DirectBuy

MERRILLVILLE, INDIANA…

DirectBuy, the home improvement and furnishings club with confidential dealer prices, has announced that the company’s more than 400,000 members throughout the US and Canada purchased nearly $750 million in merchandise during a 12-month period ending April 30, 2011. DirectBuy members have the collective buying power to purchase directly from hundreds of name-brand manufacturers or authorized suppliers to avoid hidden retail markups on a wide variety of merchandise for their homes.

The three quarters of a billion dollars in DirectBuy member purchases from May 2010 through April 2011 represents a 14% increase in order volume over the same period in the previous year, an indication that purchasing activity among DirectBuy members is continuing to grow – most notably in the areas of small appliances (38.7% increase), and home accessories (20.9% increase).

Through their unique business model, DirectBuy has enabled its members to save hundreds of millions of dollars year after year on products ranging from kitchen cabinetry, countertops, and appliances to furniture, flooring, electronics, and even jewelry. In today’s economy, those savings become even more important.

And while the economy is improving, many traditional retailers are still struggling to recover from one of the worst recessions in US history and a corresponding decrease in consumer purchasing. In contrast, the information released by DirectBuy suggests that not only are consumers continuing to invest in their homes, but that they are doing so at an increasing rate thanks to the confidential dealer pricing available through DirectBuy membership.

In fact, in the category of Home Improvement alone, DirectBuy members purchased nearly $350 million in merchandise, while also investing heavily in Home Furnishings. These numbers include a 20.3% increase in merchandise purchases related to Home Entertainment Furnishings.

The company’s purchasing success stems, in part, from its strong relationships with more than 1,000 manufacturers or authorized suppliers in the US and Canada and large selection of more than one million products – all available at confidential dealer prices. DirectBuy also recently re-launched its e-commerce portal – members.directbuy.com – that gives members the ability to browse, price, compare, and purchase merchandise online. As a result, members are now purchasing even more merchandise online thanks to the improved site and its speedier search returns, increased product availability, and user-friendly interface.

Along with a new website, DirectBuy has also beefed up its member email communications and expanded its Club Exclusive email offers that deliver savings from their suppliers that exceed the everyday values already available to members. The company noted a more than 25% increase in online order volume following the site enhancements and increased email communications, and that number is expected to rise as the company invests further in additional technology advances and membership offerings.

DirectBuy also recently announced that it is bringing back the popular Free 30-Day Membership program, which gives families the opportunity to “test drive” membership and make purchases prior to deciding on a membership plan. Consumers and families interested in learning more about DirectBuy and receiving a certificate for a Free 30-Day Membership are invited to visit www.directbuy.com/free30 to sign up.

About DirectBuy

Since 1971, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much more. With more than 130 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and their authorized suppliers in Canada. In addition, DirectBuy clubs boast a team of designers to help members with their purchases, as well as provide access to a roster of hand-selected contractors to help expedite members’ projects.

Visit us on www.facebook.com/directbuy

DirectBuy Member Purchases Continue to Grow Despite Slow EconomyRead More

Limited time promotion gives families the ability to “test drive” DirectBuy’s unique business model and savings prior to purchasing a membership

MERRILLVILLE, IN…

DirectBuy, the home improvement and furnishings club with confidential dealer prices, has announced that the company and its more than 130 locations throughout North America will once again begin offering free 30-Day Memberships to potential members.

DirectBuy has more than 400,000 members throughout the US and Canada who have the collective buying power to purchase directly from hundreds of name-brand manufacturers or authorized suppliers to avoid hidden retail markups on a wide variety of merchandise for their homes. Through their unique business model, DirectBuy has enabled its members to save hundreds of millions of dollars year after year on products ranging from kitchen cabinetry, countertops, and appliances to furniture, flooring, electronics, and even jewelry. In today’s economy, those savings become even more important.

“The very nature of our concept is powerful, in any economy,” said DirectBuy Executive Vice President Bart Fesperman. “What we were seeing was our members faring much better than most families because of their memberships with DirectBuy and the savings they were experiencing. Even with the economy being slow, our members are still able to buy the things they need for their home. And now, back by popular demand, our free 30-day membership offer helps us to share this security with even more families.”

