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DirectBuy Featured at Response Expo 2010

SAN DIEGO, CALIFORNIA, AND MERRILLVILLE, INDIANA…

David Lee of DirectBuy

David Lee, director of marketing for DirectBuy Corporate in Merrillville, Indiana, recently spoke at the Response Expo 2010 at the Hilton San Diego Bay Front in San Diego, California.

During the three-day expo, Lee, along with Eric Franchi, senior vice president of business development for Undertone Networks, delivered a presentation on generating leads and closing sales. As part of this exclusive session, Lee and Franchi focused on how DirectBuy Club leverages online ad networks as well as  direct response television, print, and radio ads to generate leads and ultimately sales.

“It was a great opportunity to be able to speak at Response Expo 2010. As a featured case study, we were able to share some of our tested and proven strategies in regards to managing a diversified marketing matrix,” said Lee. “Additionally, we offered insights on the importance of monitoring and optimizing campaign results through a number of metrics including lead scoring.”

The keynote speaker for the Expo, held from May 11 through 13, was Sir Bob Geldoff, founder of BandAid Trust. A member of the Boomtown Rats, one of the early punk/new wave bands of the 1970s, Geldoff is best known for his humanitarian efforts in coordinating the LiveAid concerts in 1985 and 2005 and has been nominated for the Nobel Peace Prize on numerous occasions.

Presented by the Direct Response Marketing Alliance (DRMA) and Response magazine, Response Expo 2010 brings together key decision-makers and industry leaders from the corporate marketing arena and direct response spectrum. In addition to its roster of speakers, Response Expo 2010 featured a full track of educational sessions, a bustling expo hall floor of exhibitors, and numerous networking events.

“This year’s Expo was phenomenal. Being able to exchange ideas and network with many of the best and brightest minds in the direct response industry is invaluable,” said Lee. “I know that the information I received will help DirectBuy’s marketing efforts moving forward. Hopefully, the attendees of the DirectBuy case study will be able to apply some of the insights they received from us as well.”  

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy Featured at Response Expo 2010Read More

Your new travel guide…Marilyn Holstein opens Best of North Fork Resort Maps franchise.

Marilyn Holstein
Marilyn Holstein, owner of The North Fork Resort Map

PECONIC, NEW YORK; AND WAITSFIELD, VERMONT…

Resort Maps, creator of nearly 100 customized travel maps across the United States, England, Costa Rica and Puerto Rico, recently announced Marilyn Holstein as the owner of the new Resort Map to be published on the North Fork of Long Island. The map will include all key destinations between Riverhead and Orient Point.

Resort Maps are colorful, hand-drawn maps of towns and cities, distributed free to area visitors at travel information and rest areas as well as at advertiser locations. The Best of North Fork map will highlight local attractions and things to do, restaurants, vineyards, accommodations, retail shops, real estate and other services on the North Fork. Each advertiser on the map will be represented with a display ad surrounding the perimeter of the map, including a color-coded grid locator and their actual building hand-drawn, highlighted and labeled, making it easy to locate. 

“I first learned about Resort Maps when I visited Newport several years ago. The map was like my Bible and I never went anywhere without it,” said Holstein. “As somebody who’s been a regular visitor to North Fork for more than 25 years, I’ve never seen any maps that come close to showcasing local attractions and businesses like Resort Maps. Tourists and residents alike are going to love how Resort Maps displays the many places and things there are to do and see from Riverhead to Orient Point.”

Prior to owning a Resort Maps franchise, Holstein had a career spanning two decades in magazine publishing, including stints and Condé Nast Publications and Advanstar Communications. Most recently, she was the managing editor of Newsweek Budget Travel, where she directed the editorial operations of Budget Travel magazine and the new launch, Girlfriend Getaways.

“I’m extremely excited about this opportunity. I’m a member of several wine clubs on the North Fork and recently joined the North Fork Chamber of Commerce and the feedback has all been extremely positive,” said Holstein.

Slated for an August 2010 distribution, The North Fork Resort Map will offer a treasure trove of things to do for people vacationing in the area or just out East for a day or two. Resort Maps free ‘souvenir style’ maps will be on display at local advertisers’ shops but also at many non-advertiser locations throughout the North Fork region.

The North Fork Resort Map will also be available on-line at www.resortmaps.com, along with interactive maps to all the areas that Resort Maps covers. These interactive maps allow the viewer to read a description of each business as they scroll over each building and to connect to the website of the business for further information. 

