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home furnishing

A perfect 10! DirectBuy of Nassau County celebrates 10 years in business.

June 25, 2010 //  by admin

WESTBURY, NY…

For 10 years, DirectBuy Club has been offering consumers in greater Nassau County a brand new way to save on home improvement projects, furnishings, and accessories.

The leading home improvement and furnishings club with direct insider prices, DirectBuy of Nassau County offers products ranging from light fixtures to televisions to kitchen cabinets, from more than 700 manufacturers or their authorized suppliers.

“We help consumers stretch their dollars and create the homes of their dreams. Even after 10 years that doesn’t get old,” said David Pena, owner of DirectBuy of Nassau County. “Ten years later we’re just as excited about this opportunity because DirectBuy makes even more sense for consumers than it did when we opened our doors.”

In addition to tremendous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, DirectBuy Club also offers design and delivery services to its members, as well as a listing of local contractors who offer installation services, many times at a discounted rate.

“Our 10 years in business have not only given us the opportunity to help families create the home of their dreams, but also to establish ourselves as part of the local business community,” said Pena. “We look forward to further cultivating those relationships with our customers and the community as we build toward even bigger and better things in the years to come.”

Conveniently located at 200 Shames Drive in Westbury, New York, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement, and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada. Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

A perfect 10! DirectBuy of Nassau County celebrates 10 years in business.Read More

Category: Client News, Franchise NewsTag: DirectBuy of Nassau County, home furnishing, home improvement

DirectBuy of Puget Sound’s Matt Martin receives Service Professional of the Year honors.

June 23, 2010 //  by admin

DirectBuy of Puget Sound's Matt Martin

LACEY, WA AND MERRILLVILLE, IN…

 DirectBuy Club, the leading home improvement and home furnishings club offering direct insider prices, recently announced at its International Sales & Service Conference in Dallas, Texas that Matt Martin, a Lacey resident and service manager at DirectBuy of Puget Sound, had been named DirectBuy’s Service Professional of the Year.

Candidates for the Service Professional of the Year award are nominated by their peers, supervisors and franchise owners and are graded on their role in providing an exceptional member experience by going above and beyond for their members. Martin achieved the highest grade among service professionals from more than 150 DirectBuy Clubs across the United States and Canada.

“Matt possesses three key attributes that make him a successful service professional. He’s a hard worker, dedicated and has a big heart. He’s the epitome of what we strive for in serving our members,” said Dimitri Olympidus, owner of DirectBuy of Puget Sound. “Matt puts himself in the members’ shoes with every situation, good and bad.  As a result, members pick up that he is genuinely interested and committed to them. This breeds a culture of service that is second to none at our club.”

Olympidus presented Martin Service Professional of the Year award on stage at the Conference, where he received a commemorative plaque for this achievement.

“I am very honored to receive this award and the recognition that comes with it,” said Martin. “From day one, it has been my goal to provide an exceptional level of service to our members and I have had the pleasure of working with a fantastic team in Puget Sound.  I have also been blessed to have the support of our owner Dimitri who has given me all of the tools to make this team so strong.”

Martin started with DirectBuy in 2007. In his role, he oversees all aspects of DirectBuy of Puget Sound’s service department. A graduate of the University of Oregon, he holds a bachelor’s degree in business. Martin resides in Lacey with his wife Christie and their two daughters.

DirectBuy of Puget Sound offers area residents thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 700 top manufacturers and their authorized suppliers. 

To assist members with their home renovation projects, DirectBuy employs interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishing, Home Improvement, Flooring, Accessories, and Entertainment/Outdoor.

DirectBuy of Puget Sound, conveniently located at 8719 Commerce Place Drive Northeast in Lacey, Washington, offers consumers a comfortable, welcoming setting and design center where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy of Puget Sound’s Matt Martin receives Service Professional of the Year honors.Read More

Category: Client News, Franchise NewsTag: DirectBuy of Puget Sound, home furnishing, home improvement

DirectBuy of Syracuse receives Top Customer Service Award at International Conference in Dallas, Texas.

June 23, 2010 //  by admin

EAST SYRACUSE, NY AND MERRILLVILLE, IN…

DirectBuy Club, the leading home improvement and home furnishings club with direct insider prices, recently announced at its International Sales & Service Conference in Dallas, Texas, that DirectBuy of Syracuse as the 2010 Top Customer Service Star Rating Club.

