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  • Home
  • About Us
    • Steven V. Dubin, President
    • Jennifer Tomasetti
    • Joe D’Eramo
    • Reviews
  • Let PR Work For You
  • PR Services
    • NEW! Courses
      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
    • Franchise Success
    • Social Media
    • Email Marketing & Communications
    • Web Services
    • Press Kit
    • Sales Materials
    • Advertising
    • Podcasting
    • Reputation Management
  • Contact Us
  • Newsroom
    • Case Studies
    • Client News
    • Franchise News
    • Company News
    • PR Works Business Way Outside the Box Podcast
  • Podcast
  • Grassroots Marketing
  • Advertising
  • Email Marketing & Communications
  • Feature Coverage
  • Launches and Events
  • Media Relations
  • Press Kit

Company News

Is your LinkedIn profile working? LinkedIn Leverage seminar outlines how to Link In.

March 14, 2025 //  by admin

Does your LinkedIn profile just sit there like a billboard hidden in a basement? Your LinkedIn profile is a marketing tool. You can revise it and put it to work to attract the more than 1.1 billion LinkedIn members worldwide. The LinkedIn Leverage seminar will show you, step-by-step, how to transform your LinkedIn profile and get it out of the basement.

The seminar will be held on Wednesday, April 23, 9 – 10:30 a.m at the Plymouth Area Chamber of Commerce, located in the Plymouth Industrial Park at 100 Armstrong Road, Suite 204, Plymouth MA 02360.

Seminar participants will learn how to maximize the “Headline” section and use it as a SEO-based sales tool that works best with clear, concise keywords and phrases.

Additionally, attendees will learn how to update the “About” section to underscore the USP (Unique Selling Proposition), problems you solve, expertise you bring to the party and offer simple call-to-action. Another course topic is how to highlight the “Features” section to showcase your work – including photos, testimonials, and stories/case studies.

Steve Dubin and Joe D’Eramo of PR Works, a public relations firm serving clients regionally and nationally, will provide their insights from more than 20 years of helping clients with their LinkedIn presence. 

Reservations are required. The seminar is limited to 30 participants. The cost is $19 per person. RSVP here.

For additional information, contact Steve Dubin, SDubin@PRWorkZone.com, (781) 582-1061.

Is your LinkedIn profile working? LinkedIn Leverage seminar outlines how to Link In.Read More

Category: Company NewsTag: LinkedIn profile, LinkedIn seminar, Plymouth Area Chamber of Commerce

Is your LinkedIn profile working? LinkedIn Leverage seminar outlines how to Link In.

March 11, 2025 //  by admin

Like a billboard hidden in a basement, your LinkedIn profile just sits there. Your Linkedin profile is not a resume, VC or business card.  It is a marketing tool. You can revise it and put it to work to attract the more than 1.1 billion LinkedIn members worldwide.

The LinkedIn Leverage seminar will show you, step-by-step, how to transform your LinkedIn profile.  The seminar will be held at the Plymouth Area Chamber of Commerce offices, located in the Plymouth Industrial Park at 100 Armstrong Road, Suite 204, Plymouth MA 02360 , on Wednesday, is scheduled April 23, 9 – 10:30 a.m.

Seminar participants will learn how to maximize the “Headline” section and use it as a SEO-based sales tool that works best with clear, concise keywords and phrases. Additionally, attendees will learn how to update the “About” section to underscore the USP (Unique Selling Proposition), problems you solve, expertise you bring to the party and offer simple call-to-action. Another course topic is how to highlight the “Features” section to showcase your work – including photos, testimonials, and stories/case studies.

Steve Dubin and Joe D’Eramo of PR Works, a Public Relations firm serving clients regionally and nationally, will provide their insights from over 20 years of helping clients with their LinkedIn presence. 

Reservations are required.  The seminar is limited to 30 participants.  The cost is $19 perperson. RSVP to https://shorturl.at/HL17O. For additional information, contact Steve Dubin, SDubin@PRWorkZone.com, (781) 582-1061.

Is your LinkedIn profile working? LinkedIn Leverage seminar outlines how to Link In.Read More

Category: Company NewsTag: LinkedIn, social media

Taking on the challenge of duplicating success. PR Works ranked in Entrepreneur’s 2024 Top Franchise Suppliers.

November 1, 2024 //  by admin

PR Works, a public relations firm based in America’s Hometown, Plymouth, Massachusetts, has been included in the recently announced Entrepreneur’s “2024 Top Franchise Suppliers”.

PR Works has worked with a wide range of franchise organizations for more than two decades. Founder of the firm, Steven V. Dubin, has also served as President of the New England Franchise Association.

