Unleash the Power of The Press

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Healing vs. hype.

 

As a chiropractor your bigger mission is to help as many people as possible.

To do so, potential patients need to know about your service.

Take the case of the Chiropractic Society of Rhode Island (CSRI) …

“We had plenty of good ideas, but didn’t know which to prioritize,” noted Dr. Michael Gottfried, president of the Chiropractic Society of Rhode Island.

“Additionally we were overwhelmed by marketing channel options. We also needed capable hands to get things done – with a consistent message on a consistent basis.”

 But how is that achieved?

CSRI started with the basics. With the help of a PR firm they began informing the public of –

  • General health tips
  • Season health tips
  • Seminars/Workshop on health issues
  • Connecting to the community – Offering a chiropractor to help before and after local road races and walkathons.
  • Outlining chiropractic’s impact on the opioid addiction prevention
  • Touting recognition of members

This was accomplished via news releases to targeted press sources,e-newsletters to patients, social media postings to LinkedIn discussion groups, the organization’s Facebook page and Twitter.

Regular messaging positioned them as “the” go to source for Rhode Island media gatekeepers when they had a question or story about health issues.  Consistent messaging reminded patients and potential patients that maybe they should book an appointment.

 

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Lapels Dry Cleaning coming to the Houston area; first two stores in Katy/Fulshear/Richmond area slated for early 2017

photo of Lapels Dry Cleaning of Katy's Komal Patel
Lapels Dry Cleaning of Katy’s Komal Patel

KATY, TX and HANOVER, MA…

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, recently announced a six-store (one plant and five satellite stores) development agreement with Katy, Texas resident Komal Patel to bring the Future of Dry Cleaning to the Katy/Fulshear/Richmond area. The first dry cleaning plant and store are slated to open in late first quarter 2017.

“I am extremely excited about opening our plant in Katy in 2017 as it will represent the first Lapels Dry Cleaning location in the greater Houston area,” said Patel. “Lapels, with its green initiative, truly represents the future of dry cleaning. Having been a resident of greater Houston for nearly two decades and Katy for nearly five years, I know how environmentally conscious people are in this area. I think the response from people in the greater Katy area will be tremendous.”

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. Lapels has a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative for its newer locations.  Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

Patel has secured two locations – one to open dry cleaning plant in Katy and another one for a satellite store in Richmond. The development deal with Lapels calls for four additional satellite stores to be opened in Sugar Land, Richmond and Cypress, Texas within the next five years.

“As a mother of two elementary school-age children, I know and appreciate businesses that go the extra mile to be sensitive to the environment, particularly businesses that are active in the community,” said Patel. “I envision our Lapels Dry Cleaning stores to be active participants in the local community and business community.”

For complete information on Lapels Dry Cleaning franchise opportunity, call (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

Lapels Dry Cleaning – Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler, Phoenix, Scottsdale), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Florida (Fleming Island, Orange Park, Tampa) Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Allston, Bedford, Boston, Boston Seaport, South Boston, Braintree, Brighton, Burlington, Cambridge, Canton, Cohasset, Dedham, Easton, Framingham, Hanover, Hingham, Kingston, Malden, Marshfield, Martha’s Vineyard, Natick, Needham, Newtonville, Norton, Quincy, Somerville, Stoughton, Walpole, Waltham, Wakefield, Wellesley, Westford, Westwood and Wilmington), Michigan (Rochester Hills, West Bloomfield), Mississippi (New Albany, Tupelo, Oxford, Pontotoc), Missouri (Wildwood), New Jersey (Brick), Ohio (Liberty Township), Oklahoma (Edmond, Oklahoma City), Pennsylvania (Bloomsburg), South Carolina (Myrtle Beach, Pawleys Island), Texas (Bee Cave, Brownsville). Additional locations are coming soon to Boston, MA, Somerville, NJ and Katy and Richmond, TX.

