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Launch of Precision Testing Laboratories heralds a new testing paradigm to aid addiction recovery.

DATELINE:  STURBRIDGE, MA…
Physicians, treatment programs, and residential recovery facilities throughout the region have gained a strong ally in their effort to help people in recovery from substance addiction with the launch of Precision Testing Laboratories, Inc. in Sturbridge, MA.

David Fromm, President of Precision Testing Labs, explains the lab’s objectives, “Precision’s testing paradigm is employed to help people in recovery from substance abuse maintain abstinence and redirect attention toward recovery which formerly may have gone toward planning relapse. By employing frequent, therapeutic drug testing early in the recovery process, we hope to help patients gain a foothold in the often-difficult beginning of sobriety. We believe that if a recovering addict can be convinced that further abuse will certainly be detected then the consequences which may attach to relapse can be brought to mind in starker relief. There are very few medical tools to aid in recovery from chemical addiction. High quality clinical testing is certainly one of them if properly employed. It is our mission to bring this tool to the recovering addict wherever and whenever medically ordered”.

Precision’s staff is dedicated to serving the needs of people in recovery by providing a level of vigilance and involvement that is rarely found in the delivery of laboratory services. Precision will aid in the completion of necessary paperwork, provide comprehensive interpretation of results and customized analyses of trends in an individual’s testing record.

In addition, Precision offers testing for patients involved with longer-term pain management. Testing aids physicians providing pain care by ensuring that patients are taking their medications and that the dosages are appropriate. Testing also detects un-prescribed drugs and street drugs which could lead to life-threatening interaction or overdose.

Fromm believes Precision Testing Laboratories is already playing a unique role in the recovery community, “As the only lab founded and primarily dedicated to serving those in recovery, we are building relationships with physicians, treatment facilities, and residential programs which share our paradigm of therapeutic, recovery-focused testing. We don’t employ the cookie cutter approach too often found in larger, less focused laboratories. We view proper, therapeutic testing as an integral component of the recovery process and Precision Testing Laboratories as a strong ally and partner serving the needs of patients and those who are dedicated to helping them”.

Precision Testing Laboratories, Inc.
Precision Testing Laboratories, Inc. is a licensed clinical laboratory, which is affiliated with UMASS Medical Center, and is committed to serving people in recovery from substance addiction and those in the treatment community who work to help them.

In compliance with state and federal laws and insurance guidelines, Precision Testing Laboratories only performs medically necessary testing documented by a physician’s order. Precision performs fast, accurate, and reliable testing for a wide range of drugs including alcohol, as well as several adulterants commonly used to mask test results.

Precision’s clinical testing provides a thorough overview of drugs present and absent, as well as a record of drug levels over time, giving the care provider a targeted picture of the patient’s status, as well as a longer view that can be helpful in evaluating progress in treatment and verifying patient compliance. In addition, Precision offers discrete onsite collection to facilities and patients’ residences and provides results by fax, mail, or online to authorized recipients.

Precision Testing Laboratories, Inc. is located at 46 Hall Road in Sturbridge, MA 01566. For more information about Precision Testing Laboratories call 1-774-241-0638, email info@precisiontestinglabs.com, or visit www.precisiontestinglabs.com.

Launch of Precision Testing Laboratories heralds a new testing paradigm to aid addiction recovery.Read More

DirectBuy of Toronto North named top New Member Purchase Centre of the Year

MARKHAM, ON…

DirectBuy, the leading members-only showroom and home design centre that offers merchandise direct from manufacturers and their authorized suppliers, is proud to announce that DirectBuy of Toronto North, led by franchise owners Steve and Kary Tratner, recently received the highest honour for new member purchase volume awarded to franchises – New Member Purchase Centre of the Year.

“We feel very proud to have been chosen for this award. Seeing the enthusiasm of our members realizing their dreams is remarkably gratifying for us as franchise owners,” said owner Steve Tratner. “It’s just as rewarding to witness the dedication and hard work of our service staff pay off with recognition as New Member Purchase Centre of the Year.”

