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A high-five for the Run for Faith. 5th annual Run for Faith on Sun., August 23, 8:30am

The fifth annual Run for Faith commemorates the life of Faith “Marcy” Romboldi, who fought a courageous battle against ovarian cancer. The Run for Faith helps raise funds for local Plymouth non-profits and cancer research. Pictured here are several members of Faith’s family, including Matt Romboldi (far right), the race coordinator.
The fifth annual Run for Faith commemorates the life of Faith “Marcy” Romboldi, who fought a courageous battle against ovarian cancer. The Run for Faith helps raise funds for local Plymouth non-profits and cancer research. Pictured here are several members of Faith’s family, including Matt Romboldi (far right), the race coordinator.

PLYMOUTH, MA…

In its five-year history, the Run for Faith has carved out several niches. One of those is as a family-oriented road race that offers a more rural course than other Plymouth road races at a distance that presents a challenge for both novice and experienced runners. This year’s Run for the Faith, the fifth annual run, takes place on Sunday, August 23 at 8:30am, starting from Plimoth Plantation.

“We have added some new wrinkles to this year’s run, the most notable being prize money for the top three finishers in both men’s and women’s divisions,” said Matt Romboldi, one of the founders of the race run in memory of his mother, Faith “Marcy” Romboldi, who lost her battle with cancer in 2010.

First place finishers for men’s and women’s will receive $150, $100 for second and $50 for third. There will also be trophies for age group winners.

Romboldi adds, “There are also some extras for all participants that we think everybody will like.”

Those extras include a chip timing for more accurate time tracking. This technology also triggers a camera along the course so runners can have a photo of themselves in action during the run.

Additionally, all runners who pre-register prior to race day will be guaranteed a Run for Faith tank top.

The 4.58-mile Run for Faith loop captures spectacular views of Cape Cod Bay, the Eel River and scenic horse farms. The course features rolling hills and unmatched history.  Water stations are plentiful. Walkers are welcome.

Post-race “light refreshments” will include bananas, oranges, bagels, muffins and scones.  To amuse younger family members, a jumpy house will be available. A number of vendors will be on hand to sell their wares before and after the race.

“I think my mother would be proud of not only the amount of money we raise for charities that were dear to her, but the kind of race this is,” said Romboldi. “The Run for Faith offers something for everybody and generates funds for some incredible causes.”

During its five year history, the Run for Faith has raised more than $20,000 for Dana Farber’s Yawkey Center for Cancer Care. The run has funded two annual scholarships for graduating high school seniors from Plymouth North High School and Plymouth South High School. The Plymouth Public Library and other local non-profits are also the beneficiary of funds raised by the Run for Faith.

One hundred percent of Run for Faith entry fees goes to these charitable efforts.

The entry fee for the Run for Faith is $25 for individuals. There are reduced entry fees available for members of Girls on the Go and South Shore Running Moms. Runners can register at www.runforfaithplymouth.org.

The Run for Faith is organized by Run for Faith, Inc., which is 501(c)(3) non-profit organization created to commemorate the special life of Faith “Marcy” Romboldi who gave so much of herself to both individuals and the community.

Faith, or “Marcy” as she was known by her friends and family, was a teacher, member of the Red Hat’s Society, Sweet Adeline’s, and Daughters of the American Revolution. She was diagnosed with ovarian cancer in 2008. Marcy’s ability to fight this vicious disease with incessant might and unsurpassed grace will never be forgotten and surely serves as inspiration to those who were close. Mostly, Marcy will be remembered for her acts of kindness, generosity and thoughtfulness. Many will remember her for her two best accessories- a lovely hat and a radiant smile!

Interested sponsors can contact Matthew Romboldi at 508-400-0751. For more information, please visit www.runforfaithplymouth.org, or email info@runforfaithplymouth.org. You can view the course online at: http://www.mapmyrun.com/us/plymouth-ma/run-for-faith-plymouth-ma-route-115100461.

A high-five for the Run for Faith. 5th annual Run for Faith on Sun., August 23, 8:30amRead More

New England Burials At Sea LLC enters Japanese USA Market with “high in demand” sea burials.

