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DirectBuy

Greater Boston DirectBuys hold holiday food drive.

ROCKLAND, SHREWSBURY, STONEHAM, MA…

Lost amid all the talk of bailouts and other disturbing economic news is the effect it’s had on people who are truly in need: the homeless and the hungry. In fact, according to a survey by the Greater Boston Food Bank, food banks and food pantries in Eastern Massachusetts are experiencing a 53 percent decrease in donations over the past year. DirectBuy, in an effort to increase awareness, is holding food drives at its Greater Boston showrooms in Rockland, Shrewsbury, and Stoneham.

The food drive will begin on December 8 and run until December 31 at these showrooms. Both DirectBuy members and the general public are welcome and encouraged to bring starch (dry cereal, pasta, etc.) and canned food items. The individual DirectBuy showrooms will, in turn, distribute these goods to local food pantries via the Greater Boston Food Bank.

“The holidays are a great time of year but it can also be a very difficult time for some, especially in challenging economic times. Hopefully, by holding these food drives, we can help ease the burden on these food pantries and bring this issue to light for our customers and residents of Greater Boston,” said John Massaria, owner of DirectBuy of Boston South.

The Greater Boston Food Bank’s survey also illuminated some additional disturbing trends, including:

 

●        90 percent of food pantries surveyed report an increase in the demand for their services since September 2007.

●        53 percent report a decrease in the amount of food donated; 38 percent report no change in demand.

●        47 percent report running out of food to meet that demand; 27 percent of those running out on every distribution.

 

Those willing to contribute canned goods and starches (e.g. dry cereal, pasta, etc.) to DirectBuy’s holiday food drive can visit DirectBuy Showrooms at the following addresses:

 

●        DirectBuy of Boston South, 11A Commerce Road, Rockland, MA, 781-878-8846.

●        DirectBuy of Boston West, 422 Boston Turnpike, Shrewsbury, MA, 508-842-8800.

●        DirectBuy of Boston North, 100A Fallon Road, Stoneham, MA, 781-438-8111.

DirectBuy franchises offer members the opportunity to enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products and accessories by purchasing wholesale, directly from the manufacturer. In addition, DirectBuy boasts a team of designers to help members with their purchases and gives them access to a roster of hand-selected contractors to expedite those projects.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House in the Rockland location by contacting the showrooms listed above or visiting www.directbuy.com. For more information on the Greater Boston Food Bank, please visit www.gbfb.org.

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

About Greater Boston Food Bank

The Greater Boston Food Bank distributes approximately 30 million pounds of food and grocery products annually to more than 600 hunger-relief agencies in a dedicated partnership to end hunger in eastern Massachusetts. The Food Bank serves 83,000 people each week. For more information about The Greater Boston Food Bank, visit www.gbfb.org or call (617) 427-5200.

 

Greater Boston DirectBuys hold holiday food drive.Read More

How the “new” Scrooge did his shopping for the next Christmas.

MERRILLVILLE, IN…

There’s no question seeing the three spirits changed Ebenezer Scrooge forever. Yet did it really undo buying habits ingrained over a lifetime? Or did he convert that frugality into shrewdness for getting the most for his money, saving money and being the guy who gave the best gifts? By enabling its members to buy direct from more than 700 name brand manufacturers and their authorized suppliers, DirectBuy gives its members the opportunity to be modern-day Scrooges—without the retailer’s hidden markups.

“There are a lot of similarities between a reformed Scrooge and DirectBuy members. Both embraced a new way of buying and/or giving but probably without giving up the built-in need to save money and get the best deal,” said Sara Shragal, of DirectBuy. “Of course, we can only speculate on Scrooge. There’s hard data to show DirectBuy members are buying now more than ever, even in a difficult financial climate.”

Over the last 12 months, DirectBuy members from more than 160 showrooms across the U.S. and Canada purchased more than $1.1 billion in merchandise. That’s a 13 percent increase over the previous 12 months. In addition to the increased spending, DirectBuy members are also renewing their memberships at record levels.

“Tough times mean people want to get the very most for their dollar, something the old Scrooge could certainly appreciate. Yet by taking advantage of their DirectBuy membership and getting quality items at manufacturer low pricing, our members are also getting value, something new and improved Scrooge would definitely approve of,” said Shragal.