Dubin noted, “Our focus has been to help franchise organizations find their next enthusiastic franchisee. We also support franchisee locations. Franchising is a great method for growing a business concept and providing a proven business model for entrepreneurs to hitch their wagon to. We know that a variety of our PR campaigns have created the visibility and credibility for partnerships to form.”

Whether a franchise is at the starting point or their 100th location, PR Works can assist with PR and marketing for pre-launch, franchise launch, new construction or renovation, grand openings, new products/services, new leadership, community outreach, awards, milestones and more.

“Recognition from Entrepreneur Magazine is gratifying. We’ve put in a lot of effort into earning our own reputation in an industry built on reputation,” he added.

PR Works was included in Entrepreneur’s Top Franchise Suppliers in 2020 as well.

To determine the annual ranking of the Top Franchise Suppliers, Entrepreneur Magazine surveyed more than 1,000 franchisors, from emerging brands that just got started to established companies that have been franchising for decades. Franchisors were asked to identify service providers they and their franchisees use, and to rate their satisfaction with the quality, cost, and value of each supplier’s services.

Entrepreneur Magazine scored each supplier based on the results of the survey, and the top-scoring suppliers in each of 11 categories made it into the ranking.

PR Works helps clients navigate the overwhelming number of marketing choices to determine which avenues will work best within their budget and generate an immediate return on investment.

The PR firm offers PR strategy, press releases, media relations, positioning, podcast development, podcast placement, content management, web services, speaking engagements, social media, email marketing and e-newsletters, sales materials, and direct mail.

PR Works is located at 18 Main Street, Extension, Suite 409, Plymouth, MA  02360. For more information, call (781) 582-1061, email SDubin@PRWorkzone.com, or visit www.PRWorkZone.com.

Taking on the challenge of duplicating success. PR Works ranked in Entrepreneur’s 2024 Top Franchise Suppliers.Read More

Category: Company News, Franchise NewsTag: chain stores, franchise, franchising

How to Host Community Events

October 31, 2024 //  by admin

A Guide for Organizing Food and Blood Drives.

Hosting community events such as food or blood drives is an impactful way to give back and support those in need. These initiatives can bring people together, raise awareness, and directly help vulnerable populations.

Planning these events may seem daunting, but with careful preparation and clear communication, you can create a successful community initiative.

This also allows your organization to be front and center as part of the community.

Here’s a step-by-step guide to help you organize a food or blood drive:

Define Your Goals and Purpose

Before starting, it’s essential to define the specific purpose of your event:

Food Drive: Are you focusing on collecting non-perishable food items for a food bank or local pantry? Will you provide meals to families, or are you targeting a specific cause such as homeless shelters?

Blood Drive: What is the target donation amount? Will you partner with organizations like the Red Cross or a local hospital?

Your goals will guide the rest of your planning process, helping you determine the logistics, timeline, and scale of the event.

Identify Partners and Sponsors

Partnering with local organizations or sponsors can greatly increase the event’s success.

  • For a food drive, contact local food banks, shelters, or community organizations. Many of these organizations have existing frameworks for accepting donations and may also help with promotion.
  • For a blood drive, partner with reputable blood donation organizations, like the Red Cross or a local blood bank. They can provide support, equipment, and trained staff.

Sponsors from local businesses or community leaders may be willing to contribute financially or offer resources such as promotional materials, transportation, or volunteers.

Set a Date and Time

Choose a date and time that works best for your community.

  • Food Drive: Consider hosting it over a weekend or holiday season, when people are more likely to be available and in the spirit of giving.
  • Blood Drive: Blood drives can often be run during the workweek, but weekends may draw more volunteers. Consult with your partner organization for guidance on timing.

Ensure the event doesn’t conflict with other local activities, and consider hosting the drive over multiple days if possible.

Promote Your Event

Promotion is key to ensuring a good turnout. Use a combination of digital and traditional methods to reach your community.

  • Flyers and Posters: Place these in high-traffic areas such as schools, community centers, and libraries.
  • Social Media: Create a Facebook event, post on community forums, and engage local influencers or organizations to spread the word.
  • Local Media: Contact local newspapers, radio stations, and news channels to announce the event.
  • Email Campaigns: If you have access to a mailing list, send out emails to invite people to participate.

Provide all necessary details, such as the location, time, what to bring (for food drives), or any medical criteria for donors (for blood drives).

Organize Volunteers

Volunteers are essential to the smooth operation of any event. For both food and blood drives, you will need help with:

  • Set-up and Tear-down: Volunteers to help arrange tables, boxes, and equipment before and after the event.
  • Greeting and Managing Participants: Welcoming donors, collecting items, and guiding participants.
  • Sorting and Distribution (for food drives): Ensure that the donations are sorted properly and distributed according to plan.
  • Health and Safety Oversight (for blood drives): The organization you partner with will likely provide trained professionals for drawing blood, but additional volunteers may be needed for registration and donor support.

