In business, there are only two ways to make more money. Sell more. Or reduce costs. Our guest, Alex Weatherall outlines how to sharpen your pencil and greatly enhance the bottom line. Alex has an MBA from the University of Virginia’s Darden School of Business and more than 30 years of procurement experience in a breadth of industries including food, office products, and pharmaceuticals. He’s held senior positions at Wegmans Food Markets, Office Depot, Staples, Mass General Hospital, and MassGeneralBrigham. In his free time Alex owns and oversees a small retail operation of his own – an upscale gas station and convenience store – and serves on the Board of Directors of the New England Convenience Store and Energy Marketers Association. For more information about Alex, visit https://www.linkedin.com/in/alex-weat…
PR Works Business Way Outside the Box Podcast
Janet Parnes, social conversation and etiquette consultant
Our guest on this segment of “Business Way Outside the Box” is Janet Parnes, a thought provoking social conversation and etiquette consultant. She is also nationally sought after keynote speaker.
Do you spend a lot of time networking and wonder why?
Are the results just not there?
If “Yes” – listen to this podcast. Parnes shares practical techniques that make you and others feel valued, understood and heard.
Topics include –
- Strategy that makes small talk more strategic and comfortable
- Body language that makes others feel valued and heard
- Tips for virtual networking—bridging the distance
- Words that create an instant connection
- Solution to a common conversation conundrum
For more information about Janet Parnes, visit her LinkedIn profile – https://www.linkedin.com/in/janetlpar…
Janet Parnes, social conversation and etiquette consultantRead More
Daniel Mello Guimaraes, CEO, Boston Solar
Let the sun shine. Solar and renewable energy are a bright initiative for both the new Biden administration and locally in Massachusetts for the Baker administration. This episode features the CEO and Founder of the Bay State’s largest solar company – Daniel Mello Guimaraes of Boston Solar.
Daniel left a successful career in commercial banking in Europe and South America to cross the Atlantic and launch Boston Solar. He is fluent in French, Spanish, Portuguese and English. Not to worry, Daniel sticks to English for this segment.
Boston Solar has more than 400 installation each year including residential as well as commercial (spanning manufacturing facilities, office building and churches).
Daniel talks about both the opportunity for savings via tax credits and rebates and the many misconceptions of solar. For information about installation or employment, visit www.BostonSolar.us.
Debi Cramer Thirty Eighth Avenue Photography
Ugly LinkedIn photo?
Some executives favor their high school yearbook likeness. Others just choose to ignore the aging process. Either way, an outdated profile photo is not the best way to represent yourself on LinkedIn, the world’s largest professional network.
Our guest for this segment Debi Cramer, founder and principle photographer at Thirty-Eighth Avenue Photography in Plymouth, MA, outlines “There are a number of professional profile photo ‘no-no’s’ including scowling, wearing sunglasses or clothing items with prints, as well as standing alongside other people – or next to someone’s shoulder and arm in the case of a cropped image.”
A LinkedIn profile photo is also not the best place to show off a cherished boat, sports car or pet. It’s okay to wear ski goggles if you’re a ski resort owner, but not okay if you’re a ski enthusiast and your profession is selling life insurance. It should be noted that NOT having a profile photo doesn’t work in your favor either. Will fellow networkers and recruiters want to connect? Perhaps not. Those who do have a profile photo on LinkedIn may receive up to 21 times more profile views than those lacking profile photos (according to LinkedIn).
Tune in and smile for the camera.
Wendy Green – Hey, Boomer.
Truly outside the box, Wendy Green wasn’t always an entrepreneur. She served hard time on the corporate ladder and was eventually ejected and launched a new chapter.
Wendy’s podcast – Hey, Boomer – has been recognized in the Top 15 podcasts for Baby Boomers by Feedspot.
In 2013, Wendy earned her Certified Professional Coach designation, as well as the Master Practitioner in the Energy Leadership Development Index, through a highly intensive program offered by the Institute in Professional Excellence in Coaching.
In addition to her podcast, Wendy offers a coaching program called “Turn Retirement Upside Down”, an 8 session course that inspires Boomers to embrace an exciting, passionate next step. Wendy is offering our listeners a 30 minute complimentary session to explore the possibilities.
Wendy Green can be reached at www.HeyBoomer.Biz or via Linked at https://www.linkedin.com/in/wendy-green-cpc-heyboomerlive/.
Ken Cheo – Our Sales Coach
Selling in the pandemic? Tacky? Ken Cheo, president and owner of Our Sales Coach, outlines the advantages in selling during the pandemic. Better access to decision makers. Buyers are open to new ideas, products, and services. A veteran of coaching manufacturing, technology and service professional salespeople, Ken also outlines how to create a better pipeline and system to convert new clients. How do we identify our best prospects, how do we reach out to them, how do we have meaningful conversations? Have a sales/marketing plan for the new year. For more information on Our Sales Coach, visit https://oursalescoach.com/
Jack Keniley EOS Facilitator
Business Way Outside the Box welcomes Entrepreneur Operating System (commonly referred to as EOS) facilitator Jack Keniley. As a brew pub pioneer, Wharton Business School graduate and lecturer and Arthur D. Little consultant, Jack understands the many, many challenges of small to mid-market businesses.
In this episode of Business Way Outside the Box, Jack talks about how business owners can exceed their current barriers and build an organization that is more fun, profitable and sellable.
Matt Ward – Referral Consultant
Word of Mouth is often misunderstood and underappreciated. Podcast guest Matt Ward reveals how to not only grease the Word of Mouth engine, but WOW prospects and key influencers at the same time.
Matt built and sold a thriving website design firm based on the book of business he built up via Word of Mouth marketing. Upon exiting that business he formulated how others could benefit from Word of Mouth as well.
Enjoy the podcast and obtain your free copy of Matt’s entertaining and impactful book “More…Word of Mouth Referrals. Lifelong Customers and Raving Fans”.
Host Steve Dubin of PR Works welcomes you to nominate similarly “Way Outside the Box Businesses” for this podcast. Visit www.PRWorkZone.com.
Kevin Dubois, Lapels Dry Cleaning
Not your typical entrepreneur, Kevin Dubois, CEO of Lapels Dry Cleaning with over 100 locations around the world and author of the industry standard “Entrepreneurial Insanity in the Dry Cleaning Business”, talks about franchise opportunity, some of the bumps along the way and how you can avoid some of them. From lemonade stand in front of the Barnstable Fairground to juggling multiple enterprises, Kevin unfolds the pathway to a predictable income and lifestyle. This episode of “Business Way Outside the Box” also pulls back the curtain on independent startups vs. the franchise model. For more information on Lapels Franchise opportunities, visit https://lapelsfranchise.com/
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