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DirectBuy names Mark Steinberg Merchandising VP

DirectBuy, the home improvement and furnishings club with direct insider prices, recently announced Mark Steinberg as its new Vice President of Merchandising.

Based out of DirectBuy Corporate Headquarters in Merrillville, Indiana, Steinberg will head the merchandising team, merging his expertise in the merchandising process, vendor relations and data-driven analysis with the extensive direct category experience of the existing DirectBuy merchandising team.

“The value our members get out of joining DirectBuy is the tremendous savings they can achieve buying top-of-the-line merchandise. To that end, the position of vice president merchandising is a critical one,” said Bart Fesperman, DirectBuy’s Executive Vice President. “Mark Steinberg is a proven merchandising pro with more than three decades experience in distribution, retail and Internet merchandising and we’re positively thrilled to have him on board.”

Prior to joining DirectBuy, Steinberg was Vice President and GMM for United Stationers, Inc and Senior Buyer for CompUSA, where he was named “Buyer of the Year” for two consecutive years before being promoted to Divisional Merchandise Manager. In addition to his time with United Stationers and CompUSA, Steinberg’s diverse resume includes some of the most notable names in the retail and distribution industry, including Edward Don, JC Penney, Office Warehouse, Home Quarters and Roses.

“DirectBuy is changing the way consumers shop and literally making it possible for people to make their dreams come true. It’s an absolute pleasure to be a part of that and I’m looking forward to the challenge of bringing the very best merchandise and value to our members,” said Steinberg.

Steinberg holds a bachelor of science degree from Stockton College. Married, he and his wife Joelle and their three daughters are in the process of relocating to the south suburbs of Chicago.

DirectBuy offers consumers thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 1000 top manufacturers and their authorized suppliers throughout North America. At more than 160 clubs throughout the United States and Canada, DirectBuy members enjoy a comfortable, welcoming setting and design center where they finally have the financial control of buying direct.

To assist members with their home renovation projects, DirectBuy also offers access to interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishings, Home Improvement, Flooring, Entertainment/Outdoor, and Accessories. Additionally, members benefit from the use of a children’s play area, café and a member’s lounge to relax while shopping.

DirectBuy Membership

Consumers who are interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s unique business model.  The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

To request a “Free Insider’s Guide to Buying Direct” and a Visitor’s Pass to learn more about the superior value and benefits of a DirectBuy membership, call 1-800-DIRECTBUY or visit www.directbuy.com.

About DirectBuy

For more than 38 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

 

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An on-going column makes you the WINNER

Sure you’ve thought of being the proud author of an on-going column. You just know that being positioned as “the expert” would generate new business and galvanize existing ties. In effect, it would make you the “winner”.

Getting a gig such as an on-going column can be a daunting task. How do you go about it?

1. Select a reasonable schedule for the on-going column. It’s more likely to be monthly than weekly.

2. Draft an entertaining cover note to entice media gatekeepers.

3. Draft three punchy sample columns. Focus on practical, objective information that your audience would find useful.

4. Avoid self-promotion or any hint of a sales pitch for your business.

5. Email a cover note and sample columns to the appropriate media gatekeepers. This may include the business editor of your local daily newspaper; the managing editor at a niche/trade publication; an online article site, etc.

6. Follow up via phone with media gatekeepers after five business days. Note – It often takes five calls to the same editor to reach resolution.

7. Win, lose or draw – continue to draft additional relevant columns. Well written pieces on relevant topics will resonate with the media at some time.

Columns are worth the effort.

PR Works has helped numerous clients establish “the expert” position by developing on-going columns and relationships with targeted media outlets.

Let us know if we can help you obtain an on-going column and make you the WINNER.

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Boys and Girls Club of Marshfield Receives Fitness Grant from from the U.S. Department of Education

The Boys and Girls Club of Marshfield will be kicking their health and fitness program up a notch or two thanks to a grant that the club recently received from the U.S. Department of Education.