DirectBuy offers everything you need for your home improvement projects and gift-giving needs for the holidays and throughout the year—all at wholesale prices direct from the manufacturers and their authorized suppliers. In addition, DirectBuy also employs product specialists and designers, so if you’re stuck for gift ideas or on deciding which direction to take your home improvement project, you have professionals at your service who can create the look that works best for you and your family.

Another area DirectBuy has in common with the new and improved Ebenezer Scrooge is in generosity. DirectBuy center owners give to many charitable causes in the communities they serve, including Habitat for Humanity, Boys & Girls Clubs, YMCAs, Homes for Our Troops, children’s hospitals and much more.

For more information on a DirectBuy membership, you can visit http://www.directbuycares.com.

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

How the “new” Scrooge did his shopping for the next Christmas.Read More

PR Works meets with TV star Christopher Lowell at DirectBuy national convention in San Francisco.

Joe D'Eramo (left) and Steve Dubin (right) with Christopher Lowell.
PR Works Joe D'Eramo (left) and Steve Dubin (right) with Christopher Lowell.

DATELINE: KINGSTON, MA…

PR Works founder Steve Dubin (Kingston, Mass. resident) and account manager Joe D’Eramo (Plymouth resident) recently met with TV star Christopher Lowell at the national convention for their mutual client DirectBuy.  The convention was held in San Francisco and attended by more than 1,500 DirectBuy staff members.

Lowell, a decorator and television personality, is the host of It’s Christopher Lowell! and the Christopher Lowell Show for which he won a Daytime Emmy Award in 2000.

Christopher Lowell has become a household name and has appeared appearing on The Hollywood Squares. DirectBuy provides members access to twelve room settings created by Christopher Lowell.  Lowell will host an upcoming series on Fine Living Channel called Work That Room with Christopher Lowell.

PR Works met with Lowell to discuss a variety of public relations initiatives to expand awareness of DirectBuy. PR Works develops visibility programs for the more than 160 DirectBuy stores that are located in the United States and Canada.

Held from November 22 to 25 at the San Francisco Marriott, DirectBuy’s conference, appropriately titled the Brilliance by the Bay, brought DirectBuy center owners, staff and vendors from across the U.S. and Canada. Besides awards banquets, keynote speakers, the conference provided a team-building opportunity.

“DirectBuy executives and staff are energized to create new business opportunities and continue to grow their brand,” noted Dubin. He added, “The conference underscored the unique niche that DirectBuy can offer to consumers – buying at manufacturers’ price can save an enormous amount of money and should be a fun, positive experience.”

As the leading members-only showroom and home design center, DirectBuy offers manufacturer-direct pricing on products ranging from light fixtures to televisions to kitchen cabinets, all from more than 700 manufacturers and their authorized suppliers. DirectBuy also offers design services to its members, as well as a listing of local contractors who offer installation services to DirectBuy members, many times at a discounted rate.

PR Works offering The Works

For 18 years, PR Works has been providing a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management.  In addition to public relations, PR Works provides complete marketing services such as brochure development, advertising campaigns, direct mail, and telemarketing.

Visit the new website at www.prworkzone.com.  For FREE brochures entitled “How to Talk to the Press”, “Making Newsletters Noteworthy”, and “Seminars Lead to Motivated Prospects”, please contact Steve Dubin at (781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.

PR Works meets with TV star Christopher Lowell at DirectBuy national convention in San Francisco.Read More

Hy named DirectBuy of Buffalo’s October “Do-Gooder” of the month.

CHEEKTOWAGA, NEW YORK…

DirectBuy of Buffalo, the leading members-only showroom and home design center, established the “Do-Gooder of the Month” award to recognize employees, vendors and even members going above and beyond the call of duty—either on the job or in their everyday lives. October’s winner is Ernie Hy, a service representative at DirectBuy of Buffalo, for his involvement in the makeover of the Kids Zone at the Cheektowaga showroom.

Like the name suggests, the Kids Zone inside DirectBuy showrooms is a place where children of members can go while their parents shop. DirectBuy of Buffalo’s Kids Zone recently was completely made over with a flat-screen television with video games, “mini” recliners, brand new tables and chairs and a wall painted with blackboard paint so kids can actually draw on the walls without fear of punishment. Hy’s contribution to the project was purchasing an assortment of games and toys; Barbies and G.I. Joes, to make it a more fun area for kids.

