current stories in the news.

Want some help shaping yourself into a media darling? Our trainers are ready.

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Wareham Crossing Sponsors Outdoor Zumba Fitness Series

Wareham Crossing, is sponsoring a FREE Outdoor Zumba Fitness Series with elements™, the boutique-style fitness club, on Wednesday, August 21st and 28th, September 4th and 11th from 6:30 to 7:30 p.m.

Zumba is a Latin-inspired dance fitness program with national and international influences. The outdoor Zumba series will be led by elements™ talented fitness instructors. The classes are geared towards all levels, and are open to women and men. There is no cost to attend.

“As the summer winds down, work loads increase and kids head back to school, things begin to get really hectic. Our Zumba classes are shakin’, rockin’ and hip rollin’ good times which will help keep stress levels in check,” noted Annmarie Churchill, owner of elements™.

Zumba Fitness Series will be held outside of elements™, which is located at 2421 Cranberry Highway, Unit 424, between Famous Footwear and Bath and Body Works.

To register for the class, call Elements at 774-678-0782.

About Wareham Crossing

Owned and operated by WS Development, Wareham Crossing offers a vibrant blend of retailers and restaurants in an open-air, pedestrian-friendly environment featuring wide sidewalks with benches, detailed landscaping, and a signature lighthouse reproduction. Wareham Crossing is a 675,000 square foot shopping destination that offers more than 35 thoughtfully placed stores and restaurants including JCPenney, LLBean, Loft, DSW, Longhorn Steakhouse, Qdoba Mexican Grill and more.

Wareham Crossing is located at 2421 Cranberry Highway, Route 28 in Wareham. For directions or more information, visit http://www.warehamcrossing.com or contact 781-749-7800.

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Old Colony Elder Services Receives Generous Grant from Massachusetts LifeSpan Respite Coalition and the Administration on Aging

Old Colony Elder Services (OCES) the Brockton based regional elder services agency serving seniors and individuals with disabilities throughout greater Brockton and Plymouth county, has been awarded the Massachusetts LifeSpan Respite Grant of $10,000.

OCES’ Family Caregiver Support Program was one of 10 recipients of a $100,000 grant funded through the Massachusetts LifeSpan Respite Coalition and the Administration on Aging. The Massachusetts LifeSpan Respite Grant enables OCES to provide much needed, quality respite support to family caregivers, including spouses, adult children caring for parents and grandparents caring for grandchildren.

Respite services provide family caregivers a needed break from their ongoing responsibilities. Services are customized to provide quality individualized respite options that will meet each caregiver’s needs. For example, one week of Adult Day Health Care can be provided for a caregiver’s parent suffering from Alzheimer’s; one week of camp can be provided for a caregiver’s grandchild.

This essential grant helps local family caregivers who aren’t eligible to receive public funding assistance and who could not otherwise afford respite care for their loved ones.

About OCES

Founded in 1974, OCES serves 20 towns in Plymouth County as well as Avon, Easton and Stoughton. OCES is a private, non-profit organization located in Brockton and designated as one of 27 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. The organization’s mission is to support the independence and dignity of elders and individuals with disabilities by providing essential information and services that promote healthy and safe living.

The agency has 171 employees and operates more than 15 programs serving elders, individuals with disabilities, their families and caregivers. For more information call (508) 584-1561 or visit the website at www.oldcolonyelderservices.org.

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Nonotuck Resource Associates, Inc. continues western expansion, hires two more for western Mass. locations

FLORENCE, MA, HADLEY, MA, GREENFIELD, MA…

For more than 40 years Nonotuck Resource Associates has helped transform the lives of hundreds of people with intellectual and physical disabilities by offering the personalized service of shared living and Adult Family Care. To meet the ever increasing demand from families for these non-traditional, value based services, Nonotuck has added staff to its offices in western Massachusetts.

New staff members include:

Chelsea Coty recently started as an assistant program director in Nonotuck’s offices in the Berkshires. Previously, she had worked at various human service agencies, including the Brien Center in Pittsfield and the Key Program (Pittsfield), as well as interning at the Rape Crisis Center of Worcester and the Twin Cities Community Development Corporation of Fitchburg. A native of Lee, Massachusetts, Coty holds a bachelor’s of science in sociology from Fitchburg State University.