DirectBuy centres had the opportunity to qualify for New Member Purchase Centre of the Year based on new member purchase volume — a reflection of the overall happiness and value members are experiencing through their DirectBuy memberships, while also signifying continued excellence in customer service. To earn this award, centres were ranked according to the highest percentage of new members who placed their first order within 12 months of joining DirectBuy. The qualification period for award consideration was October 2007 through September 2008.

For their achievement, DirectBuy of Toronto North received on-stage recognition at DirectBuy’s International Sales & Service Conference, a plaque commemorating their success and acknowledgment in BuyLines – the company’s network-wide newsletter.

Earning company-wide recognition is something the Toronto North showroom does very well. Since opening their doors in June of 1997, the franchise has been named Service Centre of the Year and Canadian Merchandise Centre of the Year numerous times.

“Working to constantly improve customer service is something our service staff takes very seriously,” co-owner Kary Tratner continued. “We strive to elevate the shopping experience for our members while continuing to provide them with tremendous selection and savings.”

Steve and Kary Tratner own and operate the 21,800 sq. foot DirectBuy of Toronto North showroom, conveniently located at 205 Torbay Road Unit 12 in Markham, ON. DirectBuy offers consumers a comfortable, welcoming setting and design centre where they finally have the financial control of buying direct.

DirectBuy of Toronto North offers area residents thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 500 top manufacturers and their authorized suppliers. To assist members with their home renovation projects, DirectBuy employs product specialists who are specially trained across five major product categories: Home Furnishing, Home Improvement, Flooring, Accessories, and Entertainment/Outdoor.

DirectBuy members also have access to renowned designer Christopher Lowell.  Lowell has designed twelve room settings – created exclusively with products available through DirectBuy – using his Seven Layers of Design.  An innovative approach to home décor, The Seven Layers of Design keeps homeowners on budget and from feeling overwhelmed by their project.

DirectBuy Membership

Consumers who are interested in joining DirectBuy of Toronto North are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s unique business model.  The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise. 

To request a “Free Insider’s Guide to Buying Direct” and a Visitor’s Pass to learn more about the superior value and benefits of a DirectBuy membership, call 905-948-1911 or visit www.directbuy.com.

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 500 brand-name manufacturers and authorized suppliers in Canada and more than 700 brand-name manufacturers and their authorized suppliers in the United States.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

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J.P. Licks’ Offers Treats that Warm the Heart in February

Cupid would approve of J.P. Licks’ line of hot and cold treats that are being offered during February. The award-winning homemade ice cream café with eight shops in and around Boston offers something for everyone to enjoy this month.

Spice Things Up with El Diablo!

Warm up with J.P. Licks’ award winning El Diablo Hot Chocolate! Having recently won the Harvard Square People’s Choice Award, El Diablo Hot Chocolate is made with J.P. Licks’ homemade hot chocolate mix and an added kick of cayenne pepper!

Looking for a dessert with real “spice”? Back by popular demand, J.P. Lick’s offers a “hot” El Diablo sundae made with cinnamon and cayenne peppered chocolate ice cream, hot fudge, whipped cream and sprinkled with hot cinnamon hearts.

New at J.P. Licks – Rain Forest Alliance Coffee!

February is Specialty Coffee Month and J.P. Licks is proud to introduce their first Rain Forest Alliance coffee, “Don Telmo Reserva” from Colombia. It’s certified organic, shade grown and bird-friendly, and the Rain Forest Alliance seal ensures that everyone in the chain (growers, harvesters, processors, and Mother Earth) gets fair treatment and compensation.


The bean brews a lovely cup of coffee, in fact, it’s one of the smoothest Colombian flavors; very well balanced with slight notes of chocolate.

Valentine’s Day Cakes

Don’t forget to pick up your Valentine’s Day cake! Recognizing that there are just as many “vanilla lovers” as there are “chocolate lovers”, J.P. Licks is rolling out two new ice cream cakes this year. For those who are “pure of heart”, J.P. Licks is offering an Elegant Vanilla cake, made with J.P. Licks’ homemade ultra-rich vanilla ice cream and topped with a vanilla ice cream icing and a red heart. Those looking to quell their chocolate craving will love J.P. Licks’ Chocolate Covered Oreo cake made with Oreo ice cream generously covered in decadent chocolate ganache and topped with a red heart.

