Warning. Don’t send holiday e-cards.
E-cards scream “I almost care”. E-cards involve little effort, little cost, little personal sentiment. Holiday cards are more likely to burn than build a bridge. Keeping in touch is a wonderful thing, doing so en mass and with a generic message is somewhat insulting. If you want to wish me Merry Christmas, Happy Hanukkah, Happy New Year or any other holiday…
As a reseller of Constant Contact and other email platforms, I understand the value of regularly connecting with your network. Use email with discretion. Share business news via e-newsletters. Celebrate holidays with authentic good cheer. |
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