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LAST CALL: Speak Up. Power up public speaking for expert positioning.

Don’t miss the February 21 workshop in Pembroke to see how you can use public speaking as a key part of your marketing strategy

You probably have a very good grasp of your topic. You just know that speaking locally or on a bigger stage would generate new clients, expert positioning, more referrals, better personal and company branding that differentiates you from the pack. The Speak Up, Power Up Public Speaking seminar can help lead to center stage.

The seminar will take place on Wednesday, February 21, 8-9:30 a.m. at ACTSmart, 70 Corporate Park Drive, Suite 1225, Pembroke, MA 02359. The seminar will be led by Steven V. Dubin, founder of PR Works, who has both spoken locally and nationally and has been making similar speaking arrangements for clients for over 25 years. The seminar is $49 per person. Business professionals are encouraged to attend.

From the local accountant to the national business coach, speaking engagements are a powerful way of moving prospects to clients. What are some of the false barriers to landing speaking engagements? Are you not sure of who to reach out to. Is it that you just don’t how to reach out? Or you are not sure how to package the message or manage the arrangement details.

This seminar will answer these questions. Attendees will learn how to identify your best targeted, build a database of prospects, develop an outline local or national speaking opportunities, submit your credentials to national speaking portals and references, create a host of speaking topics, draft a speaking kit, prepare a presentation, reach out to potential speaking sources and coordinate the details of the speaking engagement.

To reserve a seat, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online, click the links below:

Wednesday, Feb. 21, 2018
8:00 a.m. – 9:30 a.m.
ACTSmart
70 Corporate Park
Suite 1225
Pembroke, MA 02359
Register here

LAST CALL: Speak Up. Power up public speaking for expert positioning.Read More

;-), ;-), nod (Wink, wink, nod.)

I didn’t know what 😉 (frown, sad) meant. Nor did I understand a 😎 (smiley with glasses) reference.

As a communicator, I need to know.

And I wasn’t always clear on a bunch of abbreviations. AFAIK (as far as I know) or F2F (face to face). Sure, I’ve been using NFI (no friggin’ idea) for quite some time.

Language and its related symbols are meant to include and sometimes exclude people. As a marketer I am often targeting niche groups and specifically using their language and jargon. Careful, you don’t want to make prospects :-II (angry).

IAC (in any case), I’ve brushed up on acronyms and emoticons. I’ve even brushed up on my diamond codes <jk> (just kidding).

For a full outline of abbreviations, emoticons and diamond codes – here is a terrific source.

IMHO (in my humble opinion) enjoy!

;-), ;-), nod (Wink, wink, nod.)Read More

Plymouth and Middleboro seminars outline how to obtain public speaking engagements.

 

You probably have a very good grasp of your topic. You just know that speaking locally or on a bigger stage would generate new clients, expert positioning, more referrals, better personal and company branding and differentiate you from the pack. Two local seminar dates are scheduled to lead you to center stage.

Choose from Wednesday, January 24th, 8-9:30 a.m. at the Plymouth Chamber, 134 Court Street, Plymouth, MA  02360 or Wednesday, January 31st,  8-9:30 a.m. at Cranberry Country Chamber, 9 Clayton Road, Middleboro, MA.

The seminar investment is $49 per person. Business professionals are encouraged to attend. Seminars will be led by Steven V. Dubin, founder of PR Works, who has both spoken locally and nationally and has been making similar speaking arrangements for clients for over 25 years.

From the local accountant to the national business coach, speaking engagements are a powerful way of moving prospects to clients. Remove barriers to speaking engagements? Learn how to reach out to meeting planners, conference organizers and fraternal club decision makers.  Simplify the packaging of your pitch kit.  Understand the negotiation of honorariums, travel and per diem expenses and the many speaking arrangement details.

Attendees will also learn how to identify best targets, build a database of prospects, develop an outline local or national speaking opportunities, submit credentials to national speaking portals and references, create a host of speaking topics, draft a Speaking Kit, prepare a presentation, reach out to potential speaking sources and coordinate the details of the speaking engagement.

For questions about the seminar, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online for the Plymouth seminar, go to https://goo.gl/M5Evrb; for the Middleborough seminar, go to https://goo.gl/qzN7gy.

 

Plymouth and Middleboro seminars outline how to obtain public speaking engagements.Read More

LinkedIn Sales Funnel–How you can get more out of your LinkedIn account.

Most business people have a LinkedIn profile. It’s a great way to research prospects before a meeting to see who they might be connected to in your network. Yet besides using it as a reference, have you ever gotten any business directly from people you reached out to on LinkedIn? Would you like to know how to?

On Wednesday, November 1 in Norwell and Wednesday, November 15 in Plymouth , The LinkedIn Sales Funnel – Hands-On Workshop will teach you how to transform that passive channel that currently is your LinkedIn account into a robust, proactive lead-generator.

