Unleash the Power of The Press

Search Engine Optimization

Talk is king. New program offers Talk Marketing training for Marketing Firms. Talk tips the scales.

Now marketing firm personnel can talk the talk and walk the walk.

McDougall Interactive, based in Gloucester, Massachusetts, is rolling out new Talk Marketing Academy courses to provide comprehensive SEO training for existing advertising and marketing agency personnel .

The new self-guided courses offers a step-by-step process. Participants can choose from a SEO business course on how podcasting and video optimization can skyrocket results;  how to start and grow an SEO business without the expense of office space, software and employees; implementing podcasting and video to generate valuable web content that satisfies Google EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness); how to develop a SEO sales deck; and a weekly group coaching/strategy session.

The courses also teach marketing firms how to get their first SEO clients and how to build a scalable freelance service or office-free agency.

The online series is hosted by Skool. Skool is a community platform that’s optimized for learning. No ads, distractions, or noise. A clean, well-organized place to learn things, make friends, and have fun.

John McDougall, a multi-award-winning marketer, crystallizes his 27 years of SEO experience into the Talk Marketing Golden Ticket program. The program includes sales and proposal templates, SEO checklists and No B.S. Artificial Intelligence SEO secrets (how to avoid poorly executed AI content that dooms your efforts).

What is more believable, memorable and compelling than an imperfect podcast, YouTube video, blog or E-book with the subject expert? Subject matter expertise, testimonials and case studies tell the story – in video, blogs, posts, web content and more, of course. Talk Marketing is talking it through and breaking through the clutter.

How long does it take to become an SEO expert?  Promote yourself marketing agency or your first client?   The student determines that timeframe.  The online programs are designed to be mastered in less than a month. The monthly strategy sessions are most effective with a one-year commitment.

John McDougall is a second-generation marketing guru.  His dad ran the 6th largest ad agency in New England.  John continues the family magic with talking digital marketing and SEO to the next level.

McDougall has authored three books including “Talk Marketing”, “Web Marketing On All Cylinders – Click Start Your Online Presence” and “Content Marketing and SEO for Law Firms.”

McDougall and his agency are elite Google partners and have been invited, all expenses paid to Google headquarters in 2012, 2013, 2014 and 2015.

He was there in 1995 when the Internet was just starting to hum.  And he has continued to innovate along with the new channel.

To learn more, visit https://go.talkmarketing.com.  Or call 877-623-4291 (toll free).

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NEFA double-clicks on latest strategy and techniques at Tuesday, September 15 meeting to be held at Four Points by Sheraton Hotel, Norwood, MA.

WESTBOROUGH, MA…

Attracting franchise candidates has never been more challenging. In recognition of this dire trend, the New England Franchise Association (NEFA) is presenting the latest strategy and techniques at the upcoming meeting scheduled for Tuesday, September 15 to be held at Four Points by Sheraton Hotel, 1125 Boston Providence Turnpike, Norwood, MA (just off Route 128).

The evening includes a cocktail and networking session beginning at 5:30 PM, dinner at 7:00 PM, and then the presentation from Roland Lacey, CEO of MediaRight Technologies. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required.  Registration Fee is $60 per person and includes dinner.  All NEFA Members get $10.00 off.  For information regarding NEFA membership visit: www.nefranchise.org.

Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how franchise organizations can dominate search engines. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; and the best way to bring motivated prospects to your website.

                                    

Lacey has developed countless websites that are search engine optimized for a variety of franchise companies including Black Dawg Sealcoat, The Right One, Together Dating, Personal Best Karate, Lapels Dry Cleaning and others.

Founded in 1996, MediaRight Technologies’ mission is to help companies implement a proven system using search optimization, pay per click and a website that works to generate leads online.  The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons.

About NEFA

New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.

Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.

To reserve your seats, please contact New England Franchise Association via the organization’s website www.NEFranchise.org, email: info@NEFranchise.org, or by calling NEFA Executive Director Jim Coen, (617) 469-3002.

