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e-Newsletters – It’s what you say and when you say it (or when they read it) that matters

How often have you heard, “it’s not what you say but how you say it”? When it comes to e-newsletters you can add in another variable: when you say it.

Getting your message and call-to-action across in an e-newsletter requires thought in the planning and skill in the execution. Yet if you send out your newsletter when a good number of your target audience isn’t likely to be checking e-mail, you’re lessening the effectiveness of your e-newsletter. Some of your list might not even see it at all.

You want to give your e-newsletter the best chance to be seen. That’s why selecting the right time of day and day of the week is critical. Constant Contact is one of many e-newsletter companies that’s studied best times to send out e-mail by industry. Here are some examples of best times to send by a few different categories:

• Health professionals (e.g. doctors, dentists, chiropractors) – Friday, 4pm
• Education – primary or secondary schools, Saturday 2 pm
• Professional services – Monday, 5 am
• Home and building services (e.g. construction, HVAC, landscaping, etc.) – Thursday, 8 am

If you really think about it, that does make some sense. Health professionals probably have patients’ personal e-mail addresses. Those are more likely to be checked when people are at home or in transit during their personal time. Sending at Friday at 4 pm heading into the weekend improves the likelihood of an open more than a Monday at 10 am issue. You could say the same about the education e-newsletter, too.

Professional services you can see as well. Your target audience is likely to be people at their place of business. So, the goal is to not only get them at the beginning of the week on a Monday but to be near the top of the Monday morning in-box when people get to the office (e.g. many people get to the office anywhere from 7:30 am to 9 am).

Selecting the right day and time definitely helps but your e-newsletter still needs a slick look, beneficial content and a definitive call-to-action. If you have an e-newsletter and are struggling to get opens-or merely struggling just to get some content and the design together, drop us a line or give us a call.

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A brand opening: Master Gourmet Packaging announces new offering of Crinkle-Cut™ shred in new PureMetallics™, colors and new blends

HANSON, MA…

Master Gourmet Packaging, Inc. of Hanson, MA recently increased its offering of Crinkle-Cut™ shred to include three new colors and four new blends. These additional colors will give specialty food markets, online stores and fancy food purveyors even more opportunity to select shredded paper for the inside of packaging that matches their brand’s colors.

“The anticipation involved in opening up a package can be as much fun as finding out what’s inside. Part of that experience is sifting through the package’s “stuffing” to get to the ‘prize’,” said Julie Gainey, owner of Master Gourmet Packaging, Inc. “By utilizing a Crinkle-Cut shred that matches your company colors, you have a golden branding opportunity to enhance the experience of receiving your wares.”

Brand New PureMetallic ™ Crinkle cut shred is now available in 6 Colors: gold, silver, royal, red, emerald and fuchsia. Master Gourmet Packaging also added three new colors of CrinkleCut ™ and VeryFine™ Shreds: canary, orchid and mint and four new blends of CrinkleCut™ and VeryFine™ Shreds: camouflage, candy corn, trick-or-treat, candy cane and mistletoe.

Master Gourmet Packaging, Inc. is a one-stop shop for shrink film and equipment, bags for food packaging and retail, bows, boxes, shred, tissue, containers and more. Along with every product one could possibly need for impressive and talked about packaging, experienced and enthusiastic packaging consultants help you achieve that look on budget and on time. The original business was started in 1973 by the father of current owner Julie Gainey.  The dedicated staff of family members and friends has over 40 years of experience servicing the food and beverage gift-giving industry.

Master Gourmet Packaging, Inc. sales office is located at 824 E. Washington St. Hanson, MA 02341 and warehouse is located at 65 North Main St. Brockton, MA, 02301.  For more information, call (800) 227-5381 or visit www.MasterGourmetPackaging.com.