Led by LinkedIn experts Steve Dubin of PR Works and Eric Warner of Praxis Growth Advisors, a Sandler Training Company, each session will include:

  • A review of your LinkedIn profile and how to maximize it to be found and convert visitors;
  • How to use LinkedIn’s advanced search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.;
  • How to develop a drip campaign and ask for five connection requests per day;
  • The essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response;
  • When to ask for a telephone or coffee meeting;
  • How to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility;
  • When to add profile updates and use the gentle prod;
  • How to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e-newsletter

The cost to attend each session is $149. To register, click on the links below:

Wednesday, November 1, 4:30 p.m. – 6:30 p.m.

62 Accord Park Drive, Suite 4,

Norwell, MA  02061

Register here

Wednesday, November 15, 8 a.m. – 10 a.m.

Plymouth Chamber of Commerce

134 Court Street, Plymouth, MA  02360

 Register here

 

 

LinkedIn is like no other social media resource. Chances are your best prospects are on it. With this workshop, you will learn a viable strategy for connecting with those prospects and converting LinkedIn into a cash generator for your business. Sign up today!

LinkedIn Sales Funnel–How you can get more out of your LinkedIn account.Read More

LinkedIn Sales Funnel, a Hands-On, Two-Hour Workshop scheduled for Norwell and Plymouth, MA locations.

Steve Dubin

NORWELL AND PLYMOUTH, MA…

Bring your laptop and learn how to finally leverage LinkedIn as a sales funnel.

Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes. The LinkedIn Sales Funnel – Hands-On Workshop teaches attendees how to transform that passive channel into a robust, proactive lead-generator.

PR Works, a full-service public relations and advertising firm based in Plymouth Center and Praxis Growth Advisors, Inc. a sales training and leadership development firm, will host two separate LinkedIn Sales Funnel workshops at two locations including the initial session at 62 Accord Park Drive, Suite 4, Norwell, MA 02061 on Wednesday, November 1, 4:30 – 6:30 p.m. and the second session at the Plymouth Chamber of Commerce, 134 Court Street Plymouth, MA  02360 on Wednesday, November 15, 8 – 10 a.m. Cost is $149 per person.

Eric Warner

The sessions will be led by Steve Dubin of PR Works and owner of PR Works and Eric Warner of Praxis Growth Advisors Inc., a Sandler Training company.

The session will include: a review of your LinkedIn profile and how to maximize it to be found and convert visitors; how to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.; how to develop a drip campaign and ask for five connection requests per day; the essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response;  when to ask for a telephone or coffee meeting; how to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility; when to add profile updates and use the gentle prod; and how to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e-newsletter.

To reserve a seat, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online to for the Norwell workshop on November 1, click on https://goo.gl/ukwZ3H. For the Plymouth workshop on November 15 click on https://goo.gl/4K8imm.

LinkedIn Sales Funnel, a Hands-On, Two-Hour Workshop scheduled for Norwell and Plymouth, MA locations.Read More

e-Newsletters – It’s what you say and when you say it (or when they read it) that matters

How often have you heard, “it’s not what you say but how you say it”? When it comes to e-newsletters you can add in another variable: when you say it.

Getting your message and call-to-action across in an e-newsletter requires thought in the planning and skill in the execution. Yet if you send out your newsletter when a good number of your target audience isn’t likely to be checking e-mail, you’re lessening the effectiveness of your e-newsletter. Some of your list might not even see it at all.

You want to give your e-newsletter the best chance to be seen. That’s why selecting the right time of day and day of the week is critical. Constant Contact is one of many e-newsletter companies that’s studied best times to send out e-mail by industry. Here are some examples of best times to send by a few different categories:

• Health professionals (e.g. doctors, dentists, chiropractors) – Friday, 4pm
• Education – primary or secondary schools, Saturday 2 pm
• Professional services – Monday, 5 am
• Home and building services (e.g. construction, HVAC, landscaping, etc.) – Thursday, 8 am

If you really think about it, that does make some sense. Health professionals probably have patients’ personal e-mail addresses. Those are more likely to be checked when people are at home or in transit during their personal time. Sending at Friday at 4 pm heading into the weekend improves the likelihood of an open more than a Monday at 10 am issue. You could say the same about the education e-newsletter, too.

Professional services you can see as well. Your target audience is likely to be people at their place of business. So, the goal is to not only get them at the beginning of the week on a Monday but to be near the top of the Monday morning in-box when people get to the office (e.g. many people get to the office anywhere from 7:30 am to 9 am).

Selecting the right day and time definitely helps but your e-newsletter still needs a slick look, beneficial content and a definitive call-to-action. If you have an e-newsletter and are struggling to get opens-or merely struggling just to get some content and the design together, drop us a line or give us a call.

e-Newsletters – It’s what you say and when you say it (or when they read it) that mattersRead More

50 Experts Reveal the Best B2B Marketing Strategies in 2017

As a PR/marketing firm, we often are asked about trends in marketing, particularly B2B marketing. Yours truly recently shared some thoughts that appeared in an article entitled 50 Experts Reveal the Best B2B Marketing Strategies in 2017.