“We’re pretty busy around here in general, so it’s always gratifying when our staff take on extra projects like this to improve the DirectBuy experience for our members. Ernie’s contribution of toys and games really does make it a neat place for kids to hang out and that makes him a very worthy winner of our Do-Gooder of the month award,” said Mark Klinger, owner of DirectBuy of Buffalo.

As for DirectBuy of Buffalo’s Do-Gooder of the Month, beyond the recognition, the recipient receives a restaurant gift certificate.

“Buying direct from the manufacturer can be a lot of fun for parents, but we wanted it to be just as much fun for the kids. So jazzing up the Kids Zone seemed like a no-brainer. That it earned me the Do-Gooder for this month is really icing on the cake, which I’ll be happy to share with other folks who worked on the project, Cassandra Hall and Megan Cox,” said Hy.

A veteran of the U.S. Navy, Hy began with DirectBuy of Buffalo earlier in 2008, after being a DirectBuy member for the past few years. Married, Hy and his wife Kimberly reside with their two children Alissa and Alex in Niagara Falls.

DirectBuy franchises across the United States and Canada are active contributors to many local non-profits and charities, including the Boys & Girls Clubs, Salvation Army and other South Shore YMCA, Homes for Our Troops and Children’s Hospital. Besides the Habitat for Humanity, DirectBuy of Buffalo was a sponsor of the first annual Kevin Everett Golf Weekend Classic and donates slightly damaged items that manufacturers will not exchange to the Delaware Avenue Baptist Church in Buffalo.

Since 1971, DirectBuy has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, and accessories, by providing an avenue to purchase directly from the manufacturer. Conveniently located at 4950 Genesee Street in Cheektowaga, New York, DirectBuy offers members a comfortable setting, where they finally have the financial control of buying direct.

For more information on a DirectBuy membership, you can call 716-684-1400 or visit

www.directbuy-buffalo.com.

About DirectBuy

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers and their authorized suppliers. Buying direct makes members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. DirectBuy has been serving the greater Buffalo area since 2005. Access to confidential prices, local suppliers, and unparalleled selection helps make members’ dream projects a reality.  It’s a comfortable setting, where you finally have the financial control of buying direct. DirectBuy of Buffalo is one of more than 160 DirectBuy showrooms throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting DirectBuy at 716-684-1400, or visiting www.DirectBuy-Buffalo.com. 

To learn more about the superior value and benefits of a DirectBuy membership, visit www.directbuycares.com.

Hy named DirectBuy of Buffalo’s October “Do-Gooder” of the month.Read More

DirectBuy of Gurnee helps three young women get a second chance at life.

GURNEE, IL…

On Saturday, October 18, 2008, DirectBuy of Gurnee, in conjunction with the Daisy Resource and Development Center, raised $30,000 for three young women in need of life changing assistance.

DirectBuy Owner Karuna Talwar donated $3,000, along with furniture from both her home and showroom. The owner learned of the program through Mayor of Gurnee Krysti Kovarik, who made it known that this particular charity was in desperate need. Mayor Kovarik also matched all donations made by any contributor on behalf of the Daisy Center.

Many girls that seek help from the center have dysfunctional lives that involve a poor childhood, homelessness, drug abuse, alcohol abuse, or an unwanted pregnancy. By the time they leave the center, they are well educated and have a career. Most importantly, upon their departure from the center, they are able to take on social interactions with the community.

Daisy’s Resource and Developmental Center is a comprehensive human services agency that provides individuals and their families, opportunities and assistance to become self-sufficient through educational, vocational training, childcare services, and community development in order to achieve financial independence. The center offers schooling such as: cosmetology, administrative, nursing, teaching, and administrative. The school has been operating for 35 years and has four life experience doctorates.

Being a true humanitarian, Karuna not only donated money and furniture, she volunteered her time and helped raise money during the ten-hour telethon. The telethon ran on the public television channel 17 in Waukegan, Illinois were Karuna played a key roll.

“I was very happy to participate in the telethon and even more ecstatic about raising enough money to change the lives of three young ladies,” said Karuna. “I truly believe everyone deserves a chance in life, and thankfully through the assistance of the Daisy Resource Center, it’s possible.” 