The Boys and Girls Club of Marshfield has been awarded a Carol M. White Physical Education Program grant of $374,000 from the U.S. Department of Education. The award, which will be distributed over the next three years, will fund a new physical education program and instruction on healthy eating and good nutrition. The U.S. Department of Education gave out $26.5 million in awards to more than 73 public schools and community-based organizations in 25 states to initiate, expand and improve physical education programs for students in grades K-12.

The Boys and Girls Club of Marshfield intends to use a portion of the grant in the purchase of interactive multi-media equipment that will be used to engage club members in specially designed activities that will advance their physical well being and teach them better nutritional habits.

The club will also look to collaborate with local schools in the development of various physical fitness programs.

“This grant provides us with a great opportunity to collaborate with the Marshfield Public School system and advance our mission. The Boys and Girls Club of Marshfield has been doing some amazing things over the past five years for members and being awarded this highly competitive grant is a terrific achievement,” explained Greg Jackson, Executive Director of the Boys and Girls Club in Marshfield.

He continued, “While we take pause in celebrating the grant, we must remain focused on the Capital Campaign and other fundraising efforts to ensure a brighter future for the children of Marshfield.”

About the Boys and Girls Club

The Boys and Girls Club of Marshfield’s purpose is to establish a safe haven for recreation and fun, which includes a variety of supervised activities for the 1,100 current members and is available to youth (between the ages of 6 to 18 years old) within the town and surrounding communities. The Boys and Girls Club of Marshfield has five Core Areas: Character and Leadership; Education and Career; Health, Sport Fitness Recreation and Life Skills; The Arts; and Technology. These Core Areas serve as the foundation for all programming.

As a privately-funded, non-profit organization, the Boys and Girls Club of Marshfield relies tremendously on the generous philanthropic support of individuals.  Financial gifts assist in providing the financial strength necessary to continue the club’s mission “to enable and inspire all young people to realize their full potential as productive and responsible citizens, as well as become tomorrow’s capable leaders.”

For more information about the Boys and Girls Club of Marshfield, please contact (781) 834-CLUB (2582) or visit the club in Library Plaza or the website at MarshfieldBoysAndGirlsClub.com. The club’s mailing address is P.O. Box 311, Marshfield, MA 02050.

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Naperville resident receives DirectBuy’s Success Circle honors

NAPERVILLE, IL…

Naperville resident Aaron Kirk, a membership associate at DirectBuy of DuPage County in Naperville, was recently awarded Success Circle honors by DirectBuy’s corporate offices for his dedication to helping introduce new families to DirectBuy club membership during the month of May.

DirectBuy’s Success Circle recognizes the top performing membership directors and phone room associates at more than 160 DirectBuy clubs across North America for their performance on a monthly basis. As a membership associate, Kirk has an active role in helping interested families learn more about DirectBuy club membership at the  DirectBuy of DuPage County club.

“It’s no accident that this is the third time Aaron has earned Success Circle honors. He’s very good at working with prospective new members and is a valuable member of our marketing team,” said Jeremy Vest, owner of DirectBuy of DuPage County, located at 1864 Highgrove, Suite 136 in Naperville.

Kirk began with DirectBuy of DuPage County in 2007. Prior to that, he had worked in sales management.

“I love working at DirectBuy because we’re selling a product that people actually need and can improve their lives,” said Kirk. “In addition, I work with a great group of people. It’s a high-energy work environment and we’re always brainstorming ways we can improve.”

Kirk resides in Naperville with his wife Christina Loiaza and their son Jaden.

Since 1971, DirectBuy clubs have offered members the opportunity to enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products and accessories by buying wholesale, directly from the manufacturer. With several convenient locations in the greater Chicago area (Chicago, Gurnee, Hoffman Estates, Naperville, and Tinley Park), consumers can enjoy a comfortable, country-club setting, where they finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can visit http://www.directbuychicago.com/.

