Unleash the Power of The Press

Client News

Boston media veteran joins ViaMark Advertising’s New England office

Kristin Capezzone
Kristin Capezzone of ViaMark Advertising

BOSTON, MASSACHUSETTS…

Seasoned and savvy media professional Kristin Capezzone has joined the New England office of ViaMark Advertising as a Senior Account Executive.

Capezzone recently served as an account executive for Comcast in the Connecticut and Massachusetts areas.  In that capacity she earned several awards including the President’s Club and 110% Club.  Previous to Comcast, Capezzone began her career at WTNH-TV, the ABC affiliate in New Haven, CT.

A native of Guilford, Connecticut, Capezzone currently lives in the Brighton section of Boston. She is a graduate of Central Connecticut State University.

 “Kristin has both the media knowledge to help our clients make prudent media choices and the experience in both new and traditional media to create effective marketing strategies for our clients.” noted Glenn Anderson, one of the founders of ViaMark Advertising and the managing director of the New England Regional office located in Plymouth, Massachusetts.

 Capezzone commented, “I’m really looking forward to introducing a wide range of advertising options that capture the imagination of targeted audiences and deliver game changing results.”

Anderson expanded, “Kristin is a ‘can do’ person who makes sure her clients get both personal attention and results. We are delighted to have her join our agency and add to our continued growth in the New England region.”

Plymouth is one of ViaMark Advertising’s twelve offices. The agency handles over 100 accounts from South Carolina to Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, and outdoor.

ViaMark specializes in developing and implementing advertising programs for automotive, medical, restaurant chains, retail and real estate clients.

For more information, visit www.Viamark.com. 

Boston media veteran joins ViaMark Advertising’s New England officeRead More

Winters Company Announces “Jurassic Furnace” Contest

Are you socking away money to heat your home this winter? Even though heating costs have steadily risen over the last five years, homeowners with “dinosaur” furnaces end up spending at least 30 percent more than homeowners with newer, energy efficient furnaces to heat their home each winter.

Winters Company, providers of plumbing, heating and air quality home services to thousands of residents in the greater Boston area, will be awarding a brand new $2500 energy efficient York heating system, fully-installed, along with one-year service contract to the person who can show that he or she has the oldest working heating system in the area.

Homeowners who think they have the oldest, most outdated heating system in the greater Boston area can call Winters Company at (617) 484-2121 to enter the “Jurassic Furnace” contest.

York heating systems are built with proven components to provide safe, clean and reliable comfort year-round. The average lifespan of a furnace is 12 to 15 years. Tim Flynn, president of Winters Company, expects to see at least one or two homeowners with furnaces that are 20 to 30 years old.

“Some homeowners with older furnaces believe their heating bill will be manageable because their home is small and they keep the heat set at 60. Then they get their bill, which is outrageous, and they ask themselves why they are bundled up in sweaters all the time. A newer, energy efficient furnace works at maximum capacity for a lot less money,” noted Flynn

He continued, “Our contest gives the owners of ‘Jurassic period’ heating systems an opportunity to win a brand new, energy efficient heating system, fully-installed complete with a one-year service contract.

According to Flynn, a new heating system pays for itself in a matter of months. A homeowner could save approximately $200 to $300 on the heating bill every month.

Service Partner Programs Available

A heating, cooling or plumbing emergency is never something you want to experience, but it can happen when you least expect it. Winters Company offers Heating, Cooling and Plumbing Service Partner programs which include annual tune-ups and maintenance to help ensure that those emergencies don’t happen. For more information, visit wintershomeservices.com.

About Winters Company Plumbing, Heating & Cooling

Since 1994, Winters Company Plumbing, Heating & Cooling has specialized in providing home services of plumbing, heating, ventilation and air conditioning (HVAC), and kitchen and bath remodeling projects to thousands of homeowners throughout Eastern Massachusetts.

Winters Company is the largest residential plumbing company in the state, with 20 trucks on the road and a full staff of licensed and insured plumbers and technicians. In addition to 24 hour service and lifetime guarantees on many of their services, Winters Company has standardized their services, which ensures that every customer receives the same high quality workmanship delivered in the same professional and courteous manner.

Winter Company’s trusted professionals are trained to care for a home ‘s systems as well as the home and homeowner. All of Winter’s technicians undergo drug-testing and background checks, ensuring that only first-rate providers comprise Winter’s team.

Winters Company has been honored with a number of awards over the years including the Local Torch Award for Excellence from the Better Business Bureau and Angie’s List Super Service Award. Winters Company is headquartered in Cambridge, MA. For more information, call (617) 484-2121 or visit the website at www.wintershomeservices.com.