That type of generosity is fairly standard for DirectBuy of Gurnee. They also donated to the Zachary child abuse center in Gurnee and the Lazarus house in Geneva, Illinois. Showroom owners across North America donate to any number of organizations, and have shown a particular affinity for making contributions to children/family-oriented organizations. 

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more.  

DirectBuy enables members to purchase most every product offering from several hundred manufacturers and their authorized suppliers at more than 160 showrooms across North America. To request a “Free Insider’s Guide to Buying Direct” and a Visitor’s Pass to learn more about the superior value and benefits of DirectBuy membership, visit www.DirectBuy.com or www.DirectBuyCares.com.

 

DirectBuy of Gurnee helps three young women get a second chance at life.Read More

DirectBuy offers guidelines for selecting your home improvement projects.

MERRILLVILLE, IN…

Perhaps it’s the innate pioneer spirit in all of us to build and mend our own home. Or maybe it’s watching one too many “Extreme Makeover” shows and thinking, “that seemed simple enough.”  DirectBuy, the leading members-only showroom and home design center, offers some helpful suggestions for deciding when to take on a home improvement project…or just leave it to the pros.

“To steal a line from Shakespeare, to thine own self be true,” said Sara Shragal, of DirectBuy. “What that means is you have to be able to honestly assess your abilities, your temperament, your schedule and your standards. Are you able to do a job nearly as well as a professional? Can you accept that fact, from an aesthetic point of view? If you’re satisfied with your answers, then you have to get the tools and materials you need to do the job.”

Perhaps the most challenging part of deciding whether or not to take on home improvement project is determining your skill level. If you’re painting a room, it doesn’t require a lot of skill and for materials you essentially need a brush or roller, bucket and some rags. Installing hardwood flooring is another story. You’ll probably need to have a power saw, sanders and nailers on hand and know how to competently use them.

Here are some basic guidelines or questions you need to ask before trying a home improvement project:

 

●        Do you have the skill set needed to take on the project? BE HONEST!

●        Do you have the tools needed for the project? If the project requires an expensive tool that you may never use again, you may want to rethink doing it yourself.

●        Do you have the installation instructions and, most importantly, do you understand them?

If you answered ‘yes’ to those questions, you then need to make a further personal assessment on how the project will affect your life, both while undertaking the project and afterwards. For example:

 

●        Do you have the time and patience to undertake this project? Guesstimate the time you think the project should take and then double it. If you can live with that, go forward.

●        How will the project affect your family? Will you be done in a matter of hours, or will your family have to move around your project?

●        Finally, what are your aesthetic standards? Can you live with “good enough,” or do you want perfection? The last thing you want to do is take on a home improvement project and then have to call in a professional because you didn’t like the results.

If you answered affirmatively to the above questions, DirectBuy can help you get the materials and tools you need for any do-it-yourself project—e.g. nailers, sanders, painting supplies, flooring, tiling, and more—all at prices direct from the manufacturers and their authorized suppliers. DirectBuy also employs product specialists and designers, so if a project is a bit out of your skill level or you don’t have the time, you have professionals at your service who can get the job done.

For more information on a DirectBuy membership, you can visit http://www.directbuycares.com.

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy offers guidelines for selecting your home improvement projects.Read More

DirectBuy of NYC provides tips to designing the “perfect kid’s room.”

BROOKLYN, QUEENS, WOODSIDE, NEW YORK CITY, NY…

While in the past, a parent yelling, “Go to your room!” may have been some sort of punishment, nowadays it could pass as a reward, depending on the design and furniture selection your child’s room. DirectBuy of Brooklyn and Queens and DirectBuy of Manhattan, the leading members-only showroom and home design centers, not only offer consumers a brand new way to save on home improvement projects, but also offers some helpful tips on designing the perfect kid’s room.

“A child’s bedroom serves as much more than a place for you kids to play. It’s a study, computer room, play room, game room, video/entertainment center and even a guest room,” said Marti Brandt, owner of DirectBuy of Brooklyn and Queens. “By following a few simple guidelines, you can create a room that’s comfortable for them to sleep and play in, but also maximizes the space.”

