• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to footer

PR Works: Call 781-582-1061

Unleash the Power of The Press

  • Home
  • About Us
    • Steven V. Dubin, President
    • Jennifer Tomasetti
    • Joe D’Eramo
    • Reviews
  • Let PR Work For You
  • PR Services
    • NEW! Courses
      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
    • Franchise Success
    • Social Media
    • Email Marketing & Communications
    • Web Services
    • Press Kit
    • Sales Materials
    • Advertising
    • Podcasting
    • Reputation Management
  • Contact Us
  • Newsroom
    • Case Studies
    • Client News
    • Franchise News
    • Company News
    • PR Works Business Way Outside the Box Podcast
  • Podcast
  • Home
  • About Us
    • Steven V. Dubin, President
    • Jennifer Tomasetti
    • Joe D’Eramo
    • Reviews
  • Let PR Work For You
  • PR Services
    • NEW! Courses
      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
    • Franchise Success
    • Social Media
    • Email Marketing & Communications
    • Web Services
    • Press Kit
    • Sales Materials
    • Advertising
    • Podcasting
    • Reputation Management
  • Contact Us
  • Newsroom
    • Case Studies
    • Client News
    • Franchise News
    • Company News
    • PR Works Business Way Outside the Box Podcast
  • Podcast
  • Grassroots Marketing
  • Advertising
  • Email Marketing & Communications
  • Feature Coverage
  • Launches and Events
  • Media Relations
  • Press Kit

Client News

Third annual DirectBuy of Waterloo Spring Fling raises $2,000 for KidsAbility

August 3, 2010 //  by admin

 WATERLOO, ONTARIO…

On June 12, 2010, DirectBuy of Waterloo hosted its third annual Spring Fling, an event where members and vendors gather in the club for a day filled with a silent auction, delicious food, fun games, and creative decorations. All the proceeds are then donated to a charity of the club’s choosing. This year’s Fling raised $2,000 for a local children’s charity, KidsAbility.

KidsAbility is an organization that serves children with a wide range of special needs, including developmental disabilities and delays related to premature birth; medical syndromes such as Down Syndrome, coordination disorders, and Autism; physical disabilities such as Muscular Dystrophy, Spina Bifida, and Cerebral Palsy; and communication difficulties in language, articulation, fluency, and voice.

“With KidsAbility being located just five short minutes from the club, it felt like the perfect charity to make the center of Spring Fling,” said Pam Budd, owner of DirectBuy of Waterloo.

The Spring Fling featured a carnival theme, with red, blue, and yellow balloons throughout the club. A pin-the-tail-on-the-donkey game, a bean bag toss, and a cotton candy machine, as well as a full barbecue, added to the carnival theme.

Despite early morning thunderclouds, the Spring Fling drew a large crowd. Members spent time speaking with different manufacturers about products and services and bid on gift certificates and other items in the silent auction. “The auction was a flurry of bids and glances as members tried to outbid each other,” said Heather MacDonald, DirectBuy catalogue specialist. “At the end of the day, I literally had to fight my way through the crowd to close the auction.”

When all was said and done, the Spring Fling raised $2,000 for KidsAbility.

Since opening in 1998, DirectBuy of Waterloo has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories by providing an avenue to purchase directly from manufacturers or their authorized suppliers. Conveniently located at 755 Bridge Street West, Suite 14 in Waterloo, DirectBuy Club offers consumers a comfortable setting where members finally have the financial control of buying direct.

About DirectBuy Club

Consumers interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s business model and the benefits of buying direct. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

Since 1971, DirectBuy Club has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy offers its members access to more than 500 brand-name manufacturers or their authorized suppliers in Canada, and more than 700 in the United States.

For more information on a DirectBuy Club membership, visit http://www.directbuycares.com.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting directbuy.com or directbuycares.com.

Third annual DirectBuy of Waterloo Spring Fling raises $2,000 for KidsAbilityRead More

Category: Client News, Franchise NewsTag: DirectBuy of Waterloo, home furnishing, home improvement

Irvine resident Katie Hall receives Top Service recognition at DirectBuy conference

Katie Hall

July 30, 2010 //  by admin

Katie Hall
DirectBuy of Orange County's Katie Hall

ANAHEIM HILLS, CA…

Irvine resident Katie Hall, a product specialist at DirectBuy of Orange County, was recently recognized with Top Service Quarterly Champion honors at DirectBuy’s 2010 International Sales & Service Conference, held May 23-26 in Dallas, Texas.