For information on how to advertise on the initial Best of North Fork Resort Map, you can e-mail Marilyn Holstein at marilynh@resortmaps.com or call 631-655-2773.

About Resort Maps

Headquartered in the Green Mountains of Vermont, Resort Maps has been creating and publishing advertising maps in the northeastern U.S. since 1986. In 1993, Resort Maps expanded its reach by creating a franchise model for distribution of its colorful, hand-drawn maps of resort towns and cities. Today, that network of franchises has grown to over 98 Resort Maps in publication in the US and the UK, with several more in the process of being published. Twenty million Resort Maps will be printed and distributed in 2010.

For more information on Resort Maps and/or the franchise opportunity, visit www.resortmaps.com or call 802-496-6277.

Resort Maps franchises serve cities and towns in California (Carmel, Monterey), Colorado (Boulder, Breckenridge, Cherry Creek, Colorado Springs, Denver, Eagle River, Estes Park, Fort Collins, Summit County), Delaware (Bethany Beach, Rehoboth Beach), Florida (Clearwater Beach and Gulf Beaches, Cocoa Beach, Daytona Beach, Melbourne, New Smyrna Beach, St. Augustine, Tarpon Springs), Georgia (Savannah/Tybee Island), Maine (Bar Harbor/Acadia, Boothbay region, Camden-Rockland, Kennebunkport, Kittery, Portland, York-Ogunquit), , Maryland (Annapolis, Eastern Shore, Ocean City,  Solomons Island, St. Mary’s County), Massachusetts (Berkshires, Chatham-Orleans, Falmouth, Hyannis-Yarmouth, Martha’s Vineyard, Newburyport, Plymouth, Sturbridge, Worcester), Michigan (Traverse City, Northern Michigan), New Hampshire (Franconia/Notch Region, Hampton Beach, Hanover/Lebanon , Keene, Lakes Region, Mount Washington Valley, Portsmouth), New Jersey (Barnegat Bay, Cape May, Hoboken/Jersey City, Hunterdon, Lambertville , Long Beach Island, Ocean Grove, Point Pleasant, Princeton, Sandy Hook), New York (The North Fork, Lake George , Lake Placid, Saratoga Springs, The Hamptons,), North Carolina (Asheville, Brunswick County, Hendersonville , Outer Banks, Salisbury and Rowan County, Sandhills, Wilmington,), Pennsylvania (Bucks County, Chestnut Hill, Delaware River Valley, Gettysburg, The Main Line), Rhode Island (Newport, Providence), South Carolina (Charleston, Hilton Head, Myrtle Beach), Tennessee (Gatlinburg, Pigeon Forge), Vermont (Addison County/Brandon, Barre/Montpelier, Burlington, Killington/Rutland, Mad River Valley, Manchester, Mount Snow, Okemo, Smugglers’ Notch, Stowe, Waterbury/Richmond, Woodstock/Quechee) and Virginia (Northern Neck & Middle Peninsula) —as well as towns and cities in England (Chicester, Lewes) and Puerto Rico (Vieques, Culebra).

Your new travel guide…Marilyn Holstein opens Best of North Fork Resort Maps franchise.Read More

Your new travel guides…Bill Grace takes over Best of Plymouth Resort Maps and Best of Newburyport Resort Maps operations.

logo for Resort MapsNEWBURYPORT AND PLYMOUTH, MASSACHUSETTS AND WAITSFIELD, VERMONT…

Resort Maps, creator of more than 98 customized travel maps across the United States, England, Costa Rica and Puerto Rico, recently announced Bill Grace as the new owner of their Plymouth and Newburyport, Massachusetts operations. The Concord, Mass. resident took over the publishing of the two maps for Anne Monti, effective March 29, 2010.

Resort Maps are colorful, hand-drawn maps of towns and cities, distributed free to area visitors at travel information and rest areas as well at advertiser locations. The Best of Plymouth and Best of Newburyport maps highlight local attractions and things to do, restaurants, accommodations, retail shops, real estate and other services in the two towns. Each advertiser on the map is represented with a display ad surrounding the perimeter of the map, including a color-coded grid locator and their actual building hand-drawn, highlighted and labeled, making it easy to locate. 

“Resort Maps offers a good product and has a long history of satisfied customers,” said Grace. “I feel very fortunate to have come across this opportunity and am looking forward to continuing the success of both maps.”

