Unleash the Power of The Press

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Ready to make news and new clients in 2022?

The new year offers a new opportunity. A clean sweep.

What are your plans for improving revenue, visibility and credibility for 2022? PR and marketing are an on-going process. Not a singular scream into space.

Here is worksheet to get things moving in the right direction –

Awards – What awards would you like to win? How do you nominate yourself? Or have someone nominate you? _______________________________________

Blogs – How often do you want to create a new blog?___________________What are the topics of interest to our clients/customers?___________________In addition to the newsroom on our website, where do you want to post this content?___________

Book (E-book) – An E-book, short and concise, is a great lead magnet. What existing content can you repurpose to create an E-book? ____________________What page on your website can you “lock” the E-book to entice visitors to request it, provide nominal contact information (name, email address) and generate a “lead”? ____________ 

Bylined features/Side Bar stories – What topics will attract press coverage? How to, trends, human interest, case study?______________________________

Divisions/Niches news release announcements can generate niche press coverage. Example – Announcing a Non-profit Division touting expanded non-profit services and a non-profit rate can generate ink in non-profit trade publications. What are the niches that work for you? _____________________________________________________________

E-Newsletter – Right. Not everyone reads every E-Newsletter that hits their email inbox. But enough read the subject line to keep you top-of-mind and generate opportunities. Given our limited attention span, single story E-newsletters work best. What 3 topics can you cover in the next 3 months? ___________________What E-Newsletter platform will you use (Constant Contact, MailChimp or other)?

Facebook, LinkedIn, Twitter – These are the Big 3 of social media. To remain in the conversation, what is the best frequency of your postings? ______________In planning the first month, what topics can you explore? _________________

Friend program – Your next customer will likely look like and be referred to by your existing customer. How can you formalize a program to remind and incentivize your customers? 
Example – The Friend program should be mentioned in your email signature, E-Newsletter and website. Each referral should be rewarded with something fun and valuable – from a Starbuck’s gift card to a tin of artisan cookies. What can your Friend program look like and include? ________

LinkedIn – Your Personal ProfileYour personal profile is often the key research source destination prior to a new business call. How can you improve your profile?_______________________ 

LinkedIn – Groups LinkedIn groups give you access to large and targeted groups. You can start, join and follow relevant subjects that put you into the center of your best prospects. What groups should you join? __________________________What topics are of interest to this group?_________________ 

Milestones – News What upcoming milestones can generate coverage for you?Years in biz, # clients, $s generated, awards?List a few. _________________________________________

Personnel – News Personnel news demonstrates growth, success. What is newsworthy about your key staff? Promotions, additional education/training, major new hires? ____________________

Photography Do you have professional photography and video clips ready to go? Do you need portraits of key personnel, exterior and interior photos of your offices, product photos? What needs coverage? _____________________________________

Podcasting – Hosting As you know, podcasting, essentially “on demand” radio, is among the fastest growing mediums. And for a good reason. Enhance visibility, credibility and likeability. Take the roll of opinion leader and helpful neighbor.
Who can host your podcast? _________________________________________What is the theme of your podcast? ____________________________________Possible guests?_____________________________________________________Graphic icon for podcast portals? ______________________________________Equipment needed? _________________________________________________

Podcasting – Guesting Guesting is a great way to dip your toe into podcasting. Take advantage of someone else’s audience and promotion. There are podcasts on every subject and for every market segment.
What show would you like to guest on? _____________________________What topics can you expand upon? _________________________________Who will do the outreach? ________________________________________ Season news –How does your company tie into seasonality, holidays, weather? Tax tips for the beginning of tax season? Health tips for the beginning of spring? What is relevant for your business?_________________________________________ Social proof.

Establishing authority –What subject(s) are you an expert on? What topics should reporters/editors/producers turn to you about? _____________.What media outlets do you want to target? ____________________. 

Website – Is your website up to date? Is it easy to navigate? Does it quickly deliver answers? Do you have ways to entice lead harvesting (Opt in for an E-newsletter, E-book, Complimentary audit?)__________________________________________

Need help? Contact us for a conversation to point you in the right direction.

