Unleash the Power of The Press

SEO

Talk is king. New program offers Talk Marketing training for Marketing Firms. Talk tips the scales.

Now marketing firm personnel can talk the talk and walk the walk.

McDougall Interactive, based in Gloucester, Massachusetts, is rolling out new Talk Marketing Academy courses to provide comprehensive SEO training for existing advertising and marketing agency personnel .

The new self-guided courses offers a step-by-step process. Participants can choose from a SEO business course on how podcasting and video optimization can skyrocket results;  how to start and grow an SEO business without the expense of office space, software and employees; implementing podcasting and video to generate valuable web content that satisfies Google EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness); how to develop a SEO sales deck; and a weekly group coaching/strategy session.

The courses also teach marketing firms how to get their first SEO clients and how to build a scalable freelance service or office-free agency.

The online series is hosted by Skool. Skool is a community platform that’s optimized for learning. No ads, distractions, or noise. A clean, well-organized place to learn things, make friends, and have fun.

John McDougall, a multi-award-winning marketer, crystallizes his 27 years of SEO experience into the Talk Marketing Golden Ticket program. The program includes sales and proposal templates, SEO checklists and No B.S. Artificial Intelligence SEO secrets (how to avoid poorly executed AI content that dooms your efforts).

What is more believable, memorable and compelling than an imperfect podcast, YouTube video, blog or E-book with the subject expert? Subject matter expertise, testimonials and case studies tell the story – in video, blogs, posts, web content and more, of course. Talk Marketing is talking it through and breaking through the clutter.

How long does it take to become an SEO expert?  Promote yourself marketing agency or your first client?   The student determines that timeframe.  The online programs are designed to be mastered in less than a month. The monthly strategy sessions are most effective with a one-year commitment.

John McDougall is a second-generation marketing guru.  His dad ran the 6th largest ad agency in New England.  John continues the family magic with talking digital marketing and SEO to the next level.

McDougall has authored three books including “Talk Marketing”, “Web Marketing On All Cylinders – Click Start Your Online Presence” and “Content Marketing and SEO for Law Firms.”

McDougall and his agency are elite Google partners and have been invited, all expenses paid to Google headquarters in 2012, 2013, 2014 and 2015.

He was there in 1995 when the Internet was just starting to hum.  And he has continued to innovate along with the new channel.

To learn more, visit https://go.talkmarketing.com.  Or call 877-623-4291 (toll free).

Talk is king. New program offers Talk Marketing training for Marketing Firms. Talk tips the scales.Read More

Go Native with Native Advertising. Marketing roundtable sponsored by South Shore Ad Club on Wednesday, June 11.

The newest advertising buzz is all about “Native Advertising” – well written and useful content that engages customers, creates a brand relationship and enhances Search Engine Optimization (SEO).  The South Shore Ad Club is sponsoring a Native Advertising event as part of the organization’s Marketing Roundtable series to outline methods and channels that help establish and maintain your customer base.

The hands-on event will take place on Wednesday, June 11, 7:30 a.m. to 9:30 a.m. at the training room of ACTSmart, 70 Corporate Park Drive, Suite 1225, Pembroke, MA 02359.   Registration and networking will begin at 7:30 a.m. and run to 8 a.m.  A full breakfast menu will be included. Cost of the event is $19 for members of the South Shore Ad Club and $29 for non-members.  To RSVP, visit www.SouthShoreAdClub.com.

Speakers will include Ralph Burns of Antares Enterprises based in Sagamore Beach, MA, Roland Lacey of Media Right Technologies located in Hanover, MA; David DeBlasio of DeBlasio New Media Marketing in Canton, MA.  Steve Dubin of PR Works in Kingston, MA will moderate the panel. The three Native Content experts have been managing Internet rankings since the launch of the Internet.

About The South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It is the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.SSAC logo smaller

To RSVP, visit www.SouthShoreAdClub.com.

Go Native with Native Advertising. Marketing roundtable sponsored by South Shore Ad Club on Wednesday, June 11.Read More

Breaking news making news. Newswire.net launches PR division.

Newswire.net, an article/news release distribution site for a community of independent journalists and writers, recently formed a PR division to better serve public relations and marketing professionals and agencies.

As part of the new PR division, Newswire.net offers a platform for users to self-publish press releases, along with corresponding photos and videos. The interface also features user-friendly SEO tools that help releases gain traction in the search engines.

“For years, PR agencies have supplemented press release distributions with online newsroom resources like PR Web and PR Newswire,” said Doug Brown, owner of Newswire.net and former SEO guru at PR Web. “With Newswire.net, we have taken the best of what those outlets offer, added some SEO tricks of our own, and made it available at about 10 percent of the price with better results.”