In addition to the printed map, Resort Maps can also be found on-line at www.resortmaps.com. Here you will find interactive maps of all 98 map areas to choose from. These interactive maps allow the viewer to see the business’s advertisement and read a description of each business as they scroll over their building and to connect to the website of the business for further information. 

A born entrepreneur who holds an MBA from Boston College, Grace also owns a Cookies by Design franchise, located in Woburn, Massachusetts in the Cummings Office Park. Prior to that, he owned a property management company in Colorado as well two other small businesses.

Married, he and his wife Robin live in Concord, Massachusetts with their two children.

Businesses interested in advertising in the next edition of either the Plymouth or Newburyport can call 781-439-4037 or send an e-mail to billg@resortmaps.com.

Resort Maps began creating and publishing maps in the northeastern U.S. back in 1986. In an effort to continue the company’s growth and simultaneously maintain the quality of the product, Resort Maps became a franchisor in 1993. Since adopting the franchise model, Resort Maps has grown steadily to more than 98 maps distributed across 20 states as well as towns and cities in England, Costa Rica and Puerto Rico.

“We publish 20 million maps per year in nearly 100 cities and towns for a good reason. Our maps are fun, easy-to-read and they really do entice visitors to stop and see some of the local attractions before heading to the next part of your trip. Our advertisers like the maps for that very same reason,” said Peter Hans, president of Resort Maps.

For more information on Resort Maps or to inquire about ownership of a Resort Maps franchise, please visit www.resortmaps.com or call 802-496-6277.

About Resort Maps

Headquartered in the Green Mountains of Vermont, Resort Maps has been creating and publishing advertising maps in the northeastern U.S. since 1986. In 1993, Resort Maps expanded its reach by creating a franchise model for distribution of its colorful, hand-drawn maps of resort towns and cities. Today, that network of franchises has grown to 98 Resort Maps in publication in the US and the UK, with several more in the process of being published. 20 million Resort Maps will be printed and distributed in 2010.

For more information on Resort Maps and/or the franchise opportunity, visit www.resortmaps.com or call 802-496-6277.

Resort Maps franchises serve cities and towns in California (Carmel, Monterey), Colorado (Boulder, Breckenridge, Cherry Creek, Colorado Springs, Denver, Eagle River, Estes Park, Fort Collins, Summit County), Delaware (Bethany Beach, Rehoboth Beach), Florida (Clearwater Beach and Gulf Beaches, Cocoa Beach, Daytona Beach, Melbourne, New Smyrna Beach, St. Augustine, Tarpon Springs), Georgia (Savannah/Tybee Island), Maine (Bar Harbor/Acadia, Boothbay region, Camden-Rockland, Kennebunkport, Kittery, Portland, York-Ogunquit), , Maryland (Annapolis, Eastern Shore, Ocean City,  Solomons Island, St. Mary’s County), Massachusetts (Berkshires, Chatham-Orleans, Falmouth, Hyannis-Yarmouth, Martha’s Vineyard, Newburyport, Plymouth, Sturbridge, Worcester), Michigan (Traverse City), New Hampshire (Franconia/Notch Region, Hampton Beach, Hanover/Lebanon , Keene, Lakes Region, Mount Washington Valley, Portsmouth), New Jersey (Barnegat Bay, Cape May, Hoboken/Jersey City, Hunterdon, Lambertville , Long Beach Island, Ocean Grove, Point Pleasant, Princeton, Sandy Hook), New York ( The Hamptons, Lake George , Lake Placid, Saratoga Springs), North Carolina (Asheville, Brunswick County, Hendersonville , Outer Banks, Salisbury and Rowan County, Sandhills, Wilmington,), Pennsylvania (Bucks County, Chestnut Hill, Delaware River Valley, Gettysburg, The Main Line), Rhode Island (Newport, Providence), South Carolina (Charleston, Hilton Head, Myrtle Beach), Tennessee (Gatlinburg, Pigeon Forge), Vermont (Addison County/Brandon, Barre/Montpelier, Burlington, Killington/Rutland, Mad River Valley, Manchester, Mount Snow, Okemo, Smugglers’ Notch, Stowe, Waterbury/Richmond, Woodstock/Quechee) and Virginia (Northern Neck & Middle Peninsula) —as well as towns and cities in England (Chicester, Lewes) and Puerto Rico (Vieques, Culebra).

Your new travel guides…Bill Grace takes over Best of Plymouth Resort Maps and Best of Newburyport Resort Maps operations.Read More

A kitchen cabinet makeover for under $20.

