Unleash the Power of The Press

admin

Paul Reardon Named President of the Board of Directors for the Boys & Girls Club of Marshfield

Paul Reardon, a resident of Marshfield, who has long been involved with the Boys & Girls Club of Marshfield’s board of directors, has recently been appointed President of the board. Reardon previously served as Vice President of the board for two years.

A Certified Financial Planner, Reardon is an associate at Investment Advisory Group LLC of Hanover, MA. His financial planning career spans more than 30 years. 

Paul Reardon

Reardon serves with fellow board leaders Jeffrey Picard, Vice President; Elizabeth Roosevelt, Vice President; Rick Dowd, Treasurer; and Kara Herbert, Secretary. Members of the board include: William Bowers, Lara Brait, Daniel Burke, Kathy Burokas, Rev. John Carmichael, Thomas Cattaneo, Shannon Crowley, D.A. Timothy Cruz, Esq., Suzanne Dailey, Susan Dauwer, James Fitzgerald, Daniel Hassett, Christopher Jordan, Michael Maresco, James J. Murphy, Kyle Rand, Pamela Snell, David Stockless, Phillip Tavares, John Valianti, Paul Vercollone, Dawn Warsofsky and Joseph Weinman.

Supporting Youth, Families and the Community in an Uncertain Time

The Boys & Girls Club of Marshfield is working with the Marshfield Food Pantry, the Town of Marshfield, guidelines from the state and the Marshfield Public Schools and other service organizations to provide critical services the community needs to support children and families over the short- and long-term. Among the steps they have taken to meet ongoing needs include: food distribution to food insecure families (hundreds of healthy meals per week in the form of Grab & Go meal boxes, drive-thru dinners and more); providing a safe place for kids while many parents and guardians return to work; and serving as a resource for the Board of Health and other departments to further assist families. Currently, the Boys & Girls Club of Marshfield provides breakfast before school, remote support learning during the day, and traditional after school care for 100 students per day.

About the Boys & Girls Club of Marshfield

The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  

The Club serves hundreds of families with children ranging in age from 6 to 18 years old, providing afterschool, vacation week and summer programs, as well as youth athletics, teen, social recreational and leadership opportunities. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

Paul Reardon Named President of the Board of Directors for the Boys & Girls Club of MarshfieldRead More

With a growing number of individuals needing assistance, OCES appeals to the community to support their Emergency Fund on #GivingTuesday.

With continued uncertainty due to the COVID-19 pandemic, it’s imperative that older adults and individuals with disabilities have a place to turn to when faced with an emergency circumstance that threatens their health and/or living situation.

Whether struggling with an empty oil tank, an emergency home repair, an inability to pay for necessary medication or other dire situation, Old Colony Elder Services’ (OCES), the non-profit agency serving older adults and individuals with disabilities throughout the greater Brockton and Plymouth county area, has an Emergency Fund to help those most vulnerable in the community.

OCES’ Emergency Fund helps meet the needs of at-risk low-income older adults and individuals with disabilities who are in a crisis or emergency circumstance that threatens their health and/or living situation. All too frequently, these individuals encounter problems that can jeopardize their ability to maintain independence, dignity and well-being. OCES’ Emergency Fund has been used to assist with fuel, utilities, short-term emergency shelter, medical transport, life-sustaining medications, hot water heaters and other needs.

#GivingTuesday is December 1st

Last year, OCES received more than $8,200 in donations to their Emergency Fund on #GivingTuesday. The agency hopes to meet or exceed that amount this year. OCES’ theme for #GivingTuesday 2020 is #CommunityTogether. Please support OCES as we come together as one community to help keep our neighbors safe and independent during these challenging times #Communitytogether.

“With the COVID-19 pandemic, there has been a significant increase in the number of older residents in the 23 communities we serve who need assistance with basic needs such as putting meals on their table or heating their home. Emergency Fund is what supports OCES in providing this assistance,” said Nicole M. Long, CEO. “This year has been incredibly challenging for so many in our community. If possible, on #GivingTuesday, please consider making a donation to OCES’ Emergency Fund to help support our neighbors in need.”

OCES is recognized as a tax exempt charitable corporation under section 501c3 of the IRS tax code.  To make a donation to OCES’ Emergency Fund online, visit www.ocesma.org/donations/. Donations may also be made by check or money order and mailed to OCES, 144 Main Street, Brockton, MA 02301.

Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities. To learn more about #GivingTuesday, visit www.givingtuesday.org.

For more information, call OCES 508-584-1561 or visit www.ocesma.org.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

With a growing number of individuals needing assistance, OCES appeals to the community to support their Emergency Fund on #GivingTuesday.Read More

November is National Diabetes Awareness Month.

