Unleash the Power of The Press
You can tune into Mind Your Own Business radio tomorrow to hear PR Works President Steve Dubin discuss his latest venture, My Pinnacle Network. The broadcast airs live at 2pm est and you can tune in on several local radio stations, including:
You can also listen to http://www.myobtheradioshow.com/.
Steve Dubin to appear on Mind Your Own Business radio on Tues, May 15 at 2pmRead More
When business owners say “it’s been a little hairy lately”, typically that’s a reference to workload or the frenetic pace of taking care of business. Things were a little hairy, but it had nothing to do with business as PR Works Principal Steve Dubin and Account Manager Joe D’Eramo grew mustaches and raise money as part of Movember, an international fundraiser for prostate cancer awareness. The duo raised $910 for the cause.
Movember involves men growing a “mo” or mustache during the month of November as a rallying point for raising funds and awareness for prostate cancer health and other men’s cancer-related issues via Prostate Cancer Foundation and LIVESTRONG. In addition to collecting funds, we also spread the word about this worthy cause by posting regular updates on our blog and Facebook pages.
According to the Movember website:
In 2010, Movember generated $80.7 million globally, $38.4 million in the US. Eighty three percent of the funds were allocated to programs supporting prostate cancer and other cancers affecting men. Seventy percent of that went to Movember’s men’s health partners, the Prostate Cancer Foundation (35%) and LIVESTRONG (35%) and 13% funded Movember’s awareness and education program.
“It’s been a fun fundraiser and besides increasing my awareness of prostate cancer and other male-related cancers, it increased my awareness of the number of friends and colleagues who have had prostate cancer and beat it,” said D’Eramo.
There’s still time to donate to Movember. You can find out more about the type of work you’d be helping to fund by visiting the Movember website: http://us.movember.com/about. Movember is a registered 501 (c)(3) charity; donations are tax deductible to the extent permitted by law.
For a final look at the mustache efforts of PR Works, you can visit www.facebook.com/PRWorkZone.
Two weeks ago, I began growing a mustache as part of Movember, an international fundraising effort to raise money for prostate cancer research.
My colleague at PR Works, Joe D’Eramo, joined me in this effort. The competition to grow a decent mustache is still very much in the air. You can see for yourself.
What’s becoming a closer battle is the fundraising. At this writing, I’m at $270 and Joe is $110 after a very slow start. At stake, besides raising money for a very good cause, is our unofficial bet that the loser must keep his mustache an additional month. That’s one neither one of us wants to lose.
Would you like to join our mustache growing fundraiser? There’s still plenty of time. The Mo the merrier. You can register by going to Movember’s website. And if you’d like to follow our progress, feel free to visit PR Works’ blog or Facebook page. To make a donation under my name, please visit my Movember site; here is Joe’s.
If you’d like to find out more about the type of work you’d be helping to fund by supporting Movember, take a look at the Programs We Fund section on the Movember website: http://us.movember.com/about. Movember is a registered 501 (c)(3) charity; donations are tax deductible to the extent permitted by law.
Thank you in advance for supporting our efforts to change the face of men’s health.
Hair apparent. Donations and mustaches growing for prostate cancer fundraiser.Read More
KINGSTON, MA…
We live in a day and age when what celebrities and athletes post or tweet grabs more attention than what they do in their respective industries. But if you’re a regular joe like a small business owner, how do social media sites affect what it is you do? More importantly, how do they impact your bottom line? A survey issued to attendees at the recent South Shore Ad Club business expo revealed that local small businesses are just beginning to embrace social media sites like Facebook and Twitter.
“The small business owner has a different challenge when it comes to social media than celebrities like Chad Ochocinco or Kim Kardashian,” said Steve Dubin, owner of PR Works and former president of the South Shore Ad Club. “For small business owners, they realize social media is a force that needs to be part of their marketing arsenal. The question is how much.”
People who took the survey were asked five questions. There were 64 total respondents and the results of their responses are as follows:
“Granted, it is a fairly small sampling but it’s safe to say small business owners who use social media on a personal basis are more likely to use it for their business,” said Dubin.
Adds Dubin, “That only 17 percent have noticed an increase in sales and a mere 6 percent hired a third-party to handle their social media is also telling. Does that mean small business owners are not yet convinced of the power of social media? Or is it because they are handling it in-house and not letting experts conduct their social media that they are not having more success with it?”
Based in Kingston, Massachusetts, PR Works does offer a social media package as part of its Small Business Survival plan. Small business owners can find out more by visiting www.prworkzone.com or calling 781-582-1061.
PR Works offering The Works
For 20 years, PR Works has been providing a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, advertising campaigns, direct mail, and telemarketing.
For more information, you can visit our new website at http://www.prworkzone.com or become a fan of PR Works at http://www.Facebook.com/PRWorkzone. For FREE brochures entitled “How to Talk to the Press”, “Making Newsletters Noteworthy”, and “Seminars Lead to Motivated Prospects”, please contact Steve Dubin at (781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.
We’ve all heard the expression “put your money where your mouth is”. This November, now to be referred to as Movember, I’m hoping people will put money where my mouth is—or donate money to a very good cause for what’s above my mouth. That’s because as part of the Movember fundraiser for prostate cancer research, I’ll be growing a mustache for the entire month.
My colleague at PR Works, Joe D’Eramo, will be joining me in this effort. Those are our cleanly shaven mugs to the right. We have a friendly wager. Whoever raises the most donations for Movember has to keep his mustache for another month. It’s a wager neither of our spouses has signed off on, but we are both committed to raising funds for this very worthy cause.
Why are we so passionate about this particular men’s health issue? For starters:
Would you like to join our mustache growing fundraiser? The Mo the merrier. You can register by going to Movember’s website. And if you’d like to follow our progress, feel free to visit PR Works’ blog or Facebook page. To make a donation under my name, please click here. To donate to Joe, click here.
