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April is National Occupational Therapy Month.

Adaptable of Middleboro, MA helps visually impaired individuals function at the highest level by providing accessible websites.

During National Occupational Therapy Month, Adaptable digital accessibility service celebrates Occupational Therapy (OT) practitioners and their role in helping visually impaired individuals carry out a number of daily tasks – from preparing meals to paying bills online. Whether teaching an individual a new skill or modifying the environment with adaptive equipment, OT practitioners help individuals carry out important activities. 

Adaptable is a service recently launched by Middleboro, MA-based Shotgunflat, Inc., which helps organizations of all types and sizes ensure that the information found on their websites, apps, and other digital resources are accessible to everyone regardless of vision, hearing, physical and cognitive ability. 

“Essentially, OT practitioners help individuals function at the highest level possible,” explained Mike McKenna, president of Shotgunflat. “For example, an OT practitioner can help a visually impaired individual complete their grocery shopping online by modifying the environment with adaptive tools so they can use technology. But, if that grocer’s website in itself is not accessible, then the adaptive equipment won’t work. That’s where we come in. Adaptable makes websites and apps accessible, which ensures that the adaptive equipment that these individuals are using will actually work when they visit a website to shop.” 

As many as one in five Americans may not be able to use a website because of a disability. Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.

“There are many businesses and organizations that are falling short because they simply haven’t built a website that is accessible. This means that even when an individual has the adaptive tools, they wouldn’t necessarily work,” noted McKenna.

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities, and website accessibility complaints are on the rise. Currently there are thousands of cases nationwide. Adaptable is stepping up to implement best practices for ADA online compliance. With nearly two decades of website design experience, the parent company, Shotgunflat, is helping companies get ahead of the curve and avoid costly liability.

Adaptable follows a specific set of guidelines that are considered the industry standard and are available to web developers to ensure that the information on a website is accessible to people with visual impairment or other disabilities. 

Adaptable works with businesses and others to analyze their current digital accessibility status, formulate a remediation plan, execute the required changes, and monitor the product going forward to ensure that companies remain compliant over time. 

Adaptable is currently offering a free website audit to businesses, non-profits and other organizations.

To arrange for a free website audit, or to learn more about Adaptable, contact Chris Herlihy at 781-801-5803 or ch@adaptablelab.com or visit www.adaptablelab.com

About Adaptable

Adaptable is a service of Shotgunflat, Inc.  Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support. 

An innovative leader in accessibility compliant websites and apps for retail, dining, internet and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com

April is National Occupational Therapy Month.Read More

Accessibility and Liability. Adaptable Digital Accessibility Service in Middleboro, MA Announces Legal Division

During this time of uncertainty, many businesses have begun to refocus their efforts on marketing and other strategies amid slow-down. As such, now is the time for law firms to consider their own liability and take action to ensure their firm’s website accessibility.

Adaptable, a digital accessibility service based in Middleboro, MA, has recently announced a new Legal division which caters specifically to law firms. Adaptable helps businesses and organizations of all types and sizes ensure accessibility for their websites, apps, and other digital resources. 

“Website accessibility is an often-overlooked aspect of building, maintaining and owning a public-facing website,” said Chris Herlihy, EVP of Adaptable. “ADA website accessibility complaints are on the rise and not having an accessible website can have some serious ramifications. Our new division was set up to help law firms ensure that the information found on their website is accessible to all users, regardless of ability.”

Case in Point
Winn-Dixie Stores, Inc. recently faced and lost an ADA-based website accessibility lawsuit—the first of its kind. Lawsuits against businesses with inaccessible websites are on the rise, resulting in tens of thousands of dollars in legal fees and fines.

Meeting Accessibility Standards
As many as one in five adults in the U.S. have some type of disability. The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities. Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.

Adaptable is stepping up to implement best practices for ADA online compliance and helping companies get ahead of the curve and avoid costly liability.

Services provided by Adaptable’s legal division include: 
– Analysis of current digital accessibility status
– Formulation of a remediation plan
– Execution of the required changes
– Ongoing monitoring going forward to ensure that the firm remains in compliance.

Herlihy continued, “We assist law firms by focusing on the accessibility of their digital properties so they can continue to concentrate on their core business. Our legal division provides them with an essential solution for attaining and maintaining website accessibility compliance.”

Adaptable is offering a free website audit to law firms.

To arrange a free website audit, contact Chris Herlihy at 781-801-5803 or ch@adaptablelab.com or visit  www.adaptablelab.com

About Adaptable
Adaptable is a service of Shotgunflat, Inc. Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support. 

An innovative leader in accessibility compliant websites and apps for retail, dining, non-profit, education, high-tech and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com

Accessibility and Liability. Adaptable Digital Accessibility Service in Middleboro, MA Announces Legal DivisionRead More

Website Accessibility Workshop Offered at Metro South Chamber of Commerce on March 12th

Does your website meet ADA requirements for people with disabilities? Have you heard about web accessibility, but are unsure if your business is at risk?

