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Your Web site: A 24/7/365 PR Agent…if you use it right.

October 11, 2008 //  by admin

The Web can be your full-time, round the clock PR agent. If you’re not driving traffic to that site, it’s the proverbial tree falling with nobody to hear it: you’re not making any noise.

There are many affordable ways to drive traffic to your Web site, such as:

  • Blogs – A great place for keyword rich content on your areas of expertise to drive search engine traffic to your site.
  • Ezine or e-newsletters – whether it’s weekly, monthly or even quarterly, by sending out an e-newsletter to existing or potential customers with a link back to your Web site, you can get a substantial amount of traffic.
  • News room – create a newsroom on your Web site to post your press releases. Again, keyword rich content about your area of expertise can only help draw traffic.
  • Press release online distribution sites – PR Web and other online distribution sites give you the opportunity to link back to your site. Because sites like this have so many sites linked to it, your press releases do very well in the search engines.
  • Article sites – just like online distribution sites, article sites give you a chance to post articles and link back to your site. Just like blogs, you can include keyword heavy content to improve your search engine rankings.
  • Reciprocal links – by having other Web sites post a link to your site on their Web site, you can increase traffic to your site and improve your search engine rankings.
  • E-mail signatures – always use an e-mail signature that includes your Web site. You’d be surprised how much traffic this can draw from the curious people you correspond with.

The difference between having a Web site and a Web presence is traffic. Unfortunately, many businesses think that just by building a Web site, the people will come. That only happens in the movies. If you want them to come to your Web site, you’ve got to make it easy for visitors to get there. By following some or all of the above steps, you can be the designated driver.

Your Web site: A 24/7/365 PR Agent…if you use it right.Read More

Category: Company NewsTag: blog, E-Zine, online presence, SEO

Megan Taylor celebrates 10 years with DirectBuy of Greater Vancouver

October 9, 2008 //  by admin

VANCOUVER, COQUITLAM, VICTORIA, AND OKANAGAN, BC…

In 1997, two lifelong friends, Peter Ruetz and Steve Pippy, decided to buy purchased DirectBuy of Greater Vancouver, the leading members-only showroom and home design center that offers merchandise at manufacturer-direct prices. Not too long after that, they hired Megan Taylor work in their reception area. So celebrating Megan’s 10-year anniversary with DirectBuy takes on an added significance.

“Megan’s 10-year anniversary means a lot to us for many reasons. For starters, being in business for 10 years doing anything says something in itself, but to provide enough challenges and opportunity for growth for your employees to want to stay that long says quite a bit about DirectBuy,” said Peter Ruetz, co-owner of DirectBuy of Greater Vancouver. “Megan’s been a wonderful addition to our company from her first day until now. Frankly, it’s impossible for me to think of this place without her here.”

 

Originally hired as a receptionist, Taylor quickly became a jack-of-all trades, helping customers place orders and even working in shipping and receiving. That versatility paid off and she was promoted to service manager, a position she’s held for the past seven years.

A resident of Pitt Meadows, Taylor worked in the medical field prior to her DirectBuy days and holds a medical office assistant’s certification from Douglas College. During her time at DirectBuy, she’s won Corporate’s Ultimate Service Star and attended The Summit conference for DirectBuy’s superior performers.

Said Taylor,“DirectBuy has been a wonderful place to work these past 10 years. What amazes me that even after 10 years, I still learn so much about furniture and the business itself. Another benefit is that there are members I’ve known since my first day until now. I’ve seen them come in and buy wedding invitations, then baby furniture and so on. Plus, Peter and Steve are just amazing people to work for. They’re really more like my family.”

Since 1971, DirectBuy franchises have offered members the opportunity to enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products and accessories by buying wholesale, directly from the manufacturer. With four convenient locations in the greater Vancouver area (Victoria, Vancouver, Coquitlam, and Kelowna), consumers can enjoy a comfortable, country-club setting, where they finally have the financial control of buying direct.

For more information on a DirectBuy membership, visit www.DirectBuyBC.ca. 

About DirectBuy

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 500 manufacturers and their authorized suppliers. Buying direct makes members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. DirectBuy has been serving the greater Vancouver area since 1997. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality.  It’s a comfortable setting, where you finally have the financial control of buying direct. The four DirectBuy showrooms serving the greater Vancouver area are part of more than 160 franchise locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting DirectBuy at 604-552-5255, or visiting www.DirectBuyBC.ca. 

