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DirectBuy Club releases new state-of-the-art member website

MERRILLVILLE, IN…

Since September of 2009, DirectBuy Club has been working around the clock to develop a brand new, state-of-the-art members-only website that is not only faster, but also more intuitive and informative than ever before. While their previous website allowed members to shop from home, the Merrillville, IN-based buying club felt there was room for improvement and partnered with several companies to create an e-commerce site that would meet and exceed members’ expectations. And after months of design, development, and testing, the new members.directbuy.com has been released.

Aside from a new look and feel, one of the biggest improvements to the site is a brand new search engine that enables users to search by brand, keyword, model number, department, product category, and more, or by price or a range of prices. The website also features more images; multiple viewing options; a fast, no hassle check out process; and the option to save up to six credit cards to a member’s account.

“We had an opportunity to make a real difference in our members’ shopping experience,” said Tony Baumann, I.T. Product/Project Manager. “Our team gave everything they had to this project. There were a lot of moving parts and tight deadlines, but everyone pitched in to ensure we gave our members what they wanted.”

While the website has been released and members are using it daily to research products and make purchases, DirectBuy Club’s work is far from over. The company has several future releases in the works for the coming months and plans to add features such as member product reviews and manufacturer recommendations. “We’ll continually be updating the site with enhancements and features to further add benefit to the DirectBuy Club membership,” said President and CEO Scott Powell. “Our hope is that we can revolutionize the way members search, shop, buy, and learn about all the products DirectBuy offers.”

About DirectBuy Club

Consumers interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s business model and the benefits of buying direct. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

Since 1971, DirectBuy Club has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the United States, and more than 500 in Canada.

For more information on a DirectBuy Club membership, visit http://www.directbuycares.com.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

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South Shore Skin Center to Offer New Industry Leading Laser Treatment

South Shore Skin Center, one of the most progressive practices for medical, surgical and cosmetic dermatology in Massachusetts, now offers innovative Fraxel re:store DUAL wavelength laser treatments. South Shore Skin Center is the only dermatology office south of Boston that offers this industry leading treatment.

Three board certified dermatologists at South Shore Skin Center – Dr. Emily Tierney, Dr. Katherine Ayers and Dr. Richard Eisen – are experts in Fraxel re:Store DUAL and will treat patients with this state-of-the-art treatment. The benefits of utilizing this treatment, which has two wavelengths, include predictable and uniform results; the ability to treat larger areas; an accelerated clearance of pigment; faster treatment times and a more comfortable procedure for patients.

According to Dr. Richard Eisen, “Fraxel re:store DUAL wavelength is a non-ablative procedure that better addresses pigmentation changes anywhere on the body, on any skin type, comfortably, safely and with minimal downtime.”

South Shore Skin Center is the only office on the on the South Shore to offer two fractionated laser technologies – Fraxel re:store DUAL and Fraxel re:pair. Fraxel re:store, which is the Gold Standard for non-ablative skin resurfacing, is best for general resurfacing on the face, neck, chest and hands. It effectively treats a number of skin conditions and also reduces the appearance of acne scarring and surgical scars. Fraxel re:pair is a fractional CO2 laser treatment that is ideal for resurfacing soft tissues; improving pigmentation; eliminating redness and broken blood vessels and smoothing wrinkles or “crow’s feet” around the eyes.

To schedule a consultation with one of South Shore Skin Center’s Fraxel laser experts, contact (508) 747-0711.

About South Shore Skin Center

South Shore Skin Center is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services. South Shore Skin Center and Cosmetic Dermatology Spa occupy the 6,600 square-foot third floor of One Scobee Circle in Plymouth. South Shore Skin Center’s Mohs Surgical Unit is located on the first floor.

At South Shore Skin Center, patient care comes first. The practice’s unique team of physicians, physician assistants, and nursing staff are all specialists in dermatology who share a passion for excellence and a commitment to providing the highest level of care to both children and adults in the greater Boston area. Advanced cosmetic services offered include Fraxel re:pair and re:store; Gentle YAG, innovative Laser, IPL, Thermage and treatments for age spots, acne scarring, birth marks, tattoos and more. The practice also offers a full range of affordable anti-aging services including Botox, Radiesse, Sculptra and other wrinkle fillers, Microdermabrasion, laser skin resurfacing and chemical peels. Anti-Aging and Cosmetic treatments are both safer and more effective when administered at a physician’s office.