Adaptable, a digital accessibility service based in Middleboro, MA, will present a one-hour workshop entitled “Website Accessibility and the Americans with Disabilities Act: What’s My Responsibility?” to small businesses, non-profits and other organizations on Thursday, March 12, 2020 from 9 to 10 a.m. at Metro South Chamber of Commerce, 60 School Street, Brockton MA 02301.

Adaptable helps businesses and organizations of all types and sizes ensure accessibility for their websites, apps, and other digital resources.

The workshop will be led by Adaptable’s accessibility experts Chris Herlihy and Mike McKenna who will cover topics including: How the Americans with Disabilities Act applies to websites and other digital media; how to assess your own website; and what to do next. Attendees will leave with an understanding of digital accessibility and the tools needed to audit their own website. 

Adaptable will also be on-hand after the seminar to provide attendees with a free, 60-second on-site accessibility review.

To learn more and register for the event, visit Metro South Chamber’s website event page – https://www.metrosouthchamber.com/calendar-registration/

Helping Businesses Meet Accessibility Standards

Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.

Adaptable is stepping up to implement best practices for ADA online compliance and helping companies get ahead of the curve and avoid costly liability. Services provided include: 

– Analysis of current digital accessibility status

– Formulation of a remediation plan

– Execution of the required changes

– Ongoing monitoring going forward to ensure that the business remains in compliance.

About Adaptable

Adaptable is a service of Shotgunflat, Inc. Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support. 

An innovative leader in accessibility compliant websites and apps for retail, dining, non-profit, education, high-tech and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com.

Website Accessibility Workshop Offered at Metro South Chamber of Commerce on March 12thRead More

Advocating for Accessibility. Dedham Resident Appointed as EVP at Adaptable in Middleboro

Chris Herlihy has been appointed Executive Vice President at Adaptable, a digital accessibility service recently launched by Middleboro, MA-based Shotgunflat, Inc. 

Adaptable helps businesses and organizations of all types and sizes ensure accessibility for their websites, apps, and other digital resources. In his new role as EVP, Herlihy will oversee Adaptable’s sales and marketing operations, focusing on the many different industries they serve including retail, dining, non-profit, education, municipalities, high-tech and others.

Chris Herlihy
Chris Herlihy, EVP

Herlihy is a co-founder and Managing Partner of Shotgunflat. Prior to his promotion to EVP for Adaptable, Herlihy was Shotgunflat’s Vice President of Sales for more than 15 years.

Herlihy has over 30 years of experience in communications, with many of those years based in the print industry. From the early days in print media to today’s digital world, Herlihy has overseen business development and client relationships for hundreds of projects, including the Disney Theatrical Group, Feld Entertainment and the National Fire Protection Association.

Herlihy is a member of the Neponset River Regional Chamber of Commerce, the Cape Cod Chamber of Commerce and the Cape Cod Technology Council. He previously served as a Board Member of Neponset River Regional Chamber of Commerce for seven years.

A native and resident of Dedham, Herlihy is a member of the Endicott Community Greenhouse on the Endicott Estate. In his spare time, he enjoys Bass fishing and other outdoor activities. 

About Adaptable

Adaptable is a service of Shotgunflat, Inc. Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support. 

An innovative leader in accessibility compliant websites and apps for retail, dining, non-profit, education, high-tech and other industries, Adaptable works with businesses and others to analyze their current digital accessibility status, formulate a remediation plan, execute the required changes, and monitor the product going forward to ensure that companies remain compliant over time. 

Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com.

Advocating for Accessibility. Dedham Resident Appointed as EVP at Adaptable in MiddleboroRead More

Adaptable of Middleboro, MA Presents Website Accessibility Workshop at Cape Cod Chamber of Commerce on January 29th

Adaptable, a digital accessibility service based in Middleboro, MA, will present a one-hour workshop entitled “Website Accessibility and the Americans with Disabilities Act: What’s My Responsibility?” for hospitality professionals as well as businesses, non-profits and other organizations on January 29, 2020 at 8:00 a.m. at Cape Cod Chamber of Commerce, 5 Patti Page Way in Centerville, MA 02346.

Adaptable helps businesses and organizations of all types and sizes ensure accessibility for their websites, apps, and other digital resources.

The workshop will be led by Adaptable’s accessibility experts Chris Herlihy and Mike McKenna who will cover topics including: How the ADA applies to websites and other digital media; how to assess your own website; and what to do next. Attendees will leave with an understanding of digital accessibility and the tools needed to audit their own website. 

Registration deadline is January 29, 2020. To learn more and register for the event, visit the Cape Cod Chamber’s website event page – https://www.capecodchamber.org/event/ada-website-compliance-workshop/42585/

Fall InnSanity Sponsor

Adaptable was a proud sponsor of the Cape Cod Chamber of Commerce’s Fall InnSanity Workshop held in November at the Cultural Center of Cape Cod. At the fall workshop, hospitality professionals from across the Cape learned how to best work with different online travel agencies to optimize revenue and marketing objectives. The workshop was led by E Scot Fuller-Beatty, Director of Sales & Education at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine.