NEFA double-clicks on latest strategy and techniques at Tuesday, September 15 meeting to be held at Four Points by Sheraton Hotel, Norwood, MA.Read More

MediaRight Technologies to Hold SEO Seminar for Service Companies on June 17th in Braintree

MediaRight Technologies (http://www.mediaright.net) providers of lead generating websites for service companies and based in Hanover, MA will share the secret of how to generate a steady stream of leads in a seminar which will be held on Wednesday, June 17, 2009, from 8 to 10:30 a.m. at 25 Braintree Hill Office Park, Suite 200 in Braintree, MA.

The seminar, entitled “The new sales tool – Turning your website into a Lead Generation Machine”, is geared towards service companies. The cost to attend is $25 and all proceeds from the seminar will be donated to the Boys and Girls Club of Marshfield. Light refreshments will be served. Space is limited.

Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how service companies can dominate the local search market for their services. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; web development that works and the best way to bring motivated prospects to the company’s website.

Lacey has developed countless websites that are search engine optimized for a variety of service companies including providers of packaging and shipping; HVAC, plumbing and electrical; sealcoating; home services; elevator and lift systems; education and training as well as those that provide business services.

“There are ways that service companies can direct traffic to their site without spending a lot of time or energy and without the high cost of purchasing leads. There are specific concepts that should be utilized which will provide optimal results in very little time which will be discussed during my seminar,” explained Lacey.

To reserve a seat at the seminar or for more information, contact Roland Lacey at (781) 924-1141.

Helping Businesses Increase their Internet Profits Since 1996

Founded in 1996, MediaRight Technologies’ mission is to help service professionals implement a proven system using search optimization, pay per click and a website that works to generate leads online. The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons and who also pioneered many technology innovations for State Street Bank prior to launching his own venture. The Hanover, MA based firm has a combination of 35 years of experience.

For more information about MediaRight Technologies and lead generation that harnesses the power of the web, contact (781) 924-1141 or email rlacey@ssws.com or visit www.mediaright.net.

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Lots of traffic isn’t always bad. South Shore Ad Club hosts panel discussion on the Search Engine Optimization.

If you haven’t been surrounded by traffic lately, web traffic that is, be sure to attend this South Shore Ad Club sponsored event. Search Engine Optimization & Paid-per-click-advertising are the topics of the upcoming panel discussion on Wednesday, October 15, 6 p.m. at Holiday Inn Rockland (formerly the Radisson Hotel).

 

Learn how to drive targeted traffic to your website and increase revenues by converting visitors to prospects and new customers.  Presenters Roland Lacey, MediaRight Technologies and Chris Page, Genuine Interactive are among the rare veteran few who bring decades of experience to the topic.

 

“The Internet is the new Yellow Pages and our reference for almost all products and services,” said Steve Dubin, owner of PR Works and member of the South Shore Ad Club’s board of directors. “As marketers, we need to make sure our websites are seen on the first page of a web search on our general catagory. This presentation will help streamline one’s understanding of the challenge.”

 

The event will take place on Wednesday, Wednesday, October 15, 6 p.m. at Holiday Inn Rockland (formerly the Radisson Hotel) located at 909 Hingham Street. The price of admission is $25 for non-members, $15 for members. Light refreshments and hors’ d’oeuvres’ will be served. Copywriters, graphic designers, Web designers, ad agencies, pr agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.

 

To RSVP, please contact Colleen Jacobsen, Webster Printing Co., Inc., Hanson, Massachusetts at 781-447-5484 or e-mail colleen@websterprinting.com. Payment for the event can be made online at www.southshoreadclub.com or you can print out the registration form on the Web site and mail check, payable to “South Shore Ad Club,” to: South Shore Ad Club, 1069 West Washington Street, Hanson, MA  02341. Cash or checks will also be accepted at the door.

 

About the South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professional located south of Boston. It’s the club’s mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services. For more information and membership rates, please visit the South Shore Ad Club’s Web site at www.southshoreadclub.com.

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