About DirectBuy

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers and their authorized suppliers. Buying direct makes members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality.  It’s a comfortable, country-club setting, where you finally have the financial control of buying direct. The DirectBuy clubs serving the greater Chicago area are part of more than 160 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuychicago.com/. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Hoffman Estates, 2200 N. Stonington Ave Ste. 150 Hoffman Estates, IL; DirectBuy of Chicago North, 6325 Avondale, Chicago, IL; DirectBuy of DuPage County, 1864 Highgrove Ste. 136 Naperville, IL; DirectBuy of Lake County, 3900 Washington Street, Unit K, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

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AAFD partners with Mace Security to offer AAFD members discounted rate on state-of-the-art security products

SAN DIEGO, CA…

The American Association of Franchisees and Dealers (AAFD) today announced a new partnership with Mace Security International, manufacturer of personal defense and electronic surveillance products marketed under the famous brand name, Mace®. Under this new agreement, the more than 50,000 franchised outlets owned by AAFD members have access to Mace’s broad security line at partnership pricing.

“Security is a huge issue with many of our franchisee members and certainly an area where you don’t want to spare quality due to expense. This new partnership gives our members access to state-of-the art security equipment at a reduced rate from a company, Mace, that’s literally a household name in the world of security,” said Robert Purvin, chairman of AAFD.

While Mace is a household name for its personal defense sprays, the company boasts an extensive product line of security equipment. Mace’s security products include: security systems, cameras and accessories, monitors and accessories, digital video recorders and other security products (e.g. mirrors, domes, and signage).

John O’Leary, president of Mace Security Products, expressed his excitement about the new partnership. “Our association with AAFD is a classic win-win, relationship,” said O’Leary.  “Mace wins because we now are associated with the industry’s most respected franchisee advocate, AAFD, many of whose members need our products. AAFD wins by enabling its members to save on state-of-the-art security equipment.”

About the AAFD
The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. Formed in 1992, the AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation the AAFD has grown to represent more than 50,000 franchised locations throughout the United States. The AAFD has members in all 50 states and represents more than 100 different franchise systems.
The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark

Chapters, and emphasis on Marketplace Solutions led to the Association’s recognition as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.
For more information about the conference or the AAFD, please call toll free – 800-733-9858 or visit www.AAFD.org.

About Mace

Mace Security International, Inc. is a manufacturer of personal defense and electronic surveillance products marketed under the famous brand name, Mace®, and is an owner and operator of a wholesale central monitoring station.  The Company also operates a Digital Media Marketing and e-commerce business.  In addition, Mace owns and operates car washes, and has previously announced that it is exiting this segment of its business.  The Company’s remaining car washes are located in Texas.  Mace’s web site is www.mace.com.

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Attorney Lee Holland of Tarlow, Breed, Hart & Rodgers, P.C. urges consumers to learn how to protect themselves from investment fraud.

DATELINE:  BOSTON, MA…
Do you know how to protect yourself from the next Bernie Madoff when you choose a broker or make an investment? Attorney Lee Holland, of Tarlow, Breed, Hart & Rodgers, P.C. of Boston, MA, firmly believes in the age-old adage that if an investment opportunity sounds too good to be true it probably is.

However, Attorney Holland, who is also a Public Arbitrator for the Financial Industry Regulatory Authority (FINRA), the largest independent regulator for all securities firms doing business in the United States, urges investors to go a step further to arm themselves against the potential of investment fraud.

“Education and information are the best tools against possible investment fraud. As a FINRA arbitrator I see the aftermath of poor choices made by both investors and financial industry professionals. As a result of this experience, I have become a strong proponent of promulgating information to better educate those on both sides of the investment equation and have found FINRA to be a great educational resource,” explains Holland.