The promotion will run through July 31, 2011 and allows potential members to gain firsthand experience of the benefits of belonging to DirectBuy:

As part of their Free 30-Day Membership, potential members will be able to visit their local DirectBuy club and begin shopping for the things they need to turn their house into a home, or complete that elusive home improvement project – with the caveat of a $1,000 cap on spending during the 30 days. After seeing the type of savings and value that buying direct offers, families can then select a longer-term membership that provides even more benefits, such as access to the company’s online shopping site – members.directbuy.com – and weekly Club Exclusive email offers from DirectBuy suppliers that provide savings beyond everyday values.

The company also recently introduced new varying membership terms to accommodate a wider range of needs and budgets and allow even more families to experience the benefits of belonging to DirectBuy.

“When guests come in to our club, they aren’t deciding anymore if DirectBuy membership is right for them,” said Chris Beile, a DirectBuy franchisee in Dallas. “Instead, guests are now choosing which membership plan best suits their needs.”

Consumers and families interested in learning more about DirectBuy and receiving a certificate for a Free 30-Day Membership are invited to visit www.directbuy.com/free30 to sign up.

About DirectBuy

Since 1971, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much more. With more than 130 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and their authorized suppliers in Canada. In addition, DirectBuy clubs boast a team of designers to help members with their purchases, as well as provide access to a roster of hand-selected contractors to help expedite members’ projects.

Visit us on www.facebook.com/directbuy

DirectBuy Free 30-Day Membership Back by Popular DemandRead More

MERRILLVILLE, IN…

Since September of 2009, DirectBuy Club has been working around the clock to develop a brand new, state-of-the-art members-only website that is not only faster, but also more intuitive and informative than ever before. While their previous website allowed members to shop from home, the Merrillville, IN-based buying club felt there was room for improvement and partnered with several companies to create an e-commerce site that would meet and exceed members’ expectations. And after months of design, development, and testing, the new members.directbuy.com has been released.

Aside from a new look and feel, one of the biggest improvements to the site is a brand new search engine that enables users to search by brand, keyword, model number, department, product category, and more, or by price or a range of prices. The website also features more images; multiple viewing options; a fast, no hassle check out process; and the option to save up to six credit cards to a member’s account.

“We had an opportunity to make a real difference in our members’ shopping experience,” said Tony Baumann, I.T. Product/Project Manager. “Our team gave everything they had to this project. There were a lot of moving parts and tight deadlines, but everyone pitched in to ensure we gave our members what they wanted.”

While the website has been released and members are using it daily to research products and make purchases, DirectBuy Club’s work is far from over. The company has several future releases in the works for the coming months and plans to add features such as member product reviews and manufacturer recommendations. “We’ll continually be updating the site with enhancements and features to further add benefit to the DirectBuy Club membership,” said President and CEO Scott Powell. “Our hope is that we can revolutionize the way members search, shop, buy, and learn about all the products DirectBuy offers.”

About DirectBuy Club

Consumers interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s business model and the benefits of buying direct. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

Since 1971, DirectBuy Club has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the United States, and more than 500 in Canada.

For more information on a DirectBuy Club membership, visit http://www.directbuycares.com.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy Club releases new state-of-the-art member websiteRead More

MERRILLVILLE, IN…

In your dad’s day, the “man cave” was the workshop in the garage. Today, it’s typically a finished room in the basement den dedicated to watching sports, possibly relaxing with an adult beverage or two, or the occasional workout. When the NFL season rolls around, however, the man cave completely morphs into a fan cave.

“A fan cave is essentially a man cave dressed up with memorabilia from the owner’s favorite teams,” said Mike Georgeff of DirectBuy. “When the NFL and college football season rolls around, the fan cave often becomes a gathering place for everyone, including female football fans. And that’s why most fan caves need a little help in becoming fan friendly.”

So what can homeowners do to make their fan cave more female- and family-friendly on game nights while remaining fun and functional the rest of the week? DirectBuy, the leading home improvement and furnishings club with direct insider prices, offers the following suggestions for man/fan caves for this football season:

• Kegerator – a fan-cave essential for a beer-drinking crowd
• Wide Screen TV with HD; surround sound speakers optional, but highly desirable
• Sectional sofa to accommodate multiple visitors; reclining chair with cup holders for the host
• Full-size, built-in bar area or free-standing, mobile bar station
• Tile or hardwood flooring that’s particularly resilient to potential spillage
• Pool table, air hockey, or foosball for halftime recreation
• Mini-kitchen with microwave to reheat buffalo wings
• Home gym equipment (e.g. treadmill, elliptical) to work off the excess calories consumed during fan cave weekend marathons—football all day Sunday, Monday, sometimes Thursday, and the college games on Saturdays

“Of course, the key to any fan cave is your team gear, merchandise, and souvenirs, and that’s almost always a matter of personal preference,” said Georgeff. “There is one recommendation fan cave owners should take to heart. If you want to preserve the furniture and electronic equipment, coasters and drink koozies with your team’s logo are essential.”