Locations of the four DirectBuy showrooms serving the greater Vancouver area are: DirectBuy of Vancouver, 2659 Lillooet St., Vancouver, British Columbia V5M 4P7; DirectBuy of Greater Vancouver, 91 Golden Drive Unit #1, Coquitlam, British Columbia V3K 6R2; DirectBuy of Central Okanagan, #5 2260 Hunter Rd., Kelowna, British Columbia V1X 7J8; and DirectBuy of Greater Victoria, 350B Bay Street, Victoria, British Columbia V8T 1P7.

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

Megan Taylor celebrates 10 years with DirectBuy of Greater VancouverRead More

Category: Client News, Franchise NewsTag: DirectBuy

Boys and Girls Club Annual “Club Haunt” Halloween Event To be held October 24th, 25th & 26th at Marshfield Fairgrounds

October 9, 2008 //  by admin

DATELINE: MARSHFIELD, MA… It’s time for the Boys and Girls Club of Marshfield’s annual Club Haunt event! Dress in costume and get ready for a fun-filled spooky evening of entertainment! Club Haunt will be held at the Marshfield Fairgrounds on October 24, 25 and 26th. Gates open at 6 p.m. Admission is $12 per person and covers all haunted activities.

Club Haunt offers affordable family fun and also makes for a great date night with plenty of frightening activities, spooky characters and games for all ages. Activities include a family hayride, which is “not-so-scary” and meant for young children, as well as a “scare you witless” haunted hayride. Club Haunt dining is available at an additional charge and will be provided by Crest Family Catering in Hanover.

More than 75 volunteers and staff work tirelessly to pull off this successful annual Club Haunt event. Each year, approximately 2,000 to 3,000 people attend.

“This is one of our biggest events drawing families from far and wide. There’s something for everyone. People with very young children can enjoy the spooky, yet not scary, hayride and games. Older children and adults will enjoy a more frightening haunted hayride and Club Haunt experience,” said the club’s Executive Director Greg Jackson. “A lot of people attend the event in costume. It’s a really good time and it raises money for a good cause.”

Proceeds from the Club Haunt benefit the Boys and Girls Club of Marshfield. The privately funded, non-profit club hopes to raise at least $10K to support programming.

Tickets are available at the Club Haunt entrance. Discounted tickets may be purchased in advance at the Boys and Girls Club of Marshfield, Pre-Game Sports in Webster Square or at The Little Gym in the Christmas Tree Shop plaza.

For more information, visit marshfieldboysandgirlsclub.com or call 781-834-CLUB (2582).

About the Boys and Girls Club

The Boys and Girls Club of Marshfield’s purpose is to establish a safe haven for recreation, which includes a variety of supervised activities for greater than 4,000 youths (between the ages of 6 to 18 years old) within the town. The Boys and Girls Club of Marshfield has five Core Areas: Character and Leadership; Education and Career; Health, Sport Fitness Recreation and Life Skills; The Arts; and Technology. These Core Areas serve as the foundation for all programming.

As a privately-funded, non-profit organization, the Boys and Girls Club of Marshfield relies tremendously on the generous philanthropic support of individuals. Financial gifts assist in providing the financial strength necessary to continue the club’s mission “to enable and inspire all young people to realize their full potential as productive and responsible citizens, as well as become tomorrow’s capable leaders.”

For more information about the Boys and Girls Club of Marshfield, please contact (781) 834-CLUB (2582) or visit the website at MarshfieldBoysAndGirlsClub.com or write to the club at P.O. Box 311, Marshfield, MA 02050.

Boys and Girls Club Annual “Club Haunt” Halloween Event To be held October 24th, 25th & 26th at Marshfield FairgroundsRead More

Category: Client NewsTag: Boys and Girls Club of Marshfield, Club Haunt, Marshfield Haunted House

Old Colony Elderly Services Alerts Elders and Disabled Veterans of October 15th Filing Deadline for Economic Stimulus Payment

October 8, 2008 //  by admin

Old Colony Elderly Services, Inc. (OCES) alerts retirees and disabled veterans who don’t normally file a federal income tax return that they may be eligible to receive an Economic Stimulus payment of between $300 and $600 depending on their circumstances.

According to the IRS, there are an estimated 117,000 retirees and disabled veterans in Massachusetts who normally don’t file a federal income tax return but may be eligible for the stimulus payment.