Each quarter, DirectBuy Club owners nominate those service professionals who go above and beyond for DirectBuy members. Those service professionals are then categorized as Gold, Silver, or Bronze by DirectBuy Corporate. Hall’s performance during one quarter of DirectBuy’s 2010 fiscal year earned her Gold recognition among her peers out of 150-plus DirectBuy Club representatives at the conference.

“Katie meets and exceeds our expectations on a daily basis,” said Ann Rocke, owner of DirectBuy of Orange County. “Her product knowledge is only exceeded by the level of enthusiasm she brings to the job and serving our members.”

Part of that enthusiasm stems from Hall once being a DirectBuy member. After she and her husband completed a remodeling project at their home—most of the materials purchased through DirectBuy—she applied for a job in 2007. Hired as a product specialist, Hall assists members with their selection of a variety of home furnishings, specializing in window coverings.

“Because I was a member first, I knew how I wanted and expected to be treated and that’s how I approach my job every single day,” said Hall.  “There’s a real satisfaction when you’re helping a member with a project and it turns out the way they envisioned it.”

In addition to being recognized onstage at DirectBuy’s conference, Hall received one other unexpected reward. Based on her outstanding performance, she took part in DirectBuy’s Leadership Event where she received a football autographed by Roger Staubach. The former Dallas Cowboy great was the keynote speaker at this year’s Conference.

Hall holds an associate’s degree in interior design from the Fashion Institute of Design and Merchandising (FIDM). An Orange County native, she resides in Irvine with her husband Lonnie and sons Matthew and Michael.

The leading home improvement and furnishings club with direct insider prices, DirectBuy Club offers manufacturer-direct pricing on products ranging from light fixtures to televisions to kitchen cabinets, all from more than 700 manufacturers or their authorized suppliers. DirectBuy Club also offers design, delivery, and installation services.

DirectBuy of Orange County is conveniently located at 4925 East Hunter Avenue in Anaheim Hills. DirectBuy Club provides a comfortable, country club setting, where consumers finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can visit directbuycares.com.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Irvine resident Katie Hall receives Top Service recognition at DirectBuy conferenceRead More

Category: Client News, Franchise NewsTag: DirectBuy of Orange County, home furnishing, home improvement

Bridge Center Golf Classic aces fundraising efforts

July 28, 2010 //  by admin

Ch. 5's Susan Wornick and Dr. Neal Andelman at The Bridge Center's Golf Classic.

BRIDGEWATER, MASS.

The Bridge Center, a non-profit (501)(c)( 3) recreation center that serves children with developmental, physical and emotional disabilities, held its 19th annual Golf Classic on Monday, July 19, 2010 at the Olde Scotland Links in Bridgewater, Mass. and the Lakeville Country Club in Lakeville, Mass. This year’s classic, which included a dinner, silent auction and traditional auction, raised $158,000 for the Bridgewater, Mass.-based center.

“We had a tremendous turnout for this year’s event with more than 175 golfers participating,” said Jenn Harber, executive director for The Bridge Center. “And with the contributions of our sponsors and others who donated items to the auctions, you’d have call this year’s Classic a smash success!”

Channel 5 anchor Susan Wornick conducted a live auction following dinner with prizes that included the opportunity to see the New England Patriots in Miami FL and a 13- day trip to Costa Rica. 

In addition to funds raised from the golf tournament, dinners and auctions, a number of local businesses sponsored the Golf Classic. Among those were: Equity Industrial Partners, New England Development, Regency Transportation, CWC Builders, Inc., U.S. Pavement Services, Inc., T.L. Edwards, Inc., R.J. O’Connell & Associates, Inc., J.W. White, Murtha Enterprises, Triumph Leasing and The Dunkin Donuts Franchise Owners

One hundred percent of proceeds of the Golf Classic are allocated to The Bridge Center’s programs and services.

