RANDOLPH, MASSACHUSETTS and COLUMBUS, OHIO…
Randolph, Massachusetts-based International Marketing and Administration Company (IMAC) was recently selected by the Community Bankers Association of Ohio (CBAO) to offer customer appreciation programs to the association’s community bank members.
IMAC works with a number of top rated, A++ AM Best insurance carriers to develop effective customer appreciation programs designed specifically for financial institutions. These innovative customer appreciation programs not only build customer loyalty, but reward participating institutions with recurring fee income while costing them nothing to implement.
“We’re extremely excited about the opportunity to work with CBAO and its member banks,” said Eddie Klayman, President of IMAC. “We have a long track record of running successful customer appreciation programs for everyone from banks to mortgage companies. We look forward to continuing that success with CBAO.”
Founded in 1974, CBAO is organized to establish and maintain an informed network of independent community banks in the state of Ohio. CBAO offers its members:
- Representation of the community banking industry in the state of Ohio to state and federal governmental officials, the press and the public;
- Promotion, presentation and advancement of education to officers, directors and other personnel of independent community banks in pursuit of high ethical standards and superior business practices in banking operations; and
- Research and development of opportunities where members can benefit from the pooling of financial and human resources in order to gain economic and competitive advantage.
“We’re very excited about 2010 and one of the reasons is our partnership with IMAC,” said Robert L. Palmer, President and CEO of CBAO. “Making these types of customer appreciation programs available to our members helps level the playing field a bit in competing with larger, regional and national banks.”
A sampling of the programs offered by IMAC includes “thank you” AD&D, life insurance, and customized direct marketing plans. For complete information on IMAC’s customer appreciation programs and programs for financial institutions, visit www.imaco.com. For more about CBAO, visit www.cbao.com.
Founded in 1994, IMAC was the brain trust of insurance company executives with many years experience in mass marketed coverage. IMAC specializes in mass marketed insurance products but provides alternative enrollment options as well such as internet and phone enrollments. IMAC provides brokers, financial institutions and associations with effective insurance programs to offer their clients, customers and members. For more information on IMAC and its programs, visit www.imaco.com or call 781- 963-2269.
Community Bankers Association of Ohio (CBAO) exclusively represents community bank and thrift institutions in Ohio who serve their communities through 1,370 locations and 16,390 employees, with more than $65 billion in assets, $52 billion in insured deposits and over $47 billion in net loans.