From now until February 14th, J.P. Licks Cash Cow loyalty cardholders will receive an extra $5 in rewards with a Valentine’s cake purchase. Not a Cash Cow card holder? Simply visit J.P. Licks to get one and register it to start earning rewards.

Double Points During February

J.P. Licks Cash Cow loyalty cardholders will earn rewards twice as fast in February. For every $25 spent, patrons earn $5 when they use their registered Cash Cow card.

J.P. Licks stores can be found at Coolidge Corner, Davis Square, Harvard Square, Mission Hill, Newbury Street, Newton Centre, West Roxbury and Jamaica Plain. Visit www.jplicks.com to check store hours

February’s Featured Flavors

Special ice cream flavors for February include Coconut Crème, Chocolate Orange, El Diablo, Chocolate Peanut Butter Ripple, Cheesecake Brownie, Fresh Banana, Black Raspberry Chip Lowfat Yogurt, Mango Sorbet and Chocolate Pudding Lactose Free.

“In February, when daylight is short and the snow keeps piling up, we all need a little boost. One of the best ways to lift your spirits and to make others happy as well is by pleasing the palate,” noted J.P. Licks founder Vince Petryk.

Best of Boston and Beyond

For more than 27 years, J.P. Licks has been serving homemade ice cream, frozen yogurt and other specialties in their eight Kosher-certified shops in and around Boston. They have won, literally, hundreds of awards over the years. Most recently, J.P. Licks has received six “Best of Boston’s” from Boston Magazine; 10 consecutive “Best” awards from the Boston Phoenix Reader’s Poll and three consecutive “Bests” from The Weekly Dig magazine. J.P. Licks was also chosen as Greater Boston Chamber of Commerce’s “Small Business of the Year” in 2007.

Additionally, J.P. Licks roasts their own fair trade and organic coffee beans in the Jamaica Plain store AND they cater ice cream parties, too. Visit the website at jplicks.com for even more information.

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Hotel-Inntell.com Offers Sales Training Seminars to Hotels throughout New England

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Hotel-Inntell.com, LLC, the premier resource for hospitality meeting industry data in New England, has recently announced the availability of complimentary on-site sales training seminars for the hotel industry.

Led by Joseph A. Rogan, Managing Director of Hotel-Inntell.com, based in Lynnfield, Mass., the sales training seminars are geared towards hotel sales teams looking to increase business. During a one-hour interactive prospecting session that takes place on-site, Rogan trains the sales team to:

· Utilize meeting intelligence data to identify the best potential customers

· Perform an industry segment analysis to better understand where to find business

· Focus sales efforts on selling to the best potential customers based on their actual volume

· Perform a lost business analysis

Sales teams will also learn about top prospecting strategies, from account volume and need dates to marketing strategies.

“These training sessions will help hotel sales professionals to make better and more informed sales decisions which ultimately leads to increased sales productivity, performance and accountability,” noted Rogan.

Innovative, Comprehensive Online Resources for Hotels

Hotel-Intell.com is the premier resource for meeting intelligence. For more than 10 years, Hotel-Inntell.com, LLC has been providing comprehensive, accurate and up-to-date meeting information to hotels throughout the East Coast. Through Hotel-Inntell.com’s proprietary interactive database tool, hotels can compile, manipulate, analyze and utilize competitive data that is specific to their needs and preferences. In addition to Hotel-Inntell.com’s user friendly subscriber intelligence tools, the company offers complimentary, on-site prospecting training to hotel sales teams looking to increase business.

Hotel Inntell.com’s cutting edge technology delivers competitive meeting intelligence in a customizable, user-friendly format that enables subscribers within the hospitality industry to gain and maintain their competitive edge. The company is located at 30 Lynnbrook Road in Lynnfield, Mass. For more information or to register for your onsite session, visit the website at www.hotel-inntell.com or contact jrogan@hotel-inntell.com or (781) 592-9700.