“The Bridge Center is central to the live of so many children and families, mostly due to the programs we offer, such as specialized summer camps, Bridges to Independence for teens and young adults, and Hippotherapy that provides occupational and physical therapy services,” said Harber. “And it is the generosity and loyalty of our supporters in the community that make it all possible. For nearly 50 years, there’s been unbelievable support for the work we do here. The Golf Classic is an annual reminder of how strong that base truly is.”

For more information on The Bridge Center, including the 2010 program schedule, please visit http://www.TheBridgeCtr.org. The Bridge Center strives to achieve a “no child is turned away” policy. Financial assistance and assistance with transportation are available.

About The Bridge Center

The Bridge Center, which is the new name for Handi Kids, was founded by the Knights of Pythias in 1963. The Bridge Center’s beautiful 20-acre campus is located in Bridgewater, MA and provides accessible play and skill-building activities for all children regardless of the nature or severity of their disability. Year-round activities include nine weeks of summer camp, therapeutic horseback riding, school vacation camps, holiday parties, Saturday programs, teen programs, vocational training, after-school activities and family support groups. 

The Bridge Center also offers carefully designed summer programs and social skills groups designed to meet the social and behavioral needs of children with Asperger’s Syndrome, High Functioning Autism and related challenges.

If you’d like to learn more about The Bridge Center’s programs or are interested in becoming a supporter, please call (508) 697-7557 or send an e-mail to info@TheBridgeCtr.org.

Bridge Center Golf Classic aces fundraising effortsRead More

Category: Client NewsTag: Asperger's Syndrome, Autism, The Bridge Center

Cima Mathur celebrates 10 years with DirectBuy Club

July 28, 2010 //  by admin

HOUSTON, TX…

Cima Mathur, a kitchen designer at DirectBuy of Houston East, was recently recognized for her 10 years of service at DirectBuy’s International Sales & Service Conference, held May 23-26 in Dallas, Texas.

Mathur began her tenure in 1999 at DirectBuy of Ottawa. Mathur and her husband Monesh had recently emigrated from India to Ottawa and had just purchased a home. After visiting DirectBuy and joining as a member, she inquired about a job. The rest, as they say, is history.

“I’ve worked every job at DirectBuy—member supervisor, club manager, marketing, you name it. And now, I’m a kitchen designer,” said Mathur. “I’m proud to say that DirectBuy is the only job I’ve had since leaving India.”

In February 2009, Mathur’s husband, an IT specialist, accepted an offer in the Houston area. That’s when Mathur transferred to DirectBuy of Houston East, where she continued to excel.

“It is a rare occasion to come across someone with such determination and such love of DirectBuy,” said Chris Herron, owner of the Houston East club. “She’s an invaluable member of the service team and she’s never without a smile and a laugh. Everyone at the club loves her.”

Mathur holds a degree in Commerce from Osmania University , Hyderabad , India. She’s also earned certificates in marketing and public relations from Algonquin College in Ottawa.

In addition to her work with DirectBuy, Mathur is active in the community, volunteering at her temple and her children’s school. She resides in Pearland with her husband and daughters Anisha and Simryn.

The leading home improvement and furnishings club with direct insider prices, DirectBuy Club offers manufacturer-direct pricing on products ranging from light fixtures to televisions to kitchen cabinets, all from more than 700 manufacturers or their authorized suppliers. DirectBuy Club also offers design, delivery, and installation services.

DirectBuy of Houston East is conveniently located at 12616 Fuqua Street in Houston. DirectBuy Club provides a comfortable country club setting, where consumers finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can visit http://www.directbuycares.com.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Cima Mathur celebrates 10 years with DirectBuy ClubRead More

Category: Client News, Franchise NewsTag: DirectBuy of Houston East, home furnishing, home improvement

South Shore Skin Center’s Physician Assistants Receive Additional Training at Dermatology Conference in Chicago

July 27, 2010 //  by admin

The Physician Assistants at South Shore Skin Center, a medical, surgical and cosmetic dermatology practice caring for thousands of patients south of Boston, have recently attended the Society of Dermatology Physicians Assistants (SDPA) summer conference in Chicago and received additional training.

Jessica Bahros, PA-C, Elizabeth J. McLeish, PA-C and Stacey J. Burns, PA-C earned CME credits during the three-day conference which covered hair and nail disorders and treatment; contact dermatitis; surgical approaches to non-melanoma skin cancer; melanoma skin cancer; wound care options; new developments in PDT; regional uses of Botulinum Toxin and soft tissue augmentation.