No matter what NFL or college team you follow, DirectBuy offers nearly everything you need to create the perfect fan cave – including autographed and game-used sports memorabilia – at prices direct from manufacturers or their authorized suppliers. DirectBuy also employs product specialists and professional designers well versed in the art of designing the perfect recreational space.

For more information on a DirectBuy membership, you can visit http://www.directbuycares.com.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Man cave becomes fan cave for football seasonRead More

MERRILLVILLE, IN …

The U.S. government’s recent first-time home buyer’s tax credit paved the way for a number of individuals and couples to experience the joy of owning a home. With the excitement of purchasing your first home comes the reality of “what now” in terms of furnishing, decorating, and fixing up that new home. And that’s an expense many first-time home buyers do not plan for ahead of time.

The National Association of Home Builders projects that most homeowners will spend $7,400 on their home, with more than half being spent during their first year of ownership. Even with a tax credit, that’s a mighty hefty price tag. So how do first-time homeowners go about making their new house a home without maxing out their bank account or credit cards?

“There’s a natural tendency when you buy a house to want to do everything right away. What you really need to do is prioritize what you want to buy and do, and then develop a plan,” said Mike Georgeff of DirectBuy. “What’s truly important in developing your plan is taking care of the essentials before making new furniture purchases.”

DirectBuy’s experts recommend:

• Tools for home improvement projects: Make sure to have a well-stocked toolbox that includes a hammer, screwdrivers, pliers, wrenches, a tape measure, and a staple gun. The more you are able to do on your own, the easier it will be to keep costs down.
• Purchasing “ready-to-assemble” furniture: Ready-to-assemble or “flat pack” furniture offers several advantages. First, you don’t have to wait for delivery. Since the furniture is in boxes, you can load it in your car and bring it home the very same day. More importantly, since you, not the store or manufacturer, will be assembling the furniture, it costs less.
• Accounting for window coverings in your budget: One consideration that is often overlooked by new homeowners is the increased number of windows in a house compared to an apartment. Be sure to budget appropriately for proper window coverings for your home. This has value from an aesthetic viewpoint (look and privacy), as well as from a cost perspective (e.g. thermal curtains can keep the heat/cold out, reducing energy costs and protecting your furniture from depreciating faster due to sunlight exposure).
• Garden tools: If you’re moving from an apartment into your first home, chances are a lawn mower, rake, and other garden tools were not in your closet. As a new homeowner, you want to maintain the curb appeal of your home. That starts by caring for the exterior of your home from Day One., which means you should have the basics on hand: lawnmower, garden hose, sprinkler, and a shovel (for winter weather).
• Basic appliances: While many existing homes usually come with appliances, a new homeowner needs to take inventory of whether or not they will need to purchase big-ticket items like a refrigerator, stove, and a washer/dryer before spending on less critical items, like a home theater system.

“That doesn’t mean everything you do or purchase has to be an essential. It’s just that some new homeowners can get caught up in doing everything at once and digging a financial hole that prohibits them from taking on more improvements,” said Georgeff. “By taking it slow, one room at a time, new homeowners can make their house a home without being house poor in the first year.”

DirectBuy Club offers home furnishings and items and materials for home improvement projects to help all homeowners create their dream homes—all at direct insider prices. DirectBuy also employs product specialists and designers, so if you need some assistance in selecting products or taking on a home improvement project, you have seasoned professionals at your service.

For more information on a DirectBuy Club membership, you can visit directbuycares.com.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting directbuy.com or directbuycares.com.

What to buy once you’ve bought your first homeRead More

MERRILLVILLE, IN …

It’s been a hot summer across North America. Yet with autumn only a few short weeks away, the focus will soon switch to heating your home. For many homeowners, especially those who don’t enjoy stepping onto a cold floor in the morning, radiant heat delivers an interesting alternative.

Radiant heating systems involve supplying heat directly to the floor or to panels in the wall or ceiling of a house. In contrast to the way a forced air heating system warms a room by circulating hot air, radiant heating warms a room from the heat emanating from a specific heat source (e.g. –  a hot stove). Consequently, radiant heat warms the items closest to the source first, which is why most people install it in the floor.