DirectBuy clubs have the opportunity to be recognized as a Top Customer Service Star Rating Club based on the results of a customer service survey that goes out monthly to new and old members, as well as to consumers who visited a DirectBuy location and declined to become members, regarding their experiences with DirectBuy. The survey measures all clubs according to DirectBuy’s Service Theme and Standards, from the appointment-setting process and new member orientation all the way to problem resolution and renewals.

“DirectBuy of Syracuse achieved a 5-Star Customer Service Rating for five of the six quarters of the qualification for this award. They narrowly missed having six straight quarters of 5-Star Ratings by just .02 points!” said Patti Titus, DirectBuy Corporate’s Senior Director of Merchandise Services. “That speaks to how focused they continue to be in delivering the absolute best member experiences each and every time, and also stands as a testament to the talents of their team members.”

DirectBuy of Syracuse owners Maurice King and Melina Cholmondeley accepted a commemorative plaque onstage at DirectBuy’s International Sales & Service Conference.

“We take customer service very seriously at DirectBuy of Syracuse. We’re constantly looking for ways to improve,” said King. “This award really is a testimony to our staff. It is a team effort all the way as we strive to elevate the shopping experience for our members while continuing to provide them with tremendous selection and savings.”

DirectBuy of Syracuse offers area residents thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 700 top manufacturers and their authorized suppliers. 

To assist members with their home renovation projects, DirectBuy employs interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishing, Home Improvement, Flooring, Accessories, and Entertainment/Outdoor.

DirectBuy of Syracuse, conveniently located at 6804 Manlius Center Road in East Syracuse, offers consumers a comfortable, welcoming setting and design center where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy of Syracuse receives Top Customer Service Award at International Conference in Dallas, Texas.Read More

Category: Client News, Franchise NewsTag: DirectBuy of Syracuse, home furnishing, home improvement

DirectBuy of Minneapolis awarded Top Renewal Club of the Year honors.

June 22, 2010 //  by admin

BLOOMINGTON, MN AND MERRILLVILLE, IN…

DirectBuy Club, the leading home improvement and home furnishings club with direct insider prices, recently announced at its International Sales & Service Conference in Dallas, Texas, that DirectBuy of Minneapolis had won the coveted Top Renewal Club of the Year award.

The Top Renewal Club award is presented to the DirectBuy Club with the highest percentage of renewals for both first-time members and subsequent renewals. DirectBuy of Minneapolis achieved an 83.7 percent renewal rate for 2009.

“Every Conference, DirectBuy of Minneapolis is always near the top in all our service awards. Last year they were DirectBuy’s Service Club of the Year for 2008, and this is their third year placing in the Top 5 in Member Renewals,” said Joe Tayon, DirectBuy Corporate’s Director of Merchandising-Home Improvement. “These accomplishments are truly a testament to the dedication and hard work of their staff and the commitment of the owners to build a strong service culture.”

DirectBuy of Minneapolis owners Darryn and Dana Fossand accepted the award onstage at the conference.

“Service is the key to retaining your members. Working to constantly improve customer service is something our service staff takes very seriously,” said co-owner Darryn Fossand. “This award really is a testimony to our staff. It is a team effort all the way as we strive to elevate the shopping experience for our members while continuing to provide them with tremendous selection and savings.”

DirectBuy of Minneapolis offers area residents thousands of items, including kitchen cabinets, flat-screen televisions, and major appliances from more than 700 top manufacturers or their authorized suppliers. 

To assist members with their home renovation projects, DirectBuy employs interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishing, Home Improvement, Flooring, Accessories, and Entertainment/Outdoor.

DirectBuy of Minneapolis, conveniently located at 2090 W. 98th Street in Bloomington, is a 12,000 sq. foot showroom that offers consumers a comfortable, welcoming setting and design club where they finally have the financial control of buying direct.

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy of Minneapolis awarded Top Renewal Club of the Year honors.Read More

Category: Client News, Franchise NewsTag: DirectBuy of Minneapolos, home furnishing, home improvement

Power to the people… Social buying gives buying power to the consumers, but is this really a new trend?

June 22, 2010 //  by admin

MERRILLVILLE, IN…

In addition to becoming a daily ritual for millions worldwide, social media sites like Facebook, MySpace, and Twitter have spawned additional trends. Most notably, group or social buying. But is this really new trend or simply a different spin on what membership clubs like DirectBuy, or wholesale membership clubs like BJ’s, Costco, and others have been doing for decades?