Japanese Burial at Sea
Japanese Burial at Sea

MARSHFIELD HILLS, MA…

NEBAS founder, Captain Brad White reports that the country of Japan has a new and genuine interest in New England and it is not relating to Blue Fin Tuna but in the sea burial category.

Kenji McCulley, Associate Producer General Bureau for America of NHK, Japan’s national television network, a.k.a Japan Broadcasting Corp. stated, “This burial at sea topic is of great interest to our audience as Japan is facing an increasing scarcity of land for cemeteries.  People are looking for better ways to bury their loved ones.” 

White said, “The NHK documentary team from NY and Tokyo showed an interest in our business model and was invited to attend a private family burial at sea event on June 29, 2015, organized by www.NewEnglandBurialsAtSea.com in Newburyport, MA and they recordered a New England family performing the dual scattering of the cremated remains of their father and sister three miles to sea, east of Plum Island, Massachusetts, USA –a place where they loved to summer and their final wish was to be scattered there.  The family contacted NEBAS and easily arranged the beautiful scattering ceremony attended by family and friends and followed by a catered luncheon” said White.

Kenji also added, “I read about New England Burials At Sea and was hoping to include it in our report. As Japan is an island country, I believe our audience would be interested in hearing about this method. I was hoping to learn more about the origins of the company, how the idea came about and how the company hopes to grow in coming years as more urbanization in the US squeezes out cemetery grounds.”

Capt. Brad White said, “I was pleased to meet the NY team in Boston, MA and invite them aboard to see first hand the quality and caring that goes into each and every event.  Especially since NHK is Japan’s national television network, carried in over 30 million households across the country. The English language network NHK World, is in over 150 countries, and the segments will air in all during July 2015.

White added, “Our short term goal is to promptly service U.S. based Japanese families on the east and west coast with affiliate Ashes On The Sea in a customized way with over 84 vessels departing from 46 ports –typically within an hours drive of their home.  

To prepare for the expected increased web traffic, NEBAS has added a new Japanese specific web page informational section to its’ robust site that can be easily accessed by visiting   www.japaneseburialsatsea.com as well as Japanese telephone translators to assist in new reservations.

New England Burials At Sea LLC enters Japanese USA Market with “high in demand” sea burials.Read More

Loads of caring. Mass. Lapels Dry Cleaning customers show generosity in clothing drive to benefit Big Brother/Big Sister

(l-r) Kevin Dubois, CEO of Lapels Dry Cleaning, Rich Delbou, manager of Lapels Dry Cleaning of Cohasset, MA, Steve Beck, executive director Big Brother Big Sister Foundation.
(l-r) Kevin Dubois, CEO of Lapels Dry Cleaning, Rich Delbou, manager of Lapels Dry Cleaning of Cohasset, MA, Steve Beck, executive director Big Brother Big Sister Foundation.

ABINGTON,MA, ALLSTON,MA, BEDFORD, MA, BOSTON, MA, CAMBRIDGE, MA, COHASSET, MA,  DEDHAM, MA, EASTON, MA, FRAMINGHAM, MA, FRANKLIN, MA, HANOVER, MA, HINGHAM, MA, MARSHFIELD, MA, NATICK, MA, NEEDHAM, MA, NEWTONVILLE, MA, NORTON, MA, QUINCY, MA,  WALPOLE, MA, WESTFORD, MA, WESTWOOD, MA and WILMINGTON, MA…

Each year, Lapels Dry Cleaning stores across the country host clothing drives to benefit Big Brother/Big Sister organizations.  With seven states participating in this year’s drive, held May 2 to May 17, customers donated 8875 pounds of clothes at Massachusetts stores (Lapels Dry Cleaning of Cohasset customers donated the most at 1725 pounds);  11565 overall. That has a value of $11,565 or a $1 per pound.

As impressive as the weight of the clothes might be, what it represents to Big Brothers Big Sisters organizations is the real value of the drive. The clothes donated will be resold at various thrift shops and other second hand clothing stores, helping to fund Big Brothers Big Sisters programs in Arizona, Connecticut, Louisiana, Massachusetts, Missouri, New Jersey and Rhode Island.

