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Lead generation

New software transforms how local businesses reach homeowners in Massachusetts. Braintree firm launches Local Leads 365.

Local Leads 365, a new, digitally fast and rich software platform was recently launched to help local service providers and merchants identify and reach potential customers more quickly.  Developed by Gibbs Software Solutions, a company based in Braintree, Massachusetts, the new, robust application can deliver real estate transaction data for any town in Massachusetts. 

The key advantage?  Local Leads 365 provides new homeowner information the day after closing — not 1-12 months later, like many competitors. The leads are automatically delivered to the subscribers’ devices daily.

Additionally, the Local Leads 365 platform offers easy to customize templates for the merchant to entice the consumer via letters, post cards and flyers.  And this activity can be seamlessly integrated into most Customer Relationship Management systems  (CRMs). The software can also easily search for data based on “triggers”, such as homes with acreage exceeding 20,000 square feet or home values in excess of $500,000.  This lets local service providers find and directly target specific customer types.

“We worked long and hard to create a platform that the small business owner or office manager could quickly adapt and use to generate new and lifelong customers,” noted Denver Gibbs, founder of Gibbs Software and Local Leads 365. “We have already received tremendous response from oil dealers, landscapers, painters, roofers, plumbers, electricians, home security, handymen, flooring, furniture stores, dental offices, financial planners, insurance brokers and auto service.  The early adopters tell us that the platform is easy and fun to use and it instantly connects them with newcomers to the area in search of reliable resources.”

According to the U.S. Census Bureau, the percentage of Americans that move every year equates to 14% of the population (or roughly 40 million).  The average homeowner spent $9,081 last year on home services, according to HomeAdvisor. The costs broke down as follows: $7,560 on home improvements. $1,105 on home maintenance.  By virtue of their new circumstances, new homeowners are the nation’s leading spenders.

For more information about Local Leads 365, please visit www.LocalLeads365.com or call (781) 343-1932.

New software transforms how local businesses reach homeowners in Massachusetts. Braintree firm launches Local Leads 365.Read More

From passive to proactive. LinkedIn Sales Funnel workshop scheduled for Cranberry Country Chamber of Commerce, Middleboro, MA – May 23.

 

Bring your laptop and learn how to finally leverage LinkedIn as a sales funnel.

 

Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes.  The LinkedIn Sales Funnel – Hands-On Workshop teaches attendees how to transform that passive channel into a robust, proactive lead-generator.

 

PR Works, a full-service public relations and advertising firm based in Plymouth Center, will host a LinkedIn Sales Funnel at the Cranberry Country Chamber of Commerce, 9 Clayton Road, Middleboro, MA on Tuesday, May 23, 8 – 11 a.m. Cost is $149 per person.

 

The session will be led by Steve Dubin of PR Works, licensed by Linked University and owner of PR Works and My Pinnacle Network, a company that hosts six B2B networking groups across central and eastern Massachusetts.

 

The session will include: a review of your LinkedIn profile and how to maximize it to be found and convert visitors; how to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.; how to develop a drip campaign and ask for five connection requests per day; the essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response;  when to ask for a telephone or coffee meeting; how to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility; when to add profile updates and use the gentle prod; and how to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e-newsletter.

 

To reserve a seat, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online to https://goo.gl/HzifQs.

From passive to proactive. LinkedIn Sales Funnel workshop scheduled for Cranberry Country Chamber of Commerce, Middleboro, MA – May 23.Read More

Real Estate-focused monthly networking group launched in Plymouth, MA.

 

 

From electrician to plumber to closing attorney, many professionals involved with residential real estate and home renovations could use new customers and more referrals.  My Pinnacle Network, with six existing groups throughout eastern Massachusetts, has launched a new networking group to help make those connections.

The first meeting of My Pinnacle Network-Plymouth’s Real Estate-only group is scheduled for Thursday, June 8, 7:30 a.m. – 9 a.m. at the Keller Williams training room, 91 Carver Road, Plymouth, MA, (Exit 6, the Plaza that also includes Job Lot and Papa Gino’s). Thereafter, the group will meet the second Thursday of each month at that same time – 7:30 a.m. – 9 a.m. and the same location.

