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South Shore Ad Club

“Meet the Marketing Director” at Hingham Beer Works at the Hingham Shipyard

The South Shore Ad Club is sponsoring another “Meet the Marketing Director” networking event at the Hingham Beer Works, 18 Shipyard Drive Hingham Shipyard on Wednesday, September 25.  The event kicks off at 5:30 p.m. and will include a short presentation from the micro brewery and restaurant outlining their marketing program

 

The entire business community is invited to attend and enjoy hand crafted beer and networking.  Cost is $20 for South Shore Ad Club and participating networking groups, business associations and Chamber of Commerce members. Non-member cost is $25.  Complimentary refreshments and beverages will be available.

 

About The South Shore Ad Club

 

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

 

To RSVP, visit www.SouthShoreAdClub.com.

 

 

 

 

 

 

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Peter Tedeschi of Tedeschi Food Shops speaks at Groundhog Day Advertising and Business Expo

What could be more “convenient” and appropriate? The current patriarch of Tedeschi Food Shops, Peter Tedeschi, will be the keynote speaker the third annual South Shore Ad Club’s Groundhog Day Advertising and Business Expo.
The event will be held just prior to Groundhog Day on Thursday, January 31, 3 – 7 p.m. at the Holiday Inn, 929 Hingham Street (Route 228), Rockland, MA.
The free event is focused on helping connect regional businesses with advertising and business resources. Peter Tedeschi of Tedeschi Food Shops will reveal the secrets of his South Shore-based success at 5:30 p.m.
Tedeschi Food Shops is a proud and omnipresent tradition on the South Shore and beyond. The company was founded in 1923 by Peter’s grandfather Angelo and has grown to 200 stores.
The Groudhog Day expo’s exhibit hall – featuring advertising service providers and other business services – will be open from 3 – 7 p.m. More than 50 exhibitors will share the latest in advertising/marketing tools and techniques. A cocktail and networking reception will be held from 5 – 7 p.m. and feature free, light appetizers and a cash bar.
Exhibit/booth space is limited to the first 50 respondents. Exhibitor fee is $99 for South Shore Ad Club members and $149 for non-members. Exhibitors will be provided with a six-foot banquet table, wireless Internet access and table skirts.
About The South Shore Ad Club
The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

To reserve booth space, contact Michael Johnson, (781) 927-9332, or visit www.SouthShoreAdClub.com.

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Initial Groundhog Day (Thursday, February 2) Exhibitors Urge Other Businesses to emerge from the Shadows at the upcoming Advertising and Business Expo sponsored by South Shore Ad Club.

Initial exhibitors at the upcoming South Shore Ad Club Groundhog Day Advertising and Business Expo are predicting an early Spring and urge other businesses to emerge from the shadows and bask in the warmth of potential new business.
As titled, the event will be held on Groundhog Day, Thursday, February 2, from 2 – 7 p.m. at the Holiday Inn, 929 Hingham Street (Route 228), Rockland. The free event is focused on helping connect regional businesses with advertising and business resources.
Initial exhibitors include ACTSmart Video, ACTSmart IT Services, American Express, Beaulieu Design, Cape Cod & Plymouth Business, CMG, Marshfield Chamber of Commerce, Media Crawler, New England Burial at Sea, Norwell Chamber of Commerce, Owens Corning, Patch.com, Peterson Graphics, Plymouth Chamber of Commerce, PR Works, South Shore Networking Professionals, and WATD-FM.
The expo’s exhibit hall – featuring advertising service providers and other business services – will be open from 2 – 7 p.m. More than 50 exhibitors will share the latest in advertising/marketing tools and techniques. A cocktail and networking reception will be held from 5 – 7 p.m. and feature free, light appetizers and a cash bar.

Exhibit/booth space is limited to the first 50 respondents. Exhibitor fee is $99 for South Shore Ad Club members and $125 for non-members. Exhibitors will be provided with a six-foot banquet table, wireless Internet access and table skirts. Electrical outlet is an additional $10.

About The South Shore Ad Club
The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

To reserve booth space, contact Steve Dubin, SDubin@PRWorkZone.com, (781) 582-1061, or visit www.SouthShoreAdClub.com.

Initial Groundhog Day (Thursday, February 2) Exhibitors Urge Other Businesses to emerge from the Shadows at the upcoming Advertising and Business Expo sponsored by South Shore Ad Club.Read More

