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Supermarket Partnerships Fuel Expansion at Between Rounds South Windsor

October 22, 2014 //  by admin

1Between Rounds Bakery Sandwich Café, the unique bakery café and bagel shop with four locations in Connecticut, has recently expanded operations at their South Windsor corporate headquarters and is hiring.

Jerry and Joe Puiia, owners of the Between Rounds franchise, have recently added a second oven to the South Windsor location, which will better accommodate the growing popularity and customer demand for their bagels as well as better support the partnerships that the company has with independent grocers. Between Rounds bagels are now offered in the bakery departments of 16 supermarkets in Connecticut.

Between Rounds is also hiring additional production staff to support the wholesale orders of independent grocers across the region. The bagels are delivered to grocers fully baked so no additional labor is required of the grocer’s bakery department.

“Our product is high quality, consistent and absolutely delicious. Currently, we supply 16 supermarkets with our bagels and that number keeps growing. It is an easy decision for many independent grocers because they get a superior product without any additional labor required from their bakery department,” explained Jerry Puiia. “In addition, we promote each supermarket’s bakery department by directing our website visitors to the grocers that carry our bagels. Many of our customers also shop at those supermarkets, so they can easily purchase Between Rounds bagels while grocery shopping.”

For more than 20 years, Highland Park Markets, which has stores in Suffield, Farmington, Manchester, Coventry and Glastonbury, has been carrying Between Rounds bagels as their privately labeled brand, but switched to the Between Rounds brand name two years ago.  West Side Marketplace in Rocky Hill has been carrying the signature brand for four years. Geissler’s Supermarkets, which are located in Agawam, Bloomfield, East Windsor, Granby, Somers and South Windsor, have been carrying them for almost a year. Lyman Orchards Apple Barrel Market in Middlefield and the family-owned Gardiner’s Market in South Glastonbury have just started carrying Between Rounds products. As a grocery partner, Waverly Markets, LLC and the Cohen Family now offer Between Rounds signature bagels in their ShopRite Manchester and East Hartford stores.

About Between Rounds

Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffee and a unique line of giftware.  Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi and the added convenience of a drive-thru window. Between Rounds is expanding and franchise opportunities are available. Between Rounds Bakery Sandwich Café has been named a Military Friendly Franchise®, which places in an elite group and is testimony to the company’s commitment to supporting military veterans interested in franchise opportunities.

Between Rounds’ current locations include South Windsor, Vernon, Manchester and Tolland.  Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT.  For more information about Between Rounds franchise opportunities or to inquire about wholesale bagels at grocery stores, contact (860) 291-0323 or visit www.betweenroundsbagels.com.

 

Category: Client News, Franchise NewsTag: bagels, Baker, bakery, bakery café, Between Rounds, Between Rounds Bakery Sandwich Café, coffee, family-owned business, fast-casual dining establishment, franchise, franchise kiosk program, franchise opportunity, franchisee, Independent Grocers, Jerry Puiia, restaurant manager, supermarket, women in business

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