“Radiant heat offers many benefits in both form and function. Besides avoiding a cold floor in the morning, radiant heat offers a quieter alternative to a noisy furnace,” said Mike Georgeff, of DirectBuy. “The other nice feature of radiant heat is that it allows you to program the temperature for certain zones of the house, like the bathroom first thing in the morning, rather than heating the entire level.”

Typically, radiant heat comes in three forms: electric, hydronic (water), and solar. The most common are electric and hydronic. When the radiant heat system is turned on, energy is forced through a conducive material embedded in floor tile or floor board (if installing the radiant heat in the floor). Both electric and hydronic systems require electricity (the water used for hyrdonic radiant heating is heated by electricity).

In addition to programmable thermostats, most radiant heating systems will also have an ambient thermometer. So, once the desired heat is achieved, the system can be sustained or turned down accordingly. With forced air, the ambient temperature and the programmed temperature aren’t always the same.

“Radiant heat is one of the more efficient forms of heating available and requires significantly less operating time to maintain the desired warmth compared to furnaces and other methods of heating. That keeps operational costs to a minimum,” said Georgeff. “Couple radiant heat’s efficiency with the negatives associated with forced air—noisy furnaces, dust, etc.—and you can dramatically improve your living environment.”

In addition to radiant heating systems, DirectBuy Club offers many products to improve the energy efficiency of your home—all at direct insider prices. DirectBuy also employs product specialists and designers, so if you need some assistance in selecting products or taking on a home improvement project, you have seasoned professionals at your service.

For more information on a DirectBuy Club membership, you can visit directbuycares.com.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting directbuy.com or directbuycares.com.

Feeling the heat… Radiant heating for your homeRead More

MERRILLVILLE, IN…

In addition to becoming a daily ritual for millions worldwide, social media sites like Facebook, MySpace, and Twitter have spawned additional trends. Most notably, group or social buying. But is this really new trend or simply a different spin on what membership clubs like DirectBuy, or wholesale membership clubs like BJ’s, Costco, and others have been doing for decades?

For those of you not in the know, each day group buying sites like Groupon.com, LivingSocial.com, and many others advertise products or services at deeply discounted rates. Usually the offerings are for a specific geographic region (e.g. – a day at a local spa); however, the discount only becomes valid when a pre-determined number of buyers has been reached.

“The Internet has made the world a much smaller place and it’s helped consumers realize that there is strength in numbers and they do have far more bargaining power than they realized,” said Mike Georgeff of DirectBuy. “The irony is that it’s a power consumers have had for years through DirectBuy – and not just in a certain geographical area or on certain products.”

Since 1971, DirectBuy Club has helped its members save literally thousands of dollars on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories – by purchasing direct from hundreds of brands. The similarities between DirectBuy and the social buying craze end at buying power. At DirectBuy, members have access to:

• A wide range of products to choose from, while social buying sites typically offer only one product or service per region per day.
• Product and design specialists to answer questions and make suggestions that will help them to complete their projects.
• Professional design, delivery, and installation services.
• No quotas needed to make a purchase. For example, if members want to buy a new refrigerator, they do not need a certain number of members to also commit to purchasing the very same refrigerator.
• A no retail mark-up model. DirectBuy Club members pay a membership fee to have access to these savings, as opposed to paying retail markup on every product, resulting in significant savings. For many members, particularly those planning a home renovation project, the membership fee is recouped in savings fairly quickly, and in many cases, several times over.

“We saved more than 50 percent on the purchase of our bathroom fixtures, shower, and toilets,” said Jason and Laura Gilbert, members of DirectBuy of Chattanooga. ”That was a savings of $1000 over our membership dues on our first purchase.” “

While DirectBuy’s form of group buying has nearly four decades of staying power, it remains to be seen how the newest crop of group buying Internet portals will fare. Still, it has changed the landscape for consumers.

“Gone are the days when 10 percent off coupons are going to raise people’s heart rate,” said Andrew Begley, a social buying blogger on Sitewire.com. “Admittedly, the extreme 50-80 percent off deals seen on Groupon are not likely a viable long term play, but businesses should consider this option in terms of volume selling, inventory liquidations, net new customer acquisition and as loss leader.”

