Unleash the Power of The Press

Company News

Don’t accept less. Free webinar on Pricing Your Business Service is set for Tuesday, December 15, noon.

All too often professional service professionals such as accountants, web developers, lawyers, business coaches, financial consultants, advertising agencies and many other under charge for their service?  Why?  Good question.  One that this free workshop addresses.

“Pricing your Business Service” webinar is set for Tuesday, December 15, noon to 1:30 p.m.  Lisa Raiche, CPA, MST, founder and director of Bodhi Business Advisors based in Fall River, MA.  The accounting and trusted advisory firm helps start up and emerging companies.

The event is sponsored by My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Marshfield, Needham, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

The complimentary workshop will outline the price setting process – from determining overhead to choosing profit margin to positioning pricing negotiations.

Raiche has been providing trusted business advice for over two decades. She is a graduate of Bentley College – McCallum Graduate School of Business and the University of Massachusetts, Dartmouth.  She is a Certified Public Accountant. 

“Most small to mid-sized professional service firms are too modest about pricing,” noted Raiche. She added, “Or they are unsure of how to demonstrate value for their pricing structure.  We help demystify the pricing process and help companies thrive. This workshop will provide actionable steps to improve pricing dilemmas.”

Please RSVP for the event at https://rb.gy/7rchpm, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

Don’t accept less. Free webinar on Pricing Your Business Service is set for Tuesday, December 15, noon.Read More

The purpose of repurposing content

Over the years, you have heard us talk about repurposing content. If you’re unclear, repurposing can look something like this.

First, write a press release and issue it to local media and editors at niche publications. The release will be much like an article, covering the five W’s—who, what, when, where and why. The release will be fact-based with some promotional language perhaps in the release’s quotes.

Second, you could use the content from that release to create an e-newsletter. The tone might change to a bit more conversational. You should use the word “you” more. And if you want to thump your chest about the great product, service or news you’re bringing to you audience, go for it.

Next, the content for the newsletter could be used as a blog post on your website. The tone may be okay to use as is. You will want to tweak the content and strategically add keywords and keyword phrases to give the blog post some SEO value.

Once you have posted to your website, you will want to promote the blog post on your social media pages. You will need to draft some enticing copy and then link back to the blog post on your website. It could be the headline for the blog post, or you can come up with something even snappier.

Back to our first step—the press release—you can use any coverage you get from that in your social media. You could even reference the coverage in your blog post and newsletter article.

As you can see, you can get a lot of mileage from one press release. Similarly, you could find you have enough news in a blog post or newsletter article to create a press release and see if you can get some coverage.

During the pandemic, content is still king. Even more so. With a steady stream of content, you let current customers and your network know you are still in the game. Repurposing is a way to produce a healthy amount of content for all your media channels.

If you need some assistance in getting your content generation efforts off the ground, drop us a line.

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Cannabis – the new gold rush. Complimentary webinar explores growth opportunities and harvest rewards.

Experts note that more than one-third of Americans use cannabis or CBD. 

Estimates published in the newly released Marijuana Business Factbook show the total economic impact of legal cannabis sales increasing from $38 billion-$46 billion in 2019 and is expected to escalate to $106 billion-$130 billion by 2024 – a 181 percent increase.

Why should you be left out? A free webinar explores growth opportunities and harvest rewards. The virtual event is scheduled forTuesday, November 17, noon to 1:30 p.m. The complimentary program is sponsored by Rockland Trust, My Pinnacle Network, and South Shore Networking Professionals.

Panelists will include Jim Borghesani of PrimePoint Media, Duxbury, MA, who led the successful ballot issue to legalize cannabis in Massachusetts; Eric Robichaud, CEO of Green Goddess Supply, Hopedale, MA, a leader in “cultivation to consumption” cannabis lifestyle brand offering a line of high-quality products; and Matt Phillips of Metro Annex Interactive, Weymouth, MA, a developer of websites for the cannabis industry. Steve Dubin of PR Works, Plymouth, MA will moderate the discussion.

The cannabis industry has come a long way since Cheech & Chong. Elements of the market include ancillary commercial products, edibles and infused products, cultivation facilities, ancillary consumer products, financial services, industrial equipment, hemp, consulting services, dispensaries, real estate, and media.