“This annual event has benefitted hundreds of people involved in the Big Brother/Big Sister organization across the country,” said Steven Beck, executive director Big Brother Big Sister Foundation. “We can’t thank Lapels Dry Cleaning enough for putting this annual drive together and to their customers for their generous donations.”

By state, Lapels Dry Cleaning customers donated:

  • Massachusetts – 8857
  • Arizona – 437
  • Connecticut – 438
  • Missouri – 50
  • New Jersey – 1098
  • Rhode Island – 340
  • Louisiana – 345

“The simplest way to put it is our customers care. They care that their clothes are cleaned in an environmentally friendlier way and they care about their fellow citizens in the community,” said Kevin Dubois, CEO of Lapels Dry Cleaning, an environmentally friendly dry cleaner with more than 70 locations nationwide. “What’s really impressive about our customers’ generosity is that these donations take place over a two-week period. That’s a lot of clothes in a very short period.”

Lapels has pioneered its eco-friendly dry cleaning experience for the past 12 years. Using the latest technology in equipment and cleaning solution, Lapels is one of the few dry cleaners in the U.S. able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes. At Lapels you can see, feel and smell the difference.

Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and a full service on-site tailor.

Lapels offers its customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line and the use of a 24 Hour Drop Off Service. Same day service is also available with pick-up after 5 pm.

For complete information on Lapels Dry Cleaning, please visit www.mylapels.com.

Lapels Dry Cleaning – Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler, Scottsdale), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Florida (Fleming Island, Orange Park) Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Allston, Bedford, Boston, Boston Seaport, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Hingham, Marshfield, Natick, Needham, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Mississippi (New Albany, Tupelo), Missouri (Wildwood), New Jersey (Brick, Freehold), Ohio (Liberty Township), Oklahoma (Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island), Texas ( Bee Cave, Brownsville,). Additional locations are coming soon to Jacksonville, Fleming Island, Tampa and Orange Park, FL, Martha’s Vineyard, Waltham and Wakefield, MA; Rochester Hills and West Bloomfield MI;; Pontotoc and Oxford, MS.

Lapels Dry Cleaning has received a number of accolades in the franchise world. That includes being ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels has also achieved acclaim in the dry cleaning industry. Lapels Dry Cleaning CEO Kevin Dubois is the co-author of Entrepreneurial Insanity in the Dry Cleaning Business, sold on Amazon.com.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

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Georgia CALLS Sponsors SAFFT 5K Event on July 11th

Mark Mobley, Executive Director, Georgia CALLS
Mark Mobley, Executive Director, Georgia CALLS

Georgia CALLS, the Georgia Center For Abundant Living Life Skills, a unique 501(c)3 non-profit helping high-risk, returning citizens make a successful transition from incarceration back into society as business entrepreneurs, is a proud sponsor of “Color Outside the Lines 5K” to benefit foster and adoptive children and families in crisis.

The Color Outside the Lines 5K will be held on Saturday, July 11, 2015 at 8 a.m. at Cumming Fairgrounds, 235 Castleberry Road, Cumming, GA. It is presented by Supporting Adoption & Foster Families Together (SAFFT), a 501(c)3 non-profit that protects children, rebuilds families and empowers caregivers.

The event is for all ages. Participants will enjoy an exciting, timed 5K in a safely designed course inside the fairgrounds, complete with music and color throws. There will be an after party, with awards presented for first, second and third place for each age group as well as a giant paint throw to round out the event.

Georgia CALLS will have an informational tent on-site with giveaways so attendees can learn more about how their program is transforming mindsets, growing leaders and building entrepreneurs, one life at a time.  Community awareness surrounding this reentry initiative is a key component to building better communities and creating safer neighborhoods.

“Georgia CALLS and SAFFT are similar in mission, in that we provide resources and support to help and empower those who need it and to make a difference in people’s lives,” said Mark Mobley, Executive Director of Georgia CALLS. “We believe that supporting our fellow non-profits is essential and are honored to sponsor this important event.”

“We are honored and humbled that Georgia CALLS is our Title Sponsor this year. We love and believe deeply in their mission and we consider them one of our strongest partners. We look forward to hosting their team and the hundreds of runners on July 11th to support our mission to protect children, rebuild families, and empower caregivers in our community,” said Ashley Anderson, Executive Director of SAFFT.