CHICAGO, GURNEE, HOFFMAN ESTATES, NAPERVILLE, TINLEY PARK, IL …

When it comes to improvements to your home, replacing your kitchen cabinets is one project that offers the best return for investment dollars at resale. For many, the price of new cabinets may not be in the budget. Nevertheless, if you want to give your kitchen a bit of a new look and would prefer not to paint, bleaching your kitchen cabinets offers a cost-effective alternative.

“Bleaching your kitchen cabinets gives them a bit of an old world look,” said I.J. Sell, owner of DirectBuy of Tinley Park. “This aged, rustic design is often part of Tuscan kitchen decor and works well with wrought iron and ceramic accessories.”

With just a few supplies, you can transform run-of-the-mill cabinetry into a unique work of art. Most supplies for this project can be purchased at your local home improvement store. Then it’s just a matter of following some simple steps:

  • Cover any areas that you don’t want bleached (cabinets or otherwise). Newspaper should suffice.
  • While wearing gloves, pour a gallon of household bleach into a clean bucket, then dip a sponge into the bleach. Wring out the sponge so that it is damp, but not dripping. You can also use commercially prepared wood bleach for this project.
  • Apply the bleach to a small area of your cabinets that’s out of sight. This will be your test area. If you like the look, apply to the rest of your cabinets. Be careful not to saturate any area too much to avoid streaking.
  • Allow the bleach to dry completely, then lightly sand the cabinets with fine-grade sandpaper. Wipe off any dust and residue with a clean cloth.
  • Finally, apply a coat of clear polyurethane sealer with a paint roller or paintbrush and allow it to dry completely.

“Bleaching your cabinets can create an entirely new look for your kitchen in just a few short hours,” said Sell. “Just remember to take the proper precautions when working with bleach. Wear goggles and gloves to protect your eyes and skin and open a window or vent so the bleach smell doesn’t overwhelm you.”

About DirectBuy Club

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers or their authorized suppliers. Buying direct makes members’ hard-earned money go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. The DirectBuy Clubs serving the greater Chicago area are part of more than 150 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuy.com. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Hoffman Estates, 2200 Stonington Ave Ste. 150, Hoffman Estates, IL; DirectBuy of Chicago North, 6325 North Avondale Ste. 110, Chicago, IL; DirectBuy of DuPage County, 1864 High Grove Lane Ste. 124, Naperville, IL; DirectBuy of Lake County, 3900 Washington Street, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

A kitchen cabinet makeover for under $20.Read More

A 10 in the Twin Cities. DirectBuy of St. Paul celebrates 10 years in business.

WHITE BEAR LAKE, MINNESOTA…

For 10 years, DirectBuy Club has been offering consumers in the greater St. Paul area a brand new way to save on home improvement projects, furnishings, and accessories.

The leading home improvement and furnishings club with direct insider prices, DirectBuy of St. Paul offers products ranging from light fixtures to televisions to kitchen cabinets, from more than 700 manufacturers or their authorized suppliers at direct insider prices.

“Minnesotans are open-minded people who are not afraid to change the way they do things if it makes sense. Case in point, when we opened the Club Jesse Ventura was our governor and 10 years later, Al Franken is one of our senators,” said Roger Pfiffner, owner of DirectBuy of St. Paul. “DirectBuy makes sense for consumers because it helps them stretch their dollars further. Ten years later, that still holds true.”

In addition to tremendous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, DirectBuy Club also offers design and delivery services to its members, as well as a listing of local contractors who offer installation services, many times at a discounted rate.

“Our 10 years in business have not only given us the opportunity to help families create the home of their dreams, but to also establish ourselves as part of the local business community,” said Pfiffner. “We look forward to further cultivating those relationships with our customers and the community as we build toward even bigger and better things in the years to come.”

Conveniently located at 4444 CentervilleRoad, Suite 130 in the St. Paul suburb of White Bear Lake, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

A 10 in the Twin Cities. DirectBuy of St. Paul celebrates 10 years in business.Read More

Five more than okay in OKC. DirectBuy of Oklahoma City celebrates five years in business.

OKLAHOMA CITY, OKLAHOMA

For five years, DirectBuy Club has been offering consumers in the greater OKC area a brand new way to save on home improvement projects, furnishings, and accessories.

The leading home improvement and furnishings club with direct insider prices, DirectBuy of Oklahoma City offers products ranging from light fixtures to televisions to kitchen cabinets, from more than 700 manufacturers or their authorized suppliers at direct insider prices.

