NEW YORK, NY…
Executives from online dating services throughout the world have formed the Internet Dating Executive Alliance (IDEA).
IDEA’s membership, by invitation only, consists of executives from a veritable who’s who in the international Internet dating world: eHarmony, Match, Plentyoffish, The Right One and Yahoo Personals. Twenty-three of the top 25 U.S and 17 of the top 20 U.K. dating brands have executive members. The Alliance has 226 members and meets twice annually to learn and share thoughts on how to collectively improve the Internet dating industry. The group meetings are at the Miami Internet Dating Conference in January and then at the London Internet Dating Conference in September. More than 45 people attended the last meeting in Miami on January 21, 2009.
“We’re all in the business of love, and we’re competitors. But how the dating industry behaves and is perceived as a whole affects us all. That’s why IDEA was formed, so that we can meet, talk, learn and share ideas for the betterment of our industry,” said Mark Brooks, editor of OnlinePersonalsWatch.com and the IDEA group organizer.
IDEA hosts a private online community on Linkedin. Some future initiatives under consideration include are an Internet Dating Newswire, the Online Personals Annual Awards, a Scammer Watch Service and an industry Gold Standard and Credo
“It’s really been exciting to watch IDEA grow from an ‘idea’ to what it is now. We’re particularly enthused about the establishment of a Gold Standard to be issued to sites that offer impeccable service. This will help consumers immeasurably in making wise selections on which Internet dating sites to patronize,” said Brooks.
About The Internet Dating Executive Alliance (IDEA)
IDEA (www.internetdatingexecutivealliance.com) was formed to help iDating executives talk directly with each other and share their thoughts on how to collectively improve the Internet dating industry. There are 226 members, over half of which are C-level or Founder level executives.
About Online Personals Watch (OPW)
OPW (www.onlinepersonalswatch.com or www.opw1.com for short) is the daily news summary service for the Internet dating industry.