South Shore Skin Center is located at One Scobee Circle in Plymouth, Mass., (508) 747-0711 and at 223 Chief Justice Cushing Highway, Suite 202 in Cohasset, Mass. (781) 383-3340. For more information, visit the website at www.southshoreskincenter.com.

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Rodman & Rodman CPAs Launch New Website

Rodman & Rodman P.C., with offices in Braintree and Newton, has recently launched their new website – www.Rodmancpa.com.

Rodman & Rodman’s sleek new website, which was built in WordPress, is intuitive and very user friendly. Website visitors can quickly learn all about the company, their services and their team. Rodman & Rodman’s website is packed with resources which include an online tax guide and document retention guide. White papers and QuickBooks guides are available on the site as well. A frequently updated blog provides the latest news and tips on taxes, legislation, 401K and more. A Calendar of Events page enables visitors to easily view upcoming seminars and other events and RSVP online through the automated system.

“Our new website has all the bells and whistles needed to provide the most up-to-the-minute information and resources to site visitors. It streamlines the response process by enabling visitors to RSVP to one of our many complimentary seminars online. Or, visitors can take advantage of our comprehensive tax, Quickbooks and strategic business information online. Our new site was built to be extremely user-friendly, but in addition to that, SEO and lead generation were key elements we wanted to focus on.

We’re very pleased with the results,” noted Larry Rice, CPA and Director at Rodman & Rodman, P.C.

Fresh Tilled Soil (freshtilledsoil.com) a Boston web design and development firm specializing in UI web design & WordPress CMS site design and development, was the website architect.

Rodman & Rodman, P.C.

Founded in 1961, Rodman & Rodman, P.C. provides accounting, tax and business services to small and medium-sized companies throughout New England. With offices in Newton and Braintree, Rodman & Rodman focuses on strategic planning – going beyond traditional accounting services and taking a proactive approach when serving clients to increase, preserve and sustain clients’ financial net worth.

Rodman & Rodman P.C has been listed in the Top 50 Firms by the Boston Business Journal. From business valuations, taxation, audits, fraud detection and prevention services and succession planning to a variety of accounting IT services including software selection, implementation and training, the team at Rodman & Rodman serves as comprehensive advisors to clients. For individual clients, the company offers personal advisory services such as planning for real estate transactions, obtaining financing, estate planning and retirement planning as well as planning for college education. Rodman & Rodman Certified Public Accountants are located at 3 Newton Executive Park in Newton and 25 Braintree Hill Office Park in Braintree, Mass. For more information, visit their website at www.rodmancpa.com or contact (617) 965-5959.

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Boston media veteran joins ViaMark Advertising’s New England office

Kristin Capezzone
Kristin Capezzone of ViaMark Advertising

BOSTON, MASSACHUSETTS…

Seasoned and savvy media professional Kristin Capezzone has joined the New England office of ViaMark Advertising as a Senior Account Executive.

Capezzone recently served as an account executive for Comcast in the Connecticut and Massachusetts areas.  In that capacity she earned several awards including the President’s Club and 110% Club.  Previous to Comcast, Capezzone began her career at WTNH-TV, the ABC affiliate in New Haven, CT.

A native of Guilford, Connecticut, Capezzone currently lives in the Brighton section of Boston. She is a graduate of Central Connecticut State University.

 “Kristin has both the media knowledge to help our clients make prudent media choices and the experience in both new and traditional media to create effective marketing strategies for our clients.” noted Glenn Anderson, one of the founders of ViaMark Advertising and the managing director of the New England Regional office located in Plymouth, Massachusetts.

 Capezzone commented, “I’m really looking forward to introducing a wide range of advertising options that capture the imagination of targeted audiences and deliver game changing results.”

Anderson expanded, “Kristin is a ‘can do’ person who makes sure her clients get both personal attention and results. We are delighted to have her join our agency and add to our continued growth in the New England region.”

Plymouth is one of ViaMark Advertising’s twelve offices. The agency handles over 100 accounts from South Carolina to Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, and outdoor.

ViaMark specializes in developing and implementing advertising programs for automotive, medical, restaurant chains, retail and real estate clients.

For more information, visit www.Viamark.com. 