Some guidelines to follow include:

 

●        Involve your children in the buying of the furniture and decorating process; it’s their room, after all, and it stands to reason they will be more comfortable with items they helped select.

●        Take into account your child’s age, gender and how long the furniture will be used (e.g. bunk beds might be fun at 12, but at 16 your teenager might want some more space)

●        Only consider bedroom furniture that has quality construction and age-appropriate design. It is also a good idea to bring children along while shopping to make sure the bedding is comfortable.

●        Plan for growth – not just your child getting bigger but acquiring more things and clothing that will need to be stored.

Both DirectBuy of Brooklyn and Queens and DirectBuy of Manhattan carry a large selection of brand-name kids’ furniture at wholesale prices direct from the manufacturers and their authorized suppliers. In addition, DirectBuy employs product specialists and designers who can help parents and children select furniture and accessories to create the look you want for your child’s room.

“Sure, parents might lose a little leverage by sending a child to their room not being seen as a form of punishment,” laughs Brandt. “The upside is that by creating a room that’s a haven for your child, they’ll be happier, which in turn makes parents happier. So everybody wins.”

Consumers interested in becoming DirectBuy members may obtain a Visitor’s Pass to attend an Open House by contacting DirectBuy of Brooklyn and Queens at 718-247-2320, or contacting the showroom co-owners Michael Wiseltier or Marti Brandt at info@directbuybq.com.  For DirectBuy of Manhattan, please contact Co-Owner Mark Brandt at 212-290-3020 or info@directbuynyc.com.

About DirectBuy

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers and their authorized suppliers. Buying direct enables members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. DirectBuy has been serving the greater New York City area since 2003. Access to confidential prices, local suppliers and unparalleled selection helps make members’ dream projects a reality. It’s a comfortable, country-club setting, where you finally have the financial control of buying direct. The DirectBuy showrooms serving the greater New York City area are part of more than 160 locations throughout North America.

DirectBuy franchise locations servicing the greater New York City area are:  DirectBuy of Brooklyn and Queens, 72-25 Queens Boulevard, Woodside, NY, 718-247-2320 and DirectBuy of Manhattan, 469 Seventh Avenue 6th Floor, New York, NY, 212-290-3020.

For more information on DirectBuy, you can visit http://www.directbuynewyork.com.

 

 

DirectBuy of NYC provides tips to designing the “perfect kid’s room.”Read More

600 pounds to fight hunger…DirectBuy of Suffolk County holds second annual food drive and fall festival

HAUPPAUGE, NY…

In today’s economy, most families have to focus on feeding, clothing, and taking care of their own. So when those same families go out of their way to help others in need, the donations are that much more meaningful. On October 25, DirectBuy of Suffolk County held it’s second annual food drive and fall festival, collecting more than 600 lbs of food and supplies for Long Island Cares, the only food bank on Long Island.

In addition to the food drive, members of the Hauppauge-based showroom were treated to a day of fun and festivities.  DirectBuy of Suffolk County is the local branch of DirectBuy, Inc., a home furnishings and remodeling company that allows its members to purchase directly from over 700 brand-name manufacturers and authorized suppliers with no hidden retail mark-up.

“We have run a successful business in Suffolk County for over 18 years” said DirectBuy of Suffolk County president and franchise owner Rob Bengston. “We wanted to celebrate with our loyal members, and do some good at the same time.” 

The DirectBuy Suffolk staff chose to support Long Island Cares because currently food banks are desperate for help. Long Island Cares was founded in 1980 by the late singer/activist Harry Chapin in response to the needs of hungry Long Islanders. The leading anti-hunger organization works with other charities to fight hunger in Nassau and Suffolk counties.

“Long Island Cares is a wonderful program and very necessary especially in today’s economical conditions,” said DirectBuy member Purnima Shah, who attended the festival.

DirectBuy’s Suffolk showroom was brightly decorated with ribbons, balloons and more than 40 baskets of gifts that were raffled off to those who brought in non-perishable food or other supplies. The baskets included gifts of cookware, artwork, toys, camping and sporting equipment, movie tickets, theater tickets and giftware.  Children were entertained with balloon art and face painting, and all guests enjoyed trying a variety of dishes throughout the festival. 

