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      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
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Client News

Continued growth at Nonotuck Resource Associates, Inc.’s Kingston office; Julianne Sherlock, Alex Gomes, Paula Rossi-Clapp and Lina Dabril added to growing staff

January 20, 2014 //  by admin

Lina Dabril, AFC and RN
Lina Dabril, AFC and RN

KINGSTON, MA and FLORENCE, MA…

For more than 40 years Nonotuck Resource Associates has helped transform the lives of hundreds of people with intellectual and physical disabilities by offering the personalized service of shared living and Adult Family Care (AFC). To meet the ever increasing demand from families for these non-traditional, value based services, Nonotuck recently added Julianne Sherlock, Alex Gomes, Paula Rossi-Clapp and Lina Dabril to its staff at its Kingston office at 63 Smiths Lane.

Julianne Sherlock, AFC and RN, joined Nonotuck in October after working as a nurse for the Radius Day School in Plymouth, MA.  Prior to that, she worked as an RN for the Hellenic Nursing & Rehabilitation in Canton, MA and has varied experience as a provider of childcare and eldercare. Sherlock holds an associate’s degree in nursing from Massasoit Community College nursing program and plans to obtain her bachelor’s degree in the near future. 

Alex Gomes, AFC Care Manager, started with Nonotuck in November. He has an extensive background in human services, particularly working with people with developmental disabilities.  For a number of years Gomes worked direct care with the individuals until eventually being promoted to a case manager role.  He has also worked in a community action group based out of Boston and for the housing and homelessness prevention department in the City of Boston. Gomes holds a degree from Salem State University. 

Lina Dabril, AFC and RN, comes to Nonotuck from New England Sinai Hospital in Stoughton, MA. She received her associate’s degree in nursing from Laboure College (MA) and also holds a bachelor’s degree in social psychology from UMass-Boston. Dabril is also certified in BLS by the American Heart Association and is IV-certified by New England Sinai Hospital. She resides in Norton, MA.

Paula Rossi-Clapp, AFC Care Manager, joined Nonotuck last month. She holds a degree in health studies from Bridgewater (MA) State University and has a varied career background in elder services and senior housing. Rossi-Clapp currently resides in Plympton, MA

“Our South Shore office has grown significantly over the past year. We are delighted to bring in professionals the caliber of Julianne, Alex, Lina and Paula into our family,” said George Fleischner, executive director of Nonotuck Resource Associates, Inc.

Nonotuck offers Shared Living, Adult Family Care and Day Services for families who choose to care for their loved ones suffering with Alzheimer’s, autism, brain injuries, cancer, muscular dystrophy and other intellectual and physical disabilities at home. Based in Florence, Nonotuck has offices in Central and Western Massachusetts as well as on Boston’s South Shore and on Cape Cod.

For complete information on Nonotuck Resource Associates, including office locations, you can visit www.nonotuck.com or call Nonotuck’s main office at 413-586-5266 x104.

Caregiving with Love –  Nonotuck Resource Associates, Inc.

Founded in 1972 by a group of parents who had the courage and foresight to seek community care for their loved ones, Nonotuck has since helped transform the lives of hundreds of people with intellectual and physical disabilities by providing the personalized service of Shared Living and Adult Family Care.  Each day Nonotuck addresses the ever increasing demand from families for these non-traditional, value based, in home services with love and care.  If you are interested in finding out more about this unique service and our locations please visit www.nonotuck.com or call 413-586-5256 x 104.

Continued growth at Nonotuck Resource Associates, Inc.’s Kingston office; Julianne Sherlock, Alex Gomes, Paula Rossi-Clapp and Lina Dabril added to growing staffRead More

Category: Client News

My Pinnacle Network announces January b2b networking meeting in Bourne

January 17, 2014 //  by admin

BOURNE, MA…

My Pinnacle Network recently announced the schedule for its Bourne business-to-business networking meeting in January 2013:

The Bourne My Pinnacle Network, Thursday, January 23, from 7:30 a.m. – 9 a.m. at 550 MacArthur Boulevard (Route 28), Bourne, MA 02540.

“For business owners and b2b professionals, New Year’s resolutions are less about how much weight you’re going to lose or some other personal goal but developing a plan to get more business. Joining the right networking group can be the catalyst for that plan,” said Steve Dubin, founder of My Pinnacle Network. “My Pinnacle Network offers something a little different than other networking groups out there in that we specifically target b2b professionals. What better way to start 2013 than by joining an new group that’s doing something a little outside the box from other networking groups?”