V. Mahi Swan, RN, a South Hadley resident, joins Nonotuck’s South Hadley office after working many years in the Pioneer Valley. She has a background in skilled nursing homecare for both adults and children, and providing nursing oversight in Adult Family Care for several years. Swan received her bachelor’s degree in nursing from St. Louis University’s School of Nursing and Allied Health Professions.

“The people we hire eventually play a very important role in the lives of the families we serve, literally becoming like a member of the family. We take that importance quite seriously when hiring new people,” said George Fleischner, executive director of Nonotuck Resource Associates, Inc. “Chelsea and Mahi are great examples of the caliber of professionals we’re looking for to help our clients.”

Nonotuck offers Shared Living, Adult Family Care and Day Services for families who choose to care for their loved ones suffering with Alzheimer’s, autism, brain injuries, cancer, muscular dystrophy and other intellectual and physical disabilities at home. Based in Florence, Nonotuck has offices in Central and Western Massachusetts as well as on Boston’s South Shore and on Cape Cod. An office in the Boston area will open later in 2013.

For complete information on Nonotuck Resource Associates, including office locations, you can visit www.nonotuck.com or call Nonotuck’s main office at 413-586-5266 x104.

Caregiving with Love –  Nonotuck Resource Associates, Inc.

Founded in 1972 by a group of parents who had the courage and foresight to seek community care for their loved ones, Nonotuck has since helped transform the lives of hundreds of people with intellectual and physical disabilities by providing the personalized service of Shared Living and Adult Family Care.  Each day Nonotuck addresses the ever increasing demand from families for these non-traditional, value based, in home services with love and care.  If you are interested in finding out more about this unique service and our locations please visit www.nonotuck.com or call 413-586-5256 x 104.

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The Toothboss adds full mouth periodontal probing once a year to hygiene services

Dr. Richard Wolfert, DMD – AKA “The Toothboss”

SOUTH WEYMOUTH, MA…

Years ago, periodontitis was the number one cause of adults losing their teeth. While detection and treatment of periodontitis have dramatically improved over the years, those treatments can be quite expensive. That’s why South Weymouth Dentist Richard Wolfert, DMD—AKA The Toothboss–recently included periodontal probing as an annual part of the hygiene services his practice offers.

“Periodontitis is essentially plaque and tartar buildup under your gums. When the tartar buildup occurs under the gums, the bacteria within the tartar have a byproduct of acid that causes degeneration of the supporting structures of the tooth,” said Wolfert. “Unfortunately, many dentists don’t include full mouth periodontal probing as part of their hygiene services. So, many cases go undetected until the condition becomes serious.”

One out of every two American adults aged 30 and over has periodontal disease, according to recent findings from the Centers for Disease Control and Prevention (CDC). A study titled “Prevalence of Periodontitis in Adults in the United States: 2009 and 2010” estimates that 47.2 percent, or 64.7 million American adults, have mild, moderate or severe periodontitis, the more advanced form of periodontal disease. In adults 65 and older, prevalence rates increase to 70.1 percent.

As a preventative step, Dr. Wolfert recommends periodontal probing once a year. Periodontal probing involves the dentist or dental hygienist examining six sites on each tooth. This enables the dentist to detect a problem in its earliest stages when it’s treatable with better brushing and flossing and other non-intrusive procedures.

“The percentage of adults who have periodontal disease and periodontitis is staggering. It’s particularly troubling to see such a high percentage of young adults, age 30, already with periodontal disease,” said Wolfert. “Annual periodontal probing could make a dramatic difference in those numbers and that’s what we are aiming for here.”

Dr. Wolfert’s practice is located at 1121 Main Street in South Weymouth, Massachusetts, and accepts most insurance plans. They also accept payment from most PPO and indemnity plans, including Blue Cross/Blue Shield and Delta Dental.

For more information on The Toothboss, visit Dr. Wolfert’s website at www.toothboss.com or call 781-335-0604 to schedule a consultation.

About The Toothboss

The Toothboss offers: comprehensive examinations (written treatment and treatment plan provided); cosmetics; crowns, bridges and tooth-colored restorations; partial and full dentures; periodontics (early cases treated); oral surgery; restoration of conventional and small diameter implants; and emergency services (24-hour emergency phone number available).

The Toothboss accepts most insurance plans. They also accept payment from most PPO and indemnity plans, including Blue Cross/Blue Shield and Delta Dental. They also accept all major credit cards and have arranged payment plans through CareCredit.

To schedule an initial consultation, please call 781-335-0604. For more information, visit www.toothboss.com.

