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ViaMark Advertising wins 2010 Gold ADDY

PLYMOUTH, MA…

ViaMark Advertising recently won a Gold Addy for Best Local 60-second radio commercial for Uncle Dave’s Homemade Ice Cream.

ViaMark Advertising opened its doors for business in North Carolina in 1995, opening its northeast headquarters in 2005 in the Boston suburb of Plymouth, Massachusetts. The company now has 12 offices in four states including its Plymouth office.  The Gold ADDY gives ViaMark the ability to showcase the kind of creative talent that supports their local franchise offices.  The firm’s mantra is “Local Minds, National Talent.”

Led by Creative Director Lori McIlwain, ViaMark specializes in developing affordable, unique ad campaigns for retail, automotive, healthcare and service industries.  In addition, Viamark purchases media for clients locally, and throughout the United States.  In New England, ViaMark Advertising represents Silko Honda, Sullivan Brothers Auto Mall, South Shore Diamond Exchange, AJ Marks Jewelers, McLean Hospital and Omega Medical Research.  According to McIlwain, “creating emotional marketing campaigns is the best way to convey a client’s story, and win the customer’s trust. Make them feel safe, and you’ll create a customer for life.  At ViaMark we refer to this as true to life marketing.”  

For the Uncle Dave’s Homemade Ice Cream commercial, owner Dave Adami wanted ViaMark to come up with a fun commercial that would vault the Uncle Dave’s brand and increase its notoriety in their local market.  “After all, we are selling fun” says Dave Adami.  Dave contributes significantly to this commercial with his very catchy, locally flavored voice.  Dave is featured in both the beginning and conclusion of the commercial.  “It’s Dee-Licious” is now a phrase that many local consumers recall when thinking of the Uncle Dave’s Homemade Ice Cream brand.

Hear the commercial by visiting: http://www.viamark.com. 

ViaMark Advertising’s handles more than 100 accounts from South Carolina to Boston, Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, and outdoor. Viamark offices are located in Massachusetts (Plymouth), North Carolina (Asheville, Greenville, Jacksonville, New Bern, Raleigh, Research Triangle, Wilmington), Pennsylvania (Philadelphia) and South Carolina (Greenville-Spartanburg).

To learn more about Viamark Advertising visit www.Viamark.com or www.viamark.com/plymouth

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Winters Company Plumbing, Heating & Cooling Announces New HVAC Installation Division

Winters Company Plumbing, Heating & Cooling has recently announced a new HVAC Installation Division.

As the home service experts, Winters Company goes well beyond plumbing to provide heating, cooling and air quality service to thousands of homeowners in the greater Boston area. Their new division will be dedicated to HVAC maintenance and repair as well as the installation of leading brands.

Gil Deaton, a licensed HVAC Service Technician with more than a decade of experience, has been appointed to lead Winters Company’s new division. All of Winters technicians are trained NATE Certified technicians who are knowledgeable and capable of installing and servicing multiple products. Additionally, Winters vehicles are always fully stocked to facilitate the requirements of any service call.

Among the products that Winters Company carries and installs are York cooling systems, which are built with proven components to provide safe, clean and reliable comfort year-round.

“With the recent tax incentives that reduce the cost of heating and cooling system replacement, we’ve grown significantly within the HVAC market over the last two years. The demand is such that we’ve created an entire division that is dedicated to heating and cooling installation,” noted Tim Flynn, president of Winters Company.

Service Partner Programs Available

A heating, cooling or plumbing emergency is never something you want to experience, but it can happen when you least expect it. Winters Company offers Heating, Cooling and Plumbing Service Partner programs which include annual tune-ups and maintenance to help ensure that those emergencies don’t happen. For more information, visit wintershomeservices.com.

About Winters Company Plumbing, Heating & Cooling

Since 1994, Winters Company Plumbing, Heating & Cooling has specialized in providing home services of plumbing, heating, ventilation and air conditioning (HVAC), and kitchen and bath remodeling projects to thousands of homeowners throughout Eastern Massachusetts.

Winters Company is the largest residential plumbing company in the state, with 20 trucks on the road and a full staff of licensed and insured plumbers and technicians. In addition to 24 hour service and lifetime guarantees on many of their services, Winters Company has standardized their services, which ensures that every customer receives the same high quality workmanship delivered in the same professional and courteous manner.

Winter Company’s trusted professionals are trained to care for a home ‘s systems as well as the home and homeowner. All of Winter’s technicians undergo drug-testing and background checks, ensuring that only first-rate providers comprise Winter’s team.

Winters Company has been honored with a number of awards over the years including the Local Torch Award for Excellence from the Better Business Bureau and Angie’s List Super Service Award. Winters Company is headquartered in Cambridge, MA. For more information, call (617) 484-2121 or visit the website at www.wintershomeservices.com.