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Old Colony Elder Services Appoints New Volunteer Programs Manager

Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding towns, has promoted Armindo S. Rocha to Volunteer Programs Manager. He is a resident of Brockton.

Rocha has been with the agency for eight years. In his new role as Volunteer Programs Manager, Rocha will manage OCES’ Volunteer and Healthy Living Programs, and ensure comprehensive service delivery with business partners and volunteers. For five years previous to his promotion, Rocha was OCES’ Intake and Referral Supervisor overseeing assigned staff, special fund and transportation requests, and ensuring the highest quality of services. For three years prior to that, he served as Home Care Program Supervisor. Before joining OCES, Rocha was a Residential Counselor for BAMSI of East Bridgewater, MA.

Rocha holds a Bachelor of Science in Psychology from Bridgewater State University and a Master of Public Administration from Roger Williams University in Bristol, RI.

A dedicated volunteer, Rocha is the current president of Association of Social Solidarity, a nonprofit organization aimed to change and shape the lives of Cape Verdean families in the Brockton community.

About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org. 

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All Aboard the Drive-Thru Polar Express at the Boys & Girls Club of Marshfield on Saturday, December 18th

Santa Claus will be making a special stop this year at the Drive-Thru Polar Express on Saturday, December 18, 2021 at the Boys & Girls Club of Marshfield, located at 37 Proprietor’s Drive.

Children of all ages will enjoy a magical Drive-Thru Polar Express, which will be held from 2 to 4 p.m. at the Club and feature multiple “station stops” for entertainment and goodies. 

After the conductor presents each vehicle with a ticket, families drive through to each stop which plays out the story line. Special guests, the Forbes School of Irish Step Dancing and the Marshfield Dance Team will perform during event. 

The Boys & Girls Club’s community partners for the event include the Molly Fitzgerald Memorial Fund, Marshfield Pediatric Dentistry, Scout Troop 424, Kiwanis Club of Marshfield, Mia Regazza, Goodwill Hunters, Marshfield Youth Hockey, as well as Marshfield Police and Marshfield Fire departments.

This is a FREE event and there is no need to sign up.  

“The Boys & Girls Club of Marshfield is proud to bring this very festive, Drive-Thru Polar Express experience to families again this year,” said Jim Bunnell, CEO of the Boys & Girls Club of Marshfield. “Last year, hundreds of children enjoyed the Drive-Thru Polar Express. We’re really looking forward to this year’s event and anticipate a similar turnout.”

To become a sponsor, email the Boys & Girls Club of Marshfield at stephanie@bgcmarshfield.org.

About the Boys & Girls Club of Marshfield
The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  The Club serves families with children ranging in age from 5 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

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White Glove delivery is smokin’ fast in the Big Apple. Home grow system ready to go.

Many New Yorkers gnash their teeth over lingering supply chain and shipping concerns. Now they can exhale.

In stock and swiftly delivered via the white glove treatment to residents of the Metro New York City area, the trade-marked Armoire, a turnkey solution to cannabis home grow, is ready to go.  A dedicated fleet of trucks is poised to roll.

Designed by Green Goddess Supply, The Armoire has an heirloom furniture-inspired look, child proof lock, ergonomic design and even your most judgmental and disapproving aunt would not suspect that you are growing cannabis in your living room, home office or den.

The Armoire requires only two minutes of care daily to garner an impressive yield of 3-5 ounces of dried, hand-crafted flower in as little as 60 days. 

Eric Robichaud, CEO of Green Goddess Supply asserted, “Measuring just over four feet tall (50”) and just over 2 feet wide (25”), The Armoire is an impressive size and arrives essentially set up and ready to grow.  Although sturdy and solid, we make sure it is delivered with white glove care so that even the cannabis curious can start growing on day one. If you can water a house plant once a day, then you can now grow clean, healthy, top shelf bud quickly and easily, with no experience necessary.”