Other real estate related professions expected to participate in this group include an accountant, architect, asbestos removal, bank, cabinetry, chimney sweep, cleaning services, closet organizer, contractor – builder, contractor- remodeler, driveway/paving, dry basement, estate sale business, fencing, flooring, fuel provider, furniture, handy man, hardscape/mason, home inspection, insulation services, interior Design, internet services, irrigation services, landscape contractor, marble & granite, mold remediation, mortgage broker, mover, painting contractor, pest control, plumbing/HVAC, photographer, property management, radon remediation, roofer, security – alarm Systems, solar design/installation, signage, storage, title search, tree surgeon, truck rental, waste management and window replacement.

In the real estate-related world, it is all about WHO you know. A networking group helps expand that personal advocacy. My Pinnacle Network is NOT your old boys’ network. There are no gongs, hoopla or annoying ceremonies. The format is to get to know, support and learn from each other.

The business model is based on a simple premise. Most people buy from someone they know, like and trust. And they buy from those referred and introduced to them by someone they know, like and trust.  Other My Pinnacle Networks are located in Bourne, Braintree, Mansfield, Marshfield, Newton and Westboro.

Membership is $250 for the year. For more information, visit http://www.MyPinnacleNetwork.com or call (781) 582-1061.

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LinkedIn’s Treasure Trove for Small Business Owners

(This Huffington Post article included quotes from Steven V. Dubin.)

 Tavis Bucklin Author/Journalist, Huffington Post

For me 2016 has been a year of invaluable connections. The professionals I’ve connected with, and the people I’ve collaborated with through LinkedIn, have brought me closer to reaching some of my goals much faster than I had anticipated. That said, a LinkedIn resource I have yet to use to it’s full potential is LinkedIn groups.

I have received advice and have found great content in various group in the past, but, I couldn’t help but wonder what would be possible with an active group of entrepreneurs dedicated to helping one another with advice, and in solving problems when they needed it?

I decided to ask other entrepreneurs about their experiences and I quickly realized how powerful LinkedIn groups can be and decided to start ENTREPRENEUR Life Line.

To prime your enthusiasm for 2017, and to align your thoughts with how you can use LinkedIn groups, I have some great ideas from some amazing entrepreneurs.

Support

“I am part of a private LinkedIn community of change makers who are all women.

Within the group are Fortune 500 execs, authors, and even speakers from The Makers. It is a community of support, inspiration and change making.

When I joined the group, I had about 60 clients and $15k in revenue. In less than 6 months with the support of my group we have connected with thousands of women, are on track to hit $200k, increased my pricing of my coaching by 300% and am now on a college speaking tour to 25 Universities.

The group shared press contacts with me, taught me how to market to parents (because many are fabulous moms), urged and helped me apply to be a Ted Speaker, offered input on my pricing structure etc. It has been life changing and has allowed me to change the lives of hundreds of other girls.” -Rachael Bozsik, CEO and Founder of The Brand Girls

Insight

Audience insight. Join groups tailored to your target audience and get a glimpse into their interests, needs, and common questions.

“The biggest benefit I have experienced from being a LinkedIn group member as an entrepreneur is feedback from other like-minded entrepreneurs and successful business owners. As most entrepreneurs know, a lot of times you are on your own. This includes getting feedback on ideas and projects you’re looking to launch. Being a member of various LinkedIn groups, I’ve found that being in a group setting with other like-minded individuals has helped me to solve problems faster and move my business forward. At the same time, I’ve found that it is very empowering to be able to also give back and help answer questions other members might have as well.” -Christian Karasiewicz, CEO and Founder of Social Chefs

“The biggest benefit I have experienced being a member of these industry LinkedIn groups is the great input I receive from group members when I am considering new features or capabilities to add to our software. We do ask our customers for feedback, but extending beyond our customer base for input is vital so that we are expanding our product to meet the growing needs of all event professionals and not just our customer base, which is a small sampling compared to the number of events professionals on LinkedIn.” -Jeff Kear, Planning Pod

Advice

This is where the power comes in. Getting advice from professionals that can help when you need it.