A brand opening: Master Gourmet Packaging announces new offering of Crinkle-Cut™ shred in new PureMetallics™, colors and new blendsRead More

Between Rounds Rolls Out New Back-to-School Bagel Stick Snack Sampler

Between Rounds Back to School Bagel Stick Snack Sampler

Between Rounds Bakery Sandwich Café, a growing bakery café and bagel shop with locations throughout Connecticut, has designed the ultimate sampler pack that is the perfect treat after-school or anytime.

Between Rounds’ “Back-to-School Bagel Stick Snack Sampler” lets customers choose six of their favorite kinds of bagel sticks along with four (2 oz. each) plain or flavored cream cheese samples.

Ultra-Rich and Unique Cream Cheese Flavors

Patrons may choose from Between Rounds’ traditional cream cheese flavors that are menu staples – plain, low-fat vegetable, scallion, strawberry and vanilla raisin walnut – as well as their featured fall flavor, Apple Caramel. All of Between Rounds cream cheese creations are handcrafted right in the store and contain no preservatives.

Available in four flavors, plain, sesame, poppy, and everything, Between Rounds bagel sticks make a great meal or snack for young children in particular, as bagels sticks are easy to grip while dipping into the cream cheese.

“Students, faculty, families and bagel fans of any age will enjoy our new Back-to-School Bagel Stick Snack Sampler, which is essentially a flavorful variety pack,” explained Jerry Puiia, co-founder of Between Rounds. “Although the most popular bagel flavor in the U.S. is plain with sesame coming in second, robust or unusual cream cheese flavors are the trend, and now our customers can enjoy sampling a few different flavors at once.”

The Back-to-School Bagel Stick Snack Sampler ($8.99) will be available at all Between Rounds locations for a limited time, starting in September. For store hours and locations or for more information, visit www.betweenroundsbagels.com.

About Between Rounds Bakery Sandwich Café

Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi.

Between Rounds is expanding and franchise opportunities are available. Their current locations include South Windsor, Vernon, Manchester and Tolland. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique franchise offerings contact (860) 291-0323 or visit www.betweenroundsbagels.com.

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Behavioral Concepts, Inc. Offers Tips to Help Children Adjust to a New School Year

BCIIs your child ready for school? Many parents and students feel anxious about the changes a new school year brings.

Janice McNeill, MS, BCBA, LABA, Director of Hockomock Area Services at Behavioral Concepts, Inc. (BCI), a company of behavioral clinicians specializing in the care of children with Autism Spectrum Disorder (ASD) throughout Central Massachusetts, offers tips to better prepare families for some of the challenges and obstacles faced at the start of a new school year.

Visit the school, classroom, and or teacher to help prepare your child for the school year. During your visit, encourage your child to sit in the chairs, at their desk or on the rug, whichever is appropriate for their level of schooling. Take pictures of your child in their classroom, with their teacher, on the bus, with the bus driver, and in any other school or transition settings. You can use these pictures informally or you may choose to develop a social story about their school day.

Share pertinent details about your child with the school team. Information about your child’s preferences (both their likes and dislikes); your goals for your child during the coming days and school year; as well as any changes in allergies, medications, behavior, or learning needs should be shared with your child’s school team. This is particularly important if your child is new to school, attending a school new to them, or has had changes in any of the above information. It is often beneficial to communicate by email since this provides a written record for your reference.

Set up a visual schedule. Similar to a “chore chart”, outlining a child’s daily responsibilities can help them follow a routine and gain independence at home and at school. If your child can brush their teeth, make their bed, and get themselves dressed for school, but does not do so without prompting from you to move from one activity to the other, the use of a visual schedule may help to increase their independence, and increase the time you have available for the morning routines and activities you need to complete.

Calendars are key. Calendars help us all schedule our commitments and plan our time, but they can also help to increase your child’s awareness of when certain activities will take place or when activities will be available. For example, if your child struggles with understanding when they can go swimming, show them a calendar with a swimming sticker on swim day (e.g. Saturday). Make a point of marking an “x” through each day before bedtime to mark the passage of time which may help them learn when they can go swimming and help increase their ability to wait.