Lapels Dry Cleaning has received a number of accolades in the franchise world. That includes being ranked as the number one franchise in the Dry Cleaning and Delivery Services category for Entrepreneur’s Annual “Franchise 500” for 2016. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation. Lapels Dry Cleaning has also been named to Franchise Times Top 200+.

Lapels has also achieved acclaim in the dry cleaning industry. Lapels Dry Cleaning CEO Kevin Dubois is the co-author of Entrepreneurial Insanity in the Dry Cleaning Business, sold on Amazon.com.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

Lapels Dry Cleaning coming to the Houston area; first two stores in Katy/Fulshear/Richmond area slated for early 2017Read More

FitWorx Holding Toy Drive for DMMF Kids

FitWorx, the “non-gym” solution for a healthy lifestyle and weight loss with four locations in Massachusetts, is holding a Toy Drive throughout December for “DMMF Kids” a branch of the Dennis Messing Memorial Foundation (DMMF).

FitWorx is encouraging their members, staff and the community to consider making a toy donation to DMMF Kids. Donations of new, unwrapped toys may be placed in the collection boxes located in the reception areas of FitWorx’ Easton, Pembroke, West Roxbury and Weymouth clubs.

DMMF is a nonprofit organization dedicated to helping people who are struggling with alcohol and substance use disorder. DMMF Kids is a branch of this charity that is raising money to help children who have lost parent(s) to overdose, or have an absent parent due to addiction. To learn more about DMMF and DMMF Kids, visit www.DMMFboston.org.

For directions to FitWorx clubs, visit www.fitworx.com.

About FitWorx

FitWorx is the “non-gym” solution for a healthy lifestyle and weight loss. Offering a personalized fitness program that combines nutrition with customized workouts, and the ongoing guidance and support of a personal FitCoach, FitWorx has helped thousands achieve their weight loss goals and attain and sustain a healthy lifestyle.

FitWorx officially opened doors in 2013, and has quickly grown to four locations in Massachusetts: Easton, Pembroke, West Roxbury and Weymouth. The company is currently looking toward national expansion through franchise development.

To learn more about FitWorx and their “90 Days to a New You” program, visit www.fitworx.com or call (617) 651-5236.

 

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Old Colony Elder Services Appoints Kerry Zingaro as Community Programs Assistant

Kerry Zingaro

Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding communities, has appointed Kerry Zingaro as Community Programs Assistant. Mrs. Zingaro is a resident of Braintree, MA.

In her new role, Mrs. Zingaro will assist in the daily operation of OCES’ Community Programs, which encompass the Development, Nutrition, Healthy Living, Housing and Volunteer departments. She will be responsible for projects, reporting and outreach documentation and reports directly to OCES’ Assistant Executive Director, Nicole Long.

For eight years previous to OCES, Mrs. Zingaro was the Office Manager and Assistant Property Manager at Devon Wood Condo Association in Braintree. Prior to that, she worked at Zep Manufacturing in Brockton for eleven years, where she served as an Executive Assistant for six of those years. Mrs. Zingaro has completed additional coursework in social sciences, and has also completed nutrition based training courses at Coursera.org.

Additionally, Mrs. Zingaro is a volunteer in OCES’ Employee Volunteer Program and delivers Meals on Wheels to seniors and individuals with disabilities.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 26 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of elders and people with disabilities by providing essential information and services that promote healthy and safe living. The agency has 245 employees and operates more than 15 programs serving older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

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Alianna Kendig Joins Rodman CPAs of Waltham

Alianna Kendig
Alianna Kendig

Rodman CPAs, a full service tax and accounting firm serving small, mid-market, and multi-generational companies throughout the greater Boston area, has appointed Alianna Kendig as Staff Accountant. Ms. Kendig is a native and resident of Medway, MA.

Ms. Kendig was an Intern at Rodman CPAs from January to April 2016, before joining the team full time. Her previous experience includes three years working at Lisa Miano, CPA LLC of Medfield assisting with tax return preparation, as well as six years working as a teller at Charles River Bank in Medway. Ms. Kendig recently graduated cum laude from Lasell College in Newton with a Bachelor of Science in Accounting and Finance.