“The advice I get from being in a LinkedIn group, has been amazing. This weekend another member asked the group for advice on ways to obtain new clients. I read all 35 responses and implemented them today, and by lunch time I had an appointment to meet with a possible new client.” -GinaRiley Clearview Bookkeeping, Inc.

Collaboration

“In my experience, the best value of working in a LinkedIn group is the collaboration in brainstorming. As a start-up, I look for many ways to grow my company into new fields, and the LinkedIn groups are great inspirations.” -AJ Saleem, Academic Director, Suprex Tutors Houston

Peers

Learn from your experienced peers. Group members share insights, and you can learn a lot by reading through fellow members’ posts.

“Our company, Scorely has learned about creative marketing tactics from participating in Linkedin group discussions. There was a post about using a feature on Facebook that we weren’t previously using that helped our conversion rate triple. The groups on Linkedin have helped us grow much faster.” -Shawn Porat, Co-CEO of Scorely

Validation

“I follow comments on groups avidly as it gives me an indication of whether what I am doing is right or if I need to change things. Additionally as many people of groups share my interest areas I get more honesty than from closer connections.” -Armin Hierstetter, CEO of bodalgo

Extend your network

One of the great benefits of getting involved in Groups is the extended networking opportunities you are exposed to beyond just your inner circle of current colleagues and friends. By actively participating in discussions – sharing your thoughts on a new development in the industry, or about a new way you have managed to solve a particular problem – you’ll build yourself a reputation within that particular industry.

“LinkedIn has allowed me to quickly establish connections in areas, both geographical and corporate, I could never have before. Thanks to LinkedIn groups, I could connect and meet with influential people across multiple continents in specific industries. Something like this would have been impossible just 10 years ago.” -Ron Ben-Zeev, entrepreneur, professor, and founder of World Housing Solution

“LinkedIn groups are invaluable, especially alumni groups for companies and organizations. That’s how I’ve managed to establish a roster of talent at my company.” – Mark Organ, CEO, Influitive

“A reporter, Jessica Silver-Greenberg with the Wall Street Journal found my LinkedIn profile. She was researching a piece on the role Native American Indian tribes play in the payday loan space by employing their sovereign nation status.

The result? A portion of my comments made to Jessica resulted in a quotation attributed to me and my consulting company. Following this, Allen Parker, a tribal consultant who read the Wall Street Journal front page article, reached out to me in order to collaborate on a tribal lending online company. I made tens of thousands of dollars in referral fees.

More? A lender received a letter of termination from their bank. Basically, they had 15 days to find a new bank willing to service their $150M online loan portfolio. Via LinkedIn, the lender found me, reached out and I secured a new bank for them. My fee? $40K; took less than an hour of my time! 2 phone calls.” -Jer Trihouse, Trihouse Consulting

Establish yourself as an industry leader

By regularly posting insights and great content, you’ll be seen by your peers as an industry leader. If that is a little far off from now, you will at least boost exposure for your profile: according to LinkedIn, Group participants who comment on a discussion get four times the number of profile views.

“I belong to a number of small and mid-market business groups. As I’ve established an authoritative and objective voice (posting “how to” articles and trend pieces) about advertising and marketing for this niche, I have become that guy who know his stuff and understands our challenges. More importantly this had lead to new clients!” – StevenDubin, PR Works

Reach

Reach new audiences. Posting in groups can spread your company’s name and content to an audience who otherwise may be unfamiliar with you.

“Content marketing is a big part of SEO these days and getting your content in front of the right audience is key. LinkedIn groups provides an avenue to do that and also to see what others in your niche are writing and talking about.” – Matt Herrera CEO –Fiolpy

Networking

With professional groups, you’ll be exposed to a wide range of professionals you otherwise might not come into contact with. When they interact with your post, you can send them a friendly message to connect and discuss the topic further. It’s a more personable way to acquire new connections across cyberspace.