Topics will include an overview of the industry’s success, the current regulatory landscape, prognosis for growth and the challenges the industry faces.

To RSVP, please visit https://rb.gy/anze5n.

Cannabis – the new gold rush. Complimentary webinar explores growth opportunities and harvest rewards.Read More

Storytelling and Selling. Complimentary webinar helps business owners prepares and shape company’s message through success stories

What is your company’s why?  What motivates you to do great work?  What inspires confidence from your customers? What is your “story”?

A free webinar entitled “Storytelling and Selling. Crafting your story to capture the imagination” is scheduled for Tuesday, October 27, 8:30 a.m., 10 a.m. The complimentary program is sponsored by Rockland Trust, My Pinnacle Network, and South Shore Networking Professionals.

Topics will include remembering your “aha” moment when you launched your new venture, defining why your brand exists, what makes your company authentic and better, and what are your five W’s (who, what, where, why and when).

Stories convey purpose. Stories are relatable and memorable. Stories win hearts.   Facts appeal to the mind. Which do you prefer?

Featured presenters include Brad White of New England Burial at Sea; Matt Phillips of MetroAnnex Interactive; and Steve Dubin of PR Works.

To RSVP, please visit  https://rb.gy/8gs7lk.

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Leverage Podcast Guest Appearances to Boost your Business

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

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Returning to the new workplace. What to expect. How to stay safe. Complimentary webinar prepares you for the next phase.

Will we ever hang around the water cooler again?  What about the new acceptable elevator capacity?  How will specifically designed workstations keep us separated and yet still connected to one another.

A free webinar entitled “Returning to the new workplace. What to expect. How to stay safe.” is scheduled for Wednesday, July 29, noon – 1 p.m. The complimentary program is sponsored by Rockland Trust, My Pinnacle Network, South Shore and Networking Professionals.

Topics will include how often should the office be cleaned?  How should the office be cleaned?  How will air be cleaned and monitored?  How does the footprint get changed?  Will companies share space or segment their own?  What furniture designs work for safe distancing, but avoid isolation?  How do companies integrate remote and on-site workers?

According to McKinsey research, 80 percent of those interviewed noted that they enjoy working from home. Forty-one percent say that they are more productive than they had been before and another 28 percent that they are as productive. Many employees delighted in freedom from commuting and greater work/life balance. Many are reluctant to return to a conventional office environment.

Featured presenters include Jay Nuss, principal of Jay Nuss Realty Group and Steve Wilson, principal of Office Furniture Consulting. Steve Dubin of PR Works will moderate the panel.

Nuss has over 30 years of experience in all facets of commercial real estate brokerage with special emphasis on the selling and leasing of office, industrial, and mixed-use properties in the Greater Boston Area.

Wilson founded Office Furniture Consulting in 1990. It is a multi-featured company providing space planning, quote specification development, ergonomic research, relocation services, and office furniture procurement.

To RSVP, please visit https://conta.cc/2ZKxrvh.

Returning to the new workplace. What to expect. How to stay safe. Complimentary webinar prepares you for the next phase.Read More

Podcasting as a guest and host

photo of a podcast microphone

Podcasting, essentially “on demand” streaming radio, is among the fastest growing mediums. And for a good reason.

Similar to NetFlix and YouTube, the audience selects exactly what they want to consume and when.  They can even pause and continue as they are interrupted by a phone call or arrival at a destination.

As a PR firm we are adept at helping you obtain “guest” spots on targeted shows or, getting more aggressive, helping you create your own podcast from bumper music to recording to promotion on a wide range of podcast portals including Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcasts, as a guest appearance or host, and establish additional credibility, visibility, lead generation, speaking opportunities, search engine optimization, links to cultural authority and increased value proposition.

$995 – Guest appearance arrangements –   

  • Develop hot topics of interest.
  • Develop PR Kit – author bio, backgrounders, ?s for interviewer and headshot 
  • Research and identify appropriate guest appearances
  • Arrange guest appearances – 5 hours of telephone outreach
  • Pre-podcast coaching

$1,495 – Developing a custom podcast.