She is a member of the Massachusetts Society of Certified Public Accountants (MSCPA).

About Rodman CPAs

Rodman CPAs provides tax advisory, accounting, and business strategy to small and mid-sized emerging and established businesses. Named one of Accounting Today’s Best Accounting Firms to Work for, and one of the largest accounting firms in Massachusetts by the Boston Business Journal, Rodman CPAs offers an innovative and strategic approach with the personal touch of a smaller regional CPA firm. For more than 50 years, Rodman CPAs has been specializing in customized accounting and tax solutions that improve business performance, processes, financial operations, and information technology.

The firm serves as a true business partner, helping clients perform and succeed during each stage of the business lifecycle. As domain experts in alternative energy, the “Green Team” at Rodman CPAs works with renewable energy producers and businesses throughout the U.S. offering tax advisory, financial, accounting services, and Investment Tax Credit (ITC) studies.

Rodman CPAs is an independent member firm of BDO Alliance USA, which enables them to expand services to clients by accessing the resources of BDO USA, LLP and other Alliance members, ensuring greater flexibility, efficiency, and cost-effectiveness.

For more information, email info@rodmancpa.com, visit their website at http://www.rodmancpa.com or contact (617) 965-5959.

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Eclectic Artist, Priscilla Beadle Focuses on Four Categories of Neck Adornment

Priscilla Beadle
Priscilla Beadle

Creating bead jewelry art since 1993, Priscilla Beadle of Hull, MA, first found inspiration for her bold, eclectic designs in the bazaars of Tibet and Nepal, in dusty shops in Beijing, on remote Indonesian islands reached by catamaran, in beautiful Bali, and in verdant Indochina—Laos, Cambodia, and Vietnam. Today Priscilla has narrowed her focus to four categories of neck adornment including nature, whimsy, Venetian and other glass, and semi-precious stone. Each Beadleful design starts with a centerpiece bead — add whimsy, color excitement, texture, chunky beads, a fabulous clasp — a collectable necklace is born.

With environmental awareness, Priscilla selects sustainable materials from nature. Some of her pendants include petrified wood, beetle wings, paua shell, and mother of pearl (nacre). Beads may be made of amber, Philippine seashells, cork, apricot shells, carved wood, tagua nuts, cultured pearls, and seashells.

Whimsy and a sense of playfulness, joy in her craft, are present in all of Priscilla’s necklaces. In particular, some pendants feature animals such as a koi carved from resin to look like coral; an artisan-created glass cylinder adorned with a green glass gecko; a netsuke featuring tiny frogs. Some neckpieces feature amulets: an Italian red cornicello topped with a bit of rabbit’s fur; a carved bone Buddhist goddess of mercy; a lucky sterling silver star; turquoise, believed to protect the wearer from falling. Neckpieces in this unconventional group include materials such as vintage acrylic beads; dyed large teardrop pearls; handmade intricate beads of cardboard; resin combined with mother of pearl and carved into beads; polymer clay beads. Sometimes these necklaces feature an asymmetrical layout or an ornate clasp.

On several trips to Venice, Italy, Priscilla has collected an assortment of the finest glass beads in the world; those made on the island of Murano, home of the Venetian glass industry since the 1300’s. For centuries, Venetian artisans have been perfecting their decorative techniques, controlling the color and transparency of glass beads. A particular favorite of Priscilla’s are lampwork beads where each bead is created individually. In this time consuming method, the artist uses a torch to melt together Murano glass rods and tubes and wrap them around a metal rod to fashion the desired shape. Special effects are achieved by layering different colors of glass in addition to gold or silver leaf. The hole left in the cooled bead from the metal rod is perfect for stringing. Priscilla has sourced lampwork beads from a few local artists who have perfected this technique.