Footsteps heard around the world as popular obstacle course race goes virtual to raise funds for research and a cure for type 1 diabetes.

November is National Diabetes Month and November 14th is World Diabetes Day. Type One, a 501(c)(3) nonprofit organization based in Hingham, MA, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research.

With a goal to raise awareness and increase their footprint, Type One’s Renegade Run, the popular obstacle course race supporting type 1 diabetes research and a cure, did exactly that this year. After pivoting to a virtual four-mile run/walk due to the coronavirus (COVID-19) pandemic, Renegade Virtual Run successfully expanded their reach across the globe, with participants from Australia, France and the Netherlands, and stretching from the U.S. West Coast to East Coast and states in-between. 

“Although our race looked different this year, our virtual format was a tremendous success in that we were able to reach well beyond our borders, receiving support for our mission and vision of a cure to end T1D,” explained Type One’s co-founder, Paul Foti.

Renegade Virtual Run allowed participants to complete the race anytime, anywhere from mid-September to mid-October. This year marked the ninth year of the obstacle course race which has traditionally been held at Wompatuck State Park and Bare Cove Park in Hingham.

Renegade Virtual Run supports the “Type One Cares” campaign dedicated to building a community to assist those affected by type 1 diabetes with support, education and endowment, so they can live a powerful life beyond the diagnosis. The Type One Cares campaign does this while continuing to fund research at the Faustman Lab at Massachusetts General Hospital (MGH). To date, Renegade Run has generated over $100,000 to support the Faustman Lab which is focused on discovering and developing new treatments for type 1 diabetes, a vaccine for the reversal of long-term type 1 diabetes and other autoimmune diseases.

In the U.S., diabetes is the seventh leading cause of death, according to the Centers for Disease Control and Prevention (CDC). Findings from the CDC’s National Diabetes Statistics Report, state that just over one in 10 Americans have diabetes, and there has been a significant increase in new diagnosed cases of type 1 and type 2 diabetes among youth in the U.S. 

“Type 1 diabetes doesn’t just involve the person living with the disease, it involves their entire family and support system,” explained Foti. “We’re a local nonprofit that is proud to create an event that provided communities around the world with hope, with an outlet to come together virtually to raise awareness and funds toward a cure for type 1 diabetes and to assist those living with the disease.”

In addition to supporting the Faustman Lab at MGH, Type One donation and fundraising platforms help provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, as well as providing qualifying recipients with assistance for diabetes management and treatment. For more information on the Faustman Lab at MGH and type 1 diabetes, visit www.faustmanlab.org

Type One is incredibly grateful to all the individuals and virtual teams who rallied to support and participate in Renegade Virtual Run. Type One thanks sponsors Prime Motor Group, Honey Dew, Walmart, Global Vision Advisors, Eastern Bank, Stiles Law, and CBD Stat for their essential support.

#GivingTuesday

For those who were unable to participate in the Renegade Virtual Run this year, but would still like to support individuals with type 1 diabetes and the research for a cure, consider making a donation to “Type One Cares” campaign on #GivingTuesday, December 1, 2020. https://typeonerenegaderun.com/donate/

To learn more about Type One’s mission, the work towards a vaccine and cure, visit https://typeonerenegaderun.com/mission/

About Type One

Type One, a 501(c)(3) nonprofit organization, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research. Type One was founded in 2012 by a group of South Shore residents to support their friend Tyson Sunnerberg, who was diagnosed with type 1 diabetes, an autoimmune disease in which a person’s pancreas stops producing insulin, when he was 21 years old. On November 25, 2012, the first ever Renegade Run Obstacle Course Race was held raising awareness and funds toward a cure. Type One is headquartered in Hingham, MA. Visit https://typeonerenegaderun.com

November is National Diabetes Awareness Month.Read More

The purpose of repurposing content

Over the years, you have heard us talk about repurposing content. If you’re unclear, repurposing can look something like this.

First, write a press release and issue it to local media and editors at niche publications. The release will be much like an article, covering the five W’s—who, what, when, where and why. The release will be fact-based with some promotional language perhaps in the release’s quotes.

Second, you could use the content from that release to create an e-newsletter. The tone might change to a bit more conversational. You should use the word “you” more. And if you want to thump your chest about the great product, service or news you’re bringing to you audience, go for it.

Next, the content for the newsletter could be used as a blog post on your website. The tone may be okay to use as is. You will want to tweak the content and strategically add keywords and keyword phrases to give the blog post some SEO value.

Once you have posted to your website, you will want to promote the blog post on your social media pages. You will need to draft some enticing copy and then link back to the blog post on your website. It could be the headline for the blog post, or you can come up with something even snappier.