“We’ve had a wonderful five years here in Oklahoma City,” said Brandon Parker, owner of DirectBuy of Oklahoma City. “It’s been particularly rewarding to see how DirectBuy has been able to help its members save literally thousands of dollars on their home improvement projects and home furnishings in what’s been a very difficult economy for many people.”

In addition to helping members, Parker also had the opportunity to hand over a $50,000 check to Moore, Oklahoma resident Kelly Clarkson, winner of DirectBuy Club’s Home Makeover contest.

“We’re used to helping people save money but to put actual cash in somebody’s hand, especially somebody who really needed it, that was quite a thrill,” said Thompon.

In addition to tremendous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, DirectBuy Club also offers design and delivery services to its members, as well as a listing of local contractors who offer installation services many times at a discounted rate.

Conveniently located at 8330 Glade Avenue in Oklahoma City, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Five more than okay in OKC. DirectBuy of Oklahoma City celebrates five years in business.Read More

Business coaching vs. business consulting: what’s the difference?

MANCHESTER, MARYLAND …

In the past several years, business coaching has gone beyond a luxury reserved for Corporate America’s executives but an invaluable tool for small business owners. Yet many small business owners are still unclear on the difference between a business coach and a business consultant.

“The difference is as simple as the old expression ‘give a man a fish, he eats for the day, teach him to fish and he feeds himself for life’,” said Karen Boyd, a master licensee for ActionCOACH, the top business coaching firm in the world.

Continued Boyd, “That’s not to say that business consultants do not perform a valuable service. Their expertise is used to complete tasks where the business owner is deficient or does not have the time to do themselves. A business coach teaches the business owner either how to do those tasks or how to find the resources to ensure that the task is completed both in the present and future.”

So what are the main differences between a business coach and business consultant? Here are a few of the chief differences:

  • Business coach transfers their knowledge to the business owner; the business consultant takes their knowledge when their mission is complete.
  • With business coach, plan is driven by client needs; with consultant, plan is driven by deliverable definition
  • Business coach works in 90-day planning cycles; business consultant’s schedule is based on deliverable milestones.
  • Business coach helps implement self-sustainable systems; business consultant sets up maintenance contracts for deliverables.
  • Business coach is a generalist; business consultant is a specialist.
  • Business coach paid by the program; business consultant paid by the hour.

“In its simplest form, a business coach is a teacher. The business consultant is a doer. Both have a place in the business world,” said Boyd. “When you own and operate your own business, you get used to calling all the shots, even if some of those shots might be off-target. A business coach not only will tell you why you’re off target, but shows you how to stay on target and that’s a service that has real value for the small business owner.”

About ActionCOACH

ActionCOACH is the world’s #1 business coaching firm and executive coaching firm. Operating in 26 countries, the franchise has more than 1,000 offices around the world. That includes locations in the five states (and Washington DC) that make up the Gulf Atlantic region: Alabama (Pelham); Delaware; Louisiana (Baton Route, Loranger, Mandeville, New Orleans and Shreveport); Maryland (Baltimore, Freeland, Fallston, Manchester, Rockland, Silver Spring); and Mississippi (Madison).

Founded in 1993, the ActionCOACH has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise for more than five years running.

For information on ActionCOACH Founder Brad Sugars’ 2010 “Business is Booming” North American tour, please visit http://businessisboomingtour.com and use code KBM001. 

To learn more about working with an ActionCOACH or the ActionCOACH franchise opportunity, contact Karen Boyd, www.karenboyd.actioncoach.comwww.karenboyd.actioncoach.com, (410) 374-3536.

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ViaMark Advertising wins 2010 Gold ADDY

PLYMOUTH, MA…

ViaMark Advertising recently won a Gold Addy for Best Local 60-second radio commercial for Uncle Dave’s Homemade Ice Cream.

ViaMark Advertising opened its doors for business in North Carolina in 1995, opening its northeast headquarters in 2005 in the Boston suburb of Plymouth, Massachusetts. The company now has 12 offices in four states including its Plymouth office.  The Gold ADDY gives ViaMark the ability to showcase the kind of creative talent that supports their local franchise offices.  The firm’s mantra is “Local Minds, National Talent.”