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Love on the run…eLove offers portability options for singles

NORWELL, MA…

One of the primary reasons matchmaking services exist is that so many singles are busy with their careers—either from workload, travel or both—it’s difficult to meet that special someone.  eLove, one of the world’s largest online dating and brick-and-mortar dating services in the world recently added a portability feature to its matchmaking service for busy singles who find themselves away on business or for other reasons for long stretches of time.

eLove has matchmaking offices in 23 states. eLove matchamaking clients can utilize their membership at any of those offices. So if an eLove client from the Saddle Brook, New Jersey office goes away on business to Washington DC for an extended period, he or she can use the eLove matchmaking services out of the Falls Church, Virginia or Columbia, Maryland offices.

“Just because you’re away on business doesn’t mean your personal life has to come to a screeching halt,” said Paul A. Falzone, CEO of eLove. “The portability of our matchmaking memberships means you can utilize our services at any of our 45 offices, almost all of which are either in or reasonably close to metropolitan areas.”

In addition to the portability of its matchmaking services, eLove also offers online dating services, which connects singles across the United States. eLove’s online dating site gives users the capability of targeting singles by a geographic area—another handy tool if you know you’re going to be in a certain area for a prolonged period on business or vacation.

“You only get one life. And as important as careers are, all work and no play is not a healthy combination,” said Falzone. “By offering portability with our matchmaking services and the capabilities of our online dating site, singles do have a choice as to whether an extended business trip can be all business or have some fun mixed in.”

eLove is all you need

eLove, the next evolution in dating, has arrived.  eLove is the first “life stage company” within the dating industry to provide different levels of dating services, from internet to traditional matchmaking, based on how serious singles are about meeting their soul mate.  Never before has a dating service catered so completely to everyone regardless of their age, sex, or relationship goals. With matchmaking offices in 21 states and an online dating network of more than three million singles worldwide, eLove is everything that singles have been wishing for whether they are looking for casual dating or a serious, committed relationship.

eLove’s Matchmaking Service offices are located in:  Arkansas (Bentonville, Fort Smith, Little Rock); California (Mountain View, Sacramento, Walnut Creek); Connecticut (Glastonbury, Stamford); Illinois (Chicago, Downers Grove, Normal, Northbrook, Rockford); Indiana (Carmel, Ft. Wayne); Kansas (Overland Park, Wichita); Kentucky (Louisville); Maryland (Columbia, Frederick); Massachusetts (Newton, Norwell, Shrewsbury, Woburn); Michigan (Bingham Farms); Missouri (Springfield, St. Louis); Nebraska (Lincoln, Omaha); New Jersey (Saddle Brook); Nevada (Las Vegas); Ohio (Cincinnati); Oklahoma (Oklahoma City, Tulsa); Pennsylvania (Mechanicsburg); Rhode Island (Warwick); South Carolina (Greenville); Tennessee (Memphis, Franklin); Texas (Austin, San Antonio); Virginia (Falls Church, Richmond); Wisconsin (Appleton, Elm Grove, Madison).

For more information on eLove, visit www.elove.com.

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ActionCOACH’s “Business is Booming” tour comes to DC on June 17.

ActionCOACH Founder Brad Sugars

WASHINGTON, DC …

Double-digit unemployment rates. Corporate bailouts. Foreclosures and slumping residential and commercial real estate markets.

So how can anyone truly say, “business is booming”?

Brad Sugars, founder and Chairman of ActionCOACH, the world’s number business coaching firm, says exactly that, and tells both why and how when his North American “Business is Booming” tour comes to the Washington Marriott on Thursday, June 17.

“History tells us that more money is made during economic downturns than during booms and that for every 10-month downturn is a 50-month boom,” said Karen Boyd, ActionCOACH master licensee in Washington, DC, Maryland and Delaware. “Brad’s message is that the companies can prepare for the next boom by cutting costs, developing good lead generation strategies and implementing effective marketing programs that deliver A- and B-level customers that will thrive in any economy.”

In addition to an explanation of why business is indeed booming, Sugars will also discuss 28 proven strategies to massively grow any type of business during his three-hour presentation.

Widely acclaimed as the world’s number one Business Coach, Sugars founded ActionCOACH in 1993 after successfully owning and or running more than 30 businesses in his native Australia. Today, ActionCOACH is ranked as the world’s leading international business coaching firm, with more than 1,000 offices in 26 countries.

A best-selling author of 14 highly acclaimed business books – including four international best-sellers – Sugars has taught nearly a half-million people worldwide how to create business, real estate and financial success.

“Brad Sugars is to business coaching what Tony Robbins has been to the personal development industry,” continued Boyd. “With his ‘Business is Booming’ tour, he’s literally giving away his years of successful business knowledge and expertise. It’s a message every small business owner in the Beltway should want to hear.”

