The Web can be your full-time, round the clock PR agent. If you’re not driving traffic to that site, it’s the proverbial tree falling with nobody to hear it: you’re not making any noise.
There are many affordable ways to drive traffic to your Web site, such as:
Blogs – A great place for keyword rich content on your areas of expertise to drive search engine traffic to your site.
- Ezine or e-newsletters – whether it’s weekly, monthly or even quarterly, by sending out an e-newsletter to existing or potential customers with a link back to your Web site, you can get a substantial amount of traffic.
- News room – create a newsroom on your Web site to post your press releases. Again, keyword rich content about your area of expertise can only help draw traffic.
- Press release online distribution sites – PR Web and other online distribution sites give you the opportunity to link back to your site. Because sites like this have so many sites linked to it, your press releases do very well in the search engines.
- Article sites – just like online distribution sites, article sites give you a chance to post articles and link back to your site. Just like blogs, you can include keyword heavy content to improve your search engine rankings.
- Reciprocal links – by having other Web sites post a link to your site on their Web site, you can increase traffic to your site and improve your search engine rankings.
- E-mail signatures – always use an e-mail signature that includes your Web site. You’d be surprised how much traffic this can draw from the curious people you correspond with.
The difference between having a Web site and a Web presence is traffic. Unfortunately, many businesses think that just by building a Web site, the people will come. That only happens in the movies. If you want them to come to your Web site, you’ve got to make it easy for visitors to get there. By following some or all of the above steps, you can be the designated driver.