| Impatient about meeting new business connections? Need new business now? Join My Pinnacle Network for a “Speed Networking” event Tuesday, February 25, 5:30 p.m. at The Comfort Inn, 1374 North Main Street (Route 28), Randolph, MA 02368.Admission is $19.95. First come, first served; 50 people maximum. Complimentary hors d’oeuvres and cash bar.
Meet at least 25 business owners and executives via one minute introductions and then head to the reception area and bar to pursue lengthier conversations with those who you share common ground. In addition to special events such as Speed Networking, My Pinnacle Network manages nine business-to-business groups located throughout Massachusetts and Rhode Island including Bourne, Braintree (with 2 groups), Mansfield, Marshfield, Newton Plymouth, Providence, and Westborough. To attend the Speed Networking event, please formally RSVP athttps://events.r20.constantcontact.com/register/eventReg?oeidk=a07e8ufyzim04e996ba&oseq=&c=&ch= or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061. |
Company News
My Pinnacle Network Speed Networking event on Dec. 3
Why should you attend the My Pinnacle Network* Speed Networking event on December 3, 5:30 pm to 8:30 pm, at the Neighborhood Club in Quincy? Let’s put it this way: there is strength in numbers.
Think about the last networking event you attended. How many business cards did you get?
Of those cards, how many of those people could you say you had a quality conversation with and knew what it was they did?
If you answered 10 or more, you would consider that an extremely successful night.
What if that number was 50?
At My Pinnacle Network’s Speed Networking Event, you will, in all likelihood, walk away with 50 business cards of 50 B2B professionals-all with whom you will have, at the very least, a one-minute discussion with.
And that will happen in under an hour.
For the rest of the evening, you can spend mingling and sharing in holiday cheer with other B2B professionals.
Best yet, if you are a My Pinnacle Network member, admission is free (it’s only $19 for non-members).
Maximum capacity for the event is 200, so do not delay. To sign up, please go to the Speed Networking Event page.
The Neighborhood Club is located at 27 Glendale Road in Quincy. It’s literally in a neighborhood, so trust your GPS.
Look forward to seeing you on December 3.
* My Pinnacle Network is a sister company of PR Works.
My Pinnacle Network Speed Networking event on Dec. 3Read More
Xander to Jacoby? What is in a name?
While any “pink hat” can name their dog or cat “Dustin” or “Papi”, it takes real Red Sox devotion to name your child after a favorite player?
Know anyone named Carl Yastrzemski Smith? Ted Williams Jones? Fred Lynn Green?
Yes, the Red Sox are extended family to many of us. Immediate family to others.
But what about today’s big league club. With greater cultural diversity in Major League Baseball, we have more exotic names to consider for the next generation of Sox fans.
Have you recently attended a christening or bris ceremony for a young Xander, Koji, Junichi, or Jacoby? Could be a great “themed” religious event.
And what impact will a unique sports star name have on a kid?
Perhaps that might make you pause before signing the birth certificate. Think about the pressure of referring to your newborn as “The Babe”.
Whether it’s your child, your pet or the name of your business or new product, name recognition is critical. It literally can define the course of human destiny and that of your business.
If we can help with your company’s name/brand recognition, please give us a shout.
Media darling or dolt?
Are you annoyed that your competitor always seems to be quoted in the press? Regularly appearing on TV and radio?
Hey, you’ve probably forgotten more about your profession than he knows now. Why does he get all the limelight?
Simple. Your competitor stays in touch with the press through a punchy cover letter (now it is a email intro), regularly updated press kit, new story ideas that connect to stories in the news, on-going news releases that keep you on their radar, an occasional phone call to pitch a topical idea.
It’s not WHAT you know, but how well you package, get it to the right person and maintain that relationship.
Step one, the punchy email cover note alerts the editor why they should care, why their audience should care and how you can deliver the story on a silver platter for them.
Next, develop a press kit that includes a quick backgrounder on your company, your industry, a couple canned quotes, a handful of sources who can add insight and perspective – including an industry expert and a couple clients.
Additionally, draft three to six story ideas that would be of interest to your target audience. Something that is useful, entertaining or off-beat. Give each topic a snappy headline and a one sentence summary.
Keep news releases coming at them – at least one to two each month. Topics don’t have to be blockbusters. The focus could be a milestone (# of years in business, # of smiles generated), new product or service, key hire or promotion, new division, non-profit or community involvement, unusual customer scenario, human interest story, etc.
Last but not least, call editors and very succinctly show the better side of a story that would be right for their audience. Give them a could ideas, let them provide feedback. Keep in touch as to how your profession connects to new and current stories in the news.
Want some help shaping yourself into a media darling? Our trainers are ready.