To register for the June 17 event at the Washington Marriott (located at 1221 22nd Street NW, Washington DC), simply visit http://businessisboomingtour.com/ and use code KBM001.

There’s no charge to register, admission is free. The event will begin promptly at 6 p.m. with a 30-minute networking period prior to Sugars’ presentation.  

To find out additional dates and venues for the “Business is Booming” North American tour, please go to http://businessisboomingtour.com and use code KBM001.

About ActionCOACH

ActionCOACH is the world’s #1 business coaching firm and executive coaching firm. Operating in 26 countries, the franchise has more than 1,000 offices around the world. That includes locations in the five states (and Washington DC) that make up the Gulf Atlantic region: Alabama (Pelham); Delaware; Louisiana (Baton Route, Loranger, Mandeville, New Orleans and Shreveport); Maryland (Baltimore, Freeland, Fallston, Manchester, Rockland, Silver Spring); and Mississippi (Madison).

Founded in 1993, the ActionCOACH has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise for more than five years running.

For information on ActionCOACH Founder Brad Sugars’ 2010 “Business is Booming” North American tour, please visit http://businessisboomingtour.com and use code KBM001. 

To learn more about working with an ActionCOACH or the ActionCOACH franchise opportunity, contact Karen Boyd, www.karenboyd.actioncoach.comwww.karenboyd.actioncoach.com, (410) 374-3536.

ActionCOACH’s “Business is Booming” tour comes to DC on June 17.Read More

Lake in the Hills resident Sara Sosa celebrates 10 years with DirectBuy of Hoffman Estates

DirectBuy of Hoffman Estates' Sara Sosa and Dave Kushner

HOFFMAN ESTATES, IL…

When most high school seniors look for an after school job, they are not typically thinking about a career. As Sara Sosa has proved over and over again during her 10 years with DirectBuy of Hoffman Estates, she is the exception.

“I attended a DirectBuy open house and came away completely inspired by this company that helps save families literally thousands of dollars and create the homes of their dreams,” said Sosa. “I knew it was something I wanted to be a part of. The fact that it’s been 10 years is rather amazing.”

Beginning in the service area as an appointment setter in the spring of 2000, Sosa rose through the ranks to her current title of member director. As a director, she’s responsible for leading the Open House tours (like the one that so inspired her) and explaining the benefits of a DirectBuy membership to families.

 “Not only is she my right-hand person, but Sara has been one of the leading membership directors in the United States,” said Dave Kushner, owner of DirectBuy of Hoffman Estates. “Sara is extremely self-motivated and has a great attitude. Her success with DirectBuy is a total reflection on how she goes about her job.”

In fact, Sosa’s longevity with the company is only trumped by Kushner, who opened DirectBuy of Hoffman Estates 11 years ago.

“Dave and all the people here at DirectBuy of Hoffman Estates have just been incredible to work with and have literally been like an extended family to me,” said Sosa. “That’s kind of fitting since I’ve experienced some of life’s biggest milestones—getting married, becoming a mother, buying a house—while working at DirectBuy.”

Raised in Algonquin, Illinois, Sosa currently resides in Lake in the Hills, Illinois.

The leading home improvement and furnishings club with direct insider prices, DirectBuy Club offers manufacturer-direct pricing on products ranging from light fixtures to televisions to kitchen cabinets, all from more than 700 manufacturers or their authorized suppliers. DirectBuy Club also offers design, delivery, and installation services.

With several convenient locations in the greater Chicago area (Chicago, Gurnee, Hoffman Estates, Naperville, and Tinley Park), consumers can enjoy a comfortable, country club setting, where they finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can visit http://www.directbuycares.com.

About DirectBuy Club

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers or their authorized suppliers. Buying direct makes members’ hard-earned money go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. The DirectBuy Clubs serving the greater Chicago area are part of more than 150 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuy.com. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Hoffman Estates, 2200 Stonington Ave Ste. 150, Hoffman Estates, IL; DirectBuy of Chicago North, 6325 North Avondale Ste. 110, Chicago, IL; DirectBuy of DuPage County, 1864 High Grove Lane Ste. 124, Naperville, IL; DirectBuy of Lake County, 3900 Washington Street, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

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Rodman & Rodman CPAs Provide Insight on Recent HIRE Act

Rodman & Rodman, P.C., a firm of CPAs and Business Strategists based in Newton and Braintree, provides insight on the Hiring Incentives to Restore Employment (HIRE) Act, that carries hiring incentives and stimulus measures.

Last month, President Obama signed into law H.R. 2847, otherwise known as the HIRE Act.