More than 400 runners participated in last year’s 5K. Every runner receives a shirt, a swag bag and a color packet for the after party. To learn more about the event, sign-up, and watch last year’s outrageous recap video visit safft.org/color.

About SAFFT

Supporting Adoption & Foster Families Together (SAFFT), is a non-profit organization with a mission to protect children, rebuild families, and empower caregivers. Through years of working with hundreds of children and families, SAFFT discovered that families in crisis are part of a generational cycle passed down to children causing decades of family abuse, addiction, child neglect, homelessness, unemployment, and severe poverty. Since early 2009, SAFFT has successfully developed and implemented multiple programs of support at the ground level in Forsyth County Georgia and supports neighboring counties including Cherokee, Dawson, Hall, Gwinnett, and Fulton. The SAFFT model includes a supervised visitation center, scholarship programs for foster & adopted children, a resource closet, foster and adoptive gatherings including ongoing parent night out events, a domestic violence visitation and exchange program for victims, parenting classes, and a Christian mentoring program. SAFFT’s leadership strongly believes change begins with the entire community including the families in crisis, the children in foster and adoptive care, caregivers supporting the children, and organizations charged with protecting and serving the children and families. To learn more about SAFFT, visit www.safft.org.

About Georgia CALLS

Georgia CALLS, Georgia Center For Abundant Living Life Skills, located in Buford, GA, is a 501(c)3 organization created to ease the transition from incarceration back into a productive, healthy routine in the community. This unique reentry initiative is a pioneering collaboration between non-profit, for profit and government entities working together for the common good of society.

Georgia CALLS, a program in partnership with the Governor’s Office of Transition, Support & Reentry, the Georgia Department of Corrections and Phillips Transitional Center, is transforming mindsets, growing leaders and building entrepreneurs up, one life at a time.

Utilizing a powerful combination of exclusive job/life skills training, paid work experience in the call center, intensive case management services, and optional discipleship classes, participants in the Georgia CALLS program learn to build strong character, explore their own entrepreneurial desires, and in turn give back to their own communities. Georgia CALLS works to make a lasting community impact by cultivating entrepreneurs and mentoring participants to be the CEOs of their lives. For more information about Georgia CALLS, visit http://www.gacalls.org.

 

Georgia CALLS Sponsors SAFFT 5K Event on July 11thRead More

Cambridge Home Cooling Experts Outline Ductless Air Conditioning Advantages

Tim Flynn and the Winters team
Tim Flynn and the Winters team

Winters Home Services, an award-winning provider of plumbing, heating and cooling services to the greater Boston area, outlines the benefits of Ductless Air Conditioning and offers homeowners a special “buy back” discount for their window air conditioning units when they install a ductless cooling system.

“Ductless cooling systems are energy efficient and much more effective at cooling the home than window units. They may be installed in any home, regardless of whether there is existing ductwork. And, the systems are extremely quiet,” explained Tim Flynn, owner.

Advantages of ductless cooling systems include allergen filtration, energy efficiency, ease of installation, convenience and superior home comfort.

Winters Home Services has announced a special “buy back” program, where essentially, the company gives the homeowner a $25 discount towards new ductless cooling installation for every old window air conditioning unit no longer needed.

Flynn continued, “Once a homeowner has experienced the superior performance of a ductless cooling system, they will never again use a window unit. A ductless cooling system is about half the cost of a central air system and best of all, can be installed in a day.”

Winters Home Services installs Mitsubishi, Fujitsu and Samsung ductless cooling systems. Single-zone ductless cooling systems are ideal for homes without ductwork, and provide individual comfort control wherever needed, such as in home offices, bedrooms and more. Each unit connects to a compact outdoor condensing unit. With Multi-zone ductless cooling systems, individual air handling units located in within a home’s zone (of several rooms) can be connected to a single outdoor condensing unit.

To arrange a ductless cooling consultation, contact Winters Homes Services at 866-482-7586.

About Winters Home Services

Winters Home Services is an award-winning service company based in Cambridge, Massachusetts, specializing in plumbing, heating, cooling, and home monitoring services. Offering the first-to-market CarePlus Home Monitoring Program and lifetime guarantees on many of their services, the company focuses on high quality workmanship and consistent world-class customer service. Winters Home Services promises to fulfill the needs of every customer with a sense of urgency, ensuring comfort, safety and well-being.