South Shore Skin Center providers attend training regularly to remain well informed of new dermatologic conditions, treatments and procedures.

For more information about medical and cosmetic dermatology at South Shore Skin Center, contact the Cohasset office at (781) 383-3340 or Plymouth office at (508)747-0711.

About the SDPA

Founded in 1994, the SDPA is a non-profit professional organization with over 1200 members. The society provides continuing medical education (CME); serves as a communication forum; advances the utilization and team concept of the physician assistant and develops resources for the evaluation and hiring of physician assistants in dermatology.

South Shore Skin Center

South Shore Skin Center is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services. The practice has attained and maintained an “A” rating on Angies List Health.

Having outgrown their previous office at Resnik Road in Plymouth, South Shore Skin Center relocated to the 6,600 square-foot third floor of One Scobee Circle in Plymouth. The practice has a staff of five physicians including Dr. Richard Eisen, Dr. Ramzi Saad, Dr. Katherine Ayers, Dr. Emily Tierney and Dr. William Stocker; four physician assistants; two cosmetic nurse specialists; two estheticians and other staff members.

South Shore Skin Center’s cosmetic services include Fraxel re:pair and re:store; Gentle YAG, innovative Laser, IPL (Intense Pulsed Light), Thermage and treatments for age spots, acne scarring, birth marks, tattoos and more. The practice also offers a full range of affordable anti-aging services including Botox, Radiesse, Sculptra, wrinkle fillers, Microdermabrasion, laser skin resurfacing and chemical peels. Anti-Aging and Cosmetic treatments are both safer and more effective when administered at a physician’s office such as South Shore Skin Center and Spa.

South Shore Skin Center offices are located at One Scobee Circle in Plymouth, Mass., (508) 747-0711 and 223 Chief Justice Cushing Highway, Suite 202 in Cohasset, Mass. (781) 383-3340. For more information, visit the website at www.southshoreskincenter.com.

South Shore Skin Center’s Physician Assistants Receive Additional Training at Dermatology Conference in ChicagoRead More

Category: Client NewsTag: Botox, cosmetic dermatology, dermatologist, dermatology, Fraxel, laser, melanoma, Mohs, physician assistants, SDPA, South Shore Skin Center

A patent on success…Robert Plotkin, P.C. celebrates 10 years in business

July 27, 2010 //  by admin

Robert Plotkin

BOSTON, MASSACHUSETTS…

Necessity may be the mother of all invention. For the past 10 years, invention’s big brother and protector has been Robert Plotkin, P.C., a firm specializing in helping both companies and individuals protect the intellectual property rights to cutting-edge computer hardware or software technology.

“In terms of your life, 10 years is a fairly long time. In terms of the number of innovations and advances in software and hardware, it’s an eternity and that’s what’s made my practice challenging and rewarding,” said Plotkin. “The irony of hitting our 10-year anniversary at this time is that it coincides with perhaps the most important ruling by the U.S. Supreme Court pertaining to patents and our clients in the Bilski v. Kappos case.” 

In Bilski v. Kappos, the U.S. Supreme Court just affirmed that “business methods” can be patented in the U.S., and more generally affirmed that U.S. patent law allows useful “processes” to be patented. For some there was hope and for many there was fear that the U.S. Supreme Court would strike down all patents on business methods, computer software, and medical diagnostic methods, nullifying thousands of granted patents owned by U.S. companies, universities, and inventors.

“As a result of this ruling, innovators will likely continue to flock to the U.S. for patent protection on business methods and software,” said Plotkin.

Attorney Plotkin represents clients in the computer industry throughout the U.S. and internationally.  He also is a thought leader in patent protection for software, as reflected in his publications in leading law journals and presentations at legal and technical conferences worldwide. That includes the recent publication of his book, The Genie in the Machine: How Computer-Automated Inventing is Revolutionizing Law and Business, by Stanford University Press.

