Between Rounds Bakery Sandwich Café has recently teamed up with Waverly Markets, LLC and the Cohen Family, owners of ShopRite supermarkets in Manchester and East Harford, and will supply baked-fresh-daily bagels to their customers.
As a grocery partner, Waverly Markets, LLC and the Cohen Family will offer Between Rounds signature bagels in their ShopRite bakery departments. The ShopRite stores are located at 214 Spencer St. Manchester and 31 Main Street East Hartford.
Between Rounds is the brainchild of Staten Island brothers Jerry and Joe Puiia, who established Between Rounds cafés in Vernon, South Windsor, Manchester and Tolland
The Puiia hallmark is manufacturing and selling their own bagels, which set them apart from other cafés. The popularity of their bagels inspired the Puiias to partner with independent grocers. The bagels are delivered to grocers fully-baked so no additional labor is required of the bakery department.
Between Rounds Bagels at Independent Grocers
For more than 20 years, Highland Park Markets, which has stores in Suffield, Farmington, Manchester, Coventry and Glastonbury, has been carrying Between Rounds bagels as their privately labeled brand, but switched to the Between Rounds brand name two years ago. West Side Marketplace in Rocky Hill has been carrying the signature brand for four years. Geissler’s Supermarkets, which are located in Agawam, Bloomfield, East Windsor, Granby, Somers and South Windsor, have been carrying them for almost a year. Lyman Orchards Apple Barrel Market in Middlefield and the family-owned Gardiner’s Market in South Glastonbury have just started carrying Between Rounds products.
According to Tom Gardiner of Gardiner’s Market, “Between Rounds is local and very well known. Their products are high quality, consistent and absolutely delicious. Our customers are happy because they know exactly what they are getting with the Between Rounds brand.”
The ShopRite Cooperative
ShopRite is the largest retailer-owned cooperative in the United States, with 45 members who individually own and operate supermarkets under the ShopRite banner. To learn more about ShopRite, visit www.shoprite.com.
About Between Rounds
Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffee and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi.
Between Rounds is expanding. Traditional full-store and kiosk franchise opportunities are available. The company has been selected as a Military Friendly Franchise®, which places Between Rounds Bakery Sandwich Café in an elite group and is testimony to the company’s commitment to supporting military veterans interested in franchise opportunities.
Between Rounds locations include South Windsor, Vernon, Manchester and Tolland. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about Between Rounds franchise opportunities or to inquire about wholesale bagels at grocery stores, contact (860) 291-0323 or visit www.betweenroundsbagels.com.
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