What to say/write? Who to say it to (AKA your mailing list audience)? When to say it (e.g., what day and what time of day do you send? There are so many questions involved with creating an e-newsletter/e-marketing campaign. Where do you begin? “E-newsletters – What You Need to Know” is a free webinar set for Wednesday, July 28 at 9am that addresses the basics of creating an e-newsletter—covering the above questions and more.
Bryan Caplan of Bryan Caplan Marketing, an award-winning digital marketing agency with a specialty in building professional email marketing programs, and Joe D’Eramo, Content Director with PR Works and author of newsletters for PR Works, My Pinnacle Network and several small business clients, will provide insights, updates and solutions.
Among the topics to be discussed are –
- Finding reasons to connect with your mailing list
- How to construct an effective email campaign
- The different types of emails you’ll want to add to your arsenal
- Getting readers to read – the importance of subject line and headline.
- Where to find content for your newsletter (hint: it’s literally right under your nose)
- What’s news for your readers?
- How your customers are your best source of content
- Calls to Action – what those can be for a given newsletter.
A speaker for Grow with Google, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan Caplan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed.
Joe D’Eramo is PR Works Chief Content Officer. He applies a “Words should hold a conversation with the reader” philosophy in working with a host of B2B and B2C clients at PR Works and during his career as a freelance copywriter. Joe is also the author of two books—Recipes for the Roommate-Impaired and 25 Ways to go from Stepfather to StepDad
“E-newsletters – What You Need to Know” is a free webinar addressing the many nuts and bolts of establishing a successful enewsletter/email marketing campaign. The virtual event is sponsored by My Pinnacle Network, Rockland Trust and South Shore Networking Professionals. The workshop is set for Wednesday, July 28, 9 – 10 a.m.To RSVP, please visit https://conta.cc/35XSxtT
The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial ending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking. Please RSVP for the event at https://conta.cc/35XSxtT. Or call My Pinnacle Network at 781-582-1061.