The Armoire is available in three finishes – Black, Cherry and Barn Board (aka “Shabby Chic”).  The models are currently priced at $1,595 MSRP.

Equipped with a high quality Australian carbon scrubber and 12 spectrum and high PAR, low-heat proprietary LED lighting, The Armoire inhibits mold, odor and pests. As a closed system, it is extremely quiet and also makes it difficult for pests to gain access. Childproof magnetic locks ensures that no one accidentally opens the cabinet.

Each Armoire comes with 90 days of complimentary concierge support. Live and experienced cultivators answer questions and trouble shoot, if necessary.

About Green Goddess Supply

Green Goddess Supply is a “cultivation to consumption” cannabis lifestyle brand offering a line of high-quality products to grow, store, prep and consume hemp flower and cannabis products. The company sells direct to consumers at MSRP through its website, and also offers wholesale and distributor accounts to brick and mortar storefronts and industry distributors. Green Goddess Supply strives to exceed expectations and delight customers with quality products and amazing customer service.

The Armoire is a trademark of Green Goddess Supply. Green Goddess Supply is a privately held company headquartered in Boston, MA with additional distributions centers in Los Angeles, CA; Long Island City, New York and Pooler, Georgia. For more information about Green Goddess Supply, visit the website at https://www.GreenGoddessSupply.com/ 

White Glove delivery is smokin’ fast in the Big Apple. Home grow system ready to go.Read More

Between Rounds Announces New Baker at their Vernon Café

Between Rounds Bakery Sandwich Café, the unique bakery café and bagel shop headquartered in South Windsor with locations in Manchester, Tolland and Vernon, CT, recently announced Melissa Smith has been appointed as full-time Baker for their Vernon Circle Shopping Center location. 

Melissa Smith

Ms. Smith, who is a resident of Vernon, will be responsible for baking all the bagels, rolls, breads, pastries, and desserts. 

Ms. Smith was the very first employee hired when the Between Rounds’ Vernon location opened in 1990. She joined the company as counter staff right after graduating from Rockville High School in Vernon and advanced to Manager at Between Rounds Manchester location until she left in 2012 for another company.
    
“When a full-time baking position was available at our Vernon location, Melissa applied and we quickly rehired her,” said Jerry Puiia, co-founder of Between Rounds. “Melissa is a talented baker and exemplary leader and we are so excited to have her back. It gives me great pride to say that our very first employee hired over 30 years ago still works for us.”
    
30-Year Anniversary 
Last year, Between Rounds Vernon celebrated their 30th anniversary, and this year, the company celebrates 30 years in South Windsor. Between Rounds is the brainchild of brothers Jerry and Joseph Puiia, whose hallmark is manufacturing and selling their own bagels, which sets them apart from other cafés. The popularity of their bagels inspired the Puiias to strike up wholesale partnerships with grocery retailers and others, who then provide Between Rounds fresh baked bagels to their customers. Between Rounds is licensed to manufacture prepared foods, and wholesales their breakfast and lunch sandwiches to gas station convenience stores in Hartford County and beyond. Franchise opportunities are also available.

About Between Rounds Bakery Sandwich Café
Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-onsite bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience.

Between Rounds locations include South Windsor, Vernon, Manchester and Tolland, CT. Franchise opportunities are available. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique franchise offerings, contact (860) 291-0323 or visit www.betweenroundsbagels.com.

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OCES Receives $16K Donation from Meals on Wheels America

Thanks to a generous $16,000 donation from Meals on Wheels America, Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County, was able to provide 2,000 meals to recipients.

Meals on Wheels America, the leadership organization supporting more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger, provided critical funding for OCES’ Grab & Go meals that were distributed to older adults and individuals with disabilities during June, July and August.
    
OCES strives to address food insecurity for older adults in greater Plymouth County. A component of OCES’ Nutrition Department is their Community Dining program which offers meals at various sites within the communities the agency serves. During the COVID-19 pandemic, OCES Community Dining sites offered Grab & Go meals that provided healthy and delicious nutrition, along with the opportunity to check-in. 