Steven K. Gold, an entrepreneur based in Lexington, Massachusetts and a senior partner for Entrepreneurship at Olin College in Needham, Massachusetts, says that “Over the past decade, I have worked with more than 20 patent attorneys at several big law firms in New York, Boston, and Philadelphia on a wide range of intellectual property matters.  When it comes to intellectual property strategy and patent prosecution for computer-related technologies, Robert offers a perfect solution. He is incredibly competent, highly responsive, and cost-effective. You can expect that your work product will meet the highest standards, get done on time, and at a reasonable price. Having retained Robert on several matters, I can also attest to the fact that he’s a pleasure to work with.”

In 2008, the law office of Robert Plotkin was named a Go-To Law Firm for Leading Technology Companies by American Lawyer Media.

In addition to his law practice and academic scholarship, Plotkin is also an adjunct faculty member at the Boston University School of Law, where he teaches an advanced course entitled “Software and the Law.” Boston University School of Law’s Intellectual Property program has been named among the top 10 in the U.S. by U.S. News and World Report.

Plotkin earned his Juris Doctorate from Boston University Law and holds a Bachelor of Science degree in Computer Science and Engineering from the prestigious Massachusetts Institute of Technology (MIT).  

Attorney Plotkin lives with his partner, Melissa Hoffer (an environmental lawyer), in Concord, Massachusetts with their Labrador Retriever and the latest addition to their family: two Nigerian Dwarf goats.

For more information on Robert Plotkin, P.C., please call 877.651.8039 or visit www.rplotkin.com.

About Robert Plotkin

Robert Plotkin, Esq. is an experienced intellectual property lawyer who has written and obtained hundreds of patents for clients in the computer hardware and software industries. He was educated as a computer scientist at the world-renowned Massachusetts Institute of Technology (MIT), and as a lawyer at the Boston University School of Law. He was trained in patent prosecution at the top-tier patent firm of Fish & Richardson, P.C. Since founding Robert Plotkin, P.C. he has represented clients ranging from multinational corporations to startup companies to individual inventors.  You can learn more by visiting www.rplotkin.com.

A patent on success…Robert Plotkin, P.C. celebrates 10 years in businessRead More

Category: Client News

Rapid response from CommTank helps Charlton Manor Rest Home quickly restore critical fire protection for its residents.

July 23, 2010 //  by admin

WAKEFIELD, MA…
Anthony Iandoli, the owner of the Charlton Manor Rest Home in Charlton, MA recently faced a dilemma. He had been informed by a state inspector that the water suppression tank for the sprinkler system did not meet regulatory standards and they would have to replace it. Protecting the residents of the home was the first priority. How to do it most quickly and efficiently was the question.

CommTank, a Wakefield, MA based company that specializes in the removal and replacement of storage tanks was called to the scene. Upon inspection of the over forty year old partially buried pressurized water holding tank for the facility’s sprinkler system, CommTank found that the tank was corroded, but repairable. In the meantime, with no functioning fire protection at the facility, the fire department required a 24-hour fire watch, stationing a fire truck with a crew on site, providing an immediate, but costly, short-term solution paid for by Charlton Manor.

To mitigate this cost, CommTank obtained a 2,000-gallon pressure vessel, setting it up at the site. CommTank was able to work with Colby Fire Protection and the state inspector to quickly remedy the situation. Within 36 hours of diagnosing the problem, CommTank had worked with the sprinkler company to hook the system up to this temporary tank, removing the need for the fire watch. The old tank was then sandblasted, inspected, professionally lined with a two-part epoxy, inspected again and certified for use.

Charlton Manor owner Iandoli, who was very pleased with the solution to his dilemma, said, “If it wasn’t for CommTank, I don’t know what we would have done. A state inspector had informed us that the water suppression tank for our sprinkler system did not meet standards and we would have to replace it. CommTank arrived on the scene and after further inspection, was able to work with the Colby Fire Protection (commercial fire safety service) and the state inspector to remedy the situation. These guys are great. A specialty service without which, I don’t know where we would be.”

About CommTank
CommTank, founded in 1994 and located at 84 New Salem Street in Wakefield, MA, specializes in the removal and installation of above and underground storage tanks and site remediation, including emergency spill response, site assessment, excavation, and site closure.

CommTank’s services are available Monday through Saturday, with emergency service available 24 hours a day, 7 days a week. CommTank’s service area includes most areas of Massachusetts, southern New Hampshire, and Maine. For further information please visit www.commtank.com or call 1-800-628-8260.