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Back to school…South Coast Improvement Co. adds to institutional client list, begins projects for Northeastern University, Boston University, Mount Ida College and Dean College

MARION, MA, BOSTON, MA, NEWTON, MA and FRANKLIN, MA…

South Coast Improvement Company (SCI), a design-build general contractor serving New England and the Mid-Atlantic states, recently started multiple renovation projects at four major colleges and universities in Boston and the greater Boston area: Northeastern University, Boston University, Mount Ida College and Dean College.

Northeastern University contracted South Coast Improvement contracted to reconfigure parts of Dodge Hall for new administrative space. The project included a new HVAC system, sprinkler upgrades and premium finish package.

“We’ve been working very closely with the architects and the Northeastern project management team in order to bring this job to completion by the start of the fall semester,” said John Alessendrini, project manager for SCI.

At Dean College in Franklin, Massachusetts, SCI undertook two major projects. The first was the historic renovation of the building envelope of the Admissions Center. SCI stripped the building stripped of all existing siding, deleaded, and installed new HardiPlank cement board siding. Part of the project called for SCI’s Senior Vice President Henry Quinlan to design a window and door trim package that had to be approved by the Town of Franklin’s Historic Commission’s since it was a 100-plus year old building. SCI also substantially improved the efficiency of the building by installing storm window units and more insulation to the building.

The second Dean project involved SCI providing design-build services for the creation of a new Math Center. The Center includes a suite of classrooms, all equipped with the latest in audio/visual equipment.

At Boston University, South Coast Improvement was recently award four major renovation projects in the 725 Commonwealth Avenue classroom building. These projects include the reconfiguration of existing space for administrative offices. This will involve significant demolition, abatement, new HVAC and mechanicals, all new lighting as well as custom door packages and premium paint and flooring finishes. All four projects began simultaneously and required a multi-faceted critical path to success. All projects must be 100 percent complete by the beginning of the academic year.

Finally, SCI provided Mount Ida College in Newton, Massachusetts with design/build services for the new President’s offices and administrative office suite. Senior VP Henry Quinlan and John Alessendrini worked with staff to develop and design the new suites to incorporate the architectural detail of the 100-plus year old building while providing the upgrades of modern business. In addition, SCI moved the campus police station to a new location, which involved a complete build-out of an unused space.

“Like our senior living and healthcare clients, conducting a project at a college requires strict adherence to process so you minimize disruption to ongoing activities at the school. Add in a deadline of finishing work prior to the fall semester and it really shows SCI at our best,” Tom Quinlan, president of SCI. “We’re delighted to add these four institutions of higher learning to our already impressive list of institutional clients, which includes Boston College, Belmont Hill School and The Rivers School in Weston.”

South Coast Improvement Co is a recognized leader in providing building and renovation services to a client base of senior living, healthcare and institutional clients. For more information, please call 508-748-6545 or visit www.southcoastimprovement.com.

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How brides can avoid trashing their wedding dress

HANOVER, MA …

A few years ago, there was a fad where brides would intentionally “trash” their wedding dress, doing everything from rolling around in the mud to actually burning their wedding dresses. With wedding season in full swing, brides who would prefer to keep their gowns intact may be unintentionally trashing their dress if the don’t take the proper steps to clean and store their wedding gowns.

“There’s so much that goes into a wedding that most brides don’t plan on steps to clean and preserve their gowns. That’s really unfortunate because a stain on your wedding day can lead to some problems if not treated correctly and in a timely fashion,” said Kevin DuBois, CEO of Lapels Dry Cleaning, an environmentally friendly dry cleaning franchise with more than 40 locations nationwide. “Honestly, if you want to preserve your dress, the best way is to seek out a professional dry cleaner prior to the wedding, show them the dress, and devise a course of action.”

A visit to a dry cleaner with your dress enables them to make a recommendation on cleaning and storage. Some dresses have beads, tassels and other items that might melt during dry cleaning. Do not remove the tag so the dry cleaner has as much information as possible about the gown.