“This festival is our way of saying thank you to our members,” said DirectBuy of Suffolk County Showroom Manager Myriam Lebron. “We wanted to show we care for our members and also for this great community where we all live.”

“My wife and I have been members of DirectBuy since 1997,” said Robert Meehan. “We came to the showroom today to help celebrate DirectBuy’s association with the charity Long Island Cares. Our membership has been 11 years of profitable and enjoyable experiences for us. The money we have saved is incredible. Thanks to DirectBuy, we have much more money for ourselves. The customer service is second to none.”

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more.

DirectBuy enables members to purchase most every product offering from several hundred manufacturers and their authorized suppliers at more than 160 showrooms across North America. To request a “Free Insider’s Guide to Buying Direct” and a Visitor’s Pass to learn more about the superior value and benefits of DirectBuy membership, visit www.DirectBuy.com or www.DirectBuyCares.com.

About Long Island Cares

The Mission of Long Island Cares is to bring together all available resources for the benefit of the hungry on Long Island.  Long Island Cares provides emergency food where and when it is needed, sponsors programs that help families achieve self-sufficiency, and educates the general public about the causes and consequences of hunger on Long Island.

Long Island Cares relies on the generosity and strong support of the individuals, corporations, and foundations that make up the community. For more information, visit www.licares.org.

600 pounds to fight hunger…DirectBuy of Suffolk County holds second annual food drive and fall festivalRead More

DirectBuy’s very own Jordonna Levin donates to Locks of Love

WEST PALM BEACH, FL…

Those who know four-year-old Jordonna Levin recognize her by the beautiful locks that adorn her big brown eyes. Her long brown hair was her trademark and a big topic of conversation amongst her family and friends. So, it was truly a milestone when she decided to donate 10 inches to Locks of Love, a non-profit organization dedicated to providing hairpieces to children suffering from long-term medical hair loss.

Months prior to the donation, mom Jenny Levin, co-owner of DirectBuy of The Palm Beaches, had been trying to get Jordonna to cut her hair. “It was getting so long and unmanageable,” said Jenny.

It was the day before Pre-Kindergarten and only months away from turning five when she decided to make the donation. The decision wasn’t easy for Jordonna when she realized a minimum donation of 10 inches would have to be made. Not only was this a big change for her, but she wasn’t sure how her teacher and friends would react to the new Jordonna.

Knowing that this was an incredibly special event in her daughter’s life, Jenny was filled with emotions the morning of the donation. “Not only did I feel so lucky and blessed to have a healthy, beautiful child, but I really felt the emotions of what the receiving parent would be feeling one day,” said Jenny. “I will now have a strong connection with someone out there that I will never meet.”

DirectBuy of the Palm Beaches Customer Service Specialist Aimee Falvey donated to Locks of Love a year prior to Jordonna’s donation. Both of them have inspired many others to donate in the coming year.

“I am so happy that I cut my hair and donated it to someone who really needs it,” said Jordonna. “I love my new hair, because I look just like Snow White.”

When Jordonna started school the next day, everyone was so amazed by what she had done. After her teacher learned of the donation, she asked Jordonna to speak to the class in hope of encouraging others to donate as well.

Jordonna’s father, Stephen Levin, co-owner of DirectBuy of The Palm Beaches, hopes his daughter’s brave actions will inspire others. “I am very proud of my little lady. Not only does she look like one, but her new haircut makes her feel like one inside.”

Locks of Love

Locks of Love is a public non-profit organization that provides hairpieces to financially disadvantaged children in the United States and Canada under age 18 suffering from long-term medical hair loss from any diagnosis. Locks of Love meets a unique need for children by using donated hair to create the highest quality hair prosthetics. Most of the children helped by Locks of Love have lost their hair due to a medical condition called alopecia areata, which has no known cause or cure. The prostheses they provide help to restore their self-esteem and their confidence, enabling them to face the world and their peers. To find out how you can help support this special effort, contact Locks of Love through their website www.locksoflove.com or email at info@locksoflove.org. 

About DirectBuy

For 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more.  DirectBuy enables members to purchase products from several hundred manufacturers at more than 160 showrooms across North America.  To learn more about DirectBuy, visit www.directbuy.com or www.directbuycares.com.

DirectBuy’s very own Jordonna Levin donates to Locks of LoveRead More