Currently, My Pinnacle Network is offering a special charter rate of $200 per. B2B professionals can apply directly by going to www.mypinnaclenetwork.com. Only one B2B professional will be selected for each category. Those categories can be found at http://mypinnaclenetwork.com/about/categories.aspx.

Prospective members are encouraged to attend a My Pinnacle Network meeting before committing to join. However, with the Charter Member price, the safest way to get to the front of the line for your category is to register online at www.mypinnaclenetwork.com. Payment is not required to register.

If you are interested in attending a meeting in your area, please contact Steven V. Dubin at  SDubin@MyPinnacleNetwork.com or 781-582-1061 to RSVP. There is no charge to visit a My Pinnacle Network meeting.

My Pinnacle Network announces January b2b networking meeting in BourneRead More

Category: Client News

The future of dry cleaning comes to Needham. Lapels Dry Cleaning to open at 1189 Highland Avenue in Needham, MA.

January 8, 2014 //  by admin

Don Lesandri is the general manager of the new Lapels Dry Cleaning to open at 1189 Highland Avenue in Needham on Jan. 18.

NEEDHAM, MA and HANOVER, MA…

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, will open a new location on January 18 at 1189 Highland Avenue, Needham, Massachusetts. The Needham Lapels represents the 21st Lapels Dry Cleaning location to open in the Bay State (a store in Hingham, MA is set to launch later in 2014).

Hours for the new Needham Lapels Dry Cleaning store are Monday through Friday, 7 am to 7 pm; Saturday 8 am to 5 pm; and Sunday, 11 pm to 4 pm. The grand opening for the new Lapels will be held on February 22.

“We are delighted to bring Lapels’ standard of high quality dry cleaning and superior customer service to Needham,” said Don Lesandrini, general manager of the Needham store. “Lapels Dry Cleaning stores have been a hit in other towns in Massachusetts and we’re looking to duplicate that same level of success here.”

Lapels has pioneered its eco-friendly dry cleaning experience for the past dozen years.  Using the latest technology in equipment and cleaning solution, Lapels is one of the few dry cleaners in Texas to be able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes. At Lapels you can see, feel and smell the difference.

Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services.

Lapels offers it’s customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line and the use of a 24 Hour Drop Off Service. Same day service is also available with pick-up after 5 pm.

For complete information on Lapels Dry Cleaning, please visit www.mylapels.com or you can call 781-444-0412.

Lapels Dry Cleaning – Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Marshfield, Natick, Needham, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Missouri (Wildwood), New Jersey (Brick, Freehold and Verona), Ohio (Liberty Township), Oklahoma (Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Forest Village); Texas (Austin, Brownsville). Additional locations are coming soon to New Albany MS, Cedar Park, TX, Bee Cave, TX, Hingham, MA and Allston, MA.

Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.
Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

The future of dry cleaning comes to Needham. Lapels Dry Cleaning to open at 1189 Highland Avenue in Needham, MA.Read More

Category: Client News, Franchise NewsTag: franchise opportunity, Lapels Dry Cleaning Franchise, veteran's franchise

The future of dry cleaning coming to New Albany, MS. Ole Miss Legend John Stroud to open Lapels Dry Cleaning this spring on Bankhead Street in New Albany, MS

January 7, 2014 //  by admin

Ole Miss Legend John Stroud and wife Billye Jean Stroud to open Lapels Dry Cleaning this spring on Bankhead Street in New Albany, MS.
Ole Miss Legend John Stroud and wife Billye Jean Stroud to open Lapels Dry Cleaning this spring on Bankhead Street in New Albany, MS.

NEW ALBANY, MS and HANOVER, MA…

As an undergrad at Ole Miss, John Stroud combined an old fashioned work ethic with a feathery shooting touch to become the leading scorer in the SEC two years running and the top draft choice of the Houston Rockets. The New Albany resident is hoping the former of those two things pay off again with his latest venture, the opening of a Lapels Dry Cleaning store and plant in his hometown this spring.

Lapels Dry Cleaning is an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts. Stroud, owner of John Stroud Insurance Agency, first heard of Lapels when he became frustrated over the lack of dry cleaning options in the area.