During the event, Mike McKenna of Adaptable stressed the importance of website accessibility, which is an often-overlooked aspect of building, maintaining and owning a public-facing website. He discussed how ADA website accessibility complaints are on the rise and how Adaptable helps hotels, inns and other businesses attain and maintain website accessibility compliance.

“It’s not just large hotels that are facing legal action for website accessibility non-compliance,” explained McKenna. “A number of Cape Cod innkeepers and B&Bs have received accessibility complaints.”

Helping Businesses Meet Accessibility Standards

As many as one in four adults in the U.S. have some type of disability. Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.

Adaptable is stepping up to implement best practices for ADA online compliance and helping companies get ahead of the curve and avoid costly liability. Services provided include: 

– Analysis of current digital accessibility status

– Formulation of a remediation plan

– Execution of the required changes

– Ongoing monitoring going forward to ensure that the business remains in compliance.

Businesses, non-profits and other organizations may arrange for a free website audit by contacting Chris Herlihy at 781-801-5803 or ch@adaptablelab.com.

For more information about Adaptable, visit www.adaptablelab.com.  

For more information about the Cape Cod Chamber of Commerce, visit www.capecodchamber.org/

About Adaptable

Adaptable is a service of Shotgunflat, Inc. Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support. 

An innovative leader in accessibility compliant websites and apps for retail, dining, non-profit, education, high-tech and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com.

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Adaptable Digital Accessibility Service in Middleboro, MA Announces Non-Profit Division

Adaptable, a digital accessibility service based in Middleboro, MA, has recently established a non-profit division.
 
Adaptable helps businesses and organizations of all types and sizes ensure accessibility for their websites, apps, and other digital resources. To help local and regional non-profits, Adaptable has established this new division and offers a 15 percent discount to 501(c)(3) certified non-profit organizations.
 
“Website accessibility is an often-overlooked aspect of building, maintaining and owning a public-facing website,” said Chris Herlihy, EVP of Adaptable. “ADA website accessibility complaints are on the rise and not having an accessible website can have some serious ramifications. Our new division was set up to help not-for-profits ensure that the information found on their website is accessible to all users, regardless of ability.”
 
Services provided by the non-profit division include: 
-Analysis of current digital accessibility status
-Formulation of a remediation plan
-Execution of the required changes
-Ongoing monitoring going forward to ensure that the non-profit remains in compliance.
 
Herlihy continued, “Cost containment is key, particularly for non-profit organizations that rely on donor support. Our non-profit division provides them with an affordable solution for attaining and maintaining website accessibility compliance.”
 
Meeting Accessibility Standards
As many as one in four adults in the U.S. have some type of disability. Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.
 
Adaptable is stepping up to implement best practices for ADA online compliance and helping companies get ahead of the curve and avoid costly liability.
                                                                                                
Adaptable is offering a free website audit to non-profit organizations.
 
To arrange a free website audit, contact Chris Herlihy at 781-801-5803 or ch@adaptablelab.com or visit www.adaptablelab.com.
 
About Adaptable
Adaptable is a service of Shotgunflat, Inc. Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support. 
                                                                 
An innovative leader in accessibility compliant websites and apps for retail, dining, non-profit, education, high-tech and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com.

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Middleboro, MA Web Design Firm Launches “Adaptable” Digital Accessibility Service

Regardless of vision, hearing, physical and cognitive ability, everyone should be able to access information found on websites and in apps.  But, when it comes to digital accessibility, many businesses and organizations are falling short.

Adaptable, a new service launched by Middleboro, MA-based Shotgunflat, Inc., helps businesses and organizations of all types and sizes ensure accessibility for their websites, apps, and other digital resources. 

As many as one in four adults in the U.S. have some type of disability. Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.

“ADA website accessibility complaints are on the rise and currently there are thousands of cases nationwide,” explained Mike McKenna, president of Shotgunflat. “Adaptable is committed to ensuring that the information found on websites and in apps is accessible to all users, regardless of ability.”

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities. This includes employment, transportation, public accommodations, communications and access to state and local government programs and services, according to the U.S. Department of Labor.

Adaptable is stepping up to implement best practices for ADA online compliance. With nearly two decades of website design experience, the parent company, Shotgunflat, is helping companies get ahead of the curve and avoid costly liability.

Adaptable follows a specific set of guidelines that are considered the industry standard and are available to web developers to ensure that the information on a website is accessible to people with disabilities. This also pertains to portions of a company’s website where job seekers may apply for employment.

Adaptable works with businesses and others to analyze their current digital accessibility status, formulate a remediation plan, execute the required changes, and monitor the product going forward to ensure that companies remain compliant over time. 

Adaptable is currently offering a free website audit to businesses, non-profits and other organizations.

To arrange for a free website audit, or to learn more about Adaptable, contact Chris Herlihy at 781-801-5803 or ch@adaptablelab.com or visit  www.adaptablelab.com.

About Adaptable

Adaptable is a service of Shotgunflat, Inc.  Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support.

An innovative leader in accessibility compliant websites and apps for retail, dining, Internet and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com.

Middleboro, MA Web Design Firm Launches “Adaptable” Digital Accessibility ServiceRead More