Winters Home Services is one of the largest residential plumbing companies in the greater Boston-area with a large fleet on the road and a full staff of licensed and insured plumbers and technicians. Tim Flynn, owner, was recently named a Boston Power Player, helping Boston residents meet their real estate goals. Flynn has shared plumbing, HVAC and home monitoring tips on New England Real Estate Journal (NEREJ) Radio, Boston.com Real Estate Talk Boston and WPLM-FM 99.1. For more information, call 866-482-7586 or visit wintershomeservices.com.

 

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Back to healing. Dr. Clive Bridgham selected Chiropractic Physician of the Year by Chiropractic Society of Rhode Island.

Dr. Clive Bridgham
Dr. Clive Bridgham

RHODE ISLAND…

The Chiropractic Society of Rhode Island (CSRI) recently named Dr. Clive Bridgham as “Chiropractic Physician of the Year” at its board of directors meeting last month. Dr. Bridgham is a licensed chiropractic physician and the owner of Barrington Chiropractic and Sports Medicine Clinic, 282 County Road, Barrington, Rhode Island.

“Dr. Bridgham is a very deserving winner of Chiropractic Physician of the Year honors,” said Dr. Michael Gottfried, current president of CSRI and a chiropractor at Aquidneck Chiropractic of Middletown. “He has been a tireless advocate of chiropractic both at his practice and in the community. We’re proud to have him amongst our ranks as a member of CSRI.”

A former president of CSRI, Dr. Bridgham has given testimony and met with elected officials at the Rhode Island state house to advocate chiropractic awareness and improve the health and wellness of the citizens of Rhode Island.

Dr. Bridgham is a Diplomate of the American Chiropracticin Board of Sports’ Physicians. He has been a part of a number of medical treatment teams for international competitions in surfing, skiing, and the X-Games over his 25 years as a chiropractor, and has served as a physician for the United States Surfing, Windsurfing and Biathalon teams . Most recently, Dr. Bridgham was the chief medical officer for a rugby tournament in Newport, with more than 100 athletes from middle and high school teams from Rhode I, Massachusetts and Connecticut competing.

“Knowing the level of chiropractic professionals we have in our Society, this is really quite an honor,” said Dr. Bridgham. “Public awareness regarding the benefits of chiropractic has increased dramatically over the years. I’m happy to be a part of the movement that seeks natural alternatives to better health.”

CSRI, founded in 1918, is one of the oldest chiropractic associations in the country and represents over 60 of the practicing chiropractic physicians in the state of Rhode Island. Membership benefits include networking events, business and educational workshop, legislative support and other activities that promote chiropractic the number one natural healing choice.

Chiropractic Society of Rhode Island is located at 1272 West Main Road, Building 2, Middletown, RI 02842. For more information, call (401) 207-0700 or visit www.RIchiro.org.

Back to healing. Dr. Clive Bridgham selected Chiropractic Physician of the Year by Chiropractic Society of Rhode Island.Read More

A Plus for workers and maintenance. SelecTech unveils StaticStop’s Freestyle ESD Plus flooring

freestyleplus-swatchesAVON, MA…

When it comes to choices of ESD flooring, most companies will opt for the flooring that minimizes the impact of static electricity first and foremost, with comfort and cleanliness coming in a distant second. With StaticStop’s FreeStyle ESD Plus™ product, SelecTech, Inc., a leader in the manufacture of innovative flooring products from recycled materials, provides electronics manufactures the best of all worlds.

StaticStop’s FreeStyle ESD Plus™ employs a patented interlocking technology for easy installation but with a special twist. Each ESD Plus tile comes with a polyurethane finish pre-applied. Other ESD floors require finishes to be field-applied and re-furbished regularly.  Consequently, StaticStop’s FreeStyle ESD Plus™ finish looks better longer and is far easier to maintain.