“I’m 6’7” and have a lot of my clothes tailor-made to fit me. When you’re paying more for clothes you want to take care of them so they last a while. Unfortunately, there are not a lot of dry cleaners around here. That’s when my entrepreneurial instincts kicked in and I began to do some research and that’s how I discovered Lapels Dry Cleaning,” said Stroud. “With its commitment to greener dry cleaning and customer service, I saw an opportunity for a business that would fill a real need in New Albany.”

Beyond the cleaning process, Stroud cites the business model and the responsiveness of Lapels Corporate Team for his decision to purchase a Lapels franchise.

“I’m still going to be running my insurance agency coaching my daughter’s basketball team at the high school, so it was important to find an opportunity where I didn’t have to be on-site 24/7,” said Stroud. “With the training provided by Lapels and my wife Billye Jean as my partner in the business, I’m very comfortable that this is the perfect business opportunity for us and that the people in my hometown of New Albany are going to love it.”

The new Lapels Dry Cleaning store and plant will be located on Bankhead Street in New Albany. Construction for the new building has begun and a spring 2014 opening is projected.

“John and Billye Jean have been wonderful to work with through these beginning stages and very receptive to coaching, which is rather ironic with John being an actual coach,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “Seriously, we are very excited about this new location as it represents the first Lapels Dry Cleaning in the state of Mississippi. Something tells me with John and Billye Jean leading the way, it will not be the only one.”

Lapels has pioneered its eco-friendly dry cleaning experience for the past dozen years.  Using the latest technology in equipment and cleaning solution, Lapels is one of the few dry cleaners to be able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes. At Lapels you can see, feel and smell the difference.

Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services.

Lapels offers it’s customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line and the use of a 24 Hour Drop Off Service. Same day service is also available with pick-up after 5 pm.

For complete information on Lapels Dry Cleaning, please visit www.mylapels.com.

Lapels Dry Cleaning – Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Marshfield, Natick, Needham, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Missouri (Wildwood), New Jersey (Brick, Freehold and Verona), Ohio (Liberty Township), Oklahoma (Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Forest Village); Texas (Austin, Brownsville). Additional locations are coming soon to New Albany MS, Cedar Park, TX, Bee Cave, TX and Hingham, MA.

Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

The future of dry cleaning coming to New Albany, MS. Ole Miss Legend John Stroud to open Lapels Dry Cleaning this spring on Bankhead Street in New Albany, MSRead More

Category: Client News, Franchise NewsTag: "dry cleaning franchise", franchise opportunity, Lapels Dry Cleaning

Nonotuck Resource Associates, Inc.’s Auburn office continues expansion, adds Kimberly Kell, Pamela Wilmore and Crystal Rosado to growing staff

January 7, 2014 //  by admin

Crystal Rosado, a Worcester, MA resident, is one of three new hires at Nonotucks’ Auburn offices. Other new hires include Grafton, MA resident Kimberly Kell and Leicester, MA resident Pamela Wilmore.
Crystal Rosado, a Worcester, MA resident, is one of three new hires at Nonotucks’ Auburn offices. Other new hires include Grafton, MA resident Kimberly Kell and Leicester, MA resident Pamela Wilmore.

AUBURN, MA…

For more than 40 years Nonotuck Resource Associates has helped transform the lives of hundreds of people with intellectual and physical disabilities by offering the personalized service of shared living and Adult Family Care (AFC). To meet the ever increasing demand from families for these non-traditional, value based services, Nonotuck recently added Kimberly Kell, Pamela Wilmore  and Crystal Rosado to its staff at its offices in Auburn, Massachusetts.

Pamela Wilmore, an assistant program director, re-joined Nonotuck on December 23. She had previously filled in as an assistant program director earlier in the year.  She has worked as an ABA Therapist in the Leicester and Southbridge public school systems. Wilmore has also worked at the Seven Hills Foundation as a special needs instructor. A Leicester, MA resident, She is currently enrolled at Bay Path College in the Applied Behavior Analysis program.

Crystal Rosado, an AFC RN, joined Nonotuck in November  after working in Nonotuck’s internship program. She graduated from Quinsigamond Community College in May 2013 with an associate’s degree in nursing. Rosado has held varied positions in healthcare, including bilingual medical assistant at the Family Health Center of Worcester. She received her acute care training at the Jewish Healthcare Center, St. Vincent’s Hospital and UMass Memorial Hospital.  Rosado resides in Worcester.