Margaret Joyce

“We are thankful to Meals on Wheels of America for the funding to offer ‘Grab & Go’ meals as an alternative option for individuals like Margaret,” stated Brenda Carrens, OCES’ Community Programs Director. 

OCES Nutrition Department
OCES’ Nutrition Department provides vital food services including more than 500,000 meals each year to consumers living in greater Plymouth County. Many older adults benefit from “Meals on Wheels” which provides a daily meal delivered to their homes. For many of OCES’ most vulnerable older adults and individuals with disabilities, the delivery is not only a delicious meal, it is often the only social contact of the day. A connection to the community through Meals on Wheels is also a safety check to make sure these individuals are okay. Several of OCES’ Meals on Wheels drivers have been cited by local officials for actions that have helped a consumer who has been found in a dire situation. 

OCES’ Nutrition Program, which consists of Meals on Wheels, Community Dining, and Grab & Go meals, is critical to many older adults. The Program is made possible through generous funding from The Commonwealth of Massachusetts’ Executive Office of Elder Affairs, organizations such as Meals on Wheels America, as well as other organizations and individuals in the community. For more information, contact Brenda Carrens, Community Programs Director at bcarrens@ocesma.org or call 508-584-1561 ext. 252. 

To learn more about Meals on Wheels America, visit their website: https://www.mealsonwheelsamerica.org.

About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 25 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers a number of programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org. 

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Emerson Bearing Boston offers a unique product recommendation tool – the Bearing Product Selector – to help streamline design & maintenance

Boston-based Emerson Bearing, a bearing company catering to niche markets nationwide and the sister company of Action Bearing which serves the New England market, offers a unique “Bearing Product Selector” on their website which enables site visitors to quickly and easily obtain product recommendations for their application.
    
In an effort to help streamline the bearing selection process, Emerson Bearing’s state-of-the art online tool makes it easy to find the needed bearing with just a few simple clicks.

For production buyers (or the procurement team) responsible for planning purchases in the long term, and plant managers/maintenance buyers responsible for keeping machinery running on a day-to-day basis, to technical designers or design engineers responsible for creating solutions for unique problems – Emerson Bearing takes site visitors through a 5-step prompt, then quickly provides appropriate product recommendations based on the responses provided.
    
“We’re dedicated to helping customers find the right bearing for their application, and we advise them on the best ways to improve bearing performance and extend bearing life,” said Steve Katz, president of Emerson Bearing. “Our Bearing Product Selector is a time-saving tool that narrows the choices to product line, preferred brands and industry focus so customers can quickly find exactly what they need in just a few clicks.”

Visit Emerson Bearing’s website at https://www.emersonbearing.com/product-selector/. To speak with Emerson’s bearing experts, contact 800-225-4587. 

About Emerson Bearing Boston
Founded in 1957, Emerson Bearing Boston specializes in bearings for niche markets nationwide. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.
 
Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 
15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing, which serves the New England market, and maintains headquarters at 201 Brighton Ave. Boston, MA. For more information, visit https://www.emersonbearing.com or call 800-225-4587.

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Gear up to cure type 1 diabetes – Shop Night Experience on December 9th benefits nonprofit Type One

Shopping for the holidays? Why not make a purchase that combines the good feelings of gift-giving and charitable giving? Support vital research toward the cure for type 1 diabetes during the Wears Woody / Type One Shop Night Experience at Legacy Place on December 9, 2021, from 4 to 9 p.m.
 
Shop in-store or online to support Type One
Wears Woody, located at Legacy Place #526 across from Legal C Bar in Dedham, MA is holding this special one-night, in-store and online shopping event to benefit Type One, where 15 percent of all Wears Woody sales during the shopping event will support Type One’s mission.
 
Type One, a 501(c)(3) nonprofit organization is dedicated to providing the funding necessary to cure type 1 diabetes and ensure that those living with the disease have what they need to survive, strive and achieve their dreams.
 