Get more rest. Studies show in general that those of us living in the U.S. do not sleep enough, which can be a particular area of difficulty for student and parents. Setting a specific time for bed (or at least quiet time in their room until sleep occurs) and rising at the same time each morning can help the transition to increased sleep.

Set up and practice morning and evening routines. A sleep inducing bedtime routine could include listening to relaxing music, using a night light instead of leaving a light on, and enjoying a warm drink. Consider foods, eaten two hours or so before bedtime, that can induce sleepiness such as bananas, almonds, milk, cereal, oatmeal, and cherries (taking care to avoid allergens).

“Above all, consider individual strengths and struggles – yours and your child’s,” said McNeill. “Making a plan for decreasing the areas of struggle can help increase your child’s skills and your resourcefulness. Using tools such as calendars and schedules, and creating and sticking to routines will significantly help with the transition to a new school year.”

About Behavioral Concepts, Inc. (BCI)

Behavioral Concepts (BCI) provides Applied Behavior Analysis (ABA) services to children with autism and their families in central Massachusetts.  BCI identifies and facilitates effective personalized instruction that allows children to discover more, learn more, and be more – increasing their independence and enhancing their quality of life at home, in school, and in the community. As a Massachusetts Department of Public Health approved provider of specialty ABA services for early intervention, BCI provides center, home-based, and after-school services through private and public health insurance. The organization was founded in 2002 by Dr. Jeffrey R. Robinson. Further information on BCI is available at http://bciaba.com.

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Apollo Safety to Exhibit at MAHMT 26th Annual Training Conference in Plymouth, MA

John V. Carvalho III

Apollo Safety, Inc., providers of gas detection products and services for hospitals, universities, government operations, public utilities, manufacturing and other organizations throughout New England, will be an exhibitor at the Massachusetts Association of Hazardous Materials Technicians (MAHMT) 26th Annual Training Conference on September 20 and 21, 2017 at Hotel 1620 at Plymouth Harbor, 180 Water Street in Plymouth, MA.

Apollo Safety founder John Carvalho will field questions and demonstrate products at MAHMT’s conference. They will showcase the very latest in hazardous gas detection technology, including wireless, from manufacturers such as Industrial Scientific, RAE Systems, and RKI Instruments.

According to Carvalho, “We will focus on the latest advances in hazardous gas/toxic leak detection and equipment to ensure the safety of hazardous material incident response professionals and the general public.”

The MAHMT event is co-sponsored by the Massachusetts Association of Hazardous Materials Technicians in partnership with Massachusetts Emergency Management Agency (MEMA), Massachusetts Department of Fire Services Hazardous Materials Response Program, and others.

Gas Detection Systems

Apollo Safety’s offerings include a wide variety of portable, stationary and wireless gas detection systems suitable for large institutions including brands such as Industrial Scientific, RAE Systems, RKI, MSA and Honeywell. Apollo Safety provides ongoing monitoring and management of the maintenance, usage, and alarm data of gas detection systems, which ensures optimal operation, minimal downtime, and the overall safety of everyone onsite.

For more information about the conference, visit www.mahmt.com.

About Apollo Safety

Founded in 1995, Apollo Safety, Inc. has grown to become the leading safety and technical services equipment provider in New England. As experts in gas/toxic leak prevention and detection, Apollo Safety goes beyond simply installing gas detection systems, to provide regular maintenance and monitoring (testing) of the systems to ensure they are continually in optimal working order.

Apollo Safety provides portable, stationary and wireless gas detection systems, sales and support for most major brands of gas detection device manufacturers, as well as service in their “state of the art” in-house service center. The company also provides on-site support with factory-trained technicians for both portable and stationary gas detection systems.