For those of you not in the know, each day group buying sites like Groupon.com, LivingSocial.com, and many others advertise products or services at deeply discounted rates. Usually the offerings are for a specific geographic region (e.g. – a day at a local spa); however, the discount only becomes valid when a pre-determined number of buyers has been reached.

“The Internet has made the world a much smaller place and it’s helped consumers realize that there is strength in numbers and they do have far more bargaining power than they realized,” said Mike Georgeff of DirectBuy. “The irony is that it’s a power consumers have had for years through DirectBuy – and not just in a certain geographical area or on certain products.”

Since 1971, DirectBuy Club has helped its members save literally thousands of dollars on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories – by purchasing direct from hundreds of brands. The similarities between DirectBuy and the social buying craze end at buying power. At DirectBuy, members have access to:

  • A wide range of products to choose from, while social buying sites typically offer only one product or service per region per day.
  • Product and design specialists to answer questions and make suggestions that will help them to complete their projects.
  • Professional design, delivery, and installation services.
  • No quotas needed to make a purchase. For example, if members want to buy a new refrigerator, they do not need a certain number of members to also commit to purchasing the very same refrigerator.
  • A no retail mark-up model. DirectBuy Club members pay a membership fee to have access to these savings, as opposed to paying retail markup on every product, resulting in significant savings. For many members, particularly those planning a home renovation project, the membership fee is recouped in savings fairly quickly, and in many cases, several times over.

“We saved more than 50 percent on the purchase of our bathroom fixtures, shower, and toilets,” said Jason and Laura Gilbert, members of DirectBuy of Chattanooga. ”That was a savings of $1000 over our membership dues on our first purchase.” “

While DirectBuy’s form of group buying has nearly four decades of staying power, it remains to be seen how the newest crop of group buying Internet portals will fare. Still, it has changed the landscape for consumers.

“Gone are the days when 10 percent off coupons are going to raise people’s heart rate,” said Andrew Begley, a social buying blogger on Sitewire.com. “Admittedly, the extreme 50-80 percent off deals seen on Groupon are not likely a viable long term play, but businesses should consider this option in terms of volume selling, inventory liquidations, net new customer acquisition and as loss leader.”

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

Power to the people… Social buying gives buying power to the consumers, but is this really a new trend?Read More

Category: Client News, Franchise NewsTag: DirectBuy, home furnishing, home improvement

A 10 in Naperville. DirectBuy of DuPage County celebrates 10 years in business.

June 15, 2010 //  by admin

NAPERVILLE, ILLINOIS…

For 10 years, DirectBuy of DuPage County has been offering consumers in the greater Chicago area a brand new way to save on home improvement projects, furnishings, and accessories.

The leading home improvement and furnishings club with direct insider prices, DirectBuy of DuPage County offers products ranging from light fixtures to televisions to kitchen cabinets, from more than 700 manufacturers or their authorized suppliers at direct insider prices.

“A lot has changed in our 10 years in business,” said Jeremy Vest, owner of DirectBuy of DuPage County. “For example, if you said ‘green’ 10 years ago, most people thought you were talking about color. Now, being green is about energy efficiency and environmentally friendly, and that’s one area we’ve been able to help our members by providing the resources to make greener purchases.”

In addition to its regular schedule of kitchen and bath remodeling seminars, DirectBuy of DuPage County recently began hosting green energy seminars for its members. The most recent seminar focused on ways members could take advantage of the government’s rebate for trading in older appliances for new, energy efficient models. To recognize their members’ green efforts, DirectBuy of DuPage County donated 100 trees to the Arbor Day Foundation’s “Replanting Our Nation’s Forests” program.

Beyond its informational programs and the tremendous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, DirectBuy Club also offers design and delivery services to its members, as well as a listing of local contractors who offer installation services, many times at a discounted rate.

“DirectBuy Club helps our members stretch their dollars further. That’s become very important as homeowners are investing more in their current homes rather than testing a tricky real estate market,” said Vest. “Our tenth anniversary is a great time to reflect on the members we’ve been able to help in that regard and to look forward to how many more we can help in the coming years.”

Conveniently located at 1864 High Grove Lane, Suite 124 in Naperville, Illinois, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can visit http://www.directbuycares.com.