Back to our first step—the press release—you can use any coverage you get from that in your social media. You could even reference the coverage in your blog post and newsletter article.

As you can see, you can get a lot of mileage from one press release. Similarly, you could find you have enough news in a blog post or newsletter article to create a press release and see if you can get some coverage.

During the pandemic, content is still king. Even more so. With a steady stream of content, you let current customers and your network know you are still in the game. Repurposing is a way to produce a healthy amount of content for all your media channels.

If you need some assistance in getting your content generation efforts off the ground, drop us a line.

The purpose of repurposing contentRead More

Rebecca Kraus joins Apollo Safety of Fall River, MA

Massachusetts-based Apollo Safety, Inc., providers of gas detection products and services for hospitals, universities, government operations, public utilities, manufacturing, Biotech and other organizations, has appointed a new Executive Administrator.

Rebecca Kraus, a resident of Seekonk, MA, has been appointed as Executive Administrator at Apollo Safety’s Fall River, MA office. She will oversee compliance documentation, government certification, insurance and accounts payable. She will also provide support to Tracy Carvalho, Apollo Safety’s Vice President and contract manager.

Rebecca Kraus
Rebecca Kraus

Previous to Apollo Safety, Kraus was the Assistant General Manager for Lehmann Wine & Spirits of New York, NY for three years. She had held the position of Customer Service Manager at Lehmann Wine & Spirits for three years prior to her promotion to Assistant GM. 

Kraus graduated Magna Cum Laude with a Bachelor’s degree in Food & Beverage Management, with a concentration in Beverage Service, from Johnson & Wales University in Rhode Island. She is Wine & Spirit Education Trust (WSET) Spirits qualified.

“Rebecca’s extensive management experience along with her knowledge and drive make her an ideal fit for our organization,” explained John V. Carvalho III, founder and president of Apollo Safety, Inc. 

Apollo Safety is a leading gas detection, safety and technical services equipment provider in New England. The company, which was founded in 1995, is headquartered in Fall River, MA, and has a second office in Boston. In addition to state-of-the-art gas detection equipment, the company’s comprehensive product line ranges from safety equipment for job sites, protective workwear and PPE, to sanitizing products.

About Apollo Safety

As experts in disaster prevention, Apollo Safety, Inc. has grown to become the leading safety and technical services equipment provider in New England. Providing comprehensive gas/toxic leak prevention and detection products and services, Apollo Safety services include installation, regular maintenance and monitoring of the systems to ensure all systems are continually in optimal working order.

Apollo Safety provides portable, stationary and wireless gas detection systems; Man Down/Lone Worker detection systems; sales and support for most major brands of gas detection device manufacturers; as well as service in their state of the art in-house service center. The company also provides on-site support with factory-trained technicians for both portable and stationary gas detection systems. 

Apollo Safety is a member of the National Safety Council, National Fire Protection Association (NFPA), Rhode Island Fire Chiefs Association (RIAFC) and the Fire Chiefs Association of Massachusetts (FCAM). A Veteran-Owned Small Business (VOSB) and Veteran-Owned Businesses Enterprise (VBE), Apollo Safety has locations in Boston and Fall River, Massachusetts as well as in Connecticut. For more information, call 800-813-5408 or visit http://www.ApolloSafety.com.

Rebecca Kraus joins Apollo Safety of Fall River, MARead More

Boston Solar Named “Top Solar Contractor” for 5th Consecutive Year

Boston Solar has been named a 2020 Top Solar Contractor in Massachusetts by Solar Power World. It is the fifth consecutive year that the company has received this recognition.

Boston Solar, based in Woburn, MA, markets, designs and installs residential and commercial solar, as well as energy storage and EV chargers throughout Massachusetts. 

The Top Solar Contractors list is developed by Solar Power World, a leading solar publication covering technology, development and installation. The Top Solar Contractors annual list celebrates the achievements of U.S. solar developers, subcontractors and installers within the utility, commercial and residential markets, and ranks contractors by kilowatts installed in the previous year. 

Boston Solar is a rooftop contractor and their ranking was based on installs in the residential market. In 2019, the company’s 68 workers installed 3810.0 kilowatts (KW) of solar power in Massachusetts.

Boston Solar has installed more than 30 megawatts (MW) of solar, powering thousands of homes in the Bay State, since its founding in 2011. 

“As a local installer, Boston Solar is committed to reducing our customers’ utility bills and making Massachusetts a cleaner place to live and work,” said Daniel Mello Guimaraes, CEO. “We’re honored to be recognized as a Top Solar Contractor in the state.”