Provide training sessions or briefings for volunteers so they know their roles and responsibilities.

Prepare for the Day of the Event

On the day of the event, make sure everything is organized:

  • For a food drive, have clearly labeled collection bins and sorting stations. Assign volunteers to different areas to manage the intake of goods.
  • For a blood drive, set up stations for registration, pre-screening, donation, and recovery. Make sure medical staff and supplies are ready before the event begins.

Have a contingency plan for issues that may arise, such as bad weather, low turnout, or logistical challenges.

Follow Up After the Event

Once the event is over, it’s important to follow up with participants and partners:

  • Thank Your Volunteers and Donors: Send personalized thank-you notes or emails to all participants, expressing gratitude for their contributions.
  • Report the Results: Share the impact of the event, such as how much food was collected or how many units of blood were donated. Use social media or newsletters to inform the community of the success.
  • Evaluate: Assess the strengths and weaknesses of the event. Take note of any feedback from volunteers and participants, and use it to improve future events.

Next

Hosting a food or blood drive is a powerful way to bring the community together while addressing critical needs. By planning carefully, collaborating with the right partners, and engaging your community, you can create a successful event that has a lasting impact. With every drive, you’re not just collecting food or blood—you’re building a culture of giving and fostering a sense of unity.

How to Host Community EventsRead More

Category: Company News

Entrepreneur Magazine names PR Works as a 2024 Top Franchise Supplier.

October 29, 2024 //  by admin

Entrepreneur Magazine recently announced its Tops of 2024 lists for vendors who serve the franchise industry. PR Works was named to “2024 Top Franchise Suppliers”. PR Works last made the list in 2020.

Over the past two decades, PR Works has worked with a wide range of franchise organizations. Additionally, PR Works Founder Steve Dubin has served as president of the New England Franchise Association. So, you might say we know a thing or two about working with both franchisors and their franchisees.

Says Steve, “Our focus has been to help franchise organizations find their next enthusiastic franchisee. We also support franchisee locations. Franchising is a great method for growing a business concept and providing a proven business model for entrepreneurs to hitch their wagons to. We know that a variety of our PR campaigns have created the visibility and credibility for partnerships to form.”

Whether a franchise is at the starting point or its 100th location, PR Works can assist with PR and marketing for pre-launch, franchise launch, new construction or renovation, grand openings, new products/services, new leadership, community outreach, awards, milestones and more.

“Recognition from Entrepreneur Magazine is gratifying. We’ve put in a lot of effort into earning our own reputation in an industry built on reputation,” he added.

To determine the annual ranking of the Top Franchise Suppliers, Entrepreneur Magazine surveyed more than 1,000 franchisors, from emerging brands that just got started to established companies that have been franchising for decades. Franchisors were asked to identify service providers they and their franchisees use, and to rate their satisfaction with the quality, cost, and value of each supplier’s services.

Entrepreneur Magazine scored each supplier based on the results of the survey, and the top-scoring suppliers in each of 11 categories made it into the ranking.

The rest, as they say, is history.

PR Works helps clients navigate the overwhelming number of marketing choices to determine which avenues will work best within their budget and generate an immediate return on investment. Our offerings include:

  •  PR strategy
  •  Press releases
  •  Media relations
  •  Positioning
  •  Podcast development and podcast placement
  •  Content management
  •  Web services
  •  Speaking engagements
  •  Social media
  •  Email marketing and e-newsletters
  •  Sales materials
  •  Direct mail.

For more information, call (781) 582-1061, email SDubin@PRWorkzone.com, or visit www.PRWorkZone.com.

Entrepreneur Magazine names PR Works as a 2024 Top Franchise Supplier.Read More

Category: Company News

Ready to work LESS? Thinking about partial or full retirement?

September 19, 2024 //  by admin

photo of retired couple

Ready to work LESS? Thinking about partial or full retirement?

Perhaps you’d like to enjoy a slower pace, pursue a new interest, or exercise your wanderlust.

With our new affiliation with Vested Business Brokers we can help.

What makes Vested different?

Vested specializes in the purchase and sale of privately held profitable businesses.  They have buyers ready to go who are seriously interested in acquiring businesses.  Vested buyers are prequalified and ready to buy.

Vested provides realistic solutions and support when selling a business.

  • Over 306,000 pre-qualified, registered buyers, and we attract more each day through our advertising and marketing efforts.
  • An Extensive network of over 100 brokers, working together as a team to get your business sold at the best possible price.
  • National advertising campaigns generates expansive exposure.
  • Work directly with you to provide marketing expertise, sales advice, confidentiality, and support.