Apollo Safety is a member of the National Safety Council, National Fire Protection Association (NFPA), Rhode Island Fire Chiefs Association (RIAFC) and the Fire Chiefs Association of Massachusetts (FCAM) and is trusted by facilities managers, building owners, landlords, universities, hotels, institutions, government operations and others throughout the region.

A small veteran-owned business (SVOB), Apollo Safety is located at 57 Walnut Street in Fall River, Massachusetts. For more information, call 800-813-5408 or visit www.apollosafetyproducts.net.

 

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Rodman CPAs to Showcase their Firm at College Recruiting Events

Jennifer Minor

Jennifer Minor, MSHR, AAAPM, Director of Administration at Rodman CPAs of Waltham, MA will be on hand at three college fairs to engage with students interested in tax and accounting employment opportunities.

Named one of the largest accounting firms in Massachusetts by the Boston Business Journal, Rodman CPAs is a full service tax and accounting firm serving small and mid-sized emerging and established businesses throughout the greater Boston area. The firm is looking to hire fall interns and tax associates.

Minor will showcase the firm and focus on recruitment at “Beyond the Big Four” event at Bentley University, 175 Forest Street in Waltham, on September 13, 2017 beginning at 5 p.m.

On September 26, 2017, Minor will be at “Meet the Firm’s Night” recruitment event beginning at 5 p.m. at Suffolk University, 8 Ashburton Place in Boston.

On September 28, 2017, from 1 to 3 p.m., Minor will showcase Rodman CPAs at the Massachusetts Society of CPAs (MSCPA) Career Fair & Graduate School Expo, which will be held at the Sheraton Boston Hotel, 39 Dalton Street in Boston.

“Accounting continues to be a popular career choice for its potential for growth and the promise of job security,” explained Minor. “Many are drawn to our firm’s culture, the career coaching and mentoring, as well as our competitive benefits and pay.”

Rodman CPAs has been at the forefront of recruitment for more than 50 years, and remains on the leading edge of tuition reimbursement for a firm of their size. They also offer a collaborative and supportive company culture, flexibility, and comprehensive benefits that include paid time off for volunteering.

About Rodman CPAs

Rodman CPAs provides tax advisory, accounting, and business strategy to small and mid-sized emerging and established businesses. Named one of the largest accounting firms in Massachusetts by the Boston Business Journal, Rodman CPAs offers an innovative and strategic approach with the personal touch of a smaller regional CPA firm. For more than 50 years, Rodman CPAs has been specializing in customized accounting and tax solutions that improve business performance, processes, financial operations, and information technology.

The firm serves as a true business partner, helping clients perform and succeed during each stage of the business lifecycle. As domain experts in alternative energy, the “Green Team” at Rodman CPAs works with renewable energy producers and businesses throughout the U.S. offering tax advisory, financial, accounting services, and Investment Tax Credit (ITC) studies.

Rodman CPAs is an independent member firm of BDO Alliance USA, which enables them to expand services to clients by accessing the resources of BDO USA, LLP and other Alliance members, ensuring greater flexibility, efficiency, and cost-effectiveness. For more information, visit http://www.rodmancpa.com or contact (617) 965-5959.

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Weymouth Club Appoints Assistant Tennis Director to Oversee High Performance Tennis

The renowned Tournament Training Academy at the Weymouth Club, an award-winning family-friendly fitness, wellness and recreation facility catering to residents throughout the South Shore, just keeps getting better. The club recently announced the appointment of tennis professional Tobias Clemens, as Director of High Performance Tennis.

Clemens, a resident of Quincy, is an ATP Division 1 Member who is ATP University Certified and a Certified USTA High Performance Coach. The club’s Assistant Tennis Director, Clemens will oversee the club’s prestigious Tournament Training Academy and High Performance Tennis program.

On the Tour

With a career high professional singles ranking of 191 (in 2006), Clemens is no stranger to the limelight, having enjoyed 10 singles wins over former and current top 50 players including Ernests Gulbis, Younes El Aynaoui, and Jeremy Chardy. He was an ATP Tournament Quarterfinalist Metz 2006 where he lost to former world Number 1 Novak Djokovic.