Facebook “advertising” to be featured in South Shore Ad Club

Perhaps you understand the value of having a Facebook page, but are you up to speed on the potential of Facebook “advertising”?
The South Shore Ad Club features an overview of the new Facebook advertising phenomenon at the upcoming Wednesday, May 25 meeting to be held at Asian C, 48 Whiting Street, (Route 53), Hingham.
The evening includes a cocktail and networking session beginning at 6 p.m., dinner at 7:00 p.m., and then the presentation on Facebook advertising. The entire business community is urged to attend. Reservations are required, but membership in the South Shore Ad Club is NOT . Registration Fee is $30 per person and includes buffet dinner. South Shore Ad Club members receive $10.00 off.
Danielle Griffin, Director of Smartly Social (a division of ACTSmart Inc.) will present the workshop on how to utilize Facebook advertising. Topics will include creation, managing, and bidding options for Facebook advertising.
To address specific questions and concerns of attendees, the South Shore Ad Club encourages the business community to submit questions about Facebook advertising to www.facebook.com/southshoreadclub.
“Facebook has become the place where many people begin and end their day,” noted Ms. Griffin. She added, “Facebook has become the central source for entertainment or information. Businesses have to determine how they fit in, how they reach targeted audiences and how to turn casual observers into involved fans.”
About The South Shore Ad Club
The South Shore Ad Club is an organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

To RSVP, visit www.SouthShoreAdClub.com or email info@southshoreadclub.com.

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The Power of Email Marketing to be outlined at South Shore Ad Club April 12 event at Asian C in Hingham

Business execs know that they need to do something to keep in touch with customers and prospects. But what?

“The Power of Email Marketing” will be outlined at the South Shore Ad Club event scheduled for Tuesday, April 12 at Asian C, 48 Whiting Street, (Route 53), Hingham.

The evening includes a cocktail and networking session beginning at 6 p.m., dinner at 7:00 p.m., and then the presentation on Email Marketing. The entire business community is urged to attend. Membership in the South Shore Ad Club is NOT required. Reservations are required. Registration Fee is $30 per person and includes buffet dinner. South Shore Ad Club members receive $10.00 off.
Corissa St. Laurent Regional Development Director of Constant Contact will discuss email marketing best practices, including social media integration, and some of the new features of Constant Contact.

“Email marketing is among least costly and highest impact methods of educating, prodding and cross-selling to your core audience,” noted Steve Dubin, President of the South Shore Ad Club and founder of PR Works based in Kingston, Mass. He added, “Given the amount of noise in the email arena – from Viagra to news alerts – email marketing has to be innovative, concise and seductive. This presentation will provide some of the best practices approaches to breaking through the clutter.”

About The South Shore Ad Club
The South Shore Ad Club is an organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

To RSVP, visit www.SouthShoreAdClub.com or email info@southshoreadclub.com

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South Shore Ad Club features “Baby Boomers – From Myth to Magic” on Wednesday, January 27 at Granite Links Country Club, Quincy

QUINCY, MASS.

“Baby Boomers are all alike!” Most advertising and marketing professionals are savvy enough to know that statement is just not true. The South Shore Ad Club expands upon that topic with a special presentation entitled “Baby Boomers – From Myth to Magic” on Wednesday, January 27, 6 p.m. at Granite Links Country Club, Quincy.

Tom Gorski, Lynn Schweikart and Laura Willis of Gen-Sights will explore the 10 biggest Boomer myths, uncover key core truths and lay the ground work for some branding magic that can help you design products, develop strategies and create communications that will resonate with the Boomer generation and help your business boom.

The Baby Boomer generation ranges in age from 47 to 64, and includes more than 77 million Americans. While Boomers represent 28 percent of the U.S. population, they account for 77% of all financial assets, with an estimated $2.2 trillion in spending power. Yet too many marketers fall prey to the myths that keep them from connecting with this valuable audience.

The price of admission is $30 for non-members, $20 for members. Light refreshments and hors’ d’oeuvres’ will be served. Copywriters, graphic designers, Web designers, ad agencies, PR agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.

About the South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

Space is limited. To RSVP, please contact Mary McElroy, McElroy Associates,

(781) 383-0505 or info@mcelroyassoc.net. Payment for this function can also be made on-line www.SouthShoreAdClub.com. Cash or checks will also be accepted at the door.

 

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The Price is Right. Seminar outlines how to price your service and collect for it.

South Shore Ad Club hosts event on May 11, 6 p.m. at Asian C, Hingham, Mass.

 

What is my time worth?  What is my product worth?  Many businesspeople are paralyzed by these thoughts.  In response, the South Shore Ad Club is hosting a panel discussion entitled “The Price is Right” on May 11, 6 p.m. at Asian C, 48 Whiting Street, Route 53, Hingham, Mass.

 

The panel of two seasoned accountants and business development gurus will explore the many factors involved in determining pricing and will also outline tactics to collect from clients.

 

Panelists include John Topham, a CPA and co-founder of Damon, Topham & Company, LLC of Marshfield, a full service multi-disciplined firm of Certified Public Accountants, providing accounting, taxation, business development and financial services and Larry Rice, a CPA and business development consultant with Rodman & Rodman, P.C. Certified Public Accountants and Business Strategists of Newton, Mass.  Steve Dubin, founder of PR Works of Kingston, a full service public relations firms will serve as moderator.

 

The price of admission is $25 for  non-members, $20 for members. Buffet dinner will be served.  Members and the general business community are welcome.

 

“Most service professional are too modest with their hourly fees and billing structure and leave money on the table or diminish their credibility via low pricing,” noted Steve Dubin, owner of PR Works and member of the South Shore Ad Club’s board of directors. He added, “This seminar explores simple methods to determine reasonable pricing and how to collect it.”