OCES is a private, non-profit Aging Services Access Point (ASAP) that provides valuable programs and services to seniors, their families and caregivers. The agency can provide guidance to seniors and disabled veterans who need assistance filing a federal tax return prior to the Economic Stimulus deadline of October 15th.

According to the IRS, older Americans and disabled veterans who have no tax liability and who have no requirement to file a tax return because their income is too low or nontaxable, may receive a stimulus payment of up to $300 ($600 for married couples) plus a $300 payment for each qualifying child.

According to Diana DiGiorgi, OCES’ Executive Director, “It’s imperative that seniors and disabled veterans file before October 15th in order to receive payment. We can assist seniors and disabled veterans in determining if they meet eligibility requirements to qualify. By law, the IRS cannot disperse any payments after December 31st, so we strongly urge anyone who believes they are eligible to file a return; contact a tax professional; or contact us for more information.”

OCES serves elders, their families and caregivers in the towns of Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleboro, Pembroke, Plymouth, Plympton, Rockland, Stoughton, Wareham, West Bridgewater and Whitman.

To inquire about Economic Stimulus Payments, contact OCES at (508) 584-1561.

About Old Colony Elderly Services

Incorporated in 1974, Old Colony Elderly Services (OCES) is one of 27 private, non-profit Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts.

The organization’s mission is to provide services that support the dignity and independence of elders by helping them maximize their quality of life; live safely and in good health; and, prevent unnecessary or premature institutionalization.

The agency has 130 employees and operates more than 12 programs serving elders, their families and caregivers. For more information call (508) 584-1561 or visit the website at www.oc-elderly.org

Old Colony Elderly Services Alerts Elders and Disabled Veterans of October 15th Filing Deadline for Economic Stimulus PaymentRead More

Category: Client NewsTag: elder services

Meadow Brook Townhomes, West Bridgewater, Announce New Board of Trustees

October 8, 2008 //  by admin

DATELINE: West Bridgewater, Massachusetts…

 

Meadow Brook Townhomes, West Bridgewater are pleased to announce the election of five new members to its Board of Trustees. They are Meadow Brook residents Rami Itani, Paul Mulcahy, David Rossman, Peter Dearing and Narika O’Connell.

 

In related news, after four years, the Meadow Brook Townhomes condo association was recently taken over by the tenants.  Also, Bristol South Management of Raynham, MA owned and managed by Russ Yule, is the new management company that took over the day to day operations of the

association.  

 

“A condominium association is not simply a group of neighbors getting together to make decisions about their condos in a social setting.  Rather, it is a legal entity that is guided by the by-laws and other governing rules and regulations,” noted Rami Itani, resident, trustee and executive with Stonebridge Homes, the developers of Meadow Brook Townhomes.

He added, “Both tenants and Management Company agree that oversight was needed to build an effective organization that benefits current and future residents.”

 

For more than 20 years, the developer of the Meadow Brook Townhomes, the Stonebridge family of companies, based in South Easton, Mass., has built numerous communities in the Northeast United States. Today, Stonebridge has focused on building in the southeastern towns of Massachusetts which include Abington, Easton, Raynham, Taunton, Franklin, West Bridgewater, Pembroke, Whitman and Norwell. The styles of communities vary between condominiums and custom single family home designed by an award-winning in-house architect who is customizing dream homes for individuals, couples and families. Each one of the projects is built with the same commitment for quality and satisfaction.

 

Please more information visit www.stonebridgehomesinc.com or call 508.230.2300.

 

 

 

Meadow Brook Townhomes, West Bridgewater, Announce New Board of TrusteesRead More

Category: Client NewsTag: Meadow Brook Townhomes, West Bridgewater

Winner of Plymouth Lions Club raffle picks up his ‘Vette.

October 8, 2008 //  by admin

PLYMOUTH, MASSACHUSETTS…

The winner of the Plymouth Lions Club raffle, Douglas Waters of Braintree, recently drove off the lot of Tracy Chevrolet Cadillac with his grand prize: a 2007 Corvette convertible.

The Corvette, from Tracy Chevrolet Cadillac, is valued at $52,500. The Plymouth Lions Club sold chances for the Corvette at $100 a piece to help raise funds for the Lions Eye Research Fund. After covering costs for the Corvette and other expenses, the raffle netted $17,000—100 percent of which will go to the Lions Eye Research Fund.