Semi-precious stones feature in Priscilla’s work; in particular, bluish green and sky blue turquoise; sacred iridescent moonstone; biblical carnelian, one of the “stones of fire” with their reddish orange hue; jade, “stone of heaven” for its unearthly shades of green; uncommon amazonite with its blue-green color; rutile quartz, also known as “Venus’ Hair” for its golden strands of crystal in a clear quartz; unakite, whorled with pistachio green and salmon pink; yellow to red sunstone with its glittering copper flecks; warm golden amber, fossilized tree resin between 5 to 50 million years old; and agate, also a biblical “stone of fire” valued since ancient times for the beautiful flowing patterns seen in its many colors.

Priscilla Beadle returned to her hometown, Hull, in 2011, after residing for 34 years in California. She brought her business, Beadleful, with her and crafted a comfortable studio for her work on the ground floor of her home. The spark of Beadleful ignited when, after 23 years in the corporate world, Priscilla retired in 1993 to accompany her husband on his job assignment in Hong Kong. Southeast Asia became her handicraft fantasy world as she hunted for beads: odd, large, ethnic, contrarian beads; antique or contemporary glass beads; rare and unusual colors; textures that lead to touching. Whether traveling the world or stalking New England curio shops, successful bead hunting inspires the bold eclectic designs that characterize Priscilla’s unique necklaces and bracelets.

For more information or to arrange a studio tour, please visit https://priscillabeadle.com/.

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Old Colony Elder Services Announces Holiday Meals at Brockton, Easton & Wareham COAs

OCES logoOld Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding communities, is offering special Holiday meals at partnering Council on Aging (COA) Community Dining sites in Brockton, Easton and Wareham.

OCES invites seniors and individuals with disabilities to gather together and enjoy fun activities and a delicious Holiday meal of Chicken Cordon Bleu, baked potato and sour cream, peas and mushrooms and a snowflake dinner roll followed by chocolate éclair dessert (or for those with dietary restrictions, diet white chocolate mousse with topping.)

The Holiday meal will be held at noon on the following dates:

On Tuesday, December 20, 2016 at Wareham COA, 48 Marion Road, Wareham, MA 02571. Reservations are required and may be made by calling Wareham COA at 508-291-3130.

On Wednesday, December 21, 2016 at Easton COA, Frothingham Hall, 15 Barrows Street, North Easton, MA 02356. Reservations are required and may be made by calling Easton COA at 508-238-3160.

On Thursday, December 22, 2016 at Brockton COA, Mary Cruise Kennedy Senior Center, 10 Father Kenney Way, Brockton, MA 02301. Reservations are required and may be made by calling Brockton COA at 508-580-7811.

OCES’ Community Dining sites provide hot, nutritious noontime meals Monday through Friday which are planned by a Nutritionist and meet one-third of the Recommended Daily Allowance for major nutrients. The meals do not feature high sodium foods and no salt is added. Low-fat milk is provided.

Community Dining meal menus are published in local newspapers and in COA newsletters. A sample menu may be requested by calling OCES at 508-584-1561 or visiting OCES’ website at www.ocesma.org.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 26 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of elders and people with disabilities by providing essential information and services that promote healthy and safe living. The agency has 235 employees and operates more than 15 programs serving older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

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Lapels Dry Cleaning hires Greg Toppi as VP RE/Construction

Greg Toppi
Greg Toppi

HANOVER, MA …

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company based out of Hanover, Mass., recently announced Greg Toppi as its new vice president of real estate and construction. In this role, Toppi will work with new franchise owners to find suitable locations for their Lapels Dry Cleaning plant and/or stores and to facilitate the build-out of those locations.

“We are excited to have Greg aboard to add additional resources to our Franchise Owners as they come on board with the Lapels Franchise system,” said Kevin Dubois CEO, of Lapels Dry Cleaning. “Greg will help transition franchise owners from the time they sign an agreement until the day the store opens. He brings with him a wealth of industry knowledge on finding locations, negotiating the best terms for that space and the entire build-out process.”

Prior to Lapels Dry Cleaning, Toppi held a similar role with KoKo Fit Clubs, overseeing construction operations for 130 fitness clubs across the United States.