“ESD floorings, by definition, are softer than your average flooring. That makes the floor more comfortable to stand on for longer periods, which workers like, but dirt can get ground into the tile. That makes ESD tiles more work to maintain,” said Thomas Ricciardelli, president of SelecTech, Inc., parent company of StaticStop. “StaticStop’s FreeStyle ESD Plus™, with its polyurethane finish, gives you the benefit of a floor that mitigates the impact of static electricity, looks great and is easy to maintain. And with our interlocking technology, areas of the floor that experience more use can be replaced individually as needed.”

“We’ve had several new customers choose FreeStyle ESD Plus™. These companies are in the business of manufacturing electronic products,” said David Leventhal, a Northeast distributor of StaticStop products. “All report the same thing. It looks great, it’s more comfortable and easy to maintain. In fact, we have already had customers place additional orders of ESDPlus for other parts of their facility because they liked it that much.”

With its interlocking technology, StaticStop’s FreeStyle ESD Plus™ flooring allows for installation without messy glues or adhesives. Consequently, new flooring can be installed with little or no down time.

In addition to being made largely from recycled materials, StaticStop’s FreeStyle ESD Plus™ is made from mostly recycled materials that are 100 percent recyclable. These materials create a static-controlled environment that’s perfect for industries that significantly utilize electronics and sensitive data like electronics manufacturing, communications, aerospace, biotech, healthcare industries, and other high-tech industries.

StaticStop’s FreeStyle ESD Plus™ is manufactured to provide a durable and long-lasting floor covering under a range of temperature and exposure conditions and is backed by a 10-Year limited warranty against wear. To request samples and a copy of ESD flooring binder, please call 508-583-3200 or visit www.selectechinc.com.

About Static Stop

Static Stop is a division of SelecTech, Inc., which was founded in 1993 with the mission of creating valuable products from scrap plastics. The company has become a leader in the manufacture of flooring products from recycled materials and uses one million pounds of recycled materials annually. Their products are made with up to 100 percent recycled content, are 100 percent recyclable and installed without adhesives making them some of the “greenest” and most cost-effective flooring products available. The unique interlock system on SelecTech’s flooring products enable them to be installed at a much lower cost, without a lot of costly downtime, which provides significant value to customers.

Selectech’s ESD flooring division, Static Stop™, is a full service ESD flooring products and services provider. Static Stop manufacturers patented interlocking ESD flooring products including Freestyle ESD™ and Selectile ESD™ interlocking tiles. They also offer a full service line of ESD flooring including ESD Vinyl Tile, ESD Carpet Tile, ESD Epoxy Coatings and ESD Cleaning and Finishing products.

Using state-of-the-art technology and innovative product design, SelecTech created the top performing Place N’ Go residential flooring products, which are available at Home Depot. They are also the creators and manufacturers of the renowned commercial and industrial FreeStyle Flooring™ and BioLock™ products. SelecTech is a vendor partner of Health Care Institute (HCI), an International Facility Management Association (IFMA) alliance partner and Starnet, an international flooring contractor cooperative. The company is headquartered at 33 Wales Avenue, Suite F in Avon, MA. For more information about SelecTech, visit http://www.selectechinc.com.

A Plus for workers and maintenance. SelecTech unveils StaticStop’s Freestyle ESD Plus flooringRead More

What?  Text message says “Texting is the best attention getter!”

 

Right. In looking at ALL the marketing tools and channels that can generate immediate and tangible results, the most overlooked is the massive power of a texting campaign.

Do you read your text messages?  Do you respond to them?

Don’t get me wrong.  I fully understand that unsolicited text message ads are really, really annoying.  We insist that clients entice customers to OPT IN to a text campaign. Most often a free item, additional service or complimentary information are the catalyst.

Critical. Customers can opt out at ANY time by texting the word STOP.  They are immediately removed from the system.

Also, it is important to emphasize that your Text Partners will receive special offers, discounts and information prior to all other customers. They are on the leading edge.

R U a believer yet?  This could be a Gr8 addition to your marketing plan.

Here are some text marketing statistics –

  • 98 percent of text messages are read and responded to within 90 seconds (compared to 2.5 days for email.)
  • Coupons received via texting campaigns are much more likely to be redeemed and shared than mail coupons.
  • Users are less likely to opt out, about 5%, of a texting campaign than an email campaign.