Kimberly Kell, AFC and RN, started with  Nonotuck on December 9 after working for many years at Seven Hills Foundation in Worcester in the day habilitation program. She also has work experience at Hubbard Hospital, St. Vincent’s Hospital and Whittier Rehabilitation Hospital. A Grafton, MA resident, Kell received her bachelor’s degree in nursing at Worcester State University in 1991.

“2013 has been a year of growth here at Nonotuck and nowhere has that been as true at our Auburn office at 4 Faith Avenue,” said George Fleischner, executive director of Nonotuck Resource Associates, Inc. “Kim, Pam and Crystal have demonstrated the qualities of superior caregivers at their previous places of employment and we are looking forward to that continuing during their careers at Nonotuck.”

Nonotuck offers Shared Living, Adult Family Care and Day Services for families who choose to care for their loved ones suffering with Alzheimer’s, autism, brain injuries, cancer, muscular dystrophy and other intellectual and physical disabilities at home. Based in Florence, Nonotuck has offices in Central and Western Massachusetts as well as on Boston’s South Shore and on Cape Cod.

For complete information on Nonotuck Resource Associates, including office locations, you can visit www.nonotuck.com or call Nonotuck’s main office at 413-586-5266 x104.

Caregiving with Love –  Nonotuck Resource Associates, Inc.

Founded in 1972 by a group of parents who had the courage and foresight to seek community care for their loved ones, Nonotuck has since helped transform the lives of hundreds of people with intellectual and physical disabilities by providing the personalized service of Shared Living and Adult Family Care.  Each day Nonotuck addresses the ever increasing demand from families for these non-traditional, value based, in home services with love and care.  If you are interested in finding out more about this unique service and our locations please visit www.nonotuck.com or call 413-586-5256 x 104.

Nonotuck Resource Associates, Inc.’s Auburn office continues expansion, adds Kimberly Kell, Pamela Wilmore and Crystal Rosado to growing staffRead More

Category: Client NewsTag: Adult Family Care and Day Services, shared living"

Media veteran Katie Loizeaux launches Viamark Advertising franchise in Delaware

January 6, 2014 //  by admin

Media veteran Katie Loizeaux is the newest franchise owner for Viamark Advertising. Loizeaux will head up Viarmark’s newest franchise office in Wilmington, DE.
Media veteran Katie Loizeaux is the newest franchise owner for Viamark Advertising. Loizeaux will head up Viarmark’s newest franchise office in Wilmington, DE.

Wilmington, DE – Viamark Advertising announced today that media and advertising pro Katie Loizeaux will head up its newest franchise office in Wilmington, DE.

Loizeaux began her ad career 11 years ago as an account executive for WSPK in Poughkeepsie, NY. After developing a love for the ad business, she followed her then general manager to 99.5 WJBR in Wilmington. In 2007, Katie left WJBR to gain experience in a bigger market as an account executive for Philadelphia’s KYW Newsradio for two years before returning to WJBR.

“Katie’s unique experience, along with Viamark’s  tools and resources, offers a fresh approach to businesses starving for effective, yet cost-attainable campaigns,” said Viamark’s Director of Franchising and Co-Founder Glenn Anderson. “That’s something for which Viamark has developed a well-earned reputation over the years.”

Wilmington, DE is Viamark Advertising’s 12th office. The agency handles more than 175 accounts from Florida to Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, outdoor, and digital. Some of Viamark’s core industries include automotive, healthcare, pharmaceutical, education, restaurant, retail and real estate.

As a new franchise owner, Loizeaux is excited to get started. “The Viamark training program was excellent. With all the sales tools and systems that were provided to me I’m ready to jump in and start meeting with new potential clients. Plus my insider perspective of the broadcasting industry, unique knowledge of the Wilmington market, and personal relationships with station managers, sales managers and account executives inherently will give my clients more bang for their media buck,” says Loizeaux.

“Recruiting outstanding talent and experience is what makes Viamark’s model so successful. Katie is a prime example of this, and a valuable asset to any business that partners with her,” said Anderson. “We’re very excited that Wilmington, DE is now part of our growing roster of east coast markets.”

Viamark Advertising franchisee candidates should have five plus years media sales and/or management experience or five plus years ad agency experience in account management and/or business development.  Other helpful attributes and background include local market knowledge and contacts, creative and strategic thinking, composed and capable of managing multiple tasks at once and a positive and outgoing attitude.