About DirectBuy Club

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers or their authorized suppliers. Buying direct makes members’ hard-earned money go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. The DirectBuy Clubs serving the greater Chicago area are part of more than 150 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuy.com. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Hoffman Estates, 2200 Stonington Ave Ste. 150, Hoffman Estates, IL; DirectBuy of Chicago North, 6325 North Avondale Ste. 110, Chicago, IL; DirectBuy of DuPage County, 1864 High Grove Lane Ste. 124, Naperville, IL; DirectBuy of Lake County, 3900 Washington Street, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy Club membership, visit www.directbuycares.com.

A 10 in Naperville. DirectBuy of DuPage County celebrates 10 years in business.Read More

Category: Client News, Franchise NewsTag: DirectBuy of DuPage County, home furnishing, home improvement

DirectBuy of Little Rock rises to the top, wins top awards at DirectBuy’s International Conference

June 10, 2010 //  by admin

LITTLE ROCK, ARKANSAS…

For the more than 1800 attendees at DirectBuy’s 2010 International Sales & Service Conference – held in Dallas, Texas, May 23-26 – the three days of awards, education, and team-building sessions were informative, inspiring, and energizing. But for the 20 representatives from DirectBuy of Little Rock, the 2010 Conference proved magical, as the club not only took home DirectBuy’s most prestigious honor, Club of the Year, but they also wrapped up the company’s Rising Star award, presented to new franchise owners who demonstrate excellence in their first year of ownership.

Never before in company history has a franchise taken both honors in the same year, and to top it off, DirectBuy of Little Rock also earned Top 5 Sales Club of the Year honors and a 5-Star Customer Service Rating award. “Conference was wonderful beyond all of our wildest dreams – we knew it would be exciting, but it was very meaningful and humbling to share it with our staff,” said Phil Schmidt, owner of DirectBuy of Little Rock. “We achieved what we did as a team, and it was an incredibly emotional experience for all of us.”

To earn Club of the Year honors, a DirectBuy franchise must demonstrate excellence in customer service, business operations, and membership sales. Since taking ownership of the franchise in April of 2008, franchise owners Phil and Paula Schmidt and Rand Falbaum have shown unbridled enthusiasm and dedication to helping families through DirectBuy. “Without a doubt, Little Rock, the franchise owners, and their staff have earned these awards through hard work and commitment,” said DirectBuy Corporate Executive Vice President Bart Fesperman. “They are true go-getters and innovators and have a passion not just for helping members, but also their community.”

DirectBuy of Little Rock is now preparing for the year ahead, setting their sights high for personal achievements and team accolades at next year’s International Sales & Service Conference. “We’ve worked hard to become a successful club by making sure our members’ experiences exceed their expectations,” said Paula Schmidt. “We always invite member feedback, and will continue implementing improvements and additional benefits as our members let us know what they want.”

Since opening in 2008, DirectBuy of Little Rock has helped consumers enjoy savings on home furnishings, home improvement items, entertainment and outdoor products, flooring and accessories, by providing an avenue to purchase directly from manufacturers or their authorized suppliers. Conveniently located at 10303 Colonel Glenn Road, Suite 1-0, Little Rock, DirectBuy Club offers consumers a comfortable setting where members finally have the financial control of buying direct.

About DirectBuy Club

Consumers interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s business model and the benefits of buying direct. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

Since 1971, DirectBuy Club has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the United States, and more than 500 in Canada.

For more information on a DirectBuy Club membership, visit http://www.directbuycares.com.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy of Little Rock rises to the top, wins top awards at DirectBuy’s International ConferenceRead More

Category: Client News, Franchise NewsTag: DirectBuy of Little Rock, home furnishing, home improvement

DirectBuy Featured at Response Expo 2010

June 9, 2010 //  by admin

SAN DIEGO, CALIFORNIA, AND MERRILLVILLE, INDIANA…

David Lee of DirectBuy

David Lee, director of marketing for DirectBuy Corporate in Merrillville, Indiana, recently spoke at the Response Expo 2010 at the Hilton San Diego Bay Front in San Diego, California.

During the three-day expo, Lee, along with Eric Franchi, senior vice president of business development for Undertone Networks, delivered a presentation on generating leads and closing sales. As part of this exclusive session, Lee and Franchi focused on how DirectBuy Club leverages online ad networks as well as  direct response television, print, and radio ads to generate leads and ultimately sales.

