Unleash the Power of The Press

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It is that THANKING TIME OF YEAR.

 

In taking an ever so brief pause, here are THANKFUL thoughts:

Thanks for editors who return our calls.

Thanks for editors who don’t require us to call.

Thanks for coverage that is included online and can be repurposed.

Thanks for clients who respond to emails.

Thanks for online news sites that spider so well.

Thanks for online press lists that get us direct to the right editor.

Thanks for flights that take off on time. And land early.

Thanks for fast speed Internet connections at Panera Bread.

Thanks for networking groups that deliver new opportunities.

Thanks for BRIEF teleconference calls.

Thanks for recognition when deserved, criticism when needed.

Thanks for colleagues, clients and encounters that make us laugh.

Thanks for our families who tolerate our hours, moods and distractions.  

 

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PR Works becomes a Constant Contact Business Partner and offers full e-Newsletter services

E-newsletter service is now only a click away. PR Works, a public relations and marketing firm based in Kingston, Mass. and serving clients throughout the U.S., has become a Constant Contact Business Partner and offers full e-Newsletters, including writing, design and dissemination.

As a business partner, PR Works has the capability to create and manage Constant Contact email campaigns for clients, which in turn enables their clients to very inexpensively and consistently stay in front of their existing customer base and network. In this way, PR Works’ clients are better able to solidify their customer relationships while potentially generating new business leads.

Utilizing Constant Contact’s marketing tools, PR Works is able to develop, design and disseminate e-newsletters, surveys and other promotional materials via email to recipients who have opted-in to a client’s Constant Contact mailing list. After an email has been delivered, PR Works is able to see how many recipients opened, clicked and forwarded the email by generating a Constant Contact campaign report. Constant Contact subscriber reports enable the company to track new and removed contacts and more. Constant Contact, which has a strict “no SPAM” policy, maintains all email lists, automatically adding and removing recipients who opt-in and out of email subscription.

According to Steve Dubin, president of PR Works, “A business’ existing customer base and network is a valuable commodity. Staying in front of clients online helps keep that bond intact by virtue of regular interaction. As a Constant Contact business partner, we take the marketing chore of creating, distributing and tracking e-newsletters and other materials off our clients’ plates so they can concentrate on what they do best.”

He continued, “We have the capability to analyze results from each mailing which helps us to determine what works for each client. Then we factor it into strategic development of their PR campaign.”

Short, informational e-newsletters that provide tips or inform customers of news or events enable PR Works clients to circumvent the postage, printing, graphic design and mailhouse service cost of traditionally printed newsletters. PR Works assists with the strategy, development and consistent production of e-newsletters and other promotional materials on their clients’ behalf.

The company provides Constant Contact capability to clients who are on retainer and also to those opting for a la carte public relations and marketing services.

For more information, contact PR Works at 781-582-1061 or visit www.prworkzone.com.

PR Works offering The Works

PR Works Public Relations agency offers a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, e-mail campaigns, advertising campaigns, direct mail, and telemarketing.

PR Works is headquartered in Kingston, MA. For more information, visit www.prworkzone.com or contact (781) 582-1061.

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Blog on and cash in on the traffic

In a previous blog, we talked about blogging as a means to generating traffic on your Web site. Here’s a little more detailed explanation as to why.

Blogs provide you with the opportunity to showcase your expertise in a more casual, less salesy forum. With a little research on the keywords that people are searching for in your area of expertise, you can create keyword-heavy blogs that can generate search engine traffic.

Besides helping more people find your site via the search engines, a blog, if written well and with useful content, can make those visitors stick around your site a bit longer. Perhaps even visit again on their own if the blog information is useful and updated on a regular basis.

So, you’re probably saying, who’s got time to run a business and blog. The answer is that you can probably repurpose existing information.  It is likely that you already have an abundance of material you could convert into a short 150 to 300-word blog. Press releases, E-newsletters, announcements, some Web content, brochure content and ads can all be repurposed into blog content. Just remember that blogs on a business site should be there to inform. If you can achieve that goal, the sales will come.

PR Works helps clients maintain a consistent page one online search presence with a variety of efforts, including planning and posting blog entries.  Contact us if we can help you with basic blogging and tackling.

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Your Web site: A 24/7/365 PR Agent…if you use it right.

The Web can be your full-time, round the clock PR agent. If you’re not driving traffic to that site, it’s the proverbial tree falling with nobody to hear it: you’re not making any noise.

There are many affordable ways to drive traffic to your Web site, such as:

  • Blogs – A great place for keyword rich content on your areas of expertise to drive search engine traffic to your site.
  • Ezine or e-newsletters – whether it’s weekly, monthly or even quarterly, by sending out an e-newsletter to existing or potential customers with a link back to your Web site, you can get a substantial amount of traffic.
  • News room – create a newsroom on your Web site to post your press releases. Again, keyword rich content about your area of expertise can only help draw traffic.
  • Press release online distribution sites – PR Web and other online distribution sites give you the opportunity to link back to your site. Because sites like this have so many sites linked to it, your press releases do very well in the search engines.
  • Article sites – just like online distribution sites, article sites give you a chance to post articles and link back to your site. Just like blogs, you can include keyword heavy content to improve your search engine rankings.
  • Reciprocal links – by having other Web sites post a link to your site on their Web site, you can increase traffic to your site and improve your search engine rankings.
  • E-mail signatures – always use an e-mail signature that includes your Web site. You’d be surprised how much traffic this can draw from the curious people you correspond with.

The difference between having a Web site and a Web presence is traffic. Unfortunately, many businesses think that just by building a Web site, the people will come. That only happens in the movies. If you want them to come to your Web site, you’ve got to make it easy for visitors to get there. By following some or all of the above steps, you can be the designated driver.

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Refuse to Participate in the Recession

 

You can either let the economy define your business or you can create your own path!

Consider FREE news coverage as one of your first opportunities.  But what is news?  How do you package it?  Who do you send it to?

Let’s start with what are the hot buttons for real news that will generate real coverage. What is a feature story in the Local Daily Tribune worth? The Nearby Big City Business Journal?  The Weekly Chronicle?  Thousands or more.

This “editor approved” information is said to have 10 times the impact of traditional, paid advertising.  Public relations helps “position” your company as the “top of the mind” choice and “innovator” in your field.  This brand name recognition and expert position will pave the way for new and expanded business.

In effect, the media blows your horn for you and, if well orchestrated, you can name the tune.

  • Milestones
    Example – 1,000th giddy customers, 2,000 handshakes

  • Anniversary
    Example – # of years in business

  • Gold Standard Student
    Example – Work with the local high school to recognize exceptional students and give them recognition.

  • Community involvement
    Example – Take a bow when donating either money or services.

  • New key staff or additional training or promotion
    Example – Announce a new manager, seminar attendance, new title.

  • New technologies
    Example – Announce new software breakthrough, etc.

  • Trends
    Example – How is this impacting modern day life.

  • Human interest
    Example – Unusual stories of hope, inspiration, humor.

  • Useful tips
    Example – How can someone better use your service/product.

  • Special day or event
    Example – Create your own celebration day.

Your local daily newspaper may print the article this week. Your community weekly may run it next week.  The regional business journal may not have space for it until next month.  Yet, the cumulative effect is “time released” visibility. 

News releases are often the catalyst for bigger, feature stories.

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