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Power to the people… Social buying gives buying power to the consumers, but is this really a new trend?Read More

SAN DIEGO, CALIFORNIA, AND MERRILLVILLE, INDIANA…

David Lee, director of marketing for DirectBuy Corporate in Merrillville, Indiana, recently spoke at the Response Expo 2010 at the Hilton San Diego Bay Front in San Diego, California.

During the three-day expo, Lee, along with Eric Franchi, senior vice president of business development for Undertone Networks, delivered a presentation on generating leads and closing sales. As part of this exclusive session, Lee and Franchi focused on how DirectBuy Club leverages online ad networks as well as  direct response television, print, and radio ads to generate leads and ultimately sales.

“It was a great opportunity to be able to speak at Response Expo 2010. As a featured case study, we were able to share some of our tested and proven strategies in regards to managing a diversified marketing matrix,” said Lee. “Additionally, we offered insights on the importance of monitoring and optimizing campaign results through a number of metrics including lead scoring.”

The keynote speaker for the Expo, held from May 11 through 13, was Sir Bob Geldoff, founder of BandAid Trust. A member of the Boomtown Rats, one of the early punk/new wave bands of the 1970s, Geldoff is best known for his humanitarian efforts in coordinating the LiveAid concerts in 1985 and 2005 and has been nominated for the Nobel Peace Prize on numerous occasions.

Presented by the Direct Response Marketing Alliance (DRMA) and Response magazine, Response Expo 2010 brings together key decision-makers and industry leaders from the corporate marketing arena and direct response spectrum. In addition to its roster of speakers, Response Expo 2010 featured a full track of educational sessions, a bustling expo hall floor of exhibitors, and numerous networking events.

“This year’s Expo was phenomenal. Being able to exchange ideas and network with many of the best and brightest minds in the direct response industry is invaluable,” said Lee. “I know that the information I received will help DirectBuy’s marketing efforts moving forward. Hopefully, the attendees of the DirectBuy case study will be able to apply some of the insights they received from us as well.”  

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy Featured at Response Expo 2010Read More

MERRILLVILLE, IN…

While casual days might be the norm for many companies in corporate America, the staff at DirectBuy’s Corporate Headquarters in Merrillville, Indiana, has turned the opportunity to wear jeans to work into a way to generate donations for local causes. For a $2 donation, DirectBuy employees purchase the right to dress down on a predetermined workday. The most recent casual day, or Spirit Day (as it’s referred to at DirectBuy), was held on Wednesday, March 17, 2010, and raised $3,254 for the Boys & Girls Clubs of Northwest Indiana (BGCNWI).

“Spirit Days have been very well received by our employees, but the fact that this one occurred on St. Patrick’s Day gave us the opportunity to make an event out of it,” said Candice Baeza, a team leader at DirectBuy’s Corporate Headquarters. “So, to really drum up donations and get in the spirit of the day, we served a traditional corned beef and cabbage lunch with a Green River punch and raffled off a Nintendo Wii for staff who participated.”

A special guest, Greg Reinholt, development manager for BGCNWI, drew the winning ticket held by Josie Gonzalez, an administrative assistant in DirectBuy’s IT department. “I kept telling everyone my name was going to be pulled, but I never really expected it to happen,” said Gonzalez.

In addition to drawing the winner of the Wii, Reinholt spoke to DirectBuy staff about BGCNWI and its special relationship with DirectBuy (in 2009, DirectBuy employees contributed more than $3600 to BGCNWI) and what their donations meant to the organization. He cited the story of Andrew King, a young man from Gary whose life was greatly impacted by his time spent at several Boys and Girls Clubs throughout his youth.

“I am very happy to be working with DirectBuy. We share a common set of values for our respective members in that we both pride ourselves on individual care, assuring our members receive excellent service,” said Reinholt. “A natural relationship has developed between our organizations and I believe it will be a long-lasting one. Already DirectBuy and its staff have been very generous – 2009’s gifts enabled 20 children to become members of the Clubs!”

 “Our Spirit Days are a lot of fun, especially ones that fall on a fun day like St. Patrick’s Day, but hearing Andrew King’s story really made an impression on everybody,” said Senior Director of Merchandise Services, Patti Titus. “In addition to having some fun and getting to wear jeans to work, our Spirit Days are making a difference to people in the communities in which we live and there’s certainly nothing casual about that.”

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Nothing casual about giving… DirectBuy employees donate proceeds from Spirit Day to Boys & Girls Club.Read More