Rapid response from CommTank helps Charlton Manor Rest Home quickly restore critical fire protection for its residents.Read More

Category: Client NewsTag: Commonwealth Tank, oil tank removal and installation, site remediation

Insigma Hengtian Software, Ltd. outlines value added benefits of reengineering legacy systems.

July 23, 2010 //  by admin

Insigma Hengtian Software, Ltd, outlines value added benefits of reengineering legacy systems.

DATELINE: CAMBRIDGE, MA…
With many business owners continuing to shy away from major investments for needed improvements as the economy recovers, Bob Brown of Insigma Hengtian Software, Ltd. outlines the advantages of reengineering legacy systems.

“The prospect of modifying a legacy system presents a daunting challenge to many business owners who are well aware of the shortfalls of their existing systems, but are reluctant to change for fear of disrupting a system that is integral to their operation, or for fear of costs spiraling beyond projections. When skillfully implemented, reengineering offers the prospect of boosting the performance of an existing system at a fraction of the cost of purchasing a completely new system,” noted Brown.

A recent white paper drafted by Insigma Hengtian, provides a succinct overview of the reengineering process, which usually includes some form of reverse engineering followed by forward engineering or restructuring. This may include modification with respect to new requirements not met by the original system, including:
• Re-thinking conceptual components
• Re-specifying requirements
• Re-design
• Re-coding implementation

The cost of using reengineering approaches to renew a legacy system is usually at least 60% less than the development of a completely new system. The advantages of reengineering are:
• Improved reliability, maintainability, performance, etc
• Complete comprehension of the legacy system
• Decreased development costs and risks
• Shortened system development cycle
• Undisrupted business continuity

Reengineering is not without its challenges Brown explained, “There are four critical difficulties: business comprehension from program language, design recovery from architecture-degenerated software, the gap from programming to human thought, and the combination of bottom-up and top-down analysis. Employing a five-part program comprehension framework composed of legacy code slicing, domain variable identification, data analysis, business rules representation, and verification can decrease both the quantity of resources required and overall project time.”

“An additional challenge involves the migration of a legacy system with outdated techniques to a new platform,” continued Brown. “To minimize these difficulties Insigma Hengtian has found that reengineering a legacy System into a partition-based distributed environment has several advantages, including high performance, scalability and availability. Taking advantage of the J2EE environment, the target system framework utilizes code conversation, component identification, component interface modeling and target system deployment.”

“A spiral model can also be utilized to reduce the total risk of legacy system reengineering. In this model, a legacy system is reengineered into new platforms iteratively, with only a part of the system being alternated and deployed in the new environment in each cycle. Since each module alteration or new requirement sub-procedure addition is being performed on a reliable, stable system, the risk is significantly decreased compared to a big-bang approach,” added Brown. Insigma Hengtian has successfully implemented these processes during the reengineering of several financial industry legacy systems.

Insigma Hengtian Software Ltd.
Insigma Hengtian Software Ltd. is a trusted international technology and service provider dedicated to providing sophisticated, strategic level technology development and support to global institutions in the financial services, insurance, healthcare, and technology industries.

Established ten years ago as a strategic alliance between Insigma Technology (Shanghai Stock exchange 600797), State Street Corporation (NYSE:STT) and Zhejiang University, Hengtian employs a unique co-sourcing collaborative project management model to develop leading edge customized technology solutions to meet the changing needs of clients worldwide. These solutions include: system design, software development, quality assurance, system integration, and technical support.

Insigma Hengtian’s variable cost and dynamic resourcing capability ensures the availability of reliable and sustainable team growth opportunities through its close affiliation with Zheijiang University. In addition, Insigma Hengtian’s unique strategic partnerships also offer unmatched access to China market expertise and influencers.

Insigma Hengtian currently employs over 600 people at the company’s headquarters and development center located in Hangzhou, China. Insigma Hengtian’s US office is located at 485 Massachusetts Avenue, Suite 301 in Cambridge, MA 02139. For additional information on services offered by Insigma Hengtian Software Ltd. please call 857-998-4141, email US@Hengtiansoft.com, or visit www.Hengtiansoft.com.