Hotel-Inntell.com Offers Sales Training Seminars to Hotels throughout New EnglandRead More

How to keep your blog out of the courtroom

Emily C. Shanahan
Emily C. Shanahan

BOSTON, MASS.

Businesses and individuals create blogs for a variety of reasons – to demonstrate their expertise on a particular topic; improve search engine rankings for their Web site; sell a product or service; or just to create a forum to express opinions.  No one, however, starts a blog with the intent of being sued. Yet, according to Boston-based Tarlow, Breed, Hart, & Rodgers, P.C. (TBHR), the potential for a lawsuit arising out of your blog is real and greater than you may realize.

“When it comes to a blog, where you get your material and how you use it can land you in hot water just as much as, if not more than, what you say.  Using unauthorized photos, failing to properly credit a source you quote, using copyrighted material, or allowing comments that contain any of the above can open the door to a lawsuit. That’s not why most people start blogs,” said Emily C. Shanahan, an associate at TBHR.

There are some steps you can take to help ensure your blog sticks to its intended purpose without making you or your company vulnerable to a lawsuit:

  • Screen comments on your blogs – Stay in control of the content of your blog either by not allowing comments or by clearly defining from the outset what standard posted comments have to meet.  If they don’t, delete them.  That being said, don’t play editor of your users’ comments.
  •  If you quote them, give them credit – Trying to pass off somebody’s words as your own can lead to big trouble. If you’re going to quote somebody, keep it short and always credit the person who said it and in what publication. 
  • Using photos and images – Just because you find an image on the Internet does not mean you have permission to use it. When it comes to artwork, use only what you create, own the license for, pay to use or know to be free stock photography or clip art.
  •  Celebrities – While using celebrities as fodder for your blog might make for entertaining content, it could open the door to a defamation lawsuit if you’re not careful. Even associating a celebrity’s name and/or image with your blog in a positive manner can lead to trouble down the road if you don’t have his or her permission.
  • Company trademarks – Do not use in your blog trademarks that you do not own or are not licensed to use. You can, however, mention another company by name. As a precaution, you may want to mention if the company’s name is trademarked.

“A lot of this stuff is common sense, but many businesses seem to check their common sense at the door when they start up blogs,” said Shanahan. “Your blog is meant to give you a business advantage, not put you out of business. So when it comes to most blog posts, if you have a doubt about whether or not a post could be taken the wrong way or puts you at risk, consult your attorney. Better safe than sued.”

This release is not intended to be, nor should be construed as, legal advice.

About Tarlow, Breed, Hart & Rodgers, P.C.:

Formed in 1991, Tarlow, Breed, Hart & Rodgers, P.C. is committed to providing high quality, comprehensive legal services to its clients.  Featuring a breadth and depth of experience and perspective usually found only at larger law firms, Tarlow, Breed, Hart & Rodgers. P.C. offers sophisticated legal counsel to entrepreneurs, businesses, individuals, families, and institutions.

Tarlow, Breed, Hart & Rodgers’ areas of expertise include corporate law, employment matters, mergers and acquisitions, litigation and dispute resolution, estate planning, taxation, real estate, bankruptcy, and municipal law.

The offices of Tarlow, Breed, Hart & Rodgers, P.C. are located at 101 Huntington Avenue, Prudential Center, in Boston, MA 02199. For additional information, or to arrange for a consultation, please call 1-617-218-2000, e-mail info@tbhr-law.com, or visit www.tbhr-law.com.

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Dr. Joseph Santelli Addresses the Dental Needs of Baby Boomers with Educational Mini-Implant Dentistry Seminars

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Dr. Joseph Santelli, DDS, PC of the Center for Progressive Dentistry in Duxbury addresses the dental needs of the Baby Boomer population by offering free educational seminars about the wonders of Mini Dental Implants.