For more information, visit viamark.com or viamarkfranchise.com

Media veteran Katie Loizeaux launches Viamark Advertising franchise in DelawareRead More

Category: Client News, Franchise News

My Pinnacle Network announces February 2014 schedule of B2B networking meetings

December 31, 2013 //  by admin

BOURNE, BRAINTREE, MARSHFIELD, MANSFIELD, NEWTON, PLYMOUTH, WESTBOROUGH, MA and PROVIDENCE, RI…

My Pinnacle Network recently announced a full slate of business-to-business networking meetings to kick off the new year in February 2014. February’s My Pinnacle Network meetings are as follows:

My Pinnacle Network – Braintree 1st Tuesday, Tuesday, February 4, from 8:30 a.m. – 10 a.m. at 25 Braintree Hill Office Park, Suite 200, Braintree, MA 02184.

My Pinnacle Network – Westborough, Tuesday, February 4, from 8 a.m. – 9:30 a.m. at 1900 West Park Drive, Suite 230, Westborough, MA 01581.

My Pinnacle Network – Mansfield, Wednesday, February 5, from 8:30 a.m. – 10 a.m. at 20 Cabot Boulevard, Suite 300, Mansfield, MA 02048.

My Pinnacle Network – Marshfield, Thursday, February 6, from 9 a.m. to 10:30 a.m., 165 Enterprise Drive, Marshfield, MA 02050.

My Pinnacle Network – Plymouth, Thursday, February 13, from 8:00 a.m. – 9:30 a.m. at 134 Court Street (Plymouth Chamber of Commerce), Plymouth, MA 02360.

My Pinnacle Network – Newton, Thursday, February 13, 7:30 a.m. – 9 a.m. at 29 Crafts Street (Aflac offices), Newton, MA 02458.

My Pinnacle Network – Providence, Wednesday, February 19, from 8 a.m. – 9:30 a.m. at Admirals Bank, 15 Park Row West, Providence, RI 02903.

My Pinnacle Network – Braintree Third Thursday, Thursday, February 20, from 7:30 a.m. – 9 a.m. at 25 Braintree Hill Office Park, Suite 200, Braintree, MA 02184.

My Pinnacle Network – Bourne, Thursday, February 27, from 7:30 a.m. – 9 a.m., 550 MacArthur Blvd. (Route 28), Bourne, MA 02532.

Only one B2B professional will be selected for each category. Those categories can be found at http://mypinnaclenetwork.com/about/categories.aspx. Prospective members are encouraged to attend a My Pinnacle Network meeting before committing to join.

If you are interested in attending a meeting in your area, please contact Steven V. Dubin at  SDubin@MyPinnacleNetwork.com or 781-582-1061 to RSVP. There is no charge to visit a My Pinnacle Network meeting.

My Pinnacle Network announces February 2014 schedule of B2B networking meetingsRead More

Category: Client News

SelecTech launches retail/franchise division

December 26, 2013 //  by admin

AVON, MA…

SelecTech, Inc., a leader in the manufacture of innovative flooring products from recycled materials, recently announced plans for a retail/franchise division. Based out of the company’s corporate headquarters in Avon, Mass., the new division will feature customer service and marketing representatives specifically dedicated to retail and franchise customers with multiple locations.

“Uniformity is one of the benefits of chains and franchises. You want the customer to have the same experience no matter which location they visit. That goes from the way they are greeted to the look and feel of the store,” said Thomas Ricciardelli, president of SelecTech Inc. “In addition to utilizing a breakthrough interlocking technology that minimizes installation materials and down time, our flooring products are easy to customize for multi-location organizations.”

Eastern Mountain Sports (EMS) is one SelecTech’s recent retail customers. EMS wanted an attractive and comfortable floor for its shoe department to provide customers with the proper setting for selecting new shoes. EMS chose SelecTech’s FreeStyle flooring.

With its patented resilient composition, FreeStyle provided the perfect solution. With no installation hassles and no waiting for concrete to cure and adhesives to dry, the FreeStyle floor was snapped together on the concrete floor and ready to use immediately—helping the entire build-out project run more effectively.

Said a company representative, “Our mission is to encourage consumers to appreciate the outdoors and the responsibility that comes with this privilege. We wanted a ‘green’ flooring material that would be comfortable to walk on, install and maintain easily, and be reliable. FreeStyle helped us meet all of those needs.”

“Nowadays, franchisees seem to be drawn to franchisors with green initiatives. Our flooring products are made from 70 percent recycled materials and are 100 percent recyclable,” said Ricciardelli. “I’m not saying this will seal the deal on bringing in a new franchisee. But it certainly does show a level of commitment to greener operations by the franchisor that a potential franchisee has to respect.”