Led by Creative Director Lori McIlwain, ViaMark specializes in developing affordable, unique ad campaigns for retail, automotive, healthcare and service industries.  In addition, Viamark purchases media for clients locally, and throughout the United States.  In New England, ViaMark Advertising represents Silko Honda, Sullivan Brothers Auto Mall, South Shore Diamond Exchange, AJ Marks Jewelers, McLean Hospital and Omega Medical Research.  According to McIlwain, “creating emotional marketing campaigns is the best way to convey a client’s story, and win the customer’s trust. Make them feel safe, and you’ll create a customer for life.  At ViaMark we refer to this as true to life marketing.”  

For the Uncle Dave’s Homemade Ice Cream commercial, owner Dave Adami wanted ViaMark to come up with a fun commercial that would vault the Uncle Dave’s brand and increase its notoriety in their local market.  “After all, we are selling fun” says Dave Adami.  Dave contributes significantly to this commercial with his very catchy, locally flavored voice.  Dave is featured in both the beginning and conclusion of the commercial.  “It’s Dee-Licious” is now a phrase that many local consumers recall when thinking of the Uncle Dave’s Homemade Ice Cream brand.

Hear the commercial by visiting: http://www.viamark.com. 

ViaMark Advertising’s handles more than 100 accounts from South Carolina to Boston, Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, and outdoor. Viamark offices are located in Massachusetts (Plymouth), North Carolina (Asheville, Greenville, Jacksonville, New Bern, Raleigh, Research Triangle, Wilmington), Pennsylvania (Philadelphia) and South Carolina (Greenville-Spartanburg).

To learn more about Viamark Advertising visit www.Viamark.com or www.viamark.com/plymouth

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Love on the run…eLove offers portability options for singles

NORWELL, MA…

One of the primary reasons matchmaking services exist is that so many singles are busy with their careers—either from workload, travel or both—it’s difficult to meet that special someone.  eLove, one of the world’s largest online dating and brick-and-mortar dating services in the world recently added a portability feature to its matchmaking service for busy singles who find themselves away on business or for other reasons for long stretches of time.

eLove has matchmaking offices in 23 states. eLove matchamaking clients can utilize their membership at any of those offices. So if an eLove client from the Saddle Brook, New Jersey office goes away on business to Washington DC for an extended period, he or she can use the eLove matchmaking services out of the Falls Church, Virginia or Columbia, Maryland offices.

“Just because you’re away on business doesn’t mean your personal life has to come to a screeching halt,” said Paul A. Falzone, CEO of eLove. “The portability of our matchmaking memberships means you can utilize our services at any of our 45 offices, almost all of which are either in or reasonably close to metropolitan areas.”

In addition to the portability of its matchmaking services, eLove also offers online dating services, which connects singles across the United States. eLove’s online dating site gives users the capability of targeting singles by a geographic area—another handy tool if you know you’re going to be in a certain area for a prolonged period on business or vacation.

“You only get one life. And as important as careers are, all work and no play is not a healthy combination,” said Falzone. “By offering portability with our matchmaking services and the capabilities of our online dating site, singles do have a choice as to whether an extended business trip can be all business or have some fun mixed in.”

eLove is all you need

eLove, the next evolution in dating, has arrived.  eLove is the first “life stage company” within the dating industry to provide different levels of dating services, from internet to traditional matchmaking, based on how serious singles are about meeting their soul mate.  Never before has a dating service catered so completely to everyone regardless of their age, sex, or relationship goals. With matchmaking offices in 21 states and an online dating network of more than three million singles worldwide, eLove is everything that singles have been wishing for whether they are looking for casual dating or a serious, committed relationship.

eLove’s Matchmaking Service offices are located in:  Arkansas (Bentonville, Fort Smith, Little Rock); California (Mountain View, Sacramento, Walnut Creek); Connecticut (Glastonbury, Stamford); Illinois (Chicago, Downers Grove, Normal, Northbrook, Rockford); Indiana (Carmel, Ft. Wayne); Kansas (Overland Park, Wichita); Kentucky (Louisville); Maryland (Columbia, Frederick); Massachusetts (Newton, Norwell, Shrewsbury, Woburn); Michigan (Bingham Farms); Missouri (Springfield, St. Louis); Nebraska (Lincoln, Omaha); New Jersey (Saddle Brook); Nevada (Las Vegas); Ohio (Cincinnati); Oklahoma (Oklahoma City, Tulsa); Pennsylvania (Mechanicsburg); Rhode Island (Warwick); South Carolina (Greenville); Tennessee (Memphis, Franklin); Texas (Austin, San Antonio); Virginia (Falls Church, Richmond); Wisconsin (Appleton, Elm Grove, Madison).

For more information on eLove, visit www.elove.com.

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