About Solar Power World

Solar Power World publishes the Top Solar Contractors list annually to recognize the work completed by solar contractors across the United States. For more information, visit https://www.solarpowerworldonline.com/top-solar-contractors/

About Boston Solar

Locally owned and operated, Boston Solar has installed more than 30 megawatts (MW) of solar, powering thousands of homes in Massachusetts, since its founding in 2011. Boston Solar is dedicated to providing superior products, exceptional customer service, and the highest quality workmanship in residential and commercial installations throughout the state. With 4,500+ residential and commercial solar installations completed, Boston Solar has become the most experienced local solar installer. 

Boston Solar has been honored with the 2020 Guildmaster Award from GuildQuality for demonstrating exceptional customer service within the residential construction industry. For five consecutive years, Boston Solar has been recognized as a Top Solar Contractor by Solar Power World magazine. Boston Solar is a member of Solar Energy Business Association of New England (SEBANE). The company is headquartered at 55 Sixth Road, Woburn, MA 01801. For more information, call David Remillard at Boston Solar, 617-858-1645 ext. 225 or visit https://www.bostonsolar.us

Boston Solar Named “Top Solar Contractor” for 5th Consecutive YearRead More

Emerson Bearing Boston Releases New Machine Tool Spindle eBook

The latest complimentary guide on a successful spindle bearing set up is now available at EmersonBearing.com.

In the machine tool industry, spindles are a critical component used to shape materials through the use of high-speed rotation and pressure. Optimal bearing selection must be determined through considerations about the properties required by the main spindle being used such as maximum speed, radial and axial rigidities.

Boston based Emerson Bearing, a bearing company catering to Original Equipment Manufacturers (OEM) and Maintenance, Repair and Operations (MRO) markets around the world, offers their latest free resource, “Super Precision Bearings for Machine Tools: Factors for A Successful Spindle Bearing Set up” as a guide and overview on what you need to know for a successful bearing set up. 

Essentially, there are four separate categories for bearings used in machine tool spindles: Angular-Contact Ball Bearings; Radial or Deep-Groove Bearings; Roller Bearings; and Thrust Ball Bearings. The guide explains it all – from rigidity of spindle, preloading, bearing arrangement options and much more.

“Machining equipment is required to be faster, more precise, and more durable than ever before and bearings are crucial parts that direct and enhance spindle movement,” explained Steve Katz, president of Emerson Bearing Boston.“The use of high quality bearings improves the efficiency and reliability of machine tool spindles, thereby increasing production and reducing wear and tear on machinery.”

Emerson Bearing is “Essential”

Emerson Bearing continues to ship from their 28,000 sq.ft. Boston warehouse, and they also have access to 30 suppliers around the country (in the event that a bearing is not on their shelf) and will ship directly to the customer for next day delivery. 

In light of current circumstances, Emerson Bearing offers free ground freight on orders of $250 or more. 

For more information about Emerson Bearing’s solutions, contact their team at 866-995-8760 or visit EmersonBearing.com.

About Emerson Bearing Boston

Founded in 1957, Emerson Bearing Boston specializes in bearings for OEM and MRO markets throughout the world. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.

Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 

15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing and maintain headquarters at 201 Brighton Ave. Boston, MA. For more information, visit www.emersonbearing.com or call 800-225-4587.

Emerson Bearing Boston Releases New Machine Tool Spindle eBookRead More

Matt Ward – Referral Consultant

Word of Mouth is often misunderstood and underappreciated. Podcast guest Matt Ward reveals how to not only grease the Word of Mouth engine, but WOW prospects and key influencers at the same time.

Matt built and sold a thriving website design firm based on the book of business he built up via Word of Mouth marketing. Upon exiting that business he formulated how others could benefit from Word of Mouth as well.

Enjoy the podcast and obtain your free copy of Matt’s entertaining and impactful book “More…Word of Mouth Referrals. Lifelong Customers and Raving Fans”.

Host Steve Dubin of PR Works welcomes you to nominate similarly “Way Outside the Box Businesses” for this podcast. Visit www.PRWorkZone.com.

Matt Ward – Referral ConsultantRead More

Kevin Dubois, Lapels Dry Cleaning

Not your typical entrepreneur, Kevin Dubois, CEO of Lapels Dry Cleaning with over 100 locations around the world and author of the industry standard “Entrepreneurial Insanity in the Dry Cleaning Business”, talks about franchise opportunity, some of the bumps along the way and how you can avoid some of them. From lemonade stand in front of the Barnstable Fairground to juggling multiple enterprises, Kevin unfolds the pathway to a predictable income and lifestyle. This episode of “Business Way Outside the Box” also pulls back the curtain on independent startups vs. the franchise model. For more information on Lapels Franchise opportunities, visit https://lapelsfranchise.com/

Kevin Dubois, Lapels Dry CleaningRead More