Rodman & Rodman outline what the act means to employers who hire qualified unemployed workers:

Under the HIRE Act, employers are exempt from paying the employer share of Social Security employment taxes on wages paid in 2010 to newly hired, qualified unemployed workers. The payroll tax relief applies only for wages paid with respect to employment beginning March 19th and before 2011. There are stipulations though. It applies to workers who: (1) begin employment with the employer after February 3, 2010 and before January 1, 2011; (2) were previously unemployed and; (3) do not replace other employees of the employer.

Employers will receive an up-to-$1,000 tax credit for retaining qualified unemployed workers. The workers must be employed by the employer for a period of not less than 52 consecutive weeks, and their wages for such employment during the last 26 weeks of the period must equal at least 80% of the wages for the first 26 weeks of the period.

For tax years beginning in 2010, the Act boosts to $250,000 the maximum amount that can be expensed under Code Sec. 179, and boosts to $800,000 the beginning of the investment based phaseout amount.

The Act allows issuers of certain tax credit bonds to elect to receive a direct payment instead of a tax credit to the bondholder.

The Act enacts a comprehensive set of measures to reduce offshore noncompliance.

HIRE Act also delays the application of worldwide allocation of interest for an additional three years.

Large corporations should be aware that the HIRE Act tinkers with their estimated tax payments in future tax years.

Rodman & Rodman advises employers to check with their accountant(s) to ensure they have a thorough understanding of the provisions of the new law. To speak with a CPA at Rodman & Rodman,

contact 617-965-5959.

Rodman & Rodman, P.C.

Founded in 1961, Rodman & Rodman, P.C. provides accounting, tax and business services to small and medium-sized companies throughout New England. With a focus on strategic planning, Rodman & Rodman goes beyond traditional accounting services and takes a proactive approach when serving clients to increase, preserve and sustain clients’ financial net worth.

From business valuations, taxation, audits, fraud detection and prevention services and succession planning to a variety of accounting IT services including software selection, implementation and training, the team at Rodman & Rodman serves as comprehensive advisors to clients. For individual clients, the company offers personal advisory services such as planning for real estate transactions, obtaining financing, estate planning and retirement planning as well as planning for college education. Rodman & Rodman Certified Public Accountants are located at 3 Newton Executive Park in Newton and 25 Braintree Hill Office Park in Braintree, Mass. For more information, visit their website at www.rodmancpa.com or contact (617) 965-5959.

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DirectBuy’s Top 10. DirectBuy of New Orleans celebrates 10 years in business.

HARAHAN, LOUISIANA…

For 10 years, DirectBuy Club has been offering consumers in the greater New Orleans area a brand new way to save on home improvement projects, furnishings, and accessories.

The leading home improvement and furnishings club with direct insider prices, DirectBuy of New Orleans offers products ranging from light fixtures to televisions to kitchen cabinets, from more than 700 manufacturers or their authorized suppliers at direct insider prices.

“When you think of all that’s occurred in our little part of the world since we opened our doors, including a natural disaster of epic proportions like Hurricane Katrina, reaching our 10th anniversary is a monumental achievement,” said Mike Seiler, owner of DirectBuy of New Orleans. “We’ve literally saved our members thousands upon thousands of dollars and that’s something we’re tremendously proud of.”

In addition to tremendous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, DirectBuy Club also offers design and delivery services to its members, as well as a listing of local contractors who offer installation services, many times at a discounted rate.

“Besides the savings and helping some of our members rebuild after Hurricane Katrina, we have had a number of unique opportunities, most significantly, handing over a $50,000 check to the winner of the DirectBuy Home Makeover contest,” said Seiler. “The positives of the previous 10 years have us extremely excited about what’s to come in the next 10 years.”

Conveniently located at 520 Elmwood Park Boulevard, Suite 190 in Harahan, Louisiana, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

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Big 10…DirectBuy of Springfield celebrates 10 years in business.

SPRINGFIELD, MISSOURI…

For 10 years, DirectBuy Club has been offering consumers in the greater Springfield area a brand new way to save on home improvement projects, furnishings, and accessories.

The leading home improvement and furnishings club with direct insider prices, DirectBuy of Springfield offers products ranging from light fixtures to televisions to kitchen cabinets, from more than 700 manufacturers or their authorized suppliers at direct insider prices.

“As the ‘show-me’ state, Missouri is the perfect place for a DirectBuy Club,” said Tracye Corbin, owner of DirectBuy of Springfield. “We’ve shown our members how to literally save thousands of dollars on their home improvement projects and home furnishings and that’s something we’re tremendously proud of.”

In addition to tremendous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, DirectBuy Club also offers design and delivery services to its members, as well as a listing of local contractors who offer installation services, many times at a discounted rate.

“The economy of the past decade has taught consumers to stretch their hard earned dollars and get optimum value,” continued Corbin. “As the economy is showing signs of improvement, we’re excited to bring the DirectBuy opportunity to more and more people in the Springfield area.”

Conveniently located at 1265 East Lark in Springfield, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

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