Dr. Santelli’s “Purple Cow” Mini Dental Implant (also known as mini-implant) educational seminars are specifically geared toward the 55+ community. The one-hour presentations give a complete overview of who would be a good candidate for mini-implants; the mini-implant procedure itself as well as the cost of mini-implants. Dr. Santelli is the third person in the entire U.S. to have been awarded a Master’s in Mini Dental Implant technology and he has made them his specialty. He is a member of the International Academy of Mini Dental Implants and is the only mini-implant provider in the area who does mini-implants as well as the follow up restoration.

“Many baby boomers are just beginning to experience the dental issues that come with age. If a tooth needs a root canal, post and then a crown, very often mini-implants are the FIRST choice of treatment. The mini-implant route is less expensive and will last longer,” explained Dr. Santelli.

Over 55 communities, retirement communities, libraries, non-profit organizations and other groups may arrange for Dr. Santelli to speak at no charge.

According to Dr. Santelli, “The invention of the mini-implant is the ‘Purple Cow’ of modern dentistry. There are still many dentists who are not aware of the ease and reduced cost of mini-implant technology. It is the modern, painless, quick and inexpensive way to replace one, some or all of the teeth.”

With mini-implants, there is NO surgery involved and the implants are completed in one or two visits. They are an ideal option for those suffering from loose or sore dentures.

He continued, “Essentially, a patient could walk into our dental spa wearing a denture and walk out with a full mouth of teeth, thanks to the innovation of mini-implants. Although mini-implant technology has been around for several years, there aren’t many dentists who hold certification in mini-implant technology, so for most of the general public, it is the first time they have heard about it.”


To arrange a free “Purple Cow” Mini-Implant seminar, contact the Center for Progressive Dentistry at (781) 934-9444.

Joseph Santelli, DDS, PC at the Center for Progressive Dentistry

The Center for Progressive Dentistry is an innovative dental spa that concentrates on cosmetic, restorative and general dentistry. The practice’s mission is to provide patients with the smile of their dreams, while emphasizing patient comfort in a “spa-like” atmosphere. In addition to mini-implants, the Center for Progressive Dentistry’s full range of cosmetic dentistry services include veneers, whitening and more.

Since comfort is of the utmost importance at the upscale practice; a plush, calm and soothing environment is a must for patients. Wand anesthetic is used, so patients do not feel a sting when it is administered. The dental chair has a massage feature and patients may choose to have a gentle massage during their treatment. At the conclusion of each appointment, patients are able to relax in a massage chair in the Recovery Spa, which is complete with dim lighting, soft music, candles and a waterfall feature.

Joseph Santelli, DDS, PC, a member of the American Academy of Cosmetic Dentistry (AACD) and the International Academy of Mini Dental Implants, has been providing cosmetic and general dentistry to patients throughout the South Shore for 38 years.

The Center for Progressive Dentistry is located at 33 Enterprise Street, Suite 9 in Duxbury, Mass. For more information, visit www.centerforprogressivedentistry.com or contact (781) 934-9444.

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DirectBuy of Calgary honored as top Renewal Centre of the Year

CALGARY, AB…

DirectBuy, the leading members-only showroom and home design centre that offers merchandise direct from manufacturers and their authorized suppliers, is proud to announce that DirectBuy of Calgary, led by franchise owner Teresa Shock, recently was the recipient of the highest honour for membership renewals awarded to franchise locations – Renewal Centre of the Year.

“We are very proud and excited that our members enjoy the shopping experience and savings enough to continue to support us year after year,” franchise owner Teresa Shock explained. “I am also very proud of the excellent job our service team is doing because they’ve truly created the type of atmosphere where our members love to shop for their homes.”

DirectBuy centres had the opportunity to qualify for Renewal Centre of the Year by displaying a high renewal rate – a testament to service excellence – on first and subsequent member renewals during a 12-month qualification period. During the past year, all DirectBuy locations were ranked according to their renewal percentage, culminating with the top centre, DirectBuy of Calgary, earning on-stage recognition at DirectBuy’s International Sales & Service Conference and acknowledgment in BuyLines – the company’s network wide newsletter.