The reason texting works?  Text messages are a highly intrusive form of communication. The reason why most text messages are read and responded to is because unlike an email or tweet, a text message typically comes from someone in your inner network.  Reading and responding to a text message from your wife, child, or BFF is not the same thing as engaging with an ad.

Also, text campaigns have high engagement rates because they are targeted to an already highly engaged audience.  Consumers do not casually hand out cell numbers to companies. That exchange of information typically happens after a consumer has already made a purchase (like at the clothing or tech store checkout lane) or, as previously mentioned, are enticed with a special offer.

When a customer opts into a texting campaign, they signal their willingness to receive intrusive ads. These engaged customers are likely to return to your business whether you run a texting campaign or not.  They are already fans. Texting will help remind them to buy from frequently, spend more and refer their friends.

How do you start building the text database and campaign?

Like any campaign, consistency is the key. PR Works is helping clients with texting campaigns with an innovative, online platform that provides robust statistics, scheduling options, instant feedback to your mobile # or email address, etc.

Cost for licensing the program is approximately $60/month based on 500 credits (500 outgoing text messages). If you do NOT use those credits during the month, which we won’t to start, they get rolled into the next month.

stevewsjText me, if U R enticed – mobile # 781 864 1837.

What?  Text message says “Texting is the best attention getter!”Read More

Old Colony Elder Services Announces Merger with Mayflower RSVP

Diana DiGiorgi, Executive Director of OCES
Diana DiGiorgi, Executive Director of OCES

Old Colony Elder Services (OCES), the Brockton based regional agency serving older adults and individuals with disabilities throughout greater Brockton and Plymouth County, has acquired the Mayflower Retired & Senior Volunteer Program (RSVP).  As of April 1, 2015, the Mayflower RSVP is integrated with OCES’ Community Programs.

Mayflower RSVP was founded 41 years ago with the mission of helping adults age 55 and older remain active and healthy by providing them with volunteer opportunities in their communities. The organization has operated with grants from the U.S. federal agency Corporation for National and Community Service (CNCS) and has several hundred volunteers working with service partner organizations. Recently OCES was awarded a three-year grant from CNCS to operate the RSVP of Plymouth County concentrating on focus areas including Economic Opportunity, Education, Veteran and Military Families, and Healthy Futures.

OCES has run its own volunteer programs for many years and has also been a service partner of Mayflower RSVP for the last few years with volunteers in OCES’ Nutrition Program and Money Management Program. The two organizations that share similar missions and philosophies, have been working to transition staff and systems for the last six months.

“Our goals are to further develop the RSVP within the OCES framework, expand opportunities for volunteers of all ages, and deepen relationships with service partners throughout the area,” explained Darcy H. Lee, Executive Director and Chief Operating Officer of Mayflower RSVP (whose title will become OCES’ Volunteer Program Manager and Mayflower RSVP Project Director).

“Volunteers are essential to our organization.  We embrace this exciting development and look forward to working with businesses and citizens throughout the greater Plymouth County area to expand opportunities and promote volunteerism,” said Diana DiGiorgi, Executive Director of OCES.

About Mayflower RSVP – Mayflower RSVP’s mission is to provide meaningful opportunities to volunteers aged 55 and older that provide personal fulfillment by utilizing their life skills and experiences to contribute to various organizations, and improve the quality of life for Plymouth County citizens. Mayflower RSVP is a designated national Certifying Organization for the President’s Volunteer Service Award Program, which is the premier volunteer awards program in this country. Mayflower RSVP is one of 750 volunteer programs in a national network with funding from the Corporation for National & Community Service, enabling older Americans to make a difference in their local communities. Its service area covers all of the communities in Plymouth County. For more information, call 508-746-7787 or visit www.mayflowerrsvp.org.

About OCES

Founded in 1974, OCES serves 20 communities in Plymouth County as well as Avon, Easton and Stoughton. OCES is a private, non-profit organization located in Brockton and designated as one of 27 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of elders and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency has 215 employees and operates more than 15 programs serving older adults, individuals with disabilities, their families and caregivers. For more information call 508 584-1561 or visit www.ocesma.org.

About CNCS http://www.nationalservice.gov/about

 

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