Winters Company Announces “Jurassic Furnace” ContestRead More

Makeovers Salon & Spa’s “Fashion for a Cause” Benefit Makes a Big Splash

Local makeover contest winner Colette Maillett shows off her new look at Makeovers Salon + Spa 'Fashion for a Cause' event.

Makeovers Salon & Spa’s “Fashion for a Cause” event held last week, which was a fundraiser for Wheels for Avery, was a tremendous success. Over $5,000 (in donations) was raised and will help Avery Austin, a severly disabled Easton boy, get the wheelchair he needs.

It was an evening of fashion and fun for a good cause. Attendees were able to see the latest styles in hair color and design, make-up, clothing and accessories during the Runway Show which featured items from Posh Boutique, Rock Reunion Clothing, Timeless Antiques, B-Buckled, The Loft and Wella.

In addition to the runway models, five local Makeover contest winners debuted their new personal styles on the runway: Emily Candora, a cancer survivor who removed her wig for the first time and revealed her new edgy, purple hairstyle (courtesy of salon co-owner and renowned stylist Edward Blum); Colette Maillett; Brenda Morganti and Ann Taylor.

Guests also enjoyed pre-show boutique shopping, wine tasting courtesy of The Wine Guys, music courtesy of Rakish Productions and food from Makeovers’ own Gourmet Café. Sponsors include Rentals Unlimited, William Byer, Rose Hill Garden and Richard Bertone Photography.

For more information about Wheels for Avery, visit http://awalkbyfaithamazedbygrace.blogspot.com/ .

“We’re really happy that we were able to all come together and help the Austin family. They’re wonderful people who are facing some incredible challenges. We want to thank everyone – our guests, our staff, the vendors and sponsors – for all their support,” noted salon owners Edward and Norah Blum.

About Makeovers Salon & Spa

Makeovers Salon & Spa is owned by the internationally recognized, award-winning designers Edward and Norah Blum. As one of the largest salon and spa in Massachusetts, Makeovers Salon & Spa is a 13,200 square foot “paradise” with 26 styling stations, nine large treatment rooms and a staff of more than 80 providing hair styling and coloring; nail and spa services. Makeovers Salon & Spa has been honored 15 times with “First Place Reader’s Choice Award” in all beauty categories.

Makeovers Salon & Spa designers travel to New York for training in the latest color and cutting techniques each Spring and the salon frequently hosts renowned international guest trainers. Services offered at the Day Spa include facials, laser treatments, massage, manicures/pedicures, wraps, body treatments, waxing, reflexology and aromatherapy. Their line of high quality products include G.M. Collin and Glymed Spa products, Glominerals Makeup and Wella, Sebastian, Rene Furtier, Alterna and Icon hair care products.

Makeovers Salon & Spa is located at 574 Washington Street in Easton, MA. For more information, visit the website at www.makeoverssalon.com or contact (508) 238-1211.

Makeovers Salon & Spa’s “Fashion for a Cause” Benefit Makes a Big SplashRead More

Blackhawks fans prepare man caves for October 7 opener of the 2010-11 NHL season.

CHICAGO, GURNEE, NAPERVILLE, TINLEY PARK, IL …

For members of the Chicago Blackhawks, preparation to defend their Stanley Cup championship in the 2010-11 season means several weeks of intense practice in training camp. For Blackhawks fans, getting ready for the upcoming season means preparing their “man caves” for several months of equally intense NHL hockey viewing.

In your dad’s day, the “man cave” was the workshop in the garage. Today, it’s typically a finished room in the basement where the man of the house might work out, have an office, and, of course, watch sports—especially the Stanley Cup champion Chicago Blackhawks.  DirectBuy, the leading home improvement and furnishings club with direct insider prices, has some pointers for making the man cave guest-friendly for the upcoming NHL season and beyond.

“While being able to get away from the rest of the house and watch sporting events like hockey in peace may have been the genesis of the man cave, what might not have been taken into consideration initially was the desire to someday invite others to watch the game with you,” said Jeremy Vest, owner of DirectBuy of DuPage County. “Let’s face it, if you’re setting up a space fit for entertaining guests that’s something most men may want some assistance with.”

So what items might today’s man cave need to complete the perfect hockey-watching party?:

●       Kegerator, a man-cave essential for a beer-drinking crowd

●       Wide Screen TV with HD; surround sound speakers also recommended

●       Sectional sofa to accommodate multiple visitors; reclining chair with cup holders for the host.