Please contact me at (781) 582-1061, SDubin@PRWorkZone.com. We can evaluate your business, tell you more about how we work and what we can do to help you sell your business. Note – We understand that confidentiality is key.

To learn more about Vested Business Brokers, feel free to visit www.VestedBB.com

Ready to work LESS? Thinking about partial or full retirement?Read More

Category: Company News

Learn and Lean in. Free B-B Networking Tips and Session at Plymouth Area Chamber.

June 7, 2024 //  by admin

Want to network with the best of them? 

This event provides a brief 15-minute outline of “Business to Business Networking Best Practices” followed by 60 minutes of Open Networking session to practice your new skills. The live, in-person event is a great opportunity to learn a few networking nuggets and then meet new people.

The entire business community is welcome to participate in this free event. The complimentary B-B networking training and open session is set for Tuesday, June 25, 9:15-10:30 a.m. and will be held at the Plymouth Area Chamber of Commerceofficeslocated at 100 Armstrong Road, Suite 204, Plymouth MA 02360.

Ample free parking is available. Light refreshments will be served.

Other than death, what many professionals fear most is “networking” and meeting new people. This complimentary session kicks off with 15 minutes of how to “engage” with someone at a networking event and then how to “disengage” and move on.

The networking ninjas for the session are networkers from birth including Mike Dwyer of Emplana Career, helping professionals expand their horizons, and Steve Dubin of PR Works and founder of My Pinnacle Network, a series of business-to-business networking groups.

Please RSVP to https://rb.gy/mhipul. For more information, contact Steven V. Dubin, SDubin@PRWorkZone.com, (781) 582-1061.

Learn and Lean in. Free B-B Networking Tips and Session at Plymouth Area Chamber.Read More

Category: Client News, Company NewsTag: business development, business networking

Schmooze with the best of them

May 16, 2024 //  by admin

1 Big Thing: Schmooze School and Session, June 11, 9-11:30 am

This free event provides a brief 15-minute outline of “Schmooze Does” – quick person-to-person networking tips followed by 75 minutes of Open Networking (“Schmoozing”) session to practice your new skills. The Schmooze School and Session will be held at Providence CIC, 225 Dyer St, Providence, RI 02903. Ample public parking is available. Light refreshments will be served. 

Why it matters

Other than death, what many professionals fear is “schmoozing” or “networking.” This complimentary session kicks off with 15 minutes of how to “engage” with someone at a networking event and then how to “disengage” and move on. 

Lead schmoozers

The schmoozing sergeants for the session are networkers from birth Mike Dwyer of Emplana Career, helping professionals expand their horizons and Steve Dubin of PR Works and founder of My Pinnacle Network, a series of business-to-business networking groups. 

Back story

CIC Providence is located in the heart of the Innovation and Design District in Providence. With flexible, professionally managed workspaces, CIC Providence offers all the perks of a modern office so your business can stay laser-focused on impacting the world, not managing an office. CIC Providence is located at 225 Dyer St., Providence, RI 02903

Register now!

If you don’t schmooze, you lose. For more information, contact Steven V. Dubin, SDubin@PRWorkZone.com, (781) 582-1061.

Schmooze with the best of themRead More

Category: Client News, Company News

Other than death, what many complementary medical professionals fear is “networking”.

March 27, 2024 //  by admin

Chiropractors, massage therapists, acupuncturist, reflexologists and other medical professionals know that personal referrals are critical to the growth of their practice. Yet, their stomach clenches as they think of attending a networking event.

This concise, 1-hour Zoom-based online seminar will help alleviate the stress. The Chiropractic Society of Rhode Island is hosting the special event set for Thursday, April 18, 7-8 p.m.

What medical professionals need to know.

The art and skill of networking.  Networking can be taught, practiced and perfected.

Why it matters.

People do business with those who they know, like and trust.  They way to expand that universe is to network.

From handshake to hand off.

PR Works and Emplana Career, are Greater Boston-based companies with over three decades of experience, provide the basics of networking in a 1-hour workshop – complete with an easy-to-use workbook.  Even the age-old art of the handshake IS included.

What medical professionals learn.

  • How to determine the best networking groups.
  • What to expect in a networking environment.
  • Types of networking relationships.
  • What is networking etiquette?
  • What do you bring to the table?
  • Cultivating curiosity.
  • Introverts vs. extroverts. 
  • What is a reasonable ask?
  • Arranging a reasonable networking schedule.
  • Follow through. Follow up.
  • Measuring the results of networking

Eliminate the fear of networking.

The cost is $19.00 per person. RSVP is required. Please RSVP to https://rb.gy/yxfd2k.

Other than death, what many complementary medical professionals fear is “networking”.Read More

Category: Client News, Company NewsTag: business development, networking

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