When business owners say “it’s been a little hairy lately”, typically that’s a reference to workload or the frenetic pace of taking care of business. Things were a little hairy, but it had nothing to do with business as PR Works Principal Steve Dubin and Account Manager Joe D’Eramo grew mustaches and raise money as part of Movember, an international fundraiser for prostate cancer awareness. The duo raised $910 for the cause.
Movember involves men growing a “mo” or mustache during the month of November as a rallying point for raising funds and awareness for prostate cancer health and other men’s cancer-related issues via Prostate Cancer Foundation and LIVESTRONG. In addition to collecting funds, we also spread the word about this worthy cause by posting regular updates on our blog and Facebook pages.
According to the Movember website:
- One in six men will be diagnosed with prostate cancer in their lifetime.
- A man is diagnosed with prostate cancer every 2.2 minutes.
- One in two men will be diagnosed with cancer in their lifetime.
- 24 percent of men are less likely to go the doctor compared to women.
In 2010, Movember generated $80.7 million globally, $38.4 million in the US. Eighty three percent of the funds were allocated to programs supporting prostate cancer and other cancers affecting men. Seventy percent of that went to Movember’s men’s health partners, the Prostate Cancer Foundation (35%) and LIVESTRONG (35%) and 13% funded Movember’s awareness and education program.
“It’s been a fun fundraiser and besides increasing my awareness of prostate cancer and other male-related cancers, it increased my awareness of the number of friends and colleagues who have had prostate cancer and beat it,” said D’Eramo.
There’s still time to donate to Movember. You can find out more about the type of work you’d be helping to fund by visiting the Movember website: http://us.movember.com/about. Movember is a registered 501 (c)(3) charity; donations are tax deductible to the extent permitted by law.
For a final look at the mustache efforts of PR Works, you can visit www.facebook.com/PRWorkZone.