Hingham, MA-based Type One has made an incredible impact toward their mission of funding research to cure type 1 diabetes by supporting the Faustman Lab at Massachusetts General Hospital (MGH), while also helping provide scholarships to local children with type 1 diabetes to attend type 1 diabetes camp, college scholarships for high school seniors, and providing qualifying recipients with assistance for diabetes management and treatment.
 
“Wears Woody and Type One have a shared goal – to make a difference in the lives of people living with type 1 diabetes and to help fund a cure,” said Paul Foti, co-founder of Type One. “We truly appreciate the support of Wears Woody through this festive, one-night shopping event as it further increases awareness and support of Type One’s mission of vital research toward the cure as well as our essential support programs and services for those living with type 1 diabetes.”
 
Support the cure by shopping at Wears Woody at Legacy Place on December 9th, from 4-9 p.m. or shop online all day at https://www.wearswoody.com/
 
About Wears Woody
Originating on Cape Cod, owner Mike Norwood got his start by parking his iconic Woody Wagon near the ferry in Woods Hole, transforming it into a pop-up shop on wheels. The brand’s bold coastal style and upscale yet casual apparel and accessories, which pay homage to its namesake Woody, quickly caught on. Today, Wears Woody is a retail pioneer, specializing in the “mill-to-market movement” by using sustainably sourced and locally manufactured goods which are all produced on demand in the company’s backyard in Everett, MA. As an added bonus, through Woody’s Drive Over Diabetes mission, Wears Woody donates up to 7% of every in-store and online sale to a group of non-profits that share in its determination to make a difference in the lives of people with diabetes and help fund a cure.
 
Woody’s Drive Over Diabetes
Woody’s Drive represents founder Mike Norwood’s personal experience living 43 years with Type 1 diabetes and his ambition to encourage others like him to chase their wildest dreams — and to look great doing it! Their entire crew is committed to making a bold statement and believe living with diabetes should be no different. We are proud to donate up to 7% of every sale to an amazing group of nonprofits that share our determination and vision to make a significant impact on the lives of people with diabetes. Our crew and mission partners thank you very much in advance for being such a valuable contributor to our cause. To learn more about Woody’s drive over diabetes, visit https://www.wearswoody.com/.

Type One’s Vision
Type One’s vision is a world free of type 1 diabetes. To provide funding necessary to cure type 1 diabetes and ensure that those living with the disease have everything they need to survive, strive and achieve their dreams. To combat diabetes stigma through raising awareness, providing support and unite globally, the type 1 diabetes community.
 
About Type One
Type One, a 501(c)(3) nonprofit organization, recognizes a world free of type 1 diabetes and is dedicated to that future by raising public awareness and funds toward a cure through research. Type One was founded in 2012 by a group of South Shore residents to support their friend Tyson Sunnerberg, who was diagnosed with type 1 diabetes, an autoimmune disease in which a person’s pancreas stops producing insulin, when he was 21 years old. On November 25, 2012, the first ever Renegade Run Obstacle Course Race was held raising awareness and funds toward a cure. Type One, Inc. is headquartered in Hingham, MA. Visit: https://typeonerenegaderun.com

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Len May of EndoDNA

Stop the guessing.

What if your DNA gave you a better sense of cannabis choices for you? Or about other areas of your health?

EndoDNA, is the industry leader and the transparent CEO of the fast-growing company Len May outlines the triumphs and road bumps.

With thousands of users and deep research, EndoDNA is opening eyes and doors.

May has been featured in Entrepreneur, Bloomberg, Rolling Stone, Forbes and much more.

Len is a graduate of Temple University and is also a Certified Medical Cannabis Specialist with 25 years of cannabis- related experience. He was president of the Cannabis Action Network, and a lifetime board member of the California Cannabis Association as well as the Association of Cannabis Specialists.

May has a Masters of Medical Cannabis and an Endocannabinoid Formulation Specialist Certification from the Institute for the Advancement of Integrative Medicine. He has some interesting things to say.

Len May of EndoDNARead More