A setback in the fight for your online reputation
So, a disgruntled customer/client takes their aggravation out on your company in an online forum. Justified or not, that requires action. You counter by encouraging customers and clients who have benefitted from your products or services to post positive reviews to the same forum. Several do but nowhere do you see those posts, just that glaring negative one. What gives?
That’s a scenario several business owners have reported lately. Seems that there’s one online directory (it rhymes with the word help) that objects to positive comments in response to a negative one if those commenters have not posted before. While it’s difficult to understand this online directory’s policy, it leaves the business owner without a very important tool in defusing a toxic online comment. That’s why your online reputation strategy should always have a PR component.
Typically, we advise clients who have been victimized by a negative comment to issue a series of press releases with positive news about their company. Part of the distribution of said news release involves posting to online newsrooms, which spider quite nicely in Google. This may or may not knock the negative comment off the front page of a Google search. It will, however, will give that negative comment plenty of company–company that carries some third-party credibility.
Does this tactic prevent the bad comment from discouraging new business or prospects? It’s difficult to say the bad comment will have zero effect. Yet most consumers savvy enough to research reviews will go to more than one site for information. Chances are multiple positive news stories will be enough to trump one bad review and enhance your online reputation in the process.
PR Works Steve Dubin in American Medical News
Great article in American Medical news, 6 Tips for Marketing a Practice Outside of Social Media, with a quote from PR Works Steve Dubin.
Steve Dubin’s appearance on Radio Entrepreneurs
PR Works founder Steve Dubin appears on Radio Entrepreneurs. Here’s a video snippet. You can listen to the entire interview here.
Steve Dubin to appear on Mind Your Own Business radio on Tues, May 15 at 2pm
You can tune into Mind Your Own Business radio tomorrow to hear PR Works President Steve Dubin discuss his latest venture, My Pinnacle Network. The broadcast airs live at 2pm est and you can tune in on several local radio stations, including:
- WBNW 1120 AM – Needham, MA
- WPLM 1390 AM – Plymouth, MA
- WESO 970 AM – Southbridge, MA
You can also listen to http://www.myobtheradioshow.com/.
Steve Dubin to appear on Mind Your Own Business radio on Tues, May 15 at 2pmRead More
A hairy Movember comes to a close. PR Works raises more than $900 for Movember fundraiser for prostate cancer research
When business owners say “it’s been a little hairy lately”, typically that’s a reference to workload or the frenetic pace of taking care of business. Things were a little hairy, but it had nothing to do with business as PR Works Principal Steve Dubin and Account Manager Joe D’Eramo grew mustaches and raise money as part of Movember, an international fundraiser for prostate cancer awareness. The duo raised $910 for the cause.
Movember involves men growing a “mo” or mustache during the month of November as a rallying point for raising funds and awareness for prostate cancer health and other men’s cancer-related issues via Prostate Cancer Foundation and LIVESTRONG. In addition to collecting funds, we also spread the word about this worthy cause by posting regular updates on our blog and Facebook pages.
According to the Movember website:
- One in six men will be diagnosed with prostate cancer in their lifetime.
- A man is diagnosed with prostate cancer every 2.2 minutes.
- One in two men will be diagnosed with cancer in their lifetime.
- 24 percent of men are less likely to go the doctor compared to women.
In 2010, Movember generated $80.7 million globally, $38.4 million in the US. Eighty three percent of the funds were allocated to programs supporting prostate cancer and other cancers affecting men. Seventy percent of that went to Movember’s men’s health partners, the Prostate Cancer Foundation (35%) and LIVESTRONG (35%) and 13% funded Movember’s awareness and education program.
“It’s been a fun fundraiser and besides increasing my awareness of prostate cancer and other male-related cancers, it increased my awareness of the number of friends and colleagues who have had prostate cancer and beat it,” said D’Eramo.
In addition to Wendy Dubin and Karin D’Eramo, the significant others who had to tolerate the mustaches, we would like to thank everyone who donated to this very worthy cause, including: Jan Veyt and Els Goeman; Dr. Richard Wolfert, Domenic D’Eramo, Maria Russo, Gordon Whitten, Phillip Henault, Greg Malerbi, Michael Roussos, Jon Richmond, Doug Adams, Joseph Cummings, Coralie Kraetzer, David Soper, Kevin Cully, Marilyn Gilchrist and Jerry Levine, Barbara Arena, Murray Vetstein, Pam and David Snell, Brad and Julie White, Jim Farrell and Irwin Abrams.
There’s still time to donate to Movember. You can find out more about the type of work you’d be helping to fund by visiting the Movember website: http://us.movember.com/about. Movember is a registered 501 (c)(3) charity; donations are tax deductible to the extent permitted by law.
For a final look at the mustache efforts of PR Works, you can visit www.facebook.com/PRWorkZone.
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