Plymouth Lions Club President, John Davis, of Overhead Door Company of Boston, and Raffle Fundraiser Chair Chip Anderson, of Powder Horn Press in Plymouth, presented the new Corvette to Mr. Waters. Jeff Tracy, president of Tracy Chevrolet Cadillac, was also on hand to turn the keys over the lucky winner.

“The Lions Club is one of the world’s great charitable organizations, not only for their contributions to research for the treatment of preventable blindness, but relief efforts for natural disasters, scholarships for local students and so much more. We’re thrilled to have been part of the Plymouth Lions Club’s raffle to help them to continue the vital contributions they make to our community and throughout the world,” said Jeff Tracy, president of Tracy Chevrolet Cadillac.

Tracy Chevrolet Cadillac is no stranger to helping out local causes and the community. Tracy recently held a fingerprinting and child car seat inspection events and honors local high schools students with the monthly “Driven Student” award. In addition, Tracy Chevrolet Cadillac is an official green partner of Plymouth Rock Studios.

For more information on Tracy Chevrolet Cadillac, you can visit www.tracymotors.com or head on over to the showroom at located at 137 Samoset Street, just off exit 6 on Route 3. You can also call (800) 640-2884.

So easy at Tracy Chevrolet Cadillac

For more than 80 years and three generations of dealers, the Tracy family has made it so easy for customers on the South Shore and greater Plymouth area to purchase new and used automobiles. Since its beginnings in 1992, Tracy Chevrolet Cadillac has emphasized first-rate customer service and straightforward, bottom-line pricing with fair trade-ins every time–without the games or gimmicks you find at other dealerships. For more information on new and used trucks and automobiles, you can go to www.tracymotors.com or stop by the dealership, conveniently located at 137 Samoset Street, just off exit 6 on Route 3. For more information, or to make a service appointment, you can also call (800) 640-2884.

 

Winner of Plymouth Lions Club raffle picks up his ‘Vette.Read More

Category: Client NewsTag: MA, Plymouth, used car, used truck

Lyons & Wolivar, Inc. (L&W Investigations) named exclusive vendor Turner Bros. of Oklahoma City, Oklahoma

October 7, 2008 //  by admin

WESTBOROUGH, MASSACHUSETTS…

 

L&W Investigations, the foremost private investigations firm specializing in insurance claims, recently started working with Turner Bros. LLC to be the Oklahoma City-based company’s vendor for workers comp investigations across the United States. 

Turner Bros. specializes in transportation and crane and rigging equipment. Serving 48 states, Turner Bros.’ area of expertise is in running and servicing 50-650 ton cranes, with heights up to 430 feet.

In business for more than 60 years, Turner Bros. operates five truck terminals, each equipped with trucks and trailers with individual carrying capacities ranging to 225 tons. The fleet, consisting of both company-owned and lease equipment, is capable of transporting a wide range of cargoes, including equipment with special size or weight requirements.

“Turner Bros. is a very welcome addition to our roster of clients,” said Neal Lyons, chairman and CEO of L&W Investigations. “With our network of investigations territories across the U.S. and Canada, as well as the Hawaiian Islands and Puerto Rico, we have the bandwidth to serve a national client the size of Turner Bros. while maintaining a very strong presence in each individual market. That’s a combination very few investigations firms can offer.”

L&W Investigations is not your typical private investigations firm because it works exclusively on workers compensation, disability, liability, auto and property claims for organizations ranging from insurance companies to third-party administrators, self-insured companies to law firms and municipalities.

L&W employs seasoned investigators who specialize in investigating insurance cases (or claims). All L&W investigators go through extensive training and have access to the most state-of-the-art surveillance equipment. L&W’s service offerings include: surveillance; statements; activity/disability checks; asset/background investigations; and medical audits/clinic inspections.

For information on Turner Bros., please visit their Web site at www.turnerbros.com. For more information on L&W Investigations, Inc, you can call their corporate offices at (508) 616-9370 or visit the Web site at www.lwinvestigations.com.

Not your everyday investigations firm

L&W Investigations, Inc. specializes in insurance claims. In addition to nationwide coverage, L&W investigators are highly trained specialists equipped with state-of-the-art surveillance technologies and other advanced systems to provide second-to-none results and service. That includes online case status reports, video delivery by digital download or CD, DVD or VHS tape, rush services at no extra charge and much more.