“It was a great opportunity to be able to speak at Response Expo 2010. As a featured case study, we were able to share some of our tested and proven strategies in regards to managing a diversified marketing matrix,” said Lee. “Additionally, we offered insights on the importance of monitoring and optimizing campaign results through a number of metrics including lead scoring.”

The keynote speaker for the Expo, held from May 11 through 13, was Sir Bob Geldoff, founder of BandAid Trust. A member of the Boomtown Rats, one of the early punk/new wave bands of the 1970s, Geldoff is best known for his humanitarian efforts in coordinating the LiveAid concerts in 1985 and 2005 and has been nominated for the Nobel Peace Prize on numerous occasions.

Presented by the Direct Response Marketing Alliance (DRMA) and Response magazine, Response Expo 2010 brings together key decision-makers and industry leaders from the corporate marketing arena and direct response spectrum. In addition to its roster of speakers, Response Expo 2010 featured a full track of educational sessions, a bustling expo hall floor of exhibitors, and numerous networking events.

“This year’s Expo was phenomenal. Being able to exchange ideas and network with many of the best and brightest minds in the direct response industry is invaluable,” said Lee. “I know that the information I received will help DirectBuy’s marketing efforts moving forward. Hopefully, the attendees of the DirectBuy case study will be able to apply some of the insights they received from us as well.”  

About DirectBuy Club

For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the US, and more than 500 brand-name manufacturers or their authorized suppliers in Canada.

Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy Featured at Response Expo 2010Read More

Category: Client News, Franchise NewsTag: DirectBuy, home furnishing, home improvement

A kitchen cabinet makeover for under $20.

June 3, 2010 //  by admin

CHICAGO, GURNEE, HOFFMAN ESTATES, NAPERVILLE, TINLEY PARK, IL …

When it comes to improvements to your home, replacing your kitchen cabinets is one project that offers the best return for investment dollars at resale. For many, the price of new cabinets may not be in the budget. Nevertheless, if you want to give your kitchen a bit of a new look and would prefer not to paint, bleaching your kitchen cabinets offers a cost-effective alternative.

“Bleaching your kitchen cabinets gives them a bit of an old world look,” said I.J. Sell, owner of DirectBuy of Tinley Park. “This aged, rustic design is often part of Tuscan kitchen decor and works well with wrought iron and ceramic accessories.”

With just a few supplies, you can transform run-of-the-mill cabinetry into a unique work of art. Most supplies for this project can be purchased at your local home improvement store. Then it’s just a matter of following some simple steps:

  • Cover any areas that you don’t want bleached (cabinets or otherwise). Newspaper should suffice.
  • While wearing gloves, pour a gallon of household bleach into a clean bucket, then dip a sponge into the bleach. Wring out the sponge so that it is damp, but not dripping. You can also use commercially prepared wood bleach for this project.
  • Apply the bleach to a small area of your cabinets that’s out of sight. This will be your test area. If you like the look, apply to the rest of your cabinets. Be careful not to saturate any area too much to avoid streaking.
  • Allow the bleach to dry completely, then lightly sand the cabinets with fine-grade sandpaper. Wipe off any dust and residue with a clean cloth.
  • Finally, apply a coat of clear polyurethane sealer with a paint roller or paintbrush and allow it to dry completely.

“Bleaching your cabinets can create an entirely new look for your kitchen in just a few short hours,” said Sell. “Just remember to take the proper precautions when working with bleach. Wear goggles and gloves to protect your eyes and skin and open a window or vent so the bleach smell doesn’t overwhelm you.”

About DirectBuy Club

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers or their authorized suppliers. Buying direct makes members’ hard-earned money go much further, while having the selection and choice not available at any retail store. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality. The DirectBuy Clubs serving the greater Chicago area are part of more than 150 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by visiting http://www.directbuy.com. 

Locations of the DirectBuy clubs serving the greater Chicago area are: DirectBuy of Hoffman Estates, 2200 Stonington Ave Ste. 150, Hoffman Estates, IL; DirectBuy of Chicago North, 6325 North Avondale Ste. 110, Chicago, IL; DirectBuy of DuPage County, 1864 High Grove Lane Ste. 124, Naperville, IL; DirectBuy of Lake County, 3900 Washington Street, Gurnee, IL; and DirectBuy of Tinley Park, 18400 S. 76th Avenue Ste. B, Tinley Park, IL.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

A kitchen cabinet makeover for under $20.Read More

Category: Client News, Franchise NewsTag: DirectBuy of Tinley Park, home furnishing, home improvement

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