Franchise Owner Teresa Shock owns and operates the 16,000 sq. ft. DirectBuy of Calgary showroom, conveniently located at Unit 17 3900 106th Ave SE in Calgary, AB. DirectBuy offers consumers a comfortable, welcoming setting and design centre where they finally have the financial control of buying direct.

DirectBuy of Calgary offers area residents thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 500 top manufacturers and their authorized suppliers. 

To assist members with their home renovation projects, DirectBuy employs interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishing, Home Improvement, Flooring, Accessories, and Entertainment/Outdoor.

DirectBuy members also have access to renowned designer Christopher Lowell.  Lowell has designed twelve room settings – created exclusively with products available through DirectBuy – using his Seven Layers of Design.  An innovative approach to home décor, The Seven Layers of Design keeps homeowners on budget and from feeling overwhelmed by their project.

DirectBuy Membership

Consumers who are interested in joining DirectBuy of Calgary are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s unique business model.  The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise. 

To request a “Free Insider’s Guide to Buying Direct” and a Visitor’s Pass to learn more about the superior value and benefits of a DirectBuy membership, call 403-543-1620 or visit www.directbuy.com.

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 500 brand-name manufacturers and their authorized suppliers in Canada, and more than 700 brand-name manufacturers and authorized suppliers in the United States.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

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The Boys and Girls Club of Marshfield Needs Items for Gala’s Auction

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The Boys and Girls Club of Marshfield has put out the call for Auction items for their annual Gala and Auction which will be held on March 7, 2009 at the Indian Pond Country Club in Kingston.

Approximately 350 people are expected to attend this year’s dazzling Gala and Auction which celebrates the fifth anniversary of the Boys and Girls Club of Marshfield and also serves as a major fundraiser. Donations are needed for the Silent and Live Auctions, which will be held during the evening of the Gala and an Online Auction, which will be held in advance of the Gala.

Donations of sports memorabilia or tickets to major sporting events; musical performances and stage shows are always popular with auction bidders. Exciting donations that create an auction “buzz” may include an all-inclusive vacation cruise; a kitchen makeover; a new car, boat or other watercraft and a plasma TV. Services, such as a year’s worth of weekly house cleaning or exterior and interior painting make great auction donations as does an annual membership to a fitness center/health club.

At last year’s Evening Under the Stars Gala and Auction, more than $40,000 was raised in support of programs for more than 4,000 youths in the area.

“We’re very excited about this event and we anticipate a good response to our call for auction items. We’re including an Online Auction to give folks who may not be able to attend the Gala, an opportunity to bid on and potentially come away with some really terrific prizes,” noted Greg Jackson, Executive Director of the Boys and Girls Club.

Have an exciting item to donate to the Silent, Live or Online Auction? Contact Maura Buckley Troiano via email at maura_troiano@yahoo.com.

For more information about the Gala and Auction or to purchase tickets, visit the website www.marshfieldboysandgirlsclub.com or contact Shawn Costa, Director of Development at the club (781) 834-CLUB (2582).

About the Boys and Girls Club

The Boys and Girls Club of Marshfield’s purpose is to establish a safe haven for recreation, which includes a variety of supervised activities for greater than 4,000 youth (between the ages of 6 to 18 years old) within the town. The Boys and Girls Club of Marshfield has five Core Areas: Character and Leadership; Education and Career; Health, Sport Fitness Recreation and Life Skills; The Arts; and Technology. These Core Areas serve as the foundation for all programming.

As a privately-funded, non-profit organization, the Boys and Girls Club of Marshfield relies tremendously on the generous philanthropic support of individuals.  Financial gifts assist in providing the financial strength necessary to continue the club’s mission “to enable and inspire all young people to realize their full potential as productive and responsible citizens, as well as become tomorrow’s capable leaders.”

For more information about the Boys and Girls Club of Marshfield, please contact (781) 834-CLUB (2582) or visit the website at MarshfieldBoysAndGirlsClub.com or write to the club at P.O. Box 311, Marshfield, MA 02050.

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