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Winters Company Announces “Jurassic Furnace” Contest

Are you socking away money to heat your home this winter? Even though heating costs have steadily risen over the last five years, homeowners with “dinosaur” furnaces end up spending at least 30 percent more than homeowners with newer, energy efficient furnaces to heat their home each winter.

Winters Company, providers of plumbing, heating and air quality home services to thousands of residents in the greater Boston area, will be awarding a brand new $2500 energy efficient York heating system, fully-installed, along with one-year service contract to the person who can show that he or she has the oldest working heating system in the area.

Homeowners who think they have the oldest, most outdated heating system in the greater Boston area can call Winters Company at (617) 484-2121 to enter the “Jurassic Furnace” contest.

York heating systems are built with proven components to provide safe, clean and reliable comfort year-round. The average lifespan of a furnace is 12 to 15 years. Tim Flynn, president of Winters Company, expects to see at least one or two homeowners with furnaces that are 20 to 30 years old.

“Some homeowners with older furnaces believe their heating bill will be manageable because their home is small and they keep the heat set at 60. Then they get their bill, which is outrageous, and they ask themselves why they are bundled up in sweaters all the time. A newer, energy efficient furnace works at maximum capacity for a lot less money,” noted Flynn

He continued, “Our contest gives the owners of ‘Jurassic period’ heating systems an opportunity to win a brand new, energy efficient heating system, fully-installed complete with a one-year service contract.

According to Flynn, a new heating system pays for itself in a matter of months. A homeowner could save approximately $200 to $300 on the heating bill every month.

Service Partner Programs Available

A heating, cooling or plumbing emergency is never something you want to experience, but it can happen when you least expect it. Winters Company offers Heating, Cooling and Plumbing Service Partner programs which include annual tune-ups and maintenance to help ensure that those emergencies don’t happen. For more information, visit wintershomeservices.com.

About Winters Company Plumbing, Heating & Cooling

Since 1994, Winters Company Plumbing, Heating & Cooling has specialized in providing home services of plumbing, heating, ventilation and air conditioning (HVAC), and kitchen and bath remodeling projects to thousands of homeowners throughout Eastern Massachusetts.

Winters Company is the largest residential plumbing company in the state, with 20 trucks on the road and a full staff of licensed and insured plumbers and technicians. In addition to 24 hour service and lifetime guarantees on many of their services, Winters Company has standardized their services, which ensures that every customer receives the same high quality workmanship delivered in the same professional and courteous manner.

Winter Company’s trusted professionals are trained to care for a home ‘s systems as well as the home and homeowner. All of Winter’s technicians undergo drug-testing and background checks, ensuring that only first-rate providers comprise Winter’s team.

Winters Company has been honored with a number of awards over the years including the Local Torch Award for Excellence from the Better Business Bureau and Angie’s List Super Service Award. Winters Company is headquartered in Cambridge, MA. For more information, call (617) 484-2121 or visit the website at www.wintershomeservices.com.

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Makeovers Salon & Spa’s “Fashion for a Cause” Benefit Makes a Big Splash

Local makeover contest winner Colette Maillett shows off her new look at Makeovers Salon + Spa 'Fashion for a Cause' event.

Makeovers Salon & Spa’s “Fashion for a Cause” event held last week, which was a fundraiser for Wheels for Avery, was a tremendous success. Over $5,000 (in donations) was raised and will help Avery Austin, a severly disabled Easton boy, get the wheelchair he needs.

It was an evening of fashion and fun for a good cause. Attendees were able to see the latest styles in hair color and design, make-up, clothing and accessories during the Runway Show which featured items from Posh Boutique, Rock Reunion Clothing, Timeless Antiques, B-Buckled, The Loft and Wella.

In addition to the runway models, five local Makeover contest winners debuted their new personal styles on the runway: Emily Candora, a cancer survivor who removed her wig for the first time and revealed her new edgy, purple hairstyle (courtesy of salon co-owner and renowned stylist Edward Blum); Colette Maillett; Brenda Morganti and Ann Taylor.

Guests also enjoyed pre-show boutique shopping, wine tasting courtesy of The Wine Guys, music courtesy of Rakish Productions and food from Makeovers’ own Gourmet Café. Sponsors include Rentals Unlimited, William Byer, Rose Hill Garden and Richard Bertone Photography.