Collegiate Career

Clemens was the Number 1 singles player for UCLA with 119 career singles wins (the second highest in UCLA history, 2001-2004), and he was Number 2 ranked Collegiate Player in the country (September 2003). Clemens was also three-time All American (2001-2004), Academic All American (2004) and NCAA Championship Runner Up with the team in 2004.

Weymouth Club’s Rising Tennis Stars

Clemens will work with youth in the High Performance Tennis program, coaching them for Division 1 College and professional tennis. As a former Traveling Coach for then world number 3 Nikolay Davydenko (2005, 2006 and 2007), as well as a former Southern Methodist University Men’s Tennis Assistant Coach (2009-2012) and former Technical Director at Peru’s largest tennis academy, Centro Promotor in Miraflores (2013-2015), Clemens is well-suited to take Weymouth Club’s top players to the next level.

“Tobias has done a phenomenal job over the years and is capable of taking our High Performance Tennis program to new heights and direction,” noted Michael Hodge, the Weymouth Club’s Director of Tennis. “Our high performance coaching team is dedicated to helping each player reach his or her full potential.”

The talented Tournament Training Academy/High Performance Tennis coaching team working with Clemens is comprised of Robert Yee of Quincy, MA and Calin Mateas of Braintree, MA who are PTR Professional and USTA High Performance coaches; Shaun Crichlow of Milton, MA, a USTA High Performance coach; and PTR Professionals Alberto Garcia of Chestnut Hill, MA and David Hall of Norwell, MA. Hall was ranked in the Top 200 on Tour and played number 1 singles for Duke University. Mateas’ son plays for Duke University and his daughter plays professional tennis and is currently ranked 616 in the world.

To learn more about the Weymouth Club’s comprehensive tennis programs for youth and adults, visit weymouthclub.com or contact Michael Hodge at 781-337-4600.

About the Weymouth Club

The Weymouth Club is a family-friendly health, fitness, wellness and recreation center, owned and operated by the Goldman family since 1988. Named 2017 Reader’s Choice Award “Regional Favorite GOLD” and “#1 Choice in Weymouth”, the Weymouth Club caters to members and guests from across the South Shore, providing an environment that accommodates individuals of all ages and fitness levels in common pursuit of living a healthy and energetic life.

With 200,000 square feet of space which includes enclosed pools and tennis courts, the state-of-the-art club boasts a wide variety of programs and services ranging from nutrition, fitness, group exercise, and mind/body (yoga, Barre, Pilates), to aquatics, tennis and more. The Weymouth Club is a member of Genavix Wellness Network, a health and fitness facilities partnership focused on empowering individuals and families to take control of their wellness. The club’s “HealthyCare 90-Day Commit to Get Fit Program” is a network program, and may be partially covered by select health insurance carriers.

The W Spa, the Weymouth Club’s own full-service day spa for both members and non-members is featured on-site, along with Bay State Physical Therapy and Milton Chiropractic satellite locations. The Weymouth Club is located at 75 Finnell Drive in Weymouth MA 02188. For more information, call 781-337-4600 or visit http://www.weymouthclub.com.

 

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Volunteer Opportunities for College Students – Old Colony Elder Services Focuses on Recruitment at Local Volunteer Fair

Volunteers are needed! Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding communities, will be on hand at Bridgewater State University college fair to engage with students who are looking to get involved with volunteer and civic engagement opportunities off campus.

Jean-Marie Finn, OCES Volunteer Coordinator, will be representing OCES at Bridgewater State University Volunteer Fair and will showcase all of the ways students can engage with OCES.

“September is the perfect time of year to meet with students to discuss volunteer opportunities they may enjoy getting involved in during the academic year. They are in the midst of receiving course assignments and scheduling their commitments,” noted Finn.

