Company News

Working Smarter Not Harder 101. Free webinar set for Tuesday, August 24, 9 a.m. FocalPoint Business Coaches Lisa Levesque and Dominic Grew will lead a one-hour, free webinar on the topic of “Working Smarter Not Harder 101”. The free webinar is set for Tuesday, August 24, 9 a.m.

The complimentary webinar will focus on sorting through the many hats that small business owners wear, which to wear and when. Sales and marketing, finance, personnel and long-term planning will be included.

This webinar is for business owners or those running businesses who want better results and a higher return from their investment of time, money and energy. This workshop will provide attendees with a straight-forward lens through which to drive better results and help set them up to make 2022 their best year in business yet.

Lisa Levesque and Dominic Grew are both FocalPoint Business Coaches. Levesque has an MBA from Babson College and a BS from Boston College. Grew has a MM from Cambridge College and a BA from Our Lady of St. Patrick’s College, Belfast, Northern Ireland.

Levesque and Grew help the small business community to grow and become more profitable by coaching leaders to build strong teams and processes. Each coaching engagement is customized to the specific needs of each individual client in both content and frequency, and the foundation of each is based in the timeless training of small business expert, Brian Tracy.

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Click here to RSVP for the webinar.

Working Smarter Not Harder 101. Free webinar set for Tuesday, August 24, 9 a.m.Read More

What to say/write? Who to say it to (AKA your mailing list audience)? When to say it (e.g., what day and what time of day do you send? There are so many questions involved with creating an e-newsletter/e-marketing campaign. Where do you begin? “E-newsletters – What You Need to Know” is a free webinar set for Wednesday, July 28 at 9am that addresses the basics of creating an e-newsletter—covering the above questions and more.

Bryan Caplan of Bryan Caplan Marketing, an award-winning digital marketing agency with a specialty in building professional email marketing programs, and Joe D’Eramo, Content Director with PR Works and author of newsletters for PR Works, My Pinnacle Network and several small business clients, will provide insights, updates and solutions.

Among the topics to be discussed are –

• Finding reasons to connect with your mailing list
• How to construct an effective email campaign
• The different types of emails you’ll want to add to your arsenal
• Getting readers to read – the importance of subject line and headline.
• Where to find content for your newsletter (hint: it’s literally right under your nose)
• What’s news for your readers?
• How your customers are your best source of content
• Calls to Action – what those can be for a given newsletter.

A speaker for Grow with Google, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan Caplan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed.

Joe D’Eramo is PR Works Chief Content Officer. He applies a “Words should hold a conversation with the reader” philosophy in working with a host of B2B and B2C clients at PR Works and during his career as a freelance copywriter. Joe is also the author of two books—Recipes for the Roommate-Impaired and 25 Ways to go from Stepfather to StepDad

“E-newsletters – What You Need to Know” is a free webinar addressing the many nuts and bolts of establishing a successful enewsletter/email marketing campaign. The virtual event is sponsored by My Pinnacle Network, Rockland Trust and South Shore Networking Professionals. The workshop is set for Wednesday, July 28, 9 – 10 a.m.To RSVP, please visit https://conta.cc/35XSxtT

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial ending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking. Please RSVP for the event at https://conta.cc/35XSxtT. Or call My Pinnacle Network at 781-582-1061.

“E-newsletters – What You Need to Know”. Free webinar set for Wednesday, July 28, 9 – 10 a.m.Read More

Alignable is a business to business, social media platform that is mystery to many.  How can your business utilize it to build, promote, amplify? 

Eric Groves, Co-Founder & CEO of Alignable, will lead this free webinar that reveals the specific components and techniques to maximize your presence on Alignable.  The complimentary event is set for Tuesday, April 20, 8 – 9:00 a.m. 

Alignable is a free social network for small business owners across North America. On Alignable local business owners make connections within their communities and across industries, build relationships, and collaborate to drive their business success.

The free webinar is sponsored by Rockland Trust, My Pinnacle Network and South Shore Networking Professionals.

My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event here or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

Free webinar – Leveraging Alignable to grow your business, Tuesday, April 20, 8 – 9:00 a.m.Read More

Over the years, you have heard us talk about repurposing content. If you’re unclear, repurposing can look something like this.

First, write a press release and issue it to local media and editors at niche publications. The release will be much like an article, covering the five W’s—who, what, when, where and why. The release will be fact-based with some promotional language perhaps in the release’s quotes.

Second, you could use the content from that release to create an e-newsletter. The tone might change to a bit more conversational. You should use the word “you” more. And if you want to thump your chest about the great product, service or news you’re bringing to you audience, go for it.

Next, the content for the newsletter could be used as a blog post on your website. The tone may be okay to use as is. You will want to tweak the content and strategically add keywords and keyword phrases to give the blog post some SEO value.

Once you have posted to your website, you will want to promote the blog post on your social media pages. You will need to draft some enticing copy and then link back to the blog post on your website. It could be the headline for the blog post, or you can come up with something even snappier.

Back to our first step—the press release—you can use any coverage you get from that in your social media. You could even reference the coverage in your blog post and newsletter article.

As you can see, you can get a lot of mileage from one press release. Similarly, you could find you have enough news in a blog post or newsletter article to create a press release and see if you can get some coverage.

During the pandemic, content is still king. Even more so. With a steady stream of content, you let current customers and your network know you are still in the game. Repurposing is a way to produce a healthy amount of content for all your media channels.

If you need some assistance in getting your content generation efforts off the ground, drop us a line.

The purpose of repurposing contentRead More