LANCASTER COUNTY, PA AND WAITSFIELD, VERMONT…
Resort Maps, creator of more than 100 customized travel maps across the United States, England, Costa Rica and Puerto Rico, recently announced Mike Chenail as the owner of the new Resort Map to be published for Lancaster County, Pennsylvania.
Resort Maps are colorful, hand-drawn maps of towns and cities, distributed free to area visitors at travel information and rest areas as well as at advertiser locations. The Lancaster County map will highlight local attractions and things to do, restaurants and bars, accommodations, retail shops, real estate and other services for both downtown Lancaster and Amish country. Each advertiser on the map will be represented with a display ad surrounding the perimeter of the map, including a color-coded grid locator and their actual building hand-drawn, highlighted and labeled, making it easy to locate.
“Lancaster County has a lot to offer in terms of sights and attractions, from the local independent baseball league team—the Lancaster Barnstormers—to President James Buchanan’s Wheatland home to the quaint Amish countryside,” said Chenail. “Resort Maps gives tourists and locals a hard copy map alternative and online map option that makes it easy to get around and really gives visitors a feel for what the area is all about.”
Originally from western Massachusetts, Chenail received a bachelor’s degree in arboriculture from the University of Massachusetts. Prior to owning the Resort Maps franchise, he worked in sales in the tree care industry. Chenail first heard of Resort Maps while residing in Massachusetts in the 1990’s, but the idea to pursue a franchise came after watching visitors to Bucks County navigate effortlessly with the map and frequenting the advertisers they saw.
The Lancaster County Resort Map will offer a treasure trove of things to do for people vacationing in the area or just visiting for a day or two. Resort Maps free ‘souvenir style’ maps will have a 200,000 map distribution at Welcome Centers and over 100 local advertisers’ shops and non-advertiser locations throughout Lancaster County. Each map display case will include a tag reader symbol so that readers with a smartphone can take a picture of the tag and be automatically taken to the online version of the Lancaster County Resort Map.
“The advanced technology of Resort Maps was one of the main reasons I bought a franchise. The fact that the map is online and the colorful art work of the hard copy give us a distinct advantage versus. other forms of marketing,” said Chenail, who recently joined the Pennsylvania Dutch Convention and Visitors Bureau.
The Lancaster County map will be distributed in June 2011. The Lancaster County Resort Map will also be available on-line at www.resortmaps.com, along with interactive maps to more than 100 areas that Resort Maps covers. These interactive maps allow the viewer to read a description of each business as they scroll over each building and to connect to the website of the business for further information.
For information on how to advertise on the initial Lancaster County Resort Map, you can e-mail Mike Chenail at mikec@resortmaps.com or call 717-826-8118.
About Resort Maps
Headquartered in the Green Mountains of Vermont, Resort Maps has been creating and publishing advertising maps in the northeastern U.S. since 1986. In 1993, Resort Maps expanded its reach by creating a franchise model for distribution of its colorful, hand-drawn maps of resort towns and cities. Today, that network of franchises has grown to more than 100 Resort Maps in publication in the US, the UK, Costa Rica and Puerto Rico, with several more in the process of being published. Nearly 20 million Resort Maps will be printed and distributed in 2010.
For more information on Resort Maps and/or the franchise opportunity, visit www.resortmaps.com or call 802-496-6277.
Resort Maps franchises serve cities and towns in California (Carmel, Monterey), Colorado (Boulder, Breckenridge, Cherry Creek, Colorado Springs, Denver, Vail & Beaver Creek, Estes Park, Fort Collins, Summit County), Delaware (Bethany Beach, Rehoboth Beach), Florida (Boca Raton, Clearwater Beach and Gulf Beaches, Cocoa Beach, Daytona Beach, Delray Beach, Key West, Melbourne, New Smyrna Beach, St. Augustine, Tarpon Springs), Georgia (Savannah/Tybee Island), Kentucky (Lexington) Maine (Bar Harbor/Acadia, Boothbay region, Camden-Rockland, Kennebunkport, Kittery, Portland, York-Ogunquit), Maryland (Annapolis, Eastern Shore, Ocean City, Solomons Island, St. Mary’s County), Massachusetts (Berkshires, Brewster/Harwich/Dennis, Chatham-Orleans, Eastham-Wellfleet, Falmouth, Hyannis-Yarmouth, Martha’s Vineyard, Newburyport, Plymouth, Sturbridge, Worcester), Michigan (Northern Michigan/Petoskey/Harbor Springs; Traverse City), New Hampshire (Franconia/Notch Region, Hampton Beach, Hanover/Lebanon , Keene, Lakes Region, Mount Washington Valley, Portsmouth), New Jersey (Barnegat Bay, Cape May, Hoboken/Jersey City, Hunterdon, Lambertville , Long Beach Island, New Brunswick, Ocean Grove, Point Pleasant, Princeton, Sandy Hook), New York (The North Fork, Lake George , Lake Placid, Saratoga Springs, The Hamptons,), North Carolina (Asheville, Brunswick County, Hendersonville , Outer Banks, Salisbury and Rowan County, Sandhills, Wilmington,), Pennsylvania (Bucks County, Chestnut Hill, Delaware River Valley, Gettysburg, Lehigh Valley, The Main Line, Lancaster County), Rhode Island (Newport, Providence), South Carolina (Charleston, Hilton Head, Myrtle Beach), Tennessee (Gatlinburg, Pigeon Forge), Texas (North Texas, including Fort Worth), Vermont (Addison County/Brandon, Barre/Montpelier, Burlington, Killington/Rutland, Mad River Valley, Manchester, Mount Snow, Okemo, Smugglers’ Notch, Stowe, Waterbury/Richmond, Woodstock/Quechee) and Virginia (Alexandria, Northern Neck & Middle Peninsula) —as well as towns and cities in England (Chicester, Lewes), Puerto Rico (San Juan, Vieques, Culebra) and Costa Rica (Escazu-Santa Ana).
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