Insigma Hengtian Software, Ltd. outlines value added benefits of reengineering legacy systems.Read More

Category: Client NewsTag: and technical support, China, Co-sourcing, quality assurance, software development, system design, system integration, technology

Tarlow, Breed, Hart & Rodgers steps up to join the ABA-EPA Law Office Climate Challenge.

July 23, 2010 //  by admin

DATELINE: BOSTON, MA…
Tarlow, Breed, Hart & Rodgers has stepped up to the plate once again to champion conservation efforts at their Boston office by joining the ABA-EPA Law Office Climate Challenge. The firm also recently achieved certification as a “Sustainable Business Leader” by participating in the Boston Redevelopment Authority (BRA) and Mass Department of Environmental Protection (DEP)’s Sustainable Business Leader Program (SBLP).

The ABA-EPA Law Office Climate Challenge is being presented by the American Bar Association (ABA) Section of Environment, Energy and Resources (SEER), in cooperation with the U.S. Environmental Protection Agency (EPA.) The ABA Law Practice Management Section (LPM) is also co-sponsoring this initiative. Law offices participating in the Climate Challenge are encouraged to take specific steps to conserve energy and resources, as well as reduce emissions of greenhouse gases and other pollutants.

Tarlow, Breed, Hart & Rodgers’ involvement in the Climate Challenge entails the adoption of best practices for office paper management by reducing paper usage, increasing recycled content in paper purchased, and increasing recycling.
Some of the best practices that Tarlow, Breed, Hart & Rodgers are employing to improve office paper management include:
• Purchasing copier, printer, letterhead, and bond paper, as well as business and manila envelopes, with at least a 30% post-consumer recycled content.
• Recycling approximately 90% of discarded mixed office paper, defined as all types of white copier and printer paper, bond and letterhead paper, note paper, colored paper, and envelopes.
• Instituting a policy of double-sided printing and copying for drafts and internal documents by setting copiers and printers on double-sided as the default mode.

Law offices that adopt at least two of these three best practices will qualify as a “Law Office Climate Challenge Partner.”

Tarlow, Breed, Hart & Rodgers, P.C.
Formed in 1991, Tarlow, Breed, Hart & Rodgers, P.C. is committed to providing high quality, comprehensive legal services to its clients. Featuring a breadth and depth of experience and perspective usually found only at larger law firms, Tarlow, Breed, Hart & Rodgers. P.C. offers sophisticated legal counsel to entrepreneurs, businesses, individuals, families, and institutions.

Tarlow, Breed, Hart & Rodgers’ areas of expertise include corporate law, employment matters, mergers and acquisitions, litigation and dispute resolution, estate planning, taxation, real estate, bankruptcy, and municipal law.

The offices of Tarlow, Breed, Hart & Rodgers, P.C. are located at 101 Huntington Avenue, Prudential Center, in Boston, MA 02199. For additional information, please call 1-617-218-2000, e-mail info@tbhr-law.com, or visit www.tbhr-law.com.

Tarlow, Breed, Hart & Rodgers steps up to join the ABA-EPA Law Office Climate Challenge.Read More

Category: Client NewsTag: corporate law, estate planning, litigation and dispute resolution, mergers and acquisitions, real estate, taxation

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 254
  • Page 255
  • Page 256
  • Page 257
  • Page 258
  • Interim pages omitted …
  • Page 343
  • Go to Next Page »

Footer

Proud Member

Get PR Pointers, Sign up for our Newsletter

Sign Up Now
For Email Newsletters you can trust.

Follow Us!

Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedIn

Latest from our Newsroom

  • “Keeping it Fresh” with Ovtene. Introducing the Future of Sustainable Food Packaging.
  • Contemporary Dermatology Announces New Licensed Aesthetician
  • “March Against Elder Abuse” events to be held in Plymouth and Brockton in June
  • All the right moves. The Westborough Economic Development Committee (EDC) presents Best Sustainable Business Award to Marks Moving & Storage, Inc. and Mark’s Northeastern Furniture Foundation.
  • Grassroots Marketing
  • Advertising
  • Email Marketing & Communications
  • Feature Coverage
  • Launches and Events
  • Media Relations
  • Press Kit


© · PR Works · Plymouth, MA | Website Design