“The construction industry has been trending towards sustainability and green construction for the past several years and I’ve been a big proponent of that. This opportunity with Lapels is a continuation of that with a company that completely embraces the green concept,” said Toppi.

A licensed construction supervisor and real estate professional, Toppi has worked in the construction industry for more than 20 years. Married, he resides with his wife Gena and their two children in Marshfield.

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. Part of that effort includes a partnership agreement with GreenEarth®, the dry cleaning industry’s only environmentally non-toxic cleaning alternative. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

For complete information on Lapels Dry Cleaning and up-to-date company news, visit  www.lapelsdrycleaning.com.

Lapels Dry Cleaning – Environmentally Friendly Cleaners
Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler, Phoenix, Scottsdale), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Florida (Fleming Island, Orange Park, Tampa) Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Allston, Bedford, Boston, Boston Seaport, South Boston, Braintree, Brighton, Burlington, Cambridge, Canton, Cohasset, Dedham, Easton, Framingham, Hanover, Hingham, Kingston, Marshfield, Martha’s Vineyard, Natick, Needham, Newtonville, Norton, Quincy, Stoughton, Walpole, Waltham, Wakefield, Wellesley, Westford, Westwood and Wilmington), Michigan (Rochester Hills, West Bloomfield), Mississippi (New Albany, Tupelo, Oxford, Pontotoc), Missouri (Wildwood), New Jersey (Brick), Ohio (Liberty Township), Oklahoma (Edmond, Oklahoma City), Pennsylvania (Bloomsburg), South Carolina (Myrtle Beach, Pawleys Island), Texas (Bee Cave, Brownsville). Additional locations are coming soon to Boston, MA, Somerville, MA and Somerville, NJ.

Lapels Dry Cleaning has received a number of accolades in the franchise world. That includes being ranked as the number one franchise in the Dry Cleaning and Delivery Services category for Entrepreneur’s Annual “Franchise 500” for 2016. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels has also achieved acclaim in the dry cleaning industry. Lapels Dry Cleaning CEO Kevin Dubois is the co-author of Entrepreneurial Insanity in the Dry Cleaning Business, sold on Amazon.com.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email sales@lapelsdrycleaning.com. Additional information and up-to-date company news can also be found on the company’s Web site, www.lapelsdrycleaning.com.

Lapels Dry Cleaning hires Greg Toppi as VP RE/ConstructionRead More

Shop to Support Old Colony Elder Services this Holiday Season

OCES logoJust in time for the gift giving season, Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding communities, has become part of the AmazonSmile program.

OCES is a registered charitable organization at AmazonSmile. Now, consumers can support OCES during the holiday season and beyond simply by shopping at  smile.amazon.com and selecting “Old Colony Elder Services” after signing in. A portion of the purchase price (0.5 percent of eligible AmazonSmile purchases) is automatically donated to OCES. Consumers may shop AmazonSmile, which has the same products, prices and services as Amazon, knowing that a portion of their purchase will help support OCES, and that there is no additional cost to them or to OCES.

For quick access to OCES’ AmazonSmile page, visit  www.ocesma.org/donations and simply click on the AmazonSmile icon.

“Now, consumers can easily support OCES’ Emergency Fund, Nutrition and other programs each time they shop with just a few clicks,” noted Diana DiGiorgi, OCES’ Executive Director.

OCES’ Donation Options

Anyone wishing to make an online donation directly to OCES may do so on their new website, www.ocesma.org. When making a donation, there is the option of designating it to a certain program (such as OCES’ Emergency Fund, Nutrition or other program) or dedicating it in honor of, or in memory of, an individual or organization.

About AmazonSmile 

The AmazonSmile Foundation is a 501(c)(3) private foundation created by Amazon to administer the AmazonSmile program. For more information, visit https://smile.amazon.com.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 26 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of elders and people with disabilities by providing essential information and services that promote healthy and safe living. The agency has 245 employees and operates more than 15 programs serving older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

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