You can either let the economy define your business or you can create your own path!
Consider FREE news coverage as one of your first opportunities. But what is news? How do you package it? Who do you send it to?
Let’s start with what are the hot buttons for real news that will generate real coverage. What is a feature story in the Local Daily Tribune worth? The Nearby Big City Business Journal? The Weekly Chronicle? Thousands or more.
This “editor approved” information is said to have 10 times the impact of traditional, paid advertising. Public relations helps “position” your company as the “top of the mind” choice and “innovator” in your field. This brand name recognition and expert position will pave the way for new and expanded business.
In effect, the media blows your horn for you and, if well orchestrated, you can name the tune.
-
Milestones
Example – 1,000th giddy customers, 2,000 handshakes -
Anniversary
Example – # of years in business -
Gold Standard Student
Example – Work with the local high school to recognize exceptional students and give them recognition. -
Community involvement
Example – Take a bow when donating either money or services. -
New key staff or additional training or promotion
Example – Announce a new manager, seminar attendance, new title. -
New technologies
Example – Announce new software breakthrough, etc. -
Trends
Example – How is this impacting modern day life. -
Human interest
Example – Unusual stories of hope, inspiration, humor. -
Useful tips
Example – How can someone better use your service/product. -
Special day or event
Example – Create your own celebration day.
Your local daily newspaper may print the article this week. Your community weekly may run it next week. The regional business journal may not have space for it until next month. Yet, the cumulative effect is “time released” visibility.
News releases are often the catalyst for bigger, feature stories.
Follow Us!