Here’s a snippet from my contribution to that article:

Here are some trends we see, in particular to B2B marketing:

Our PR/Marketing clients tell us that they don’t give a damn what channel we use, they just want new CUSTOMERS.

LINKEDIN

LinkedIn is much misunderstood. Considered a panacea by some and a nuisance by others.

LEVERAGING LINKEDIN

You probably have a LinkedIn profile. You also probably question why. Maybe because everyone else seems to have one as well.

The real VALUE of LinkedIn? Two components–groups and the sales funnel.

Groups!

Yes, groups within LinkedIn can help you target your niche audiences. For example, one of our clients manufactures green products used in residential and commercial building and renovation.

As a relatively small company, they don’t have the budget for a major media advertising campaign or other big-ticket rollouts. How do they reach their core prospects and referral sources?

Right. LinkedIn is among the tools we are helping them access. They’ve tapped into LinkedIn’s robust array of groups specifically formed for facility directors, commercial real estate investors, green building leaders, etc.

With a bit of research, we helped our client join these groups. The next step is to post news, research and other information to these groups on a regular basis. Another way to connect is to

START discussions with a question or ask for feedback.

Our client continues to expand their relevance, visibility, and viability to key prospects.

Click here for the rest of the article.

50 Experts Reveal the Best B2B Marketing Strategies in 2017Read More

Real Estate-focused monthly networking group launched in Plymouth, MA.

 

 

From electrician to plumber to closing attorney, many professionals involved with residential real estate and home renovations could use new customers and more referrals.  My Pinnacle Network, with six existing groups throughout eastern Massachusetts, has launched a new networking group to help make those connections.

The first meeting of My Pinnacle Network-Plymouth’s Real Estate-only group is scheduled for Thursday, June 8, 7:30 a.m. – 9 a.m. at the Keller Williams training room, 91 Carver Road, Plymouth, MA, (Exit 6, the Plaza that also includes Job Lot and Papa Gino’s). Thereafter, the group will meet the second Thursday of each month at that same time – 7:30 a.m. – 9 a.m. and the same location.

Other real estate related professions expected to participate in this group include an accountant, architect, asbestos removal, bank, cabinetry, chimney sweep, cleaning services, closet organizer, contractor – builder, contractor- remodeler, driveway/paving, dry basement, estate sale business, fencing, flooring, fuel provider, furniture, handy man, hardscape/mason, home inspection, insulation services, interior Design, internet services, irrigation services, landscape contractor, marble & granite, mold remediation, mortgage broker, mover, painting contractor, pest control, plumbing/HVAC, photographer, property management, radon remediation, roofer, security – alarm Systems, solar design/installation, signage, storage, title search, tree surgeon, truck rental, waste management and window replacement.

In the real estate-related world, it is all about WHO you know. A networking group helps expand that personal advocacy. My Pinnacle Network is NOT your old boys’ network. There are no gongs, hoopla or annoying ceremonies. The format is to get to know, support and learn from each other.

The business model is based on a simple premise. Most people buy from someone they know, like and trust. And they buy from those referred and introduced to them by someone they know, like and trust.  Other My Pinnacle Networks are located in Bourne, Braintree, Mansfield, Marshfield, Newton and Westboro.

Membership is $250 for the year. For more information, visit http://www.MyPinnacleNetwork.com or call (781) 582-1061.

Real Estate-focused monthly networking group launched in Plymouth, MA.Read More

LinkedIn Sales Funnel Workshop at Cranberry Chamber

Bring your laptop and learn how to finally leverage LinkedIn as a sales funnel.

Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes.  The LinkedIn Sales Funnel – Hands-On Workshop teaches attendees how to transform that passive channel into a robust, proactive lead-generator.

PR Works, a full-service public relations and advertising firm based in Plymouth Center, will host a LinkedIn Sales Funnel at the Cranberry Country Chamber of Commerce, 9 Clayton Road, Middleboro, MA on Tuesday, April 25, 8 – 11 a.m. Cost is $149 per person.

The session will be led by Steve Dubin of PR Works, licensed by Linked University and owner of PR Works and My Pinnacle Network, a company that hosts six B2B networking groups across central and eastern Massachusetts.

The session will include: a review of your LinkedIn profile and how to maximize it to be found and convert visitors; how to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.; how to develop a drip campaign and ask for five connection requests per day; the essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response;  when to ask for a telephone or coffee meeting; how to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility; when to add profile updates and use the gentle prod; and how to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e-newsletter.

To reserve a seat, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online to https://goo.gl/q6IBea.

LinkedIn Sales Funnel Workshop at Cranberry ChamberRead More