Despite the high profile cases of investment fraud in the headlines, the potential for new fraudulent investment schemes may increase as investors, eager to recoup their losses in times of continued economic uncertainty, fall prey to a new generation of scam artists.

To help avoid investment fraud:
1.    Verify the license of anyone promoting an investment opportunity:
•    For brokers check www.FINRA.org
•    For investment advisors visit www.adviserinfo.sec.gov
•    For insurance agents check your state insurance department
•    For all sellers check with your state securities regulator
2.    Verify that an investment is registered:
•    Check investment registrations at www.sec.gov/edgar.shtml
3.    Be aware of the warning signs of investment fraud:
•    Unreasonable guarantees
•    Unregistered products
•    Promise of no fluctuations in returns
•    Complicated investment strategies
•    Undocumented securities or stocks
•    Incomplete or inaccurate account statements
•    Pushy salespeople warning you must “act now”
4.    Avoid fitting the investment fraud victim profile found in a 2007 FINRA survey:
•    Victims often own high-risk investments, including penny stocks, promissory notes, futures, options or private investments in foreign currency;
•    Victims tend to rely primarily on friends, family, co-workers for investment advice (70 percent)
•    Victims can be too open to new investment information (for example, three times as many victims went to a free investment seminar than the national sample)
•    Victims may fail to check the background of an investment or a broker
•    Victims are often unable to spot persuasion tactics used by fraudsters

Holland urges all investors to invest their time becoming better educated, before investing their money, to avoid the risk of becoming a future victim of investment fraud. Attorney Holland, an Associate in Tarlow, Breed, Hart & Rodgers’ Litigation Group, has extensive experience with alternative dispute resolution, both as an advocate and as a neutral.

FINRA
FINRA, the Financial Industry Regulatory Authority, is the largest independent regulator for all securities firms doing business in the United States. FINRA is dedicated to investor protection and market integrity through comprehensive regulation. FINRA touches virtually every aspect of the securities business – from registering and educating all industry participants to examining securities firms; writing and enforcing rules and the federal securities laws; informing and educating the investing public; providing trade reporting and other industry utilities; and administering the largest dispute resolution forum for investors and firms.

Tarlow, Breed, Hart & Rodgers, P.C.
Formed in 1991, Tarlow, Breed, Hart & Rodgers, P.C. is committed to providing high quality, comprehensive legal services to its clients. Featuring a breadth and depth of experience and perspective usually found only at larger law firms, Tarlow, Breed, Hart & Rodgers. P.C. offers sophisticated legal counsel to entrepreneurs, businesses, individuals, families, and institutions.

Tarlow, Breed, Hart & Rodgers’ areas of expertise include corporate law, employment matters, mergers and acquisitions, litigation and dispute resolution, estate planning, taxation, real estate, bankruptcy, and municipal law.

The offices of Tarlow, Breed, Hart & Rodgers, P.C. are located at 101 Huntington Avenue, Prudential Center, in Boston, MA 02199. For additional information, or to arrange for a consultation, please call 1-617-218-2000, e-mail info@tbhr-law.com, or visit www.tbhr-law.com.

Attorney Lee Holland of Tarlow, Breed, Hart & Rodgers, P.C. urges consumers to learn how to protect themselves from investment fraud.Read More

TMI Executive Resources Helps Job Seekers Understand Today’s Job Market

The layoffs in many major industries coupled with increasingly large numbers of post graduate and college-educated professionals entering the work force have significantly heightened the level of effort required to effect a career transition.

TMI Executive Resources (http://www.TMIer.com), a firm providing outplacement and career consulting services to thousands of clients around the globe, strives to help job seekers better understand today’s job market by offering insight on two traditional (and unsuccessful) job seeking approaches.