If you’d like to find out more about the type of work you’d be helping to fund by supporting Movember, take a look at the Programs We Fund section on the Movember website: http://us.movember.com/about. Movember is a Movember is a registered 501 (c)(3) charity; donations are tax deductible to the extent permitted by law.
Thank you in advance for supporting our efforts to change the face of men’s health.
PR Works joins a hair-raising fundraiser for prostate cancer researchRead More
The first question we are often asked? What SHOULD I be spending on advertising and marketing?
Good question.
The truth is marketing budgets vary by industry and business size.
Your budget is also based on how much you want to grow, and how fast. And don’t get caught thinking you are saving money by having a stingy marketing budget. You could also WALK to work to save on gas, but that may not be the most efficient approach.
Both the Counselors to America’s Small Business (SCORE) and the U.S. Small Business Administration (SBA) define a proper marketing budget to be between 2% and 10% of gross sales, noting that B2C (business to consumer) retail and pharmaceuticals can exceed 20% during peak brand-building years.
As for size and spending, companies less than $5 million typically allocate 7-8%, less than $10 million firms budget 6-7%, less than 100 million ventures spend 5-6%, $100-300 million behemoths come in at 3-5% and more than $300 million monsters set aside 3-4% for marketing.
This budget covers the full range of marketing tools – from sales materials to online presence to social media to mass advertising to public relations.
Sure you try to grow by “word of mouth”. Direct referrals from customers and friends are “gold”, but you risk losing revenue from business you did not get because a large percentage of very targeted prospects have never heard of you.
Marketing is a critical ingredient – as are human resources, finance and operations. It is an on-going effort to remain relevant, top of mind and entice new customers.
Having too small of an advertising budget is like planting a seed, but not giving it water or light.
Budget 45 minutes for a marketing audit and we’ll provide you with both a marketing budget and a comprehensive marketing outline to grow your business.
Competing with the big boys? Have a big boy budget?Read More
KINGSTON, MA…
The new “normal” is higher cost for fuel, health insurance and supplies and less revenue due to a snail’s pace economy. Business owners are already wearing too many hats. What can they do keep their head above water?
Business owners often have good marketing ideas, they just don’t know how to prioritize them or have the capable hands to get things done. In recognition of the critical economic situation and the ever expanding complexity of marketing choices, PR Works, a full service public relations and advertising company based in Kingston, MA, is introducing a Small Business Survival Package to help solve the marketing riddle.
Small Business Survival Package addresses the critical public relations and marketing efforts that should occur on a monthly basis. The service includes:-
“Small businesses are hurting and need to find new customers and expand sales to existing customers,” said Steve Dubin founder and president of PR Works. He added, “Persuasive, compelling advertising and marketing is even more critical in tough times. The challenge has gotten more difficult. There are even more complex choices and fewer dollars to go around. Although there is no silver bullet, a consistent message delivered to a consistent, targeted audience on a consistent basis will yield strong, positive results.
Prudent choices must be made and implemented.”
PR Works offering The Works
For 20 years, PR Works has been providing a wide expanse of public relations and advertising services including strategic PR planning, news releases, Facebook, Twitter, LinkedIn, newsletters, E-newsletters, website makeovers, case studies, grand opening management, product and service launch management, brochure/collateral materials, advertising campaigns, direct mail, and telemarketing.
For more information, visit the PR Works website at www.prworkzone.com or become a fan of PR Works at http://www.Facebook.com/PRWorkzone. For FREE brochures entitled “Making E-Newsletters Effective”, “Social Media Myths Removed”, and “Video to Web is a Blockbuster”, please contact Steve Dubin at
(781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.
It was also featured on WCVB’s Chronicle that very same evening . A feature in the Boston Business Journal followed and was the icing on the cake.
Not bad for a subject that some are reluctant to discuss.
PR Works helped broaden the discussion and build the media frenzy momentum. The abovementioned media extravaganza has generated approximately one booking every 10 minutes since the coverage appeared.
Captain Brad White, founder and president of the company, noted, “We knew we had a unique and appealing service. Many New Englanders love the ocean and appreciate its embrace, but we needed help in getting our marketing message out on a grander scale. A call to PR Works is all it took and three hours later presto, PR Works delivered beyond our wildest anticipation!”
Consider some of the many reasons that burial at sea is an attractive alternative. Full body traditional funerals, where the average cost is significantly more than cremation $8,500 – $10,000, are decreasing at 35% per year due o the Green Movement Cremations are increasing at 35% per year, with average amount spent being $3,250.
Burials at sea are roughly 1/3 the cost of a traditional funeral or
cremation and church service.
New England Burial At Sea is the largest formalized organization in the USA doing sea burials for human cremated remains scatterings and full body burials at sea. Now a days people prefer to not leave a carbon footprint and a sea burial is more natural than most alternatives.
New England Burial At Sea is the ONLY company in the USA to be properly insured and licensed with USCG captains using clean, up to date vessels from Maine to Miami and now in San Francisco. Vessels vary from vintage to down east, to sport style and luxury accommodating up to 400 people.
There is a little bit of ocean in all of us. Don’t let your marketing message sink. Let us know how we can help you spread the word.
I could show you my two page list of failed self-improvement resolutions from last year. Or I could start fresh and challenge you to join me.
No, Martha, there is NO silver bullet for marketing solutions. Slow, steady and consistent wins the race.
So, as you look out onto the horizon of 2011, join me in committing to consistent messaging on a consistent basis.
Quote for this issue – Always bear in mind that your own resolution to succeed is more important than any other.
Abraham Lincoln
Follow Us!