As part of the Newswire.net PR package, releases have a direct pipeline to major media outlets across the country. In fact, it’s not unusual to see coverage in The Boston Globe, the Miami Herald, the Kansas City Star and LA Daily News within minutes of publishing a release on Newswire.net.

“Issuing one release on Newswire.net can provide weeks and months worth of links to repurpose for your clients’ social media sites, a chore that many PR firms take on for customers,” added Brown.

Newswire.net enables PR agencies to create profiles for their clients within the site. These profiles enable companies to create a virtual press kit with boilerplate, logo, company videos, social media sites, keyword phrases and more. Again, this also benefits the SEO value of each release.

Newswire.net offers a number of packages for agencies ranging from the one-person shop to 10, 20 and more. Distribution packages start at $99 for two press releases. As a special offer for the introduction of the new PR division, public relations agencies can sample Newswire.net for free by sending an email to sales@newswire.net.  Your company must be a recognized public relations firm with the term “PR” or “public relations” mentioned on your website as part of your offerings to take advantage of this free, one-time only rate.

For complete information on Newswire.net products and offerings, visit www.newswire.net.

About Newswire.net – Press Releases, News Releases and Business Directories

Based in Salt Lake City, Utah, Newswire Network Ltd (Newswire.net) is a corporate communications website founded in 2002. Through an industry-leading, credible news and content delivery service that covers the world, Newswire.net customers receive unparalleled visibility for their message through both print, electronic and social channels. The Newswire.net interface ensures that your articles are completely optimized for search, and broadcast to the largest possible audience through syndication and social media outlets.

For more information, visit www.newswire.net.

Breaking news making news. Newswire.net launches PR division.Read More

Upcoming seminar: Turning Your Website into a “Lead Generation Machine”

If you own a service company, there are ways to direct traffic to your site without spending a lot of time or energy and without the high cost of purchasing leads.  Would you like to learn more?

Join us at an upcoming seminar led by Roland Lacey, founder of MediaRight Technologies and an expert in Search Engine Optimization (SEO).
“The New Sales Tool – Turning your Website into a Lead Generation Machine” Seminar
When: Wednesday, June 17, 2009 from 8 to 10:30 a.m.
Where:  25 Braintree Hill Office Park, Suite 200, Braintree, MA

Learn strategies on how your company can dominate the local search market for your services.

Discussion topics include:

* SEO
* Google Adwords
* Web development that works
* The best way to bring motivated prospects to your company’s website

Cost to attend is $25
All proceeds from the seminar will be donated to the Boys and Girls Club of Marshfield

Light refreshments will be served.  Space is limited.

To reserve a seat at the seminar or for more information –
Contact Roland Lacey at (781) 924-1141.

Sponsored by PR Works.

Upcoming seminar: Turning Your Website into a “Lead Generation Machine”Read More

MediaRight Technologies to Hold SEO Seminar for Service Companies on June 17th in Braintree

MediaRight Technologies (http://www.mediaright.net) providers of lead generating websites for service companies and based in Hanover, MA will share the secret of how to generate a steady stream of leads in a seminar which will be held on Wednesday, June 17, 2009, from 8 to 10:30 a.m. at 25 Braintree Hill Office Park, Suite 200 in Braintree, MA.

The seminar, entitled “The new sales tool – Turning your website into a Lead Generation Machine”, is geared towards service companies. The cost to attend is $25 and all proceeds from the seminar will be donated to the Boys and Girls Club of Marshfield. Light refreshments will be served. Space is limited.

Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how service companies can dominate the local search market for their services. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; web development that works and the best way to bring motivated prospects to the company’s website.

Lacey has developed countless websites that are search engine optimized for a variety of service companies including providers of packaging and shipping; HVAC, plumbing and electrical; sealcoating; home services; elevator and lift systems; education and training as well as those that provide business services.

“There are ways that service companies can direct traffic to their site without spending a lot of time or energy and without the high cost of purchasing leads. There are specific concepts that should be utilized which will provide optimal results in very little time which will be discussed during my seminar,” explained Lacey.

To reserve a seat at the seminar or for more information, contact Roland Lacey at (781) 924-1141.

Helping Businesses Increase their Internet Profits Since 1996

Founded in 1996, MediaRight Technologies’ mission is to help service professionals implement a proven system using search optimization, pay per click and a website that works to generate leads online. The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons and who also pioneered many technology innovations for State Street Bank prior to launching his own venture. The Hanover, MA based firm has a combination of 35 years of experience.

For more information about MediaRight Technologies and lead generation that harnesses the power of the web, contact (781) 924-1141 or email rlacey@ssws.com or visit www.mediaright.net.

MediaRight Technologies to Hold SEO Seminar for Service Companies on June 17th in BraintreeRead More

Online Lead Generation Service Launched by MediaRight.net, Hanover, Mass.