Answering Advertisements

For most job seekers, classified advertisements seem to represent the largest single source of job opportunities available. The reality is quite different. The U.S. Department of Labor estimates that only very small percentage (about 10 percent) of executive and professional positions are filled through advertisements in newspapers and other publications or on the Internet. Why? Newspaper advertising is extremely expensive. An average size ad in most local newspapers costs hundreds of dollars. A similar ad in the New York Times or the Wall Street Journal would cost thousands! Most employers would prefer to avoid these expenses. Given the turnover rate in most companies, the cost of advertising for every available opening would be prohibitive.

Why is responding to ads unproductive for most job seekers? Essentially, it is a numbers game. In many cases, “classifieds” will generate hundreds of responses, yet all but one candidate will be rejected. If there is one candidate who has a more “directly transferable experience base” than you, he/she will win.

Agencies and Search Firms

A major misconception exists in the minds of most job hunters regarding the role of employment agencies and executive search firms. In his book, Executive Search: Gateway to the Best Talent for Your Business, Charles Polachi sums it up this way: “We don’t find jobs for people, we find people for companies. People think I’m in the business of making their next job change; I’m not.” One of the largest executive search firms in the country states that in the late 1980’s and 1990’s the recruiting industry filled about 7 percent of all executive, managerial, and sales positions, which is a sharp drop from the nearly 13 percent in the 1970’s. Many companies have neither the personnel nor the time to acknowledge many of the unsolicited contacts. A job hunter should not ignore employment agencies or search firms, but should put the agency’s role in the proper perspective – which is helping companies find people.

According to TMI, most people do best in the employment markets by finding what are referred to as private openings, positions that are about to become available or positions that could be created. These types of opportunities may be found by using a strategy that combines networking, consulting, industry/professional associations, search firms and the Internet.

The rewards are great for the job hunter who can find these private openings because you practically eliminate the competition and get to interact most with decision makers. Very often you are instrumental in writing your new job description and you have much more leverage when negotiating a compensation package.

Tom McNeil, the company’s president explained, “Most people will take a traditional and ultimately frustrating approach to changing jobs or seeking entrepreneurial ventures. After preparing a resume, they will usually answer several advertisements, contact a few agencies and

recruiters, and ask their friends to ‘keep their eyes and ears open.’ Others will write directly to companies or ‘knock on doors’ and then wonder why nothing happened. Most people seriously over estimate their knowledge of job changing, and few subjects are more vital to a person’s livelihood and overall quality of life.”

About TMI

TMI Executive Resources is a worldwide organization that provides professional career consulting and career management services as well as entrepreneurship consulting to executives. Founded in 1986, TMI has provided services to over 4,000 clients around the world and has grown to six locations on the East Coast. TMI headquarters is located at 20 William Street, Suite 100 in Wellesley, MA. The company has offices in Boston and Springfield, MA; Hartford, New Haven and Stamford, CT and Washington DC. For more information, contact 877-864-3932 or visit their website at TMIer.com.

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Advanced TrimWright Announces New Commercial Division

Advanced TrimWright, Inc. (ATW), a leading fabricator of PVC products based in Taunton, MA recently announced a new Commercial Division to specifically cater to the construction needs of office building, retail and restaurant owners.

ATW has been catering to homeowners throughout the Massachusetts and Rhode Island area for years, and now the company offers their high quality exterior trim products to businesses on the East Coast through their Commercial Division.

Custom Capabilities

The company also offers custom products. ATW helps contractors, builders, architects and business owners solve unique design problems. If the right product doesn’t exist, ATW’s experienced team, with state-of-the-art CAD capabilities and superior craftsmanship, can produce a custom solution.

Businesses can save time during construction with the installation of ATW’s exterior window trim which can be “popped in” within minutes. The core material for all ATW exterior trim products is white solid cellular polyvinyl chloride (PVC) manufactured to stringent ATW specifications. The company’s trademark is a blend of innovative product designs precisely machined to a superior fit and finish. ATW’s superior products combine old-world craftsmanship with 21st Century innovations to withstand the ravages of the elements and the test of time. Best of all, every product is manufactured in the USA.