L&W Investigations territories are located across the U.S. and the Hawaiian Islands as well as in Canada and Puerto Rico.

For additional information, visit the Web site at www.lwinvestigations.com or contact L&W’s corporate headquarters located in Westborough, Massachusetts, at (508) 616-9370.

Lyons & Wolivar, Inc. (L&W Investigations) named exclusive vendor Turner Bros. of Oklahoma City, OklahomaRead More

Category: Client News, Franchise NewsTag: Lyons Wolivar

South Shore Skin Center to Hold a “Look Your Best” Cosmetic Seminar On October 22nd

October 7, 2008 //  by admin

On Wednesday, October 22, 2008, South Shore Skin Center, a leading cosmetic dermatology office treating a vast clientele south of Boston, will hold a “Look Your Best” Cosmetic Seminar featuring Fraxel® Laser Systems from 6 to 9 p.m. at the Indian Pond Country Club, 6 Country Club Way in Kingston.

Admission is FREE. The “Look Your Best” cosmetic seminar will feature Fraxel Laser technologies; Botox; fillers; laser treatments; chemical peels; medical facials; laser hair removal and microdermabrasion. SkinMedica and Vivité product representatives will also be on hand to discuss the latest skin care products.

South Shore Skin Center is the only provider in the area offering the advanced technology of Fraxel re:store and Fraxel re:pair laser systems. Both Fraxel laser treatments have been approved by the FDA to treat a variety of cosmetic conditions. Dr. Richard Eisen, a board certified dermatologist at South Shore Skin Center and recognized leading expert in the field of laser therapy, will discuss the exciting anti-aging benefits of the revolutionary Fraxel re:store and Fraxel re:pair.

Gift bags will be given to all who attend and special raffles will be held. Raffle prizes include a facial, microdermabrasion treatment, chemical peel or other cosmetic treatment (valued at up to $650).

Light refreshments will be served.

Space is limited. To reserve your seat, contact South Shore Skin Center at (508) 503-8513.

South Shore Skin Center

Founded in 1984, South Shore Skin Center is one of Massachusetts’ most progressive dermatology practices offering a wide range of medical, surgical and cosmetic services.

Cosmetic services include Gentle YAG, innovative Laser, IPL (Intensive Pulse Light), Thermage and treatments for age spots, acne scarring, birth marks, tattoos and more. South Shore Skin Center offers a full range of affordable anti-aging services including Botox, wrinkle fillers, Microdermabrasion, laser skin resurfacing and chemical peels.

South Shore Skin Center offices are located at 223 Chief Justice Cushing Highway, Suite 202 in Cohasset, Mass. (781) 383-3340, and 45 Resnik Road, Suite 102 in Plymouth, Mass., (508) 747-0711. For more information, visit their website at southshoreskincenter.com.

South Shore Skin Center to Hold a “Look Your Best” Cosmetic Seminar On October 22ndRead More

Category: Client NewsTag: cosmetic

“Boo at the Zoo” is coming to Buttonwood Park Zoo in New Bedford, MA

October 7, 2008 //  by admin

Buttonwood Park Zoo¹s “Boo at the Zoo” will take place this year on October

17-19 and 24-26.  The event runs from 6 to 9pm each evening. ³Boo at the Zoo² is sponsored by Bristol County Savings Bank. The whole zoo will be filled with fun Halloween decorations and is the ideal way for families to celebrate Halloween together.

 

“Boo at the Zoo” features candy treat stations, a hay maze, a Friendly Haunted Forest (for younger children), a Batman Haunted House (for older kids), a lighted pumpkin patch, wagon rides and train rides, a gruesome touch table, and Kids¹ Craft Time. Halloween specialty items will be available in the Bear¹s Den Café and North Woods Gift Store.

 

The proceeds from “Boo at the Zoo support the Zoo¹s educational and family programs. Admission is as follows: Zoo Members: $5 adults, $3 children;

Nonmembers: $9 adults, $7 children; under 3 free. For more information, visit www.bpzoo.org. Buttonwood Park Zoo is located at 425 Hawthorn Street, New Bedford, MA 02740.

“Boo at the Zoo” is coming to Buttonwood Park Zoo in New Bedford, MARead More

Category: Client NewsTag: Boo at the Zoo, Buttonwood Park Zoo, Halloween

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