For more information about Wheels for Avery, visit http://awalkbyfaithamazedbygrace.blogspot.com/ .

“We’re really happy that we were able to all come together and help the Austin family. They’re wonderful people who are facing some incredible challenges. We want to thank everyone – our guests, our staff, the vendors and sponsors – for all their support,” noted salon owners Edward and Norah Blum.

About Makeovers Salon & Spa

Makeovers Salon & Spa is owned by the internationally recognized, award-winning designers Edward and Norah Blum. As one of the largest salon and spa in Massachusetts, Makeovers Salon & Spa is a 13,200 square foot “paradise” with 26 styling stations, nine large treatment rooms and a staff of more than 80 providing hair styling and coloring; nail and spa services. Makeovers Salon & Spa has been honored 15 times with “First Place Reader’s Choice Award” in all beauty categories.

Makeovers Salon & Spa designers travel to New York for training in the latest color and cutting techniques each Spring and the salon frequently hosts renowned international guest trainers. Services offered at the Day Spa include facials, laser treatments, massage, manicures/pedicures, wraps, body treatments, waxing, reflexology and aromatherapy. Their line of high quality products include G.M. Collin and Glymed Spa products, Glominerals Makeup and Wella, Sebastian, Rene Furtier, Alterna and Icon hair care products.

Makeovers Salon & Spa is located at 574 Washington Street in Easton, MA. For more information, visit the website at www.makeoverssalon.com or contact (508) 238-1211.

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Blackhawks fans prepare man caves for October 7 opener of the 2010-11 NHL season.

CHICAGO, GURNEE, NAPERVILLE, TINLEY PARK, IL …

For members of the Chicago Blackhawks, preparation to defend their Stanley Cup championship in the 2010-11 season means several weeks of intense practice in training camp. For Blackhawks fans, getting ready for the upcoming season means preparing their “man caves” for several months of equally intense NHL hockey viewing.

In your dad’s day, the “man cave” was the workshop in the garage. Today, it’s typically a finished room in the basement where the man of the house might work out, have an office, and, of course, watch sports—especially the Stanley Cup champion Chicago Blackhawks.  DirectBuy, the leading home improvement and furnishings club with direct insider prices, has some pointers for making the man cave guest-friendly for the upcoming NHL season and beyond.

“While being able to get away from the rest of the house and watch sporting events like hockey in peace may have been the genesis of the man cave, what might not have been taken into consideration initially was the desire to someday invite others to watch the game with you,” said Jeremy Vest, owner of DirectBuy of DuPage County. “Let’s face it, if you’re setting up a space fit for entertaining guests that’s something most men may want some assistance with.”

So what items might today’s man cave need to complete the perfect hockey-watching party?:

●       Kegerator, a man-cave essential for a beer-drinking crowd

●       Wide Screen TV with HD; surround sound speakers also recommended

●       Sectional sofa to accommodate multiple visitors; reclining chair with cup holders for the host.

●       Full-size, built-in bar area or free-standing, mobile bar station

●       Tile or wood flooring that’s particularly resilient to potential spillage

●       Pool table, air hockey, or foosball for halftime recreation

●       Mini-kitchen with microwave to reheat buffalo wings.

●       Home gym equipment—e.g. treadmill, elliptical—to work off the excess calories consumed during man cave weekend hockey marathons.

DirectBuy offers nearly everything you need to create the perfect man cave no matter what your favorite sport might be at prices direct from manufacturers or their authorized suppliers. If you know what you want but don’t know how to pull it all together, DirectBuy also employs product specialists and professional designers well versed in the art of designing the perfect recreational space, while keeping you on budget.

For more information on a DirectBuy Club membership, you can visit directbuycares.com.

About DirectBuy Club

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers or their authorized suppliers. Buying direct makes members’ hard-earned money go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. The DirectBuy Clubs serving the greater Chicago area are part of more than 150 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuy.com. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Chicago North, 6325 North Avondale Ste. 110, Chicago, IL; DirectBuy of DuPage County, 1864 High Grove Lane Ste. 124, Naperville, IL; DirectBuy of Northern Illinois, 3900 Washington Street, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

Blackhawks fans prepare man caves for October 7 opener of the 2010-11 NHL season.Read More