All of ATW’s finished exterior trim products and custom accessories complement a building’s character while protecting the owner’s investment.   In addition to window trim, ATW’s extensive line of PVC products include: column wraps, cornerboards, fluted casing, entry trim, beadboard, gutters, soffits, rakes, moulding, fascias, trim board and rail.

For more information, visit http://www.AdvancedTrimWright.com or contact ATW’s Commercial Division at 508-822-7745.

About the Company

Founded in 2003, Advanced TrimWright, Inc. (ATW) creates exterior trim products and accessories that stand up to the ravages of sea, salt, and wind. All ATW products are manufactured in the USA and combine traditional old-world craftsmanship with 21st Century innovations to create superior products from 100 percent ATW PVC Trimboard, which is impervious to moisture and insects, yet looks and feels like real wood.

Bond&Fill, LLC, the sister company of ATW, provides a superior line of adhesives and sealants specially formulated to bond, fill and repair exterior or interior PVC trim, vinyl, and aluminum products. Through their commitment to research, design, and innovation, Bond&Fill, LLC continues to expand its high performance product line which includes: Bond&Fill Structural, Bond&Fill Flex and Bond&Fill For Painters.

ATW and Bond&Fill, LLC is located at 250 Cape Highway (Route 44) in East Taunton, MA. Their headquarters is comprised of a 40,000 square foot plant and a 3,000 square foot executive office space and showroom.

For more information about ATW or Bond&Fill Inc., call 508-822-7745 or visit their websites at advancedtrimwright.com and bondfill.com.

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Rodman & Rodman CPA Advises Businesses of New Sales Tax Impact on Accounting, POS Systems

Governor Patrick recently signed legislation that increases the sales and use tax rate and makes other tax changes that may significantly impact businesses.

Rodman & Rodman, P.C. Certified Public Accountants and Business Strategists, have outlined the tax provisions that take effect August 1, 2009 that may affect accounting systems, cash registers or POS systems of businesses.

· The sales and use tax rate is increased to 6.25 percent from 5 percent.

· The local excise tax rate that cities or towns, except Boston, may impose on the transfer of occupancy of any room in a bed and breakfast, hotel, lodging house or motel located in the city is increased to up to 6 percent of the total amount of rent for such occupancy. The rate for Boston is raised to 6.5 percent.

· The tax exemption for sales of alcoholic beverages is eliminated.

· The new legislation authorizes cities and towns to impose an additional local sales tax on restaurant meals. This legislation is effective October 1, 2009. Specific jurisdictions will enact this new tax, so be sure to check with your accountant.

“To address these changes, businesses may need to update their accounting system, cash registers or POS systems. In addition, many businesses may want to finalize major purchases subject to sales and use tax prior to August 1 to take advantage of the lower rate,” according to Tom Astore, CPA, JD, Tax Manager at Rodman & Rodman (http://www.rodmancpa.com)

For more information about the new sales and use tax provisions, contact Rodman & Rodman at (617) 965-5959.

Rodman & Rodman, P.C.

Founded in 1961, Rodman & Rodman, P.C. provides accounting, tax and business services to small and medium-sized companies throughout New England. With a focus on strategic planning, Rodman & Rodman goes beyond traditional accounting services and takes a proactive approach when serving clients to increase, preserve and sustain clients’ financial net worth.

From business valuations, taxation, audits, fraud detection and prevention services and succession planning to a variety of accounting IT services including software selection, implementation and training, the team at Rodman & Rodman serves as comprehensive advisors to clients. For individual clients, the company offers personal advisory services such as planning for real estate transactions, obtaining financing, estate planning and retirement planning as well as planning for college education. Rodman & Rodman Certified Public Accountants are located at 3 Newton Executive Park in Newton and 25 Braintree Hill Office Park in Braintree, Mass. For more information, visit their website at www.rodmancpa.com or contact (617) 965-5959.

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