WORKING HEADLINE: Online Lead Generation Service Launched by MediaRight.net, Hanover, Mass.

 

For many plumbers, electricians and other home improvement providers were spoiled until recently. There was so much new business that customers would patiently wait weeks for projects to commence.  In today’s economy that lead flow has gone from a gusher to an unpredictable drip.

 

A new Online Lead Generation Service has been launched by MediaRight.net, based in Hanover, Mass., to respond to that challenge.  Utilizing a variety of techniques including Search Engine Optimization (SEO) of website pages, headlines and body copy; scrutiny of Google ad words and targeting key words and phrases; and a WordPress platform, MediaRight.net is transforming how service providers are finding motivated customers.

 

“This recession had me more than concerned,” noted John Wood, founder and CEO of Hub Plumbing, Boston, Mass.  He added, “I was skeptical about the validity of the Online Lead Generation Service approach, but I give it a shot by borrowing from my Yellow Pages budget.  Well, now I can sleep comfortably knowing that when I arrive at my shop in the morning we will have new customers who have found us and are ready to do business.”

 

Jack Child, founder and President of Black Dawg Sealcoat, a national franchise based in Nashua, NH, remarked, “Our driveway preservation business is very seasonal and we have to make hay while the sun is shining.  As a new brand, we needed to be easily found not by name, but category.  The Online Lead Generation Service is keeping our crews – both in New England and beyond – very busy.”

 

Due the competitive nature of the service industry, the Online Lead Generation Service is exclusive to each service providers market area.  Pricing for the service starts at $5,000.

 

The lead capturing system maintains a high level of accountability.  New customer information is sent via email to both the service provider and also archived on their website.  The customer also receives a confirmation email. 

 

Roland Lacey, the architect of The Online Lead Generation Service and President of MediaRight.net, asserted, “Our system and our client’s websites address three critical customer questions.  Do you have what I am looking for? Do I trust your company and site?  How do I get it?  By answering these questions with relevant content, professional design and user friendly navigation, we convert visitors to customers.”

Lacey continued, “Our stable of talented ghost writers and graphic designers create pages that search engines – and PEOPLE – really love. Many of our articles have been picked up by high profile sites leading to valuable links for our clients’ sites.”

ABOUT MEDIARIGHT.NET

Roland Lacey Jr. founded MediaRight.net in 1995 with the goal of helping small to medium sized businesses use the Internet and its associated technologies to grow their business online.

A Marketing major in college, Roland went on to a 28 year career in software design concluding that chapter as a Vice President at State Street Bank where he was a leader of development staffs of several European branches. Over the last 15 years Roland and the MediaRight.net team have built hundreds of successful web sites for businesses in all kinds of markets.

Lacey served as the Technical Editor of “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons. He serves as the Technical Editor and is a frequent presenter on “The Retailer’s Advantage” membership web site.

For more information about MediaRight.net, visit the website, email Roland@MediaRight.net, or call (781) 924-1141.

 

 

 

 

 

 

Online Lead Generation Service Launched by MediaRight.net, Hanover, Mass.Read More

Your Web site: A 24/7/365 PR Agent…if you use it right.

The Web can be your full-time, round the clock PR agent. If you’re not driving traffic to that site, it’s the proverbial tree falling with nobody to hear it: you’re not making any noise.

There are many affordable ways to drive traffic to your Web site, such as:

  • Blogs – A great place for keyword rich content on your areas of expertise to drive search engine traffic to your site.
  • Ezine or e-newsletters – whether it’s weekly, monthly or even quarterly, by sending out an e-newsletter to existing or potential customers with a link back to your Web site, you can get a substantial amount of traffic.
  • News room – create a newsroom on your Web site to post your press releases. Again, keyword rich content about your area of expertise can only help draw traffic.
  • Press release online distribution sites – PR Web and other online distribution sites give you the opportunity to link back to your site. Because sites like this have so many sites linked to it, your press releases do very well in the search engines.
  • Article sites – just like online distribution sites, article sites give you a chance to post articles and link back to your site. Just like blogs, you can include keyword heavy content to improve your search engine rankings.
  • Reciprocal links – by having other Web sites post a link to your site on their Web site, you can increase traffic to your site and improve your search engine rankings.
  • E-mail signatures – always use an e-mail signature that includes your Web site. You’d be surprised how much traffic this can draw from the curious people you correspond with.

The difference between having a Web site and a Web presence is traffic. Unfortunately, many businesses think that just by building a Web site, the people will come. That only happens in the movies. If you want them to come to your Web site, you’ve got to make it easy for visitors to get there. By following some or all of the above steps, you can be the designated driver.

Your Web site: A 24/7/365 PR Agent…if you use it right.Read More