 

About The South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s  mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses  requiring marketing, advertising, public relations and/or communications services.

 

Space is limited. To RSVP, please contact Mary McElroy, McElroy Associates, (781) 383-0505 or info@mcelroyassoc.net.  Payment for this function can also be made on-line at www.SouthShoreAd.com.  Cash or checks will also be accepted at the door.

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Double your pleasure, double your networking. SSAC/SSWBN

Double your pleasure, double your networking.

South Shore Ad Club and South Shore Women’s Business Network combine to host

a Network for Success event on Tuesday, April 7, 6 p.m. at Kingston, Mass.

 

DATELINE:  KINGSTON, MA…

 

Tough economic times require more aggressive networking. With that in mind,

South Shore Ad Club and South Shore Women’s Business Network combine to host

a “Double your pleasure, double your networking” event on Tuesday, April 7,

6 p.m. to 8 p.m. at Kingsbury Club, 186 Summer Street, Route 3A, Kingston,

Mass.

 

The price of admission is $25 for  non-members, $20 for members. Light

refreshments will be served.  Members and the general business community.

 

Two panelists will outline networking tips and techniques.  Stacey Shipman,

M Ed. And Joe Costantino, MBA will outline how to present a “talking logo”,

how to reduce the stress of networking, and three easy to implement

networking tactics.  After the presentation there will be ample opportunity

to practice networking skills.  Bring plenty of business cards.

 

“Networking is often the key to warm leads and new business,” noted Steve

Dubin, owner of PR Works and member of the South Shore Ad Club’s board of

directors. He added, “Yet, many of us aren’t sure how to go about networking

and how to efficiently and effectively use our time.  This event explores

the dos and don’ts of networking and affords both the time and real

prospects to practice what we’ve learned.”

 

About The South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the

personal and professional development of communications professionals

located south of Boston. It’s the club’s  mission to improve, strengthen and

advance career goals through learning and networking opportunities; and to

serve as a resource for local and Boston-area businesses  requiring

marketing, advertising, public relations and/or communications services.

 

Space is limited. To RSVP, please contact Mary McElroy, McElroy Associates,

(781) 383-0505 or info@mcelroyassoc.net.  Payment for this function can also

be made on-line at www.SouthShoreAd.com.  Cash or checks will also be accepted at the door.

 

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SSAC hosts panel discussion on Selling Techniques for Non-Sales Pros

 

You don’t really want to buy my service? Do you?

South Shore Ad Club hosts panel discussion on Selling Techniques for Non-Sales Professionals on Tuesday, February 10, 6 p.m. at Asian C, Hingham, MA

 

DATELINE:  HINGHAM, MA…

 

Many professionals and creative types are great at what they do, but awful at selling it.  They don’t have to be.

 

South Shore Ad Club is hosting a panel discussion on Selling Techniques for Non-Sales Professionals on Tuesday, February 10, 6 p.m. at the Asian C, 48 Whiting Street, Route 53, near Queen Anne’s Corner, Hingham, MA.

 

Panelists include Ken Cheo of Winfree Growth Advisors, Hanover; Jim Della Volpe, Growing Tree Partners, Hingham and Van Smick, ActionCOACH Business Coaching, Concord.  Della Volpe recently wrote a book dedicated to the topic and entitled “Selling Strategies for Non-Sales Professionals”.  The panelist have over 50 years of selling and sales coaching experience.

 

The selling strategies panel will explore – The “speed bumps” that are holding you back from growing your business.

Creating an action plan.

Developing consistent sales behaviors.

How to step out of our comfort zone.

Identifying real prospects.

Determining when no is better that maybe.

 

“Selling is something that most advertising and marketing professionals are often better talking about than practicing,” said Steve Dubin, owner of PR Works and member of the South Shore Ad Club’s board of directors. He added, “This sales seminar comes at an opportune time.  Much less new business is coming over the transom, we need to hone our selling skills and become more proactive.”

 

The price of admission is $25 for non-members, $20 for members. Light refreshments and hors’ d’oeuvres’ will be served. Copywriters, graphic designers, Web designers, ad agencies, PR agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.  You do NOT need to be a South Shore Ad Club member to attend.

 

To RSVP, please contact Mary McElroy, McElroy Associate, Cohasset, Massachusetts at (781) 383-0505 or e-mail mcelroyassociates@comcast.net.  Payment for the event can be made online at www.southshoreadclub.com or you can print out the registration form on the Web site and mail check, payable to “South Shore Ad Club,” to: South Shore Ad Club, ATTN: Mary McElroy, 59 Windy Hill Road, Cohasset, MA  02025. Cash or checks will also be accepted at the door.

 

About the South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professional located south of Boston. It’s the club’s mission to improve, strengthen and Advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services. For more information and membership rates, please visit the South Shore Ad Club’s Web site at www.southshoreadclub.com.

 

 

 

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