●       Full-size, built-in bar area or free-standing, mobile bar station

●       Tile or wood flooring that’s particularly resilient to potential spillage

●       Pool table, air hockey, or foosball for halftime recreation

●       Mini-kitchen with microwave to reheat buffalo wings.

●       Home gym equipment—e.g. treadmill, elliptical—to work off the excess calories consumed during man cave weekend hockey marathons.

DirectBuy offers nearly everything you need to create the perfect man cave no matter what your favorite sport might be at prices direct from manufacturers or their authorized suppliers. If you know what you want but don’t know how to pull it all together, DirectBuy also employs product specialists and professional designers well versed in the art of designing the perfect recreational space, while keeping you on budget.

For more information on a DirectBuy Club membership, you can visit directbuycares.com.

About DirectBuy Club

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers or their authorized suppliers. Buying direct makes members’ hard-earned money go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. The DirectBuy Clubs serving the greater Chicago area are part of more than 150 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuy.com. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Chicago North, 6325 North Avondale Ste. 110, Chicago, IL; DirectBuy of DuPage County, 1864 High Grove Lane Ste. 124, Naperville, IL; DirectBuy of Northern Illinois, 3900 Washington Street, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

Blackhawks fans prepare man caves for October 7 opener of the 2010-11 NHL season.Read More

Geocomp Corporation Hires Two New Senior Executives

Don Jacob, Director of Business Development
Scott Bamford, Senior Project Manager

Scott R. Bamford P.E., and Don Jacobs have recently joined Geocomp Corporation, a leading geo-engineering services firm headquartered in Boxborough, MA.

Scott R. Bamford, P.E. has joined Geocomp as Senior Project Manager. Mr. Bamford has 30 years experience as a consulting geotechnical engineer with national and worldwide professional engineering experience both onshore and offshore, serving real estate development, transportation, energy, utility, and oil and gas clients. His experience includes a variety of geotechnical investigation and foundation design projects including: low- to high-rise commercial, residential, and retail buildings; multilevel parking garages; universities, schools, and colleges; medical facilities; highways and multi-span bridges; water storage tanks; public facilities; manufacturing facilities, landfill closures; and energy projects including offshore oil and gas exploration and production platforms and wind energy facilities. He is a resident of Attleboro, MA.

Don Jacobs is Geocomp’s new Director of Business Development and will lead the marketing and business development effort to continue to grow Geocomp’s business. Mr. Jacob’s focus will be to position Geocomp in teaming arrangements with engineering and construction firms where Geocomp can contribute significant expertise. He will also communicate and refine Geocomp’s marketing brand and message.

Mr. Jacobs has more than 25 years of marketing and business development experience in environmental engineering, remediation and the mining and metals industry. He also has extensive experience in development and delivery of all facets of professional services marketing and communications programs. Previously, Mr. Jacobs was the Vice President of Sales and Marketing at ENSR International, (now part of AECOM) a large engineering firm in Westford, MA. In addition, he cofounded EverClear Solutions, Inc., of Washington D.C. and Metal Recovery Solutions, Inc., where he procured private financing to commercialize metals recovery technologies for former mining sites. Mr. Jacobs is a resident of Bedford, MA.

About Geocomp Corporation

Established in 1982, Geocomp is a global leader in geo-engineering and has developed some of the most technologically advanced products and solutions available today. The company has been at the center of some of the most challenging projects around the world using high strength geotextiles. They are the leading experts in the U.S. on the development of new applications of geo-synthetic materials and have prior experience in the design of large water barriers and geo-synthetic tubes. They are also experts in Active Risk Management for civil works projects.

Geocomp helps clients identify and manage risks associated with the construction and operation of infrastructure. Geocomp focuses on identifying and applying the most appropriate technologies to help clients manage risk cost effectively.

With branches in New York, Atlanta, and San Francisco, Geocomp Corporation has a staff of 100 and is headquartered in Boxborough, Mass. For additional information about the company, please visit the website, www.geocomp.com, or contact (978) 635-0012.

Geocomp Corporation Hires Two New Senior ExecutivesRead More

Read about Makeovers Salon + Spa Fashionable Fundraiser in the Easton Journal

Makeovers Salon + Spa fashionable fundraiser a success! Read more: http://www.wickedlocal.com/easton/photos/x1547139782/Fashionable-fundraiser-at-Makeovers-in-Easton

Read about Makeovers Salon + Spa Fashionable Fundraiser in the Easton JournalRead More