In a previous blog, we talked about blogging as a means to generating traffic on your Web site. Here’s a little more detailed explanation as to why.
Blogs provide you with the opportunity to showcase your expertise in a more casual, less salesy forum. With a little research on the keywords that people are searching for in your area of expertise, you can create keyword-heavy blogs that can generate search engine traffic.
Besides helping more people find your site via the search engines, a blog, if written well and with useful content, can make those visitors stick around your site a bit longer. Perhaps even visit again on their own if the blog information is useful and updated on a regular basis.
So, you’re probably saying, who’s got time to run a business and blog. The answer is that you can probably repurpose existing information. It is likely that you already have an abundance of material you could convert into a short 150 to 300-word blog. Press releases, E-newsletters, announcements, some Web content, brochure content and ads can all be repurposed into blog content. Just remember that blogs on a business site should be there to inform. If you can achieve that goal, the sales will come.
PR Works helps clients maintain a consistent page one online search presence with a variety of efforts, including planning and posting blog entries. Contact us if we can help you with basic blogging and tackling.