All of the above services, plus –

  • Development of podcast theme/concept.
  • Arrange for initial 3 guests for first three months of programming.
  • Create bumper music to open and close segment
  • Graphic design for thumbnail on Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube.
  • Create verbiage for Podcast description and each show outline.

Create YouTube channel

Podcasting as a guest and hostRead More

Podcast Now” – Free webinar prepares you to be a podcast host.

photo of a podcast microphone

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. If you have ever thought of hosting your own podcast for your business, organization or non-profit, PR Works is hosting a complimentary webinar that prepares you to be part of the boom as a podcast host.

The free online event is set for Wednesday, June 24, 8:30 a.m. – 9:30 a.m. To RSVP, click here.

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and ACTSmart IT. The webinar will be led by yours truly, Steve Dubin, and Joe D’Eramo, also of PR Works.

The webinar prepares you to create your own podcast show including choosing bumper music intro to the specifics of recording the segment to promoting each segment on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The “Podcast Now” webinar gets you into the game and on the air.

Learn how to –

  • Define your topic niche.
  • Develop timely segments.
  • Choose a podcast platform.
  • Choose the right equipment at a reasonable pricing.
  • Create bumper music and video tease to open and close segments.
  • Design thumbnail graphic icon for Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube.
  • Establish taping protocols.
  • Draft standard questions.
  • Draft show opening and close verbiage.
  • Create verbiage for general podcast description and for each individual segment.
  • Create YouTube channel
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.

Please RSVP for this complimentary webinar by clicking here.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com , (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Podcast Now” – Free webinar prepares you to be a podcast host.Read More

Finding the green. Bob Maffei launches The Maffei Companies to help the next generation of entrepreneurs succeed.

Bob Maffei

Money may not grow on trees. For small businesses in the green (a.k.a. landscape), construction and service industries, Bob Maffei knows it grows in direct proportion to the systems the organization employs. It is with this principle in mind that Maffei, founder of Maffei Landscape Contractors, who has recently stepped down as CEO to pursue a new endeavor, The Maffei Companies.  The Maffei Companies are a consulting, advisory and development group based in Mashpee, Massachusetts.  His goal: To assist entrepreneurs to create scalable organizations that become choice providers and choice employers.

Consulting

The Maffei Companies includes a results-driven consulting division which will focus on working with businesses to develop systems that improve accountability, company culture, operational efficiency, and profit.  These principles were utilized to create Maffei Landscape Contractors, the largest landscape maintenance operation on Cape Cod.

After 30 years in business, Maffei Landscape Contractors was sold to a Capital Management firm.  Maffei remained CEO for 2 years to help with the transition. “After building the company from zero to over 130 employees, and blessed with the opportunity to sell it, I feel I’ve learned more than I could have achieved with an Ivy League education, and I want to share my systems and experience with the next generation of entrepreneurs to help them succeed.”

Development

Maffei is also a managing partner in LandOne Takeoff, a software solution for the green industry that will revolutionize Landscape Operators, Account Managers and Salespersons workloads while increasing sales.

“The Maffei Companies is excited to showcase this cloud-based technology.  The software utilizes satellite imagery, advanced measuring tools and now has the ability to create designs on site while meeting with the Customer. LandOne will enable real time – on site estimating, which will greatly simplify the proposal writing process.” said Maffei. “LandOne is but one example of the products and systems we can put in place for the green industry.”

Advisory

Maffei will also lead peer groups and share thought leadership through speaking engagements for green industry and small business venues.  

Maffei is an active leader in the Cape Cod and green industry communities.    He has held leadership roles such serving on the Cape Cod Chamber of Commerce Board of Directors.  He has also received numerous awards and recognitions such as being named a Trailblazer in 2016 for National Association of Landscape Professionals and was recently awarded the 2019 Cape Cod Landscape Association’s Legacy Award.

Maffei resides in Mashpee with wife Reyna and their young children. For more information on The Maffei Companies, visit www.TheMaffeiCompanies.com or https://www.facebook.com/themaffeicompanies/. 

Finding the green. Bob Maffei launches The Maffei Companies to help the next generation of entrepreneurs succeed.Read More