OCES will attend Bridgewater State University’s Community Engagement and Volunteerism Fair on Thursday September 14, 2017 from 11:00 am to 3:00 pm. Bridgewater State University is located at 131 Summer Street in Bridgewater, and the fair will held on the outdoor pedestrian walkway, University Park.

Finn continued, “OCES relies on many volunteers to help provide fundamental services to older adults and people with disabilities so they may be able to live with dignity and independence in their homes and their communities.”

OCES offers a variety of volunteer opportunities in many programs, including the Nutrition Program, Money Management Program and RSVP of Plymouth County. To learn more about volunteer opportunities at OCES, contact Jean-Marie Finn at 508-584-1561 or visit ocesma.org.

About OCES

Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 26 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of elders and people with disabilities by providing essential information and services that promote healthy and safe living. The agency has 235 employees and operates more than 15 programs serving older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

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Food truck and corporate café entrepreneur keeps other food service on the grow.

WORKING HEADLINE: Cooking up opportunity.

Steve Gilman has joined Jay Nuss Realty Group, LLC as an Advisor.

 

DATELINE: BRAINTREE, MA…

 

Steve Gilman of Hingham, and a life-long South Shore resident, has joined Jay Nuss Realty Group, LLC, a Braintree-based commercial real estate brokerage-consulting firm as an Advisor.

 

“Steve is well known by the business community and recently became an important member of our team,” noted Jay Nuss, founder of Jay Nuss Realty Group, LLC, which serves the Southeastern Massachusetts commercial real estate market.  He continued, “As a serial entrepreneur, Steve has significant experience in the commercial real estate arena and is proving to be a valuable advisor to our commercial real estate clients.”

 

Gilman had previously owned and managed an IT Services company prior to operating a Food Truck and Corporate Café business. He looks forward to utilizing that experience to help food service, restaurants, coffee shops, grocery stores, convenient stores and pub clients find tasty locations throughout the South Shore.

 

Gilman is a graduate of South Shore Charter Public School and attended the University of Massachusetts/Boston.

 

Gilman has been active with the Weymouth Rotary for over 10 years and has been Chairman of the Annual Pancake Breakfast. He is also very involved with the Safe Passage project in Guatemala. He was recognized with the Rotary’s Paul Harris Award, Rotary’s highest honor, for efforts above and beyond the call of duty. Gilman has also served for over 12 years on the Educational Foundation of his alma mater, the South Shore Charter Public School based in Norwell.

 

Gilman noted,” Jay Nuss Realty Group, LLC is a great fit for me. My passion for real estate, problem solving and customer service come together in this new position.”

 

One of the focal niches of  Jay Nuss Realty Group, LLC is tenant advocacy and negotiating (and renegotiating) the best transactions for enhancing or enlarging office or industrial tenants’ space.  Over the years, the firm has negotiated transactions on warehouse buildings, mill buildings, nursing homes, research and development buildings, retail centers, medical buildings, mixed-use properties, school buildings, churches, vacant land and various properties owned by non-profit organizations.  The firm also has extensive experience in valuation and consulting on various types of commercial real estate.

 

QR Codes Connect Real Estate

 

To streamline the information gathering cycle, the firm has incorporated QR codes, optimized for viewing on mobile devices, and on Jay Nuss Realty Group, LLC commercial real estate signs to better connect potential tenants and buyers with available properties. Gilman will draw upon his IT background to continue the firm’s path in utilizing the latest technology in real estate.

 

The firm offers a complimentary Greater Boston Area Tenant Leasing Guide which covers everything from analyzing space needs to negotiating rent to finding the right agent, all written in easy-to-understand language. Call the office or visit the website for your complimentary leasing guide.

 

Jay Nuss Realty Group, LLC is located at 439 Washington Street, Suite 107, in Braintree.  For more information, contact Steve Gilman at steve@jaynussrealtygroup.com, (781) 775 4804, or visit the website at www.jaynussrealtygroup.com.

 

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