“Recently a LinkedIn group membership helped me obtain a speaking gig at last year’s Global Big Data Conference in the Silicon Valley. It turns out that the conference organizers were browsing through various data science groups on LinkedIn looking for group members with impressive credentials in the local area who would be willing to speak.” -Matt Bentley, Founder, CanIRank

“LinkedIn Groups have been extremely beneficial to me for networking purposes. For example, I’m a member of a group called Copywriters International, where I have both found writers to work on my sites, and found freelance writing jobs for myself.” -Eric Brantner, founder of Scribblrs.com

If you are ready to maximize the groups you are part of, be active, bring value to the group, help those that ask for it when you can.

Remember -in the land of the blind, the one eyed man is king. One small piece of advice that may seem trivial to you may help others in a BIG WAY. On the other side of the coin, you will have a support when you need it most.

Let’s DOMINATE 2017!

LinkedIn’s Treasure Trove for Small Business Owners

 

Get more LinkedIn and PR/Marketing insights –

Steven V. Dubin, 18 Main Street Extension, Suite 409, Plymouth, MA  02360

office – (781) 582-1061,email – SDubin@PRWorkzone.com

Connect on LinkedIn – https://www.linkedin.com/in/stevenvdubin

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Networking Boot Camp. Practical tips to make the most of handshake to handshake encounters. Free seminars in Pembroke.

MPN Logo low resGathering a pile of business cards at networking ev
ents, but not leveraging those relationships to grow your business?  Anxious about working the room at yet the next networking event?

Most people are not comfortable with networking, yet they understand that networking can be the straightest line to their next client.  The “Networking Boot Camp” seminar will provide actionable, practical tips of how to effectively work a room, network strategically, and build relationships that lead to new business.

The free seminar will be held Wednesday, June 8, 8 a.
m. – 9:30 a.m., at the training room of ACTSmart Inc. 70 Corporate Park Drive, Suite 1225, Pembroke, MA  02359.

Panelists include Steve Dubin, founder of My Pinnacle Network, a group of six business to business networks and PR Works, a full service marketing firm based in Plymouth, MA and Nancy OKeefe, founder of Simple Small Business Solutions offering business strategy and implementation that improves results based in Plymouth, MA and also President of the South Shore Women’s Business Network, providing members with resources and support they need to grow.

Networking tips and tactics will include how to work a room, how to stand out in a crowd, how to manage the exchange of
business cards, how to select someone to talk with, how to get a prospect to open up, how to disengage, how to pick the right events, planning ahead, and how to follow up and take effective next steps.

Although the seminar is free and seating is limited to 20.  Please RSVP to Steve Dubin, SDubin@MyPinnacleNetwork.com, 781-582-1061.

Networking Boot Camp. Practical tips to make the most of handshake to handshake encounters. Free seminars in Pembroke.Read More

Upcoming seminar: Turning Your Website into a “Lead Generation Machine”

If you own a service company, there are ways to direct traffic to your site without spending a lot of time or energy and without the high cost of purchasing leads.  Would you like to learn more?

Join us at an upcoming seminar led by Roland Lacey, founder of MediaRight Technologies and an expert in Search Engine Optimization (SEO).
“The New Sales Tool – Turning your Website into a Lead Generation Machine” Seminar
When: Wednesday, June 17, 2009 from 8 to 10:30 a.m.
Where:  25 Braintree Hill Office Park, Suite 200, Braintree, MA

Learn strategies on how your company can dominate the local search market for your services.

Discussion topics include:

* SEO
* Google Adwords
* Web development that works
* The best way to bring motivated prospects to your company’s website

Cost to attend is $25
All proceeds from the seminar will be donated to the Boys and Girls Club of Marshfield

Light refreshments will be served.  Space is limited.

To reserve a seat at the seminar or for more information –
Contact Roland Lacey at (781) 924-1141.

Sponsored by PR Works.

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