Other steps to ensure an effective cleaning of your gown:

  • If on the day of your wedding you spill something on your dress, blot it gently as rubbing can damage the fabric permanently. Let the dry cleaner have the first shot at removing the stain.
  • Make arrangements to have your dress dry cleaned as soon as possible after your wedding. This helps avoid the danger of untreated stains becoming oxidized and increases the likelihood of a successful cleaning. If you are planning on going on your honeymoon right after the wedding, assign a friend or family member the task and bring them on your pre-wedding visit.
  • Ask to see the cleaned dress at the dry cleaner’s to thoroughly examine it. If a stain has not come out, discuss with the dry cleaner additional treatments.
  • Under no circumstances do you want to store your dress without dry cleaning first. You might think you made it through the day unscathed, but perspiration stains can affect the fabric, even after they evaporate.

“If you bought your dress from somebody local, ask them to recommend a dry cleaner. People in the business know who the better dry cleaners are and that’s where you want to bring your dress,” said Dubois. “We can’t stress enough bringing the dress in beforehand. Not only does this help when dry cleaning after the wedding but it familiarizes the dry cleaner with the dress just in case there’s an accident before the wedding.”

Lapels has pioneered its eco-friendly dry cleaning experience for the past 10 years.  Using the latest technology in equipment and cleaning solution, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes. At Lapels you can see, feel and smell the difference.

Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and a full service on-site tailor.

Lapels offers it’s customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line and the use of a 24 Hour Drop Off Service. Same day service is also available with pick-up after 5 pm.

For complete information on the Lapels Dry Cleaning, please visit www.mylapels.com.

Lapels Dry Cleaning – Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Phoenix, Chandler), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Louisiana (Monroe, West Monroe), Massachusetts (Abington, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Marshfield, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Missouri (Wildwood), New Jersey (Brick, Freehold and Verona), Ohio (Liberty Township), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Forest Village); Texas (Arlington). Additional locations coming soon to Franklin, MA, Oklahoma City, OK, Austin, TX, Brownsville, TX and Cedar Park, TX.

Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

 

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Emerson Bearing Announces Printing Division

Emerson Bearing Boston, a bearing company catering to OEM (Original Equipment Manufacturers) and MRO (Maintenance, Repair and Operations) markets around the world, has experienced increased demand for bearings and related products for prepress, offset, digital printing and paper converting, and established a Printing Division to specifically cater to these markets.

Rick Piracini, an industry solutions expert with more than a decade of experience, will oversee converting and printing clients of Emerson Bearing Boston’s Printing division, while industry expert Lee Holt oversees pulp and paper clients. They assist clients in determining which bearing technologies would be most suitable by taking into consideration the specifications, recommendations, maintenance strategies, fatigue life and wear resistance of the bearing in relation to the application.

“At every point in the process of going from pulp to print these bearings have to meet the highest standards. In the initial phase of creating paper the rolling bearings in a paper machine must meet extreme requirements: Moisture, very high temperatures, shaft deflections, high speeds and long running times,” explained Steve Katz, president of Emerson Bearing Boston.

Paper Converting

The process of converting paper into a usable form has very different bearing requirements. Slitters and rewinders require high-speed ball bearings and linear motion bearings that have high running accuracy.

Printing

To achieve the required pin sharp print quality, Emerson Bearing Boston provides high precision and wear free bearing supports for the print rollers. This insures that the impression cylinder is supported with as little clearance, and as much rigidity as possible and with very few runout errors. The NAO style needle bearing with offset cage packets has become the standard. Needle rollers, Cam Followers and yoke rollers are used extensively in the distributor roller drives, gripper shaft controls and throughout the presses. Other related products available through Emerson Bearing include: ball bearings, needle bearings, roller bearings, linear motion, free running, mounted units, oil seals, cam followers and rod ends.

Emerson Bearing Boston provides special solutions to printing and paper converting clients such as a special high speed lubricant as well as the use of ‘free running’ insert bearings and pillow blocks. These have modified seals and slingers on both sides, which allow for low start up torque and effective sealing even in high heat applications.

“The printing industry has made a come-back. Due to the increased demand, we’ve created an entire division to specifically cater to their needs,” noted Katz.

To reach Emerson Bearing’s Printing Division, contact (866) 995-8765.

The Emerson Bearing Difference

In a proud tradition, the same families that started the company in 1957 keep Emerson Bearing Boston rolling by specializing in bearings for OEM and MRO markets throughout the world. Emerson Bearing’s highly knowledgeable staff, operating from their 23,000 square foot facility, provides bearings ranging in size from 3mm to tunnel-boring 15-foot-diameter giants.

Emerson Bearing Boston provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.

Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff dedicated to delivering; same day shipping and 24/7 service, Emerson Bearing has become the leading provider of bearings to OEM and MRO markets in the U.S. They are the sister company of Action Bearing and maintain headquarters at 201 Brighton Ave. Boston, MA. For more information, contact 617-782-1400 or toll free, 800-225-4587, email info@emersonbearing.com or visit http://www.emersonbearing.com.

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Dr. Chang’s Farm of Whately, Mass. receives organic recertification for schizandra berries

Chang's Farm
Dr. Tso-Cheng Chang, owner of Dr. Chang’s Farm in Whatley, Mass., stands with one of Dr. Chang’s Farm’s main organic crops, schizandra berries. The US Department of Agriculture recently recertified Dr. Chang’s schizandra berries as organic. Featured on the Dr. Oz Show, schizandra berry supports healthy energy, vitality, cell function, calming relaxation, mental clarity, stamina, immunity, detoxification, reproduction and digestion.

WHATELY, MA…

Dr. Chang’s Farm, located in Whately, Massachusetts, recently received its recertification from the United States Department of Agriculture’s Organic Program for its schizandra berries. The recertification means that schizandra berries grown at Dr. Chang’s Farm continue to meet the requirements of the USDA’s national organic program.

“Organic” has become one of those buzz words that’s become trendy in years, sort of like the word ‘green’. Unfortunately, more than a few growers and marketers have called their crops and ingredients ‘organic’ without having gone through the process of certification in compliance with the USDA’s national organic standards. This USDA program officially defines what is organic and what is not,” said Steve Dubin, a spokesman for Chang’s Naturals, a division of Dr. Chang’s Farm that grows and wholesales their certified schizandra berries. “Given that millions of consumers today are looking for pesticide- and herbicide-free foods and supplements, complying with these standards is a top priority at Dr. Chang’s Farm.”

More specifically, to be recognized as an organic grower by the USDA, farms must produce their crops using national organic program-approved methods that integrate cultural, biological and mechanical practices that foster cycling of resources, promote ecological balance and conserve biodiversity. Use of synthetic fertilizers, sewage sludge, irradiation, and genetic engineering (GMOs) are strictly prohibited.

Organic certification is indicative of the farm’s practices since its inception in the mid 1970s when Dr. Chang began to grow fresh Chinese vegetables for his award-winning restaurant, Amherst Chinese Food. Dr. Chang has been a long-time practitioner of pesticide and herbicide-free farming. He has also utilized other earth-friendly techniques such as soil remineralization where by spraying rock dust on crops the farm has been able to consistently produce nutrient-dense food.

Dr Chang’s early commitment to these growing techniques has firmly established his farm as a leader in the movement towards density-rich foods. These include schizandra berries, Chinese vegetables sold his award-winning restaurant, Amherst Chinese Food, and the bean sprouts grown at the state-of-the-art facility located at Dr. Chang’s Farm. This ultra-modern facility produces hundreds of thousands of pounds of mung and soy sprouts every week.

In addition to being organic, Dr. Chang’s Farm’s lays claim to being the only commercial grower of schizandra berries in North America.

These super-healthy berries are rapidly becoming known throughout the U.S.  Recently featured on national television shows like Dr. Oz, people are becoming more and more aware of the word “adaptogen”.  This term has been applied to certain botanicals capable of bringing balance to the body. In short, it helps ‘adapt’ to what the body needs at the moment. One person may need energy, another stress relief. An adaptogen helps both by assisting the body to reach its optimum level of health and well-being – a state referred to by science as ‘homeostasis’.

Whether it’s in its whole berry form, beverage or powder, schizandra berry supports healthy energy, vitality, cell function, calming relaxation, mental clarity, stamina, immunity, detoxification, reproduction and digestion.

“Nowadays, millions of people are looking towards natural, holistic solutions rather than prescription drugs,” said Dubin. “USDA Organic Certification assures these consumers they can trust Dr. Chang’s Farm to give them the best schizandra berries in the world.”

Dr Chang Naturals grows and wholesales their certified organic schizandra berry powder worldwide. Consumers and retailers can learn more about this powder, and how to buy it, by contacting the distributor Lucidera at www.organicschizandra.com.  You can also order of a glass of fresh schizandra berry juice at Dr. Chang’s restaurant. Amherst Chinese has offered this for over 18 years and remains the only place in America, and perhaps the world, where you can find this healthy beverage on the menu.

For more information about Chang’s Naturals, you can visit http://www.organicchiberry.com.

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