To learn more about SelecTech products, visit http://www.selectechinc.com.

About SelecTech, Inc.

SelecTech, Inc. was founded in 1993 with the mission of creating valuable products from scrap plastics. The company has become a leader in the manufacture of flooring products from recycled materials and uses one million pounds of recycled materials annually. Their products are made with up to 100 percent recycled content, are 100 percent recyclable and installed without adhesives making them some of the “greenest” and most cost-effective flooring products available. The unique interlock system on SelecTech’s flooring products enable them to be installed at a much lower cost, without a lot of costly downtime, which provides significant value to customers.

Using state-of-the-art technology and innovative product design, SelecTech created the top performing Place N’ Go residential flooring products, which are available at Home Depot. They are also the creators of the renowned commercial and industrial FreeStyle, FreeStyle ESD and StaticStop ESD flooring lines.

SelecTech is a vendor partner of Health Care Institute, an International Facility Management Association (IFMA) alliance partner. The company is headquartered at 33 Wales Avenue, Suite F in Avon, MA. For more information about SelecTech, visit http://www.selectechinc.com.

SelecTech launches retail/franchise divisionRead More

Category: Client News, Franchise NewsTag: anti-static, basement flooring, ESD flooring, ESD static

Caregivers care. Nonotuck honors caregivers as part of National Caregivers Month

December 23, 2013 //  by admin

AUBURN, MA AND FLORENCE, MA…

For more than 40 years Nonotuck Resource Associates has helped transform the lives of hundreds of people with intellectual and physical disabilities by offering the personalized service of shared living and Adult Family Care. As part of National Caregivers Month in November, Nonotuck honored 40 of its caregivers in the greater Worcester area with a celebratory dinner at its Auburn offices at 4 Faith Avenue on November 20.

At the dinner, each Nonotuck caregiver was presented with a congratulatory thank you card from Nonotuck Board of Directors, the CEO and all Nonotuck staff written in every language of this diverse group of Nonotuck caregivers. These care givers reside in Central Mass, principally in the greater Worcester area and they were all honored equally for their commitment, love and service. In addition, Nonotuck made a $500 donation each to four food bank organizations that cover western Mass, north central Mass, the Worcester Area, and the southeastern/Cape area of Mass on behalf of these Nonotuck Caregivers.

“Our caregivers do more than open up their homes to care for people from all walks of life. They literally share their lives with the people we serve. In many cases, they become like family,” said George Fleischner, CEO of Nonotuck Resource Associates, Inc. “We cannot thank our caregivers enough for all they do. They are the backbone of our organization.”

According to the Caregiver Action Network website, there are as many as 90 million family caregivers in U.S. today. That means that two out of every five adults—or 39 percent–are family caregivers.  That’s an increase from 30 percent back in 2010. In recognition of the role caregivers play, the Obama administration declared November 2013 as National Caregivers Month.

“The sad reality is that not every family is able to care for their elderly or disabled family member,” said Fleischner. When the family is unable to be the caregiver, Nonotuck will find an out of family home to provide care to the person in a dignified and loving way. “You just can’t put a dollar value on the critical role Nonotuck caregivers play in the lives of so many people across Massachusetts.”

Based in Florence, Massachusetts but with offices across the Commonwealth, Nonotuck offers Shared Living and Adult Family Care for families who choose to care for their loved ones who have Alzheimer’s, autism, brain injuries, cancer, muscular dystrophy and other intellectual and physical disabilities at home.

For complete information on Nonotuck Resource Associates, including office locations, you can visit www.nonotuck.com or call Nonotuck’s corporate office at 413-586-5256.

Caregiving with Love –  Nonotuck Resource Associates, Inc.

Founded in 1972 by a group of parents who had the courage and foresight to seek community care for their loved ones, Nonotuck has since helped transform the lives of hundreds of people with intellectual and physical disabilities by providing the personalized service of Shared Living and Adult Family Care.  Each day Nonotuck addresses the ever increasing demand from families for these non-traditional, value based, in home services with love and care.  If you are interested in finding out more about this unique service and our locations please visit www.nonotuck.com or call 413-586-5256 x 104.

Caregivers care. Nonotuck honors caregivers as part of National Caregivers MonthRead More

Category: Client NewsTag: adult day care, Adult Day Care services, Alzheimer's, Nonotuck

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